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Simple Steps To Writing an Excellent Blog Post
Are you planning to set up a blog for your business? Do you need to write blog posts that attract your target audience? If yes, this article is designed for you. Here are the 10 actionable steps that will help you create an excellent blog post that your audience will like and share;
1. Select a topic
Before you start writing a blog post, you need to decide on the topic that you want to write about. It is advisable that you choose a topic that you are passionate about and will enjoy to write it. Selecting a topic that you are passionate about will make writing even much easier.
2. Understand the Needs of Your Audience
You need to understand the kind of audience that will read your blog post. This will help you to craft a blog post that speaks their language and addresses their needs. This will make it possible for you to connect with your audience. You need to think about your target audience demographics including their age, personality traits, marital and education status.
3. Create a Working Title
Choose a title that resonates with your topic. It should convey a rough idea of what your topic is
all about.
4. Arrange the Content
Divide your content into various sections and give every section a heading. The heading should describe what the entire section is about. Make sure that each section educates your readers on a specific issue. As you write the headings, it is advisable that you add keynotes to be discussed in your posts. These notes will help you write the main post later on.
5. Write Your Intro
Your introduction is very crucial. It grabs the attention of your audience and keeps them hooked to reading your entire post. You need to capture the interest of your audience within the first few lines of your introduction. You must explain how your post will help to solve their problems.
6. The First Draft
Time to write your post has come! Go through the notes and heading you had made previously and expand on them. Don’t worry about grammar and spelling mistakes right now. Remember that
writing a blog post is not like doing a thesis paper. Always write blog posts in a friendly and personal tone and try to connect with your readers as much as possible.
7. Review
Read through your post and make notes about things that you will revisit later. Make sure that your post flows naturally from start to the end. Ensure that you have discussed all the major points in your blog post.
8. Tidy Up
Proofread your work keenly to spot any spelling or grammar mistakes and correct them instantly.
Remember that you need to give your readers an excellent first impression.
9. Optimize Your Content for On-Page SEO
There is no point in writing an excellent blog post yet no one will see it online. Make sure that your page is optimized for major search engines like Google, Bing etc. Follow the best On-page SEO practices to ensure that your post is seen online. Offer high-quality content to your readers while adding the primary keywords to the headers.
10. Add a Call-to-Action (CTA)
Once your audience has finished reading your excellent blog post, try to encourage them to take action. For example you may request them to sign up for your newsletter or subscribe to your mailing list.
