Home Service Website Design – Optimize Your Home Service Site for Greater Visibility
In any industry you know there’s plenty of competition. Then, you step back and have to consider other variables. Your home service web design is one of the many important factors that you have to consider as a business owner. Not only should your home service website design attract the right visitor, but it also has to be localized as well. Including Google Maps or Apple Maps will help you attract visitors to the local market. Then you have to consider blog content, SEO (search engine optimization), and other organic metrics to help your website rank highly on Google and other search engines. And, of course, there’s the roofer paid-for ads (PPC – pay per click) and other services you can purchase. You’re not sure where to begin and you aren’t alone. As a business owner, you are concerned with attracting the right visitors online and converting these visitors into customers. How exactly do you do this? There are several ways. Let’s start by looking at one of the most important, and one of the first things you should figure out when you’re starting with your online content, and that is with the right home service web design to attract the right visitors.
Why Does Website Design Matter for Roofers?
There are several variables that Google is going to look for when it’s ranking your home service website, in comparison to others in your industry. Some of these variables include:
- Local search results (is your home service site optimized for the local area)
- Do you have online reviews/customer ratings
- How well laid out the site is
- If you have a blog
- If information is consistent online (and through Google listings)
And, these are only a few of the many factors that will be taken into account as Google determine where your home service site will rank through SEO searches.
your home service website has to look clean, and the design matters for various reason.
1. Searchers won’t stay long if it doesn’t look good.
If your home service website isn’t consistent, if the font is different from page to page, or if you don’t provide value to your audience, they won’t stick around. As a website, you have about 10 seconds to sell your home service website design to your customer (and that’s being generous). If they don’t like how it looks, they’ll go elsewhere.
2. Load speeds are highly important
We’re impatient. Most people won’t wait for a site to load if it takes more than 5 seconds. If they click on your home service site through Google and the page won’t load, you can be rest assured they’re clicking the back button to click on a home service competitor’s site. Therefore, your home service web design has to account for load speeds and ensuring the site loads quickly (on all devices)
3. Mobility is key
Think about how you access the internet today. You probably use your phone, tablet, and other mobile devices. And, you probably do so on the bus, in an Uber or cab, and virtually anywhere else you are. Therefore, Google will heavily weigh the mobility of your site, and how good it looks on mobile devices. A mobile home service website design is imperative for high rankings on Google
4. Valuable content
Another highly important metric is what’s on your site. If you have a home service site and have a blog talking about window treatments, you aren’t giving your audience what they came to your site for. Including a blog, website page descriptions, service pages, and other relevant content to your audience will help your home service site rank highly, organically, on Google.
Again, people want to know where your business is. As a home service company, you can set up a free account as a Google business. Make sure your information is consistent on your website, Yelp page, and your Google business directory. Not only will this ensure people can easily find you if they are local, but also that Google is giving off the right information to people that visit your site.
The more factors you hit upon as a business, the higher you can expect to rank on Google. And, the easier it is going to be for people to find you.
Don’t forget about paid marketing –
Yes, organic results are critical. You want to rank highly, on the first page of Google, through your organic marketing efforts. You want your home service web design to look good and provide visitors the information they desire, meaning you are atop Google pages for most keywords in the home service niche.
However, there are paid for efforts you also want to utilize as a business owner. When considering web design, make sure you utilize
- PPC ads (pay per click)
- Paid services
- review sites (BBB ratings, Yelp, Google reviews)
Remember, people will rely upon what they see online. And, even if the information isn’t accurate, most people are going to believe what they see on Google. Therefore, your home service website design has to be clean. You have to utilize the right design tactics that do well in your niche. And, you have to make sure you are using both paid for and free (organic) measures, to ensure you are doing well on the search engine ranks.
Keywords matter –
Remember, you want your site to rank well in a specific niche the home service industry. You want people to perform several searches which will lead to your home service site being on Google’s first page. Some searches will include
- What’s the best home service company locally?
- What type of home service material should I install?
- How much is a roofer going to charge for installation?
- Why hire a roofer to install a new roof?
These are only a few of the many searches people will perform when they are considering hiring a home service company. Imagine if your home service website isn’t properly optimized, and you aren’t ranking on Google’s first page for half of these searches (or any of them). You are missing out on a great deal of traction and visitors to your home service site.
