What holds your plumbing company back from outranking other plumbers in your local service area? Of course, poor client awareness may be the culprit. By figuring out the kind of plumbing advertising ideas you have and how you are going to implement them, you are already beginning to stay ahead of your competitors.
Plumbing is a highly competitive industry. Plumbers are constantly trying to compete against one another through flexibility and pricing, striving hard to win new business through preferable referrals. However, advertising your plumbing services business online can help it stand out and get more appointments, calls, and sales.
There is no denying that plumbing advertising is very crucial. But where do you start and make the most out of it? Keep reading to understand how to advertise your plumbing company online, plus the best plumber advertising ideas for businesses in your industry.
Without further ado, let us dive into our post!
Reasons Why Plumbing Advertising is Important
Ads are everywhere. If you open up a browser, walk down the street or switch on a TV, you will come across ads. They are all seeking your attention and ultimately, your money. Such ads can be annoying, but what will our world look like without them? Here are reasons why plumbing advertising slogans are crucial for society and businesses at large.
Advertising is a Crucial Part of Your Plumbing Marketing Strategy
Many plumbers use advertising and marketing interchangeably. Marketing identifies what clients want, encourages them to book jobs with your company, and engages with them later to win their loyalty. You need to implement cutthroat plumbing advertising strategies to obtain their attention and help them know what they are searching for. Advertising can be likened to a fishing hook while plumbing marketing is the entire fisherman’s tackle.
Plumbing Advertising Helps Your Business to Target Specific Clients
Being strategic about your plumber advertising campaigns helps your company reach out to clients who are likely to book jobs with you. In the past, that implies advertising things like running ads for toys during daytime TV programs and health products in fitness magazines. Thanks to internet marketing and analytic software, plumbers can get very specific about who comes across their ads and who has booked jobs with them before.
Advertising Helps Your Plumbing Stand Out from the Competition
How does your business stand out in a sea of other plumbing businesses offering the same services? A plumber can offer something basic as installing water pipes and do better than another plumber simply because they ran ads that customers love. If you want your plumbing company to outrank its competitors, make sure that you do aggressive advertising and branding campaigns.
Advertising Drives Relevant Traffic to Your Plumbing Website
One of the major advantages of plumbing business advertising is that you will obtain quality and relevant traffic to your plumbing website. The internet makes it possible for anyone (practically) to visit your plumber website, but how much of that traffic is interested in your plumbing services?
When you target specific leads and advertise, you invite people who are interested in your plumbing services to visit your plumbing website. If you are investing in plumbing advertising online campaigns, your plumbing company must have a professional, well-designed website. The better your plumbing website design, the more likely you will create a great first impression on qualified leads.
Advertising Creates Brand Awareness
The main reason why you are advertising your plumbing business is that you want people to learn about it. Plumbing advertising creates strong brand awareness for your business and invites prospects or clients to be part and parcel of your community. They have a challenge or problem, and your business solves it-it’s a perfect win-win situation.
It’s estimated that more than 40% of clients spend more dollars on brands they pledge their loyalty to. If you win your clients’ loyalty and create an authentic plumbing brand, you will stand out from the competition and schedule more plumbing service appointments.
Common Plumbing Ad Types
Does your business want to increase leads, optimize your plumber advertising costs and outrank other competitors in your service area?
Google Local Service Ads
Local Service is a pay-per-lead channel performed by Google that helps plumbing contractors to advertise at the very prime spot on search engine results pages. Considering that 40% of prospects only choose one contractor before making a decision, your plumbing business must be found at the very top of Google’s search engine results.
Investing in Google Local Service ads is an effective way to:
- Be found at the prime spot on Google search results
- Increase online leads to your plumbing business
- Generate low-cost leads
Google Search Ads
Search ads are online ads for plumbers via the Google Ads platform. Search ads are situated on page one of Google. One of the significant benefits of utilizing search ads will appear underneath local service ads. After launching your campaign, you can generate more traffic to your plumbing website, which generates more sales and leads for your plumbing business. The good news is that you have the power to set your daily budget for every campaign you want to run. If you want help managing your Google search ads campaign after reading this, schedule a free strategy session with Blackstorm Design + Marketing to help you make the most out of your efforts.
