Categories
Branding Growth Strategies SEO Website Design

So You Need a Mobile-Friendly Roofing Website: Here is What You Need to Know

Is your roofing website optimized for mobile devices?

Although mobile devices contribute approximately 52% of search engine traffic, most roofing contractors have not updated their websites for mobile performance. 

Do you fall into that category? 

In April 2015, Google stated that they would include mobile-optimized websites in the search algorithm, and this had roofing marketers scramble to make sure that their sites were touch-screen compatible and responsive. 

But now that the hype has dwindled, it seems many roofers have forgotten the benefits of running a mobile-optimized website and are contented with just having a responsive webpage.

Numerous studies have found out that when it comes to searching for content on touch-screen devices, about 48% of visitors start on search engines. 

This implies that for your roofing website to be found on a prospect’s mobile device, it should not only be mobile optimized but rank on top of the search results. 

Due to the limited screen sizes and the environment in which browsing occurs, prospects/ clients search for a mobile roofing website with a definite plan of action.

This implies that if your mobile roofing website does not instantly give them the details they require and do it in a quick and organized way, they will likely go to your competitor’s webpage.

Simply put, the average mobile user has an attention span of around 4-8 seconds. When it comes, mobile browsing speed is everything, and your mobile webpages must load quickly, don’t have too many graphics, and don’t require users to adjust their screen or zoom in.

Take a minute and ask yourself the following questions regarding your roofing website:

  1. Does it immediately convey your brand’s message?
  2. Is it simple to navigate?
  3. Do you have just one call to action on every page?
  4. Are your buttons touch-screen friendly?
  5. Can your prospect read content without toggling the screen or zooming?
  6. Does the webpage load instantly?
  7. Are ads, images blocking readers from accessing some information?
  8. Is the checkout process simple and easy to follow?
  9. Are opt-in forms accessible to fill-in? 
  10. Are your social media buttons easy to locate, and do they work?

This is an essential list that will help you assess your mobile roofing website’s performance and quality. If you want to make sure that your roofing website is as mobile-friendly as possible, here is a list of 10 features that your mobile-optimized roofing website must contain;

mobile-friendly Roofing website

Your mobile Roofing website should be easy to Navigate.

When using a mobile device or tablet, it is tough to navigate an extensive menu or navigation bar due to a lack of screen space. This implies that the menu bar on your mobile website requires to be adjusted to appear more accessible and more straightforward to navigate through.

Readability is exceptionally crucial for mobile website content because the text is smaller than laptop or desktop text. Your content should not force readers to zoom in to read every page of your site. Besides, make sure that your navigation sections are not clustered together, making it difficult for the user to click on every option. The navigation for mobile roofing websites should be vertical, and the space between the elements must be large enough to avoid misclicks.

Make Call-To-Actions Eye-Catching and Clear

Call to actions assist your prospects/clients to know what steps you want them to take during their visit and make it simple to do so. Most mobile devices, like tablets or smartphones, have a limited screen size, which implies that your CTA buttons should be adjusted to cater for this limitation.

CTA’s play a crucial role in any website design, whether desktop or mobile because they tell your client/prospects what they need to do after visiting your site. However, when it comes to mobile roofing, webpages need to be easily accessible and clear to immediately communicate to the client what their next course of action should be.

Ideally, your CTA should use contrasting fonts, colors, or other style elements to help it stand out. Keep in mind that most mobile users are in a hurry and don’t want to be redirected to a page they have no clue about or unsure of what will occur. So for such reasons, try to keep your CTA’s on mobile devices on point and precise.

Make it Easy for Prospects/Clients to Contact You and Ask Questions.

As a roofing contractor, it is essential to make sure that your leads, clients, and prospects can immediately contact you if required.

This will make your customers feel comfortable with making a purchase or reaching out for support. It would be advisable to have a “click to call” feature on a mobile device, which helps customers contact you from their mobile phones or tablets instantly. This feature should be on an easy-to-find location, mainly if you ask clients to insert their credit card details.

You may need to provide an email contact option, as studies have shown that prospects are likely to email your business instead of calling you.

To make your mobile roofing website feel welcoming and friendly, you may include a Frequently Asked Questions section that allows prospects/customers to find answers to any question they might have.

Another method of making your roofing business reachable is to incorporate Google Maps that lets visitors insert your company address into their GPRS immediately.

Roofing Website Should Load Fast on Mobile Devices 

Roofing Website Should Load Fast on Mobile Devices 

When prospects browse for information on their smartphones or tablets, they want things quickly, if not immediately. It is crucial to remember this when designing a mobile roofing website, and the general rule is that your website should load in less than three seconds.

This is because most users expect your site to load within 4 seconds or less, and besides, many customers are unhappy with the current loading speeds of their smartphones.  

When prospects/clients are unhappy with your site’s loading speeds, they will bounce back to your competitors whose pages load faster. This implies that in 4 seconds, you could have lost a potential client. 

You should also make sure that your mobile webpages can accommodate both three or 4G connections and Wi-Fi and that the whole site is kept under 1MB.

Thus, you should use videos and images wisely, since most of them occupy a lot of space.

Provide Filter Options to Help Visitors Find What They Are Searching for

When browsing on their mobile devices, visitors are likely to scroll through numerous pages hunting for high-quality content. 

That is why your search results must offer precisely what your users are searching for on the first page. It is also essential to include relevant information like prices, colors, featured images, and descriptions on the same page to prevent users from clicking too much on other pages.

Keep Fingers and Thumbs in Mind when Designing a Mobile Friendly Roofing Website

Studies have shown that one of the major complaints to using mobile sites is that the buttons are too small, and the text is too difficult to read. 

While you might have a lot of freedom when designing a desktop site, when it comes to mobile roofing websites, less and more significant is usually the best.

This implies that you need to have large buttons, and your content should be easy to navigate and read. You should avoid distracting pop-ups or sidebars and unnecessary information.

When designing your website, remember that the minimum tap area to accommodate visitors’ thumb width is 43 Px by 43 Px. This is not a general rule, but you need to keep an adequate spacing on your website.

Avoid Pop-Ups on Mobile Devices

Avoid Pop-Ups on Mobile Devices

Generally, pop-ups frustrate a client/prospect. Surveys and research also prove that clients are not thrilled by pop-ups, particularly when searching for valuable information on their mobile devices. 

Time is of importance for prospects/customers browsing on their tablets or smartphones, and pop-ups seem to divert them from what your site offers.

Pop-ups also occupy lots of space on mobile screens and may distract your users from completing the desired Call to Action (CTA).

Of course, this is something that your business needs to split test itself, but it is vital to determine whether or not having pop-ups on your mobile roofing website is worth it. 

Optimize Your Roofing Keywords for Mobile-Friendly Searches

When choosing keywords for your mobile roofing website, it is essential to think about what your potential customers will type in their mobile devices compared to what they type in a desktop platform. 

When searching for information on mobile devices, prospects/clients are likely to ask questions. Search by postcode or location and use terms such as “how,” “what,” and “where.” Think about the keywords you are going to use on your website. For example, consider including your location or postcode as part of your keyword.

For roofing articles, think of using terms like “how-to” or “what is” to be more relevant to your audience and needs. 

Keep Your Layout Well Organized and Simple 

When it comes to your roofing website, keep things well organized and simple to help your leads and clients to navigate easily. 

This means from the moment a user clicks on your website; they should be able to :

-Find the information they are searching for on the same screen

-Complete the desired action like booking a job or sourcing information

-Easily navigate through your desired process in simple steps

Don’t Use Stock Roofing Photos.

Try to get real photos of roofing projects you have worked on in the past. This boosts your goodwill with clients and does not look like one lazy roofing website design. Real photos provide proof that you are capable of offering topnotch services.

Roofing Website Checklist

Your Mobile Friendly Roofing Website Checklist

Mobile purchasing, browsing, and searching are here to stay, and in fact, trends show that it will become more famous in the coming days.

