The Secret Ingredient to Powerful Headlines: Power Words

You made it! Your website now appears on Google search results. Terrific! Now, how can you optimize your title so that people click and read your content?

Competition is stiff!

Your website is one of many that appear on a search result. You and other websites are competing for the searchers’ attention. There are many ways of getting a click—some not so great. Thanks to research and analytics, researchers set out to improve their brand visibility and they wanted to understand if there is a word formula that attracted clicks. The answer they came up with was—yes, there are words that can be used to increase a website’s CTR (Click Through Rate).

Power words are exactly that, words that have been shown to increase more traffic to blog posts and articles. As a writer, you want to make the best first impression to your readers—and that’s with titles. Crafting a magnetic title is something of a science—requiring a delicate balance between engaging and revealing just enough to pull the reader in to read more. Using power words into titles optimizes a good title, to an effective one.

The secret is to seamlessly integrate power words is to match it well with the content behind it, depending on your website niche. For instance, you’re an expert freelance writer, sell that through your title with words such as “expert,” “guaranteed,” “exclusive,” and any other that creates interest. If you’re giving out free advice, highlight that! People love free stuff, and it’s no surprise who doesn’t?

These words give your searcher a snapshot of your content, create a sense of intrigue, and draws them in to find out more. It’s about the first impression and sustaining quality content to generate more leads in the future.

To help you become a master title creator, we’ve put together a list of 170+ words you can integrate to your titles to increase your CTR and convert those scrolling searchers to clicks, visits, and email subscribers. Enjoy the list below:

170+ Power Words:

  1. Absolutely
  2. Adorable
  3. Advice
  4. Alert
  5. Amazing
  6. Announcing
  7. Approved
  8. Astonishing
  9. Attractive
  10. Authentic
  11. Bargain
  12. Beautiful
  13. Better
  14. Big
  15. Bonanza
  16. Bottom Line
  17. Breakthrough
  18. Challenge
  19. Colorful
  20. Colossal
  21. Compare
  22. Competitive
  23. Complete
  24. Compromise
  25. Confidential
  26. Crammed
  27. Daring
  28. Delighted
  29. Delivered
  30. Destiny
  31. Direct
  32. Discount
  33. Download
  34. Easily
  35. Easy
  36. Edge
  37. Emerging
  38. Endorsed
  39. Energetic
  40. Enormous
  41. Excellent
  42. Exciting
  43. Exclusive
  44. Expert
  45. Exploit
  46. Famous
  47. Fascinating
  48. Focus
  49. Fortune
  50. Free
  51. Full
  52. Fundamentals
  53. Genuine
  54. Gift
  55. Gigantic
  56. Greatest
  57. Growth
  58. Guaranteed
  59. Helpful
  60. High-Tech
  61. Highest
  62. How To
  63. Huge
  64. Hurry
  65. Imagination
  66. Immediately
  67. Important
  68. Improved
  69. Informative
  70. Innovative
  71. Insider
  72. Instructive
  73. Interesting
  74. Introducing
  75. It’s Here
  76. Just Arrived
  77. Largest
  78. Last Chance
  79. Last Minute
  80. Latest
  81. Launching
  82. Lavishly
  83. Liberal
  84. Lifetime
  85. Limited
  86. Love
  87. Lowest
  88. Luxury
  89. Magic
  90. Mainstream
  91. Mammoth
  92. Miracle
  93. Monumental
  94. New
  95. Noted
  96. Now
  97. Obsession
  98. Odd
  99. Opportunities
  100. Outstanding
  101. Perspective
  102. Pioneering
  103. Popular
  104. Portfolio
  105. Powerful
  106. Practical
  107. Professional
  108. Profitable
  109. Promising
  110. Proven
  111. Quality
  112. Quick
  113. Quickly
  114. Rare
  115. Reduced
  116. Refundable
  117. Reliable
  118. Remarkable
  119. Revealing
  120. Revisited
  121. Revolutionary
  122. Reward
  123. Sale
  124. Sampler
  125. Scarce
  126. Secrets
  127. Security
  128. Selected
  129. Sensational
  130. Shrewd
  131. Simple
  132. Simplified
  133. Simplistic
  134. Sizable
  135. Skill
  136. Soar
  137. Special
  138. Special Offer
  139. Spotlight
  140. Startling
  141. Strange
  142. Strong
  143. Sturdy
  144. Successful
  145. Suddenly
  146. Superior
  147. Sure Fire
  148. Surging
  149. Surprise
  150. Survival
  151. Technology
  152. Terrific
  153. Tested
  154. The Truth About
  155. Timely
  156. Tremendous
  157. Ultimate
  158. Unconditional
  159. Underpriced
  160. Unique
  161. Unlimited
  162. Unlock
  163. Unparalleled
  164. Unsurpassed
  165. Unusual
  166. Urgent
  167. Useful
  168. Valuable
  169. Value
  170. Wanted
  171. Wealth
  172. Weird
  173. Willpower
  174. Wonderful
  175. Zinger

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A List of Power Words To Make Powerful Headlines
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