Every plumbing business – small or large – requires a well-designed logo. Whether you are a large plumbing services business or a solo plumber, your company logo should tell clients that you are a professional they can depend on.
A few decades ago, every homeowner had their local plumber, and advertising or marketing didn’t seem all too crucial in this industry. And yet, similar to roofers and HVAC professionals, even this conventional old profession is slowly going online as young generations of prospects or clients turn to Google to find the best plumbing services company.
Nowadays, becoming a successful plumber takes the right combination of people and problem-solving skills. If you want prospects to trust you with their pipes, you require a brand that resonates with both skillsets. Build your brand and establish trust –with a plumbing logo design that flushes away your competitors.
So if you want your plumbing company to get noticed online, it’s no longer sufficient to have great reviews and relationships from past clients. Just like any other business, plumbers require a professional brand visual identity that fosters trust.
Why Do You Need a Professional and Modern plumbing logo design for your Business?
Your plumbing company name, slogan, and logo are three crucial elements that offer your business the identity it deserves, whether it is a new or existing company. However, when figuring out all the factors that go into creating a successful business, designing a professional logo may not appear as a priority.
“Maybe I don’t even require a logo at all,” a little doubt whispering back in your mind. Don’t harken to that voice, you may be too wrong. Having a plumbing company logo is an integral part of establishing a successful brand online-right up thereby offering superior services and positive referrals.
Without further ado, let’s specify some crucial reasons why a plumbing company should have a great logo.
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A Plumber Logo Makes Your Business Look Professional
Plumbing Logos are closely tied to professionalism, and that’s true since a company with a great logo design is likely to be more trusted than those that don’t.
If you are a new plumber on the block, it is particularly challenging to get the clients that will trust you and the crucial stakeholders that will trust in the success of your plumbing business.
Your plumbing company will look very professional in the eyes of your clients with a well-designed logo than without one. Your logo sends an image of professionalism to your clients and attracts new prospects. If you manage to send the message of professionalism to your clients via your logo, you will finish a huge task.
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Plumbing Logo Designs Make a Great First Impression
As a plumber, you have one chance to get this right.
A logo is your plumbing company’s first introduction to clients. If designed properly, it can pique the interest of prospects and invite them to learn more about your business. The initial impression is your way to instantly communicate ownership over the plumbing services you provide or the niche you dominate.
With a great plumber logo design, you can convince your clients that they can trust the service offered. It introduces your business as an authority in your professional space from the get-go.
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A Plumbing Business Logo Forms the Foundation of Your Brand Identity
Successful branding is about sharing a story that will impact the client’s emotions – simple and plain.
And while a great logo design is only a part of your plumbing company’s brand, it serves as the basics for the whole narrative in which the plumbing brand is established.
Tones, colors, fonts – all of this is influenced by the story you are trying to tell, and your logo sets the stage for this narrative.
These elements will translate from your plumbing company logo onto all your branding collaterals – business cards, letterheads, landing pages, you mention it create a solid brand identity.
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Plumbing Logos Grab Attention
People have short attention spans these days – particularly customers.
Thus, plumbing companies have about 2 or 3 seconds to convince prospects that their services are worth their consideration.
Enter: Your plumber logo.
A logo can instantly grab viewers’ attention and convey your business’s core values in a great way. That short attention span is the one that forces consumers to judge your company by its appearance – can work to your benefit if you have a great logo for your plumbing company.
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It Differentiates You from the Competition
Dare to be unique with your plumber logo since your company logo design tells prospects or clients why your plumbing company is spectacular. Sure, maybe there are hundreds of other plumbers in your city/service area, but yours is the only one that’s dedicated to sustainability, and your professional logo drives that brand message home.
A well-designed plumbing business logo can convey everything from the company’s mission to the company’s background through the proper font or right icon. Simply put, your logo is the forum to both communicate your values and show clients why you are not like your competitors – you are better.
Related: 6 Reasons Why Your Plumbing Business Needs a Well-designed logo
10 Plumbing Logo Design Free Tips From Branding Experts
Plumbing logo design can be challenging. From performing competitors’ research to choosing fonts, colors, and shapes – there are a lot more to consider. To help you through the whole process and build an outstanding identity for your plumbing business – we asked our plumber branding experts for the best plumbing business logo ideas and tricks.
1. Get Clear on Your Plumbing Brand Identity
Before designing a plumbing company logo, it is essential to know about your brand identity. This will inform the kind of plumber logo you develop. For instance, if your brand personality is playful and fun, you can have more freedom with your logo. If your plumbing brand identity is more professional and bottomed-up, you will want to include the idea in your plumbing business logo design.
2. Choose Colors Wisely
Colors trigger emotions and offers meaning. The color of your plumbing logo design will affect how it is perceived and can influence buying decisions. And when utilized consistently across your plumbing marketing, color enhances brand recognition by more than 80%.
