Category: Google Advertising

Google Advertising

How to Make the Most out of Google Ads for Plumbers on a Limited Budget

Post author By BlackStorm Home Service Marketing
Post date January 1, 2023
No Comments on How to Make the Most out of Google Ads for Plumbers on a Limited Budget

Let us face it. Most homeowners don’t think plumbing is a big deal unless their water systems have a serious problem. So to speak, they don’t require a plumber unless their water system breaks down, which doesn’t happen daily.

As a plumbing contractor, it can be overwhelming to market your plumbing services on your own. Obtaining new business or leads might be daunting unless you seek the help of a professional marketing agency.

There are tons of plumbing marketing options out there from Facebook ads to Yelp reviews and more. Google Ads for plumbers is a great option for many companies because of its targeting options, flexibility, and reach. Currently, plumbing Google Ads has increasingly become crucial to booking more jobs and increasing sales.

When a homeowner has a plumbing problem within your target market, your company has a chance to show up as the #1 result in their search engine results pages for “plumber near me!”. Google operates on a pay-per-click model that offers the ability to select the keywords that you want to rank for within Google – these are search terms that prospects are utilizing to find you. You can bid on these keywords and display ads for them.

For instance, “Emergency plumber near me,” “local plumber” and “plumber in Y city” are all keywords your prospects are using to look for your plumbing business. With Google Ads, your clients can find your plumbing business with just a simple search on Google, whenever they are.

Google ads for plumbers can be overwhelming to first create and manage. Luckily, this post will guide everything you require to know, from developing a stellar Google Ads strategy to optimizing your campaigns to increase your chances of booking new jobs and skyrocketing your sales online.

Without further ado, let us dive into our post!

5 Reasons Why Google Ads for Plumbers Is Important

The plumbing marketing world has changed dramatically recently; Google Ads is one of the platforms that are in charge of this major transformation. Indeed, Google Ads for plumbers is one of the best and most effective tactics of internet marketing.

Here are some reasons why you should consider using Google Ads for plumbers in your business:

1. Google Ads Increase Customers and Leads

When your prospects or clients notice that your plumbing ad consistently ranks at the top of the search engine results page, they will start to associate your brand with dependability and excellence.

This means that you will be the first business people think of when they need a reliable plumber to offer quality plumbing services. You can monitor this using Google Analytics and Google Business Profile.

2. You Obtain High Results on Investment

Unlike other plumber marketing strategies, Google Ads helps you to only pay for ads prospects or clients click on. After optimizing your Google Ads campaign, you can get a higher return on investment, which may not be possible with other advertising strategies.

However, this takes effort and time, you have to find the approach that suits your plumbing business. To get an overview of what campaigns will generate the best results, you have to monitor and test your campaigns regularly. Google Ads for plumbers is perfect for this since it’s transparent and the details you require are available.

When you pinpoint areas of your campaign that offer a good return on investment, you concentrate your budget and efforts on such areas. If there are some parts of your campaign that are costing you money, discard them. Invest that money into successful campaigns, and such campaigns will test you in the future.

3. Google Ads Help Build Your Reputation Online

Your plumbing company’s online reputation is important in the modern digital world. Prospects or clients look at more than just a professional portfolio or quality work.

Google search ads can assist in establishing your online reputation as a reliable plumbing service company.

Essentially, Google Ads is more effective than promoting your plumbing services on social media (for instance, Facebook ads for plumbers) because Google has more credibility for getting legit local plumbing services in an area.

4. Google Ads for Plumbers Give Transparent, Fast Results

Google ads have a reputation for delivering quick, transparent results and reports of your digital marketing campaigns. It is easy to monitor the progress of your Google Ads since the dashboard offers you all of the details related to every campaign, like the ads clicked, the search terms (keywords) that prospects or clients entered, and the cost of clicks.

These features make Google Ads for plumbers an extremely intuitive and transparent system.

5. Unique Targeting Capabilities

As a plumber, you know the essence of quality plumbing leads. At the end of the day, your Google Ad campaign should attain the goals of your plumbing brand. With Google enhancing its algorithms on a daily basis, you can be guaranteed of reaching your target market.

You can opt to bid for particular long-tail keywords or even short ones. While the former allows you to target prospects with high search intent, the latter may help you obtain higher traction with fewer plumbing leads.

Types of Google Ads for Plumbers

No two Google Ads campaigns are created equal, though they are distinct types of ads that you can leverage:

Search Network Campaign: Through a Search Network Campaign, your ad will show up on not just Google Maps and Search but also hundreds of other Google partners, including Google Shopping and YouTube. On any of these websites, when prospects or clients look for a keyword for your Google Ad campaign, they will come across your ad.

Google Display Network Campaign: This kind of ad helps you to showcase your visual ad in front of prospects using Google Display Network products, including YouTube and Gmail.

Video Campaign: Here, your plumbing service company will be displayed on YouTube and other Google Display Network properties.

Pro tip: No matter what type of Google Ad campaign you select; it will incorporate more than one ad group. Every ad group may represent a different service you may want to market to the same target audience, and each ad group might have a unique plumbing keyword set.

Winning Tips for Getting the Most Out of Your Google Ads for Plumbers Campaign Account

If you are a plumber just getting started with Google Ads, all the options and functionality can seem a little challenging.

There are a lot of features to explore and settings to fix or adjust, which can be both frustrating and time-consuming. You may even come to know that you are spending a lot of time looking for information on Google Ads help forums.

If this sounds like you, you are not alone. We all want as many controls and tools as possible, but not at the expense of losing control over your Google Ads campaign.

So here are our winning tips for obtaining more of your Google ads account for your plumbing business:

Create a Google Ads for Your Plumbing Company

Setting up a Google Ads account is easy and simple. For this post, we will utilize a fictitious plumbing business as the main example. Click on “Start Now” at the upper right-hand corner or on the left side of the main page. You will be then being requested to sign in with your Gmail account.

Google will then request you what your main advertising objective is, and you can click on any of these three options offered. For instance, I select to “Get more sign-ups or site sales.”

Before you continue to the next page, it is crucial to scroll to the bottom of the page and click on “Switch to Expert Mode.”

You will then be directed to another website requesting you to set your goals relevant to your campaign. Google Ads campaign is comprised of ad groups that focus on attaining goals like increasing client conversions for the business. Every campaign has its targeted location, set budget, and targeted audiences. A Google Ads account typically consists of multiple campaigns which target different objectives for the business in its internet marketing.

For the purpose of this page, go ahead and click “create an Ads campaign without an objective’s guidance.” This will help you have more control over your Google Ads campaign tactics, thus limiting Google’s input.

Next, you should choose “Search” as your type of campaign. It will then request you to select which results you want to see from the digital campaign. Proceed and click “phone calls” and “website visits.”

Configure General Settings

After clicking “Continue” from the previous page, the type of campaign will be taken to the general settings for your campaign. Here you will be requested to give the name of your campaign, and so we put “Plumbing.” Next, you want to unselect “Display Network” while you may keep or not keep “Search Network” selected based on your budget.

Take Time to Understand and Set Your Google Ads Campaign Goals

When you initially set up your Google Ads campaign account, you will instantly begin operating some ads. You may even think, “this is not too bad,” and decide to leave your account alone to generate desired results.

However, you will begin seeing less and less organic traffic, and your return on advertising spend and conversion rates will drop!

This occurs because we normally skip the most crucial step of setting your Google Ads account: understanding our plumbing business goals. If you don’t set clear objectives, you won’t understand how to tweak your ad settings. And even if you identify your goal, without understanding the right level of traffic to focus on, you may end up spending more money than necessary.

Choose the Right Keywords

One of the most crucial resources available to any digital plumbing marketing strategy is Google Ads. This is because they put your ad directly in front of your target client as they search precisely for what you provide. However, choosing the right Google Ads is not always easy. Numerous factors have to be considered, and if you don’t know the best practices for Google Ads, it may be a significant waste of money and time.