This implies that you have to prioritize updating your mobile roofing website and stay ahead of statistics and trends or risk losing a considerable percentage of leads and potential clients.

Now that you have scrolled through the ten ways to optimize your site for the best performance on mobile devices, here is a final checklist that you can use to check whether all pages are at par:

  • Does your roofing website load in less than 4 seconds?
  • Is your call to action clear and eye-catching?
  • Do your search options contain filters to helps users find what they are looking for?
  • Do prospects/ clients know where to go once they land on your roofing website?
  • Are the contact details easily accessible on every page?
  • Are pop-ups minimizing your conversion rates?
  • Are clients able to book jobs or buy products within a few steps?
  • Are your Call to Action buttons strategically placed?
  • Is your site content readable without adjusting the screen size?
  • Does your website offer precise information about the services or products?

Roofing Website Optimization

Next Action: Examine Your Roofing Website and if it is not mobile-optimized, Get a Responsive Design

By considering the above-discussed features, you can ensure that your site is built correctly to educate people searching for information and converting those who want to book jobs with your business. While your roofing website may be technically perfect, it could still appear awful to users. Grab your friend and ask them to navigate through your site using their mobile phones. Then request them to fill out the contact form and test the click-to-call button.  

If your site cannot be navigated efficiently, then it is time for a mobile site redesign. At Blackstorm Roofing marketing, we have experienced website designers who will ensure that your users have a pleasant experience browsing your site on their mobile devices as well as on the desktops. 

If you are searching for additional assistance in getting your mobile roofing website running professionally, please contact us to learn more about our custom, responsive roofing website solutions today.

Categories
Growth Strategies Industry Knowledge Social Media Website Design

The Ultimate Google Tag Manager Guide for Roofing Contractors in 2020

Many prospects that land in your roofing website end up abandoned, sales dropped contacts, and incomplete conversions. Facebook and Google provide remarketing tools that help your business market your services and products aggressively to attract more conversions. Once a potential client visits your roofing website, remarketing tools analyze their behavior and present ads at other moments to improve their user experience. This results in more promising leads and significant connections. This post will explain everything that roofers need to know about Google Tag Manager.

What is Google Tag Manager

What is Google Tag Manager?

Google tag manager is a great tool that helps roofing contractors gauge how their website performs, like what areas need improvements, what areas are generating good results, or generally an overview of your website’s functions. It is a management system developed for HTML and Javascript tags used to track your roofing website’s performance. 

A thorough understanding of the Google Tag Manager requires some experience in coding and roofing website design. The tag manager helps to track all your roofing website performance under one dashboard. 

 

Google Tag Manager Guide for Roofing Contractors

Basic Google Tag Manager Terms that Roofers Should Know

 

As a roofing contractor, you need to know what is working in the digital marketing space to make an informed decision. Without further ado, let us explain a few definitions and terms that pertain to the Google Tag Manager.

Containers

Synonymous with the account structure in Google analytics, a roofer can create a GTM account to manage multiple mobile apps or roofing websites. When managing individual properties, roofers will create what is referred to as containers.

A container serves as a method of grouping tags. Using the Google tag manager interface, roofers can incorporate all the supported tags in one container.

Think of a container like a shopping basket where you throw all the items you want to purchase. Within the Google tag manager, you can find the snippets that you can apply throughout your site. 

Tags for Google Tag Manager

Tags

Tags have various uses, including monitoring form submissions, generating heat maps, conducting surveys, putting cookies that help in retargeting, and tracking how clients interact with your site.

Tags can also monitor particular events or actions customers take, like downloading files, adding items on their cart, or clicking on specific links.

Roofing websites often leverage multiple tags, and they normally hire developers to manage them. With Google Tag Manager, roofing business owners can disable, edit, or add tags right from the GTM interface, thus eliminating the need to hire web developers.

Triggers

Triggers (aka rules) are conditions that, once met, tell your tag to fire or activate. Clients’ actions taken on your websites-commonly, referred to as events-can only be analyzed using pre-determined triggers. Common events that will cause triggers to include page views, form fills, and link clicks. Triggers within the GTM interface automate your tagging efforts, and thus roofers can spend less time adding tags to their roofing website.    

Filters 

After defining the kind of tags you want, you can refine your results further with filters. Categorized into “values” and “operators,” these factors are particularly tailored to the trigger.

  • Operators define whether a numerical event is important enough to cause a trigger; for instance, greater than ten or less than two. Operators normally specify when a tag should fire based on a certain event like time spent on a web page or number of successful clicks.
  • Values specify when a tag should be fired based on a satisfying condition. It may contain a particular URL or words like “thank you.”

Variables 

These set conditions signify when a trigger should make a tag to fire, containing details that a trigger requires to evaluate beforehand.

Why Should Roofers Use the Google Tag Manager?

Here are the several advantages that roofing contractors can enjoy by setting up and installing Google Tag Manager in their websites:

Google Tag Manager Eliminates the Hassle of adding Tags to your Roofing website.

Before the Google Tag Manager was invented, every time a tag required is editing, adding, or deleting, a website developer had to be outsourced to hard code the roofing website. The Google Tag Manager container code can contain various analytics and marketing tags placed on your roofing website’s pages. This means that you only require a few clicks to remove, add new tags, or edit, and you can perform all these tasks in a user-friendly GTM interface. Google Tag Manager has made the process of adding tags easier since they are controlled from one place. 

Google Tag Manager Reduces Reliance on Web Developers 

By far, the major advantage of Google Tag Manager is that it helps roofing contractors implement tags without relying on website developers. Website developers are usually occupied with high priority projects, so they may not have all the time to help with your tagging needs. But since the Google Tag Manager helps you bypass the source code, you can quickly edit or add tags.

Google Tag Manager Makes Tracking of Your Roofing Business a Breeze

Google Tag Manager helps roofers perform the same task that took several days or weeks within minutes. It comes with various built-in functions and tags that make tracking of your roofing website a breeze. 

Google Tag Manager is Pretty Easy to Use

This is one of the major perks of the Google tag manager; no prior programming experience is needed. Roofing contractors can easily add tags, make updates, deploy tags, and test every change without requiring performing complex website coding. This provides autonomy to your team and streamlines the process, thereby improving the launch times, thereby giving your IT department enough time to concentrate on crucial matters like why your roofing website is so slow. 

Saves Time on Google Tag Manager

GTM saves time

Google tag manager saves roofers time by allowing them to track the codes on their own. You don’t need to hire a marketer to send the tracking code to a developer, only to have it installed a week later since the developer was too busy with other projects. Roofers don’t have to email back-and-forth when they require tracking other events during the week. All tracking codes (also known as tags) can be deleted, edited, or added via the Google Tag platform. 

It is Free!

Before we forget, Google tag manager is free and is ideal for small and medium-sized roofing businesses. However, large roofing companies can upgrade to the premium version of the Google tag manager.

Make Your Life Easier By Partnering with Blackstorm Roofing Marketing Today! 

The learning curve of understanding Google Tag manager is steep; however, once you master the basics, tracking all your marketing activities becomes a breeze. Fortunately, the Blackstorm Roofing Marketing team can manage website analytics and events tracking on your behalf and deliver a simplified data analysis to see the progress you are making on your roofing business. Here are some of the common events that we will track on your roofing website; 

  • Engagement with maps: we will monitor how often customers with a Geo-map embedded in your roofing company location.
  • Form Submissions: Tracking the number of clients that submit a subscription or contact form. 
  • YouTube Views:  Monitoring the number of website visitors who play the video embedded on your site.
  • Clicks on External links:  Tracking the number of visitors who click on your social media profile or on Yelp to review your business.

At Blackstorm Roofing Marketing, we aim to provide a substantial ROI for our clients by utilizing the data provided by Google Analytics and Google Tag Manager to hone, revise, and improve your roofing website regularly. 

