Tag: Voice Search

How to Get Your Plumbing Business Found on Voice Search

Post author By BlackStorm Home Service Marketing
Post date June 20, 2022
No Comments on How to Get Your Plumbing Business Found on Voice Search

Increase Your Website Traffic, Stay Ahead Of The Competition, And Boost Your Revenue With Voice Search Optimization

Voice search is not a marketing fad but a critical aspect of growing your Plumbing business online. Making sure that your Plumbing business is found on voice search puts you ahead of the curve. Analysts predict that half of all the online searches in 2022 will come from voice search. If you have not prepared your business for voice search, you might be losing leads/clients to your competitors.

In today’s modern world, property owners have the power to find professional Plumbing services when they want it. With the increased use of digital voice assistants, getting noticed on voice search is essential to your Plumbing SEO success. This post will provide simple tips to help your Plumbing business get found on voice search and make more money in 2020.

So, the most crucial question is: Will your Plumbing business get found on voice search results in 2020?

Not sure?

Here are the five essential strategies that will help your Plumbing business get found by prospects/clients on voice search results!

Strategy #1: Get Your Plumbing Business Listed in significant directories and be found in Voice Search Results

Getting your Plumbing business NAP (Name, Address, and Phone number) details listed on major directories like Yelp, Google Business Profile, and Facebook can improve the traffic and make your business visible on voice searches. You must ensure that your listings are accurate and consistent across all the directories.

Here are some simple steps that you can take to ensure that your business is listed:

Make a list of all major directories and Plumbing-specific directories that you want your business listed on, and add a business to these listings.
Create a spreadsheet that outlines the kind of information you wish to include in these listings.
Write a short description that you can add to your Plumbing business listing.
Add unique photos to your Plumbing business listing.

Pro tip: You can also automate your business listing to improve your Plumbing business online presence.

Strategy #2: Collect Online Reviews to Get Found on Voice Search

If you were to conduct an online search of the best Plumbing contractor around you, you would notice that the ones that appear on top of Google search have four stars ratings and above. You can easily infer that the high number of positive reviews your Plumbing business has, the higher your chances of getting found on voice search results.

Here are some tips to generate more positive reviews for your Plumbing business:

Ask from clients. According to a study, more than 60% of property owners leave a review when requested. That said, you need to make sure that generating reports is not a cumbersome one.
Send a review generation pamphlet that directs your clients to leave a review on major review sites.
Automate your review generation system.

A local review schema is another crucial task that can help you make the most out of voice search results. Once you incorporate a review schema on your Plumbing website, you will let the search engine crawlers understand your website details and present it to Google as snippets. Your online reputation matters when it comes to getting found in voice search results.

This is what most Plumbing marketers will call position zero; your Plumbing business information will show up in the local three-pack. Voice assistants will utilize this information to find the best-suited voice search results.

Strategy #3: Optimize for Long-tail Keywords to get found on Voice Search

When researching your keywords online, make sure that you target the long-tail key phrases that property owners would use when searching for your services or products. Put merely, spoken search queries are more extended than text-based questions. For instance, if you are searching for a Plumber near you, you will just type “best Plumbing contractor Nashville City,” But if you are conducting a voice search, you can say, “Ok, Google, where can I get the best Plumbing contractor in Nashville?”

The difference in phrasing separates keyword applications for voice search and type search. Hence, you need to develop ways to optimize for long-tail keywords in your content. Besides using the long tail conversational keywords, you need to optimize your keywords for “near me” searches.

Strategy #4: Make Your Plumbing Website Mobile-first to get found on Voice search

If you want your Plumbing business to appear on voice search results, then make sure that your Plumbing website is optimized for mobile devices.

Here are the two crucial reasons why mobile-friendly websites get found on the voice search results:

Property owners are increasingly using their mobile devices to conduct voice search results queries.
Based on this, search engines like Google announced that their algorithms would include mobile versions of the Plumbing website as a ranking factor.

To optimize your Plumbing website for mobile, you need to use a responsive design that will adapt to all sizes of mobile screens.

Here are some tips that will make your Plumbing website mobile-friendly:

Make sure that your content is optimized for smaller screens and especially for the fat finger.
You need to ensure that your site speed is not affected by elements like content that takes long to load or large images. Ideally, your Plumbing website should load in less than three seconds.
If your website has both adaptive and responsive design, then make sure that you have content for both styles.