It’s crucial to remember that you should not simply choose colors for your plumbing company logo since you love them. Your logo colors should align with your plumbing brand. If you already have a brand book with your colors spelled out, this process will be simple. If you are beginning from scratch, you can figure out the specific psychology of colors to create your brand guidelines.
Select your colors based on the feelings you want clients to experience and the action you want them to take. Your plumbing brand color should share a story, and it should convey values and be unique enough not to be confused with others in your space.
3. Consider the Layout
Don’t clog your plumbing company logo with excess features by selecting a minimalist layout. Minimalist logo design layouts place one feature in the spotlight – usually your symbol or name. By reducing all the clutter, minimalist layouts are easy to read and see in every size. So whether you will be utilizing your plumbing logo design on your equipment trucks, website, or business cards, your logo will typically look its best.
4. Select the Right Typography
You need to select the right typeface for your plumbing company logos. This is a crucial part and needs to be smartly done by checking the trends in the plumbing industry. We highly recommend that you pick a font type that can resonate with your design while offering a clean look.
Again, if you have a brand book created already, you can utilize one of the fonts related to your plumbing brand.
Quality, confidence, craftsmanship – the correct font can convey these traits at a glance. Many plumber logos utilize bold Sans-Serif fonts to achieve that goal. These fonts have clean construction and simple line feature-adding a sense of precision and decisiveness to your company logo. If you want to inspire trust in your plumbing company’s prowess, such fonts are the way to go.
5. Keep It Simple
The best plumber logos are the ones that offer the viewer a clear sense of your company immediately and are uncluttered and clean. Simply put, less is more, and simplicity is impactful. Simplicity is everything when it comes to designing a great plumbing company logo, and a simple plumbing logo is easily recognizable and utilizes various merchandise.
When it comes to designing your plumbing company logo, you need to declutter your design as possible. This will assist to build a timeless plumbing logo design that you can develop your brand around for many years to come.
6. Use Symbols
Symbols can instantly convey what your plumbing company offers. But picking the wrong symbol can throw a wrench in your plumbing logo design. Apart from matching the plumber services you provide, your symbol also requires matching the rest of your company’s logo design.
So, regardless of how much you love that pipe, wrench, or water drop symbol, ensure you consider the feel and look of your plumbing company logo as a whole before setting your symbol in place.
7. Check at Your Competition
You should also perform an in-research to identify existing plumber logos that align with the vision of your plumbing company logo. This can incorporate examples from big plumbing brands as well as other plumbing contractors in your service area. This can serve as a good guideline as you continue with your plumbing company logo design.
8. Consider Your Logo Sizing
Talking about all your plumbing company and marketing materials, when designing your plumbing business logo, it’s crucial that your logo looks great in any size, from as small as a logo in your display ads to as big as a sign outside your plumbing company offices. As you create your logo, test various sizes to ensure it is clear what your logo says and what it wants to convey regardless of where you will be putting it.
9. Memorability
A great plumbing logo design should be memorable, helping your brand to stay in a potential client’s mind despite other plumbers competing for their attention. How can you achieve that? Simplicity should be key here. A simple logo can typically be remembered after a short glance, something that is impossible with an overly complicated design.
10. Make Your Plumbing Logo Scalable
Another quality of a good logo design is that it is easily scalable. Remember that your company logo will feature in various advertisements. It should look like a great logo in all media.
This implies that the logo should appear impressive when scaled up to large proportions on a billboard, and it should become part of the billboard design.
But if your logo loses a sense of proportion and some of its design elements appear odd on a billboard, the logo is a failed design. Similarly, if there is a need to print your logo on a small surface such as that of a promotional product like a pen, your logo details must still be visible.
Does Your Plumbing Business Logo Design Suck?
Now that you have read through our tips for designing plumber logos, that doesn’t suck. To create a powerful plumbing company logo design, ensure that you know your brand inside out. Your logo should be a unique but simple design that communicates your brand message, and it should be a scalable and versatile logo. The use of colors and fonts must be specific to your brand’s personality.
Your plumbing company can flourish with some marketing strategies in place to combat other plumbers in the area. But a trick will work efficiently if your company has a plumbing logo to represent it among your clients. Plumbers running a company must create a plumbing logo for their business so that the targeted people can easily remember what they do and the kind of specialized plumbing services they offer.
To create a memorable plumber logo design, ensure to remember that conveying professionalism and trust is essential. Are you searching for an agency to help with plumbing logo design? If so, our professionals are ready to help.
At Blackstorm Design + Marketing, we have helped hundreds of plumbers all around the US with their graphic design needs such as website design, logo design, banner design, social media posts, and much more.
Ready to learn more about what Blackstorm Design + Marketing can do for your plumbing business logo? Schedule a free strategy session with us to get your plumbing logo design today.
