Categories
SEO

How To Steal Clicks From Listings Above Yours In The Search Engine

The average consumer puts a lot of trust in Google and believes it’s giving them the best options they are looking for in ranking order. Did you know that the higher the listing is, the higher the click-through rate will be? In other words, the higher you rank on Google, the more clicks you will receive on your website.

Getting more clicks (even if you’re not ranked the highest on the search engine)

get more clicks

Climbing the rankings on Google can take time, effort, and money. When you do a Google search, most of the time, people or SEO business owners optimize the title of their page to their keywords, so it increases their chances of ranking higher.

SEO (search engine optimization) is a traffic source for your website. SEO helps your website rank higher on search engines like Google. Your website will appear as the most relevant website for the keywords searched if done correctly. This will make your website more visible to those who use search engines to find services and goods.

There are several different SEO companies that can help you achieve your search engine ranking goals. Usually, the page will have the company name and possibly City and State. You can take it a step further and say something along the lines of TOP RATED COMPANY or VOTED BEST COMPANY IN CITY. This will speak volumes to the searcher looking for the best company when searching. Also, make sure to have it all in caps, which helps capture attention. Plenty of sites and directories are listed under the title of top rated or voted best that you can list your site on, and then you can legitimately say that you are either top rated or voted best. For example, VOTED BEST COMPANY IN NEW YORK.

SEO

Something that would further validate your listing is having the official five stars under your listing in the search engine. The user will be looking at a list of sites that Google generated, and if yours says voted best with five stars beneath your listing, this tells them that Google says and validates your claims that your company is voted best. Getting more clicks from search engines will bring your website more traffic, which has the potential to convert into paying customers.

Categories
Plumbing SEO

Is Plumbing SEO Worth it for Small Businesses?

Yes.

Here is the reason.

Plumbing SEO will help your business appear at the top of organic search results when homeowners look for services like yours online. Ranking higher on search engines like Google or Bing drives more potential customers to your plumbing website. A great plumber website converts those leads to loyal paying customers.

However, getting your plumbing company website to show up higher within the search engine result pages doesn’t occur overnight. Instead, earning the coveted spot within the first page of Google or Bing search results is an accumulation of a vibrant search engine optimization(SEO) strategy. Our SEO services for plumbers can help your website leverage every benefit to obtain new customers and leads. Simply put, plumber SEO drives revenue growth. Without further ado, let us dive into our post.

What is Plumbing SEO?

Plumbing SEO

Search engine optimization is the process of executing and implementing multiple internet marketing strategies in order to increase your plumbing website’s rank within the search engine result pages for business-related keywords. When homeowners near you perform a search about plumbing services using a search engine like Google or Bing, you definitely want your website to appear on page one.

While SEO is a great online marketing tool for any plumber to invest in, there is a need to tailor your plumber SEO process to your industry, as every company is unique! This is true for plumbing contractors since their livelihood is pegged on being discovered by new clients.

How Does Plumbing SEO Work?

SEO contains multiple actions, strategies, and best practices

SEO has everything to do with quality and quantity. It contains multiple actions, strategies, and best practices, all of which have a primary goal of enhancing your site’s position in search engines which is why it is known as search engine optimization.

There are two types of plumber SEO: off-page and on-page. On-page plumbing SEO is comprised of anything you can regulate on your website to skyrocket your organic rankings. This denotes things like header text, site speed, keyword presence, and more. On the flip side, off-page SEO for plumbers contains anything done on other sites that may impact your ranking. Generally, this refers to links.

Here are some important elements of SEO that plumbers should pay attention to:

  • Keyword Research and Analysis

Keyword

Keywords are phrases and words that prospects or clients use to find your plumbing company website or services online. Your plumbing business can use them to connect with prospects who are searching for your services.

When performing the crucial steps of keyword research, it’s crucial to look for terms that have high search volume and low competition. This will help your plumbing website rank higher on the search engine results pages. In addition, you should also utilize keywords to optimize all your URLs, titles, and other off-page SEO elements.

  • Plumbing SEO Content

SEO Content

Content is an important element of SEO since it’s the vehicle you utilize to engage and reach the target market. Understanding your angle and crafting content that resonates is essential. Your plumbing content must be interesting, shareable, and interesting. Plumbing SEO content comes in several forms, including:

  1. Web page content
  2. Videos
  3.  Blogs
  4. Infographics
  5. Podcasts
  6. How-to guides
  7. E-books and whitepapers
  8. Social media posts

Descriptive and valuable content that positions you as a plumbing expert, helps prospects learn more about your company, and explains your service offerings are important for your plumbing SEO plan.

  • Off-Page SEO

Off-page plumbing SEO

Off-page plumbing SEO refers to external optimization practices that occur away from your website rather than on it.

The main strategy used for off-page SEO is building backlinks because quality backlinks to your website from external websites show Google that your site is high-quality and valuable, which assists to establish authority.

Several tactics are used in building backlinks, and some of the best practices include guest blogging, creating lots of infographics, and utilizing influencer marketing in your content.

  • Local SEO

If you are a plumbing contractor working in this geographical area, you want your company to appear on this list.

Search engine optimization aims to ensure your plumbing brand is visible online for any specific keywords. On the flip side, local SEO focuses on promoting your plumbing services within your local geographical area, which is particularly beneficial for plumbing contractors who want to outrank their rivals in the search results for their local market.

For plumbing keyword searches that mention particular markets, Google will display a list of plumbers that offer those services. For instance, see the Google Map pack for a keyword search “plumbers in Murfreesboro.”

If you are a plumbing contractor working in this geographical area, you want your company to appear on this list. Local plumbing SEO strategies can assist you to get there.

  • Optimize Your Google Business Profile

Google Business Profile

For plumbers with a local target market, Google Business Profiles are especially important.

Why?

  1. Google Business Profile is one of the most crucial ranking factors for local plumbing businesses.
  2. As one of the most prominent listings for your company name, address, and phone number, your Google Business Profile is a miniature homepage, an initial impression of your company that is visible to prospects.

6 Reasons Why Your Small  Business Absolutely Needs Professional  Plumbing SEO Services

Search engine optimization is important if you want to create long-term brand awareness, earn more revenue, and expand your target market. Let’s examine the 10 benefits of SEO for your plumbing company and how you can achieve them.

1. Get a Consistent Stream of Leads Every Month

Lead generation

If your phone is not ringing as it should, then you could be wasting your chance of making more money. Lead generation is the initial step towards booking jobs and getting paid, so you should increase the number of calls you are obtaining from potential clients. With Blackstorm’s proven process for plumber SEO optimization, you can stop wishing the phone would ring and concentrate on doing the work you enjoy.

2. Gain a Competitive Advantage Over Other Plumbers in your Service Area

Competition

Your competitors are already using plumber SEO- and each time their SEO plan is successful, they obtain a new opportunity to generate new revenue that your business could have snatched. The only way to remain competitive as a plumber is to utilize a superior process and partner with specialists who know your plumbing industry better. Blackstorm Design + Marketing has the right plan, developed over years of working on SEO for plumbers, to leave your competition begging for mercy.

3. Plumbing SEO Helps You Rank Higher in Local Searches

local SEO

Local searches like “plumber near me” is becoming more predominant. And more than 80% of local searches done on mobile typically lead to conversions. Local SEO strategies can assist you in attracting these prospects who are typically ready to book jobs. The initial step towards getting started with local SEO for plumbers is creating and optimizing a Google Business profile. Optimize your profile by making sure that it contains an accurate NAP citation (Name, Address, and Phone Number). In addition, make sure that you optimize your profile for voice search, which implies writing informative, compelling content in a conversational tone that addresses common queries and offers answers to searchers’ problems. Other steps include using local plumbing keywords and creating profiles in local business directories online.

