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Marketing Roofing

10 Pro Tips To Get More Roofing Referrals

10 Pro Tips To Get More Roofing Referrals

 

When you install or replace a roofing product that lasts for more than a decade, you require an effective strategy for generating referrals. You cannot sit back and assume that the business or homeowner will recommend your services to a neighbor, friend, or relative. Instead, you need a good strategy that will help you get more referrals to keep your calendar full of booked jobs. Fortunately, this post will provide pro tips that will help you generate referrals for your roofing business.

Use High-Quality Equipment

One way to entice property owners so that they are more likely to give referrals is to invest in professional-quality equipment. High-quality equipment will make your crew more efficient and finish the job more quickly, and the less time you spend on a client’s roof- the more impressed they will be. For instance, having a roofing trailer reduces the property damage and mess that come with the traditional debris removal process.

Exceed Expectations

Word of mouth is an effective way of getting referrals for your roofing business. However, it mainly relies on royalty, implying that it’s something you have to earn overtime.

If you want to get property owners to rave about your roofing services, then make sure that you surpass their expectations on every Project.

Go an extra mile for your clients not just by attaining goals with them, but also sharing their content on your case studies, your blog and proving that you are an indispensable resource to them. Then, the case will be made on your behalf why they should tell their family or friends about the great job you do.

Offer Incentives to Get Roofing Referrals

Even though your job has to be of high-quality, every property owner enjoys a freebie. Incentives such as free roof inspections, gift cards, and the percentage of future roofing projects are excellent ways of building a lasting bond with your clients.

Inform your customers that for every referral they send your way, they are going to get something in return. And the more the references, the more gifts they receive. For instance, if they refer to five property owners, they will receive a $10 Amazon gift card per every referral. They will get $50 quickly, and your roofing business will acquire five new clients.

Start a Roofing Referrals Program

Give property owners a reason to recommend your roofing business to coworkers, friends, and relatives by providing an excellent roofing referral program. Your most loyal clients are going to be the ones that will refer to your roofing business most. Acknowledge such clients by creating a roofing referral program that rewards them for advocating for your business on your behalf.

There are various methods that you can use to structure this program, including:

  • Provide gift cards to chain or local restaurants
  • Give donations in the homeowner’s name to a charity organization
  • Offer good discounts off the future roofing service, such as window replacement or gutter cleaning.

Regardless of how you design your roofing referral strategy, make sure that your clients feel valued, and they will recommend your services to their friends or family members.

Request Clients to Post Online Reviews

Online reviews are as crucial as face-to-face referrals, particularly when you consider the statistics below:

  • More than 80% of homeowners trust online reviews just like word of mouth referrals
  • Over 90% of clients read less than ten reviews to get an overall picture of the business

As a roofer, you can create a steady flow of current online reviews by requesting your clients to leave unbiased reviews on Yelp, BBB, Angie’s List, or any popular review site in your area. If you send a complimentary email after each Project is completed, add links to your message to help customers post their positive reviews on your roofing website.

Recognize and Complement Your Referral Sources

Whether it is a gift card, handwritten note, phone call, or email, encourage your clients to refer to others by showing that you appreciate the opportunities they have given you to grow your business. Whenever they send a new homeowner your way, make sure you understand them whenever possible.

 Make it Simple for Clients to Refer to You.

Many roofing contractors miss out on referrals because their clients don’t know that they are searching for them. This makes them lose an opportunity to let customers know that they need such references.

Here are the simple things you can do to ensure that customers easily refer your business to friends or relatives;

  • Add a line to your email signature citing that you need referrals
  • Cite referrals in the transaction emails that you send to homeowners
  • Include details about referrals in your business card.

Whatever you do, ensure that property owners know that your business is open to referrals. It is your responsibility to keep your business in the minds of your customer, but don’t overdo it by requesting roofing referrals in every correspondence. This will make your roofing business appear desperate for referrals.

Spread Knowledge in Your Roofing Industry Community

In the modern digital world, information is power. If you can provide property owners with what they want, they are more likely to refer your business to their family, friends, and coworkers.

Social media is the best place to establish yourself as a roofing industry expert. You can create a secure platform for getting roofing referrals on social media by answering questions that homeowners have; this is only the beginning!

Responding to comments and questions on Facebook is an excellent way of making your roofing business referral-worthy.

Consider any community, offline, and online, where you can promote your roofing brand as an authority. Even if you concentrate on just two social network platforms, the odds are good that you will soon get roofing referrals if you maintain a strong presence in them.

Run a Referral Contest

Who doesn’t love to participate in a fun contest? Property owners will get to enjoy a friendly competition and get to win amazing prizes. And after the contest, your business will get referrals from the participants.

You need to develop an elaborate contest. For instance, you can create a sliding discount rate, where the more referrals a homeowner provides, the more your business rewards them.

 Start Asking for Roofing Referrals even before the Project is over.

There is a misconception among roofing contractors that you must wait until the Project is completed to start requesting referrals. If you and your customer are super excited about the start of a new project, then share that infection with other property owners.

Final Thoughts

Getting more roofing referrals is not rocket science, but it takes commitment on your part to get results. You must take time to listen to what your clients are saying, informing them you need referrals, and answering any queries that they might have.

Roofing referrals revolves around putting your customers to work as mini Billboards for your business.

If you are offering the best roofing service and make sure that homeowners get value, they will do what they can to market your business to others. If you implement the tips discussed above, then you are going to get new business through referrals. For more details about how to get consistent roofing referrals, schedule a free strategy session with our experts today.

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HVAC Marketing Plumbing

101 Plumbing and HVAC Business Marketing Ideas

101 Plumbing and HVAC Business Marketing Ideas

 

With a Plumbing and HVAC business, one universal goal is to make sure and sell the services of the business. This is something that is generally best accomplished via making a business be expertly positioned in front of its target audience whilst offering a solution that fixes a problem–or provides a benefit which the consumer will be unable to find elsewhere (or simply can’t refuse how helpful the marketed service would be).

With this in mind, one of the best things that the owner of a Plumbing and HVAC business can do for their business itself would be known to take a “Time-out,” so as to develop their very own business marketing plan. Having this plan can set a business owner apart from other competition and make them really stand-out. Having a marketing plan which outlines in a clear fashion how to reach the ideal type and number of customers can be extremely useful in creating and then implementing a marketing strategy. You don’t want to have a marketing strategy that ends-up failing, so it is extremely important to have a clear, concise plan to helps more than it could potentially, “Harm.”

There are countless ways that you can try and engage in promoting your Plumbing and HVAC business. Through having smart mix strategies you can expertly identify the most effective methods and focus on the best marketing tactics you should utilize for your Plumbing and HVAC business. Below you will find a list of 101 marketing suggestions and ideas to help your Plumbing and HVAC business with the selling of its services. By using these marketing suggestions and ideas you can help raise further awareness of your business and in the process promote all the aspects you want both current and potential customers to know about you and your Plumbing and HVAC business that makes you worth being a patron of. Here is the list now:

