Attract The Right Clients, Increase The Visibility Of Your Business Online And Stand Out From The Competition With Facebook Ads For Plumbers.
Finding new clients is much different than it was three decades ago. Conventional marketing strategies such as Yellow pages ads are long gone, and you won’t have much success with printed business cards or flyers today. A recent survey showed that more than 90% of consumers conduct an online search to find a local plumbing business.
It is easy to figure out Facebook as a social media platform where people go to check the status of their former schoolmates and maybe post a photo of their favorite pet. While we are all for pet photos, it is crucial to remember that Facebook has over 2.2 billion users nowadays. As a plumbing company owner, there are high chances that most of your clients (if not all) have and use a Facebook account. Therefore a plumbing Facebook advertising strategy is crucial.
Without further ado, let’s dive into the details of Facebook Ads for plumbers.
What are Plumbing Facebook Ads?
Plumbing Facebook ads are advertisements that appear in the right-hand column of the Facebook Newsfeed.
Why should plumbers advertise their services on Facebook?
As a plumbing business owner, you might not consider Facebook as a viable to invest some of your marketing dollars to get your services in front of potential clients, but what if we told you you could get in front of homeowners requiring plumbing services in your area? To help you make an informed choice, let’s start with what a great ad can do for your plumbing business. A great plumbing Facebook ads should assist you:
Find the Right Customers
Facebook has a lot of information about its users. You can take advantage of this and target prospects who are most likely to become paying clients.
Facebook lets you specify criteria such as gender, age, job title, industry, marital status, location, and interests. It also gives you the option to filter connections (for example, friends of prospects who already liked your page) and behavior, which includes life events and recent purchases.
Facebook Ads for plumbers increases Brand Awareness
Facebook advertising will no doubt improve your brand awareness, and it provides an effective way to make prospects or clients aware of what you offer.
The more familiar people are with your plumbing brand, the higher the chances of scheduling service appointments with your company when it’s time to make a final decision.
Plumbing Facebook Ads Help to Generate New Leads
Creating and increasing some brand awareness is one of the reasons for using Facebook ads for plumbing contractors. But a great Facebook ad will do more than spread your good business name out there- it will help you obtain some qualified leads. Ensure that you link your ad with a lead form or Contact Us page so that prospects or clients can communicate with you promptly and later, you can include them in a client database.
Plumber Facebook Advertising is the cheapest form of marketing that generates a high ROI
When you compare Facebook plumbing advertising vs. conventional media, one major advantage of Facebook ads is that they are cheaper than others form of plumber marketing.
For instance, you can spend just $5 to reach over 1,000 people, and it doesn’t add up to spend more money on TV commercials, radio ads, billboards, and other conventional media to reach the same target audience.
Another great thing about Facebook ads for plumbers is the ability to track your campaign results. You can see how many referrals are sent to your plumbing website, the engagement it is getting, and other important metrics.
Your Competitors Are Already Using plumbing Facebook Ads
Other plumbers in your area are using Facebook ads to scale their businesses.
In fact, you are making life easier for them by not utilizing Facebook advertising to reach your target audience.
Let’s face it: if you are not using internet marketing strategies like Facebook ads for plumbers to grow your company, you will not have a plumbing business soon.
If your clients spend a lot of their time on Facebook, then you should use it as a tool to grow your plumbing business online.
Plumbing Facebook Ads Increases Referrals to Your Business
The social aspect of Facebook makes it a more preferable option than any form of plumbing advertisement strategy that exists.
Facebook ads can sometimes go viral. If your ads are reaching the right audience, they will highly recommend it to a friend.
The ability to spread referrals and word-of-mouth will be a huge benefit your plumbing business can capitalize on using Facebook ads.
Facebook Ads can Help Your Plumbing Business Get Repeat Business
Plumber Facebook advertising strategy can help drive repeat business from clients who had scheduled service appointments from your company in the past.
Utilizing their audiences feature, you can import client emails into your plumbing Facebook ad campaign. This will help you to promote your plumbing services directly to the audience that is most likely to schedule service appointments with your company.