Google Display Ads
Display ads are another plumbing ad type provided by Google. Google understands that you may want to utilize these types of ads, which is an excellent strategy to have if properly executed.
Just like billboards along a busy highway, display ads give your company greater visibility online. For instance, you can leverage demographic information gathered by your previous web visitors through display ads, then act as a “digital billboard” to clients who suit the same demographics. Display ads help you to get more specific with the targeting of your ads. Thus, you can make sure that your efforts are concentrated on the prospects who are likely to convert into clients.
Other famous kinds of plumbing ads include:
- Bing ads
- Facebook ads
- Nextdoor local deals
What are the Best Plumbing Advertising Platforms to Get Qualified Leads Online?
Not long ago, growing your plumbing company used to heavily depend on word-of-mouth advertising and referrals, but those were the golden days before the Internet disrupted everything.
The best advertising platforms for plumbers begin with digital marketing and include the following:
Plumbing Website: The Foundation of Your Digital Advertising Strategy
Do you know that more than 60% of clients basically use a company’s website to engage and find local service businesses, and 30% of clients won’t consider hiring you for a job without a plumbing website?
In the modern digital business landscape, you need to:
Make Your Plumbing Website Mobile-Friendly, Secure and Fast
Your plumbing website is your most crucial digital advertising asset. To get more plumbing leads and grow your company, you need to ensure that your website can be organically found in search engine results, loads faster within three seconds, and is both mobile-optimized and secured.
If your business doesn’t have a professional website, building a website is the initial step to reaching your clients online, anywhere, anytime. At least 75% of customers judge a company’s credibility depending on how its website has been designed. Considering the fact that more than 90% of clients look at websites when deciding which plumber to hire, you cannot afford to have an outdated website design and expect to win a new client.
Another aspect to consider when building a new website for your plumbing business is its user-friendliness. It can also be of great benefit if you include instant chat or click-to-call features, photos of your past completed projects, or testimonials that can enhance the client experience as they navigate across your website.
Lastly, make sure that your plumbing website is optimized for search engines like Google or Bing to help your prospects or clients find your business online.
Practically, everyone has a Facebook account in the world today. More than 2.8 billion use the platform each month, and that’s a cool billion. So, how many of those people do you think are your potential customers?
Sure, a lot, but the question comes, how do you utilize that information to advertise your plumbing business? Well, to understand how you can leverage one of the biggest social media platforms under the sun, you must know this:
Organic traffic on Facebook is kind of dead. So what does this mean? It simply implies that your Facebook posts don’t reach as many people as you would intend them to. Statistics prove that only about 1% of visitors who follow your Facebook business page see your posts on the timeline.
I don’t want to tire you with theory and reasons why things are so, but understand this if you want to use Facebook as an advertising platform for your plumbing business, then be ready to open your wallet.
Yes, that’s the truth. The only way to reach prospects interested in your plumbing services on Facebook is through ads. Don’t feel overwhelmed, Facebook plumbing advertising campaigns aren’t complicated after you read about them here. If your plumbing company doesn’t have a presence on Facebook, reach out to us for assistance.
Google is perhaps one of the biggest search engines in the world today, and being able to leverage this to advertise your plumbing services online can be huge. When people are searching for the best plumbers, they perform a quick search on Google. Getting your plumbing website ranked high on Google can help prospects or clients find your company online.
Search Engine Optimization (SEO) helps to improve your rankings in search results for phrases and keywords related to your plumbing company. Plumbing SEO can be very technical, and we highly recommend that you hire a marketing agency or professional in your business to handle it. There are a lot of great plumbing SEO agencies out there that can assist you, and allowing them to handle it for you can save you a lot of headaches of figuring out, and the time it takes to do the actual work.
If you want to personally reach clients that are interested in your plumbing services, email marketing is one of the proven ways to achieve that. It is an effective way of building relationships that encourage people to book jobs with your plumbing company.