4. SEO Supports Content Marketing

Content Marketing

Plumbing SEO and authentic content work hand in hand. By creating informative content for your site visitors, including videos, images, and text, your plumbing website will rank higher on the search engine result pages. But SEO for plumbers can support your content marketing efforts too. However, make sure that your content is of high quality and optimized for plumbing keywords you want to rank for, and since Google loves freshness, update your content as regularly as possible.

5. SEO Maximizes Your Plumbing PPC Campaigns

Pay Per Click

Plumbing paid marketing strategies and SEO(unpaid) work well together. PPC helps your plumbing website appear at top of paid search results, while SEO does the same thing organically. Having the two results appear at the top of the search engine results page boosts your business’s credibility and proves that you are not throwing money at advertising to be on top. You can use plumbing SEO to maximize your PPC campaigns-for instance, a page that ranks higher may do better even better if you utilize it as part of PPC advertising, particularly if the search term has a low cost-per-click.

6. Increased Brand Awareness

Brand Awareness

The obvious advantage of increased brand awareness is more customers, but it goes above that. When a prospect asks their neighbor or a friend who they recommend for a plumber, you want your name to pop up in their head. Increasing awareness of your plumbing brand through SEO practices helps local clients who are just starting the process of looking for plumbing services to find and remember you-and when it comes to making a hiring decision, you will be the one they come to.

Blackstorm Design + Marketing’s SEO for Plumbers Strategy

A simple, cookie-cutter approach is not as effective as a proven process customized to your line of work. That’s why Blackstorm Design + Marketing focuses mainly on a plumber SEO strategy that we have refined over the years working with plumbing contractors like you.

  • Comprehensive Research

perform in-depth keyword research to optimize your business for high-value keywords

Most plumbing marketing agencies know the fundamentals of ranking crucial keywords in your industry, when a prospect types in a keyword that relates to the plumbing services you offer, generally, your plumbing website and details will appear to respond to their query. But there is more to it than that. At Blackstorm Design + Marketing, our plumbing SEO specialists perform in-depth keyword research to optimize your business for high-value keywords specifically to make sure that you are getting attention from your target audience, prospects who require your services and are ready to hire you.

  • Engaging SEO Content

inform and impress your new customers when reaching your plumbing website

Posting informative and relevant content on your plumbing website, such as blog posts that are search engine optimized and localized for the kinds of plumbing services you offer, proves to Google that your website is an authority in those areas and that prospects or clients will be interested in booking jobs with you. Blackstorm Design + Marketing optimizes and helps create content that will not only rank your business higher on Google but will inform and impress your new customers when reaching your plumbing website.

  • Link Building

build quality links

When other plumbing industry sites link to your website, Google considers that as a vote of confidence towards the authenticity and trustworthiness of your website content. Instead of trying to accumulate low-quality links from anywhere, Blackstorm Design + Marketing utilizes white hat plumbing SEO outreach techniques to build quality links from authoritative websites that will skyrocket your rankings organically but also drive organic traffic to your site.

  • Google Business Profile Management

GBP

Since Google Business Profile (formerly known as Google My Business) launched in 2014, it has grown to become an important tool for plumbing contractors. It may appear simple on the ground, but it requires ongoing support and expertise to keep your GBP listing operational in order to generate a consistent stream of leads. At Blackstorm Design + Marketing, we will optimize your profile, refresh it occasionally with new content, special offers and respond to reviews to give customers confidence in your plumbing services and reputation.

  • Business Directory and Listing Optimization

business listing

Online business directories are another crucial way to improve the visibility of your plumbing website and get it to rank higher when a prospect or client conducts a search query for plumbing services. Some online listings may be just the company name, URL, and phone number, while others are comprised of extensive information. Blackstorm Design + Marketing will create, review and optimize a business listing for every relevant online directory that pertains to your plumbing industry.

Benefits of Working with Blackstorm Design + Marketing for Plumbing SEO

There are lots of SEO agencies out there, but Blackstorm Design + Marketing is the right SEO company for plumbers. We don’t just specialize in plumbing SEO; we are focused on marketing your business on the internet. Our tested and proven plumber marketing strategies will get you where you wish to be and help your plumbing company grow, just like we have done for dozens of other plumbing contractors in your industry.

  • We Work with Home Service Contractors

Home Service Contractors

When you require a complex project to be handled efficiently and effectively, you need a specialist with direct experience in your industry. Blackstorm Design + Marketing offers SEO services for home service contractors and their franchises only. That implies we are experienced and knowledgeable about what plumbers do and how they do it, and we understand what your prospects or clients are searching for. Our plumbing SEO customers frequently recommend us to others in their industry when they achieve great results for themselves.

  • You are our Only Customer in Your Service Area

Client

How can a plumbing SEO agency purport to have your best interest at heart if they are also working with other plumbers in the area? Any effort they put to improve your competitor’s local search ranking adversely affects your plumbing marketing strategy. At Blackstorm Design + Marketing, you can rest assured that we will only partner with one customer in your service area and industry that’s you. If your competitor attempts to sign up for our SEO services, we will instantly turn them away so we can focus exclusively on your plumbing company’s success.

  • Realize Clear, Measurable Results

plumbing SEO agency purport to have your best interest at heart

It can sometimes be challenging to understand if you are seeing an increase in the number of leads courtesy of your plumbing SEO efforts or because of some other factor. With Blackstorm Design + Marketing, you never have to fret, we offer regular, comprehensive, transparent reports that clearly shows your Return on Investment (ROI) you are obtaining from our services. That includes a GPS that shows how your business is ranking on each part of your entire service area. Google Analytics is a good starting point, but the details we offer goes more in-depth so that you can get to understand what is working and what isn’t.

  • Work Directly with Internet Marketing Specialists

Internet Marketing Specialists

When you call Blackstorm Design + Marketing for help or information, you won’t have to talk with an outsourced support desk assistant or a sales representative. Instead, you will have direct access to local internet marketing experts like PPC professionals and SEO specialists who will respond to your requests promptly and answer any questions you may have. You can depend on us to offer you any assistance you require to make the most of your plumber SEO strategy.

Frequently Asked Questions About SEO for Plumbers

questions

What are the four types of plumbing SEO?

  1. On-page SEO refers to the process of optimizing the content on your plumbing website.
  2.  Off-Page SEO denotes any optimization that occurs outside your plumber site including building high-quality backlinks, improving your site speed, and more.
  3. Local SEO
  4. Technical plumbing SEO

How Long does plumber SEO take?

This is a hard question since in a sense SEO work is never done-it is a cumulative process, so the longer the time, the better results you will get. It is not yet complete once you attain the coveted top spot since it takes effort to maintain your rankings at the same spot. That said, if you are figuring out how long it will be until you begin seeing a noticeable spike, this will be after about three to six months.

Can You Guarantee That I will rank #1 on Google for plumbing services?

No, we cannot-and any plumbing SEO agency that claims otherwise is lying to you. A #1 Google search rank can never be guaranteed since there are numerous factors, and Google is constantly updating its algorithms. Your ability to rank on the coveted spot is influenced by the keywords you are trying to rank for, your competitor’s online footprint, and your current rank amongst other factors. But, we are confident that we can skyrocket your rankings and make a significant contribution to your plumbing business success.

