13 Plumbing Website Design Tips To Generate More Leads And Sales

Expert Tips For Creating A Simple, Responsive, And Search-engine-friendly Plumbing Website To Generate Leads Effortlessly 24/7.

There is a common misconception that since plumbers are always in high demand and offer an important service, they don’t have to market their services aggressively. That’s wrong! In a competitive industry, the sure way to grow your plumbing company and set yourself ahead of the competitors is by creating a professional plumbing service company website to get new leads.

Your plumbing leads are only as valuable as the website that generates them. Optimizing your plumber website to produce qualified leads is a no-brainer. However, it is not as easy as throwing a “Click below” button on your landing page and watching consistent leads pouring in.

Instead, plumbing contractors and marketers should take a more strategic approach. This post will discuss some quick and efficient ways to optimize your plumbing website for lead generation.

To know how to optimize your site, we will first give you an overview of the HVAC and Plumbing lead generation process.

Generating plumbing leads generally begins when a plumbing site browser clicks on a call-to-action (CTA) on one of your blog posts or site pages. That call to action directs them to a landing page, which has a form that helps to collect visitors’ information. Once the visitor completes the form and submits it, they will be directed to a thank you page.

Now that you have grasped a basic understanding of the lead generation process. Let’s dive into the details.

13 Plumbing Website Design Tips To Generate More Leads Online

As crucial as having a functional website for your plumbing company, it is equally important to ensure that your site has a professional feel and look, which can only be achieved through a great design. The most efficient way to set your plumbing business apart from the competition is by investing in a plumbing website design and development so that people can access it and know the services you offer and other related information.

A Professional Plumbing Website Performs Three Important Roles In Your Business:

  • It helps prospects/clients find your company when searching for plumbing services online.
  • It legitimizes your business and showcases your USPs to convince homeowners why they should hire your company for plumbing services and the benefits they will get by choosing you over other plumbers online.
  • A professional plumber’s website makes it easy for leads to contact your business and book service appointments.

Simply put, take your plumbing website as a 24/7 sales representative who showcases your reviews and competitive advantages and communicates about your services all day and night without getting tired. The benefits discussed above can only be achieved if you work with a reputable plumbing website design agency such as Blackstorm Design + Marketing. But what features should you look for in a professionally designed plumbing website

Let’s dive into the plumbing website design tips for a lead generation without further hesitation.

1. Create a Plumbing Website with a User-Friendly Design

Your plumbing website serves as an online digital business card for the company. What do potential customers or homeowners see?

Remember that they will judge your site within seconds, particularly if they need commercial or residential emergency plumbing services. So don’t clutter your site with overwhelming graphics, low-contrast fonts, and loads of information. And since over 64% of plumbing services online take place on mobile devices, having a mobile-friendly plumbing website design is important.

Allow clients to find what they require within seconds upon landing on your plumbing website. Thus, you need to give prospects the information they are searching for as soon as they come to your plumbing website. Immediately they come to your plumbing website, let them know;

  1. Who are you?
  2. What plumbing services does your company offer?
  3. How can they schedule service appointments?

Who you are: This is the most fundamental part of any plumbing website. Your site design should be clear for any visitor to understand who you are. This information can be the name of your plumbing business, tagline, and other important information about you. Prospects must also be able to locate their contact information easily. Plumbers are also known to provide various services. So, it would be best to inform your prospects about your specific plumbing services. From the services section, include a book appointment form or a contact form.

Pro tip: You don’t need to hire an expensive plumbing marketing agency to create a professional website for your plumbing website.

2. Drive Non-stop Traffic To Your Plumbing Website With Compelling Call-to-Actions (CTA).

Call to Action (CTA’s) are crucial in plumbing website design. They purposefully compel your site visitors to take a specific action, implying that you must be careful when using them on your plumbing website.

