Generate Leads, Drive Sales And Improve Your Brand Awareness With Google Ads For Plumbers
Are you a plumber constantly looking for more clients or leads?
Are you tired of being that statistic of a never-ending narrative of one busy week, then mute the next?
It doesn’t have to be that way when you can have Google PPC Ads campaigns executed and set up specifically for your plumbing services, then later managed for continual growth or improvement.
This will free up your time to do what you know best to serve your clients and run your plumbing business.
Currently, the inclusion of Google Ads for plumbing contractors and other home service businesses like roofing or HVAC has become increasingly practical and crucial.
That said, running and creating Google PPC Ads for your plumbing company can be daunting. This is because plumbing AdWords isn’t just what you specialize in!
It is common for plumbing contractors like you to entirely neglect their business and marketing needs. Typically, plumbing projects are your butter and bread, but you have to concentrate on growing your plumbing company. Leave your Google Ads to a reputable plumbing Ad agency.
Let us dive into our step-by-step guide to help your plumbing company achieve greater success and growth by implementing Google Ads without further ado.
What Are Google Ads for Plumbers?
Google Ads, previously known as Google AdWords, represents one of the most frequently used paid search marketing campaigns in the plumbing industry. It is an online advertising platform for Google. Google Ads is a business tool that helps plumbers to promote their plumbing services on any Google properties, which consequently results in more customers. Most home service contractors like roofers and plumbers we work with invest part of their advertising dollars in it.
This concept applies whether they are handling marketing on their own, depending on an in-house team, or paying a plumbing ad agency to manage it on their behalf.
The reason is candid: Google Ads for plumbers work in attracting new customers.
But to obtain the most benefit out of Google Ads, it’s crucial to know the differences between three primary categories:
1. Google Search Ads: These campaigns help you place ads on the vast network of search engine results. You can display ads to homeowners actively searching for your plumbing services online. You only pay when someone clicks or calls through your ads for this type of ad.
2. Google Display Ads: Unlike conventional search ads, Google display ads are shown to more than 2 million users, applications, videos, and websites that are part of the Google Display Network based on their past online activity.
3. Google Local Service Ads: Local service ads offer a unique opportunity for plumbing contractors; in that, you pay for quality leads instead of clicks. That makes them ideal to use to ensure that you are getting the most out of your advertising dollars.
How Does Plumbing Google Advertising Work?
There are two primary ways in which plumbing contractors use Google for advertising and marketing. One is through plumber SEO (search engine optimization), the practice of offering engaging and relevant content while strategically using search terms or keywords. This is usually achieved with the assistance of a professional plumber marketing agency or using paid or free tools.
Plumbing Google AdWords is a paid advertising service offered by Google. Plumbers pay Google to have their ads page put in an advertising slot on users’ browsers. But how does Google determine which plumbing ads will get more priority? Through a process in which plumbers place bids. Depending on the kinds of ads, the winning ad will appear either as a banner on the Google Display Network or on the search engine result pages (SERP). But to attain any meaningful success with your advertising budget, it’s essential to implement a good plumbing Google Ads strategy.
Google Ads for plumbers targets browsers looking for particular keywords. Plumbers can later fine-tune their ads based on the factors like geographical location. Ad spend will impact the reach of your ads and the time frame they will be shown to users. The quality of your ad is another factor to the success in attracting paying clients.
5 Reasons Why Google Ads for Plumbers Are Crucial
Homeowners first research on Google to find plumbing near them to solve their problems. So, internet marketing revolves around being available whenever prospects or clients demand information about your plumbing company online.
Most plumbing companies use Google Ads to promote their services online, making it crucial for plumbing businesses to create campaigns that can help them stand out from the competition. Here are some incredible benefits of using Google Ads in your plumbing business strategy:
1. Increased Customers and Leads
Google Ads for plumbers is one of the effective tools for generating leads online. If your ad campaigns are correctly set up, they can send extremely qualified and targeted leads to your plumbing website, opt-in form, or other online collateral.
Google Ads helps your plumbing company focus on prospects or clients searching particularly for what they offer. This implies your plumbing company’s search can be refined so that only homeowners who are ready to book service appointments are sent to your plumbing website through this platform.
2. High ROI
Unlike other internet marketing strategies, Google Ads makes plumbers pay only for ads people click on. But once you optimize your plumbing Google Ad campaigns, you can enjoy a higher return on investment, which may not be possible with other marketing strategies. But this takes time.
To get a clear perspective of what hacks will give your plumbing business get the best results, you need to continually track and test your campaigns, which plumbing AdWords is known for, as it offers all the data crucial to calculate your ROI, as well as keywords entered, and the cost of each click.