Google Ads operates on keywords. These keywords trigger your ad to show up on the search engine result pages. This needs you to perform keyword research. You can use multiple research tools to assist know the search terms to use in your campaign. As you look for various keywords, you need to focus more on long-tail plumbing keywords.

These are search terms that contain three or more words. Long-tail plumbing keywords are more specific and targeted to one business. A generic plumbing keyword like “plumber” will be hard to rank for in the search engine result pages.

Instead, try something with your neighborhood, city, or even your postal or zip code. For example, “plumber in Murfreesboro TN” or “Murfreesboro plumbing contractor.” Long-tail plumbing keywords generate quality traffic for your advertising campaign because they are more specific and will drive qualified leads who want to get the most accurate and relevant results. By researching long-tail plumber keywords, you will attract leads that are more qualified and more likely to book a job.

This will assist you to get more conversions for your plumbing business.

So, how can you select Google Ads keywords that will support your company’s growth without breaking your bank account? Here are some pointers:

Understand your target audience
Develop their personas
Figure out what they are searching for
Make a list of common keywords that people use
Use long-tail keywords to increase your ad visibility online
Use keyword research tools like Ahrefs and Google Keyword Planner to identify search terms relevant to your plumbing business.

Check The Quality of Google Ads and Ensure They Appear, Professional

There is nothing so frustrating than seeing Google Ads for plumbers that don’t appear professional. When you utilize Google Ads, you will need to create effective professional ads. This may seem like a common thing, but it is an important part of your advertising campaign. You should create Google Ads that will get your target audience to click on them.

First, you will want to include your keywords in your ad copy. This will make sure that your Google Ad is relevant to their organic search. After that, you will need to create a compelling headline.

You need to create an eye-catching and interesting headline that will make your target audience click on your plumbing Google Ads. Lastly, show your audience what you need them to do after coming across your ad. Include a compelling call to action in your Google ad to help them to take the desired action and convert them into a paying client.

Add all these elements to create an effective ad for your marketing campaign. You will get more clicks on your ads by creating better ads that grab the attention of your leads.

Use Negative Keywords to Avoid Wasting Your Advertising Dollars

Google ad for plumbers also provides the option to include negative keywords; words that you don’t want to be associated with.

For example, if you offer emergency plumbing services but not selling dolphin keychains, you would not want to show up for the search results to the latter. To know how prospects or clients are accidentally looking for you, check your Search Terms report. Here, you will be able to pinpoint irrelevant queries that are leading people to your business and include them in your list of negative keywords.

Set Your Google Ads Budget

For Google Ads for plumbers, you can only set your budget on a daily as opposed to a weekly or monthly basis. A good strategy to follow when allocating your budget is to be a little conservative in spending. It is fairly simple to use lots of advertising dollars quickly, so that’s why you need to optimize your ad budget spending. Kindly note, your daily ad budget should reflect the amount you are willing to pay for the campaign.

Make Google Ads Stand out with the Right Extensions

Extensions are a great way to generate more revenue from the same ad spend.

In fact, extensions can generate up to double the revenue compared to ads without extensions. A lot of Google Ads for plumbers focus mainly on the paths, headlines, and descriptions of your primary ad.

However, Ad extensions are an important part of the client experience and can offer your ads a great performance boost.

Google Ad extensions can assist you to tell your plumbing brand story better while providing valuable details to your clients.

There are numerous ad extensions to select from, but here are the ones that are mostly used:

Sitelinks Extensions: These are extra links your clients may find important that direct them to unique landing pages on your plumbing website.
Callout Extensions: Use these to establish trust with prospects or clients by incorporating entries such as “Peace of Mind Guarantee” or “Professional Fast Service.”
Structured Snippets: You can include these to offer more details about the features provided. They are based on particular categories, so be sure to select an important category as you create your ad extensions.
Call Extensions: This will assist you to pull your company phone number into the listing.
Location Extensions: If you have a brick-and-mortar office, you can link your Google Business Profile to your Google Ads campaign account. Activating this extension will pull in your phone number and address to your ads for prospects to understand your location easily.

Organize Keywords into Ad Groups

Sending prospects or clients who click on your ad to a plumbing landing page that discusses the same topic as the keyword in your ad groups will result in a higher quality score.

This implies that you will be charged less for every click and your ads will be displayed more often. This is because Google wants to show ads that are relevant to their target audience, and increasing your quality score may sound like a no-brainer.

Yes, as the ad copy for plumbing services becomes more specific, you will be tempted to link the ad to pages that are already existing, instead of developing new ones.

This is where many plumbers go wrong. They fail to customize their Google ad copy to match their landing pages in an effort to minimize work on their team.

If your ads are not related to the landing pages, your prospects are unlikely to convert. Outsourcing your PPC marketing to a professional plumbing Google Ads management company implies you will obtain the insight and attention you require to optimize your campaigns to obtain the most out of your advertising dollars.

Bid on Your Competition

There is no better way to attract your rival’s clients if your niche is competitive like roofing or plumbing than putting a bid on their brand names in Google Ads. As a tried and proven strategy that generates great results.

An ad mainly focuses on keywords of rivals is known as a competitor bid. With quality links pointing back to your plumbing website, it regularly has an identical or similar appearance to the actual plumbing website.

This strategy has become famous as more and more plumbers use Google ads. Now is the time to use this strategy, leading to your plumbing company’s success.

Setup Conversion Tracking

The best way to enhance your ad campaign is to check the statistics and know which ads, keywords, and placements are working and which are not generating desired results. Then optimize the ones that are not working.

This way, you will stop wasting money and time on things that are not generating results and on content that is not attracting your target audience.

Without conversions tracking, running Google Ads for plumbers is essentially a waste of your advertising dollars. To know whether your Google Ads are effective, tracking conversions is important. Without it, you can only operate on speculations.

Get Specialized Help with Your Google Ads for Plumbers with Blackstorm Design + Marketing

Google Ads requires a specialized approach from experts with relevant experience, like those at Blackstorm Design + Marketing.

When a homeowner needs a “plumber” and looks for one online, they don’t simply search for the first result. Before they make a decision, they click on a few of the initial links that show up on the search results, read some reviews online and assess rival plumbing businesses.

If you are a plumbing business owner, you understand how competitive the industry is. And you have undoubtedly thought of utilizing Google Ads as a strategy.

But have you thought of hiring a knowledgeable team to assist in getting the most out of this plumbing marketing strategy?

If used wisely and carefully, Google Ads for plumbing contractors can be a great tool for growing your business. However, many plumbers lack the knowledge or time to effectively manage their Google Ads campaign. They regularly find it daunting to compete with nearby plumbing companies with huge advertising budgets.

We can assist with that. Blackstorm Design + Marketing is a team of experts with years of experience in Google ads for plumbers.

We understand how to make Google Ads work effortlessly for your business, bringing in more customers without costing you more than your competitors do in advertising.

If you need specialized help to run Google ads for your plumbing business, schedule a free profit session with Blackstorm Design + Marketing today.

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Google Advertising

Sitelinks & Extensions

Post author By BlackStorm Home Service Marketing
Post date October 28, 2022

Ad extensions allow users to add pertinent information about their business to a google ad.

Google Adwords owes its popularity among digital marketers to its myriad features. One such feature is ad extensions. Ad extensions allow users to add pertinent information about their business to a google ad. Adwords offers a variety of extensions, such as review extensions, sitelink extensions, callout extensions, and location extensions. This article aims to elaborate on two of these available extensions: sitelinks and callout extensions.

How Are Sitelinks and Callouts Different from Each Other?

Most people presume that sitelinks and callout extensions are actually the same things. The fact that both sitelinks and callout extensions are texts that can be added to google ads appearing at the top of a search page may have something to do with this confusion. However, these two extensions are very different from each other and serve different purposes.

While callout extensions are actually just descriptive text, sitelinks are clickable and include a link to a specific page (as is also apparent from the name). Also, since sitelinks include a link, they appear in color blue, whereas callout extensions appear as just plain grey text.

