So let’s say you have a new website and you want leads asap. So you even started SEO, but you and I both know that SEO may take six months before you start seeing and getting results as far as leads calling your phone. So what do you do in the meantime you just twiddle your thumbs and do nothing? Absolutely not; you could start generating leads immediately with a Google search ad campaign. Starting this campaign, you are instantly getting in front of your ideal prospects, which are actively searching for your services and winning a solution ASAP. There is no quicker way to get on top of the search engine results page than through paid advertising. Every organic section of the search engine requires time and trust for Google ever to list you.
PPC advertising is the FASTEST way of increasing electrical service sales and growing qualified leads online. However, it can be an uphill task to try and make PPC advertising profitable, due to the stiff competition from other electrical service contractors online. That is why we create highly-converting landing pages to improve your conversion rate and maximize your profits from your PPC advertising campaigns.
PPC advertising is a surefire way to generate sales and leads for your electrical service business. It helps you to target potential clients who are searching for your electrical service products/ services online. If your company is not investing in PPC advertising, then you are losing out on leads and market shares to the competition.
If you think that PPC advertisements don’t work, think again! Many electricians fail to invest in Google Ad words/PPC because they don’t understand it. Or they may have hired an amateur electrical service PPC agency that focused on traffic and clicks, not conversions.
What Makes BlackStorm Different? Unlike other electrical service PPC agencies that optimize for clicks, we focus more on converting leads into clients. This ensures that your PPC campaign remains profitable and yields as high of an ROI possible.
You might think that you can do the ad work yourself as a business owner. Sure, creating your website is easy, right? You don’t need to hire an electrical service PPC specialist or marketing team to assist you in building your website’s rank, do you? Electrical Service pay-per-click advertising is one of the many tools you should include in your arsenal of online marketing efforts. However, most electricians and electrical service business owners in general for that matter don’t know where to begin when it comes to creating online ads. In fact, most don’t know what electrical service PPC stands for. This is where hiring a professional electrical service marketing company is beneficial.
Even if you are highly ranked on Google through organic searches, electrical service pay-per-click advertising is extremely beneficial. As an electrical service website, in a highly competitive niche market, you want to rank highly for paid for, as well as organic search results. PPC ads will:
Basically, these electrical service PPC ads are intended to sit at the top of Google’s first page when someone searches for specific keywords (i.e. electrical service company, local electricians, top-rated electricians, etc.). The inclusion of PPC ads, alongside organic SEO (search engine optimization) tools, will help your website outrank competitors in your niche and local market.
It is possible for you to set up your own Adwords account. However, most electrical service companies and business owners don’t know the first thing about creating electrical service pay-per-click advertising campaigns. Therefore, the ads that do reach the top of Google’s paid results, are likely to look weak in comparison to a competitor’s ads and company, which did hire a professional firm to create their ad campaigns.
When you hire an electrical service PPC marketing company to create your ads, they will offer:
All of these factors are going to ensure that the electrical service pay-per-click advertising campaign your company sets up, is actually going to be effective.
One of the primary benefits of PPC ads is the fact that your company doesn’t pay for them unless searchers actually click on the ads. Therefore, only when people click on a paid ad and visit your site (and remain there for a period of time) are you paying for those ads. And, you’re only paying pennies on the dollar per ad. The returns you can expect to see are extremely high, especially in a competitive industry such as the electrical service industry.
So, even though you are paying a fee each time someone clicks on your ads, these ads are highly targeted. They are going to attract the exact audience you are trying to attract. Furthermore, the ads are going to be on Google’s first page, and sometimes more than one of your paid ads will be on the first page. All of this is going to garner more attention to your website and draw more traffic (that might actually convert) onto your electrical service company’s website.
There are dozens of companies that claim to produce excellent electrical service PPC ads. And, many of these companies are going to guarantee results before they ever create an ad campaign for your company. First thing’s first. If a company is guaranteeing results, without ever having worked on electrical service pay-per-click advertising campaigns, don’t trust them. Second, if a company guarantees results, you shouldn’t trust them either. Companies can’t guarantee what’s going to happen. They can project, but shouldn’t guarantee what you’ll see in terms of returns or profits that will come in from the electrical service PPC campaign you set up.
Instead, look for a marketing company that gives you statistics. Choose a company that shows you work they have done for previous clients in the same industry. Look at the before and after results, and see how much of growth companies have seen, after the marketing company produced the electrical service pay-per-click advertising ads for the client. Choose companies which are honest and forthright with you. Look for a marketing team that is specialized in the electrical service industry, in keyword research, and one that understands how PPC ads work to help drive more paid traffic towards your website.
Remember, you have options when it comes to choosing a marketing team to help you develop your electrical service PPC ads, and other ad campaigns you want to set up for your electrical service website. It is up to you as a business owner to compare the top marketing companies, the work they have done for clients, and the results they helped clients achieve. Doing this will allow you to find the most qualified marketing team and a company that is going to deliver on the results (and the returns) you want to see as a business owner, in targeting your niche audience in this highly competitive industry.
At Blackstorm Marketing, we deliver high-quality electrical service pay-per-click advertising. In fact, we specialize in paid-for ads and can create highly specialized, niche PPC ads for your business. We will do the keyword research, create specialized ads, and work to ensure these ads are frequently atop the paid results on Google’s first page.
We want to help your website grow and help your business increase profit margins. The use of advertising along with organic marketing techniques is imperative for this to occur. If you are ready to revolutionize your electrical service business, how it is seen online, and how customers find you, allow us to work on the electrical service PPC campaign you plan on setting up for your local electrical service business.
Managing a profitable electrical service PPC campaign can be an uphill task, especially if you don’t know how to do it. If you are running a electrical service PPC campaign on your own, you are likely bidding on costly and irrelevant keywords. This does nothing but break your bank account without results. If you have hired an agency to manage your campaign, they were most likely more concerned with traffic and clicks. Unfortunately, these clicks and traffic do not pay your bills.
We create highly-converting landing pages to drive relevant consumers to your PPC campaign. We make sure that your landing pages are generating as many sales and lead as possible.
Take the initial step to double your electrical service leads and sales by scheduling a 30-min PPC strategy session with us today.
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You let us know what services you’re interested in, and we will give you a quote on that! Whether you want an updated logo, a new website, or a monthly SEO service.
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Once you fill out our quick and painless form to request a custom quote, our team of experts will assess your information and develop a right price plan for you.
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Killer Google AdWords Tips To Create Ads That Property Owners Can't Help But Click Are
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It is your choice but time is of the essence; any delay is still an action, it’s just ‘inaction’.
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