This is why website design matters. It is also why targeting the right keywords in the home service industry matters. For example, if you specialize in home service repair, make sure your site is optimized to let searchers know this. Or, if you specialize in installing a specific type of roof, you have to include those keywords, on as many pages of your site as possible.
The more keywords your home service site is optimized for, the more value you provide, and the better your home service website design looks, the easier it is going to be for you to reach your audience, and attract more visitors to your site.
You got the design part down. So, what does it take to design a great website and where do you begin? Let’s find out.
1. Benefits of Hiring a Home Service Focused Web Design Company –
Various benefits exist to hiring a home service website design company to work on your website. Some of these will include
- Expertise in website design
- Experience in developing a mobile site
- Experience with ‘home service/roofer’ keyword optimization
- Understanding Google metrics and algorithms
- Updating your site regularly to ensure it meets the right search criteria
When you hire a home service web design team to build your site, they’ll do all of this work for you. And, a primary benefit is that the design team understands what Google is looking for, to avoid your home service site from being penalized, and ensure it ranks well for the searches you want visitors to find you for.
2. Design companies will optimize for locality –
Remember how we mentioned you can set up a free Google business account? And, how you need to make sure you add Google or Apple maps (or both) to your home service site? Well, it’s important that your home service site is properly optimized for the location where your business is operating. If people don’t know you are a few blocks away from their home, how would you expect them to find your company?
Making sure your home service site is easy to find, and attracts the right local audience, is one of the best ways to ensure you are reaching the audience that might actually hire you. When you work with a home service website design firm, not only will they optimize your site, but they will make sure that the right location (state, city, street intersections, etc) are included on your home service site, so local customers can find you easily.
3. Optimize for mobile –
If visitors can’t find your home service site on a mobile device, you’re going to lose a lot of customers. People are going to look for home service companies from their home, from their office, or even on the bus. If you do not have a mobile-friendly site, you are missing out on a great deal of traffic that would otherwise come onto your website.
The right home service web design team is going to ensure your site is mobile friendly. They will optimize the right text, font, colors, load speeds, and other variables, so that your home service site is going to look good, no matter where a searcher accesses it from. If your site doesn’t look clean on a mobile phone, people are quickly going to turn away and visit a competitor’s site. And, if it doesn’t look good on a desktop, you are missing out on drawing in new customers who are searching from their home.
Your home service site has to look good on any platform and on any device. When you work with a home service web designer, not only will they optimize your site for mobile devices, but will make sure the content looks great as well, no matter how your searcher is accessing it.
Ready to redesign your home service site? –
If the time has come to redesign your home service website, the first step is to come up with a game plan. Do you want to
- Create a site that attracts local searchers?
- Find the cheapest design team?
- Work with a company that does all of the work for you?
- Focus on ppc ads and paid ads to improve your site rank?
It’s important to work on one area of your home service website at a time, and build it up from a basic site to one that people will easily find on Google.
No matter what your game plan is, you should consider working with a home service website design team to help you achieve that game plan. Doing so ensures you are going to build a site that looks good, and one which is optimized for your industry niche.
What Web Designer Should You Hire? –
Now that you have made the choice to hire a home service web design company, which one should you choose? With so many agencies, all claiming to be the best, BlackStorm Home Service Marketing can help. Some of the many benefits we provide to customers include
- Advice on rebranding
- Website design
- Optimization on search engines
- Keyword optimizing
- Paid and organic SEO techniques to help your site rank higher
- Marketing and ads that target your local market
- Industry-specific marketing and design that outshines competitors
BlackStorm Home Service Marketing understands the home service industry. We specialize in home service web design that not only looks good, but that delivers on the search results your audience is looking for. And, we’ll work with you to build your mobile site as well as your desktop site, so visitors can access your home service website from virtually anywhere.
Contact us today
If the time has come to redesign your home service site, don’t try to do the hard work yourself, and don’t try to understand the difficult (and constantly changing) Google algorithms. We have a team of specialized home service web design experts who focus on this work every day. We understand what Google wants to see, so we can deliver it for your home service site.
Contact us today to learn more about our home service web designer services. We’ll work to rebuild your site and ensure you not only rank well locally, but for both SEO organic searches as well as through paid searches and campaigns which visitors can find you through. Contact us for a quote and to learn more about our specialized home service web design services today.
Home Service companies, like any business, need an online presence. your home service website is just as important as your storefront today. It’s best to hire a professional home service web design team to help you in developing your home service site. With an online site, you can display your portfolio to a larger audience, and magnify the quality of your work. So, let’s step into what makes for the best roofer website design.