Marketing Planning

1. Update or create a marketing plan for your business.

2. Revisit or start your market research.

3. Conduct a focus group.

4. Write a unique selling proposition (USP).

5. Refine your target audience and niche.

6. Expand your product and service offerings.

Marketing Materials

7. Update your business cards.

8. Make your business card stand out from the rest.

9. Create or update your brochure.

10. Create a digital version of your brochure for your website.

11. Explore a website redesign.

12. Get creative with promotional products and give them away at the next networking event you attend.

In-Person Networking

13. Write an elevator pitch.

14. Register for a conference.

15. Introduce yourself to other local business owners.

16. Plan a local business workshop.

17. Join your local chamber of commerce.

18. Rent a booth at a trade show.

Direct Mail

19. Launch a multipiece direct mail campaign.

20. Create multiple approaches, and split test your mailings to measure impact.

21. Include a clear and enticing call to action on every direct mail piece.

22. Use tear cards, inserts, props, and attention-getting envelopes to make an impact with your mailings.

23. Send past customers free samples and other incentives to regain their business.

Advertising

24. Advertise on the radio.

25. Advertise in the Yellow Pages.

26. Advertise on a billboard.

27. Use stickers or magnets to advertise on your car.

28. Take out an ad in your local newspaper.

29. Advertise on a local cable TV station.

30. Advertise on Facebook.

31. Advertise on LinkedIn.

32. Buy ad space on a relevant website.

33. Use a sidewalk sign to promote your specials.

Social Media Marketing

34. Get started with social media for business.

35. Create a Facebook page.

36. Get a vanity URL or username for your Facebook page.

37. Create a Twitter account.

38. Reply or retweet someone else on Twitter.

39. Set up a Foursquare account for your business.

40. List your business on Google Places.

41. Start a business blog.

42. Write blog posts on a regular basis.

43. Create an Instagram account.

44. Create a Groupon.

Internet Marketing

45. Start a Google Adwords pay-per-click campaign.

46. Start a Microsoft adCenter pay-per-click campaign.

47. Comment on a blog post.

48. Record a video blog post.

49. Upload a video to YouTube.

50. Check your online directory listings and get listed in desirable directories.

51. Set up Google Analytics on your website and blog.

52. Review and measure your Google Analytics statistics.

53. Register a new domain name for a marketing campaign or a new product or service.

54. Learn more about local search marketing.

55. Track your online reputation.

56. Sign up for the Help a Reporter Out (HARO) email list.

Email Marketing

57. Create an email opt-in on your website or blog.

58. Offer a free download or free gift to make people willing to add their email address to your list.

59. Send regular emails to your list.

60. Start a free monthly email newsletter.

61. Use A/B testing to measure the effectiveness of your email campaigns.

62. Perfect your email signature.

63. Add audio, video, and social sharing functionality to your emails.

Contests, Coupons, and Incentives

64. Start a contest.

65. Create a coupon.

66. Create a “frequent buyer” rewards program.

67. Start a client appreciation program.

68. Create a customer of the month program.

69. Give away a free sample.

70. Start an affiliate program.

Relationship Building

71. Send out a customer satisfaction survey.

72. Ask for referrals.

73. Make a referral.

74. Help promote or volunteer your time for a charity event.

75. Sponsor a local sports team.

76. Cross-promote your products and services with other local businesses.

77. Join a professional organization.

78. Plan your next holiday promotion.

79. Plan holiday gifts for your best customers.

80. Send birthday cards to your clients.

81. Approach a colleague about a collaboration.

82. Donate branded prizes for local fundraisers.

83. Become a mentor.

Content Marketing

84. Plan a free teleconference or webinar.

85. Record a podcast.

86. Write a press release.

87. Submit your press release to various distribution channels.

88. Rewrite your sales copy with a storytelling spin.

89. Start writing a book.

Marketing Help

90. Hire a marketing consultant.

91. Hire a public relations professional.

92. Hire a professional copywriter.

93. Hire a search engine marketing firm.

94. Hire an intern to help with daily marketing tasks.

95. Hire a sales coach or salesperson.

Unique Marketing Ideas

96. Get a branded tattoo.

97. Create a business mascot to help promote your brand.

98. Take a controversial stance on a hot industry topic.

99. Pay for wearable advertising.

100. Get a full-body branded wrap on your company vehicle.

101. Sign up for online business training to revamp, expand and fine-tune all of your marketable skills.

Once you have a few brand new marketing ideas to try in your small business, get started on creating or fine-tuning your marketing plan.

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Marketing Roofing

Getting Your Roofing Digital Marketing In-Sync

Getting Your Roofing Digital Marketing In-Sync

 

THE PROVEN IMPACT OF SYNC

Getting Your Marketing In Sync Drives More Leads

For too long, digital marketing has focused on individual products — a website, search, social, etc. It’s become clear that today a disconnected set of products, each from a different marketing agency, is no longer the optimal business model. Today a comprehensive Roofing Digital Marketing solution, designed to work together to deliver the business goals you want to achieve, is the way to maximize ROI. For example, as you can see below, by synchronizing your Roofing Digital Marketing you can dramatically increase the number of unique visitors to your Roofing website.

The Added Savings Of Sync

The Added Benefits Of Having A Single Marketing Partner

Because many Roofing businesses work with a number of different vendors for their Roofing Digital Marketing, they need to make multiple calls every time they need to make a change.

By working toward a single goal, you can often spend less on individual programs and still increase the response you get.

A single partner helps you avoid all the frustration of “routine” updates – whether you’re updating contact info, like business hours, or updating messaging or imagery.

Roofing business spotlight:

John… in sync

When we looked at John before, he had a series of problems and frustrations. Working with BlackStorm, a single digital marketing provider, John’s Roofing Digital Marketing is now working in sync, and all of his original challenges have been addressed.

Just look at John now…

John’s solutions

A Roofing Business With Synchronized Digital Marketing

John’s business information is now regularly checked and updated on his Google My Business page and across the web. Plus, it’s consistent across his Roofing Digital Marketing.

John has taken control of his online client reviews – he’s taking steps to generate positive reviews and turning negative reviews into positives.

With an updated website as the central hub of his Roofing Digital Marketing, John is getting more visitors to his site – and more leads for his marketing budget.

John now has synchronized ads at the top of the search results, on Facebook, and on top sites across the web. He’s seeing better results with a tightly controlled budget.

By synchronizing his message and his Roofing Digital Marketing efforts, John’s search campaign (Pay-Per-Click) is delivering better results at a lower cost.

By working with a single marketing agency, with proven expertise and professional partnerships, John was able to turn a mass of disconnected marketing into a unified, effective solution.

WHERE ARE YOU OUT OF SYNC?

Here’s a quick list of the Roofing Digital Marketing you need to connect with your clients at every step of the consumer journey – from protecting your online regulation to driving traffic to your site.

Has your website been updated in the past two years? Is your site connected to all your other marketing? Is it easy to use on all devices?

Is your online business information correct? Do your listings connect to your site and social?

Are you using search and display ads to put your business where prospects are looking for you? Do your ads have the same look and messaging as your site and social?

Do you have an active Facebook Business Page? Do you routinely add new posts? Are you using targeted Facebook ads that lead to your site?

Are you asking clients for reviews? Are you sharing positive reviews online – and taking steps to turn negative reviews into positives?

Roofing Digital Marketing Made Easy

At BlackStorm, we specialize in Roofing Digital Marketing made easy. We’re a leading marketing agency of Roofing Digital Marketing solutions, and we’ve helped hundreds of local businesses across the US. We save our clients time, frustration and money, by providing all the digital marketing they need, all designed to work together, all from a single marketing agency.

Our custom marketing solutions include listings management, website development, search marketing, display advertising, social media marketing, and online reviews.

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Marketing Roofing

How to Market Your Roofing Services After A Recent Storm

How to Market Your Roofing Services After A Recent Storm

 

Has a storm recently rolled through your area of service? You know it won’t be long before roofers from everywhere are crawling all over the affected neighborhood. Have you ever wondered what you should do in situations like this?

I currently live near Nashville, Tennessee, and I witnessed several tornadoes roll through a couple of times. I drove through the neighborhoods that were affected, and I noticed many roofing companies are hard at work. As I was driving around, I wondered, if I owned a roofing company in the local area, what would I do to ensure that I received the most amount of jobs possible in this current situation. So, as I was driving through, I was brainstorming on how I could reach these individual homeowners with my message.