Strategy #5: Leverage Featured Snippets to get found on Voice Search Results

A featured snippet is synonymous with a clipping from a magazine or newspaper. It highlights specific details from an organic search result in a list, table format, or paragraph, and most marketers will call it to position zero. Besides, a featured snippet contains a page title and a link to the page.

Why Does Getting Found on Voice Search Matter to Your Plumbing Business?

With over one billion voice searches conducted monthly, investing in a well-crafted voice search strategy is important for your Plumbing business. Here are some compelling reasons why you need to invest in getting found on voice search results:

Voice Search SEO Improves the Online Visibility of Your Plumbing Business

The search is crucial to growing your Plumbing business in today’s digital world. More than 80% of clients first conduct research online via Google, Bing, or Yahoo before they buy your Plumbing service or product. That’s why, if you want to reach prospects, prioritize search in your Plumbing marketing campaigns.

While voice search concentrates on position zero rankings, that position requires that you rank on Google’s first page. For example, a study by Ahrefs showed that over 70% of featured snippets come from the first three websites in the search engine results.

That is why our experienced Plumbing marketers optimize your website to earn a featured snippet and rank on Google’s first page. This technique increases your online visibility in different ways.

Once your Plumbing website gets ranked at position zero, you can increase your online visibility to clients who use voice search. This has a triple effect on your business, from receiving countless clients’ calls to booking more Plumbing jobs.

Getting found on voice search increases your Plumbing website traffic

While featured snippets dominate voice search, so do long-tail keywords. For example, a study by Ahrefs showed that more than half of featured snippets appear for long-tail keywords, not short-tail keywords.

That implies that there is a high chance of voice search driving relevant traffic to your Plumbing website. If your featured snippet responds to a user’s question, they will click on the snippet to learn more about your service, product, or topic- depending on their voice-enabled device.

In most cases, these are people in your target audience.

Once a prospect arrives at your Plumbing website, you can try to keep them engaged through content marketing. By ranking at position zero across several keywords, your Plumbing business then increases its traffic potential.

Getting Found on Voice Search Improves Your Conversion Rates

With over 80% of Americans owning a smartphone, it is becoming a trend for clients to search while on-the-go. This trend has positive benefits (making partnering with a reputable Plumbing SEO agency a must). Local Plumbing searches mostly conducted on mobile devices have a conversion rate of over 80%.

In this case, the advantage of your voice search optimization is that the Amazon Echo, Siri, or Google Assistant will reference your company when a prospect asks about a Plumbing contractor near them. In such a scenario, these devices will pull up your Google My Business listing, and this can lead to more booked jobs.

Our voice search optimization services can help your Plumbing business improve its conversion rates. If you want to create a subscriber list for your email marketing campaigns, like getting featured snippets in the search results can result in a conversion.

For example, your ultimate guide on Plumbing may include a clear call to action that requests users to become part of your mailing list. Many readers will probably register to get more content from your business based on your content’s quality.

Your content marketing, voice search optimization, and email marketing work together in this scenario.

That kind of integrated internet marketing strategy is critical, and it is also one reason why most Plumbers partner with full-service digital marketing agencies like Blackstorm Plumbing Marketing. We strive to deliver personalized performance-oriented online marketing services to Plumbing contractors.

Getting found on Voice Search Drives Revenue to Your Plumbing Business

There is no doubt that the voice search creates income for your Plumbing business. In some cases, it collaborates with your other online marketing services to achieve that.

For instance, it can generate a new client/lead through an email newsletter registration.

Your email marketing strategy can then guide the prospect down to the buying funnel leading to a conversion.

When it comes to our Plumbing marketing services, from reputation management to voice search, it is crucial to our experts that you get a good return out of your investment. That’s why you can rely on our experts to develop a voice search optimization strategy that will improve your Plumbing sales.

Getting Found on Voice Search Improves Your Plumbing Brand Awareness

With voice search, you can also strengthen your Plumbing brand awareness campaigns. Improved brand awareness among your prospect can lead to other advantages like more sales and conversions for your Plumbing business.

Clients who use voice search on their phones see the featured snippet provided by Google Assistant or Siri. That featured snippet contains particular details about your business, like your Plumbing website URL.

In most cases, your URL includes your business name. As prospects continue to conduct voice searches around a specific topic, your Plumbing website will continue to pop up in those voice searches. That portrays your Plumbing business as a trusted resource for matters related to Plumbing.