First, you need to come up with a mailing list by encouraging people to sign up. We advise you not to purchase an email list or email people without their prior consent. These won’t be qualified leads for your plumbing business.
The best way to build an email list is to give people a chance to sign up. You can incorporate an email sign-up bar in the footer and head of your website.
Surefire Plumbing Advertising Ideas That Will Set Your Business from the Competition
As a plumber, who wants to scale their business and attract new clients, you understand how crucial it is to outrank your competitors, especially online. Our tried and proven plumbing advertising strategies can help you attract qualified leads and expand your business. If you are searching for some ideas on what plumbing advertising tricks to use, you have come to the right place.
Keep reading to learn advertising ideas that will help you take your plumbing company to the next level online:
1. Get an SEO-Optimized and Mobile-Friendly Plumbing Website
The first thing that any plumbing business owner requires nowadays is a responsive plumbing website that is ready to attract clients. Having a well-designed website builds your online presence and establishes trust in the minds of your prospects or clients.
You need to consider several factors when designing a plumbing website. When you build your plumbing website, make sure that you optimize it for mobile devices and search engines. Your plumbing website should be clean, easy to navigate and read, and faster to load so that you don’t turn prospects or clients away because of an unfriendly website. You can use your site as a way for clients to learn more about your plumbing services and contact you, and also publish helpful content.
2. Claim Your Free Google Business Profile
As a local plumbing business, it is important to claim your free listing from Google. This listing, also called Google Business Profile, drives local prospects or clients to your plumbing business.
When users perform local searches, a box comes up, known as Local SEO 3-pack, which appears above the organic search results. If prospects want to find a local plumbing business instantly, they constantly turn to that box to hire a plumber that suits their requirements best.
You can appear in this local SEO 3-pack by claiming your free local GBP listing. Once you claim your listing, make sure that you fill it completely.
Begin by checking if your business’s address and name are correct. You will also want to include contact details, like your email and phone number, to make sure that people can reach out to your business anytime they have a problem.
Once you add that crucial information, you can begin adding supplementary information like photos and business descriptions. These two elements offer your target audience more insights about your plumbing company.
Related: The Definitive Guide to Google Business Profile for Plumbers
If you want to know how to advertise your plumbing company, begin by claiming your local listing on Google, and this will help to drive more interested leads to your plumbing business.
3. Create a Plumbing Brand That People Will Easily Recognize
One of the hacks to building a successful plumbing company that outranks the competition is to develop a memorable brand. Building a brand for your plumbing business to attract and impress potential customers and it is also one of the easiest ways of getting ahead of your competition.
Use your brand logo and colors consistently across all of your marketing materials, including your plumbing website. Hire a graphic designer or an agency to develop a logo and a user-friendly plumbing website design that reflects your brand and business.
4. Advertise Your Plumbing Services with Google Ads for Plumbers
Investing in Google Ads for plumbers puts your business in front of potential installation or emergency clients who don’t have sufficient time to browse numerous plumbing businesses before making a hiring decision.
There are two kinds of plumbing ads that you can utilize to advertise your plumbing business on Google.
Local Service Ads
Local Service ads offer a unique advertising opportunity for plumbers in that you only pay for leads instead of clicks. That makes them a valuable tool to utilize to ensure that you are obtaining the most out of your plumbing company advertising budget.
Local service ads appear at the top of the search engine results page, slightly above the organic results. Plumbing contractors with a defined service area can make use of local service ads to target clients in specific neighborhoods.
When a prospect Googles your plumbing services (e.g., “emergency plumber in Nashville” your ad will show up with your plumbing business name, service hours, Google rating, plus a link to your plumbing website.
Google Search Ads
Search ads also show up at the top of Google’s search results page and include a description, URL, and headline that sends users to your plumbing website to know more or schedule a service.
5. Create a Local SEO Strategy
It’s one thing for you to advertise your plumbing services company; it’s another thing for Google to promote your plumbing business online. Google has more than 1.2 trillion searches daily.