Why Are Sitelinks Not an Ideal Option for B2B Businesses?

With sitelinks comes a hidden clause — the link added to a sitelink must not be the link to the advertiser’s target URL. For instance, if you are a shoe retailer, the link provided in the sitelink must not be the link to your landing page for shoes. You could add sitelinks to a different page. For instance, a link to the page that outlines the different accessories you sell. Advertisers can also create sitelinks for various promotions or deals. This is one of the most important reasons why sitelinks are not a potent feature for B2B businesses. Most B2B businesses operate with only one landing page and in such a case, creating sitelinks becomes problematic.

It’s important to decide how and when you want to use sitelinks. Creating sitelinks to pages that won’t serve any purpose is useless since, in the digital marketing world, one must pay for every click. In such a scenario, sending a potential client to a page that will not help you convert them won’t serve any purpose.

Are Callout Extensions a Better Option for B2B Businesses?

For B2B advertisers, callouts are a better option. Callouts can be effectively used to add powerful slogans or taglines, provide information about different products or a business, or add any other information that might help businesses convert potential customers. Callout extensions also allow marketers to avail extra space, thereby allowing them to add more goal-oriented text.

However, callouts should be used smartly. For instance, asking a potential client to register with your website using a callout extension is useless as callouts do not use any links and thus, the client will be at a loss for where to go to register. This not only leads to a bad user experience but also a wasted opportunity. An important thing to remember is that callouts are limited to only 25 characters. Thus, one must use them effectively to convey as much information as possible in only a few words.

What Are Your Thoughts?

We would love to hear how you use callouts and sitelinks to increase traffic on your website and which of the two is your favorite.

Google Advertising Plumbing

6 Little-Known Ways that Hiring a Google Ads Management Agency for Plumbers Can Help Your Business

Post author By BlackStorm Home Service Marketing
Post date October 24, 2022
No Comments on 6 Little-Known Ways that Hiring a Google Ads Management Agency for Plumbers Can Help Your Business

If your plumbing company is searching for an online marketing tool to promote your services to the next level, you must think of using Google Ads for plumbers. Google ads, formerly known as Google AdWords, represent the plumbing industry’s most frequently used paid search marketing platform. Most plumbing contractors we have partnered with over the years devote part of their marketing dollars to it.

And if you are looking for ways of reaching your target clients, then Google Ads for plumbers is something you want to try. If you are still on the fence about whether to use Google Ads to promote your plumbing services open. This post will help you with reasons why your plumbing company should be using Google Ads.

6 Reasons Why Google Ads Management Agency for Plumbers is a Top Pick

There are many advantages to using Google Ads for plumbing businesses. Here are some of them:

1. Leverage Vast Google Reach

Because Google is the most used search engine across the globe, using Google Ads for plumbing contractors is another huge thing. With millions of web users looking every time via Google, even their demand for a plumber may be conducted on Google.

This type of scene opened doors for Google Ads to assist you to convince them or promote your great plumbing service offerings. Prepare your best ad and wait for phone inquiries and calls to your plumbing company. It’s all courtesy of Google ads for plumbers.

2. Increase Online Visibility

With Google Ads, you can ensure that your plumbing website ranks among the local top search results. This will greatly improve the chances of homeowners finding you while they look for the plumbing services you provide. Additionally, prospects will become more familiar with your plumbing company when they see your ads repeatedly.

3. Faster Results

While plumbing SEO is a huge factor in the amount of traffic that comes to your plumbing website and how search engines perceive your site, it takes time and effort to rank higher on the search engine results page. One of the advantages of utilizing Google ads to target and attract clients, however, is that the results of your marketing campaign are going to be instant. You don’t have to wait for your website to be indexed, instead, you can start seeing the results as you begin the campaign, and you can make changes and tweaks as you go.

4. Learn More About the Market

Google Ads for plumbing companies isn’t about just advertising. In fact, it can help you get in the minds of your esteemed clients.

Google Ads offers transparent, quick results and monthly reports of your marketing campaigns. It is easy to monitor and analyze the progress of your campaigns because the dashboard gives you all the information related to every campaign.

With this, you can understand the search terms they normally use to identify a website. And every other information other than including the time and date, and locations, they have looked for a keyword.

So, you can use such details to improve your services and refine your plumbing marketing strategy. This would assist you to avoid wasting dollars on people who are not interested in the plumbing services you provide.

5. Controlling Your Budget

One of the great features of Google Ads is that you can have control of your budget, and you will never pay more than you had budgeted for because an advertising campaign “went over.” You can set up your budget when you start your campaign and when you have used that budget up, your ad campaigns stop until you are ready to start again. Why should we care? It matters as a small plumbing business owner; you can’t afford those little added expenses when marketing campaigns run over. Those minor expenses pile up instantly and become huge expenses we all understand that big expenses and small plumbing businesses don’t gel.

All in all, Google Ads is one of the effective ways to obtain new clients as a plumber. It is also free to use if you want to adjust your bids from time to time and always track what works and what doesn’t work to keep your ad spend low. Knowing how customers find your ads assist you to determine which search terms should be used in conjunction with others who are performing well at low costs per click.

Should You Manage Google Ads Yourself or Hire a Google Ads Management Agency for Plumbers?

With more than 86% of clients using the Internet to find a local service business, there is no doubt that you should appear on relevant search engine result pages.

To dominate the first page of search engine result pages, you must implement a combination of Google Ads and SEO strategies to skyrocket visibility and grab your potential customer’s attention.

If you are like most local plumbing company owners, you have considered running Google Ads. But, what’s the best way to go about it?

Should you go the DIY route or hire a Google Ads management agency for plumbers? However, there are cons and pros to each option.

To know what the right decision for you is, you should understand the advantages of outsourcing the management of your Google Ads campaign are going to be. This will help you weigh them up against DIY (do it yourself) and clear answer forms-which in most cases is going to be hiring a Google Ad agency is your best choice.

So why outsource your Google Ads campaign to a plumbing PPC agency?

Experience

Experienced plumber marketing firms can provide you the advantage of their best practices and lessons they have learned through various campaigns, and you will not be able to match the performance a reputable plumbing PPC company can offer. If you have never done a Google Ad campaign before, you are bound to make blunders, just like the newbies. While this is nothing to be ashamed of, such mistakes are expensive when it’s your plumbing company on the line.

The experience will allow the Google Ads agency to manage the entire process as efficiently as possible. This efficiency will apply in everything from the search terms that you utilize to tracking, reporting, and conclusion of the campaign and everything in between. Ultimately, this contributes to a more effective campaign that will generate insane amounts of traffic than if you try to do it yourself.

Value for Money

It might appear counter-intuitive to consider outsourcing as a money-saving scheme or proposition-how can you save some bucks when you are spending dollars on something? When you outsource the management of your Google Ads campaign, you will obtain a professionally managed campaign that yields great results than if you did it on your own.

The investment is nominal when you figure out the advantages of outsourcing. Tapping into the expertise that a professional marketing agency like Blackstorm Design + Marketing has to provide is worth the expense of admission alone.

Time Savings

Managing a Google Ads campaign is going to snatch time out of your schedule if you are going to do it correctly.

It is not rocket science, but you do require to invest your time to learn the ins and outs of the campaign by booking a Google Ads training course to make the most out of your advertising budget. Outsourcing your Google Ads agency to a professional implies that you obtain the peace of mind which comes from learning the campaign is managed professionally, without you requiring to allocate hours of your day to it.

Benefits of Hiring Google Ads Management Agency for Plumbers

Do you want more booked jobs and leads for your plumbing business? If you are not investing and testing Google ads for plumbing companies, then you are losing out. Plumbing contractors and savvy plumbers know that the key to obtaining more booked jobs and more leads from the Internet is to get your web page on the first page of search engines like Yahoo, Bing, and Google.