As your brand awareness grows, clients will come to trust your business and hire you for services.

Why Choose Blackstorm Plumbing Marketing Voice Search Optimization Services?

For many years, Plumbers across the United States have trusted Blackstorm Plumbing Marketing for their internet marketing needs. With a team comprised of Plumbing marketing experts and proven strategies, we are a performance-driven agency focused on growing your Plumbing business online.

Learn more about what makes us different from other Plumbing marketing agencies:

We are Knowledgeable and Certified

With more than ten years of experience, we understand how it can improve your Plumbing business’s online presence, boost traffic, and drive revenue. All our team members are certified and remain abreast of the Plumbing industry’s latest changes to deliver exceptional results to our customers.

Unparalleled Satisfaction

We do provide more than result-oriented strategies for our clients. We offer personalized services dedicated to our customer’s goals. That’s why we have a customer retention rate of more than 90%, and our recommendation score is 500% higher than the Plumbing industry’s average.

Data-Driven Strategies

As a marketing agency driven by results, we concentrate on creating customized voice search solutions for your Plumbing business. Our team can help craft and implement data-driven strategies to meet your Plumbing business goals.

Ready to partner with Blackstorm Plumbing Marketing?

If you are searching for voice search optimization services to help you generate more revenue, trust Blackstorm Plumbing Marketing. With hundreds of satisfied customers and more than ten years of experience, you can rely on our experienced team to deliver the best results for your Plumbing business. Schedule a free strategy session to know how we can help you get found on voice search results today!

Plumbing SEO

How to Win More Plumbing Clients Using Voice Search Optimization

Post author By BlackStorm Home Service Marketing
Post date June 20, 2022
No Comments on How to Win More Plumbing Clients Using Voice Search Optimization

Have you ever posed a question to Siri?

How about other voice assistants like Google Assistant, Alexa, or Cortana?

Whether you have answered or not, the sad reality is that;

Most of your potential clients have spoken a question or command to any of these online assistants.

They have asked questions like:

“Siri, where can I find the best plumber in Tennessee?”

“Alexa, is it going to rain tonight?”

Research shows that among customers who use voice search, almost 50% use voice assistants to find a local business.

So what does that mean for your plumbing business?

Your plumbing business cannot ignore voice search and expect to win more jobs online.

Every plumber who operates a plumbing website understands the value of search engine optimization. For years, plumbing marketers, hoping to popularize their blogs, would research keywords and use them sparingly throughout the content to rank #1 on Google search results when prospects look for them online.

What is Voice Search Optimization and How Does it Work

Voice search optimization refers to the process of optimizing your plumbing web pages to appear in voice searches. Voice search is any search a prospect performs on the web using a voice command instead of text or typing.

But how does voice search work? Here is a breakdown of how things work in voice search in four simple steps:

A prospect/client initiates a voice search by addressing the device voice assistant using pre-programmed voice command (“Hey, Alexa,” “Hey Siri,” or “Hey Cortana”)
The prospect/client gives authority or asks a question: “where do I find the best plumbing contractor over here?” Or “SEO movie release date.”
Based on the kind of technology that the voice search uses, it will collect the packets of sounds as syllables, phrases, or sentences.
Finally, the voice search system will translate the sounds’ units to text and initiate the search process.

Whew! Fortunately, we don’t have to worry about that too much. But isn’t it refreshing to understand what goes behind the scenes?

What is the Role of Voice Search in SEO?

SEO is one of the most crucial marketing tools used by plumbing contractors all over the world. Since its inception, SEO has undergone various changes, most of which come from the search engines’ limitations. Voice search and artificial intelligence will affect your plumbing business progression with SEO. Plumbers will now have to align their keywords to take advantage of this new technology to drive more demand and income.

Voice search will affect how plumbing website content is written and narrow down to the target market more precisely within a short time. It will also assist offer relevant feedback after sieving through a massive amount of information. This will give your plumbing business a competitive edge as it will concentrate more on the target audience. Furthermore, artificial intelligence can be used to analyze layouts, marketing content, and UI graphics.

Experts believe that voice search will eliminate the possibilities of black hat SEO, as it will help them detect false keyword stuffing in the coming days. Be it a personal computer, laptop, or mobile, voice search makes it easy for people of all ages to find local plumbers by speaking to their gadgets. This ease of use in daily life will help voice search to grow in the coming days.

Why Do Plumbing Contractors Need to Invest in a Voice Search Optimization Strategy?