The best plumbing website designs provide an easy-to-locate call to action, such as “Schedule now” or “Call now.” For convenience and ease, it is crucial to provide various contact options to help prospects contact you easily. The top plumber websites provide text or chat features via automated platforms so clients can obtain a prompt response and get their queries answered quickly.

Your call to action should be concise and clean and help your visitors understand where they are going once they click. This can be achieved by offering a thumbnail image of the downloadable content on your landing page.

3. Create a Professional Logo For Your Plumbing Business

Would you trust a plumbing company without a logo? There are low chances of strangers trusting your plumbing business, especially if it doesn’t have a professional logo. Investing in a professional company logo is as crucial as designing your plumbing website. This is because it will differentiate your business from other plumbers and help prospects recognize your business easily. A professional plumbing business logo offers a great opportunity to showcase your company’s vision, mission, and values.

It will also create a lasting and memorable first impression on your target audience’s mind concerning the seriousness towards your business, build trust and help to improve your brand awareness. So, invest your money and time to develop a kickass professional logo design for your plumbing business.

4. Your Plumbing Website Must Have a Responsive Design

Before you build your plumbing website design, ensure it is mobile responsive. This implies that it can operate optimally on different screen sizes. The plumbing website should function and appear the same way as in the desktop version.

Having a mobile-friendly plumbing site increases the accessibility of your plumbing company. If you use WordPress as a CMS, consider buying a responsive theme.

A responsive design implies that your plumbing website instantly resizes to adjust to your prospect’s screen size, where they are using a desktop, phone, laptop, or tablet.

Mobile responsiveness is a must for modern plumbing service company websites. You don’t want to lose plumbing clients because of this. Test to see how your content displays on various devices. There are various tools to test for the mobile-friendliness of your site. Examples are Bing Mobile-friendliness and Google’s mobile-friendly test, Google Page Speed Insights.                                                             

5. Security

Security in any plumbing website design is crucial. Depending on your web host provider, your hosting may come with an SSL certificate, or you may buy it afterward. A Secure Socket Layer certificate safeguards the data passed between a browser and a web server.

In a plumbing website design, you must assure your clients of your data’s security. Everyone needs to be sure that their personal /confidential details are safe. Therefore, having a secure plumbing website for your browsers should be on top of your priorities.

6. Include Service Areas In Your Plumbing Website

Not listing your service areas can be a frustrating experience for prospects/clients who want to find the “plumber near me” as fast as possible. If you serve particular locations, mentioning them on your site is crucial. This will help prospects that don’t reside within your serviceable areas not to waste time calling you or completing the callback form. It will also assist you in filtering out unwanted plumbing leads for your company and only focus on those relevant to your serviceable areas.

7. Ensure Your Site Is Search Engine Friendly

SEO, otherwise known as search engine optimization, is the process of ensuring that your plumbing website ranks higher on the search engine results pages. SEO works for both websites and content in general. You must add keywords, meta descriptions, title tags, and header tags.

This boosts your chances of attracting traffic to your plumbing website. In a plumbing website design, SEO operates the same way. Consider optimizing your plumbing website to attract a wider audience and higher website visibility.

If you aren’t sure where to begin or how to navigate it, you can hire a plumbing website design agency to optimize your site. It would be best if you had proper SEO to rank on the first search engine result pages in this competitive field.

8. Showcase Your Competitive Differences

Homeowners today are accustomed to comparison shopping and visit multiple plumber sites before deciding which one suits them best.

If you want to win new clients, your plumbing website design should clearly show what makes your business unique and set it apart from other roofers in the market.

What unique offering or plumbing service do you bring to the market? What do you specialize in or do differently than anyone else in that service area? For example, you may provide 24/7 emergency plumbing service in an underserved neighborhood or have more on-call technicians than competitors.  

Here are some tips to help sell your competitive differences to your prospects/clients:

  • Emphasizing convenience can help to impress time-starved homeowners
  • Upfront pricing plus other timesavers can assist in drawing clients.
  • Demonstrate what sets you apart as a plumber.