Choose Blackstorm Design + Marketing as Your Trusted Plumbing SEO Partner

Plumbing SEO Partner

If you are searching for an agency to assist your plumbing company gets to the top of Google search rankings, why not give Blackstorm Design + Marketing a call? With hundreds of satisfied home service contractors under our belt, our search engine optimization skills have proven to assist plumbing contractors like you find success online.

Ready to take your plumbing company to the next level? We got a good strategy for you! Schedule a free discovery call with Blackstorm Design + Marketing to learn more about customized SEO strategy to boost your search engine rankings and grow your plumbing company today.

Categories
Plumbing SEO

“Plumber Near Me” Searches: How to Rank Your Plumbing Business Higher on Google

Get Your Plumbing Website Rank Higher In Google, Increase Your Exposure To “plumber near me searches” And Maximize Your Potential To Get Qualified Leads Online.

If you manage or own a local plumbing business, you want to reach homeowners and property managers in the surrounding area. But it goes without saying that your company is always fighting for clients with several competitors online. The plumbing industry is crowded with several plumbers competing for the same number of limited clients.

However, there are strategies that you can use to make your company stand out from the curve and get a competitive advantage when looking to get more qualified leads that could convert into paying clients.

rank higher in Google

One strategy you can use is optimizing your plumbing website for local search. This is crucial for various reasons, the most essential of which is ensuring that search engines like Bing or Google can find your website easily and rank it higher in their relevant searches.

This may include “near me” searches that users may type in Google. Many times, when looking for a plumbing company on Google, clients won’t have a glimpse of who they are searching for, and that’s why they just type in “plumber near me” on Google and locate what is geographically closest to them.

If your plumbing company website is not optimized for local search (or near me searches), you could be missing a significant portion of your target market. Ranking higher in the “plumber near me” searches can make your company a focal point of that particular geographical area, which can make your business appeal more to those local clients.

But how do you rank higher in those “plumber near me searches”on Google? Here are our expert tips:

1. Make Sure Your Google Business Profile is Properly Updated

Google Business Profile

There are various tools your plumbing company can use to help rank higher on “near me” searches. One of such tools is creating a Google Business Profile. Your details would be shown if a user were to look for a plumbing business. This information includes your address, company name, contact details, reviews, and opening or closing hours. When verifying your plumbing business on Google, you are given a chance to edit such information and add to it so as to fill in as many details about your company as possible.

As a plumber, you should also ensure that the information provided in the Google Business Profile is regularly updated and accurate. If your plumbing company wants to rank higher in near me searches, you should also ensure that it is listed in major business directories like Angie’s List, Yelp and HomeAdvisor.

2. Geo-Target Your Web Content/Pages Around Specific Locations

geotargeting

As a plumber, you want your ideal customers to find your website on Google or Bing, right?

One of the few things you can do is map out the particular areas where your company serves. It goes without saying that geotargeted plumbing keywords are easier to rank (e.g., plumber in Murfreesboro) in Google since they are typically less competitive. They also have high conversion rates.

Therefore instead of creating content around “plumbing contractors in Tennessee,” you can scale down to the area you want to get local clients from. Best of all, you can use the Google Keyword Planner to identify those geotargeted keywords.

3. Make Your Online Customer Reviews Visible

Customer Reviews

Client reviews have nowadays become one of the most crucial aspects for plumbers getting new leads or businesses. Simply because a huge portion of people look for online reviews before hiring a local service business like roofers or plumbers. Prospects tend to trust such reviews as they do with recommendations from their friends or family members, feeling as though it offers them a level of trust in a business that may not have been there previously.

Google Makes it simple for their clients to review a plumbing business. All a client has to do is open Google Maps, search for that business, and choose to write a review, which is that easy.

Online reviews play a major role not only in the trustworthiness and authority of your plumbing company but also in your overall organic search ranking. Google puts a lot of emphasis on the number of online reviews as well as the overall score when ranking your plumbing business website.

If your plumbing company has a lot of negative online reviews, don’t conceal them, work on enhancing them. Even when you are obtaining positive reviews, you should prioritize responding to every review left. Show your clients that you care about the quality of the plumbing service that they get by responding professionally to the complaint and working to make sure that they are satisfied with the overall experience.

Ultimately, you need to make sure that your plumbing company is obtaining a lot of positive reviews since Google’s SERP utilizes this as a factor when determining overall search rankings. When you have lots of positive online reviews, though, you want to show them off as much possible as you can. This makes it easy for prospects or clients to see that your plumbing business is trustworthy and offers quality service.

4. Display Your Business Name, Address, and Phone Number

Business Name, Address, and Phone Number

Showing an accurate company name, phone number, and address clearly is crucial when optimizing your plumbing website for “near me” searches.

Ensure that you display your address, phone number(s), and business name typically throughout your plumbing website, most likely at the bottom of your page.

5. Make Sure that Your Business Information is Consistent Across All Platforms

Consistent Business Information

Be consistent with the business information that you share with prospects or clients. Consistency helps Google show the most updated and accurate information for your clients and anyone searching for a “plumbing contractor near me.”

If you portray an inconsistent address on a local business directory, you may end up confusing Google. This common problem can be cleaned up manually or using paid services.

6. Use Schema to Show Events in the SERPS

Schema

Another way of featuring in the local search results is by planning events and showing this information in schema markup.

Updating your schema markup increases credibility and boosts your market share by directly featuring events with the SERP for your plumbing company.

Schema markup is an excellent way for your plumbing company to reach clients via local search. Schema data helps search engines like Bing or Google collect the right information about your company and present it via rich-featured snippets. You can utilize it to show your hours of operation, contact information, and business address.

7. Optimize Your Photos for Location-Based Searches

Location-Based Searches

Photos impact location-based searches. Think strategically when optimizing your images. If you want to rank higher for a particular location, that location should be one of your keywords not only in the content you use on your plumbing website but also in the tags and file names of every photo.

8. Obtain Backlinks with Location Anchor Text

anchor text

Backlinks will typically be part of an effective plumbing SEO strategy. But, when it comes to local SEO for plumbers, you want to concentrate on high-quality/relevant backlinks with the local geographical anchor text. If you want your business to rank for near me searches in Murfreesboro for the emergency services category, you wouldn’t target the keywords “near me” but rather “Emergency plumbing Murfreesboro.”

9. Make Sure Your Plumbing Website is Mobile-Friendly

Mobile-Friendly website

Google has put a lot of importance on the user experience, implying you should too. Because most “near me” searches occur on mobile devices, ensure your site is mobile-friendly. This implies that it should be fast and work seamlessly across any mobile or desktop device.

10. Create and Optimize Pages for every Business Location

GMB

Does your plumbing business have more than one service area? If so, you need to build different web pages and Google Business Profiles for each location. In addition, your plumbing company will want to optimize such properties for “near me” searches. Particularly, your webpages should contain:

  • A user-friendly URL that shows your location, such as www.mysite.com/Seattle-plumber/
  • Meta tags and title tags are optimized for location and target keywords.
  • A brief description of the location that shows the hours, services offered, and address.
  • Proper alt and title tags for photos used on the website

Finally, Rank for “Plumber near me” searches with SEO services from BlackStorm Design + Marketing

higher organic ranking

You can do many things to optimize your plumbing business for those important “near me” searches. Most customers end their search on the first page of the search engine result page, and they will most likely contact the top three plumbers on the first page of search results. If your plumbing company is not close to the top of the list, it doesn’t matter how much experience you have you are not likely to obtain any calls.