Here is a guide that I came up with to effectively reach those homeowners in a recently affected storm-damaged area:

Do Your Research

Find out the specific zip codes in neighborhoods, and addresses that have been affected by the recent storm. Find out which houses might have been damaged by the recent storm and if insurance could replace their roofs.

Google Display Ads

Once you have found the addresses and the ZIP codes in the neighborhoods, you can pinpoint where you want to target display ads. What I would do is create ads that target the homeowners offering storm-damaged roof services. Once they click on the ad, I would redirect them to a landing page with a video of you in the neighborhood weaning out the different roofs while explaining how you can help the homeowners. On this landing page, you want to be sure to leave a call to action instructions, either calling a phone number right away or filling out a lead form.

Physical Postcards

After the research you did earlier, you can go to the nearest Post Office and find out how many addresses are in the affected neighborhoods. You can ask the post office to ship to these addresses your postcard with a message telling the homeowners that you could be the solution to their storm-damaged roof.

Be sure to leave a strong call to action.

Yard Signs

Let’s say that the storm just blew. You need to place yard signs on all major intersections throughout the entire part of the town that has been affected. Once you have started doing a few jobs in that area, leave your yard signs right where you completed the jobs. The neighbors will drive by this sign over and over, day after day. The yard sign will serve as social proof that a customer is happy with your service, and this will tell them the message.

Door knocking

I am personally not a fan of door-knocking because it is like you are chasing the customer instead of them coming to you. However, if you have an extra workforce, this is an exception to use the door-knocking technique. You can give your door-knockers the neighborhood’s zip codes so they will knock on each door in that affected area. It would help if you offered value at the entrance to these prospects. Try providing them with some samples (ex. roofing samples, etc.). If they are genuinely interested in your services, you can take down their information in return for a visit with samples in hand as well as a professional salesman to try to close the deal right then and there.

In times like this, you can set up Google Search Ads designed and tailored for storm-damaged searches. All the homeowners are looking for solutions to their roofs. You want to be sure to target these individuals with your ads. These tips will be beneficial leads since they are actively searching for a solution to their roofing problem.

Storm Damage Organic Rankings

Lastly, you need to create a landing page tailored for storm damage Roofing Services within the specific cities you serve. Once you have this landing page with plenty of content and you are already proactively doing SEO on your website, this page should rank effortlessly. Your competitors are doing it, so you might as well do it and make sure you do it right. If you do not currently have this ready, use this time to be proactive in the next storm. All you need to do is create an SEO optimized storm damage Roofing Services Page.

Conclusion

All over the country, there are different kinds of storms that can affect home roofs. But the message of this article can also be applied to each specific type of storm. If you do the action steps listed above, I guarantee you will get more jobs than you thought possible!

If you would like to hire a professional team that specializes in Roofing Marketing to implement these strategies for you then contact us today!

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Marketing Roofing

10 Roofing Postcard Marketing Mistakes to Avoid

10 Roofing Postcard Marketing Mistakes to Avoid
Today, postcards are the cheapest form of direct mail. Most roofing businesses already understand the importance of postcard marketing as it is a great way of gaining the attention of customers. Postcards are easy to create and have a high rate of response.
Postcards can be used to increase sales leads, introduce new products and services to customers, engage with your existing customers, promote special offers or coupons, drive traffic to your website, and test several messages and offers.
The chances of roofing postcards being read are very high. This is because unlike mail-in envelopes that need to be opened in order to be read, they are opened already and are ready to be read. Plus the message will reach the recipient quickly and easily.
All these factors show why roofing businesses consider the use of postcards as it is an efficient marketing tool. However, it is crucial to avoid some mistakes that roofing business owners make while implementing the postcard marketing campaign. If you want a run a successful postcard marketing campaign, you need to avoid these ten common mistakes.

1. Not Targeting the Best Prospects

It is important to have the best mailing list of prospects in order to have a successful postcard marketing campaign. This will allow for a better response rate by customers. Having in-house lists is the best, especially if those listed are known to respond to offers that they have an interest in.
If you do not own an in-house list you can opt to create one or rent one, but be sure to visit a list broker for this. You can rent subscriber lists of specialized publications and newsletters read by prospects in your targeted market for a fee.

2. Lack of Repetition

Consistent, persistent, and repetitive mailings have been found to be more effective than single mailing. You need to be repetitive for your postcard marketing campaign to be successful. Studies show that the average person needs to see or hear something about four times for it to register in their minds.
When existing and potential customers see your company name appearing multiple times, it will be great to build your brand reputation. This will be good for business because customers will be more familiar with your brand.

3. Sending Postcards that don’t have a pleasing appearance

Postcards need to be professionally made, they need to stand out and generate a lot of responses. This includes bold colors and photos that of great quality to attract readers’ attention.
The postcards for your business need to be pleasant and they should also need to have an approachable and friendly message. This makes sure that readers are engaged and it gives them an emotional feel while reading. You should strive to have short personalized messages on your postcards since they generate more feedback.

4. Mailing Mishaps

It is important to pay great attention to the arrival dates of your postcards in order to have a successful postcard campaign. Mondays, Fridays and Holidays are days that have been found to be less effective. Tuesdays and Wednesdays, however, are days that you can get the best results due to the less volume of mail. It is necessary to confirm with your mailing service in order to know which days are best for mailing especially when mailing out of the state.

5. Spending a lot of money on printing

It is not necessarily crucial for a roofing business to spend too much on printing postcards. You can easily print an appealing postcard on a laser or inkjet printer which is very affordable including the cost of ink. For larger postcards, professional printers charge less per increase in the number of postcards.
The U.S Postal Service requires 23 cent 1st class postcards to be 3 and a half inches in height and 5 inches in width. They should not exceed 4 and a quarter inches in height and 6 inches in width.

6. Using postcards to close sales

Postcards should not be used as a sales pitch. Postcards have a limited space hence you can not provide all the information that is needed to close a sale. They should; however, be used to grab the attention of the reader and help drive more traffic to your website. They can also lead customers to use coupons or to come to a grand opening.

7. Not Enough Attention to Headlines, Image or Message

A headline that grabs the attention of the reader is brief and is captivating will eventually lead to better feedback as many customers will respond to the postcard as compared to one with a bad headline. A great headline should be combined with an appealing image in order to guide the reader to the message side of the postcard.
The image and the color of the postcard need to work in unison in order to achieve the goal of attracting readers’ attention.
The image needs to be eye-catching and brightly colored while the message should clearly explain what you are trying to promote in a few words in order for your efforts to be successful.

8. Not keeping the message simple

When it comes to the postcard message, you need to keep it as short as possible. In that short glance or in the few seconds that people give to your postcard, they need to obtain everything you are trying to explain. Therefore, you need to use brief complete sentences, the language needs to be understandable and display your message in bullet point form to grasp the attention of the reader.
If you are promoting a product or a service, it need not be more than one. You need to display only what is important and direct the reader on what to do next after reading your postcard. More information can be found on your website’s landing page, through a follow-up call or in an email.
You need to avoid the use of slang or hard vocabulary words. You should also avoid displaying the whole list of what you offer. Just keep it cool and simple for a successful postcard campaign.

9. Failure to Provide Your Contact Information

It seems natural to provide your contact information on your postcard so that your potential customers can be able to reach you but often this is overlooked. The contact information can include your telephone number, physical address, email address, or website address. Contact information serves as the call to action on your postcard. If the people who have read your postcard, like what you are offering, they would want to take a step further and contact you. It is important to have all the necessary communication channels for people to reach you and engage in your business. Ensure to add your roofing company name in the contact information section.