Google Tag Manager Installation 

For optimal results on your roofing business website, professional Google Tag Manager is always recommended. Blackstorm Roofing Marketing is ready to offer expert implementation, planning, and management of your GTM efforts to ensure that you get the most leads from your roofing website. However, our services don’t end here. We also provide search engine optimization, pay per click, retargetingreputation management, and website design services to make sure that we cover a full spectrum of digital roofing marketing so that qualified leads can be generated through multiple platforms. 

Social Media Tag Management

Social Media Tag Management  

Facebook also provides a remarketing tagging option that allows roofers to remarket to prospects who have visited your roofing website, Instagram, or even Facebook page. This increases your conversion rates and increases the chances of making a roofing sale. The Blackstorm Roofing Marketing team has the know-how and experience to manage your social media remarketing and tagging campaign for increased company website traffic, advertising return, and awareness.

Custom Google Tag Manager Installations can also improve tracking performance and the online system’s performance. Basic installations do not allow variables or event tracking and remaining of data layers. Thus, investing in a roofing marketing company with an in-depth knowledge of GTM, along with JavaScript and HTML code, is highly recommended. 

When you consider all the Blackstorm Roofing Marketing team’s benefits, you find a roofing marketer that can achieve as much at a competitive price.

If you need a partner to manage all your online marketing campaigns, please schedule a free strategy session with our growth experts to get started today! 

 

 

Categories
Growth Strategies Local SEO Marketing Reputation Management Roofing SEO Website Design

Watch out! The Top 13 Mistakes to Avoid When Creating a Roofing Website (And What to Do Instead)

eady to take your roofing company online?

The first thing you need is a reliable and attractive website to deliver company strategy to clients. 

Nowadays, practically every roofing business – small or large has a website. If you don’t have a roofing website, you could miss out on potential leads and unlimited traffic. Most roofers have no idea where to start when it comes to creating a perfect website. To assist you to avoid their common pitfalls, here are the ten things you must avoid in your roofing website (and what to do instead)

Do Not Try to Make a Sale

Most visitors coming to your roofing website don’t have any clue about your business. They are only researching and are searching for various options.

If you attempt to make a sale right on your roofing website, you will turn away most of these property owners and possibly lose many leads. You want to get the property owner on the phone straight away, and that’s what your website should be created to achieve. 

While it is true that you built your roofing website to book more jobs, you need to have something that makes you unique. Tell your prospects about the “why” and what needs does your service or product fill-in? All of these details will give your customers more of a unique experience and set your business apart in the crowded marketplace.

Roofing Website Call to Action

Call to Action

Now that prospects/ clients have landed on your roofing website, it should be obvious what they require to do next. A classic blunder that most roofers make is failing to offer this vital information. But you must tell prospects/ customers what you are requesting from them. This could be downloading an e-book or booking a job, but you need to persuade them to complete the action carefully. If a visitor has made it this far, it means that you have done a great job to hook their interests with your content and design, but you need to take your relationship with the customer to the next level.

Things Avoid When Creating a Roofing Website

Neglecting the Look of their Website

When looking at the pitfalls to avoid while creating a roofing website, having a cluttered homepage is undoubtedly one of them. A messy website will make your roofing company lose potential leads. Your roofing website should look professional and pleasant. Examine your roofing website from a property owner’s perspective and make sure it portrays the quality and professionalism you can offer as a roofer.

Navigation

When visitors land on your roofing website, they want to find the information they are searching for quickly. This implies that the last thing you should have on your company website is lousy navigation. 

Here are some tips that will help to simplify your client experience:

  • Use a theme; with a reliable CMS and a good theme, your roofing website can look friendly and professional.
  • Stick with the standards; Adhere to the primary navigation standard.
  • Avoid Overwhelming your clients:  Your clients should be able to see your points quickly, and that’s why you should not add too much clutter on your pages.

Not Including Testimonials

When a prospect first lands on your roofing website, they don’t have sufficient information to trust your company straight away. You can help them trust your business by including a few testimonials on each page of your roofing website.

Testimonials from your previous clients are influential in creating trust with your potential customers. Ensure that any visitor who comes to your roofing website can read the testimonials without looking for them.

Make the Roofing Website Responsive

Not Making the Website Responsive

All roofing websites should be responsive today. This is because most customers browse more on their tablets and smartphones than on desktops. That said, your website needs to perform and look as good on a small screen as in a large one.

You can do many things to make your roofing website responsive; the easiest one is a partner with a reputable website designer who specializes in responsive sites. Using an experienced web design agency like Blackstorm Roofing Marketing will help you create a unique roofing website that will set your business apart from the competition.

Failing to Update the Roofing Website Regularly 

Nothing is more frustrating than a roofing website that’s not updated. If your last entry to your blog or website was done four months ago, you send signals that you don’t care about prospects that frequent your site. Ensure your contact details are updated, and the hours of operation are clearly stated on your website.

Roofing SEO

Ignoring Search Engine Optimization (SEO)

While some roofers wrongly think that poorly designed websites mean negative user experience, its content can break or make lead and traffic generation. Topnotch content offers exceptional value and makes your site visible to search engines.

Unfortunately, there is no magic recipe to obtain high rankings on the search engines.

What’s more:

High search engine results don’t occur overnight. Conventional SEO is used to mix thin content, stuffed keywords, and lots of haphazard backlinks (whether credible or not)

Search engine algorithms have changed a lot and have incorporated various factors into ranking the site.

If you want your roofing website to be found on top of Google search results, consider the following factors;

  •  Focus on Long-Tail Roofing Keywords

Long-tail keywords are the direction that the prospect’s searches are heading –a more natural approach.

It will be easier for you to rank for long-tail keywords than the shorter ones, and this will bring your business more qualified leads.

For example:

Instead of “roof installation,” you can try this long-tail keyword, “how much does roof installation cost?”

Other examples of roofing long-tail keywords can be found if you do an initial search on Google for the shorter keywords (otherwise known as the head term)

  • Post High-Quality Content Regularly

A stale roofing website will not develop a more substantial relationship with repeat clients or prospects. You must provide informative, fresh, and unique content. This frequent, topnotch content is nowadays regarded as a common SEO practice.

This adage still holds: content is king. 

Consider incorporating an active blog component to your roofing website. 

A blog will help you share helpful expertise and the latest roofing industry trends. Give your prospects value that will, in turn, make them trust you and build your brand. 

Select topics that offer vital information and engage readers, in a well-structured format of at least 1000 words (if not more)

  • Encourage Social Engagement

One thing that can set your small roofing business apart from large brands is the ability to connect with your clients on a personal level.

An excellent way to enhance such relationships is via social network sites like Twitter, Instagram, Pinterest, and Facebook. These outlets offer a perfect way to strengthen your customer service recognition and brand identity. Combine regular blog posting and social sharing; you stand a higher chance of showing on top of Google results.Website Contact Details

Tough to Find Contact Details

Your roofing company should be everybody’s business!

Clients and Prospects need to get in touch with your company quickly.

Mostly, roofing website owners do not show their contact details like phone numbers or emails prominently on the footer and header, or a dedicated contact us page.

As a roofer, you should make it easy for clients/prospects to contact you either by phone or email, or both. Have a contact us page or list your contact information at the bottom of your homepage. If contacting you directly is a step towards generating new leads, failing to include contact details could be a huge problem. 

Place a clear call to action in the header with a direct phone number (example, call 700-555-555 for a free estimate today).

Slow Website Loading

Slow Loading Times

If your roofing website loads slowly, you will lose potential leads/clients. By slow, we mean that your roofing website takes more than three seconds to load. In a world of instant gratification that we live in, we expect web pages to load faster and give the required information with ease.

According to Google, over 50% of mobile users leave a site that takes more than three seconds to load. A slow roofing website can negatively impact your search engine rankings.

This website pitfall may be a technical issue. So, it is crucial to get your web designer involved to look for ways of speeding up your website.

For new website design, make sure that having a fast loading website is at the top of your priorities when giving out instructions to your website design agency.