A voice search strategy is essential for your plumbing business. With more clients/prospects using voice assistants like Google Assistant, Alexa, or Siri, you need to invest in this strategy to reach them, mainly if you operate locally. More than half of voice searches are used to identify a local business.

Here are some of your plumbing business benefits of implementing a comprehensive voice search optimization strategy:

Increased plumbing website traffic
Raise your brand visibility and awareness
Enhances client engagement
High scope of plumbing sales and conversions.
Drives more prospects to your plumbing business.

How to Win More Plumbing Clients with Voice Search Optimization

Now that you have understood the ins and outs of voice search technology, it’s time to know how to use the information gained to generate more plumbing conversions and draw potential clients with voice search.

Create an Easy-to-Read Site Map

Your sitemap is how Google recognizes your search terms and their relevance to the prospect’s or client’s search. When creating a new plumbing website, consider the keywords you choose and how they will rhyme with what your clients are searching for online.

If your map is organized and clean, Google will instantly recommend your plumbing website if a web user performs a voice search for a proper phrase or keyword. It is also highly recommended that you revise your old content to see if there are revisions that you can make in your URL link. This small tweak will help your business reach more clients searching for information related to your niche online.

Re-evaluate your Keywords

It is estimated that by 2022, more than half of American households will have a smart speaker. Combine that with the fact that every adult owns a smartphone with voice search capabilities, and it is easy to see why plumbing contractors need to rethink their keyword research strategy. We need to think about how an average homeowner would initiate a search and concentrate on those keywords.

How to Prepare Your Plumbing Business for Voice search Revolution

Speech recognition and voice search software are on the upward trend like never before. If you have not been affected by the voice search yet, then know that it is around the corner, and over time everyone will be swept by the marvels of voice assistants like Alexa, Siri, or Google Assistant.

It is estimated that by 2020, almost half of the total online searches will be voice-activated (source). Voice search is the new wave of a technology revolution that plumbing contractors must adapt to. But the question is, how can you prepare your plumbing company for this bleeding-edge tool? This post will discuss how voice search can be utilized and how it will change your business and the plumbing industry in general.

Here are some of the things you can do to get your plumbing business ready for voice search:

Improve Page Speed

Prospects/clients expect fast results for their voice searches. Most voice searches are performed over mobile and devices like Amazon Echo. And plumbing website loading speed is an essential aspect of cellular search ranking signals. It was found out that the average time for a voice search results was 54 seconds. If you want to increase your chances of showing up in voice searches, make sure your plumbing website loads faster.

HTTPS and SSL Certificates

HTTPS prefix and an SSL certificate validate your plumbing website security. Google had announced that in 2014, HTTPS would be considered a priority ranking factor, and this would apply to voice search as well. This shows that securing your plumbing website with an HTTPS certificate will help your site to appear in voice searches.

Informative, easy-to-read, and long-form quality content

Contents that are easy to read and have a 2000-3000 word count stand a high chance of ranking high in voice search results. However, stuffing your posts with meaningless words to appear in voice searches is not the ideal method. Google selects content quality over quantity, and if your post meets quality content guidelines, then Google will consider it the best pick.

Content engagement also plays a vital role in voice search rankings. Though Google does not consider social media signals when ranking plumbing websites, it has been observed that highly engaging content tends to rank high in voice searches.

High SERP and Featured Snippets

Domain rating is more preferable than your page authority. Hence, a plumbing website with more quality backlinks will be superior to one with an excellent backlink ratio. A plumbing website with a higher domain rating ranks better in the search results.

Another factor you need to consider is the featured snippet section. Snippets are regarded as the ideal results of voice searches. More than 40% of voice search queries are answered in these featured snippets, and they contain precise answers to users’ questions in a concise format. But you need first to make sure that your plumbing website gets on top of the search engine results. Only pages that feature in the first page results of Google will appear in the featured snippet section.

Mobile Optimization

Do you know that 1 out of 5 adults in America uses voice search at least once every month? A better mobile experience has become an essential factor in voice search optimization. Furthermore, Google has already announced that it will reward mobile-friendly plumbing websites with a higher ranking.

