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Lisa Grant Avatar
Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

Hugo Vega Avatar
Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

Jeannette Potter Avatar
Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

Larry Phelps Avatar
Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

Lindsay Bowen Avatar
Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

Top 7 Benefits of PPC Advertising for Small Businesses

Building a business from scratch can be a difficult and challenging thing to do, especially if you are just starting out. Whether you are a pro or not, the good news is that with a few marketing strategies, you can be able to turn your business into something big. One of the many strategies you can use is pay-per-click advertising. Also commonly referred to as PPC advertising, this can be a good option for any small business. Here are 7 top benefits for anyone looking to use PPC advertising for their business.

1. Increase Traffic to Your Website

One of the main advantages of PPC advertising is that it increases the amount of traffic to your website and related pages. If you strategically have the paid advertisement on the first page of a search engine such as Google, this could be all you need to increase your online visibility in no time.

2. Boost Your Sales

With increased visibility, thanks to paid advertisements, you can be able to translate the views you get into a customer base. If you offer quality products or services, chances are that your audience will buy from you and spread the news to others looking for the same products or services.

3. Monitor Your Advertising Expenses

With PPC advertising, any small business owner can be able to control their expenditure when it comes to advertising costs. Because PPC advertising allows you to pay for your advertising costs as you go along, you do not have to pay for those adverts that are underperforming. The good news is that you can always change your campaign strategy along the way and incur no losses.

4. Pay Only After Clicks

Another benefit of using PPC advertising is that you do not have to worry about keyword bidding wars. All you have to do is wait and pay after someone clicks on an ad on your website. This is cost-effective in the long-term.

5. Monitor Ad Performance More Efficiently

For most business owners, monitoring ad performance is difficult with traditional advertising. However, with PPC advertising, you can rest easy and monitor how your advertisements are performing in real-time. With he real time data that you get, you can proceed with a specific ad strategy or shift to one that markets your business better.

6. Enhance Your Brand Recognition

One of the best ways of enhancing your brand recognition is by remarketing your brand over and over again. For most small business owners, this is as easy as remarketing their brand using their PPC advertising. It is not only effective as the brand will stay in the mind of a potential customer, but this strategy is also cost-effective.

7. Ease of Use

Unlike certain traditional methods of advertising, PPC is effective in that it is easy to create and use. The fact that you can easily come up with one yourself also makes it a plus for small businesses.

If you want to try out PPC advertising for your own business, working with a professional marketing agency can work wonders for your business.

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