Forgetting the Analytics

A roofing website is not something that you create and forget about. The trends in customer preference and website design are constantly changing, and it is crucial to stay updated on what is happening in your industry. Fortunately, there are many analytical tools, including Google webmaster tools, that can assist in monitoring your roofing website’s performance. The more you understand the pages driving conversions and those slowing your website, the faster your roofing company can grow.

Unclear and Inconsistent Brand Messaging

Brand messaging is a success factor for all the major roofing contractors, but it is starting to gain traction among small roofing business owners.

The key here is storytelling.

This means that you need to create compelling content that connects your audience at an emotional level.

If you are like every other roofer out there; why should prospects or clients care?

To stand out, your messaging has to come from your brand beliefs and values. This is what will set your business apart from the competition.

Here is the most crucial part:

Your roofing website content should address your target audience’s motivations and needs, not your accomplishments or agendas.

 Talk less about yourself and discuss more about solving your client’s pain points. It is a discussion that builds trust, which leads to more booked jobs or increased roofing sales.

Lack of Intuitive Roofing Website Design

Lack of Intuitive Design

The functionality of your roofing website should be intuitive to visitors. This means that they require knowing what and where to click to move to another page on your website.

Your menu should be visible on the home page and have clear icons where visitors can find what they require.

If users require too much effort to find specific information on your site, they will move to another area where the data is readily available.

Reminder: Make Sure You Don’t Have a Poorly Designed Roofing Website.

Generate more roofing leads with these easy and quick solutions to solve significant website design pitfalls. Include these practices when designing a new roofing website;

  • Use a compelling Call to Action that drives prospects down to the conversion funnel.
  • Have Google Analytics installed to monitor the performance of your roofing website
  • Provide crystal messaging to the right target audience
  • Post blog content regularly, focus on long-tail keywords, and share it on social media platforms.
  • Optimize the loading speed of your roofing website and keep prospects/clients engaged.
  • Make sure your roofing website provides an excellent mobile user experience.
  • Place a visible email or phone number in the header and the contact us section of your website.
  • Educate property owners about the benefits they will get by booking a job with your company instead of trying to make a sale.

Build Roofing Website

Build Your Roofing Website Today 

With all the tasks to juggle as a roofing contractor, you should hire a reputable website design agency like Blackstorm Roofing Marketing. We help design roofing websites that generate leads for your company by offering an excellent user experience for your clients. 

And more importantly, avoid all the standard website design pitfalls discussed in this post.

Besides roofing web design and development, we will offer free consultation on content marketing to attract prospects, effective search engine optimization techniques, and a successful reputation management strategy.

If you want to build a new online presence for your roofing brand or revamp an existing roofing website, please schedule a free strategy session with our growth experts today! 

Categories
Graphic Design Local Marketing Marketing UX Web Design Website Website Design

How User Experience (UX) Design Affects Your Plumbing + HVAC Sales

As a plumbing + HVAC contractor, your customers must always feel that you appreciate them.

Having a responsive plumbing + HVAC website design is one way of making sure that your prospective clients get a good experience from interacting with your site. You will not only keep your website users engaged in your content but also interested to know more about your services.

User experience is a common buzzword in online marketing right now. But what exactly does it mean and how can it benefit your plumbing + HVAC business?

The Meaning of User Experience Design

User experience generally refers to how a person feels when they visit your plumbing + HVAC website.

Companies spend a lot of money and time researching and creating etheric designs for their websites because it is no longer a secret that designs have an impact on sales.

It is a time you also understand that the ultimate success of your plumbing + HVAC website depends on feelings that potential users experience whenever they chek-in.

Why is UX Design Crucial for Plumbing + HVAC?

UX design is essential for plumbing + HVAC websites because it generates positive experiences for visitors and makes them want to know more about the value they can get from your plumbing + HVAC products or services.

Suppose a worried business or homeowner bumps into your plumbing + HVAC website in search of storm damage repair services. Upon landing on your homepage, they find a site that is hastily designed by an amateur (probably the contractor’s cousin) with a poor content plan and full of grammar or spelling errors. As a result, they can barely find sufficient information about storm-damage repairs services on your page. What do you think they will do?

You are right, the swelling sense of disgust and frustration will make them bounce off from your business and find the next most-promising plumbing + HVAC solution provider.

On the flip side, these are the aspects that will give visiting clients pleasant user experiences and earn your plumbing + HVAC company business

  • Pleasant images that showcase your contractor experience
  • A menu that is easy to navigate and identify the required services
  • High-quality content that spots common homeowner problems
  • Visible call to action buttons, including contact information and phone numbers

If your plumbing + HVAC website instantly connects the users with services they require, conversions will rise, and sales will rocket as well. That’s the trick of it.

What Makes a Positive User Experience? 

There is no right answer to this question. The truth is that every user has their unique preferences when it comes to user experiences.

The big question is, how do you ensure users have a great experience with your plumbing + HVAC website?

First, you need to identify what your user needs are. Clients fall into different classes. Some want emergency services from you, while others just want to get information for their upcoming projects.

Secondly, create an environment that connects users with information or services they need most. This is one area that most plumbing + HVAC contractors fail, causing them to lose sales and have high website bounce rates.

Finally, ensure your alternative resource or service pages offer exact information that your targeted users crave for. Most importantly, have a responsive website than all other competing plumbing + HVAC contractor in the neighborhood. Make your business stand out!

BlackStorm Plumbing + HVAC Marketing is always here to ensure your clients get excellent user experience with minimal strain locating relevant information.

Final Thoughts 

Your current plumbing + HVAC website may not be offering a pleasant user experience your business deserves. With proper professional consultation, your plumbing + HVAC website user experience could be enhanced over time, and the results of such interventions will reflect in the increased volumes of sales your business will make through the website.

BlackStorm Plumbing + HVAC Marketing team is always here to give your business a big win!

Source link

Categories
Landing Page Marketing Web Design Website Website Design Website Design

Is a Landing Page Crucial For Your Plumbing + HVAC Business?

Increase Conversions and Pay Less Per lead with A Proper High-quality Plumbing + HVAC Landing Page(s)

Are you paying for ads and searching for the best way of converting your plumbing + HVAC leads to clients?

Do you want to increase your plumbing + HVAC leads through advertising campaigns?

If so, this post will explain how an entire landing page will help your plumbing + HVAC business generate leads and drive conversions.

As a plumbing + HVAC contractor, converting your site’s visitors into leads is the initial stage of establishing a relationship between your business and prospects.

If you are directing your entire plumbing + HVAC website traffic to the homepage, then you are losing leads and sales to your competition.

Without further ado, let us dive into the basics!

What is a plumbing + HVAC service Landing Page?

In plumbing + HVAC marketing, a landing page is any web page that is mainly designed for an advertising campaign. Plumbing + HVAC landing page is a follow up to any offer or promise you have made on your website.

Unlike other web pages, which have several goals to achieve, a landing has only one objective of converting visitors into leads. It is for this reason that landing pages are considered the best option for boosting conversion rates of your plumbing + HVAC advertising campaigns and minimizing the cost of conversion or acquiring leads.

A landing page is a very first page a prospect’s land when they click on your plumbing + HVAC PPC advertising campaign.

Why Should Your Plumbing + HVAC Website have a well-designed Landing Page?

Landing Page helps your Business to Generate Exclusive Plumbing + HVAC leads.

If you are conducting a digital advertising campaign for your plumbing + HVAC company, then landing pages are the best tools to generate leads. So, if you have not included a landing page on your plumbing + HVAC website, then you are wasting your marketing dollars. Besides, paying for many clicks that don’t convert into leads/clients and increasing the bounce rates of your plumbing + HVAC website.

Moreover, prospects click on your ads since they are eager to learn more about your business. If those prospects land on a page that does not persuade them to take action, they will leave and go to your competitors.

For example, imagine that a prospect is looking on Google for “Plumbing + HVAC Repair Near me” He gets several results. He decides to click on the ad. But, unfortunately, the click directs him to some other plumbing + HVAC homepage, where a plumbing + HVAC repair is not discussed. What would he do? He will immediately leave the page.