Facebook Ads Complements Your Plumbing SEO Efforts
Paying ads to reach your target audience can complement your SEO strategy, particularly when you spend money to boost posts. This works well particularly when considering some posts that will later be used as ads.
For example, ads give you a perfect chance to target specific users who will find a specific post hyper-relevant. There is a higher probability that a huge percentage of these readers will share your content, implying that your post will be visible to more users without having you pay a dime.
What Types of Facebook Ads are Available to Plumbers?
As a plumber, the crucial thing you need to know about Facebook ads is that there are different formats and type of Facebook ads, and they are all unique. Here are some of the most commonly used types of Facebook ads:
1. Image Ads
These simple ads provide an excellent way to get started with Facebook advertising. Plumbers can utilize image ads to portray their services. Branded images showcasing your team with a uniform will generate more clicks and generate a huge engagement.
2. Video Ads
Video ads normally run in the stories and Newsfeed section or they can pop up like in-stream ads in longer Facebook videos. Plumbers can use videos to showcase their services to prospects or clients, and the most effective video can showcase your team at work accompanied by subtitles and audio.
3. Carousel Ads
Carousel ads can display up to ten images in a single ad, each coming with its link. You can use them to highlight multiple benefits of one service or product. Besides, they are effective in helping promote multiple kinds of plumbing services in a single ad.
4. Instant Experience
Plumbers can utilize Facebook Instant Experience ads (popularly known as Canvas) to display instant mobile ads that capture your target audience’s attention. Users can engage with carousels, photos, and videos within one ad.
Plumbers may not require collection ads since they focus on product-based sales, which most plumbing contractors avoid.
As a small plumbing business owner, you might also want to look at offer ads. These get the attention of homeowners who may not been thinking of hiring a plumber, but we are open to suggestions if the offer is right. Offer ads are excellent tools to boost sales and find new clients. The main disadvantage is you will create a system for clients to cash in the offer.
7. Lead Forms
This is an ad that comes with an instant form attached to it to help you learn important information about future prospects. You can use them to collect contact details to research your target audience and drive engagement with your business.
3 “Must Have” Facebook Ads for Plumbing Contractors
Plumbing social media advertising has come a long way, with platforms like Instagram and Facebook giving you direct access to your target audience in front of where they are hanging out.
Several studies have shown that an average American adult spends approximately 2.5 hours each day on social media!
The number of social media users continues to increase each year. And while younger generations and teens may be migrating from social networks such as Facebook, we understand that more than 70% of millennials still turn to Facebook to connect with family and friends, get news and obtain solutions to their problems.
When we begin to develop an advertising strategy for plumbing contractors on Facebook or Instagram. It is essential that we pay attention to the buyer cycle-or where your client is on their journey to booking a job with your company?
There are three primary stages in most customer buying journeys so you will require three kinds of ads and posts to meet your target audience where they are at and establish trust, nurture them, such that when they are ready to hire a plumber near them you are the contractor they want to partner with.
Step #1: Awareness plumbing Facebook Ad Campaigns
First things first. Before any action can happen, your future client needs to know about you. How does that occur on Facebook?
- A friend or family member may refer you to them for plumbing services
- They may read a review posted by a person on their network
- A person in your network engages with your post, so it is displayed to them.
- They come across your ad.
For the purpose of this post, we will focus more on ads-but it’s essential to understand the role played by the ads in the entire awareness stage.
For awareness ads, we highly recommend that you keep it on a low budget and broad. This is about getting in front of as many homeowners as possible (who fit your target audience of course). We highly recommend running a “likes” campaign showing Facebook that you are ready to pay when a person likes your page. Once they have liked your page, you can engage them further with trust-building posts and nurture them along their buying journey!
Step #2: Consideration Plumbing Facebook Ad Campaigns
In this stage, we are simply re-engaging with homeowners or property managers who already understand who you are and have interacted with your plumbing company. Either they have already visited your plumbing website, followed your Facebook page or you have their email address.
This implies that you aren’t advertising to a cold audience. But it is crucial that before you begin this phase, you have a huge audience to advertise to. It is recommended that you spend some time improving your brand awareness first.