Strengthen Your Plumbing Marketing with these Voice Search Optimization Tips

Use Natural Language to Appear in Voice Search Results

Prospects use more conversational queries when performing a voice search. For instance, they are more likely to inquire, “At what time does plumber x open today?” or “Plumber x office hours.” So make sure that you try to include as many conversational keywords as possible. Such kinds of queries are also known as long-tail keywords, and they are usually longer and tend to take the form of questions and phrases. Voice search results are generally delivered on the 9th-grade English level, so make sure that your content is presented well and easy to understand.

Device

Check the kind of devices your prospects are using and optimize your plumbing website for such devices. While voice assistants are found on smart speakers, research shows that most of these searches are performed on handheld devices such as smartphones and smartwatches.

Locale

Prospects searching for something local (such as a local business) are three times more likely to perform a voice search (particularly on a mobile phone) than a text-based query. What does that mean for your plumbing business? It means that you need to be on top of your internet marketing game (like your online reputation and local SEO) if you want your plumbing company to get found on voice searches.

5 Voice Search Strategies that you can apply today

Strategy #1: Focus on giving answers directly

If you want to get the most out of your voice search strategy, begin by answering questions directly.

Did you know that over 50% of voice searches rely on featured snippets?

Such featured snippets answer questions from prospects directly.

Prospects normally perform voice searches in the form of questions.

(“Siri, how do you find an experienced plumber here?”)

(“Alexa, is it raining today?”)

As a plumber, you need to start posting your content on the FAQ page for the most common questions prospects ask, making it easier for your plumbing website to get found in the voice search results.

To boost your visibility, keep your answers brief.

Strategy#2: Make your Content Easy to Read

When Google gets results for voice searchers, it attempts to locate content that an average customer can read and understand.

Don’t try to show off your plumbing website using all the technical jargon you know.

Keep your website content simple so that it can be understood by ordinary people so that your sites get found on voice search results. Also, make sure that your site can be followed by all visitors who interact with it.

Strategy#3: Follow SEO Best Practices

Did you know plumbing websites that rank high in desktop searches have the same chance of getting found on voice searches?

The reverse is also true.

If you have not optimized your plumbing website for SEO, you will not get found on voice searches. But there are several things you can do to make sure that your plumbing website gets found on top of search engine results, including the following:

Speeding up your plumbing website
Integrating keywords on your plumbing pages
Make your plumbing website mobile-friendly.

So, you must re-evaluate your SEO strategy to appear prominently on voice searches.

Strategy #4: Make Business Details Accessible

Consider the kind of information that prospects might want to know about your plumbing business when thinking of using your products or services.

They might want to know your:

Business hours
Address
Phone number
Customer reviews and ratings.

And virtual assistants such as Siri are the convenient and fastest way of getting such details. Therefore make sure that these details are readily available on your blog, plumbing website, and online business listings (like Google My Business and Yelp).

Strategy #5: Invest in Local Service Ads from Google

Besides the regular pay-per-click ads, Google currently offers local service ads on top of its search engine results.

Local service ads help potential clients learn about local, Google-verified plumbing businesses and even book jobs directly from the ad.

If you have invested in these ads currently, the good news is that you will experience improved voice search visibility. If you do not use local service ads, you need to invest in them, giving you more leads in text-based and voice searches.

Boost Your Plumbing Sales with Voice Search Optimization Now

Voice search optimization will assist you in generating more leads for your plumbing business and earn more sales. Implementing the voice search optimization tips discussed in this post will drive more voice searchers to your plumbing company.

Are you feeling overwhelmed by implementing these voice search optimization strategies in your business? Don’t fret, as the Blackstorm Plumbing Marketing team is ready to help optimize your plumbing website for voice search. We have a team of experienced SEO specialists who will ensure that your business appears on top of voice search results.

Don’t miss out on potential plumbing jobs because you don’t have a voice search strategy.

Ensure that your plumbing business is visible regardless of the device your prospects are using-whether it is Alexa, Siri, or desktop using text searches.

If you want your plumbing business to be found on voice search results and don’t know to start, kindly schedule a free strategy session with our experts to win more plumbing clients today!

Roofing SEO

Tips for Roofers to get Found on Voice Search Devices

Post author By BlackStorm Home Service Marketing
Post date July 2, 2020
No Comments on Tips for Roofers to get Found on Voice Search Devices

Create unparalleled customer experience; outrank your competitors and Book More Roofing Jobs with Voice Search SEO

As many roofers know, SEO is a dynamic field, yet it is an essential component of any internet marketing strategy, as discussed in our previous blog post. The trend for searching online has changed as well. Nowadays, property owners use voice search to look for roofing services or products online.

