Outsource Your Plumbing PPC Marketing to Google Ads PPC Expert and Generate Qualified Lead for Your Plumbing Company.
If you want to be successful in a highly competitive field, like plumbing, ranking high on SERPs and attracting local customers is crucial. However, if other plumbing companies are currently ahead of your business in those rankings, it might lose out on opportunities to get leads and book more jobs.
That’s why top plumbers invest in pay-per-click advertising or PPC. Plumbing PPC ads can help you boost the visibility of your plumbing services on the internet. With PPC, when a prospect searches on Google and looks for plumbing contractors near them, your ad can be the initial thing they come across. While excellent web design and SEO are a strong foundation for internet marketing, PPC ads for plumbers can help you achieve fast results.
How does plumbing PPC work? And how can you get started? Find out why top plumbing websites invest in PPC ads and the know-how to create the best advertising strategy for your plumbing company. It is important to utilize the best practices to make the most out of PPC campaigns to attract more customers without breaking your bank account. Keep reading to understand more about PPC ads for plumbers.
What is Plumbing PPC?
PPC is a short form for pay-per-click, a digital advertising model where plumbers pay every time a user clicks on your online ads. Google hosts your ad, and you only get to pay when it obtains a click. These ads targets prospects/leads who are likely to become paying clients, and their click leads them to a customized landing page on your plumber website. Essentially, it is a method of buying traffic to your plumbing website rather than trying to “earn” those visits organically.
There are multiple places on the internet where plumbing companies strategically put their Pay-Per-Click ads. These are the most famous forms of PPC campaigns that boost the visibility of your plumbing services online:
- Search ads are the most popular form of plumbing PPC ads strategy. Here plumbers bid on particular keywords to boost their ranking on the Search Engine Ranking Page for those searches.
- Display ads can show up on multiple sites as banners that appear as a banner over the content. Plumbers can strategically host display ads on websites whose users are likely to be interested in your plumbing services.
- Social media ads incorporate feeds just like organic posts. Many social media platforms gather data to personalize the user experience and will assist you target plumbing PPC based on online activity and demographics.
How Do the PPC Ads for Plumbers Work?
A lot goes into building a winning plumbing PPC campaign: selecting and researching the correct keywords, organizing such keywords into well-organized ad groups and campaigns, and creating PPC landing pages crafted for conversions. Google rewards plumbing companies that can develop properly targeted, relevant pay-per-click campaigns by charging them less for ad clicks. If your landing pages and ads satisfy the visitor’s search intent, Google will charge you less when a prospect clicks your ad, leading to more revenue for your plumbing company. Therefore if you want to start using PPC ads, it is crucial to understand how to do it properly.
For your plumbing PPC ads to show up against organic results on search engine result pages (also known as SERP), plumbers cannot simply pay more for their ads to appear higher than other plumbing companies’ ads. Besides, your ads are subjected to what is referred to as Ad auction, an automated process that search engines like Google or Bing use to determine the validity and relevance of ads that show up on the search engine results page.
Do you need help with your plumbing PPC ad campaigns? Schedule a free strategy session with Blackstorm Design + Marketing to learn more about how PPC ads can help your plumbing business grow.
As its name suggests, the PPC ad auction involves bidding for specific keywords, which implies that plumbers must bid on the keywords they wish to “display” or “trigger” their ads.
Say, for instance, that your plumbing business offers toilet repair services. A homeowner wanting their toilet repaired might enter the search term “toilet repair services” into Google to find plumbers near them who provide such services.
At the time the homeowner submits their query, Google performs complex algorithmic calculations based on the ad auction. This assists it in determining which ads are shown up, in which order, and by which plumber.
Because you have to pay for every click on your plumbing ads, it’s crucial to bid only on keywords relevant to the plumbing services you offer, so you can rest assured that you will obtain a great ROI from your advertising dollars. Keyword research tools like Ahrefs, SEMrush, and Google Keyword Planner can assist you in identifying the right keywords that you can use to bid and drive conversions or sales without breaking your bank.
Google Ads provides an inexpensive way to drive lots of relevant traffic to your plumbing website and scale your business. But it takes a lot of time and effort to create a successful plumbing PPC campaign. Some of the factors that affect the costs of your PPC campaign include:
- The relevance of search terms(keywords) you want to bid on: Are they the keywords that prospects or clients use to find their plumbing services online?
- Quality of your landing pages and plumbing ads: Search engines like Google reward the best plumbing ads and reduces the cost to plumbers who offer superior customer experience.
- A great account structure: Your plumbing PPC account is likened to a house. Thus, you need to create everything from a strong foundation.
What Are the Benefits of Plumbing PPC Ads?
PPC’s marketing strategy resonates with plumbing contractors because prospects who click on such ads end up booking jobs with them. Besides generating new qualified leads, such ads target hot leads who are already interested in your plumbing services. PPC ad campaigns attract qualified leads since they are optimized to find prospects and display an ad that will probably engage them.