Here are some of the things that a plumbing Google Ads Management agency like Blackstorm Design + Marketing can help you do:

1. Plumbing Keyword Targeting

One of the most crucial things a Google Ads agency can do for your plumbing company is keyword targeting. Keyword targeting is the process of researching search terms related to your plumbing company to create more targeted ads that will generate traffic to your plumbing website without maxing out your Google Ads budget.

When targeting keywords, an ads agency will utilize a number of unique tools to perform keyword research. This research assists to know the best investment for your ad spend by identifying search terms that are regularly searched (this implies traffic) but that are cheaper (this reduces your expenses) while also having low competition (this implies better exposure and lower budget)

2. Budget Management

As a small plumbing business owner, budget is everything. Your business is still small which implies that your budget is limited, and you require to obtain the most out of each penny. An experienced Google Ads agency can assist you to stick to a limited budget through routine monitoring of Google ad campaigns.

What does tracking imply when it comes to plumbing Google Ads? Monitoring doesn’t just mean tracking your return on investment, it also implies….

Tracking search trends to make sure that your keyword selection for ads is making the most out of your budget.
Analyzing keywords regularly to ensure that keyword competition has not reduced and increased your purchasing power.
Performing adjustments to your ads campaign as required to maintain a consistent flow of traffic, remain within your budget and ensure that you are obtaining a huge bang for your buck.

3. Ad Testing

Ad testing is really what it looks like-creating different ad campaigns to experiment how well every ad performs. This kind of testing is what makes it easy for you to improve your return on investment by choosing only ads that are proven to generate more leads while staying within any parameters you may have.

For instance, through research, your Google ad agency can create a profile of your ideal client to find out what kind of marketing campaign is likely to respond to. This information can be refined by building multiple test ads to determine which will likely generate the most revenue.

4. Campaign Maintenance

Once your Google ads campaign is created, there is no warranty that the same targeted keywords or ads are going to continue to be successful a few months or weeks from now. Surfer habits change, trends change, and your competition changes. There are so many factors that can dime that proper campaign maintenance and management is crucial.

Without good campaign maintenance, you can quickly exceed your ad budget for the whole month in just days. That implies that for the rest of the month, your ad budget is zero, and to continue generating traffic and maintaining Google Ads income is going to be impossible!

5. ROI Analysis

Another crucial aspect of plumbing Google Ads management is monitoring your return on investment. As a plumbing company owner, you require to make each penny count, which implies that you have to stay on top of your existing ad campaigns.

Through regular tracking, a good Google Ads management agency for plumbers will always make sure that you are making the most out of your return on investment when buying ads. Much of this pivots on regular and thorough keyword research, but it also involves monitoring your competitor’s ad campaigns as well.

6. Save You Time

Maintaining, building, and tweaking ad campaigns can be a full-time job-particularly if you are not sure what you are doing. Unfortunately, this is time that most plumbers don’t have. As a plumbing company owner, your priorities lie in creating a successful company, and that leaves less time for anything else like Google ad management. Hiring a professional to manage your Google ads ensures that you have the time you require to obtain new leads to a point of stability and establish your plumbing brand in the market.

Do You Need Help with Google Ads for Plumbers?

Do you require help managing Google Ads for your plumbing company? Do you need help starting Google Ads for your plumbing business? Whatever you require, the Blackstorm Design + Marketing team PPC team can help.

Schedule a free discovery call with Blackstorm Design + Marketing to learn how we can help you grow your online presence with Google ads today.

Google Advertising Roofing

Roofing Google Maps Listing E-Book

Post author By Grace Cagalawan
Post date October 19, 2022
No Comments on Roofing Google Maps Listing E-Book

12 Steps to Rank Your Roofing Business Higher on Google Maps

Put your roofing business on the map, get discovered by clients, outrank your competitors, and secure more clients- all for free. Follow these top 10 ways to improve your visibility on Google Maps.

Let’s imagine…

You are looking for a roofing contractor in your area, and you need them for a leaking roof.

Where do YOU begin your search?

If you answered Google Maps, you are not alone.

These days, many people are turning to Google Maps to discover local service businesses like roofing, heating & air, or plumbing and make more informed purchasing decisions.

So how can your local roofing company rank higher in the place prospects are increasingly searching to book your roofing services?

Your Google Maps listing is an important roofing marketing tool for your company.

It can assist you in getting discovered by new clients, generate more business and stand out above the competitors for FREE. But these advantages are only achievable if your listing has great visibility, and just because your roofing company is listed in a specific service area does not imply that Google will instantly rank it higher for organic searches in that area.

In fact, proximity is only one of the numerous factors that Google Maps uses when ranking your business listing. In this article, we are going to discuss 10 strategies/tactics to get your roofing business Google Maps listing to rank higher in organic results and reap all the advantages.

We are going to teach you on:

How to claim, verify and optimize your Google Maps listing if you have not already done so,
How to offer supplemental information that increases your rank and boosts your rank.
Additional action steps you can do on your roofing website to further boost the rank of your Google Maps listing.

Without further ado, let us dive in!

Why is Ranking Higher on Google Maps Crucial for Your Roofing Business?

These days, Google is the go-to for local searches, and with more than 50% of all searchers having a local intent, your roofing company needs to appear in Google Maps searches.

To outrank other roofers in such a competitive environment, you can have your listing through the Google Business Profile (formerly known as Google My Business).

This will ensure that when prospects look for “roofing companies near me,” they see only the relevant details about the roofers, including availability and address, amongst others.

Optimizing your Google Business Profile will give you a competitive edge over other roofing companies and help you close more sales. Many advantages come along with ranking your roofing business higher on Google Maps.

Ranking Higher On Google Maps Increases Your Visibility Online

Research shows that Google Maps is the most preferred navigation app for more than 60% of internet users. And with users rarely searching past the first few results when searching for a place to go, it is important to ensure that your Google Maps listing is claimed, verified, and optimized to appear for relevant organic searches.

Google Maps listings provide an effective way to get your roofing business in front of ‘wallet out prospects’ or clients. The initial things that appear are Google Ads advertisements and local 3-pack, followed by organic results for the searched roofing service or product.

When you create a roofing Google Business Profile, it will improve your company’s visibility online.

You stand a great chance of obtaining more roofing leads by ranking higher on the maps.

Your roofing business will be perceived as an expert in the field because it is ‘preferred by Google. This will incline prospects searching for new roofs are likely to come across your website or business.

Listing Your Roofing Company on Google Maps Helps You Share Crucial Information with Your Prospects

Your roofing Google Maps listing is crucial for remaining in touch with your customers and updating them on the latest news.

You can share essential information about your roofing company, such as contact details, address, or working hours, to help potential clients learn more when they look online! More so, they will be able to call you if there are any concerns or problems around their home remodeling project.

Ranking Higher on Google Maps Will Help Your Roofing Business Earn Trust from Customers

It is a challenging job being the roofer of choice for customers, and you should win them and establish sufficient trust before they choose to work with your roofing company, which can be hard when there are so many other roofers out there.

From the time a prospect first contacts your business, you should earn that trust and prove to them that their roofing needs are priority enough for you to take care of.

Outranking the Competition

Your roofing Google Maps listing gives you a chance to stand out from other roofers in the industry. It offers a brief description that will help prospects identify what roofing services you provide, which may be vital for them if they have been searching all over the internet.

The last reason why you need to rank higher on Google Maps is that it will improve the quality of your listing and include several ways for clients to engage with your roofing business. With 86% of clients utilizing Google Maps to search for a local service business like plumbing or roofing, this opens a lot of opportunities to increase your engagement.

A Google Maps Listing for roofers has multiple advantages worth noting. Don’t let this chance slip away, so ensure it is correctly set up before another person captures it.

How to Get Your Roofing Business Listing Rank Higher on Google Maps

So how do you get your roofing company to show up higher in Google Maps?

Just like there are off-page and on-page optimizations for local roofing SEO, there are off-listing and on-listing factors for Google Maps.

But first, you need to have your roofing business listed on Google Maps and claim your listing, which we will be discussing below.