People are always performing searches each day, searching for businesses, information, services, and products. They are looking for a plumbing business like yours, so it is important that you optimize your listing to show up in front of these potential clients.
To begin optimizing your plumbing website to show up higher in the organic search results, you should invest in search engine optimization services for plumbers. SEO is the process of boosting your website’s ranking to show up higher in the organic search results, which assists you to obtain more qualified leads for your business.
If you want your business to show up in results related to the plumbing industry, begin by selecting the appropriate keywords. Keyword research is a vital part of plumbing SEO since it influences the kind of search results that will appear for your website.
When you perform keyword research, aim to focus mainly on long-tail keywords. These are keywords like “plumbers in Murfreesboro, TN”, “Commercial plumbing contractors” or “Plumbing contractors in Miami.”
Your keywords will make your plumbing website show up in the relevant search results. If you want to appear in the right search results, you must select keywords that will assist you to feature in those results. A plumbing contractor, for instance, would not target keywords related to roofers.
There are other optimizations you can do to boost your plumbing website rankings. For example, you can improve user design, navigation, and page speed. All these elements lead to a positive user experience, which keeps your leads longer on your page.
When leads dwell on your webpage longer, it sends Google a positive signal that your page is relevant. This will help to skyrocket your page rankings because Google will trust that your website or page is relevant and thus should be seen by many people.
6. Get New Leads Through Pay–Per–Click Ads
Pay-Per-Click advertising (PPC) is one of the efficient ways to advertise your local plumbing business to remain within your budget and get ahead of your competition. If you want to get new, high-value plumbing leads, invest in pay-per-click advertising. PPC is a great plumbing advertising idea since it helps you to reach users that are likely to convert and become paying clients or leads.
In fact, prospects that click on ads are 50% more likely to become paying clients than organic users. If you want to obtain fast and great results, PPC advertising is one of the best ways of controlling your company’s relevance and visibility online.
To begin using PPC, select the appropriate keywords. Similar to plumbing SEO, focus more on the long-tail keywords, and this will not only generate better traffic but will also help to keep your cost per click low.
Once you have chosen your keywords, bid for the placement of your ad. Here, you will set your maximum bid (CPC), which refers to the amount of money you want to spend when someone clicks on your ad. Your quality score and the maximum bid will determine the placement of your ad.
Once you have your ads set up, you can begin benefiting from this plumbing company idea. Just launch the ad campaign to get more plumbing leads.
When you are searching for ideas to advertise your plumbing business, you will find that PPC is one of the most effective ways for assisting you to get leads. You can get more valuable leads interested in your plumbing services with PPC ads.
7. Take Advantage of Local Online Business Listings
Plumbing being a local service business, your prospects or clients are going to find your services through local online business listings, and that’s why having your company listed in local directories is important. Nowadays, people don’t visit local business directories such as Yellow Pages to search for a local plumbing company.
People have changed the way they look for plumbing businesses; they depend more on trusted online business directories.
Submitting your business to these directories will increase your chances of getting found by the client and build trust. Here is a list of some of the most famous local online directories:
Submitting your business to local online directories is one of the best plumbing advertising strategies that can help your business get found by prospects or clients online with ease.
8. Create and Share Quality, Helpful Plumbing Content
Creating educational, shareable, and interesting content that positions your business as an authority in the plumbing industry and keeps your plumbing services top of mind for potential clients.
Content is king, and Google loves quality content. Creating engaging and unique content around your plumbing keywords helps grab your audience’s attention.
Plumbers can write blogs on topics such as:
- How to repair a clogged drain?
- How to prevent pipe breakage in extremely cold temperatures?
- How to save money on monthly water bills?
Do a comprehensive keyword research analysis and craft your content around those keywords that your target market is searching for solutions for online. Include keyword variations in your content to rank also well for multiple keywords.
High-quality blogs produce lots of social shares and comments and obtain a lot of backlinks, which assists you to rank higher on Google or Bing over time.