3. Google Ads Helps You Discover More About Your Target Market
Google Ads for plumbers aren’t restricted to advertising only. In fact, they help you get in the minds of your potential customers.
Understanding your target audience makes it much easier to deal with clients and discover what they want. While this is typically hard to do and needs a lot of research, Google Ads provides information about customer requirements and habits that plumbing business owners dream about.
This includes details of the keywords a client used to find your plumbing website, their location, type of devices used, and days or times of the week they were actively searching. You can utilize this information to refine your plumbing marketing efforts so that your ad budget is not wasted on marketing to prospects that are not interested in your plumbing services.
4. Google Ads for Plumbers Ensures That You Stay on top of the Competition
It took years before some home service contractors like plumbers or roofers appeared on the first page of the Google search results pages. You will appear on top of their search query since you promote your plumbing ads through Google Ads.
You are paying Google; therefore, you will be at the top of their priority list. In fact, as many people that clicked on the search results, the same number would visit to know the incredible services your plumbing company offers.
5. Using intention by creating Google Ads for Plumbers
What makes Google Ads stand out from other forms of online adverts is their intention.
Google Ads may come enticingly, yet it still advertises your plumbing company as the best consideration. But on the search platform, whether a prospect is not searching for you, but as they type in your keywords, you may assist them in finding what they really need.
We will discuss how to create, analyze, and manage your Google Ads for plumbing services within this post.
Don’t have time or skill to run Google Ads for your plumbing company?
12 Tips for a Successful Plumbing Google Advertising PPC Campaign
Your plumbing company is unique, and it requires a personalized ad strategy to meet your goals and bring in more clients. This is because people are looking for almost everything online. Some of them are searching for your plumbing services. Advertising your plumbing business on Google is an effective way to generate new business and create brand awareness.
While creating an instant plumbing PPC campaign is possible, developing one that generates optimal results can take a lot of effort and time. But, with lots of competition online, you need to make sure that your ad stands out and gives you the clicks you need. Here are some steps you can take to make sure that you obtain the most out of your plumbing Ads campaign:
Understand and Research Your Target Market
At this stage, you still haven’t invested one dollar into plumbing ads. Instead, you should invest the resources and time to understand your target audience fully. Examine the kinds of websites your target audience spends the most time on? Which plumbers are running effective Google ads campaigns? You can utilize the Ads platform to understand most of these elements, all without spending a cent, courtesy of Google!
Conduct Keyword Research
Competitor and keyword research are important steps for an effective plumbing AdWords campaign. Tools such as Keyword planner can assist you in finding search phrases that relate to your plumbing service. But you should choose keywords with your rivals in mind, factoring in which phrases other plumbers are likely to bid on and ways in which their plumbing services differ from yours.
A keyword such as “plumber” with high search volume is crucial to the content of your page and might have a low bid price. But it might not be the best place to invest your ad budget. If you notice other plumbers are using the same high-volume keywords, they will outbid you for a Google ranking.
More plumbing niche keywords, for instance, “[your city] bathroom sink not working” will have a lower search volume monthly. It may also be a costly bid, and even if it obtains lots of clicks every month. Your Google Ad will likely have a click-through rate if your plumbing business is a top result. The danger in advertising only to plumbing keywords is that you are less likely to be visible to multiple online users.
Carefully selecting and researching plumbing keywords helps to make sure that you are reaching the right audience with your plumbing ads while maximizing your Return On Investment (ROI).
Write an Effective Google Ad Copy
In the plumbing industry, your ad copy assists you in creating the initial impression of your business in the eyes of prospects or clients. A compelling Google text ad will help your business obtain more clicks, resulting in high conversion rates.
That said, how you write your ad copy affects the cost per click and the ranking in the paid search results. Your ads should be relevant, empowering, and specific to reach potential clients effectively. Here are some best practices for writing effective Google text ads and common pitfalls to avoid:
- Showcase What Makes You Unique
Free plumbing inspections? Emergency plumbing services? Tell homeowners! Highlight the plumbing services or offers that may make your plumbing company stand out.
- Include promotions, prices, and exclusives
Homeowners or property managers often use Google to make a decision about plumbing services. Offer them what they require to make an informed decision. If your business is offering a limited-time offer, say so.
- Empower clients to take the desired action
Are you providing a specific plumbing service? Tell people how they can schedule a service appointment. CTAs like call today or get a quote makes it clear what steps the client needs to take next after visiting your plumbing website.