Types of Facebook posts and ads that will work well in this phase are helpful tricks and tips, show photos of projects that you are working on, and sharing testimonials. The sole purpose of this phase is to establish and build trust!
Modern homeowners are smart- they know an ad when they come across it, and they merely trust conventional advertising. Thus, you should invest your time and effort to build enough trust with your target audience. We see great results with home service clients who post diverse and consistent content.
If you are spending too much time thinking about what to post on your plumbing company Facebook Page, then schedule a free discovery call with Blackstom Design + Marketing today. We take the guesswork out of what type of posts by offering you a monthly social media advertising strategy and crafting posts! It is so pocket-friendly.
Step #3: Decision stage Plumbing Facebook Ad
Finally, your potential client is ready to schedule a plumbing service job with your company. And you want to make it as easy as you can for them to schedule a service appointment with your team. You can show these ads to people who visit specific pages on your plumbing website or have followed your Facebook page longer. With decision stage ads and posts, we highly recommend that you be focused more on closing a sale. But don’t make such ads too prominent on your Facebook schedule.
Lastly, consider your target clients and how your plumbing company interacts with them at every step along the way. If you are searching for help in diversifying your social media posts or ads, schedule a non-obligation session with Blackstorm Design + Marketing today.
How to Create a Successful Plumbing Facebook Ads Campaign in five simple steps!
Homeowners see numerous ads when they scroll through their Facebook profiles. Your ad must be appealing enough to attract them and make them pay attention. Here are some of our best practices for creating plumber Facebook ads that generate desired results. Start advertising your plumbing company on Facebook by following the simple steps below:
Solve a Client’s Problem
As HubSpot.com states out, one of the most crucial purposes of creating a great ad is that it should address your target audience’s pain points. You want to maintain that potential benefit to the client, not just praise your plumbing company. And you need to understand the fact that most homeowners don’t turn to Facebook when they have a plumbing emergency. You will snatch those hot leads using Google Ads.
For Facebook, the aim is to find homeowners who want general information about bathroom restorations or plumbing. This will help you to follow up with high-quality newsletters or blogs so that you stay on top of homeowner’s mind whenever they have a plumbing emergency in the future.
Include Quality Visuals in your Ad
Posts and ads with visuals will be remembered more than ones with texts. For plumbing contractors, you can include after and before photos. Any homeowner in a kitchen or bathroom renovation is likely to stop for photos than an easy text saying, “Searching to renovate your home?”
Define Your Target Audience and Budget
This step is extremely important for the success of plumbing Facebook Ad campaigns. The target audience for your ad can be customized based on the following demographics:
- Location begins with a country, state, address or zip code.
- Behaviors – Things like buying intent and behavior, as well as mobile device usage
- Connections – select to display your ad to all people
Once you have selected your target market, the next step is to choose how much you want to spend on your ad. When setting a plumbing Facebook ad budget, it is crucial to consider the maximum amount of money you want to invest in your ad. You can either set your ad budget for a lifetime or daily:
Lifetime: A lifetime ad budget refers to the maximum amount you want to spend during the time your ad is set.
Daily: This refers to the average amount that you are willing to spend on Facebook ads every day.
Create Your Advert
This is where the rubber meets the road, and it is where all the fun starts. It’s time to select the headline, images (or video), body text, and where your ad will be displayed above your ad will be shown on Facebook. For the ad text, you obtain 90 characters to share a quick brand message that will pop up above your video or image(s).
There are two ways to create Facebook adverts: creating a new advertisement or using an existing post. Here is a quick look at the two options:
Creating a New Plumbing Facebook Advert
If you want to develop your ad from scratch, then the first task is to choose the format you would like to use in your advert. Facebook adverts depend mostly on the results you want to get. Facebook offers 5 different formats for adverts:
- Carousel: Create an ad with two or more scrollable videos or images
- Single Image: Develop up to six variations of your advert using one image.
- Canvas: Tell a more compelling story by combining videos and images
- Slideshow: Create a looping video ad with about 10 images
- Single Video: Create an advert with a single video.