Video marketing can help your plumbing company reach a wider audience and give a solution to a specific plumbing problem such as “how to switch on a water heater pilot light”
When clients visit your YouTube channel and find a solution to their problems. They will begin to associate your company with informative and helpful videos and will likely contact you when they experience a plumbing emergency.
9. Plumbing Advertising Through Email Marketing
Email marketing is the best plumber advertising option that helps your business personally reach target clients that are interested in your services. It can be an effective and productive way for developing relationships that inspire prospects to book jobs with your company.
First, ask your site visitors to sign up on your email list by incorporating an email sign-up bar in the footer/header of your plumbing website or utilize pop-up email sign-ups. These are great ways of adding opportunities for people that are interested in your plumbing services.
It is advisable to avoid buying email lists or mailing people without their prior consent. These won’t be beneficial and valuable leads for your plumbing company.
By signing up on the mailing list, you encourage users to provide their email addresses to get a special coupon or offer. This will assist you to invite them to register on your email list! Happy!
Once you get their email addresses, you can start promoting your plumbing advertising strategy.
10. Use Facebook Ads for Plumbers to Your Advantage
Facebook is the most crucial social media network to advertise your plumbing service business. For instance, Facebook videos obtain twice as many clicks as statuses or images. But, Facebook ads are a huge investment for plumbers.
Facebook ads for plumbers help you reach highly specific audiences because you can target based on user profile details such as occupation, interests, marital status, and more.
These paid ads reach a wider audience and provide high profitability, with more than 90% of social media marketers leveraging an increased ROI from Facebook ads.
11. Obtain Targeted Qualified Leads via Lead Generation Websites
Submitting your plumbing company on lead generation sites can place you in front of clients who are actively searching for your services- with minimal effort on your part.
These platforms are perfect if you provide kitchen or bathroom remodels. Just bid on the jobs you want and send your quotes to potential clients. Furthermore, you can use these lead generation websites to gather client reviews and enhance your plumbing brand’s reputation online. Lead generation sites provide one of the most potent plumbing advertising strategies that can generate new clients for your business.
12. Google Guarantee
If you are utilizing Google Ads to advertise your plumbing business, then we recommend you take advantage of its Google Guarantee feature. This feature is available to plumbing businesses that have passed the Google Local Services qualification and screening process.
This will help you display your Google Ads at the prime spot of the search engine results with a “Google Guaranteed” badge. This can improve customer trust greatly and helps you to generate more plumbing leads.
13. Build Trust by Managing Online Reviews Proactively
As a plumber, whether the task is to fix a plumbing emergency or install a new plumbing fixture, you are likely to enter a client’s home in stressful or unpleasant situations.
Online review management is an important part of being a successful plumber. People always turn to online reviews to see how others experience a plumbing business. It is crucial that you manage your online reviews to make sure new prospects select your plumbing company.
You are going to receive a mixture of negative and positive reviews. Having negative reviews isn’t the end of the road because people also love to see them. The crucial part is the way you handle negative reviews.
Whenever you obtain reviews, leave polite and professional comments. Appreciate people for their positive reviews. Address issues in less-than-stellar comments.
14. Understand Your Target Plumbing Market
Whether you use Google ads, Facebook ads, lawn signs, or Thumbtack, you will be required to define your target market first.
List everything you understand about your best and existing plumbing clients including:
- Which neighborhoods do they reside in?
- What kind of business or home do they have?
- What is their age?
- What is their income bracket?
- Which online platforms do they frequent most?
- What type of plumbing services do they usually require?
The answers to such questions will assist you to develop ads that address the needs of your target audience.
15. Understand What Makes Your Plumbing Business Unique
Figure out why your existing clients select your company for their plumbing requirements.
What makes your plumbing business stand out from other plumbers?
This is known as your Unique Value Proposition (USP). Write your USP in a few sentences or words, and include it in your plumbing ads.
16. Define Your Plumbing Advertising Goals
Understanding your plumbing marketing goals will assist you to design effective plumbing advertising slogans and select the right platform.
Here are some advertising goals examples you may have:
- You have a new plumbing service to promote
- You have started your company and require plumbing leads fast.
- You have expanded your company into a new area and require to stand out from established plumbers.