1. Add Your Roofing Business to Google Maps

Of course, you can’t perform a successful roofing Google Maps marketing or rank higher if you don’t have an existing Google Maps listing somewhere. If you have an existing listing already, you can skip this part.

However, if you don’t have a listing, follow the crucial steps below to add your roofing company to Google Maps:

Head over to Google.com/maps or go to the Google Maps app on your phone and look for your roofing business name.
If your business shows up in the drop-down menu with a location alongside it, then your company is already listed. Head over to the next section.
However, if your roofing company doesn’t appear, you will notice an option in the drop-down menu to add a missing place.

After you click on that, a prompt will come up asking you to input your location, category, and name.

Anyone in the world can add a roofing business to Google Maps. So, even if you haven’t claimed your business, we highly recommend that you check to make sure that your company listing doesn’t already exist.

Don’t fret because the person who adds your roofing company to Google Maps doesn’t control the listing. Only the person who claims the Google Maps listing by proving ownership of the company has that control, which leads us to our next point.

2. Claim Your Roofing Google Maps Listing

The second step in getting your roofing company to rank higher on Google Maps is to claim your listing. If you want to reach higher positions in your roofing Google Maps listing, you need to prove to Google that you are the real owner of the business.

When you create the listing, all you will be able to offer is the category, location, and name.

But when you claim your listing, you will be able to provide many more details about your company.

The more details a roofing business listing offers, the higher it will rank on Google Maps.

Plus, you cannot proceed with any other steps in this book if you have not claimed your listing.

Having a free Google Business Profile is a prerequisite to claiming your roofing business on Google Maps.

If you have an existing GBP already, just pull out your Google Maps Business listing, choose the option that says “claim this business” or “Own this roofing business?” and later follow the prompts.

Unclaimed

3. Add Complete Details to Your Roofing Google Map Listings

By now, you have a Google Business Profile and a Google Maps listing attached to it; you are ready and armed to optimize it for higher ranking in local roofing search results.

As we stated earlier on, the more details your listing offers, the higher it will rank in organic search results.

To include more information in your listing, sign in to your Google Business Profile account. (google.com/business)

Here you will come across a dashboard with multiple tabs down the side.

Choose the “info” tab, which includes your category, service area, address, name (where applicable), special hours, website, attributes, description, and phone number.

Here are some strategies for optimizing these Google Business Profile sections to achieve higher rankings on Google Maps:

Use Consistent Name and Address Citations

Google Maps ranks roofing companies it can trust, and one element of your trustworthiness is the consistency of details about your company across the web.

For instance, say you have a business called “North Shore Roofing Company.” Ensure your roofing business name in your Google Business Profile dashboard is precisely that and not a minor variation, like N. Shore Roofing Business or North Shore Roofers ltd.

Also, make sure that your business name is the same (identical) across all your other online properties, such as your roofing website, Facebook profile, Yelp listing, and more. The same applies to your address information (for instance, using “St” vs. “Street”).

Use a Local Phone Number

Google doesn’t pay much attention to toll-free (800 and 877) numbers since these kinds of numbers are regularly utilized for spam.

Use a local phone number together with the area code of your location.

This will assist you in ranking your roofing business higher in Google Maps, and it will also verify for searchers that your roofing business is situated in that area.

Include Your Main and Tracked Number

If you utilize a phone call tracking system, utilize a tracked number for your primary roofing business number and your main number as a secondary number.

This will help you to receive most of your calls coming in through a tracked line so you can understand the efficiency of your listing; however, with the main number available in your listing, Google can later match your number with the other listings and your roofing website.

Keep Your Operating Hours Updated

Google Maps roofing company listing tells browsers if your business is closed, open, closing, or opening soon. (And during the Covid-19 pandemic, whether it is closed temporarily- thus making it a crucial roofing SEO tactic).

Keeping your operational hours properly updated tells Google that you are active and, so, trustworthy, and this will assist you in ranking higher.

This will also prevent clients from driving all the way to your office only to find that it is closed or closing, which can cause them to leave a negative review (which adversely affects your rankings on Google Maps).

Write a Clear Roofing Business Description

The description on your roofing Google Maps listing should offer an overview of your company to assist orient visitors, as well as unique attributes that compel searchers.

You should write your roofing business description in a tone that resonates with your brand to help build a better connection.

Make sure that you include your keywords in the roofing business description, as this will assist your business listing on Google Maps to rank for searches that contain your company name but for searches related to your roofing services and products as well.

Choose the Right Category for Your Roofing Business

When it comes to ranking higher on Google Maps, the category in your roofing business that appears on Google Maps is very crucial.

The primary category is going to be important in ranking your roofing business.

You would want to choose the primary category as the one that accurately describes your roofing business. You can also add secondary business categories as well.

Remember that you cannot add custom categories, but if you start typing your main offering in the box, you will see a drop-down menu of possible categories to select from.

4. Add Photos to Your Google Maps Listing

Adding photos to your Google Maps listing is a great way to show your clients more about your roofing business and show off your roofing services.

Google loves it when you upload quality photos to your map listing.

First, it shows that you are an active listing to rank higher in organic search results.

Second, Google’s photo recognition is progressing, and Google is beginning to show images in the local search engine results.

Thirdly, the roofing SEO rule of thumb is that Google loves what clients love, and clients love photos.

Plus, if you don’t include photos in your map listing, it will display a generic map image like the one below:

So, to enhance your Google Maps ranking, add compelling and high-quality photos to your company listing that catch what it is like to be in your roofing business.

You can do this by heading over to the “photos” tab in your Google Business Profile dashboard and clicking on the blue circle that has a white plus sign. From here, you will be able to drop and drag several videos and or photos at once. Ideally, you should try to add at least one photo daily.

5. Encourage People to Leave Reviews on Google

Google loves what clients love. You should not be surprised that Google Maps gives higher rankings to roofing business listings with stellar reviews on Google.

So, how do I obtain more reviews on Google?

Well, when you create a Google Map listing, this instantly opens your roofing business up to Google reviews.

But that doesn’t imply that you will receive them.

As a roofer, you will need to be proactive in requesting reviews, and you will also be required to respond to them.

Responding promptly to Google reviews encourages more of them and reduces the damage of less-than-stellar reviews. Plus, your responses show other potential clients how attentive you are to clients and how well you resolve problems.

Google reviews can be scary, but unless your roofing service is atrocious, negative reviews tend to be far and few between. Plus, as long as you answer properly, you can reverse and mitigate the damage of a negative review.

6. Consolidate Your Duplicate Google Maps Listing

Whatever you do, you don’t want several roofing businesses listed on Google Business Profile for the same phone number, location, and other details.

Google will discredit businesses with multiple locations or phone numbers listed for one real business.

When this occurs, you are impacting your organic rankings negatively for all these related map listings, as it is confusing to both your customers and Google.

Weed out duplicate roofing Google Maps listings and superfluous details to make sure your one real listing will rank.

7. Regularly Publish Quality Posts to Your Google Maps Listing

Like Facebook, you can create and publish quality content that shows up right on your Google Maps company listing.

Regular posts like this tell Google that you manage your listing proactively, which is a major factor they look at when awarding rankings.

In addition, when clients are on search engines like Google, they have high intent, so via Google posts, you can obtain offers in front of a ready-to-engage target audience.

How to Use Your Roofing Website Rank Higher on Google Maps

Apart from taking action directly from your Roofing Maps listing, there are some optimizations you can perform on your website to rank higher on Google Maps.

8. Make Sure Your Roofing Website is Responsive

The first step is to ensure that your roofing website is responsive, which implies that it operates optimally across any screen size or device.

This is because Google Maps listing has a link to your roofing website, and more than 60% of Google searches take place on mobile devices.

So if your listing directs searchers to a roofing website that needs zooming and pinching, has lots of broken links, or loads at a tortoise pace, your roofing Google Maps listings will be adversely impacted.

9. Optimize Your Web Presence by Using Local Keywords

If you want to rank higher on Google Maps, you should make sure that your online presence, including your external content and roofing website, is optimized for your local target market. Of course, this will assist your roofing website to rank higher in Google’s organic search, but it will also affect how high or low your Google Maps listing ranks.

