7 Low-Cost Ways of Acquiring Roofing Leads with PPC Ads
Roofing contractors are always after one thing; get qualified leads at a lower cost. There are various ways of generating leads for roofing companies,
Retargeting is a digital marketing process of reaching out to people who have visited your site in the past, in an attempt to convert them into a customer.
About 2% of your site visitors convert when they land on a home service website for the first time. Home Service retargeting strives to reach the other 98% of clients who have not yet clicked on your ‘call-to-action button.’ Examples of this are downloading your eBook, completing a registration form, or calling a phone number). Retargeting displays your ads to people who have visited your site only once, as they browse other sites online.
While the words remarketing and retargeting can sometimes be used interchangeably, they have crucial differences. The difference stems from the strategies they use. Home Service retargeting is about displaying your ads to prospective clients using cookies, or crumbs of the trail you left behind. While Home Service remarketing is typically based on email. Home Service remarketing works by gathering information from visitors and creating email lists, which are used to craft sales emails in the future.
Remarketing and retargeting are two very effective marketing methods that you can use to improve your bottom line and boost your digital marketing efforts. Successful home service retargeting requires a good ad campaign, strategies that drive traffic to your site, and high-quality content marketing.
You’re a home service company second to none in terms of integrity, quality, and service. You’ve worked hard to have a good online marketing strategy in place, and customers are coming your way. Yet, somehow, deep on the inside, you know something is missing. You know there’s more that can be done to boost your sales and catapult your business from good to outstanding. After all, you strive to be number one in all you do.
This is where we come to the rescue. We’re Black Storm Home Service Marketing, and we totally understand the home service business. We also know many of the online advertising issues you face. Most importantly, we understand home service retargeting advertising. By using this form of advertising, Black Storm encourages first-time visitors to your web page–those who leave your website without engaging–to return to you. You see, research indicates that only about two percent of visitors to a home service site respond on the first visit by requesting more information or by making a purchase. This means that 98% do not engage at first; and, that’s a huge percentage of potential customers. Re-targeting advertising is designed to bring them back to your company webpage and increase your sales.
Customers who leave your home service website often have intentions of returning. Re-targeting ads prompt their return!
Potential customers looking online for home service products or services often venture to other websites for a host of reasons. Perhaps they want to browse the competition to see what others have to offer; or, they might be searching for a specific company they’ve heard about in the past. They also may have been interrupted by family or friends with requests to look up a particular online item. Whatever the situation, we at Black Storm Home Service Marketing understand that when a potential customer leaves your website without engaging, it most likely doesn’t mean they are not interested.
Black Storm’s home service retargeting advertising uses cookies to show where first-time visitors to your website go when they leave; and, then it promotes your company with your ad on the other websites your potential customer visits. After home service retargeting ads, the possibility of a visitor returning to you is very great. This advertising is an effective way to get your home service company’s name out there in a highly productive manner. What a benefit it is to you and the potential customer by specifically converging the customer’s needs to the quality products and service you provide! In other words, home service retargeting advertising can make good connections. And that makes good sense.
Our company understands your business is near to your heart. We can empathize because we have the same passion for ours. That’s why we make sure you are 100% satisfied with our service. You never have to complete a contract with us. We are up-front with our fees. And, we have lots of experience in our field with many happy customers to prove it. In short, we are convinced we can help you meet your goals and be the business you want to be. So, get in contact with us-BlackStorm Home Service Marketing. We sure do want to help you achieve your potential in the online marketplace.
Almost every home service site has had previous visitors who did not click the ‘call to action’ button or purchase a product. Retargeting helps to recall these visitors and encourage them to make a purchase. Here are some statistics that show how home service retargeting can yield better results:
-After retargeting your visitors with an ad, almost 70% are likely to come back and convert to a paying customer.
-According to statistics released by retargeter.com, retargeting is a tool that will help your business reach 98% of your site visitors, who did not convert during their first visit.
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Roofing contractors are always after one thing; get qualified leads at a lower cost. There are various ways of generating leads for roofing companies,
Get Your Plumbing Website Rank Higher In Google, Increase Your Exposure To “plumber near me searches” And Maximize Your Potential To Get Qualified Leads Online.
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