Best Looking Websites for Home Service Companies
With more than 70% of people searching online, before deciding on a roofer to hire, do you want to leave your home service website to shambles, without taking the time to properly develop something you’re proud of? No! Think of your website as your online presence. It’s a great way to highlight your experience, quality of your work, and showcase to potential customers why they should choose your company over a competitor.
It’s also important for your roofer web design to convey a message of trust. You need to incorporate your logo, marketing and branding, ads, and pictures, to communicate with your audience. You want to build an emotional connection and get them to trust you. The right web designer will do this, and ensure your company remains atop the consumer’s mind when they’re choosing a roofer to hire for the job.
Researching & Analyzing the Home Service Niche
Research your audience. If your local neighborhood has a popular roof style, material, or finish, highlight this on your home service website. Once you know your niche, it’s easier for you to develop and hone in on details to add to the roofer website design, which will highlight why customers should trust your company.
Analytics is basically what determines how much sense your home service website makes. Think of your site as an e-Book, if there is something that doesn’t make sense on one page, it can ruin the entire book. You’ll lose your audience. Analytics will help prevent this from happening. It’ll inspect your home service site and online presence, to guarantee your audience/reader understands what’s on the pages. Several areas are focused on including
- Security – If you’re accepting payments from customers online, stay private to ensure they’re safe. Use https protocol, locks, and other safeguards, to protect them online
- Design – The website should look good, be easy to read, fonts should be simple. The more navigable the site, the better!
- SEO – Search engine optimization is critical to success. Proper keyword use, content, and optimizing your home service site for your location
- Accessibility/Mobility – People access the internet from everywhere and on various mobile devices today. Make sure your site is accessible
- Keywords – This harps back to your SEO presence. The right keywords are of utmost importance to your ranking, therefore research them accordingly to get them right.
Key performance indicators, or KPI, determines the success of tools and policies on your home service site. KPIs include
- Subscriber counts
- Click-through rates
- Conversion rates
- Cart abandonment, and more
These barometers let you know what’s working with your home service website and where you need to improve.
Analysis of Conversion Factors
The conversion rate is a measure of people who follow prompts on your home service site and is a measurement of people who buy/products/services and click-through rates. You’ll get a percentage which is the number of clicks divided by conversions, to determine how well the site is performing.
Your CTA Analysis
The call to action is your company asking your client/visitor, to do something. This figure is analyzed through the number of people viewing the CTA by those who click/subscribe/purchase. Measuring the CTA is a good way to gauge how many visitors are converting.
How we Focus on Your Roofer Web Design
Our focus is to help your business make money. We use high-quality designs and templates for your home service website to help create an aesthetically pleasing experience for visitors. We incorporate several aspects, detailed below, to create an invigorating user-experience.
1) Conversion-Driven Design
The style used in our design focuses on conversion techniques, guaranteeing more purchases and revisiting. We incorporate navigable design, larger buttons, and easy-to-find information, so visitors are likely to click, and come back.
Your brand is the theme of your company, which includes the name, design, the logo, and the overall feeling customers have towards the business. A great brand will result in customers thinking about your company first when they think about home service. Kleenex is a great example of this. When we think of tissues, it’s the first name/logo that comes to mind.
3) Mock-up Creation
This is the blueprint we use, it’s a “fake site,” that we can still edit before your home service site goes live. The mock-up allows us to find errors, make corrections, or modify inconsistency, so we deliver the best home service website when the time comes to launch the live site.
4) Client Approval
We focus on creating a design that’s easily modified. Why? Because even a great looking site might not reach the client in the right way. Our focus is to guarantee 100% client approval. Therefore, using a site that we can easily edit, allows us to make changes when we gain invaluable feedback from visitors.
Our Steps in Coding your Roofer Web Design Template
If codes aren’t detailed, the blueprint doesn’t work. Think of the coding as your home service site’s DNA. These are some areas we focus on with coding.
HTML or WordPress
WordPress and HTML are the two most popular platforms, and we want to get this right. WordPress is great for those who don’t have much experience in developing and want to make frequent changes to their site (think of blogging). HTML, on the other hand, is a little costlier, as a developer is needed to create the site. HTML is more in-depth, and although there’s more room for creativity in development, there’s less opportunity to modify the site as frequently as with WordPress.