So make sure that you include location-specific keywords on the major pages of your website, like the about us page, contact us page, blog posts, and even service pages- not just on the title of your pages, but also on the body text, image tags, captions, URLs and headings.

This shows Google that your roofing website is well known or prominent in your local service area, which can make the giant search engine feel more obliged to rank your company higher on Google Maps for that specific area as well.

10. Embed the Google Map on Your Roofing Website

Another way to rank higher on Google Maps is to embed a Google map on your roofing website, which most roofers do on the contact us page.

Adding a Google Map right on your roofing website is a great way to help Google connect your company with the location.

This is another way of telling Google that your company is actually situated where your listing says it is.

Utilize the same address that you have on your Google Maps roofing business listing.

To add a Google Map to your roofing website, look for your business name in Google Maps. Click on “share” in your listing and choose the “Embed a map” tab. Copy and paste the link on your roofing business’s contact us page.

11. Use Local Roofing Business Schema

When it comes to structuring your roofing website content, and particularly business details, Google and Bing prefer standardization- which has led to the invention of schema.

Local Schema helps roofing businesses to wrap code around the content to make it easier for Google to index and crawl your website.

The local roofing business schema covers most of the same company details captured in a Google Business profile, which will be cross-referenced by Google.

The easier it is for Google or Bing to validate your business location, the more likely your roofing business is to rank prominently in Google Maps.

12. Create Local Backlinks

Inbound links or backlinks are regarded as an extension of your NAP strategy, whereby you search for relevant, local third-party websites that link to your roofing website pages.

Backlinks can validate your roofing business from both service and local perspectives. If you maintain listings with links in local business directories, you will want to make sure those listings are in the good categories if category options are provided.

Generally, these links to your roofing website are “follow” links, which implies Google will recognize and follow the source of the link to your website content.

Most online business directories understand the importance of “follow” links and so charge for inclusion, but you should search for opportunities to get links from other non-paid sources such as service organization sites or industry-relevant partners.

Leverage the Advantages of Ranking Higher on Google Maps

We bombarded you with a lot in this article, so let us recap on how to rank higher in Google Maps:

Create and claim your roofing Google Maps business listing
Complete each section of your Google Business Profile dashboard
Keep your NAP (Name, Address, and local Phone number) consistent on the web.
Properly categorize and describe your roofing business.
Add posts and photos to your Google Maps listing
Obtain more Google reviews
Consolidate duplicate listings
Make your roofing website responsive
Target your roofing website for local keywords
Add a Google Map to your roofing website
Use local business schema
Build local backlinks

Roofing business listings on Google Maps are slowly becoming more advanced, helping clients to instantly obtain the information they require and make educated buying decisions.

Follow the tactics in this book to get your roofing business showing up higher on Google Maps, and you will get the increased engagement, revenue, and visibility that comes along with it.

Google Advertising Plumbing

The Definitive Google Business Profile (GBP) Guide for Plumbers (Stand Out and Schedule More Appointments)

Discover Our Proven Bag Of Tricks For Using Google Business Listing For Plumbers To Attract Qualified Local Leads And Improve Your Online Visibility

Google is estimated to have a whopping more than 95 % of the search engine market. This implies that with more and more people looking for plumbing companies like yours online, Google can become an important marketing tool for your plumbing business.

If you’re a plumber, you already know that internet marketing is essential to reaching new clients. And one of the best ways to get local clients is through your Google Business listing.

However, if your plumbing company doesn’t have a business profile on Google when homeowners type your business name into the search bar, nowadays they would say that you don’t exist. If your plumbing website can’t be found online, you can kiss goodbye to the prospects of booking service appointments with them. Whether you are offering residential or commercial plumbing services, you could be missing a huge chunk of your target market to the competition.

If you want to rank higher on Google and appear more in local searches or Maps, keep reading to know everything you need to generate consistent qualified leads and rank higher in local searches or Maps with a free Google Business Profile for plumbers.

What is a Plumbing Google Business Profile?

Google Business Listing or Profile (formerly known as Google My Business) is a digital tool built by Google to help local plumbing companies like yours manage their online presence on Google Maps and Google Search.

When a homeowner searches with a local intent (consider plumber + city or town name, plumber near me), Google will give them a map with red pins on it. Below the map, you will see the list of plumbing contractors with contact details and stars.

The map is part of Google Business Profile, a free tool by Google that helps local plumbing businesses get found by prospects or clients online. Your plumbing GBP listing appears in search results when people are looking for plumbers in their area, and it provides them with important information about your business, such as your phone number, address, hours, reviews, and more.

Why Does Your Plumbing Company Need a Google Business Profile?

Your plumbing business must be found when prospects or clients search online. Using traditional media to market your company has benefits, but that should be your secondary strategy, not your primary one.

Online visibility is the king in today’s plumbing industry. A professional plumbing website is a great place to begin, but it can be easily lost in the sea of other countless options. When homeowners look for terms like “plumbing contractors in (city) name or “plumbers near me” online is your business showing up at the top of the search results? If not, your competitors may have a vibrant plumbing local SEO strategy, implying that your website is buried on the second or third page of Google (where no potential clients look).

Getting your plumbing business registered on Google Business Profile is a simple way to get found when homeowners are looking for your services online. Here are some of the few advantages of setting up your Google Business Profile:

Manage Your Business Information

When prospects or clients are looking for your plumbing company in Google Maps or Searches, you can rest assured that they will be able to access your address, website, hours, phone number, and more. A Google Business Profile makes managing details about your plumbing business easy! For example, you can change hours, list popular services, add photos, and more. Such Information will pop up on Google Searches and Google Maps, so make sure that they are accurate!

People Search Locally Everyday

According to a recent study, more than 85% of prospects or clients conduct a search on a smartphone or tablet before making a purchasing decision, and 46% of all Google searches are local searches. This implies that homeowners normally use search engines like Google or Bing to find information that is relevant to their plumbing services needs in their area. By claiming your profile on Google, you will have a higher chance of showing up in the local search engine results. So if a homeowner searches for a “plumber near me” and your company is claimed on Google, you will have a higher chance of getting a new client.

GBP gives you a Competitive Edge in the Market

Whether you are a commercial or residential plumber, your competitors have likely already registered their Google location profile. As stated above, claiming your GBP can improve local search results visibility. This implies that you will likely pop up at the top of search results with other plumbers in your area simply by claiming your profile. This will help your company get more visibility over other competitors who have not claimed.

Collect and Respond to Reviews

Google Business profile makes it easy for users to leave Google reviews. Establish trust with new and repeat clients by responding to such reviews properly. As with any home service contracting business, online plumbing reviews help to boost your plumbing sales and generate more qualified leads.

GBP Makes Your Plumbing Company Highly Visible Online

Google’s Local pack occupies a huge portion of the first page of the search engine results and is typically the initial thing a prospect will see when they type in their search query. A Search Engine Result Page (SERP) shows places related to your search.

It helps browsers to see the information they require at a glance.

The Google Local Pack also includes a host of other relevant information that any prospect may want to access including but not limited to where it is situated on the map, your business phone number, opening and closing hours, and star rating of your business. It is important and convenient for customers and plumbing business owners as well.

According to Moz, GBP is the greatest determining factor of Google Local pack rankings. So, if you want to connect your target market in this case, the homeowners or property managers who are within your service area-claiming, verifying, and optimizing your online details through your plumbing Google Business Profile can help.

Get Insights That Offer You Helpful Information

Google Business plumber listing will help you understand how people search for your services and the areas they are coming from. For instance, you will be able to get information about the number of views or clicks obtained, search queries, engagement, or audience.

How to Create a Google Business Profile for Plumber in 5 Simple Steps

Claiming and managing your Google Business Listing is free and easy. Here are some simple steps you can follow to get your plumber business listed on Google:

Step 1: Visit the official Google Business listing page

https://www.google.com/business/. Click the “Manage now” button. If you have not signed in to your Google account, it will ask you to do so. Make sure you sign in with a Google account that you want to be associated with your Google Business profile.