- Include top keywords in your ad copy
What is an effective way to attract users’ attention than to have the plumbing service they are looking for being the initial thing they see in your ad? Adding plumbing keywords in your ad copy shows that your ad is relevant to what people are searching for.
Create a Targeted Landing Page for Your Plumbing Google AdWords
This is perhaps the most common blunder plumbers new to Google Ads make is directing all the web traffic from PPC ads to the home pages of their plumbing website. Many times, these plumbing contractors invest in ads, realize they aren’t obtaining results, and write off Google Ads as a waste of advertising dollars.
Let’s face it: Your home pages are a terrible place to direct your traffic. Figure it out this way: homeowners are looking for a particular plumbing service when they search. By directing them to your home page- which has lots of different options and elements on it-you have wasted their time (and possibly your ad spends).
Instead, you need to build targeted landing pages that address a homeowner’s query entered into Google. Landing pages should have one definite purpose, and there is a single conversion goal and a path to that goal for browsers to follow.
Have a Clear Goal for Each Campaign
It is easy to get ambitious with a plumbing AdWords campaign, especially if you consider spending a huge chunk of your advertising budget. But, you must select one specific objective for each campaign. By doing so, you will help increase the ROI of your campaign dramatically.
Target Emergency Plumbing Keywords
The first step to success on Plumbing AdWords is knowing where your ideal client is coming from and then targeting them with your ads and keywords. Think about an ordinary homeowner. Perhaps it is about midnight, and it’s cold, they discover that one of their pipes has burst and is flooding their basement. They quickly turn on Google-what do they require? Immediate help. It is an emergency. They don’t want to complete a lead submission form and wait two or three days to get a response-they require a plumber to come over to their house right now!
You target this client by including the keywords “emergency plumber near me”, “emergency plumbing”, and “plumbing after hours” to an ad group in your plumbing AdWords campaign. Then, in your emergency plumber ads, emphasize that you provide 24/7 service, and you are the best plumber for emergencies.
When your ideal client realizes that you offer what they require, they will instantly click your ad and become a hot lead. When given the option between a generic plumber and one that particularly emphasizes their ability for emergency plumbing, you can bet which ad that client will choose. Make sure that you put your emergency phone number on your plumbing website.
Ensure Relevancy with Keyword Granularity and Ad Group
Relevance is vital when you are advertising your plumbing services on Google. When a prospect types in “commercial plumbing services”, for example, they would rather click on an ad that specifically talks about commercial plumbing than a generic ad that focuses on local plumbing. Why? Generally, they feel that the plumbing company that addressed their specific pain point understands them better and their unique needs. This establishes an instant sense of trust. When you can showcase, with your Google ads, that you clearly understand what they require and provide a solution to the problem that they have, your qualified plumbing leads will skyrocket.
So, how do you create a plumbing AdWords campaign to display specific ads to particular types of searches? When you craft your ad campaign, you are given the freedom to sort your keywords into various ad groups, and every ad group will only display its search terms in the ad group.
For example, if you have a commercial plumbing ad group, you will only add commercial keywords in that group to target in Google Search. The same applies to any type of plumbing service that you provide. Do you provide remodeling plumbing services? If so, create an ad group targeting “remodeling” and create remodeling ads. Do you offer emergency plumber services? Set up its own ad group just for emergency services.
When a potential client sees that you provide not only what they generically require, but what clearly they need, get ready for a consistent stream of hot leads.
Set up a Retargeting Campaign
Retargeting is an effective tool for improving your conversion rates and skyrocketing your lead generation. Plumbing retargeting shows display ads to browsers who have already visited your plumbing website as they browse other websites to remind them that they may still require your services. Plumbers who run retargeting ads generally enjoy high volumes of qualified leads.
Best of all, it is typically cheaper to show a prospect a retargeting ad than to find the initial client on Google. For example, you may spend $10 to get a client on Google Search, but if they land on your plumbing website without becoming a lead, you could spend an extra $1 through retargeting and retaining them as a qualified lead. In the long run, you spent $11 instead of an extra $10 to attempt again with a prospect completely new, for a total of $20.
Use retargeting ads for plumbers to increase the effectiveness of your search advertising campaigns and obtain more leads to grow and sustain your ROI.
Use Negative Keywords
Negative keywords are utilized to prevent your plumbing ads from appearing to people whose search queries are not related to the services you offer. In turn, giving your plumbing business a chance to reach the best target audience whilst efficiently spending your advertising dollars on clicks that won’t convert.