Of course, you can solve the issue by using our plumber SEO services to ramp up your rankings where it requires you to be on Google. Using the right SEO plumbing keywords will increase traffic to your website result in more qualified leads, and ultimately book more jobs.

Your higher organic ranking means obtaining more calls every month. Our SEO experts can help drive traffic to your plumbing website and high ranking on Google.

Getting the leads that you require to increase your plumbing jobs from online traffic is not easy without the right support. If you want to rank higher in “near me” searches for your service area, reach out to plumbing SEO experts at BlackStorm Design + Marketing today. We have the insight and expertise you require to reach the people you want to book jobs with most. We can help you with optimizing your current social media and website, streamlining your accounts, and coming up with new ways to spread the word about your plumbing business out in your local community.

Schedule a free discovery call with BlackStorm Design + Marketing to learn how our plumber SEO services can help grow your plumbing business online today.

Categories
Plumbing SEO

How to Improve Your Plumbing Website’s SEO…

Visibility has been the main challenge hindering the success of small businesses up to date. Having a fantastic business and an eye-catching website can be of no importance if the potential customers cannot find you. That’s what necessities the need for Search Engine optimization. Search Engine Optimization is an art and science of improving your ranking on the Search Engine Results Page (SERP).

Google uses search algorithms to find websites that have quality and informative content, thereby improving its ranking on search engines. Google keeps on tweaking its search algorithms several times annually. This is a clear indication that amazing SEO is not something that is attained instantly; it is a continuous process that requires dedication and commitment.

The following ways to improve your website’s SEO ranking

Publishing Relevant Content

informative content

Quality content is the secret to improve your website rankings on search engines, and nothing else can substitute informative content. You can increase your website traffic by publishing relevant content for your target audience, as this will enhance your site authority as well as relevance. To realize this, you need to perfect your web writing skills.

Keywords

Keywords

Every page on your website should have a unique keyword phrase. Take your time to define the phrases that the visitor can use to search for a specific page on your website.

Multiple Keyword Phrases

rank for multiple keywords

It’s never easy for a webpage to realize search engine ranking for several keyword phrases unless they are similar. A single page can rank multiple keyword phrases as long as they are somehow related, for example, Business jobs’ and business careers.’

If you intend to rank several keyword phrases with your website, you will be required to create separate web pages for the keyword phrases you are targeting.

Content

Content concept

Besides the page URL, title, and headings, content is very crucial when it comes to search engine rankings. Your keyword phrase should appear several times on the page, not forgetting the opening and closing paragraphs.

These keyword phrases should be highlighted to make it easy for the reader to identify them. You can use the available writing styles to highlight them, such as bold, italics, and even heading tags. You should neglect good writing for SEO. What you need to understand is that pages are written specifically for the reader and not SEO.

Keeping your Content Up to date

always update your content

Content is of much importance to the ranking of any plumbing website. Keeping your content up-to-date is one of the ways that is used to determine how relevant the site is, so it is necessary to keep it fresh. You should set time to audit your content and make the required updates.

Consistency

content consistency

To improve the SEO rankings on your website, you have to show consistency when it comes to publishing content on your blog. This builds trustworthiness among the visitors, and they will always visit your site because they believe that is the only place they can find answers to what they are looking for. To lure more visitors into your website, you should be consistently publishing new content, as this will create a good impression among your visitors.

You should overlook the consequences of not updating outdated or underperforming content. Visitors don’t like reading the same thing week in week out, and that’s why publishing new material is very crucial.

Readable Content

make your content readable

The content on your website should be easily readable. Your content should be in short and precise paragraphs, as this is what users want. Visitors are no longer interested in an endless block of content, and this may even turn them away from your website. You should strive to keep your content as short as possible while retaining the meaning.

The sentences should be short, and a paragraph should have no more than five lines. Readers find such content friendly, inviting, and easy to understand. Long paragraphs discourage the readers before they even begin to read them.

Provide Accurate Contact Information

Contact Information

Providing correct contact details is a trust factor search engine uses when ranking a website. You should provide your contact details so that users can reach out to you when in need. Users tend to lose trust in a business that does not have contact details as they think such businesses are no longer legit. Always include your phone number, location, and email address so that visitors can reach out to you easily.

The discussed above are some of the tricks on how to improve your website’s SEO.

Categories
Plumbing SEO

How to Get More Yelp Reviews for Your Plumbing Business

Yelp is one of the most famous directories for people to research and review companies. Many property owners utilize it as one of their initial tools when searching for a plumbing contractor. If you have not optimized your Yelp listing, that should be on your to-do list right now. After widespread storm damage, many property owners’ initial reaction is to instantly go online and research professional plumbers to evaluate their property. They find that the plumbing company is based on recommendations from a trusted service-related review directory like Google My Business or Yelp. Such directories give a first-time glance at your plumbing company to customers.

Yelp is a review tool that has increasingly become powerful in recent years. This post will discuss how plumbers can get more Yelp reviews and make the most of word-of-mouth advertising. Keep reading to find the expert-approved tips you have been searching for.

Create a Quality Yelp Profile

Yelp Profile

The first step you need to take is to create a quality Yelp profile for your plumbing company. After all, this is a tool for helping prospects discover your company as easy as possible.

Simply put, your Yelp profile is your brand’s face when property owners search for plumbing products or services. Note that this process does not have to be expensive or tedious. You only need to use high-quality images and a clear description that promotes your services.

Learn about Yelp’s Advanced Features

new Yelp business features

Yelp has lots of features that can assist your business in attracting potential customers. Thus the more you educate yourself about how to navigate and use them, the more chances you will have of driving relevant traffic to your plumbing business. For instance, you can provide Yelp deals, collect payments, or create prepaid vouchers.

Provide the Best Plumbing Service or Product Possible

plumber in uniform and female customer

This one may sound obvious because it is vital to operating a successful plumbing company and taking your profitability a notch higher.

In other words, the best approach to increase positive Yelp reviews is to provide the best service or products possible.

After all, it is no secret that word of mouth is the most effective form of marketing. Prospects get excited when they learn about something they love and spread the word to their family and friends. 

When clients have an excellent or poor experience, they want to inform others about it. Yelp has developed an ideal tool for clients to share this type of detail so prospects can know which plumber to support or avoid.

Encourage Your Clients to Leave Yelp Review

Yelp Review

When interacting with your clients, never hesitate to request them to leave a review on Yelp. This is particularly crucial when they tell you how much they loved your service or product. You don’t have to be pushy, but a polite request to rate your plumbing company online is generally acceptable.

Engage with Clients Online

engage with your customers

Yelp also helps your business engage with customers online. Thus, you can build friendships and relationships with faithful clients and know those who are yet to visit in the future. Online interaction is a useful tool that should not be taken for granted. Besides, it is fun listening to positive experiences from your previous clients.

Never Pay for Reviews

don't pay for positive reviews

As a plumber, you might be tempted to pay some of your clients to leave a positive review on Yelp. It might seem a quick and easy way to get glowing reviews for your business, but that’s a bad idea as readers can tell when something does not smell right so this tactic will produce unfavorable results.

How to Optimize Your Yelp Listings

Optimize Your Yelp Listings

Here are some things that you can do to make your Yelp Listing better:

  • Check All Your Business Details on Yelp:  There might be missing or incorrect business details on your listing; therefore, ensuring that all the information is accurate and cleaning it up should be your initial step. This means that you check the phone numbers, business names, hours of operation, addresses, and websites.
  • Add a Relevant Project Image or Your Logo as Your Profile Photo: If you don’t brand your company correctly on Yelp, it will be easier for prospects to forget you. Include a logo so that people can have something that they can associate you with.
  • Add Photos: People respond well to visuals than texts. Upload quality photos of your completed projects, team photos, pictures of your office, or something people would like to see.