Step 2: Setting the Name of Your Plumbing Business

Once you get signed in, if you hadn’t set up a profile in the past, it will ask you to enter the name of your plumbing company.

Go ahead and type your name in.

If your plumbing company name doesn’t appear, click on the result under your business name that says:

Create a business name and enter your company details.

Step 3: When prompted, enter the correct information about your plumbing company

Step 4: Click “Submit.”

How Do You Verify Your Plumbing Business with Google?

The most crucial reason you need to verify your plumbing business on Google is dead simple: You won’t be able to manage your company information in Maps, Search, and other Google properties unless you verify it. Google has to check the actual physical location of your business and confirm whether you are authorized to own a listing.

Here are some of the ways that you can verify your plumbing company listing on Google:

Option 1: Verify Your Plumbing Business Through a Postcard

Getting your company verified by mail involves Google sending you a postcard within two weeks with a verification code attached to it. Before requesting such verification, ensure that your GBP listing address meets all the Google guidelines. Otherwise, your postcard could be delayed or arrive in the wrong location.

To begin the process, simply sign in to your GBP account and click the Verify now option on your profile. When you obtain the postcard request pop-up, ensure that the address is correct before clicking on the “Send Postcard” button.

Once you get the verification code attached to your postcard, follow the steps below:

Sign in to GBP and select the specific location you wish to verify.
Click “verify location” or “Verify Now” and type in the 5-digit code on your postcard.
Click “Submit.”

Option 2: Verify Your Plumbing Business By Email

You can select the email option as your verification method if available. You should then get a message in your inbox with a verification code. Type in that code in the GBP dashboard, or you can click verify button in your email message.

Option 3: Verification by Phone

If this option is available, Google will send a text containing a verification code to the plumbing company phone number. You will later type in this code and click submit to verify your plumbing company.

Option 4: Instant Verification

A great option that most plumbers fail to leverage is instant verification. As Google clearly states that if your plumbing website is verified in the Google search console, you qualify for instant verification. However, ensure that you sign in with the same Google account that you utilized in your Google Search Console account.

11 Google Business Listing Optimization Tips for Plumbers Seeking to Get Found Online By Prospects Searching for their Services

Is your plumbing company’s Google Business Profile optimized for success? GBP listing is an effective way to promote your plumbing services online, but only if it’s properly done.

Local marketing is an important element of an effective digital marketing strategy. A conventional SEO approach will not be sufficient for a plumber with multiple locations or searching for more local customers. In fact, advertising to your local target market calls for a unique set of marketing strategies.

When done properly, local internet marketing helps plumbers enhance their branding, engage with their local community, boost customer loyalty and achieve impressive conversion rates.

Without further ado, here are our optimization strategies for plumbing contractors seeking to get found online:

1. Get the NAP citations on Your GBP Listing Accurate & Correct

NAP are abbreviations for Name, Address, and Phone Number for your plumbing company, and getting them correct is important to optimizing your listing on Google.

That sounds straightforward, but keep in mind that the company changes over time and has had different addresses in the past.

As a plumber, you need to ensure that all your citations are accurate and consistent with the ones you incorporate as part of your GBP.

2. Choose the Right Primary Category and Subcategories of Your Plumbing Business in the GBP

This is a crucial part of local plumbing SEO; you should get it right. Google allows plumbers to add categories in their GBP listings, which tells Google what kind of plumber you are and the type of services you provide to clients.

For example, if you offer plumbing services, you may select “plumber” as your primary category so prospects looking for “leak repair services” can find your company in local searches.

The subcategory is also crucial if your plumbing business does more than one thing. For instance, your plumbing business may be offering repair services, in which case “leak repair” would be your subcategory or secondary category.

Choosing the right category and subsequent secondary categories can be a determining factor in helping your plumbing company outrank the competition.

3. Write a Compelling Plumbing Business Description

To describe your plumbing company, Google gives you 750 characters, so make each word count. Don’t add any promotional talk in your plumbing business description (Google may penalize you for that) but tell prospects about your plumbing services and what sets you apart in all you do. We highly recommend adding something about your company’s history and mission.

4. Focused Plumbing Marketing: Choose Your Service Area

The good news is that GBP allows your plumbing company to choose a service area by entering the cities or Zip codes you serve. To achieve this, sign into GBP, navigate to the “Address” section and select “Yes” next to “I deliver services and goods to my clients at their locations.”

However, keep in mind that Google will identify a center point of the areas you enter and draw a radius from there, so if you enter too many cities may appear like what you want.

5. Add High-Quality Photos to Your GBP Listing

Quality photos are an important part of any business listing, it will help prospects see what you are all about and offer them a sense of your plumbing company. The quality of the photo can make all the difference in persuading clients to visit your business.

According to Google, plumbing business profiles with photos obtain 40% more requests for showing driving directions to their location from browsers on Google and more than 30% clicks through their sites than plumbers who don’t have photos. Photos will help improve engagement with prospects and boost your online presence on Google search.

6. Leverage the New Google Posting Feature

Google launched a new feature of GBP called posts. Just like social media, plumbers can now share updates, photos, or promotions directly to your GBP listing. This will increase your client base and engage repeat clients, and your posts will show up on your business profile on Google. You can leverage such posts to direct prospects to take particular actions, like signing up for your newsletter or requesting a plumbers estimate.

7. Include the Right Plumbing Keywords

The right keywords are very crucial in improving relevance and will assist your business rank higher in Google Maps or Searches. Make sure you incorporate the most common frequent terms used to look for your plumbing business into your description naturally, this will assist your plumbing business to Google.

The keywords you utilize should be relevant to topics on your listing, stuffing keywords can make Google penalize your plumbing website or hurt your organic search rankings. But using the right phrases and keywords will help you rank higher in organic search results and include search terms on all your listing attributes.

8. Request and Respond to Online Reviews

On average, prospects or clients read at least ten reviews before they trust any plumbing business-and they trust online reviews more than word-of-mouth recommendations from family and friends!

So, it’s not sufficient to wait for clients to write reviews. As a plumber, you need to be proactive with a stringent process to ask for them. Online reviews are a crucial element in obtaining higher visibility in local organic searches.

Take your plumbing marketing to the next level by leveraging online reviews. Google takes such reviews very seriously in its local SEO ranking process. We recommend that you create a link that clients can use to leave a review for your plumbing business.

It’s against the rules to offer incentives for clients to review your plumbing business. But, giving your happy clients an easy way to write a quick positive review can skyrocket your rankings greatly. And once you get reviews, ensure that you engage with clients by responding to their reviews.

9. Pay Attention to the Q & A section

The question and answer is Google’s community feature that pops up directly under your name, phone number, and address. It helps any Google user to ask questions about your plumbing company or answer them. And since you are an authority in the field, you should be answering each question that’s asked.

Questions can receive numerous responses, but the answer with a high number of “likes” will appear as the primary answer. Then prospects can click the link to read more answers if they wish.

The ability to ask questions and have them promptly answered may be the determining factor in whether a homeowner chooses your plumbing company over a competitor. You must keep an eye on the Q&A section since anyone can give answers to the questions asked.

While there is no proven way to switch off the Q&A feature of your business listing, there are a few things you can do to stay ahead of the curve including:

Set up alerts: This will help you get notified each time someone asks a question, thus making you the first one to provide an answer.

Create Your Own Questions and Answers: You can post some of the commonly asked questions in the plumbing industry and provide answers. You can then upvote the answers in your profile.

10. Setup Messaging System to Help Clients Request a Quote Online

The Google Business Profile messaging feature helps searchers directly send a direct text message to your phone directly from your business listing. This is a unique way to demonstrate your commitment and responsiveness to customer service. You can activate this messaging feature from your Google Business profile dashboard. Read more about the guidelines for using your business listing messaging feature.