So, if your plumbing + HVAC business lacks a well-designed landing page, then you are losing many potential clients to the competition. Therefore, a landing page is essential for successful plumbing + HVAC advertising campaigns since it converts clicks into qualified leads and drives relevant traffic to your plumbing + HVAC website.

A Well-Designed Landing page boosts your Plumbing + HVAC SEO Efforts

Google quickly indexes well-designed plumbing + HVAC landing page. Also, Google shows them for the relevant keywords for your plumbing + HVAC company. Having unique landing pages for various plumbing + HVAC products or services improves your online visibility with high-quality content.

This helps to position your plumbing & HVAC website on top of the search engine results. It also assists prospects in finding you online due to the posts published on your landing page. This enhances their experience, prompting them to convert more.

Well-optimized plumbing + HVAC landing pages will improve the quality rating of your page. Prospects can easily find what they are searching for on your page. So, optimizing your landing page with SEO can help your plumbing + HVAC company in the long term.

Plumbing + HVAC SEO is not an overnight affair since it takes time for Google to reward your efforts. However, the results are accurate and cost less than paid search advertising campaigns. Thus it saves you a lot of marketing dollars because you will not require paid marketing programs to skyrocket your plumbing + HVAC business.

How Do You Get Most Leads/Clients Out Of Your Plumbing + HVAC Landing Page

Conversion Focused Design

If you want your plumbing + HVAC landing page to generate great results, then make it simple to understand and help them to convert. It should clearly state what your plumbing + HVAC company has to offer or call-to-action button. If your plumbing + HVAC website lacks this specific information, prospects will read through your site and go back to your competition for service. This will adversely reduce your conversion rates.

A conversion-focused landing page is what gets results for your plumbing + HVAC advertising campaigns. Whether you are encouraging prospects to sign up for free plumbing + HVAC estimates or inspections, your landing page should redirect them to your objectives.

Messaging Consistency

Generally, the message of your plumbing + HVAC advertisement should match the information given by the landing page. This is the primary reason why these pages are created. Plumbing + HVAC advertising campaigns deliver exceptional results when they offer a consistent experience.

If your PPC advertisement promises something and your landing page delivers a different thing, then you are confusing potential clients.

Final Thoughts

A well-designed landing page can differentiate between effective plumbing + HVAC advertising campaigns from mediocre ones. Luckily, by applying the tips in this post to your landing pages, you can craft a compelling landing page for your plumbing + HVAC company.

If you are advertising your plumbing + HVAC business online in Google Ads or other PPC platforms, then having a well-designed plumbing + HVAC web page is incredibly essential. It can differentiate between acquiring leads and wasting your marketing dollars online.

Need Help with Your Plumbing + HVAC PPC Campaigns?

According to recent statistics, Google Ads earned over 116 Billion dollars in income. This clearly shows that most businesses strongly believe in online advertising.

If your plumbing + HVAC company can learn to serve its client better with simplified PPC ads, then you are going to have high conversion rates and plumbing + HVAC sales. Pairing a well-designed landing page with any of your plumbing + HVAC PPC campaigns will significantly boost the revenue base of your business.

Our team at Blackstorm Plumbing + HVAC marketing is willing to help your business to develop deeper customer relationships and make your plumbing + HVAC business to grow.

If you want to learn more about our plumbing + HVAC PPC services, kindly schedule a free strategy session with us today.

Source link

Categories
Web Design Website Website Design Website Maintenance

Why Is Website Maintenance Important For Your Plumbing + HVAC Business?

Keep Your Plumbing + HVAC Website Up to Date-Don’t Lose Potential Plumbing + HVAC Clients to Your Competition For no Reason!

Just like the other tools of the trade, your plumbing + HVAC website needs to be maintained to achieve its lead generation objectives. Your plumbing + HVAC website is the digital face of your company. It is the first thing that your prospects/clients encounter when they are searching for plumbing + HVAC services online. Upon landing on your site, the prospects will take only a few seconds to decide whether or not they will hire or call you for plumbing + HVAC services.

Before we dive into our post, lets us first know what website maintenance is and how it can help your plumbing + HVAC business.

What is Plumbing + HVAC Website Maintenance?

Website maintenance refers to the process of keeping your plumbing + HVAC site updated and free from errors. It is generally a process of checking your site regularly to update, make it client-friendly and safeguarded from harm. Website maintenance services make sure that your prospects have a seamless browsing experience whenever they land on your web page online.

Routine website maintenance is vital for your plumbing + HVAC business growth. After all, if prospects cannot find value on your site or access your service offerings, you will lose leads, and the entire process of creating a plumbing + HVAC website becomes pointless.

Hacking is the first security challenge that most plumbing + HVAC websites are bound to encounter. Your plumbing + HVAC website will have many visitors. Some will be your clients, while others want to snatch your back-end details illegally. While countless reasons could make your site to be hacked, such as mining Bitcoin, Blackhat SEO campaigns, and downloads. Hackers mostly target outdated, plumbing + HVAC websites.

Why Does a Plumbing + HVAC Contractor Require Website Maintenance Services?

Customer Interest

A well-maintained plumbing + HVAC website attracts new prospects and maintains the engagement levels of existing clients. Your website should be client-oriented, and thus it should be maintained regularly to ensure that customers are getting a great experience. Periodically check that the contact forms works, services, or products are correct and current.

Well-maintained Plumbing + HVAC Websites Rank High in Search Engines

Routine website maintenance is vital to improving your search engine rankings. Plumbing + HVAC websites with outdated content have lower search engine rankings. Google first checks whether your HTTP header is modified to know whether your site is worth crawling. Failing to alter your site regularly could make your site to be pushed below your competitors and could cost your business over time.

Website Maintenance Improves online security of your plumbing + HVAC business

Hackers like to target plumbing + HVAC websites that are not updated regularly to steal crucial back-end information. They first look for “view page source” and get important information about the CMS version your business is currently using.

If you think that your plumbing + HVAC website is too small to be hacked, think again! Contrary to popular belief, hackers prefer small plumbing + HVAC websites because they are very resourceful.

Website maintenance helps Your Plumbing + HVAC Business to Keep in Touch With the New Technology

By maintaining your site routinely, you will stay abreast of the latest advanced technology that you can use to improve your site’s functionality.

Plumbing + HVAC Website Maintenance services help to maintain Your Brand’s Image

Your plumbing + HVAC website is an online representation of your brand’s reputation. Poorly-maintained plumbing + HVAC website with lots of dead pages, errors, broken links, and old posts projects a sloppy brand image and can cause your business to lose leads over time. Routine website maintenance examines the look and design of your plumbing + HVAC website to match it with your brand’s image.

Plumbing + HVAC Website Maintenance: Just Do it!

Have we given enough information on why we believe that website maintenance services are critical for your plumbing + HVAC business? When you are working with Blackstorm Plumbing + HVAC Marketing, website maintenance is not just another marketing tactic! Investing in a plumbing + HVAC website is like purchasing a brand new car- you get most out of it if you are following up with proper routine maintenance. Routine maintenance will keep your plumbing + HVAC website operating at optimum performance, remove or reduce any security threats, and ensure that your prospects find all the crucial information they require.

When you use your marketing dollars to maintain your website, you minimize the risk of wasting your money to fix problems that could have been prevented. When you invest in regular plumbing + HVAC website maintenance, you will provide your prospects/clients with the best possible experience and a secure environment for transactions. Your plumbing + HVAC website will ultimately reject (Malware, hackers, bots) and embrace what you want-more booked jobs, leads, and high search rankings.

Let Us Help You Out!

Most plumbing + HVAC contractors understand the importance of having a website, but they mostly build a site, launch it and leave it, ignoring website maintenance completely. If your plumbing + HVAC website is not well-maintained, then you are likely losing potential clients and leads, and that is going to affect your bottom line in the long run. Creating a user-friendly, visually-appealing is one step of letting prospects know that your business exists. Still, routine maintenance is crucial if you want your plumbing + HVAC sales and visibility to grow. At Blackstorm Plumbing + HVAC Marketing, our professionals will make sure that you get a high-quality plumbing + HVAC website and follow up with an affordable routine maintenance plan to make sure that your prospects/clients enjoy a seamless browsing experience.

