Advertising for free seems like an impossible thing when heard. But there are several ways by which the cost of advertisement can be conserved, with the help of some imagination and creativity.
A business wanting to advertise can write articles related to their field of expertise that can be submitted to media and publications having an interest in that particular field. The advertising article can have information about the company and dealership opportunities. Due to the rise in Internet users and websites, new websites have sprung up that offer free services. Articles can be written for these websites, and they can be broadcasted for free, which will be viewed by hundreds of people everyday.
Once the business has gained some recognition, it will gain popularity among the crowds within no time. This popularity can lead to them being invited to radio and television talk shows and even interviews. Such opportunities shouldn’t be missed as they provide a chance for free promotion. If it is taking a long time to get a break, the producer can be addressed with a letter that can be followed up by a telephone call or in-person visit. During the visit, the nature of expertise can be discussed about the business, which will be of interest to the viewers of the particular channel. Once a business person gains the status of being public-friendly, more offers start pouring in.
Free bulletin boards located in the neighborhood, like grocery stores, libraries, and salons, are another good idea. Advertising circulars can be posted on such boards for free. Circulars for mass distribution can be handed out at the mall, shopping center, or bus stops, particularly on weekends when there is a big rush. Students can be hired on a part-time basis for this purpose.
Promotional advertisements can be printed on the envelopes used by business firms, and both the sender and the receiver can view the advertisement. Promotional offers can be sent to customers by postcards, which should be utilized to their full, leaving only a place left for writing the address.
Some of the new mail-order publications offer advertisers free first-time and seasonal deductions. Other publications offer pay-per-inquiry space. Inquiries can be made about stand-by space, which means that the publication holds the submission of advertisement until the space is not sold and in that case, thirty-three percent savings can be achieved. Usually, local newspapers provide these kinds of offers.
If the business is involved in ad sheet or catalog publishing, other publishers can be contacted for the purpose of bartering an advertising exchange. They can place advertisements in their publication in return for placing their advertisement in the business publication.
Free offers can be provided to the customer. This can be done by emailing or printing newsletters with information regarding the area of interest of the targeted customers and can be made popular by using tag lines. Attach a free coupon with it, which the customers can use for shopping if a criterion is met like minimum purchase of $50. By this, the response will be huge, and most of them will purchase something or the other to avail of the free offer. The basic ingredient for advertising for free is imagination and research. Opportunities should be searched, and a strong working force should be applied to increase sales.