How To Respond To Reviews About Your Plumbing + HVAC Business
For any business owner, everyone knows that reviews come with the territory. Any business will receive negative reviews at some point in their career or
Think about this. Right now, the ideal prospect in your local area is on the phone, searching Google for HVAC service companies near them. Is your business anywhere to be found?
If your business does not come up in the ads, map listing, or in the list of websites on the first page, you don’t even exist to them.
My world-class SEO team will assist you in ‘getting found’ on the map listings, and also in ranking your website on page 1 of Google searches. SEO is what they live and breathe, and they even experiment on SEO tests with our testing network in their downtime!
We live in a world now where people just do a Google search to find solutions to their problems. HVAC Service problems are no exception. Because people are ‘searching’ for a solution to their problem, this classifies them as a ‘HOT’ lead. How hard is it to sell to a ‘Hot’ lead? Honestly, not very difficult.
Are you tired of dealing with ‘tired’ leads? You know the ones I’m talking about; they have already been contacted by numerous HVAC contractors and are price-shopping. And when you try to return their call, you get a voicemail or crickets.
If you are looking to get ‘Hot’ leads ringing your phone off the hook, you need a robust SEO strategy. My team at BlackStorm is committed to providing HVAC contractors like you with a tried and true strategy that will not only strengthen your SEO but give you consistent results. We don’t just say it. We deliver reliable results.
Having worked with hundreds of companies with multi-location businesses, our local SEO team has the vast knowledge and experience to handle even the most complex of issues relating to local search. Our SEO services are so good that other local SEO companies seek our advice on issues or problems they’re unable to solve.HVAC
The complexity of any SEO contest depends mostly on the level of competition. When going to battle for you, we first assess the terrain, analyze your competitors, and develop a strategy that will crush the competition and leave them begging for mercy.
Think with me for a moment, and try to remember the best HVAC service jobs you have ever done. Was it from a prospect that had nothing else do to that day, so they called you to inquire about an advertisement of yours that they saw? Or was your best job from a prospect that had a problem that they knew could only be solved by a professional?
I bet you will agree with me, the hottest lead you can get is someone who is actively searching for your service. We call this pull-marketing because the prospect is searching; you just need to “pull” them to you.
Several years ago, the best place these types of leads would come from was the phonebook, because that is where everyone did their ‘search.’ Ever wonder why there were so many businesses named “AAA Services,” they would show up first in the phone book alphabetically. We are now living in a digital age where most everyone searches their laptop, tablet, phone, or device. Our SEO service will help you be found on those devices.
Getting found for people’s searches is a broad term called “Search Engine Marketing.” Google is the biggest search engine by far. Google has multiple areas for you to show up in a search. Generally speaking, for local searches, at the top of the search engine results page (SERP) are ads, then the map listings, and then the organic listings.
The process to show up in the ads section is called ‘Pay Per Click Advertising’ because you have to pay for every person that clicks on your ad.
The process to show up in the map listings and the organic section is called SEO. This area of the search engine has the highest volume of traffic (about 94% of all search traffic), and you cannot pay to be listed here. You simply have to have the best’ map listing’ or the best’ website.’ This decision to choose who has the best site or listing is decided by a proprietary algorithm that has hundreds of factors it determines.
Most HVAC Service SEO agencies get it wrong all the time. They concentrate on rankings, not return on investment (ROI). Traffic and rankings are essential, but if those leads don’t convert into clients, then they will not help your HVAC service business to grow. That’s why we are concerned with how much profit and revenue we can bring to your HVAC service business.
At BlackStorm we don’t just rely on guesswork to navigate those ranking factors, nor do we go by ‘hearsay.’ We do what almost no one else does, and that is scientifically test SEO factors. We have over 300 SEO hypotheses tested with a control and a variable with a pass or fail.
The most other agencies do as far as testing is concerned is how their clients’ sites perform based on their SEO actions. This, in fact, makes your site the test subject.
If you are tired of being someone else test subject, then contact us today.