Handling Negative Yelp Reviews

negative reviews

If you are like most plumbing contractors, the mere thought of getting a 1-star review can be worrisome and intimidating, but if you understand how to handle negative reviews on Yelp, you can somewhat turn them into something positive.

While you cannot control clients who leave a bad reviews, you can reduce them by exercising precautions and professionally responding to them. Such precautionary measures include maintaining positive interactions with clients and generating as many reviews as possible. Responses should be solution-based and should paint your company in a positive light. It would be best if you did not use an argumentative tone or profane language when responding to a Yelp review.

Final Verdict

We cannot overstate the importance of online reviews to your plumbing company, which separates successful plumbers from the average ones. As a plumber, you should focus on getting reviews from the three significant directories like Yelp, Google, and Facebook.

If you need any help managing your plumbing business’s online reputation, kindly schedule a free strategy session with our growth experts today.

Categories
Plumbing SEO

Slow Plumbing Websites Doesn’t Work: Tips On How To Speed Up Your Plumbing Website

Increase Prospect Engagement And Conversion Rates, And Book More Jobs With A Faster Plumbing Website.

Are you wondering why your plumbing website loads so slowly? Or are you searching for tips to help your plumbing company website load faster? Does the speed of your site affect conversion rates and SEO?

These are concerns that plague the minds of our prospects and customers. Website visitors today have become more intolerant of slow-loading websites, and even search engines like Google are rewarding faster-loading plumbing websites with a higher ranking than those without.

Increase conversion rate

So if you want to stay ahead of your competitors, you must take advantage of the abovementioned situation. Fortunately, this post will discuss crucial tips to speed up your plumbing website and improve conversion in 2022 and beyond.

If you are dealing with a slow plumbing website, keep reading for more information on fixing it.

Why Does My Plumbing Website Load Slowly?

website loads slowly

You might have come across the old age cliché that says “slow and steady wins the race,” but when it comes to your plumbing website’s overall performance, that is undoubtedly a direct ticket to failure.

Improving your plumbing website’s loading time is a win-win approach to keep the web users of your site happy and increase the revenue generated by your plumbing business.

Here are our top reasons why turtles are moving faster than your plumbing website:

Non-Optimized Images

non-optimized and optimized image

An image is considered unoptimized when it has a large file size, undescriptive file names, and the site with no alt tags, which ultimately slows your plumbing website’s performance.

Images created using software like Photoshop are saved as large files. Even though they contain a substantial amount of quality and detail, they can slow down your plumbing website because of that excess detail.

Besides, Google does not see your images. Instead, Google reads the three or four-word descriptive terms to understand what the icon is all about. But without that description, Google does not know what your image is all about.

Excessive Usage of Ads

too many ads

Google AdSense can be an additional revenue source for your plumbing business, but it can also slow down your website.

The most apparent effect of overloading your plumbing website with adverts is more HTTPS requests that make your website unresponsive.

Mainly the rich media ads such as auto-downloads, pop-unders, and interstitials may create hundreds of such requests, making your plumbing website slow down its speed.

Failure to Use a Content Delivery Network

CDN

If you don’t use a content delivery network, then your plumbing website will load slowly.

Content Delivery Networks (CDN) makes sure that your plumbing website is served to a user from a nearby location. That helps your plumbing website load faster because the data travels a shorter distance between your user and the server.

High Plumbing Website Traffic

Website Traffic

A surge in plumbing website traffic is another reason for the slow loading website.

Even if the information is conveyed super-fast, a plumbing website can only hold a certain number of users each time.

Bandwidth is a technical terminology used to refer to the information an internet connection can handle at any given time. Broadband (large bandwidths) deliver information very fast and accommodate more users. “Mbps” refers to the amount of data that can be transferred per second.

Inefficient Web Hosting

Web Hosting

You need to have a web hosting provider to display your plumbing website online.

A web host is synonymous to a vacant unit in real estate – It is the space where you create your plumbing website.

When a prospect types your plumbing website’s name into their browser, the web host serves your plumbing website from their server. 

Some web host providers are better than others. If you choose an inefficient and cheaper web host for your plumbing website, you will lose valuable clients because of your slow-loading website.

Use of Unclean Code Slows Down Your Plumbing Website

Coding

Unclean coding is another common culprit for the slowness of your plumbing website. When you create your plumbing website, inline stylings, excessive new white spaces, unnecessary comments, and empty new lines can make your site’s stylesheet bigger, thus hampering its loading speed.

Your Plumbing site CSS is not Optimized Properly

CSS

Like Javascript, CSS is responsible for styling its pages and can delay it if left unoptimized.

Excess Social Sharing Buttons

Social Sharing Buttons

It is crucial to let your prospects/clients quickly share your pages on social media; it can reduce your page loading time if you have too many social sharing buttons.

For such buttons to correctly do their job, you need to add them as plugins to your site. Such plugins will require retrieving data from their respective social media pages every time they are used.

Javascript Issues

Javascript

JavaScript is the code that makes your plumbing website interactive and functional for users. Without it, your plumbing website will be so dull. However, if not appropriately optimized, JavaScript can slow down your site’s loading when prospects try to load it in their browsers.

When a browser attempts to display your plumbing website, it must stop and first load the JavaScript files it comes across. Render-blocking JavaScript slows down your plumbing website loading speed.

Numerous elements on your Plumbing Web Page

Web Page Elements

Your plumbing page’s size is affected by various factors, including HTML, stylesheets, scripts, images, videos, and other items that may be on your website pages.

When you have lots of elements on your page, the page will load more slowly, which leads to a slow plumbing website overall.

Too Much Flash Content

Adobe flash

Although flash is an excellent tool for making your plumbing website more interactive, it is more likely to slowly build your website load. Flash content usually is bulky in size and thus will make your plumbing website load slower than usual.

What is the Ideal Loading Time of a Plumbing Website?

That is acceptable if your plumbing website loads in less than 3 seconds. However, anything beyond three seconds will make your bounce rate increase sharply.

If your plumbing website loading time exceeds 3 seconds, you must make speeding up your website your priority. But before you start this process, you must measure your current plumbing website loading speed.

How to Speed up Your Plumbing Website in 10 Simple Steps

Optimize all Images used on Your Plumbing Website

Optimize images

With a vast selection of free photo tools available online, optimizing images found on your plumbing website can be a breeze.

To optimize your website images, you need to compress them first.

Large images are often very bulky, and as a consequence, they load slowly.

The compression of such images helps lower the bandwidth of those images, consequently reducing HTTPS requests.

Check Your Web Hosting Provider

Web hosting provider

Your web host provider can have a significant impact on your plumbing website speed. You need to select a web host provider with servers near where your prospects/clients are. If you are an American client having to access your site via a server in Northern Europe, that will affect your site speed.

Many plumbers opt for cheap web hosting after starting a website or blog, so they select shared hosting. Over time, they publish more content, and their website grows, thus slowing down their websites. In such a case, they can upgrade their hosting plan and boost the speed of their website. Be sure to select the best hosting Service Company for your plumbing company website.