10. Failing to Proofread

Errors can really reflect badly on your business, they can tarnish your brand reputation. Errors such as punctuations, spelling mistakes, and typographical errors can ruin the message you are trying to display to your targeted market. It is important to proofread your work over and over again before sending it to be printed. A good technique of discovering errors is by reading the message aloud or having someone else review your work. This may help because they will catch errors that you may have overlooked.
Many businesses use postcards because they are a great marketing tool. They can be very effective for roofing businesses because of their cost-effectiveness whereby you can reach your targeted prospects by spending little to few dollars.
Postcards also can be made to be extremely personal whereby business owners can get really personalize the messages to get close to prospects and communicate with them in a friendly manner. They have a higher percentage of being read than direct mail letters. They do not need to be opened in order for them to be read. They also don’t suffer under spam filters as emails do. Postcards have a 94% chance of being read while direct mails have about a 14% chance of being read.
Postcards are really versatile because of the many options regarding size and layout. You can design a card to suit any purpose or business including announcements, special offers, events, and mini newsletters. They are also very easy to track. They make use of a special code on the card or a message requesting recipients to return the card. This makes tracking the efforts of your postcard campaign easier. Leads and sales can easily be identified to determine the return on investment of every mailing done.
Postcards also offer instant results. Due to the captivating headline, eye-catching image, and shortness of the message on postcards, they are easily read and your business can be contacted by potential customers in a very short time.

Summary

A well planned and executed postcard campaign can be very successful. By avoiding the postcard marketing mistakes mentioned above you will be able to have an increase in roofing leads and sales. You will surely enjoy the benefits of the powerful postcard marketing tool in your roofing business.

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Marketing

4 Reasons to Keep Calm and Press On

4 Reasons to Keep Calm and Press On

Currently, nearly everything on the internet is about COVID-19. However, in this article, we will take a practical approach to this issue that has brought tension to many clients.
Look how fast various media outlets have spread fear across the USA and the world at large. Nearly everyone has felt some degree of anxiety or even panic as a result. While there is some reason to be concerned, eventually, this will go away just as all pandemics do, and life will go on.
The sad truth is that your clients may not always show rational behavior during times of stress, and may make fear-based, irrational decisions. In times of uncertainty, this is certainly reasonable.
We, however, want to help you not just keep your business open, but thriving, while also ensuring your clients remain happy. As such, the theme of this article, ‘Keep Calm and Press On,’ will focus on how to keep your clients and protect them from making irrational, fear-based decisions. Here are a few reasons why you should keep your calm and persevere.

Reason 1) This COVID-19 Epidemic Will End

We can almost guarantee that there will be non-medical damages as a result of COVID-19. But it will end, and it is not a matter of if, but when. It is best to stay optimistic about that reality.
The good news here that COVID-19 appears to be a moderately slow-mutator that makes it more vulnerable to death by treatment or lack of a host. Moreover, the quarantine mandates across the globe should effectively stop the rapid spread of the virus until researchers identify a vaccine to prevent it. The Spanish Flu was a rapid-mutator, which helped it spread rapidly, and it affected 500 million individuals globally, killing between 50 and 100 million individuals.
Where will both you and your clients be once it is all over? Life will undoubtedly go on after the coronavirus, and businesses will open again. But what will the “new normal” be, only time will tell.

Reason 2) Online businesses and marketing will be the next big thing!

Online business trends are rapidly rising, from healthcare visits to restaurant orders and even school. While many businesses already have an online presence, it is reasonable to believe that this trend will continue. The viral cases have not yet peaked, and many are being asked to work from home. The structure of the workplace may change, and staying at or working from home may be the preferred way of life for many.
Amazon, for example, has perfected its 1-day shipping option, and they will likely progress to a ‘1-hour’ shipping time when they deploy drone delivery options. As a result, online shopping will increase even more than it already has, and the brick and mortar physical stores will close.
For businesses that had formerly had a physical location, but found it necessary to close down, this should serve as an indicator to promote your online presence. Establishing your brand online for the future of your business should be your priority.

Reason 3) ACT NOW! Now is the time to gain a competitive edge.

In the last few weeks, ISPs have found it challenging to handle internet consumption demand. “Social distancing” has significantly increased the demand for digital content in the workplace, business, and schools. With parents and children now at home trying to remain preoccupied, digital streaming companies, such as Netflix, are also struggling to satisfy the demand for their services, with more individuals subscribing than ever before.
Many people are either working from home or are quarantined at home. People are spending much of their time on the internet and social media platforms, which makes it an excellent time to improve your social media strategy. It is a great time to make your company visible to clients for the time that they do need your services.
Businesses should focus on improving their SEO practices. Your competition will exploit even your momentary absence. Once everything is back to normal, the top-ranking websites will get their traffic back and continue ranking competitively.
It is possible, however, that the number of competitors could decrease during this COVID pandemic. Many businesses may be hesitant to put money towards marketing as a way to conserve costs. There is no better time than the present to establish your brand and get ahead of the competition, while others are being cautious.

Reason 4) We Always Bounce Back!

As we have seen throughout our history, pandemics come and go; and the world will go on. The world has previously faced and overcome deadlier pandemics, albeit lacking global communication and having significantly fewer medical advancements.
Unfortunately, the world has faced and learned from many of these tragedies and pandemics. The good news is that when they have run their course, the economic upswing is often drastic and prosperous.
In life and business, there are always ups and downs, joys and sorrows, and highs and lows. Business-minded people will make the most of these times and will be bold when others are timid.
Will you be among those who gain a competitive edge?

Summary

These upcoming months are a great opportunity to not only expand your online presence but gain the confidence of your clients. If you don’t take advantage of this opportunity, your competitors will. Remain calm and take a proactive approach. This, too, shall pass!

Categories
Marketing

How to Upload a File to Google Drive Through Google Sheets

How to Upload a File to Google Drive Through Google Sheets

I recently switched from our agency using Trello as our project management system to actually using Google Sheets instead and the transition as been amazing except one thing… We weren’t able to easily upload files directly to a task as we could with Trello. So I knew you could do a lot through app scripts in Google Sheets so I looked for a couple of solutions and yes the theory was proven in 2014 but the code was out of date and not working, so I had my developer updated the code and now it works flawlessly. Here are instructions if you want to have the capabilities of uploading a file directly to a google sheet and only display the Google Drive URL in the cell.

Here is a Google Sheet SAMPLE, just make a copy and edit.

Instructions

  • Go to > Tools > Script editor
    • Provide a name for the Script (we used Upload_Files)
    • Copy and paste the below code in the “Code.gs” file
      • NOTE: Be sure to insert your Google Drive folder id

Folder_Id = 'YOUR FOLDER ID HERE'


function onOpen(e){
  var ss = SpreadsheetApp.getActiveSpreadsheet()
  var menuEntries = [];
  menuEntries.push({name: "File", functionName: "doGet"});
  ss.addMenu("Attach", menuEntries);
}


function upload(obj) {
  var file = DriveApp.getFolderById(Folder_Id).createFile(obj.upload);
  var activeSheet = SpreadsheetApp.getActiveSheet();
  var File_name = file.getName()
  var value = 'hyperlink("' + file.getUrl() + '";"' + File_name + '")'
  
  var activeSheet = SpreadsheetApp.getActiveSheet();
  var selection = activeSheet.getSelection();
  var cell = selection.getCurrentCell()
  cell.setFormula(value)
  
  return {
    fileId: file.getId(),
    mimeType: file.getMimeType(),
    fileName: file.getName(),
  };
}

function doGet(e) {
  var activeSheet = SpreadsheetApp.getActiveSheet();
  var selection = activeSheet.getSelection();
  var cell = selection.getCurrentCell();
  var html = HtmlService.createHtmlOutputFromFile('upload');
  SpreadsheetApp.getUi().showModalDialog(html, 'Upload File');
}