We understand the struggles that come along with being in a competitive niche. The keywords are hard to come by, there are countless competitors locally, and Google takes forever to increase your site rank. When trying to optimize your site through HVAC service SEO, there are several metrics that come into place. With search engine optimization, the right keywords are necessary to ensure your website is ranking highly for the specific audience you are trying to reach. A HVAC contractor SEO agency not only knows how to target those keywords for your site but also offer additional services to help your website outrank local competitors. How can we help your business grow?
There are many reasons to consider hiring a search engine optimization and web design team to do this work for you. Some of these reasons are:
There are so many factors that will be weighed when Google is determining where your site falls, for example, in a search for “the best HVAC contractor in Washington (or other location)”. Therefore, it’s important to ensure your website is optimized for that location, the right keywords, and general HVAC service knowledge, to ensure you outrank local competitors.
That’s really up to you as a business owner. As much or as little as you choose. At BlackStorm web design, we can do something as basic as building your website. This would include the design, adding product pages, page descriptions, and creating local search results. Or, we can do a little more if you need. Some of the services we can offer are:
It’s really going to depend on how your website currently looks and how you want it to look. We can do as much or as little as you need us to do when performing HVAC service SEO services for your website.
Think about how you perform a search, for virtually anything. When doing a HVAC service SEO search, for example, customers are going to add specific words. Some of these include “HVAC contractor”, “installation”, “repair”, and so forth. Then, they are going to add a location, including terms like “in Washington”, “near my home”, and other descriptions to find local companies where they live (not only Washington, any state or city where the searcher lives).
Think about your business. If your website is not optimized for those local searches, you are missing out on a lot of hits and visits. Ultimately, you are losing customers who never know your website exists. And, when people use their mobile device, they can choose to have companies pop up that are nearby to where they are searching. If you do not have Google or Apple Maps set up on your site, you are not going to reach those searchers.
Location is highly important today and it is one of the many factors Google will look at, in determining where your site will rank for specific keywords when targeting search engine optimization rank.
Our team at BlackStorm design will take the reigns here. We will make sure your website is listed as a Google business, which is free of charge. We will include your local address, phone number, maps, and other information, so searchers can find you locally. We will also search the web for other places your website is located. For example, if there are Google or Yelp reviews, we will make sure the information is the same as that listed on your website. Additionally, we are going to include this information on your website, so customers can clearly find you and know where you are located.
Additionally, when you hire our HVAC contractor SEO agency to optimize your site, we will:
There are numerous ways we can go about optimizing your site for a local searcher. We can do as many or as few of these as you would like us to do, and we will build a package for you that fits your budget.
Organic SEO includes the things you do to your site, which aren’t paid to advertise. This can include:
The HVAC service search engine optimization work we do can include organic services as well as paid for services when you hire us to do your marketing and advertising work. Additionally, the web design work we can provide is also going to help your site do well organically. We’ll make sure your site is optimized for mobile devices as well as desktops. We will make sure it loads quickly on any device and that visitors can clearly see images and content when they visit.
Basically, anything that adds value to your visitor gives them knowledge about what they are searching for, and provide them with information that will help them make an informed decision about hiring a HVAC contractor locally, will serve as organic SEO. We can help create this, as well as the paid-for ads you will see on Google and other search engines.
Just as important as local SEO for your HVAC service company is the use of social media. People are on their mobile devices for over one hour each day (far more for most people). And, you can imagine just how long they are on Facebook or Instagram looking at photos. Therefore, your HVAC service site has to be optimized for the social media platforms as well.
Our team at BlackStorm media can also do this work as part of the HVAC service SEO package we can design for you. We will:
No matter what platforms your visitors are on, we can incorporate your business onto these social media platforms. And yes, it does matter. Even if you think a HVAC service company doesn’t need social media, you do. It is a way to connect with your audience and to reach them on even more sites and places online, so they know you exist. It is also a way to reach out to those who do not know your company exists. A simple search can lead to an entirely new audience base you did not know existed and were looking for your services. And, the best part is that social media ads are free. So, you aren’t going to pay a premium to post photos on Instagram or to share a campaign or marketing effort online through Facebook or Twitter. You can do this regularly and promote your services, sales, and other tactics you choose to use, in order to appease to your audience.
