The Secret Ingredient to Powerful Headlines: Power Words
You made it! Your website now appears on Google search results. Terrific! Now, how can you optimize your title so that people click and read your content?
Competition is stiff!
Your website is one of many that appear on a search result. You and other websites are competing for the searchers’ attention. There are many ways of getting a click—some not so great. Thanks to research and analytics, researchers set out to improve their brand visibility and they wanted to understand if there is a word formula that attracted clicks. The answer they came up with was—yes, there are words that can be used to increase a website’s CTR (Click Through Rate).
Power words are exactly that, words that have been shown to increase more traffic to blog posts and articles. As a writer, you want to make the best first impression to your readers—and that’s with titles. Crafting a magnetic title is something of a science—requiring a delicate balance between engaging and revealing just enough to pull the reader in to read more. Using power words into titles optimizes a good title, to an effective one.
The secret is to seamlessly integrate power words is to match it well with the content behind it, depending on your website niche. For instance, you’re an expert freelance writer, sell that through your title with words such as “expert,” “guaranteed,” “exclusive,” and any other that creates interest. If you’re giving out free advice, highlight that! People love free stuff, and it’s no surprise who doesn’t?
These words give your searcher a snapshot of your content, create a sense of intrigue, and draws them in to find out more. It’s about the first impression and sustaining quality content to generate more leads in the future.
To help you become a master title creator, we’ve put together a list of 170+ words you can integrate to your titles to increase your CTR and convert those scrolling searchers to clicks, visits, and email subscribers. Enjoy the list below:
170+ Power Words:
- Absolutely
- Adorable
- Advice
- Alert
- Amazing
- Announcing
- Approved
- Astonishing
- Attractive
- Authentic
- Bargain
- Beautiful
- Better
- Big
- Bonanza
- Bottom Line
- Breakthrough
- Challenge
- Colorful
- Colossal
- Compare
- Competitive
- Complete
- Compromise
- Confidential
- Crammed
- Daring
- Delighted
- Delivered
- Destiny
- Direct
- Discount
- Download
- Easily
- Easy
- Edge
- Emerging
- Endorsed
- Energetic
- Enormous
- Excellent
- Exciting
- Exclusive
- Expert
- Exploit
- Famous
- Fascinating
- Focus
- Fortune
- Free
- Full
- Fundamentals
- Genuine
- Gift
- Gigantic
- Greatest
- Growth
- Guaranteed
- Helpful
- High-Tech
- Highest
- How To
- Huge
- Hurry
- Imagination
- Immediately
- Important
- Improved
- Informative
- Innovative
- Insider
- Instructive
- Interesting
- Introducing
- It’s Here
- Just Arrived
- Largest
- Last Chance
- Last Minute
- Latest
- Launching
- Lavishly
- Liberal
- Lifetime
- Limited
- Love
- Lowest
- Luxury
- Magic
- Mainstream
- Mammoth
- Miracle
- Monumental
- New
- Noted
- Now
- Obsession
- Odd
- Opportunities
- Outstanding
- Perspective
- Pioneering
- Popular
- Portfolio
- Powerful
- Practical
- Professional
- Profitable
- Promising
- Proven
- Quality
- Quick
- Quickly
- Rare
- Reduced
- Refundable
- Reliable
- Remarkable
- Revealing
- Revisited
- Revolutionary
- Reward
- Sale
- Sampler
- Scarce
- Secrets
- Security
- Selected
- Sensational
- Shrewd
- Simple
- Simplified
- Simplistic
- Sizable
- Skill
- Soar
- Special
- Special Offer
- Spotlight
- Startling
- Strange
- Strong
- Sturdy
- Successful
- Suddenly
- Superior
- Sure Fire
- Surging
- Surprise
- Survival
- Technology
- Terrific
- Tested
- The Truth About
- Timely
- Tremendous
- Ultimate
- Unconditional
- Underpriced
- Unique
- Unlimited
- Unlock
- Unparalleled
- Unsurpassed
- Unusual
- Urgent
- Useful
- Valuable
- Value
- Wanted
- Wealth
- Weird
- Willpower
- Wonderful
- Zinger