 

    • Still in the Script Editor click on File > New > HTML script
      • Insert the following code in that file between the two body tags
        • 
<!DOCTYPE html>
<html>
  <head>
    <base target="_top">
    <link rel="stylesheet" href="https://ssl.gstatic.com/docs/script/css/add-ons1.css">
  </head>
  <body>
  <form> <!-- Modified -->
    <div id="progress" ></div>
    <input type="file" name="upload" id="file">
    <input type="button" value="Submit" class="action" onclick="form_data(this.parentNode)" >
    <input type="button" value="Close" onclick="google.script.host.close()" />
  </form>
  <script>
    function form_data(obj){ // Modified
    alert(obj.nodeName)
      google.script.run.withSuccessHandler(closeIt).upload(obj);
    };
    function closeIt(e){ // Modified
      console.log(e);
      google.script.host.close();
    };
  </script>
</body>
</html>
  • Go back to your google sheet and refresh that page, then you should now see an “attach” button in the menuSelect a cell and hit attach and upload a file and watch the cell populate with a google drive attachment URL
Categories
Marketing

20 Awesome Tech Gifts for Small Business Owner

20 Awesome Tech Gifts for Small Business Owner

The holiday season is coming and if you have a close friend who owns a small business, this list will help you out tremendously to not stress out during Christmas. Here is a list of 20 Awesome Tech Gifts for a Small Business Owner!

Peak Design Tech Pouch

Peak Design Tech Pouch
Made from recycled materials and is weatherproof. Is there anything else you would want from a tech pouch? It is a great pouch to have for every business owner. It will handle all the smaller gadgets, chargers and devices with ease!

Logitech MX Vertical Advanced Ergonomic Wireless Mouse

Logitech MX Vertical
This mouse will surprise any person with its clever and ergonomic design. Compatible with both, OS and Windows, it is a great gift.

Jabra Elite 65t True Wireless Earbuds

Jabra Elite 65t True Wireless Earbuds
Wired earbuds are a thing of a past. These truly wireless earbuds are one of the best in its category. Design, sound, and quality – everything is in there.

1MORE Piston Fit Wired Earbuds​​

1MORE Piston Fit Wired Earbuds​​
Unless you would still prefer to gift wired earbuds and are on a tight budget. If so, these earbuds by 1MORE are one of the best options for such a scenario.

Apple AirPods with Wireless Charging Case

Apple AirPods with Wireless Charging Case
If the person already owns their favorite earbuds, which are AirPods, this device is a great gift. Wireless charging is never disappointing.

Soundcore Wakey Wireless Speaker with Alarm Clock

Soundcore Wakey Wireless Speaker
Speaker, alarm clock and wireless charger. All in one. Is anything more needs to be said about this great device?

MSI GS65 Stealth Gaming Laptop

MSI GS65 Stealth Gaming Laptop
If a person that you want to give a gift is not only a small business owner but also is a gamer, this MSI laptop will fulfill all the expectations.

Razer BlackWidow Elite

Razer BlackWidow Elite
If the person is a gamer, but already has a capable personal computer, then this keyboard is the best option to consider.

Satechi Aluminum Multi-Port USB-C Adapter

Satechi Aluminum Multi-Port USB-C Adapter
Ethernet, USB-c connection, HDMI output, and three USB 3.0 outputs. All in one device.

Lifeproof LIFEACTÍV Power Pack 20 Portable Battery Pack

Lifeproof LIFEACTÍV Power Pack 20
This is one of the best power banks on the market right now. 10,000 mAh storage, waterproofness, and overall durability are just too good of a package to pass out on.

Soundcore Motion+ Bluetooth Speaker

Soundcore Motion+ Bluetooth Speaker
Waterproof speaker with great sound quality. Definitely, a must-have for a business owner who also loves music.

Dyson Pure Hot + Cool Air Purifier

Dyson Pure Hot + Cool Air Purifier
This air purifier not only gets rid of all the pollutants and allergens from one’s house but also looks stylish. Really stylish.

Dango M1 Maverick Bifold Wallet

Dango M1 Maverick Bifold Wallet
Everyone is tired of carrying thick, heavy wallets, especially business owners. This wallet is not only aesthetically pleasing and is compact, but also is made from durable materials – genuine leather and aluminum.

Victorinox Connex Global Hardside Carry-On Suitcase

Victorinox Connex Global Hardside Carry-On Suitcase
Business owners travel a lot, and this suitcase is one of the best to travel with. An installed USB port with a pocket for a power bank is all the features business owners would want, but this suitcase gives even more.

GoPro HERO7 Black Action Camera

GoPro HERO7 Black Action Camera
If a person not only owns a small business but also enjoys cinematography, this is the best gift you could think of. Budget-friendly and unbeatable quality.

Samsung Galaxy Smartwatch

Samsung Galaxy Smartwatch
Small business owners love to modernize every detail of their life. This smartwatch by Samsung is one of the best devices on the market to change the old-school tick-tocking watch by something modern.

Apple iPad (2019)

Apple iPad (2019)
The new iteration of one of the best tablet series ever got even better! iPad 2019 has a bigger screen than its predecessors and is compatible with smart keyboard cover, which can turn this device from a simple tablet to a capable laptop replacement.

Logitech Circle 2 Home Service Security Camera

Logi Circle 2 Home Service Security Camera
After spending long hours in the office, every business owner is feeling unease about the situation back home. This home security camera will relief them and allow them to focus on their business.

Fitbit Inspire HR Fitness Tracker

Fitbit Inspire HR Fitness Tracker
A healthy body is a healthy mind, a healthy mind is a successful business. This gadget will allow the business owner to reach the peak of their fitness, in turn improving their business.

Neato D7 Connected Robot Vacuum

Neato D7 Connected Robot Vacuum
Small business owners do not have enough time to clean their houses. Because of that, a robot vacuum cleaner is just a perfect gift for such a person!

Categories
Marketing

Over 350 Of The Greatest Ad Headlines Ever Written

Over 350 Of The Greatest Ad Headlines Ever Written

Here is a list of over 250 of the best ad headlines ever written. Use these and adapt them for use in your own marketing campaign.

 