Of course, you want to know how much it is going to cost you for HVAC service search engine optimization services. Not only will a HVAC service SEO team develop the content your visitors are going to see, but we will also work to ensure your site is going to rank highly on Google. We are going to work for first page rankings, for every keyword that your site is trying to target. And, because we specialize in this work, we will help get your site ranked up there faster than you would be able to do, through traditional organic work alone.
The price you are going to pay for HVAC contractor SEO agency to work on your site is going to depend on various factors. These include:
The answer to this question is obviously “yes”, for most HVAC service businesses anyway. You want more traffic and new customers to your site. If, however, you are happy with having a few customers and not growing, then you possibly don’t need to retarget or rebrand your site in a manner that is going to reach out to the masses. But, if you do, we are here to help.
If you are ready to build your site up, need professional HVAC contractor SEO agency services, and want to ensure the best work and website design is done, our team is here to help you through all phases of the process. Give us a call at BlackStorm Design. We will discuss our packages with you, pricing, and the different HVAC service search engine optimization services that can provide for your business and website design needs. Do not hesitate to reach out. We have dedicated design teams ready to answer your HVAC service SEO questions and to provide you with a quote for the work that you would like to hire us to do when developing your website content, and both on and offline marketing service needs.
2019 has seen many changes in SEO and Google’s algorithms. What’s this mean for your HVAC contractor website in 2020 and beyond? Let’s dive into some changes, and how it will affect HVAC service SEO moving into the new year.
Google’s algorithms change constantly. What won’t change is that you’ll still see Google Ads and more local city/state ads atop the rankings. With so much space being taken up by paid ads, is it still worth investing in HVAC service SEO? Yes, and here are a few findings that indicate why.
With these figures, it’s easy to see why SEO is still relevant! If you have budgeted for it, sure, you should add in a few paid ads. But, don’t forego HVAC service SEO, this is still the bread and butter of where visitors are coming from.
Here’s another simple example. If you have issues with plumbing, when you search Google for plumbers near me, you’re likely going to go down to the organic results. Only about 14% of all searchers choose the paid ads. Most of us, are going to look for companies that put in the work to rank organically. So no, you shouldn’t stop investing in SEO for your HVAC contractor website in 2020 and beyond.
SEO is search engine optimization. It’s the process of adding content to your website to help rank organically through search engines. Why’s it important? About 94% of consumers search for things before purchasing. And, people tend to choose the results which are atop the search engine ranking.
Several studies show that if you aren’t at the top of the search engine ranking page (SERP), you’re losing customers. SEO will not only help you reach the top but also outshine local competitors in your industry. Search engines crawl every page of your website, so it’s not just the homepage that matters. You need to deliver content searchers are looking for, everywhere on your website, to get the returns.
HVAC service SEO will look for
All of this affects your SERP ranking. To get more HVAC service leads for your business, you need to hit page one on Google. Without the proper HVAC service SEO tactics in place, you’re not going to get there. This is why it’s extremely important to focus on content, quality, and delivering invaluable information to your audience.
For each service you offer, you need a separate page on your website. Some examples are
You’ll want to break this down even further. Include information like the type of HVAC service materials, whether you do electrical work, the types of repairs, and so forth. When you’re creating content, you need a page for every type of service. Here’s a further breakdown of what you should be including pages for
The more pages on your site, the better. And, including the radius you serve (most companies do 25 to 50 miles), make sure you add reviews on each page, add local terms, and make it localized to your market. You can do this by city or area (for example, Nashville, TN, or the region of Christina, TN – and you’d do this for any city/state combo).
You must write quality, not quantity. If people are clicking on your site, and instantly hitting the back button to return to Google, you have high bounce-back rates. Google hates this and will penalize you. So, focus on quality and delivering what your audience is looking for. It’s important to create engaging content that feeds your audience. You want them to contact you by the team they leave your site.