With voice assistants such as the Amazon Alexa and Apple’s Siri becoming mainstream in most American homes, your roofing business must have a voice search strategy to stand above the competition. So what does voice search entail, and why is it making waves in roofing marketing? And, why is voice search so important for your roofing business? You will be surprised to know how ignoring this emerging roofing SEO trend could adversely affect the traffic and visibility of your roofing website. Read on to get all your voice search queries answered.

What is Voice Search?

Voice search is a speech recognition technology that allows property owners to use the voice command to search your roofing website or app. Users here conducts an online search by saying the terms aloud instead of typing them in the search query box. Property owners use voice search because their hands are full since it is quicker to speak than type, plus you don’t need a screen or keyboard.

Reasons Why Voice Search is Making Waves in Roofing Marketing

Nowadays, most of your customers are finding your roofing business through Google. They simply turn to Google and type (roofing service type) contractor in (name of the town or city) and hire the roofer who pops up on the first page. But now, with the rising popularity of Google assistants, Siri and Alexa, the game of search is changing. Why? Since people don’t speak the same way they do when typing on the search query box, thus all the keyword research you have done using your internet marketing may no longer be helpful.

Roofers who want to remain visible to property owners in the coming years will be required to find a way to incorporate voice search into their internet marketing strategies because of the following reasons:

A Voice Search Strategy Can Improve User Experience.

Implementing a voice search strategy not only helps your roofing business to remain relevant but also creates a unique customer experience that can foster relationships and increase brand royalty.

Since Google Assistant, Siri and Alexa can differentiate between voices, they provide insights about users that result in more personalized content and messages, which is fantastic for improving user experience. Furthermore, voice search technology can help users to interact with your roofing brand more naturally and seamlessly, thus encouraging loyalty and retention.

Lastly, voice search interactions take less time than text-based ones, which is more convenient for busy property owners who expect instant gratification and stellar experience every time they interact with your roofing brand.

Voice Search Affects Your Roofing SEO

Another primary reason roofers must incorporate voice search into their internet marketing strategies is because voice search affects roofing SEO best practices.

One of the main reasons for such changes is the phenomenon that people interact with search engine queries differently, whether on voice or text. Voice searches tend to be longer than text-based searches, and you can solve this by including long-tail keywords in your content.

Similarly, voice search is going to impact SEO by increasing the importance of Local SEO because many mobile searchers have a local intent, such as identifying a roofer in the nearby city or town.

Furthermore, Google Assistant seems to concentrate more on the featured snippets when giving answers to users. This means that your roofing business has to incorporate such best practices in your roofing SEO campaigns.

Roofers Use Voice Search to Drive Traffic

Although the benefits of voice search have not been exploited fully, one thing is clear that roofers who will implement voice search strategies will be rewarded with high roofing website traffic. When a voice assistant provides an answer, it also prompts the user to visit the roofing website in which the response was pulled from.

For roofers, that are successful with voice-optimized SEO; this could imply a boost in traffic if your roofing business appears typically as a top result or a featured snippet that provides solutions to users.

A Unique Voice Search Strategy Helps Your Roofing Business to Outrank the Competition

Having a roofing voice strategy is not just crucial for ensuring that your clients can find your business online, but also prevents prospects from visiting your competition instead.

For instance, if your competitors have implemented a voice search strategy and your business has not, they will rank high in search engines and thus be found more by clients. At the moment, voice search still is a new concept; therefore, many roofers have not jumped into the bandwagon, allowing your business to stand out from them.

Voice Search Helps Your Business to be Available for Clients When They Need Your Services

The fantastic thing about voice search is that property owners tend to use it when they need specific roofing services or products speedily. Nowadays, consumers are looking for services or products that they are going to use at that moment. For roofers who have adopted voice-optimized SEO, it means that their business will be at the top of the results page when homeowners need roofing services and obtain traffic.

Just like mobile-first indexing changed the digital marketing landscape and forced roofing websites to change from the conventional form of SEO, voice search will do the same. Because of this, your roofing business needs to create a voice search strategy that will help stay ahead of the curve. Fortunately, this post will provide helpful tips to make your roofing website voice-search ready in 2020.

How to Optimize Your Roofing Website for Voice Search Results

Implement Structured Data

Schema markup or structured data is one of the crucial factors that assist search engines in classifying and organizing your content. In simple terms, this data helps Google to understand information on your roofing website. Having this information will not impact rankings directly, but it will allow you to appear in voice search and featured snippets results.