  1. “…The Amazing Thing, Of Course, Is The Speed At Which This Program Works. It Is Rather Remarkable To Throw Off As Much As 4 Kilograms Of Fluid And Fat In The Very First Weekend…”
  2. “I Had Been Overweight For 10 Years, So… My Friends Could Hardly Believe Their Eyes When They Saw Me Lose 56 Pounds In Only 6 Weeks!”
  3. “I Lost My Bulges…And Saved Money Too”
  4. “Insider Information” – On Who’s Really Making Money – Plus Exactly How Those Businesses Operate
  5. “Last Friday…Was I Scared – My Boss Almost Fired Me!”
  6. “No Time For TAFE – Took College At Home Service”, Says Well-Known Author
  7. “Send Me To Any City In Australia. Take Away My Wallet. Give Me $100.00 For Living Expenses And In 72 Hours I’ll Buy You An Excellent Piece Of Real Estate Using None Of My Own Money.”
  8. “Some Straight Talk About Vitamins And Your Sex Life”
  9. “You Kill That Story – Or I’ll Run You Out Of The State!”
  10. $80,000 In Prizes! Help Us Find The Name For These New Kitchens
  11. 10 Easy Ways To Meet People, Have Fun And Lose Some Weight At The Same Time
  12. 12 Special Tax Strategies That Are Making Doctors Rich
  13. 161 New Ways To A Man’s Heart – In This Fascinating Book For Cooks
  14. 17 Stocks You Should Dump Right Away The Lowdown On Self-Publishing
  15. 38 Fun, Easy Ways To Earn $500 Next Weekend
  16. 47 Reasons Why It Would Have Paid You To Answer Your Ad A Few Months Ago
  17. 7 Steps To Freedom
  18. 7 Ways Long Distance Can Keep Your Head Above Water
  19. 7 Ways To Collect Your Unpaid Bills
  20. 9 Good Reasons To Choose Country Curtains Quality Sun Blinds And Beat The Scorching Heat This Summer
  21. A Breakthrough Idea For Those Who Want To Act In The Movies
  22. A Little Mistake Cost A Farmer $3,000 A Year
  23. A Startling Fact About Money
  24. A Wonderful Two Years’ Trip At Full Pay – But Only Man With Imagination Can Take It
  25. Adelaide Man Discovers The Secret Of How To Escape The Australian Rat Race
  26. Advice To Wives Whose Husbands Don’t Save Money – By A Wife
  27. Alive With Pleasure
  28. Amazing New Titanic Commemorative Is Mint-Perfect And Even Bigger Than A Fifty Cent Piece!
  29. An Amazing Business You Can Carry In Your Pocket
  30. An Educated Failure
  31. An Open Letter To Every Overweight Person In Melbourne
  32. ..The New Edition Of The Encyclopedia That Makes It Fun To Learn Things
  33. Are They Being Promoted Right Over Your Head?
  34. Are We A Nation Of Low-Brows?
  35. Are You An Overeducated Underachiever?
  36. Are You Closing Your Eyes To The Profit Potential In 800 Services?
  37. Are You Ever Tongue-Tied At A Party?
  38. Are You Ready To Use Self-Hypnotism To Make Life Give You What You Want?
  39. Are You Tired Of The Treatment You’re Getting?
  40. At 6 For 99 Cents, You Can Indulge Your Fantasies This Month
  41. At Last, Someone Has Unlocked The Secret Of Getting People To Fall In Love With You!
  42. At Marina Mirage’s New Mexican Restaurant Your First Meal Is Free
  43. Attention: Home Service Owner, Don’t Buy Any Curtains Until You Read This
  44. Banking Secrets That Banks Don’t Want Published
  45. Brighten Your Dark Rooms In Less Than 1 Hour
  46. Brisbane Man Reveals A Shortcut To Authorship
  47. But What If You Could See Her Naked?
  48. Buy No Desk…Until You’ve Seen This Sensation Of The Business Show New “Energy Pill” Tested By The R.A.A.F. With Amazing Results
  49. By This Time Next Month, You Could Have A Global Data Communications Network
  50. Call Back These Great Moments At The Opera
  51. Can You Pass This Memory Test?
  52. Can Your Child Read These Words?
  53. Check The Kind Of Body You Want
  54. Confessions Of A Disbarred Lawyer
  55. Corporation Uses Magazine Articles As Marketing Key
  56. Dare To Be Rich!
  57. Desperate Woman Loses 277 Pounds With Amazing New Diet Secret!
  58. Did You Ever See A “Telegram” From Your Heart?
  59. Do You Do Any Of These Ten Embarrassing Things?
  60. Do You Have These Symptoms Of Nervous Exhaustion?
  61. Do You Make These Mistakes In English?
  62. Do You Make These Mistakes In Job Interviews?
  63. Do You Sincerely Want To Be Rich?
  64. Do Your Employees Work As Slowly As They Read?
  65. Doctor Discovers The Cellulite Dissolver
  66. Doctors Prove 2 Out Of 3 Women Can Have More Beautiful Skin In 14 Days
  67. Does Uncle Sam Owe You Money You Don’t Even Know About
  68. Does Your Child Ever Embarrass You?
  69. Don’t Envy The Plumber – Be One
  70. Don’t Let Athlete’s Foot “Lay You Up”
  71. Don’t Try This With Any Other Copier
  72. Everywhere Women Are Raving About This Amazing New Shampoo!
  73. Famed Physicist Proves That Sitting In A Pyramid Causes Unexplainable Good Things To Happen
  74. Fatten Your Bank Account
  75. Financial Columnist Makes Unique Discovery
  76. For The Woman Who Is Older Than She Looks
  77. Former Barber Earns $8,000 In 4 Months As A Real Estate Specialist
  78. Fountain Of Youth Discovered By Little Known Civilization Over 2700 Years Ago
  79. Free 1 Month Gym Membership Worth $79 With Every Pair Of Reebok Cross- Trainer Shoes. This Weekend Only.
  80. Free Book – Tells You 12 Secrets Of Better Lawn Care
  81. Free Kit Tells How To Take Better Photographs
  82. Free Report – “How To Increase Your Profits In A Recession.” Are You Too Busy Earning A Living To Make Any Money?
  83. Full Time Minister Finds Part Time Goldmine!
  84. Generous Creative Businessman Wants To Find A Hot Sexy Woman With A Good Sense Of Humor
  85. Get Out Of Debt In 90 Minutes Without Borrowing!
  86. Gold Coast Lawyer Discovers How To Make Money At Home Service With The Help Of The Federal Government
  87. Good News For Franchise Owners: Here’s How To Get Hundreds Of Qualified Leads At Half The Cost
  88. Great New Discovery Kills Kitchen Odors Quick! – Makes Indoor Air “Country- Fresh”
  89. Greatest Gold Mine Of Easy “Things-To-Make” Ever Crammed Into One Big Book
  90. Greed And Gouging In The Stock Market
  91. Guaranteed To Go Thru Ice, Mud Or Snow – Or We Pay The Tow!
  92. Hands That Look Lovelier In 24 Hours – Or Your Money Back
  93. Have A House You’ll Be Proud Of…With ColourMakers Range Of 362 Tiles And New Easy-To-Apply House Paint
  94. Have You A “Worry” Stock?
  95. Have You Ever Bowled A Strike And Said, “I’ve Got It!”?
  96. Have You Ever Said, “I Just Can’t Seem To Concentrate?”
  97. Have You Ever Seen A Grown Man Cry?
  98. Have You Ever Taken A Practice Golf Swing At A Dandelion?
  99. He Became Twice The Man At Half The Weight The Secret Of Being Wealthy
  100. He Was 240 Pounds Of Sweet Tooth
  101. Here Are 87 Surprise Ways To Get Money From Parliament House
  102. Here Is A Way To Become Tight, Lean, Attractive And Remarkably Healthy In Just 45 Minutes Three Times A Week.
  103. Here’s A Quick Way To Break Up A Cold
  104. Here’s A Way To Make Money That Has Never Yet Failed
  105. Here’s How To Find Out If Your Bank Is About To Go Bankrupt!
  106. How A “Fool Stunt” Made Me A Star Salesman
  107. How A New Discovery Made A Plain Girl Beautiful
  108. How A New Kind Of Clay Improved My Complexion In 30 Minutes
  109. How Bad A Beating Are You Willing To Take To Own A New Car?
  110. How Come Some People Can Walk Up To A Blackjack Table And Always Walk Away A Winner
  111. How Do You Grow $1,000 Worth Of Food In A Garden This Small?
  112. How I Made A Fortune With A “Fool Idea”
  113. How I Made A Fortune With A “Fool Idea”
  114. How Long Will You Live? Ignorance About Taking Care Of Yourself Can Be The Mistake That Kills You In Your 50’s Or 60’s … “The Dangerous Years!”
  115. How Much Are You Losing To Deadbeats Right Now?
  116. How Much Is “Worker Tension” Costing Your Company?
  117. How Often Do You Hear Yourself Saying, “No, I Haven’t Read It; I’ve Been Meaning To!”
  118. How The Experts Buy And Sell Gold And Silver
  119. How The Way You Undress Reveals Your Personality
  120. How To Avoid Having Your Car Stolen This Summer On The Gold Coast
  121. How To Beat Tension Without Pills?
  122. How To Beat The Banks At Their Own Game
  123. How To Become Debt-Free And Stay That Way – Forever
  124. How To Burn Off Body Fat, Hour By Hour!
  125. How To Collect From Social Security At Any Age!
  126. How To Develop A Silver Tongue, A Golden Toucha Nd A Mind Like A Steel Trap
  127. How To Discover The Fortune Lying Hidden In Your Daily Paper
  128. How To Discover The Fortune That Lies Hidden In Your Head
  129. How To Discover The Priceless Secret Of Good Health And Slash Your Medical Bills In Half!
  130. How To Discover What You Are Really Good At Again She Orders…”A Chicken Said, Please”
  131. How To Do Wonders With A Little Land!
  132. How To Double Your Income In Just 60 Days
  133. How To Find Someone To Love
  134. How To Flatten Your Tush
  135. How To Form Your Corporation Without A Lawyer For Under $50.00
  136. How To Get $373,500 Out Of A $30,000 House
  137. How To Get 12 Hours Out Of An 80-Hour Day
  138. How To Get A Free Supply Of An Amazing New Diet Pill That Works Like Crazy!
  139. How To Get A Grip On Audience Attention
  140. How To Get Free Advertising And Free Publicity
  141. How To Get Rich In Reading Classified Ads
  142. How To Get What The Australian Government Owes You!
  143. How To Give Your Children Extra Iron – These 3 Delicious Ways