Links are still highly valuable. But, after the Penguin update, it’s about quality, not quantity. If your site is full of spammy links, you’re going to take a hit. Instead, link to relevant sources, and high authority sources in your niche. If they’re not relevant to your HVAC contractor website and HVAC service in general, don’t include them. It’s a good idea to have a professional team review your links and their authority. Likewise, you can use a tool like “Search Console” which is an analytical tool to rank the quality of your links.
Google will also penalize you if all your links are the same in terms of the anchor text. So, if each link you add, on every page of your site, is to “Tennessee HVAC Contractor,” Google will punish you. Instead, mix it up and link to other terms/text like
Alternate your anchor text when adding links to different pages.
You need a physical location today and you need to be listed on Google Maps. An update dating back to 2014 (Pigeon) penalized companies with
Many companies still try these tactics, but make sure you have the right address, phone number, and have a physical storefront. You want people to find you, don’t you?
Google’s smarter today. With AI and other tools, your focus has to be on user-interaction today, not loads of horrible content and trying to get past the SEO police. This won’t work! So, what is important? Here are some things to incorporate.
Click through rates or CTR, is important. But, what is CTR? It’s when someone types “Denver HVAC contractor” and scrolls down to the Google Maps section. If they click on your site, this is a click-through onto your site. Google will count how much your CTR increases and you will see an increase/decrease in the ranking, based upon these figures.
Now that they’re on your page, are people scrolling through the homepage and going to other pages on the site? Or, are they just visiting and leaving? This determines your on-page time.
These greatly impact your ranking. Bounce rate refers to people who visit your site, don’t do anything, and click the back button on their browser. You can keep an eye on these figures on the Google Analytics page. Do so, it’s extremely important to your HVAC service SEO rank.
Online branding is huge. Make sure your company is mentioned on news channels or that you’re linked/referenced on authoritative pages. Google loves this. Make sure you brand yourself online and create a positive image of your company.
How often you’re cited and the relevance of the links you add to your page is huge. But, what more should you be focusing on?
This isn’t complicated. It’s the terms people type when they go to Google (i.e. Denver HVAC service contractor). There are three specific intent keywords which are most important to keyword research including
“How much is HVAC service replacement?” People are searching to become aware or learn something about the service you offer. They’re informational queries.
Who’s the “Best HVAC service company near me?” These are questions where people want to compare and research the top local HVAC contractors. These searches help you get found.
“HVAC service repair companies in Denver.” These searches are done by people who are ready to buy. If you’re not at the top of the pile, you’re not getting the sale!
Google them! You’ll see a list of Google suggestions based upon the first few words people are typing in. Apart from this, you can use tools like
Using these tools and keywords, you’ll learn the average number of monthly searches, and how many people are visiting your site. Having a page or each city/neighborhood is one of the easiest ways to build your HVAC contractor website and increase HVAC service SEO rank instantly.
Some suggestions to consider are
Add-ons to consider are
As long as you have city + service, you’ll do well with HVAC service SEO rank.
Let’s start with a Google Mobile test. This will tell you how your site is seen on mobile devices and how navigable it is. Your results pop up in about 30 seconds. If you get a red X, you’re not doing too well. A green circle is a good sign. Just because your site looks good on the desktop, doesn’t’ mean it’s mobile-friendly.
Leverage multimedia alongside your written content. Videos and YouTube are great options. They’re interactive and teach your audience. Videos help improve user metrics and also add value by showing customers your work, rather than just writing about it.
Images also help, but stock images will hurt your site. Have professionally taken photos and add them to your website. People want a mix of imagery and relevant content. Make sure you’re feeding both angles to increase HVAC service SEO ranking.
Pages should be granular. Also, make sure you have keywords in titles, tags, and headers throughout the content.
H-tags tell Google what the page is about. For the H1-tag, have your main keyword present. And, for H2 and H3-tags, make sure you have “relevant” keywords. These can be variations of your primary keyword. It not only helps your HVAC service SEO ranking but also adds value and informs visitors what they’re going to see. Make sure relevant keywords indicate what the content of the page is, not just some random variation of the primary keyword.
Your meta description is what pops up below the link on Google in organic searches. Therefore, your meta description should indicate what’s going to be on the page. Make it coherent, also include location, services, and what your company does. You want people to click!