Contact us to schedule a free strategy session today!

Source link

Categories
Branding Content Marketing Local Marketing Local SEO Marketing Off-Page SEO On-Page SEO SEO Web Design Website Website Design

10 Features to Look Out For in a Great Plumbing + HVAC Website

 

Is Your Plumbing + HVAC Website In Need for Repairs?

Here are the top 10 Qualities of a Great Plumbing + HVAC Website You Need to Know!

Is your plumbing + HVAC website due for an update?

If your website is not generating desired results, this post will discuss the top qualities that will make your site get more plumbing + HVAC leads and outrank the competition.

Truth be told.

As a plumbing + HVAC contractor, you require the best and useful tools to complete any task at hand. For instance, you cannot use a broken wrench to do plumbing + HVAC repairs. Similarly, you cannot use a poorly-designed site for marketing your plumbing + HVAC services.

That said, focusing on improving the plumbing + HVAC website and making it appealing to prospects is essential.

Here are the top 10 features that will help your plumbing + HVAC site convert more prospects into leads.

Without further ado, let’s get started!

Feature 1) Testimonials on Every Page

In our modern digital world, many clients rely on the reviews of others to make a purchasing decision.

According to a recent survey by Bright Local, more than 80% of plumbing + HVAC clients rely on personal recommendations and online reviews.

Reviews from a customer or client feel more genuine than a sales copy found on your plumbing + HVAC website.

Therefore, you need to include such testimonials on each web page to remain competitive in the plumbing + HVAC market.

Feature 2) Simple & Attractive Design

Your plumbing + HVAC website usually is the first point of contact between your business and potential clients.

If prospects make their way to your site, they expect to find web pages that are appropriately designed and full of engaging, informative content

Thus, your plumbing + HVAC website design should be catchy enough to draw their attention closer and not flashy to make them leave your site after a few seconds.

Feature 3) Clear Calls-To-Actions (CTA)

Modern web surfers have a shorter concentration span; therefore, don’t make your clients dig deeper, trying to find ways of contacting your business. Your prospects should know at a glance what your site entails by just visiting your homepage.

Ideally, your call-to-action buttons should be located on each page- with various points of contact- like emails, simple-to-fill contact forms, and phone numbers. If you have a physical presence, then you can include Google Maps as a bonus.

Feature 4) Well Designed & Functional

Your site portrays the face of your brand and, ultimately, your plumbing + HVAC business. So, your plumbing + HVAC website needs to be polished, professional, and visually-appealing. Allow uncluttered layouts with high-quality images, white space, and pass your message effectively.

Equally crucial, the plumbing + HVAC site must work faster and adequately as expected. Slow, broken, and poorly designed areas will make your prospects embarrassed and thus encourage them to click off your site.

Feature 5) Performance

One of the essential performance metrics for any plumbing + HVAC website is page speed. The longer your site takes to load, the more your prospects will leave your site to look for other local plumbing + HVAC contractors.

Page speed also determines how high your page with rank with Facebook and Google; these engines will penalize your page for loading slowly by placing your business below your competition.

Feature 6) Optimized for Mobile

It is not a secret today that your plumbing + HVAC website must work well on every mobile device to attain high organic search rankings in Google.

With the growing number of tablets and mobile phones produced every day, optimizing your site for mobile will improve your SEO rankings and user experience of your visitors.

Look at your plumbing + HVAC site on your phone, is it simple to navigate and read through? Does it load faster? If not, that shows that users are clicking off your site before they convert.

Feature 7) Request for an Estimate Form on each page

This is a similar concept to putting testimonials on each page.

The more your prospects, see something, the higher the chances of taking action. We recommend that you include a small contact form on every page of your plumbing + HVAC website.

It works out great because you never know when a prospect is ready to contact your business.

Feature 8) Fresh, High-quality Content

Your Plumbing + HVAC website must always have accurate, exciting, and well-crafted content. Use a language that will resonate with your potential audience- avoid technical jargon, acronyms, and corporate speak.

Web-users today have shorter attention capacity:  thus, spell correctly and remain relevant throughout your post. Take your time to craft high-value content that will eventually pay off through increased rankings in search engines.

Feature 9) Optimized for Search and Social Media

It is not enough to create a nice-looking plumbing + HVAC website that is easy to navigate. It needs to get some traffic. Otherwise, all your efforts in developing content, design, and UX will be rendered fruitless.

Here are some tips that will help you to optimize your page for search:

  • Use Meta tags and page titles on each page and alt tags on each image
  • Optimize content so that it can solve questions that real users are searching for answers for.
  • Use links and keywords properly in the content
  • Keep your HTML code free from clutter.

These tips will make your content easily sharable across different social media platforms and thus boost your organic traffic.

Feature 10) Secure

Security is a crucial concern for modern web surfers. You need to ensure that your plumbing + HVAC website follows the laid-down industry standards and guidelines. For instance, if you have a client registration portal, make sure that all the passwords are encrypted and not shown plain text. Make sure that your client’s sensitive information is safeguarded at all costs.

Do You Need a High-quality site for Your Plumbing + HVAC Business?

If your plumbing + HVAC website does not possess any of the features discussed above, your business will lose prospects to competitors.

Robust plumbing + HVAC websites require on-page optimization, clear call-to-action, and engaging content.

How we can help

At Blackstorm Plumbing + HVAC Marketing, we can build a high-quality plumbing + HVAC website that will generate more leads to your business. Our professional team will implement all the features discussed above to give your business the much-needed competitive advantage.

We have helped countless plumbing + HVAC contractors to win on Google. If you think that your plumbing + HVAC website is not performing as it should, then contact our team for plumbing + HVAC web design solutions today.

Source link

Categories
Branding Business Content Marketing Local SEO Marketing Roofing SEO Social Media Website Design

How to make your Roofing Business to Stand out from the Crowd

In an industry where the competition claims the top spot, it’s challenging to differentiate and build your roofing brand. Difficult, but not usually an impossible task. With so many roofers across the U.S, you need to know what separates your business from the crowd. Competing with other roofing contractors requires a lot of persistence and hard work. Still, you also need to search for ways to outrank your competitors. Fortunately, this post will explore simple ways to make your roofing business stand out from the crowd.

1. Market Your Roofing Business Properly

Good marketing is an inexpensive and effective way to obtain clients and set your business ahead of the competition. Roofing marketing is more than standard digital marketing. It concentrates on creating a high-quality online presence to bring in new customers/ leads. Marketing through social media and roofing websites helps you to set an online presence unique from other roofers. It is an excellent opportunity to set your business from others and stand out from the rest by improving your roofing brand.

Marketing plays a significant role in bringing new business. Referrals can maintain your business, but crafting and implementing a cut-throat marketing strategy can help your roofing business stand out from the crowd. Having a roofing website is not enough anymore. You can slap the web address on your business card and other marketing materials, but what impresses prospects/ clients is how they interact with you on social media networks. Here are some tricks that will help you make most out of your social media profiles:

    • Post at least once a day
    • Respond to comments on your posts
    • Share crucial posts
    • Ask clients for recommendations.

Don’t forget to use more visual social media platforms like Instagram. Instagram is an excellent place to showcase your crew’s progress on the latest roof installation project. Showing your technicians in action portrays your team’s dedication, creating trust even before you meet the prospect/client.

2. Refresh Your Roofing Website 

A good roofing website is a useful roofing lead converter and generator. If you have a roofing website but have not paid attention to it, you should take the time to revamp your website.

Your roofs work flawlessly and look spectacular, but if your roofing website appears like the web equivalent of mossy, dirty cedar shingles, you are missing out on new customers.