Using schema markup is crucial for local roofing contractors because property owners usually search for office hours, a phone number, or address. By listing all the details about your roofing company, you stand a good chance of getting conversions, improved digital footprint, and better rankings.

How do you implement structured data on your roofing website? If you are using WordPress, look for schema plugins, and you will see hundreds of schema markup functionalities. If your hands are full, consider outsourcing your SEO to a reputable roofing marketing agency.

Claim Your Google My Business Listing

To ensure that your roofing business is ready for local search, you will want to claim and optimize your Google My Business profile. Include accurate contact details and the name of your business, operating hours, and correct phone number. It is also advisable to write a short description of your business and the roofing services/products that you provide. Be sure that your information is consistent in all the directories. Finally, make sure that you select a category that corresponds with your business.

You should also try to add high-quality images that depict the services that your business offers and you plus your employees. This will help to build trust among property owners searching for your roofing business. One effective way to make prospects find your roofing business is to include business contact details at the header or footer of your website.

Speed Up Your Roofing Website

Prospects/ clients using voice search can be in a hurry; after all, voice search is faster than typing a query in a search query box. To ensure that you achieve your prospect’s need for speed, make sure that your website loads in less than three seconds. Page speed is a crucial factor that influences search engine rankings.

You can use various tools like Google’s page speed insight to check your roofing website loading time. The good thing with this tool is that it gives you numerous suggestions on how to improve your page speed. Ensure that you prioritize visible content, minify CSS & HTML, optimize images, eliminate unnecessary plugins and theme elements, and implement browser caching.

Make Your Roofing Website Mobile Friendly

As a roofer, creating a mobile-friendly experience should be the core of all your optimization efforts. After all, the majority of voice search queries occur in mobile devices. When optimizing your roofing website for mobile devices, you need to remember the following things:

Use mobile-responsive roofing website design to create unparalleled user experience across numerous devices.
Avoid using flash to add media or effects on your site instead of using HTML5.
Make your site easy to navigate by making clicks and links significant enough to read.

If you want to know whether your roofing website is compatible with mobile devices, try out a mobile-friendly compatibility test on Google.

Focus on Long-Tail Roofing Keywords

Short-tail keywords are slowly becoming less relevant in conversational search queries, and the trend is bound to continue in the coming years. Prospects using voice search ask direct questions, to obtain more relevant answers. That’s where long-tail roofing keywords come in.

Long-tail keywords are generally specific. As the name suggests, these are keywords that are longer than a typical search query. Prospects act like they are conversing with a human being during a voice search.

For example, when typing a search query, a prospect uses relevant keywords like the best roofer in Tennessee. While conducting a voice search, a prospect might ask, Hey Siri (or Ok Google), where can I get the best roofing contractor in Tennessee? Therefore, it is highly recommended that you find and utilize conversational keywords that prospects would use while talking. You need to find long-tail keywords and include them in your content.

Improve Your Online Reputation

As a roofer, you already know that bad reputation (whether offline or online) can adversely affect your voice search rankings-Google even shows ratings on a scale of 1 to 5 (1 star being described as worst, 4-5 shows your business is the best. If you want to improve your prominence on result pages, make sure that clients/ prospects are talking positively about your business.

Client testimonials are another effective way of proving your trustworthiness and authority. So are positive mentions on Home advisor, Social media, and Yelp. Fortunately, Blackstorm Roofing Marketing can help your roofing reputation by sharing positive client testimonials on your website, collecting reviews from your previous clients.

Stay Ahead of the Game by Implementing a Voice Search Strategy in Your Roofing Website Today

In today’s competitive roofing landscape, your roofing business needs to stay ahead of the curve. If you want to stand out from other roofers, voice search SEO is something that you cannot afford to ignore.

Voice search allows your business to create an unparalleled customer experience. Stay ahead of the curve is what we believe in here at BlackStorm Roofing Marketing. That, combined with our primary focus on the roofing industry, makes us the best choice for your digital marketing needs. As a roofer, you might have worked with different marketers who don’t know the ins and out of your industry.

Now that you have understood what voice search is and why every roofer is swearing by it, its time to improve your SEO strategy to incorporate this new trend.

If you need help finding experts to create and implement voice search strategy in your roofing business, schedule a free strategy session with our SEO professionals today.

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