Schema allows you to integrate phone numbers and addresses to the footer. This will help your HVAC contractor website with SEO and also with Google Maps. Remember, we discussed that earlier!
Blog regularly. Updates, new service offerings, informational posts, and more. Google crawls your website. Each new page/content shows Google your site is active. This helps increase the SEO rank. And, relevant content, which helps your visitor, is what you should be adding regularly. So, don’t forget to update your blog frequently, with useful content to your audience.
Google My Business Listing is Free. If your site is listed, but not claimed, claim it. You’ll get a verification number to text, and you’ll verify you are the owner. On this page, you can add images, make sure your hours are properly listed, the address and phone number are correct, and fill out all relevant content.
You’ll get reviews through here. Whether they’re good or bad, respond. It shows you’re an actual company, and that you care about your customers.
Make sure your site is listed on at least as many reputable sources as your competitors. Yelp, Google, CRA, and more. The more your website is cited, the more credible searchers will believe it to be.
Facebook, Google My Business, BirdEye, Review Buzz, and more. Make sure you have great reviews on these sites. And, if there are false reviews, reputation management is essential. Work quickly and make sure there are reviews, posted on credible third-party sites.
Yelp, HomeAdvisor, Angie’s List, and others. Make sure your site is listed on these relevant, trusted sites. Linking is highly important for SEO, so make sure your site is visible.
Google Maps, My Business, and Getting listed work hand-in-hand. My Business focuses on getting your HVAC contractor website optimized. It also helps get listed on citation directories, social media, Google, Bing, Yahoo, and so forth. Many people forget about Apple Maps; don’t make this mistake. It will help increase rank as well. Your reviews are also important, so check Google My Business, and respond to reviews regularly.
Tackle the low-hanging fruit to help increase rank. Google Maps is in front of you, so make sure your site is properly listed there. Local groups and HVAC service directories are also relevant. Then there’s Facebook, Instagram, and other social media sites. Get listed on the BBB (it’s paid, but does help). If you’ve been seen in the local news, or support charities locally, add links to your site. Google likes consistency and to see you are listed on the top sites and relevant pages. Make sure you’re constantly checking these things and improving your website quality/content, to see your site shoot up to the top.
What do the top ranking sites have in common?
And, they have a solid link in their profile. Make sure you mimic your site to increase your rank.
Sign up for a free HVAC service SEO consultation with our team. Click here to learn more about our service, and let us help you realize instant returns by working on your HVAC contractor website today!
WE UNDERSTAND YOUR CHALLENGE.
Are you tired of sitting through lengthy sales pitches from marketing agencies just to find out the price of their services?
At BlackStorm Design and Marketing, we make it easy for you.
You let us know what services you’re interested in, and we will give you a quote on that! Whether you want an updated logo, a new website, or a monthly SEO service.
We got you!
Once you fill out our quick and painless form to request a custom quote, our team of experts will assess your information and develop a right price plan for you.
We make it easy for you to get a custom quote without sitting through a sales pitch.
Say goodbye to lengthy sales pitches and confusion with our clear proposal and price.
Get started with BlackStorm Design and Marketing today and get a custom quote for your business!
For any business owner, everyone knows that reviews come with the territory. Any business will receive negative reviews at some point in their career or
As a plumbing + HVAC contractor, your customers must always feel that you appreciate them. Having a responsive plumbing + HVAC website design is one
We work with plumbing + HVAC business owners all over the country to uncover their problems, analyzing their competition, also developing a dominating growth
Okay listen, this isn’t just about “generating leads”…
This is about being #1 in your local market and completely dominating the ‘local’ competition!
We have done this so many times, but the thing is there can only be ONE #1…
Who is going to be the dominant force, the competition or YOU?
What are you waiting for, a sign to drop out of the sky?
It is your choice but time is of the essence; any delay is still an action, it’s just ‘inaction.’
Did you go into business just to get by or do ‘OK’? If you went into business to thrive, this is an opportunity that will not come along very often.
If you are ready to get after it… Click the button and speak with our Marketing Strategist!