You want to ensure that when a prospect finds your business online, your roofing website, engenders trust that you are a reliable, reputable roofing company. If you have a static roofing website, then your business is missing significant sales and marketing opportunities every day. Here are a few strategies to look at to increase your roofing website lead conversion and capture performance:

Look at Your Keywords, Search Engine Optimization, page descriptions, and URLs

If these are non-existent, outdated, or don’t concentrate on the services you offer, you have to work harder because you are missing significant opportunities to get organic search traffic that could bring new customers.

Ensure that you have lead conversion capture points on your roofing website

Does your website have options for asking a roofing estimate or contacting your business? If not, they require to be added to the strategic places on your roofing website so that you don’t lose prospects that would instead fill out a form then call you.

Add photos of your roofing projects

You need to create a portfolio of roofing projects and a page to portray them on your roofing website. Prospects want to see your work before they decide to schedule a meeting with you.

Gather and Showcase Customer’s Testimonials

You can brag all day long that you are the best roofing contractor ever, but if no client backs up your claims, it doesn’t hold any ground. Reach out to your customers and see if they are going to give you a testimonial, then later post them on your roofing website.

Most of these changes stated above need technical assistance. Investing in revamping your roofing website is an investment that pays off in the long term. Consider performing a website audit to determine what tweaks will offer most out of your marketing dollars.

3. Create and Post Helpful Roofing Content

Just like the roofs, your website requires maintenance too. Prospects will begin researching online before contacting any roofing business. It would help if you positioned your business as an authority on all matters roofing in your area. One way to achieve this is to share and create content that helps property owners with decision-making and research.

Here is how you can accomplish this:

Write a roofing blog

Start blogging about tricks, advice, and tips affecting roofing in your local area. This does not imply that you have to blog daily, but remain consistent with your posting schedule. Over time, such blogs will drive relevant traffic for your business and establish trust with the local community.

Post on Social Media

Having a Facebook page for your roofing business does not mean much if you never take time to update it. Same case for Twitter, Instagram, Houzz, and other major platforms. In fact, having such pages and allowing them to gather dust will adversely affect your roofing business. Roofing contractors having social media posts is nowadays a rule, not an exception, particularly with younger property owners.

Launch Short-form roofing Videos

Use your phone to capture videos of ongoing tasks; create 30 seconds DIY roofing installation videos, or develop client video testimonials. Such videos will help your potential clients and generate relevant traffic and interest to your roofing website.

4. Develop Marketing Partnerships

 You don’t have to market your roofing business alone. Find general contractors, roofing stores, and suppliers that will collaborate with you to sell your services. Creating a good rapport with contractors who do offer a lot of services in your area is an excellent way to generate new leads and establish a strong referral network. Identify a way to make this relationship mutually beneficial, and it will improve your roofing sales significantly.

5. Include something extra in your roofing estimate offer.

Every roofing business in your region likely offers roofing estimates. Consider what you might add to your estimate to make your business stand out from the crowd. Perhaps put it like a roofing audit instead of an evaluation. Or maybe you can collaborate with an energy-efficient company for a complete home energy usage audit, which is a component of roofing. There are endless possibilities here. Your team needs to sit and think about what your company can do differently.

6. Use Innovative Roofing Equipment

Having affordable, reliable equipment is a must if you want to operate a successful roofing business. But that’s standard knowledge.

Stand out with innovative, advanced equipment that assists your technicians to work smarter, not harder.

Providing your crew with equipment and tools that not only equips them but also helps homeowners can improve the chances of your roofing business succeed.

Set Your Roofing Business Apart From Competition Today

Should you require assistance or advice on creating your online marketing strategy or revamping your current roofing website, kindly schedule a free strategy session with our experts to know how we can make your business stand out from the crowd today!

Source link

Categories
Website Website Design Website Security

How to Protect & Secure Your Plumbing + HVAC Website From Hackers

 

How Safe is Your Plumbing + HVAC Website?

Do you know that more than 50,000 websites get hacked every day?

As a plumbing + HVAC contractor, you must stay vigilant and prevent the bad guys (hackers) from compromising the integrity of your plumbing + HVAC website.

Website security can be a confusing topic for many plumbing + HVAC contractors because they have a lot of things to handle each day to keep their business running.

This post is meant to provide a clear framework for plumbing + HVAC contractors who want to apply simple security principles and mitigate the risk to their plumbing + HVAC web properties.

Without further ado, let’s dive into the website security for plumbing + HVAC contractors basics!

What is Plumbing + HVAC Website Security?

Simply put, plumbing + HVAC website security refers to actions taken to protect your website from cyber-attacks (the bad guys we mentioned earlier on). That said, website security is an integral part of managing your plumbing + HVAC website.

Common Plumbing + HVAC Website Threats and How to Fix Them

For most plumbing + HVAC contractors, website security practices become a priority only after a data breach has occurred. Others wrongly think that all they need is a good antivirus and a spam filter program to keep the hackers away.

That said, no plumbing + HVAC contractor is safe until he understands the potential security threats that can mess his plumbing + HVAC website. Here are the seven most common plumbing + HVAC website vulnerabilities that every plumbing + HVAC contractor must safeguard against.

SQL Code Injections

Sometimes, hackers can inject a malicious code to corrupt or access your plumbing + HVAC website database content. If successful, the hacker can read, delete, update, steal, or alter information stored in your database. SQL code injection is the most prevalent kind of web security vulnerabilities that any plumbing + HVAC contractor can dread.

SQL code injection can lead to destroyed data, compromised credentials, or make you lose control of your server.

Data Breach

Every plumbing + HVAC contractor knows that a data breach can cause irreversible damage to your plumbing + HVAC website. The most common causes of a data breach include malware, lost hardware, or software misconfiguration. As a plumbing + HVAC contractor, you need to train your employees on how to avoid phishing attacks and practice good password hygiene.

In case, you note that your plumbing + HVAC website data has been compromised, your business may face compliance or legal requirements for alerting regulatory authorities or clients.

Spam

Usually, plumbing + HVAC contractors perceive it as something annoying. But we all receive spam emails delivered to our inbox or see regular spam popup every time we are browsing something online.

However, sometimes spam is more disastrous. Spam in the form of comments is prevalent in most plumbing + HVAC websites. Bots can try to create backlinks with links from another site using the comments section of your plumbing + HVAC website.

While those kinds of comments are annoying and don’t look good on your website, they are not that harmful to your site. However, some of these links contain malware, which can adversely affect your plumbing + HVAC prospects if they accidentally click on them.

Furthermore, Google crawlers can quickly identify malicious links and penalize your plumbing + HVAC website for encouraging spamming. This will negatively affect your SEO rankings.

Viruses & Malware

Malware refers to malicious software. Thus, malware and viruses are synonymous. They are, no doubt, the biggest threat to your plumbing + HVAC website.

With malware, both the plumbing + HVAC website owner and visitors are at risk. Some prospects visiting your plumbing + HVAC website might accidentally download a malicious file that could adversely affect their computer performance. Every plumbing + HVAC contractor must strive to keep their site secure and stop that from happening.

DDoS Attacks

DDoS threats attempt to block prospects from visiting your plumbing + HVAC website. Here, the bad guys (hackers) overload your plumbing + HVAC website servers with traffic. Generally, this takes your plumbing + HVAC website offline.

Simple Security Tips to Safeguard Your Plumbing + HVAC Website from Hackers

Now that you know the common threats that can compromise your plumbing + HVAC website security; its time to prevent them from happening!

You can’t just sit down and assume that your plumbing + HVAC website is secure from phishing attacks! If you have not taken proactive steps to improve your plumbing + HVAC website security, then you are vulnerable to cyber-attacks. Here are some simple steps you require to take to beef up your plumbing + HVAC website security:

Keep Your Plumbing + HVAC Software Up-to-Date

Any plumbing + HVAC software that your business is using needs to be to be updated regularly. The bad guys are aggressively targeting the gaps in your software to compromise your plumbing + HVAC website integrity. As a plumbing + HVAC contractor, you must update and maintain any plumbing + HVAC software your business is using to keep hackers at bay.