Enable Browser Caching

clear caches

Enabling caching improves your plumbing website speed significantly and gives your prospects a more rewarding user experience. Caching usually involves the storage of static files like HTML documents, media images, and JavaScript and CSS files for faster and easier access. The database does not have to retrieve information every time there is a new request. The more applications loaded on your server, the more time it will take for your plumbing website to load.

Remove unnecessary plugins

Every plugin you add needs resources to run effectively. However, more resources mean a slow-loading plumbing website. If you have unnecessary or unused plugins on your site, you should delete and deactivate them to give your website speed the required boost. Removing unnecessary plugins can enhance your page loading time and, consequently, your plumbing website’s speed.

Reduce HTTPS Requests

HTTPS Requests

Plumbing websites can be slow because of excessive HTTPS requests. When potential clients visit your plumbing website, they ask for specific files, and their browser requests such data from your server using the HTTP protocol. These files include CSS, HTML, and JavaScript files. If you have a lot of HTTPS requests, the performance of your plumbing website will get slowed. 

You can minimize such requests by:

  • Combining JavaScript, CSS, and HTML files.
  • Use CSS instead of images where possible.
  • Minimize the number of elements per page.
  • Add a caching plugin.

Only use Social Media Platforms that Perform the Best

Social Media

If you know that your posts don’t get shares on Reddit or Pinterest, you can delete those buttons from your plugins. Reduce the number of social sharing buttons to three or four per page. That will help you target high-value social media networks like Twitter and Facebook without overloading your users. It will also save your site from loading pages that are barely used. Your clients will not even miss them!

Reduce or Eliminate Third-Party Advertisers

Third-Party Advertisers

If ads cause your clients to bounce back from your site and reduce the loading time, you will lose valuable clients who are far much worth than your ads revenue.

If ads are your primary income source, you stand to lose clients by placing too many ads on your plumbing website. Limit your ads to one or two per page and increase your plumbing website speed. That will help keep your prospects glued to your plumbing website for an extended period.

Reduce the number of elements per page

To minimize the load on your plumbing website:

  • Reduce the quantity and size of items on your plumbing website. 
  • Consider whether you can attain the desired outcomes with few photos, details, or videos overall.
  • If you want to know whether you have too many elements on your page, perform a heat map test to understand what your clients/prospects are clicking and clicking. 

Increase Bandwidth to Cater to an unexpected Traffic Surge

Bandwidth

High traffic is an excellent problem-every plumber should welcome it.

But to keep your plumbing website loading faster, you need to increase your bandwidth.

It is a pretty straightforward process as you only need to call your web host and instruct him or her to increase your bandwidth. 

Use a Content Delivery Network to speed up your plumbing website

A CDN hosts your plumbing website’s static files to deliver them effectively and minimize your server load and bandwidth. With a CDN, the requested content can be achieved much faster since the server will be closer to the target end-users. As a result, there will be no latency, but your plumbing website will load much faster. So, using a CDN will save a lot of bandwidth and significantly improve your plumbing website’s speed. 

Hire a Professional to Optimize Your Plumbing Website Page Speed Today!

Various factors make your plumbing website load slowly, and this implies that several steps can help your site load faster, as expected by clients. As a plumber, you don’t have enough time to run your business and speed up your plumbing website.

page speed

Hiring a seasoned plumbing website design professional is an easy way of making your plumbing website load faster. Professionals have the resources, expertise, and time to ensure that your plumbing website loads in no time. 

If your plumbing website loads slowly, Blackstorm Plumbing Marketing can help.

We have an experienced team of web designers who are committed to optimizing your plumbing website’s speed and helping you enjoy the best loading times ever.

Schedule an appointment online with one of our growth experts to learn more about our website speed optimization services.

Categories
Google Advertising Plumbing

DEMYSTIFIED: A New Way Of Getting More Qualified Plumbing Leads From Google Advertising

Generate Leads, Drive Sales And Improve Your Brand Awareness With Google Ads For Plumbers

Are you a plumber constantly looking for more clients or leads?

Are you tired of being that statistic of a never-ending narrative of one busy week, then mute the next?

It doesn’t have to be that way when you can have Google PPC Ads campaigns executed and set up specifically for your plumbing services, then later managed for continual growth or improvement.

increasing bar graph

This will free up your time to do what you know best to serve your clients and run your plumbing business.

Currently, the inclusion of Google Ads for plumbing contractors and other home service businesses like roofing or HVAC has become increasingly practical and crucial. 

That said, running and creating Google PPC Ads for your plumbing company can be daunting. This is because plumbing AdWords isn’t just what you specialize in!

It is common for plumbing contractors like you to entirely neglect their business and marketing needs. Typically, plumbing projects are your butter and bread, but you have to concentrate on growing your plumbing company. Leave your Google Ads to a reputable plumbing Ad agency.

Let us dive into our step-by-step guide to help your plumbing company achieve greater success and growth by implementing Google Ads without further ado.

What Are Google Ads for Plumbers?

Google Ads

Google Ads, previously known as Google AdWords, represents one of the most frequently used paid search marketing campaigns in the plumbing industry. It is an online advertising platform for Google. Google Ads is a business tool that helps plumbers to promote their plumbing services on any Google properties, which consequently results in more customers. Most home service contractors like roofers and plumbers we work with invest part of their advertising dollars in it.

This concept applies whether they are handling marketing on their own, depending on an in-house team, or paying a plumbing ad agency to manage it on their behalf.

The reason is candid: Google Ads for plumbers work in attracting new customers.

But to obtain the most benefit out of Google Ads, it’s crucial to know the differences between three primary categories:

Search Ads

1. Google Search Ads: These campaigns help you place ads on the vast network of search engine results. You can display ads to homeowners actively searching for your plumbing services online. You only pay when someone clicks or calls through your ads for this type of ad.

Display Ads

2. Google Display Ads: Unlike conventional search ads, Google display ads are shown to more than 2 million users, applications, videos, and websites that are part of the Google Display Network based on their past online activity.

Local service ads

3. Google Local Service Ads:  Local service ads offer a unique opportunity for plumbing contractors; in that, you pay for quality leads instead of clicks. That makes them ideal to use to ensure that you are getting the most out of your advertising dollars.

How Does Plumbing Google Advertising Work?

Google advertising

There are two primary ways in which plumbing contractors use Google for advertising and marketing. One is through plumber SEO (search engine optimization), the practice of offering engaging and relevant content while strategically using search terms or keywords. This is usually achieved with the assistance of a professional plumber marketing agency or using paid or free tools.

Plumbing Google AdWords is a paid advertising service offered by Google. Plumbers pay Google to have their ads page put in an advertising slot on users’ browsers. But how does Google determine which plumbing ads will get more priority? Through a process in which plumbers place bids. Depending on the kinds of ads, the winning ad will appear either as a banner on the Google Display Network or on the search engine result pages (SERP). But to attain any meaningful success with your advertising budget, it’s essential to implement a good plumbing Google Ads strategy.

Google Ads for plumbers targets browsers looking for particular keywords. Plumbers can later fine-tune their ads based on the factors like geographical location. Ad spend will impact the reach of your ads and the time frame they will be shown to users. The quality of your ad is another factor to the success in attracting paying clients.

5 Reasons Why Google Ads for Plumbers Are Crucial

Online ads concept

Homeowners first research on Google to find plumbing near them to solve their problems. So, internet marketing revolves around being available whenever prospects or clients demand information about your plumbing company online.