  144. How To Have A Cool Quiet Bedroom. Even On Hot Summer Nights.
  145. How To Improve Your Memory
  146. How To Make A Fortune Today Starting From Scratch!
  147. How To Make A Killing In Closeouts
  148. How To Make Money With Display Ads
  149. How To Make Money Writing Short Paragraphs
  150. How To Obtain Guaranteed Credit Anywhere In Australia
  151. How To Overcome The Body Chemical That Keeps You Fat!
  152. How To Own A $139,000 Investment Home Service From Only $35 Per Week And No Deposit
  153. How To Pay Less For Advertising While You Get More Orders
  154. How To Pay Zero Taxes!
  155. How To Plan Your House To Suit Yourself
  156. How To Push Your Resume To The Top Of The Stack
  157. How To Raise And Train Your Puppy
  158. How To Raise Venture Capital Without Losing Equity
  159. How To Raise Your Child’s IQ Before It Is Even Born.
  160. How To Rob Race Tracks Legally
  161. How To Start From “Scratch” And Become A P.O. Box Millionaire
  162. How To Take Out Stains…Use (Product X) And Follow These Easy Directions
  163. How To Turn $5000 Into $5,436 In Just 12 Months
  164. How To Turn Stumbling Blocks Into Stepping Stones
  165. How To Wake Up The Financial Genius Inside You
  166. How To Win Friends And Influence People
  167. How To Write A Business Letter
  168. How To Write A Good Advertisement
  169. How To Write A Hit Song And Sell It
  170. How To Write Copy That Will Make You Rich
  171. How You Can Eat More And Weight Less
  172. How You Can Legally Profit From “Insider” Information On The Stock Market
  173. How You Can Make Money With The Arabs
  174. How Your Horoscope Can Bring You Wealth, Love, Success And Happiness
  175. I’d Like To Give This To May Fellow Men – While I Am Still Able To Help
  176. If You Can Lick A Stamp – You Can Lick Your Weight Problem
  177. If You Can Read And Write Simple English, I’ll Show You How To Make Real Money Selling Words
  178. If You Read Music You’ll Love Our Magazine
  179. If You Read Nothing Else – Read This
  180. If You Were Given $200,000 To Spend – Isn’t This The Kind Of (Type Of Product, But Not Brand Name) You Would Build
  181. If Your Bathroom Isn’t Ready In 8 Days I’ll Give You $100 Cash For Every Day We Go Over Time
  182. If Your Home Service Doesn’t Have An Alarm He’ll Break In In Just 10 Seconds. With A Wormald Back-To-Base Alarm He Won’t Even Try!
  183. Imagine Being Such A Great Lover Women Can See It In Your Eyes!
  184. Imagine Me…Holding An Audience Spellbound For 30 Minutes!
  185. Imagine Working Until 4:00am – And Loving Every Minute Of It!
  186. Important News For People Who Swore They Would Never Try Another Reducing Product
  187. Inventors, Strike Paydirt!
  188. Is The Life Of A Child Worth $1 To You?
  189. Is Your Home Service Picture-Poor?
  190. It’s A Shame For You Not To Make Good Money – When These Men Do It So Easily
  191. It’s Crazy That A High School Dropout Would Make This Much Money
  192. It’s Easy To Cash In On Your Amazing Astrological Abilities
  193. It’s Easy To Cash In On Your Amazing Astrological Abilities
  194. Lawyers Reveal Legal Loopholes That Make Money
  195. Let Me Tell You How I Reduced For Keeps
  196. Life In The Fast Lane
  197. Little Leaks That Keep Men Poor
  198. Local Business Swears Under Oath He Did Not Steal Any Of The Car Radios He Is Selling So Cheap
  199. Look Great With Our Free Stylecut
  200. Lost For Words? Push The Buttons And Voila!
  201. Make Anyone Do Anything You Mentally Command – With Your Mind Alone!
  202. Make Extra Cash Writing Advertising Book Match Covers
  203. Man Who Limped With Foot Pain – Now Runs 2 Miles Every Day!
  204. Mobile Money Maker
  205. Money-Saving Bargains From Australia’s Oldest Diamond Discount House
  206. Moneymaking Sledgehammer
  207. Movie Actor Reveals Amazing New Weight-Loss Breakthrough
  208. My Feet Were Killing Me…Until I Discovered The Miracle In Germany
  209. My Name Is Michael Trent…And I’d Like To Make A Confession!
  210. Need More Money?
  211. New Cake-Improver Gets You Compliments Galore!
  212. New Diet Burns Off More Fat Than If You Ran 98 Kilometers A Week!
  213. New Halley’s Comet “Silver Eagle” Is Totally Unique And Made Of Pure Silver!
  214. New Help For Not So Perfect Hair
  215. New Pill For Diet Failures Lets You Burn Off Body Fat 24 Hours A Day!
  216. New Pill Gives Almost Complete Relief From Arthritis Pain!
  217. New Rubber Stamp Business Pays Beginners Up To $20.70 An Hour!
  218. New Shampoo Leaves Your Hair Smoother – Easier To Manage
  219. New! Your Child Is The Star Of This Brand New Sesame Street Storybook!
  220. No More Back-Breaking Garden Chores For Me – Yet Ours Is Now The Show Place Of The Neighborhood!
  221. No Office – No Phones – No Hassles – Just Cold Hard Cash In The Mail!
  222. Now Any Auto Repair Job Can Be “Duck Soup: For You
  223. Now Let This Strange And Powerful Gift From Outer Space Bring You Incredible Good Luck – Absolutely Guaranteed!
  224. Now! Own Queensland Land This Easy Way…$10 Down And $10 A Month
  225. Often A Bridesmaid, Never A Bride
  226. One Place-Setting Free For Every Three You Buy!
  227. One Transaction Can Make You Independent For The Rest Of Your Life
  228. Own A Business Of Your Choice Without Investing 1 Cent
  229. Phone Wizard
  230. Pierced By 421 Nails…Retains Full Air Pressure
  231. Pregnant? The Sooner You Know, The Better.
  232. Profits That Lie Hidden In Your Farm
  233. Reduce Office Turnover By 100%
  234. Reduce While You Sleep
  235. Released At Last – 143 Perfectly Legal Ways To Get A Cheque Out Of Uncle Sam!
  236. Remember When You Could Have Picked Up A Good Piece Of Real Estate For A Song – And Didn’t?
  237. Right And Wrong Farming Methods – And Little Pointers That Will Increase Your Profits
  238. Save 20 Cents On 2 Cans Of Blueberry Sauce – Limited Offer
  239. Science Has Finally Counterfeited A Perfect Diamond!
  240. Scientists Discover Mystery Chemical That Seems To Drive Women Wild!
  241. Sell Your Product On National Television For A Percentage Of Profit
  242. Six Types Of Investors – Which Group Are You In?
  243. Smart Car Owners: Save Up To 87% Off Retail Prices On Your Spare Parts
  244. Some Straight Talk About Earning Extra Income
  245. Some Straight Talk About Vitamins And Your Sex Life
  246. Speak Spanish Like A Diplomat
  247. Stop Dreaming And Start Making Money Free Giant Cookie
    How To Get Out Of The Rat Race And Into The Chips
  248. Sunshine Coast Man Swears Under Oath That His New “Energy Pill” Does Not Contain Cocaine Or Any Other Illegal Stimulant – “It’s A Food, Not A Drug,” Says Joe Bloggs
  249. Suppose This Happened On Your Wedding Day!
  250. Sydney Lawyer Reveals The Insiders Way To Get Even
  251. Take Any 3 Of These Kitchen Appliances – For Only $8.95 (Values Up To $15.95)
  252. Take This 1-Minute Test – Of An Amazing New Kind Of Shaving Cream
  253. Test Your Ability To Ever Grow Up
  254. Tested Advertising Methods
  255. The “10 Quickest Ways” To Get More Customers
  256. The $112,000 Housewife
  257. The 5 Most Costly Mistakes In Business – How Many Are You Making Right Now?
  258. The Amazing “Face-Life-In-A-Jar” Used By Hollywood Stars Who Don’t Want Plastic Surgery
  259. The Amazing “Magic Mud” Used By A Top Tv Doctor Who Doesn’t Believe In Plastic Surgery!
  260. The Amazing $10.00 Fake Diamond That Will Fool 9 Out Of 10 Jewellers
  261. The Amazing Blackjack Secret Of A Las Vegas Mystery Man!
  262. The Amazing Diet Secret Of A Desperate Housewife
  263. The Amazing Diet Secret Of A Frustrated Toowoomba Housewife
  264. The Amazing Grafton “Wrinkle Eraser” Discovered By A Top Oriental Chemist
  265. The Amazing Lost Money Secret Of The U.S. Government
  266. The Amazing Money-Making Power Of Pac-Man And His Friends!
  267. The Amazing Secret Of A Marketing Genius Who Is Afraid To Fly
  268. The Amazing Secrets Of The Hottest Investment Of The Last 5 Years!
  269. The Art Of Selling By Telephone
  270. The Child Who Won The Hearts Of All
  271. The Chinese Secrets Of Weight Control
  272. The Crimes We Commit Against Our Stomachs
  273. The Deaf Now Hear Whispers
  274. The Inside Story Of A Business That Requires So Little Of Anything, You Could Run It Out Of A Phone Booth
  275. The Last 2 Hours Are The Longest – And Those Are The 2 Hours You Save
  276. The Lazy Man’s Way To Riches
  277. The Machine That Peels Off Kilograms While You Sit Back And Enjoy It
  278. The Man With The “Grasshopper Mind”
  279. The Most Comfortable Shoes You Have Ever Worn Or Your Money Back
  280. The Most Expensive Magazine In The World. Yet Over 40,000 Businessmen Buy It Every Month. Why?
  281. The Most Expensive Mistake Of Your Life
  282. The Other Side Of The Story On Rock Hudson
  283. The Passport To Riches
  284. The People Who Read This Book Will End Up With Your Money
  285. The Secret Of Bowling Strikes
  286. The Secret Of Having Good Luck
  287. The Secret Of How Australia’s Number One Handicapper “Stole” Over $1,000,000 From The Racetracks Last Year
  288. The Secret Of Making People Like You
  289. The Secret Of Making People Like You
  290. The Secret Of Perfect Putting
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Categories
Marketing