PPC ads for plumbers have impressive conversion rates and return on investment (ROI). They can help you save money while making the most out of your internet marketing investment.
Some of the advantages of using PPC ads in your plumbing company include;
1. Plumbing PPC Ads Get Fast Results
Plumbing contractors require results, and they need them fast. Running PPC ads is no doubt the fastest way to carry out an advertising campaign strategy and obtain instant results.
Simply put, if you have an operational plumbing website, you can instantly create a Google Ads account, run your ads and pass them through the Google network and begin obtaining instant traffic.
This is a simplified version of how PPC works, but we just wanted you to know that Google Ads for plumbers are very efficient for reaching your target market in the fastest way possible.
2. PPC ads for Plumbers Are More Cost-Effective
Pay-Per-Click advertising campaigns operate by bidding on particular plumbing keywords. Plumbers with cutthroat PPC marketing strategies set a maximum bid on each keyword, thus preventing them from overspending on what they intended to invest.
Plumbing PPC ads help you have overall control of your placements, targeting, and your budget. With an ongoing optimization of Google Ads in your plumbing company, you will instantly identify the sweet spot between results and budget. With our PPC ads for plumber services, you will never be concerned about ad reach or impressions, and you will only pay for clicks, implying that you are in full control of your ad spend.
3. Plumbing PPC ads Helps You Target the Right Audience
When running a PPC ad campaign for your plumbing company, you select where and when your ads will show up based on various factors, including device, keywords, website, date, time, and more.
Such flexibility helps you segment your target market and bring your plumbing services in front of the right audience. Your plumbing ads can be displayed to users depending on gender, location, age, and details of where you frequent most on the internet. Targeting such points can be particularly helpful for your plumbing business to find local clients.
4. Results Tracking
Plumbers who invest in PPC ads can view analytics on how their ads perform on several audiences. The beauty of these ads is that all you do has a clear target that can be measured. You can measure everything related to your plumbing advertising campaign from views, traffic, clicks, profits, and costs. From the moment you launch your PPC ad campaign, you understand how much you have spent and if you are generating a loss or profits.
5. PPC ads Help to Drive Warm Leads to Your Plumbing Business
PPC ads for plumbers are one of the effective ways of driving warm leads that are likely to schedule some service appointments. In fact, PPC prospects are 50% more likely to book a plumbing job than organic leads.
These prospects click on ads since they want to find plumbers that suit their requirements. They are ready to book a job but required to identify the right plumbing business that fits their search query. Therefore, keyword research is crucial, and it assists in drawing in warm leads that are more interested in your plumbing services or products.
6. PPC ads for Plumbers Lead to a Great ROI
Another benefit of plumbing PPC ads is that everything can be measured, improved, and optimized.
Unlike many other internet marketing options, Google Ad campaigns are simple to measure, which implies you can enhance your ads until they give a positive ROI.
On average, our PPC ads campaigns produce $2 for every $1 spent, implying that it is a low-risk advertising strategy for reaching new customers.
7. No Need to Worry About Constant Google Algorithms
Unlike plumbing SEO and content marketing which depends on algorithmic updates, PPC ads provide stability. But one of the benefits of PPC ads is that once you develop profitable campaigns, you don’t need to care about Google algorithmic updates.
Actionable Tips to Create a Successful PPC Ad Campaign for Your Plumbing Business
A plumbing PPC ad campaign, when done properly, can be a profitable and valuable tool for your company. It can be an effective way to attract new clients online that are likely to be interested in your plumbing services.
However, your Google Ad campaign must be implemented properly as possible to achieve desired results. Here are some steps that you can take to make the most out of your plumbing PPC campaign:
Begin by Optimizing Your Plumbing Website
Before you launch any PPC campaign, you must take a step back and solve the landing pages that will work together with your ads. Here’s why it’s so crucial: when a potential client clicks on a PPC ad, it is because your ad text intrigued them, and they are hungry to know more. But if the link directs them to a generic or unrelated page to your plumbing website, like your homepage, then that potential client will likely click off to the competition.
A click on your plumbing ad is a desire to discover what the ad was about, which is why it’s super important to develop customized landing pages that compliment your ad’s content. For example, if you are running a PPC ad offering clogged drain repair services in your plumbing services, then the landing page of the ad should be about more details about the clogged drain, something that resonates specifically with the ad text.
Another thing that you need to do with your landing pages is to ensure that they are optimized for performance because if potential clients click on your ad and end up on a page that loads at a crocodile pace, is hard to navigate, or has other technical issues, then they will also bounce. So take time to maximize your plumbing website conversions so that potential customers who come later will be more likely to follow through. Here are some of the tips that you can use to optimize your plumbing website for conversions:
- Use compelling and clear calls to action (CTA).
- Write attention-grabbing and compelling headlines.