The key to success with the plumbing AdWords campaign is to understand exactly who you are targeting to increase your conversions and CTR ultimately. Your goal should be to focus on relevant keywords as well as refine the search terms you are bidding on to skyrocket ROI and increase relevance. Here are some of the benefits that you can enjoy by using negative keywords:
- Increase relevance of your ad group
- Skyrocket conversion rate
- Improve Click-Through Rate
- Attract relevant leads to your plumbing website
- Save your plumbing business money
- Improve return on ad spend
Selecting the right Google Ads bidding type and implementing a good strategy for adjusting bids is crucial to driving your ad spend down. If you don’t understand clearly what you are doing, you can end up wasting your advertising dollars on a few clicks. But when you make the right moves, you can take your plumbing Google advertising performance to a whole new level.
Use Ad Extensions
Let’s face it: you can’t say enough with your plumbing Google ads. That’s why Google now gives more options with Ad extensions, making it easy for you to include extra information about your business, plumbing services, thus encouraging users to take the desired action.
After a user interacts with your plumbing ad, you should be able to monitor what happens thereafter. Did they sign up for your emails? Did they schedule a service appointment? That’s why you need to enable conversion tracking in your Google Ad campaign.
Doing it Yourself or Hiring an AdWords Agency: 4 Reasons Why Hiring a Plumbing Advertising Agency is the Best Option
Managing a Google Ads account or advertising campaign for your plumbing company is a skill that you can only acquire after investing a lot of time and effort. If you don’t have the time to master the skill well, then you are losing an opportunity to obtain better returns from the dollars spent on your advertising campaigns. You will not also get a great conversion rate because you don’t have the tools to measure the effectiveness of your campaigns and make necessary changes.
Here are some reasons to consider hiring a reputable plumbing ad agency to manage your campaigns:
1. You will Save Time
Creating a Google Ad PPC strategy, building ads, and managing a campaign takes a lot of time, particularly if you don’t have previous experience with running a successful campaign.
A plumbing PPC management agency can handle all of the above steps for you, freeing up your time to spend on other important business activities. Plus, an experienced Google Ad management company can quickly create and launch your campaign.
2. You will obtain detailed, transparent reporting
The best plumbing PPC management firms should have systems to track your ad campaigns and give you regular results reports.
This feature saves you from the headache of setting up such processes yourself. They will be able to give you more comprehensive reports than you would obtain otherwise.
3. Ad Management Agency’s Experience is invaluable
A plumbing ad agency has specialists who have seen many campaigns come and go. You can leverage a few skills from such experience, including when to push for risks, when to play safe, and when to venture into untapped markets.
4. Plumbing Ad Agencies Know How to Obtain Desired Results
A high-quality plumbing PPC agency understands how to get results and has been doing so countless times. Working with such a Google Ad management agency can help you drive great results without wasting your budget.
When choosing an agency, search for one with evidence of testimonials and results.
Frequently Asked Questions on Plumbing Google Advertising
Do Google Ads work for plumbers?
Google ads help plumbers to be found on top of the search engine results pages, thus translating to more booked jobs and consequently increasing your revenue. Best of all, they provide a quick way of generating qualified leads for your plumbing business than other internet marketing strategies like SEO.
How can you get more plumbing leads online?
You can do several things to generate a consistent stream of leads online, including creating a professional plumbing website, Search Engine Optimization, Google local service ads, social media advertising, online reputation management, and retargeting.
How do you advertise your plumbing services?
If you are figuring out how to market your plumbing company, consider exploring the following options:
- Claiming, verifying, and optimizing your Google My Business listing
- Creating a converting plumbing website
- Manage and collect numerous positive reviews
- Use superior customer service as a marketing tool
Optimize Your Plumbing Google Ads Campaigns to Maximum Profitability with Blackstorm Design + Marketing
Today Google local service ads offer numerous opportunities for plumbing contractors. They develop a sales funnel for local clients who understand what they want and are ready to schedule a service appointment while allowing plumbers to pay for leads instead of clicks.
But for most plumbers, Google local service ads, like other internet marketing channels, will represent just one crucial piece of an overall plumbing marketing strategy.
Following best practices for channels like Google Display and Search ads are no less crucial to leverage your advertising budget effectively.
Trying to manage all these elements manually can be an uphill assignment. But partnering with a plumbing ad agency like Blackstorm Design + Marketing makes such tasks incomparably easier.
Do you want to grow your commercial or residential plumbing business through Google Ads?
Schedule a free discovery call with Blackstorm Design + Marketing to see how we can help generate leads with our PPC services while increasing efficiency across your plumbing company.