The Pros & Cons of a CMS
Content management systems eliminate the need for HTML knowledge. It’s a user-friendly platform, but still might not be the best choice for certain websites. Some of the pros and cons are detailed below.
The pros include
- You don’t need a web team
- It’s easy to update
- It’s user-friendly
- The design/layout is simple for anyone to utilize
The cons of using a CMS include
- It’s not unique
- It isn’t as secure as other platforms
- It can hurt SEO (lack of uniqueness in design)
As we highlighted above, people are accessing your home service website from everywhere. For this reason, we focus on mobile and desktop website designs. Your home service site has to be friendly on all devices, and highly navigable regardless of where searchers are visiting from, or what device they’re on.
Application program interface, or API, is what handles the communications between software components. API integration is important for your website, so you can interact with many users as a business.
Think of it this way, a secure site is a highly-ranking site. If your home service site collects personal data including names, phone numbers, and addresses, make sure you’re implementing the best security features available.
HTTP vs HTTPS
Hyper-text transfer protocol is what exchanges data between your website and the internet. The added “S” at the end of HTTP, simply refers to a safe site. This is what you need to incorporate in building your home service site. It lets visitors know it’s safe from hackers and other online threats.
Using a secure socket layer is advised as well; it encrypts connections from your computer to the website. Therefore, it makes coding harder for hackers to try and crack.
Cross-Site Scripting & Cross-Site Request Forgery
Cross-site scripting or XXS is how to tag areas where hackers add malware on web applications. Hackers can gain information like bank codes and other personal information with these scripts. Cyber attackers also use CSRF, which unlike XXS, steals personal information. It’s a way for hackers to control your moves online. They can transfer bank funds or change email addresses. Therefore, your home service business has to safeguard against this, especially if you accept payments online, to prevent hackers from routing the funds to a different site.
Misconfiguration is a result of weak layers of code, allowing a hacker to break in and access your home service site, which usually occurs with improperly documented default configurations. It’s important to pay attention to even the smallest details, to prevent hackers from gaining access to your home service site.
The last thing you want is for visitors to spot errors all over your website when the time comes to launch. This is where we integrate quality testing, to ensure we’ve dotted our I’s and crossed our T’s.
A validator will search the script to make sure there aren’t HTML errors. Manual checks are tedious, and a validator will help eliminate human error. Furthermore, your home service site will go up without a glitch by using validators to spot errors before the launch date.
Checking Image Licenses & Accuracy
You can’t just randomly go on Google and choose images to add to your home service website… at least not if you want to avoid a lawsuit. If you’re using copyrighted images or content without permission, you’re going to get in trouble. The owner can file a lawsuit. For this reason, it’s extremely important to check licenses, and make sure you have permission to use any image/content that is going on your home service website before you launch it.
When using images from Creative Commons, Flickr, or other image sharing sites, make sure you properly attribute the owner of the photos and make sure you can reuse images (royalty free), before you do add it to your website.
Checking all Pages for Content
Check pages for content. Make sure it is grammatically correct, make sure the text flows freely, and always check for inconsistencies before you publish. It’s also a good time to check the text, font, and colors of the website. You want something easy to read and content that flows well for your reader to easily understand.
Ensuring Pages are SEO-Optimized
Remember how we said SEO was extremely important for your roofer web design to rank well? Now’s the time to check. You want to make sure the work you put into building the site is going to pay off. What if people can’t find it? What if you don’t have the right keywords in place? Here’s your last chance to check for authoritative links, make sure there aren’t broken links, check for proper keyword density and usage, and other authoritative sources. Keywords are what will primarily alert Google your website is live and active, so make sure you’ve done sufficient keyword research, and that content’s rich, so your website will outrank other home service competitors in the area.
Ready for Launch: Your Home Service Website is Ready to go Live!
You did the hard work, you built your roofer website from the ground up. So, you’re ready to go and the site is ready to launch Congratulations!
You’re done, right? No, it’s just getting started. You’re going to want to check your home service site regularly, make updates, add fresh content, and always check security on your site. Once a site is live, you’re just getting underway with your live, online portfolio for your visitors to see. Make sure you are constantly updating it and keeping content fresh while providing value to your visitor.
It’s hard work, but it will pay off if you take the right steps in designing your roofer web design template. Keep the great content coming, and you’ll reap the rewards of implementing all essential SEO tactics in designing your home service website.