Most plumbing companies use Google Ads to promote their services online, making it crucial for plumbing businesses to create campaigns that can help them stand out from the competition. Here are some incredible benefits of using Google Ads in your plumbing business strategy:

1. Increased Customers and Leads

Lead generation

Google Ads for plumbers is one of the effective tools for generating leads online. If your ad campaigns are correctly set up, they can send extremely qualified and targeted leads to your plumbing website, opt-in form, or other online collateral.

Google Ads helps your plumbing company focus on prospects or clients searching particularly for what they offer. This implies your plumbing company’s search can be refined so that only homeowners who are ready to book service appointments are sent to your plumbing website through this platform.

2. High ROI

Return of Investment

Unlike other internet marketing strategies, Google Ads makes plumbers pay only for ads people click on. But once you optimize your plumbing Google Ad campaigns, you can enjoy a higher return on investment, which may not be possible with other marketing strategies. But this takes time.

To get a clear perspective of what hacks will give your plumbing business get the best results, you need to continually track and test your campaigns, which plumbing AdWords is known for, as it offers all the data crucial to calculate your ROI, as well as keywords entered, and the cost of each click.

3. Google Ads Helps You Discover More About Your Target Market

Target Market

Google Ads for plumbers aren’t restricted to advertising only. In fact, they help you get in the minds of your potential customers.

Understanding your target audience makes it much easier to deal with clients and discover what they want. While this is typically hard to do and needs a lot of research, Google Ads provides information about customer requirements and habits that plumbing business owners dream about.

This includes details of the keywords a client used to find your plumbing website, their location, type of devices used, and days or times of the week they were actively searching. You can utilize this information to refine your plumbing marketing efforts so that your ad budget is not wasted on marketing to prospects that are not interested in your plumbing services.

4. Google Ads for Plumbers Ensures That You Stay on top of the Competition

Business Competition

It took years before some home service contractors like plumbers or roofers appeared on the first page of the Google search results pages. You will appear on top of their search query since you promote your plumbing ads through Google Ads.

You are paying Google; therefore, you will be at the top of their priority list. In fact, as many people that clicked on the search results, the same number would visit to know the incredible services your plumbing company offers.

5. Using intention by creating Google Ads for Plumbers

Google Ads for Plumbers

What makes Google Ads stand out from other forms of online adverts is their intention.

Google Ads may come enticingly, yet it still advertises your plumbing company as the best consideration. But on the search platform, whether a prospect is not searching for you, but as they type in your keywords, you may assist them in finding what they really need.

We will discuss how to create, analyze, and manage your Google Ads for plumbing services within this post.

Don’t have time or skill to run Google Ads for your plumbing company?

Schedule a free discovery call with Blackstorm Design + Marketing PPC experts for help.

12 Tips for a Successful Plumbing Google Advertising PPC Campaign

Your plumbing company is unique, and it requires a personalized ad strategy to meet your goals and bring in more clients. This is because people are looking for almost everything online. Some of them are searching for your plumbing services. Advertising your plumbing business on Google is an effective way to generate new business and create brand awareness.

While creating an instant plumbing PPC campaign is possible, developing one that generates optimal results can take a lot of effort and time. But, with lots of competition online, you need to make sure that your ad stands out and gives you the clicks you need. Here are some steps you can take to make sure that you obtain the most out of your plumbing Ads campaign:

  1. Understand and Research Your Target Market

Target Audience

At this stage, you still haven’t invested one dollar into plumbing ads. Instead, you should invest the resources and time to understand your target audience fully. Examine the kinds of websites your target audience spends the most time on? Which plumbers are running effective Google ads campaigns? You can utilize the Ads platform to understand most of these elements, all without spending a cent, courtesy of Google!

  1. Conduct Keyword Research

Keyword Research

Competitor and keyword research are important steps for an effective plumbing AdWords campaign. Tools such as Keyword planner can assist you in finding search phrases that relate to your plumbing service. But you should choose keywords with your rivals in mind, factoring in which phrases other plumbers are likely to bid on and ways in which their plumbing services differ from yours.

A keyword such as “plumber” with high search volume is crucial to the content of your page and might have a low bid price. But it might not be the best place to invest your ad budget. If you notice other plumbers are using the same high-volume keywords, they will outbid you for a Google ranking.

More plumbing niche keywords, for instance, “[your city] bathroom sink not working” will have a lower search volume monthly. It may also be a costly bid, and even if it obtains lots of clicks every month. Your Google Ad will likely have a click-through rate if your plumbing business is a top result. The danger in advertising only to plumbing keywords is that you are less likely to be visible to multiple online users.

Carefully selecting and researching plumbing keywords helps to make sure that you are reaching the right audience with your plumbing ads while maximizing your Return On Investment (ROI).

  1. Write an Effective Google Ad Copy

In the plumbing industry, your ad copy assists you in creating the initial impression of your business in the eyes of prospects or clients. A compelling Google text ad will help your business obtain more clicks, resulting in high conversion rates.

That said, how you write your ad copy affects the cost per click and the ranking in the paid search results. Your ads should be relevant, empowering, and specific to reach potential clients effectively. Here are some best practices for writing effective Google text ads and common pitfalls to avoid:

what makes you unique

  • Showcase What Makes You Unique

Free plumbing inspections? Emergency plumbing services? Tell homeowners! Highlight the plumbing services or offers that may make your plumbing company stand out.

  • Include promotions, prices, and exclusives

limited-time offer

Homeowners or property managers often use Google to make a decision about plumbing services. Offer them what they require to make an informed decision. If your business is offering a limited-time offer, say so.

  • Empower clients to take the desired action

Call to Action

Are you providing a specific plumbing service? Tell people how they can schedule a service appointment. CTAs like call today or get a quote makes it clear what steps the client needs to take next after visiting your plumbing website.

  • Include top keywords in your ad copy

What is an effective way to attract users’ attention than to have the plumbing service they are looking for being the initial thing they see in your ad? Adding plumbing keywords in your ad copy shows that your ad is relevant to what people are searching for.

  1. Create a Targeted Landing Page for Your Plumbing Google AdWords

Landing Page

This is perhaps the most common blunder plumbers new to Google Ads make is directing all the web traffic from PPC ads to the home pages of their plumbing website. Many times, these plumbing contractors invest in ads, realize they aren’t obtaining results, and write off Google Ads as a waste of advertising dollars.

Let’s face it: Your home pages are a terrible place to direct your traffic. Figure it out this way: homeowners are looking for a particular plumbing service when they search. By directing them to your home page- which has lots of different options and elements on it-you have wasted their time (and possibly your ad spends).

Instead, you need to build targeted landing pages that address a homeowner’s query entered into Google. Landing pages should have one definite purpose, and there is a single conversion goal and a path to that goal for browsers to follow.

  1. Have a Clear Goal for Each Campaign

Goal

It is easy to get ambitious with a plumbing AdWords campaign, especially if you consider spending a huge chunk of your advertising budget. But, you must select one specific objective for each campaign. By doing so, you will help increase the ROI of your campaign dramatically.

  1. Target Emergency Plumbing Keywords

The first step to success on Plumbing AdWords is knowing where your ideal client is coming from and then targeting them with your ads and keywords. Think about an ordinary homeowner. Perhaps it is about midnight, and it’s cold, they discover that one of their pipes has burst and is flooding their basement. They quickly turn on Google-what do they require? Immediate help. It is an emergency. They don’t want to complete a lead submission form and wait two or three days to get a response-they require a plumber to come over to their house right now!

Emergency Plumbing

You target this client by including the keywords “emergency plumber near me”, “emergency plumbing”, and “plumbing after hours” to an ad group in your plumbing AdWords campaign. Then, in your emergency plumber ads, emphasize that you provide 24/7 service, and you are the best plumber for emergencies.