Grow Your Business By Having An Answer For These 10 Questions

Grow Your Business By Having An Answer For These 10 Questions

You’ve become successful as a startup and are now ramping up to get a bigger piece of the pie. But how do you grow your business without committing beginner mistakes?

These 10 questions should serve as a road map to attaining more  sales, reach and profits.

1. Who Is Your Core Audience?

Take a long, hard look at your product or service and ask yourself who your customers are. This should give you an insight of your future demographics, and more importantly, allow you to see what kind of customers aren’t buying.
From here, you can tailor all your business plans, including marketing campaigns, sales pages, landing pages and promotions to attracting more of that core audience who brought your business to what it is now.

2. What Do They Need?

Your responsibility as a business is to answer the needs of your customer with the right goods, products and solutions. Deliver, supply and prepare for current demands and if possible, future ones so you can cement yourself as the authoritative, go-to brand your customers can rely on.

3. Who Do You Want Buying Your Products?

It’s not enough to find who your current audience is, because in the future they may not be the customers you want.
If you somehow find the demographic a bit off-target, re-calibrate your marketing efforts and content to attract the new audience. Ask, how can you continue serving the customers you have now while coming up with ads or campaigns to get newer ones?

4. Are You Ready To Go Online?

Having an online presence in the form of a company website, an e-retail shop and on social media is an absolute must-have if you want to achieve greater success.
The good thing about setting up a website is that you get maximum returns for your investment. Everyone is on the internet nowadays, and more than half of the world’s population use their smartphones to look for products, services and local establishments. By having an online presence, you gain greater visibility and more chances of acquiring business and customers.

5. What’s Your Leadership Style?

As you bring more people to the company, leadership and taking the role of a CEO will be integral to future success.
Map out strategies on how you can streamline day-to-day processes and anticipate future challenges. How will you tackle problems with the staff, with the product and others?

6. How Can You Keep Your People Happy?

Happy, satisfied employees are generally more productive. They have more zeal and passion simply because they like being there. You will need every bit of momentum and energy within the workplace, and disgruntled employees won’t help in that regard.
Your best bet will be to pay attention to what your staff is saying so they’ll feel more valued. Come up with incentives and be transparent with them. A good boss is someone who works closely with his or her team to bring excellent results.

7. Is Your Team Aligned With The Same Goal?

Having talent working on your company won’t be enough. You will need a team that understands your goals and works as one. Drive and motivation are two elements that propel a business to new heights.

8. What Can You Get From The Competition?

Sometimes the best practices and ideas can come from the competition. It serves as a blueprint that tells you what you’re doing right and what can be done to improve your business and its many cogs.
The best ones to check out include their social media, website and how they market to the audience.

9. What’s The Future Of Your Business?

How do you see your business both in the short- and long-term? More specifically, how will your company look like 5, 10 and 20 years from now?
Do you want it to become a global presence or a brand that a particular demographic trusts? Having a plan in place makes it easier to see opportunities for new growth or for maximizing your presence in a particular industry.

10. Do You Have A Business Plan?

Really, this should be the very first step to starting a business. Every major company has it, and without a plan you’ll be flying in blind.
Write up your plan in one piece of paper and keep it as simple as possible. Answer important questions, including “What’s your next move?”, “How will you market the brand?” and others. Then, go from there!
Remember, winging it is not an option if you want to achieve greater success.

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