Keep Your Plumbing + HVAC Website Clutter-Free

It is said that never try to judge a book by its cover, but your plumbing + HVAC website appearance will either encourage or turn away hackers from entering your plumbing + HVAC website. You must keep your plumbing + HVAC website design organized and delete any unused files that hackers may use to access information from your plumbing + HVAC website. That’s why it is essential to hire a professional website design agency to build a clean site for your plumbing + HVAC business.

Scan Your Plumbing + HVAC Website for Vulnerabilities Regularly

It is crucial to perform security scans regularly to check for the plumbing + HVAC website and server threats. However, these scans should be done on schedule, or any time you add web components.

Plumbing + HVAC contractors can also use the various free online tools available to assess how safe their site is.

They should also hire a plumbing + HVAC SEO agency to check whether the web security vulnerabilities are affecting their SEO rankings. Hiring a professional plumbing + HVAC web security professional to assess the weaknesses in your plumbing + HVAC website would help secure your plumbing + HVAC business from cyber attacks.

Develop and Enforce a Strong Password Usage Policy

All your team members must create and use strong passwords. Hackers typically use sophisticated software to steal passwords. To avoid this disaster, make sure that your passwords contain lower case and upper case letters, special characters, and numerals. Your password should contain at least ten characters.

Use HTTPS Protocol

If your plumbing + HVAC website is not using HTTPS protocol, then your business is at risk! This protocol essentially tells your site’s visitors that they are interacting with a secure server, and nothing can intercept what they are currently viewing.

Without the HTTPS protocol, the bad guys can quickly gather personal details from your plumbing + HVAC website visitors. This protocol also will help to boost your site SEO rankings. Google is nowadays rewarding secure websites that use https protocol.

Avoid File uploads

Allowing prospects/ clients to upload their files on your plumbing + HVAC website can compromise your site’s security. The risk is that any external file uploaded on your plumbing + HVAC website may contain a script that may open up your website if executed. If you have a file upload option on your website, then you need to treat every file with much suspicion.

Need a Secure Plumbing + HVAC Website? We Can Help!

Plumbing + HVAC website security is imperative because every contractor has a legal responsibility to ensure that their client’s details are safeguarded from the bad guys (hackers). Fortunately, the Blackstorm plumbing + HVAC marketing web design team can help!

Blackstorm Plumbing + HVAC marketing specializes in designing plumbing + HVAC websites that are appealing, secure, and converts lead into long-term clients. We believe that all plumbing + HVAC websites need to be safe. Hacked client personal details and data breach has been significant points of discussion in the recent past-and your prospects know this. Search engines like Bing and Google are giving preference to secure plumbing + HVAC websites.

If you want to improve the security of your plumbing + HVAC website but don’t know where to start, then don’t hesitate to book a free plumbing + HVAC web design strategy session with us today.

Source link

Categories
Roofing Website Design

These 6 Simple Web Design Tips Will Make Your Roofing Website Rock!

 

Do you feel like your roofing business is not getting new leads or clients it should?

Do you want to let prospects/clients know about your roofing services?

If so, this post will show how roofing website design can help you outrank your competitors in the market. Contrary to popular belief, you don’t need a huge marketing budget to create a rocking online presence. When done correctly, a roofing website is a powerful lead generation tool that can skyrocket your roofing business growth. Recent studies show that over 92% of customers develop an opinion about your business when they visit your roofing site for the first time. Don’t waste that first golden opportunity!

Use these roofing marketing hacks to make your roofing website rock.

Tip #1) Generate Your Own Exclusive Roofing Leads

Many roofing contractors are always swayed by brokers who promise to offer a steady flow of roofing leads. It sounds like a noble idea; a broker answers the entire calls and does all the adverts then, later he forwards the names of interested prospects to you. Even if your business books some jobs through this marketing method, it is not sustainable in the long term as you will have to depend on a broker and paying them.

If you want to get a continuous flow of leads, then you should focus on creating your brand name and a stunning roofing website. This will ensure that you will be the first roofer to be contacted when your services are needed in your locality.

Once your roofing website appears on the first page of search engines like Google, Bing, or Yahoo, when your prospects conduct an online search of roofers near them, you will generate your leads.

Without further ado, let us explore the various roofing website tricks that will help your business rock the market.

Tip #2) Add Clear Calls to Action

The Call to Action is an essential part of moving the property owners through the buying process, from the decision to awareness. It is generally a direction targeted to produce a particular response you can then act to call or email the prospect or customer. Here are some CTA ideas for roofing contractors:

  • Invite property owners to comment on a post with queries like “what is the biggest challenge that you have had with your guttering system?”
  • Encouraging property owners to schedule a free roofing inspection
  • Suggesting social network shares like share these strategies on Facebook Call to action are the most underutilized search engine marketing tools for roofing contractors.

A good CTA appeals to the prospect by possessing these strong qualities:

  • Clear Objectives -it defines an explicit action that the prospect is needed to complete
  • Informative and accurate -it uses data-driven and tested information.
  • Responsive in design -a good CTA is both clickable and viewable

Tip #3) Include a Perfect Roofing Landing Page

A landing page is not just another old website page that your prospects land on. Instead, it is a page that is designed to convert. It is the first page that your potential client lands on when the social media marketing campaigns or PPC adverts. It is a powerful tool that you can use to grow your roofing business.

An active landing page generally has two parts:

  1. A landing page with a sole aim like getting the homeowner to register for a free newsletter or directing them to download a guide
  2. A form that collects customer’s information, which you can use later for your roofing marketing

Here are the crucial qualities to look out for in an entire roofing landing page:

  • Conversion-focused design your landing page should be simple to understand for potential customers and ultimately assists them to convert.
  • The messaging of your roofing PPC ads should be consistent with the one contained in the landing pages
  • The Headlines should state the unique benefits of hiring your roofing company.
  • It should be packed with fill out forms to collect the details you require to qualify your roofing leads
  • It should incorporate various trust signs (social proof) like online reviews, testimonials, certifications, and images of your past completed projects.

Tip #4) Start a Roofing Blog

A roofing blog is a powerful tool that helps to attract potential clients to your roofing website with crucial information that portrays your expertise in the industry.

Posting roofing blogs frequently makes your site to be friendly to search engines. They put more emphasis on roofing websites that post updated content regularly and thus rewards them with higher search rankings.

This strategy can mainly be helpful in the highly competitive roofing industry. Your blog should share all kinds of written content or video to help homeowners to protect their roof.

Blogging is a great way to market your roofing business.

Tip #5) Make Your Roofing Website Mobile Friendly

Mobile search is local search.

According to Google, the total number of mobile search exceed desktop search in 10 countries including U.S. Google punishes websites that are not optimized for mobile devices by displacing them from the top search results on mobile devices.

Remember to look out for a responsive roofing website.

Tip #6) Incorporate a chatbot in your roofing website

Let’s face it: you can increase your conversion rate by incorporating a live chatbot on your roofing website.

Every time a prospect land on your site, a chatbot window immediately pops up and helps them. Your potential clients will get immediate responses to their queries without having to navigate the whole website, giving them higher chances of closing a deal, all without making phone calls to your business.

Ready to Make Your Roofing Business Rock Online and Crush Competition?

More than 90% of customers who are searching for roofing services will research information online. This implies that if your business is not correctly represented by a simple to navigate roofing website, you will be losing a huge of clients who want to book your services. Another facet of building your roofing website and improving your online reputation is to ensure that your business appears among the top three in Google Maps results. If your roofing business name features prominently when a prospect types the word “roofer near me,” you are most likely to be contacted for a quote.

How We Can Help

Do you want to hire a web designer for your roofing business? Fortunately, we can help! BlackStorm Roofing Marketing is a premier web design agency that has helped countless roofers to dominate search engine results through their unique web design services.

We have the experience, professional experts, and skills to create a responsive, unique, and functional roofing website that fits your budget.

If you are building a new roofing website or redesigning an existing one, then don’t hesitate to schedule a free strategy session today for more information.

Source link