When your ideal client realizes that you offer what they require, they will instantly click your ad and become a hot lead. When given the option between a generic plumber and one that particularly emphasizes their ability for emergency plumbing, you can bet which ad that client will choose. Make sure that you put your emergency phone number on your plumbing website.

  1. Ensure Relevancy with Keyword Granularity and Ad Group

Relevance is vital when you are advertising your plumbing services on Google. When a prospect types in “commercial plumbing services”, for example, they would rather click on an ad that specifically talks about commercial plumbing than a generic ad that focuses on local plumbing. Why? Generally, they feel that the plumbing company that addressed their specific pain point understands them better and their unique needs. This establishes an instant sense of trust. When you can showcase, with your Google ads, that you clearly understand what they require and provide a solution to the problem that they have, your qualified plumbing leads will skyrocket.

So, how do you create a plumbing AdWords campaign to display specific ads to particular types of searches? When you craft your ad campaign, you are given the freedom to sort your keywords into various ad groups, and every ad group will only display its search terms in the ad group.

For example, if you have a commercial plumbing ad group, you will only add commercial keywords in that group to target in Google Search. The same applies to any type of plumbing service that you provide. Do you provide remodeling plumbing services? If so, create an ad group targeting “remodeling” and create remodeling ads. Do you offer emergency plumber services? Set up its own ad group just for emergency services.

When a potential client sees that you provide not only what they generically require, but what clearly they need, get ready for a consistent stream of hot leads.

  1. Set up a Retargeting Campaign

Retargeting Campaign

Retargeting is an effective tool for improving your conversion rates and skyrocketing your lead generation. Plumbing retargeting shows display ads to browsers who have already visited your plumbing website as they browse other websites to remind them that they may still require your services. Plumbers who run retargeting ads generally enjoy high volumes of qualified leads.

Best of all, it is typically cheaper to show a prospect a retargeting ad than to find the initial client on Google. For example, you may spend $10 to get a client on Google Search, but if they land on your plumbing website without becoming a lead, you could spend an extra $1 through retargeting and retaining them as a qualified lead. In the long run, you spent $11 instead of an extra $10 to attempt again with a prospect completely new, for a total of $20.

Use retargeting ads for plumbers to increase the effectiveness of your search advertising campaigns and obtain more leads to grow and sustain your ROI.

  1. Use Negative Keywords

Negative Keywords

Negative keywords are utilized to prevent your plumbing ads from appearing to people whose search queries are not related to the services you offer. In turn, giving your plumbing business a chance to reach the best target audience whilst efficiently spending your advertising dollars on clicks that won’t convert.

The key to success with the plumbing AdWords campaign is to understand exactly who you are targeting to increase your conversions and CTR ultimately. Your goal should be to focus on relevant keywords as well as refine the search terms you are bidding on to skyrocket ROI and increase relevance. Here are some of the benefits that you can enjoy by using negative keywords:

  •       Increase relevance of your ad group
  •       Skyrocket conversion rate
  •       Improve Click-Through Rate
  •       Attract relevant leads to your plumbing website
  •       Save your plumbing business money
  •       Improve return on ad spend
  1. Bid Strategy

Google Ads bidding type

Selecting the right Google Ads bidding type and implementing a good strategy for adjusting bids is crucial to driving your ad spend down. If you don’t understand clearly what you are doing, you can end up wasting your advertising dollars on a few clicks. But when you make the right moves, you can take your plumbing Google advertising performance to a whole new level.

  1. Use Ad Extensions

Let’s face it: you can’t say enough with your plumbing Google ads. That’s why Google now gives more options with Ad extensions, making it easy for you to include extra information about your business, plumbing services, thus encouraging users to take the desired action.

  1. Conversion Tracking

google ads conversion tracking

After a user interacts with your plumbing ad, you should be able to monitor what happens thereafter. Did they sign up for your emails? Did they schedule a service appointment? That’s why you need to enable conversion tracking in your Google Ad campaign.

Doing it Yourself or Hiring an AdWords Agency: 4 Reasons Why Hiring a Plumbing Advertising Agency is the Best Option

Digital Marketing Agency

Managing a Google Ads account or advertising campaign for your plumbing company is a skill that you can only acquire after investing a lot of time and effort. If you don’t have the time to master the skill well, then you are losing an opportunity to obtain better returns from the dollars spent on your advertising campaigns. You will not also get a great conversion rate because you don’t have the tools to measure the effectiveness of your campaigns and make necessary changes.

Here are some reasons to consider hiring a reputable plumbing ad agency to manage your campaigns:

1. You will Save Time

Save Time

Creating a Google Ad PPC strategy, building ads, and managing a campaign takes a lot of time, particularly if you don’t have previous experience with running a successful campaign.

A plumbing PPC management agency can handle all of the above steps for you, freeing up your time to spend on other important business activities. Plus, an experienced Google Ad management company can quickly create and launch your campaign.

2. You will obtain detailed, transparent reporting

Data report

The best plumbing PPC management firms should have systems to track your ad campaigns and give you regular results reports.

This feature saves you from the headache of setting up such processes yourself. They will be able to give you more comprehensive reports than you would obtain otherwise.

3. Ad Management Agency’s Experience is invaluable

A plumbing ad agency has specialists who have seen many campaigns come and go. You can leverage a few skills from such experience, including when to push for risks, when to play safe, and when to venture into untapped markets.

4. Plumbing Ad Agencies Know How to Obtain Desired Results

Obtain Desired Results

A high-quality plumbing PPC agency understands how to get results and has been doing so countless times. Working with such a Google Ad management agency can help you drive great results without wasting your budget.

When choosing an agency, search for one with evidence of testimonials and results.

Frequently Asked Questions on Plumbing Google Advertising

Question mark symbol

Do Google Ads work for plumbers?

Google ads help plumbers to be found on top of the search engine results pages, thus translating to more booked jobs and consequently increasing your revenue. Best of all, they provide a quick way of generating qualified leads for your plumbing business than other internet marketing strategies like SEO.

How can you get more plumbing leads online?

 You can do several things to generate a consistent stream of leads online, including creating a professional plumbing website, Search Engine Optimization, Google local service ads, social media advertising, online reputation management, and retargeting.

How do you advertise your plumbing services?

If you are figuring out how to market your plumbing company, consider exploring the following options:

  • Claiming, verifying, and optimizing your Google My Business listing
  • Creating a converting plumbing website
  • Manage and collect numerous positive reviews
  • Use superior customer service as a marketing tool

Optimize Your Plumbing Google Ads Campaigns to Maximum Profitability with Blackstorm Design + Marketing

Consult expert

Today Google local service ads offer numerous opportunities for plumbing contractors. They develop a sales funnel for local clients who understand what they want and are ready to schedule a service appointment while allowing plumbers to pay for leads instead of clicks.

But for most plumbers, Google local service ads, like other internet marketing channels, will represent just one crucial piece of an overall plumbing marketing strategy.

Following best practices for channels like Google Display and Search ads are no less crucial to leverage your advertising budget effectively.

Trying to manage all these elements manually can be an uphill assignment. But partnering with a plumbing ad agency like Blackstorm Design + Marketing makes such tasks incomparably easier.

Do you want to grow your commercial or residential plumbing business through Google Ads? 

Schedule a free discovery call with Blackstorm Design + Marketing to see how we can help generate leads with our PPC services while increasing efficiency across your plumbing company.