Use an existing ad or post
For specific types of plumbing ads, such as boosting posts, you can develop an ad using an existing post that had already been shared on your Facebook page.
Provide a Compelling, Call to Action
Homeowners should know what you want them to do next. They would click to know why their toilet may be wasting water? Go to your plumbing website to obtain a discount code for their next service appointment? Homeowners who are confused won’t follow you. Ensure that your ad incorporates at least one action phrase or word, such as “Go to”,” Click” or “Fill out.”
Where to Place your Plumbing Facebook Ad?
You can’t get into minor details about where your plumbing ads are displayed. For example, you won’t be able to demand they only appear in Facebook groups. But that doesn’t imply you have no control whatsoever. There are main options for plumbing Facebook Ad placements.
Since Instagram was acquired by Facebook, users can nowadays display quality photos in their “Stories.” Such story ads can occupy a full screen on mobile and show momentarily between photos.
When scrolling your primary Facebook feed and bump on a “Sponsored Post,” you are viewing a feed ad. Such ads can help to target the right people, and these ads will pop up on both desktop computers and mobile apps.
If you have interacted with a homeowner on Messenger, you can also send them a sponsored post. Perhaps they asked you about the plumbing services available, and you want to follow up later with a compelling discount offer.
You can also post your ads in the right-hand column. Such ads don’t interrupt prospects’ feed, so they may not irritate them. They are restricted for desktop use, so you can’t view them on mobile devices.
Plumbing Facebook Advertising Services with Blackstorm Design + Marketing
Nowadays, social media plays an important role in how plumbing companies and clients interact. Over 500 million active users spend more than more time on the website. Your plumbing business will be missing a lot of opportunities by not advertising your plumbing services on this platform.
Ready to start advertising your plumbing company on Facebook? If so, we are ready to help! Blackstorm Design + Marketing social media experts can help with all aspects of your plumbing social media advertising- from setting up your account, managing bids, tracking, posting, to banner, and more.
Our Facebook Advertising Process for Plumbers
Our process for advertising on Facebook is almost the same to our approach to internet marketing in general: Measure>Test>Tweak>Repeat
Our simple philosophy is always: You can’t optimize what you fail to track and measure. More data results in great results.
When you come to us, here are some steps we take to create an appealing plumbing Facebook Ad:
Conducting a Competitor Analysis
- Finding local plumbers currently outranking you in audience engagement and size.
- Analyzing messaging and content that performs well in your plumbing industry.
- Conducting a market analysis for your plumbing industry and service areas.
Creating an Engaging Organic Social Media Campaigns
- Creating imagery and copy for high-performing social media ads
- Split-testing ad copy
- Improving and reporting paid social ads
- Creating custom target audiences to best target your plumbing company and brand
Track Your Social Media Campaigns for Plumbers.
- Monitor your reach and audience
- Tracking engagement rates
- Tracking leads and click-through-rate
Frequently Asked Questions on Plumbing Facebook Advertising
How do you advertise your plumbing services on Facebook?
Facebook advertising provides a crucial way of connecting with your target audience. The first thing you need to promote your plumbing services on Facebook is to have a vibrant presence on the platform. Secondly, you need to adapt to your client’s buying cycle, actively manage your page, and target ads to your ideal customers.
What is the best way to promote your plumbing services company online?
There are several online marketing strategies you can use to advertise your plumbing services including creating a professional plumbing website that converts, optimizing your Google My Business Profile, managing and gather online reviews, obtaining more plumbing leads via work requests, and using Google Local Service Ads.
How do you name a plumbing business?
Here are a few tips to help you choose a name for your plumbing company:
- Select a name that is easy and short to pronounce
- Choose a name that reflects the plumbing services you offer.
- Ensure your name is easy to remember and spell
- Make it memorable, simple to pronounce, and positive
Plumbers: Get a non-obligation Social Media Advertising Analysis
If you are like most plumbing contractors, you probably don’t have time to mess around on Facebook and don’t have money to hire a full-time professional to do it. If so, why not contact us to get started with plumbing Facebook advertising today?
Schedule a free discovery strategy session with Blackstorm Design + Marketing to learn how you can advertise your plumbing business on social media today.