9. Focus On User Experience In Your Plumbing Website

Site navigation is one aspect of user experience that you need to consider. Nothing frustrates a browser more than poor navigation, which can increase bounce rates on your plumbing website.

If your website looks great visually, but browsers can’t freely navigate through the crucial pages, then good visuals don’t matter.

Site speed is also a part of the user experience. Your plumbing website should load fast on both desktop and mobile devices. Most potential clients will bounce off your site if it takes longer to display. To get more visitors to your site, you need to optimize your site for speed.

10. Display Prominent Positive Online Reviews

Positive reviews can help improve your plumbing company’s reputation and establish customer trust. Since positive online recommendations make over 90% of prospects more likely to hire a plumbing service, according to a local consumer review survey, ensure that you get as many 5-star reviews as possible for your plumbing service company website.

To obtain awesome reviews, your plumbing company must first provide exceptional service. Homeowners are more likely to review your business online if they are impressed by your company’s professionalism, efficiency, and extra effort to get the job done.

After your plumbing business offers exceptional service, asking the client to leave a review is alright. More than 80% of clients are willing to leave reviews, and over 60% have written a review for a local service business, according to the local consumer review survey.

When a prospect reads through those 5-star reviews on your plumbing company website, it assures them that they are making the right decision in choosing your plumbing business.

11. Accreditations, Testimonials, And Awards

Showcasing plumbing business testimonials, awards, and accreditations, particularly for those top ratings, helps clients know your plumbing business is serious about providing quality, consistent service. Highlight what sets your business apart by displaying professional certifications, Angie’s List, HomeAdvisor, and Better Business Bureau.

You have strived to establish your plumbing business as a trustworthy, legitimate, and professional local business. Show off your awards, testimonials, accreditations, and badges to show potential customers that you mean business.

12. Add Original Photos For Greater Credibility

Nothing builds credibility and trust more than bright, clean, authentic photos. Most smartphones come with quality cameras that can help to take professional photos of yourself and your team, plus upload them on your plumbing website within minutes. Here are some of the photos you can include on your plumbing company website, including;

  • Your plumbing company vehicle
  • Before and after photos of completed projects
  • You and your team photos
  • A video of a technician performing some plumbing tasks.

13. Ensure You Get a Well-Branded Plumbing Website

Have you seen a plumbing website similar to others across the internet? These kinds of websites come from templates and typically fail to produce a great website. The best plumber website showcases a company uniquely by showing original images of your team and aligning them with a color scheme. A professional plumbing company logo should appear prominently across your plumbing website.

When building a plumber website, remember you represent your business, which implies that you need to prove to prospects who you are and what you do. Include your logo, services, and your unique selling proposition that makes you different from other plumbers.

To get more customers, ensure that you implement the plumber website design hacks discussed above. Remember, your site acts as a 24/7 sales representative who should also represent your business and differentiate you from other plumbers in your neighborhood.

Implementing all the above tips may be difficult if you are starting. To begin with, ensure that your plumber website is search engine optimized, responsive, and easy to navigate. But also keep your goals in mind.

Besides converting and attracting more prospects/clients to your plumbing business, which other objectives do you want your plumber website to attain?

Does your business need a professional plumbing website or a redesign? Schedule a free strategy session with one of our experienced web design experts to learn how we can convert your site into a 24/7 lead-generating machine.



We work with roofers all over the country to uncover their problems, analyzing their competition, also developing a dominating growth strategy; we could easily charge $1,000.

We are offering this $1,000 strategy session completely Free. We will invest the time, resources, and expertise… all you have to do is invest your time.

Those who don’t take Step #1 can never take Step #2. Schedule your strategy session now.

Don't Go Yet!

Request A Custom Quote For Your Design & SEO.

Whether you have a complex project or a simple one, we will provide you with a straightforward custom quote.