Then think of which advertising platform will be most effective to achieve your goals. For instance, if you want to improve brand awareness, Display Ads would be a perfect option. If you want to obtain leads fast, Google’s Search Ads or Google’s Local Service Ads may be a perfect fit.
17. Use Geofencing Plumbing Advertising to Reach More New Leads
Geofencing advertising is a great plumbing marketing strategy to help your business obtain new qualified leads. When you utilize geofencing, you create an “invisible fence.” This fence encloses a specific area, generally surrounding a building such as your plumbing company.
As people enter your fence, they get notified about your plumbing service business or come across a social media ad related to your company. This can help them get to the door of your business or considering to contact you.
As a plumber, you want to target areas such as conferences, trade shows, and other events where plumbing leads attend. It is an effective way of persuading the attendees to figure out about your plumbing business for the very first time.
Offline Plumbing Advertising Strategies for Plumbers
18. Offer Superior Customer Service
As a small plumbing company owner, you understand how vital it is to provide excellent client service. But what you don’t know is whether going over and above for your clients is an effective plumbing advertising tactic.
Apart from training your technicians to be patient and friendly with homeowners (particularly in stressful situations), there are a few other things you can do to enhance your customer service. One of the ways is to follow up with clients after a project is completed to make sure that they are satisfied with the results.
To assess customer satisfaction rates, you should send out an email survey requesting clients to rate their experience with your business so that you can reward technicians who work hard to ensure that clients get positive experiences.
19. Send Out Postcards
Direct mail is an old-school but great plumbing advertising strategy. If properly done, this tried and proven tactic can help your plumbing business reach tons of local homeowners in your service area.
A recent study found that more homeowners read direct mail than promotional emails. This means that postcards are not likely to land in your trash emails. Combine this with an eye-catching postcard with a great coupon, and your direct mail piece would get a spot on a potential client’s fridge.
20. Reach Out to Homeowners Associations
Contact the homeowner’s associations in your service area and tell them about your top-notch plumbing services and business. If they have not partnered with a plumbing company already, request them to call your business first in case a plumbing emergency arises in their estate.
21. Provide Discounts for Referrals
Customers who offer referrals are one of your crucial plumbing advertising resources. So, whenever someone sends you client referrals, make an effort to show them that you appreciate their support. For example, you can just send them a well-crafted personal thank you with discounts for great referrals.
22. Participate in Local Community Events
As a local plumbing business, attending events-in person and virtually-where your target market will likely be an awesome way to network. Meet fellow business owners and potential clients while advertising your plumbing business personally and up close.
You can create a leaflet advertising one or more of your plumbing services and distribute it relatively from your local area. If can offer a special price or discount, then the chances are you will get some leads from this technique.
24. Use Alternative Advertising Techniques
Van wraps are just like mobile billboards-advertising to your new prospects in your service area as your technicians drive from one job to another.
Print Plumbing Advertising
Putting an advert in the local magazine or paper used to be the only way you could advertise your plumbing company. You can still utilize this technique and it can be effective particularly if you offer a discount to potential clients quoting the ad.
Frequently Asked Questions on Plumbing Advertising
What is the best platform to advertise your plumbing services company?
- Your plumbing website
- Email marketing
- Google Local Services ads and more.
How can I find more plumbing clients?
You can get more qualified leads for your plumbing company through search engine optimization, email marketing, pay-per-click advertising, online reputation management, and retargeting.
Start Putting Your Plumbing Advertising Ideas into Action Today
Advertise your plumbing business is important for helping you grow offline and online. If you want to reach qualified leads and boost your revenue, you need to invest in your online marketing campaign.
So, go ahead and put your advertising ideas for plumbers into action!
If you don’t have time to dedicate to crafting an advertising campaign for your plumbing business, Blackstorm Design + Marketing can help. With more than 10 years of internet marketing experience, we know how to build campaigns that help your plumbing company grow.
Schedule a free strategy session with Blackstorm Design + Marketing to see how we can help your plumbing company grow through our plumber advertising services today.