- Use a simple plumbing website design with a lot of white space.
- Write a straightforward and clear copy.
- Use images and videos strategically to retain attention.
- Make your information easy to digest by utilizing stand-out quotations, visuals, and bullets.
Choose a Bidding Strategy
There are multiple strategies to select from, and choosing the right one will depend on various factors, including your expertise with PPC, budget, and objectives. One of the first decisions you will have to make is whether to use automated or manual bidding. If you are new to plumbing PPC, you may opt to begin with manual bidding, especially if you are working with a minimal budget since manual bidding allows you to set a cap on the cost per click. The main disadvantage of manual bidding is that it doesn’t give you a chance to optimize your bids.
On the flip side, automated bidding will minimize the time you will require to manage your plumbing ad campaign, but you may end up paying more. Essentially, you can select several bidding strategies depending on whether your objective is to increase traffic, visibility, and conversions.
Set a Budget
Budget is an essential component of your plumbing PPC campaign, but the major benefit of this kind of advertising strategy is that you can operate it on a limited budget, and you can have control over your ad spend. In fact, if you are just starting out in PPC ads but don’t have a lot of money to spend, you can still get started with a small investment of $25.
Choose The Right Keywords
Keyword research is one of the most crucial aspects of your plumbing PPC ad campaign because it is the backbone of the whole process. When selecting your keywords, think about your customers and the search terms they are likely to use when looking for your plumbing services online.
Create several ad groups that contain several keywords that are specific ad groups. This will help to keep your ads relevant to prospects or clients.
Last but not least, don’t forget to utilize negative keywords to increase your conversion rates by filtering out those leads that aren’t specifically searching for your plumbing services online.
Create a Killer Plumbing Ad
Once you have designed your landing page, selected a budget and bidding structure, and done proper keyword research, now it’s time to develop that compelling and killer ad that will attract wallet-out prospects.
Another crucial thing is to have an end goal when writing your ad copy. To grab the attention of your prospects or clients is to think of developing a unique value proposition that makes you different from other plumbing contractors in the area.
Geo-targeting, also known as local PPC, is a plumbing marketing strategy crafted to target an audience within a specific geographical location. Utilize the best geo-targeting practices in Google Ads to create customized campaigns that will deliver your message to potential clients based on their geographic location.
Geo-targeting can be beneficial in helping to optimize your performance. For instance, it helps you create an ad copy that determines the location-specific aspects like specific terms or keywords that only the local target market understands.
As a result, your ads resonate more with users, and the higher your chances of increasing your click-through rate (CTR) and getting more qualified leads.
Utilize Retargeting Ads
A successful plumbing remarketing campaign strategy puts ads in front of users who are familiar with your website and convinces them to return and give your business a second chance.
Retargeting ads can nurture your customer journey by engaging potential clients with content that assists them in re-consider your offer and seeing if it is suitable for them.
Combine with Plumbing SEO
PPC ads for plumbers should be used together with SEO.
SEO data or information can inform your Google Ads data, as well as the other way round. For instance, PPC ads will help you know which keywords are generating or converting more leads. Such information can assist your plumbing website rank higher when utilizing SEO. Thus, running both a PPC and plumbing SEO campaign simultaneously can help your business achieve optimal results!
Reasons Why You Need to Hire a Plumbing PPC Ad Agency to Grow Your Business
Managing your PPC ads involves a lot of things, including setting up, optimizing, and monitoring paid search campaigns. The process can be time-consuming and complex, especially for your in-house marketing teams that handle other sensibilities.
To maximize the returns you get from your plumbing PPC campaigns and offer the most optimal results, and plumbers should consider hiring a plumbing marketing agency like Blackstorm Design + Marketing to manage their Google Ad campaigns.
Here are some reasons why you need to trust us to manage PPC ads for your plumbing business:
As a plumber, you will save a lot of time needed for developing ads, creative assets and campaign setup, and managing your plumbing PPC campaign. This is particularly beneficial if you are new to plumbing ads.
Get Instant Results
Professional plumbing Google Ad agencies like Blactstorm Design + Marketing are experienced at generating desired results.
Detailed, Transparent Reporting
At Blackstorm Design + Marketing, we have all the technologies and tools to monitor your campaign accurately and offer progress reports.
Frequently Asked Questions About Plumbing PPC
What is plumbing PPC?
If you want to increase the visibility of your plumbing company services online, then you need to invest in pay-per-click advertising campaigns. Every time a prospect searches on Google for local plumbers, your PPC ad will show up on top of the results listed.
Is PPC for Plumbers Worth it?
As the stiff competition for new clients continues, PPC ads for plumbers form one of the effective ways of getting in front of prospects looking for your plumbing services on the internet.
Don’t Trust Your Plumbing Google Ads Campaign to any Marketing Agency
Schedule a free discovery call with Blackstorm Design+ Marketing to learn how PPC ads can help grow your plumbing business today.