Why You Need Professional Marketing for Your Home Service Company
You might think that you can do the ad work yourself as a business owner. Sure, creating your website is easy, right? You don’t need to hire a home service PPC specialist or marketing team to assist you in building your website’s rank, do you? Home Service pay-per-click advertising is one of the many tools you should include in your arsenal of online marketing efforts. However, most roofers and home service business owners in general for that matter don’t know where to begin when it comes to creating online ads. In fact, most don’t know what home service PPC stands for. This is where hiring a professional home service marketing company is beneficial.
Why You Need PPC Ads for Your Home Service Company
Even if you are highly ranked on Google through organic searches, home service pay-per-click advertising is extremely beneficial. As a home service website, in a highly competitive niche market, you want to rank highly for paid for, as well as organic search results. PPC ads will:
- Target your niche audience
- Be among the first results on Google’s homepage
- Rank on the first page of Google’s search results
- Be highly targeted for specific keywords in your niche
Basically, these home service PPC ads are intended to sit at the top of Google’s first page when someone searches for specific keywords (i.e. home service company, local roofers, top-rated roofers, etc.). The inclusion of PPC ads, alongside organic SEO (search engine optimization) tools, will help your website outrank competitors in your niche and local market.
Can You Set Up Your Own Ads?
It is possible for you to set up your own Adwords account. However, most home service companies and business owners don’t know the first thing about creating home service pay-per-click advertising campaigns. Therefore, the ads that do reach the top of Google’s paid results, are likely to look weak in comparison to a competitor’s ads and company, which did hire a professional firm to create their ad campaigns.
When you hire a home service PPC marketing company to create your ads, they will offer:
- Specialized services
- Keyword research for your niche (and local market)
- Create ads targeted to your audience
- Create campaigns which will meet Google’s metrics and algorithms
All of these factors are going to ensure that the home service pay-per-click advertising campaign your company sets up, is actually going to be effective.
Is An Ad Campaign Costly?
One of the primary benefits of PPC ads is the fact that your company doesn’t pay for them unless searchers actually click on the ads. Therefore, only when people click on a paid ad and visit your site (and remain there for a period of time) are you paying for those ads. And, you’re only paying pennies on the dollar per ad. The returns you can expect to see are extremely high, especially in a competitive industry such as the home service industry.
So, even though you are paying a fee each time someone clicks on your ads, these ads are highly targeted. They are going to attract the exact audience you are trying to attract. Furthermore, the ads are going to be on Google’s first page, and sometimes more than one of your paid ads will be on the first page. All of this is going to garner more attention to your website and draw more traffic (that might actually convert) onto your home service company’s website.
There are dozens of companies that claim to produce excellent home service PPC ads. And, many of these companies are going to guarantee results before they ever create an ad campaign for your company. First thing’s first. If a company is guaranteeing results, without ever having worked on home service pay-per-click advertising campaigns, don’t trust them. Second, if a company guarantees results, you shouldn’t trust them either. Companies can’t guarantee what’s going to happen. They can project, but shouldn’t guarantee what you’ll see in terms of returns or profits that will come in from the home service PPC campaign you set up.
Instead, look for a marketing company that gives you statistics. Choose a company that shows you work they have done for previous clients in the same industry. Look at the before and after results, and see how much of growth companies have seen, after the marketing company produced the home service pay-per-click advertising ads for the client. Choose companies which are honest and forthright with you. Look for a marketing team that is specialized in the home service industry, in keyword research, and one that understands how PPC ads work to help drive more paid traffic towards your website.
Remember, you have options when it comes to choosing a marketing team to help you develop your home service PPC ads, and other ad campaigns you want to set up for your home service website. It is up to you as a business owner to compare the top marketing companies, the work they have done for clients, and the results they helped clients achieve. Doing this will allow you to find the most qualified marketing team and a company that is going to deliver on the results (and the returns) you want to see as a business owner, in targeting your niche audience in this highly competitive industry.
Consider BlackStorm for Your Home Service PPC Ad Campaign
At Blackstorm Marketing, we deliver high-quality home service pay-per-click advertising. In fact, we specialize in paid-for ads and can create highly specialized, niche PPC ads for your business. We will do the keyword research, create specialized ads, and work to ensure these ads are frequently atop the paid results on Google’s first page.
We want to help your website grow and help your business increase profit margins. The use of advertising along with organic marketing techniques is imperative for this to occur. If you are ready to revolutionize your home service business, how it is seen online, and how customers find you, allow us to work on the home service PPC campaign you plan on setting up for your local home service business.