Learn how plumbers are skyrocketing leads and booked jobs from Nextdoor
Plumbers worldwide are scrambling to think of the best ways to promote their services on social media. While Instagram and Facebook have portrayed great results for many kinds of businesses, the efforts behind a knockout presence on social media end up costing you more time than you plan to spend.
Although most of these platforms are ideal for connecting with potential customers, you may not connect with homeowners in your service area. In addition, many social media browsers aren’t encouraged to recommend home improvement services like roofing or plumbing to their friends and family.
Last week, I switched on the shower to warm up some water before I dived in. When I tried to use my hands to test the water, much to my amusement, the water was ice cold. My water heater was spoilt.
Before contacting a local plumber, I turned to Nextdoor, the social networking platform for neighborhoods, and requested my neighbors for plumbing contractor recommendations.
If you are a plumbing business owner searching for ways to boost sales and outrank the competition, search no further than Nextdoor. Nextdoor is a new concept in a plumbing marketing plan that we will break down in this post.
What is Nextdoor?
Nextdoor is a neighborhood-focused app that brings local service businesses and communities together. Simply put, it is synonymous with an always-open coffee shop, where everybody knows your name (since it is on your profile).
But how can you use Nextdoor to find more qualified plumbing leads online? And what are the benefits that the Nextdoor app offers more than other social networking platforms? Without further ado, let us dive into the world of Nextdoor to advertise your plumbing company.
According to the Nextdoor.com, here are some statistics that you should know:
- One out of four households in the United States is on Nextdoor
- More than 70% of Nextdoor members are homeowners (Which implies a lot of conversations about home improvement)
- 25% of all conversations on the app are about service business
- 67% of users shared business recommendations
Are you beginning to see the potential for advertising your plumbing company on Nextdoor?
How Do Homeowners Use Nextdoor?
Before homeowners can do anything on Nextdoor, they must verify their account utilizing their postcard or phone number. For plumbers, this implies that Nextdoor users are not bolts from another business.
Nextdoor users are typically real people who own homes or businesses in your service area. Verified users on Nextdoor offer added a level of trust and security to the platform, especially for local service businesses who depend on consumers to generate sales and qualified leads.
Here are some ways homeowners utilize Nextdoor today:
- Requesting for recommendations: Does anyone know a plumbing contractor who is cheaper and specializes in toilet repair? Nextdoor has typically replaced word of mouth marketing and besides connects homeowners with neighbors for local service business recommendations.
- Meet Neighbors: “Hi, I am Grace and I just moved here from Nashville, TN. Nice to meet everyone.”
- Sell and Buy Stuff: Selling this used office chair for $50. Think of selling on Nextdoor like craigslist or eBay for your neighborhood.
- Organize local events: “Blood transfusion drive this Sunday. Sign up here”.
How can Plumbers Leverage Nextdoor to Advertise their Business?
Plumbers can use Nextdoor just like individual members do, by engaging with the people they serve:
- Reply to users who recommend your business: They took their time to refer your business to their neighbors, so also take your time to acknowledge them and ensure that you go beyond a conventional “thanks.”
- Obtain recommendations you require: Your plumbing business requires at least one referral to become visible to the people you serve, and Nextdoor offers your company a custom link you can send to previous clients to generate more recommendations on the platform.
Respond to homeowner’s questions and also gives you a chance to ask questions: if you are active on your nextdoor account, you can also include your business affiliation profile, offering more visibility to your plumbing business.
In addition, plumbers can:
- Create local events
- Run local deals
- Share special offers
- Build sponsorships
Why Your Plumbing Business Advertise on Nextdoor?
Just like with social media advertising platforms, Nextdoor can assist a plumber spreads the word and attracting new clients.
However, Nextdoor is not your average social media network. Unlike Twitter, Instagram, or Facebook, Nextdoor requires all users to first verify their address before joining, so they can be put in a particular neighborhood. Subsequently, rather than having a timeline of friends from around the globe, your news feeds will be exclusive to your neighbors in your service area that is searching for information on local issues, and so on.
For plumbers, this offers a unique opportunity from a marketing or advertising perspective, giving you access to a local audience that is not only present but also around the service area. Here are some key benefits for plumbers that Nextdoor can offer:
- Reach a local target audience
- Build client relationship
- Network with other local plumbing businesses.
How to Advertise Your Plumbing Business On Nextdoor
When you opt to advertise your plumbing company on Nextdoor, the app offers two wonderful possibilities for boosting your plumbing company’s visibility. You could use both or choose one that fits your business goals. The two kinds of Nextdoor ads for plumbing contractors include:
- Nextdoor sponsorships
- Local deals
This is a paid plumber advertising option that you will find on the platform as neighborhood sponsorship. When you select this option, you will have a monthly fee, but the great news is that if you are not seeing any new clients or upcoming traffic to your site, you can cancel at any time.
With Nextdoor sponsorship, you will develop ads that will appear on chosen zip codes. This implies you will have a target market, and the best part is, that people seeing your ads in the app live in the region where your plumbing company is located.
The main disadvantage to this possibility is that not everyone has access to nextdoor sponsorship. Only home service contractors like plumbers, real estate agents, and roofers are part of the few businesses that meet all the requirements to pay for this advertising type.
Plumbers who advertise as official neighborhood sponsors have the capacity to:
- Share expertise: Show how you can assist neighbors with advice ads and tips.
- Answer neighborhood questions: Invite locals to ask about your plumbing company with conversation starter ads
- Engage your local community: Create customer rapport with custom company posts, including polls and events.
Nextdoor’s local deals are a carousel of ads, coupons, and discounts from small plumbing businesses in the neighborhood. They are also an effective way to complement the organic adverts you may already be using next door.
Just like with Nextdoor sponsorships, local deals assist your plumbing company stay top of mins with local homeowners (your potential clients) and help you obtain more leads.
Plumbers opting to run local deals can select between four different kinds of offers including:
- Percent off
- Custom deal
- Fixed discount
- Buy one get one free
Plumbers can operate their local deals within a 10-mile radius of their business location and can even preview verified phone numbers in that neighborhood and the cost of running such deals.
If you are searching for a plumbing marketing agency with experience managing Neighborhood sponsorships and local deals on Nextdoor, we got you covered. Blackstorm Design + Marketing has partnered with Nextdoor to offer cost-effective advertising solutions to plumbing contractors, so there are no limitations between you and being the very first one in your service area to run paid ads.
Need help to grow your plumbing company through Nextdoor advertising? Schedule a free discovery call with Blackstorm Design + Marketing for assistance today.