11. Delete Duplicate Listings on Google

Lastly, but most crucial, identify and remove any duplicate listings for your plumbing business. Generally, Google allows only one listing per business. Duplicate listings can cause confusion for both customers and search engines. If you have two listings and reviews split between the two, you will note that neither profile will have an impressive record. Such inconsistencies can hurt your local search engine rankings. And you can figure out how fast prospects will click off to the next plumbing business.

Frequently Asked Questions(FAQS)

Does my plumbing company need a Google Business Profile?

Yes. Any plumbing business trying to maximize and boost visibility online should claim or create an optimized Google Business Profile.

How do I get my plumbing business on Google Maps?

You can get your plumbing company on Google Maps by creating a Google Business Profile listing and following prompts to offer your company contact details, including your address. After creating the profile, you will be asked to verify it, and then later, your business can be featured on Google Maps.

Is a plumbing Google Business Profile free?

Yes, it is free to create a Google Business Profile listing for your plumbing company. You can use the profile to showcase your business photos, reviews, contact details, questions and answers, posts, and reviews. You can also obtain analytic reports to know how your customers interact with your profile.

Google Business Profile Optimization Services for Plumbers from Blackstorm Design + Marketing

Drive more qualified leads to plumbing business with our local SEO experts.

How do you expand your footprint and plumbing service area?

Formerly Google My Business, a fully managed plumbing Google Business Profile listing is crucial to compete in new areas in the modern digital world. It has become the most impactful digital marketing service we offer at Blackstorm Design + Marketing.

Things change each day with Google, so if you fail to manage your GBP listing full-time, your company’s online presence is likely to dwindle or become stale. Google strives to give authentic, knowledgeable, and trustworthy results in their top results. A well-managed Google Business Profile helps your plumbing company take prime spots in a Google search or Maps as your company becomes their best-searched option.

How do this happen? Our fully-managed Google Business Profile Service gives your plumbing business:

An optimized business listing for the best categories and images
An improved online reputation by closely monitoring your reviews, profile, and competitor spam
Positive answers and responses to reviews and questions to your plumbing company online.
Better brand representation by enhancing client engagement.
A revamp or setup of a Bing place listings.

With our help, you will take advantage of your local online marketplace. With customized strategies offered by Blackstorm Design + Marketing, Google will recognize your plumbing business as a trustworthy, authentic source for its users. Our fully-managed plumbing GBP along with local SEO services from Blackstorm Design + Marketing will take your business to the next level.

Ready to Double or Triple Your Plumbing Leads with an Optimized GBP listing?

Without an expert at the helm of your Google Business Profile, your company will lose business in the online arena. Let the team at Blackstorm Design + Marketing double or triple your qualified leads with fully managed Google services.

Schedule a free discovery call with our Google experts to grow your plumbing business today.

Google Advertising Plumbing

The Ultimate Guide to Google Business Profile for Plumbers

Post author By BlackStorm Home Service Marketing
Post date June 9, 2022
No Comments on The Ultimate Guide to Google Business Profile for Plumbers

Learn how to claim and use a free Google Business Profile to get found by prospects and outrank your competitors online

Are you struggling to outrank other local plumbers online? If so, learn from thousands of plumbing contractors across the United States to know the surefire hacks to rank #1 on search engine results pages. Google Business Profile (previously known as Google My Business) is the primary hub for local SEO for plumbers. As a plumber, you understand that you rely on local clients to make your plumbing company a success.

Google Business listing is all about making your plumbing company more visible online. That’s why we have created a definitive guide for plumbing contractors who want to make the most out of their business profile on Google. Keep reading to see how you can use Google Business Profile to get ahead of local competitors and obtain more qualified leads.

What is Google Business Profile for Plumbers?

Formerly known as Google My Business, Google Business Profile is a free tool built by Google that helps you promote your plumbing services as well as your site on Google Maps and search results for free. By claiming a GBP listing, plumbers can showcase reviews, post updates, and rank higher in the Local Map 3-pack for keywords related to their business. This platform helps you list your plumbing company on Google Maps and regulate what details prospects will see in Google search results.

To make sure your plumbing company has a good chance of ranking higher on local search results both on traditional organic and Maps, you must optimize your Google Business Profile listing. That incorporates everything from NAP information, Google posts, and the Q&A section.

Google Business listings pop up when a homeowner conducts a local search (“plumber [city name] or “plumber near me”) or performs a search on Google Maps. Your plumbing company’s GBP listing can show up when a prospect looks for your brand, appearing on the right side of search results on laptops/desktops, and at the top of search engine result pages.

Why is Google Business Profile Crucial for Plumbers?

Why should you care about Google Business listing as a plumber? Because a large portion of the population is using Google, it implies a huge audience can access and view your profile. The more visible your plumbing company is the higher your chances of drawing prospects’ attention to your business.

Google Business listing is no longer optional-it is an important part of any plumbing company’s web presence and is typically the first place clients look for updated information about your business. If your clients want to find new opening hours or want to contact your business and inquire about something, you can bet they are not going to flip through the Yellow Pages. Here are some of the benefits of having an optimized Google Business Profile in your plumbing company:

GBP Helps Your Plumbing Services Get Discovered for FREE in Google Maps and Search Results

While content marketing strategies (like optimizing your website copy pages and SEO blogging) can improve your search visibility, a Google Business Profile is the most effective hack.

Whether you want to boost sales, improve brand awareness or increase booked jobs, a GBP is an effective way to get your plumbing company in front of wallet-out local clients. You can get your plumbing company listing in front of high-value online browsers by claiming and optimizing your business profile with the proper address, business category, and keywords. This listing can improve your presence in the local search engine results and make it likely for prospects to discover your plumbing company.

Unlike paid Google or social media ads, a Google Business profile is ultimately FREE and offers your company priority in the search results to increase inquiries, interest, and even sales.

Enhance Your Local SEO by Integrating Google Maps

If you offer a plumbing service in a particular local area, you want to ensure your plumbing company information pops up front and center for potential clients.

That’s why a Google Business listing can be one of the efficient ways to reach warm plumbing leads when they are ready to convert.

By claiming, verifying, and optimizing your Google Business Profile, you can make sure that your plumbing company shows up when interested clients are looking for the services you provide in your locality. Whether a client conducts a direct search on Google or even via Google Maps, your plumbing services will show up at the top of search results.

Control Your Plumbing Company Online Presence with a GBP

On mainstream marketing platforms like social media, plumbing companies like yours should play by the rules of big brands. The algorithms decide who discovers your plumbing company online and what impression they have about your brand.

But with a Free GBP, you can curate the kind of experience prospects will have with your plumbing company. From updating your operational hours to showcasing your contact details, you can give each prospect the superior experience possible with your plumbing company.

Best of all, by knowing how to optimize your Google Business listing, you can increase the chances of your plumbing business information showing up at the top of the search engine rankings. This offers you the greatest potential to impact purchasing decisions of searchers who come across your brand.

GBP Offers an Easy Way for Your Clients to Find Your Physical office

Your GBP listing has seamless integration with Google Maps as we stated earlier. Along with assisting your plumbing company to improve its visibility on Google, such integration also helps clients to navigate to your physical office as well.

With Google Maps integration, prospects or clients can discover directions to your physical office with a single tap. Besides, they can access your business operating hours and crucial contact details (such as your plumbing website, email address, and phone number) to make it seamless for people to contact your business.

The easier it is for your new clients to reach your plumbing service company, the more likely they will have a positive experience with your company. It is all about providing a seamless online experience that converts browsers into paying customers.

Get started Google Business Profile for Plumbers in 5 Simple Steps

Getting started with a Google Business profile is relatively easy, and the setup process takes a very short time. An important initial step in the local SEO strategy for plumbers is claiming, verifying, and optimizing your Google Business profile. You will be surprised to know that Google Business Profile is a FREE platform.

Google Business Profile doesn’t come with a paid version, and as soon as you register and confirm your plumbing company, you can access all the features and tools that the platform has to offer. While setting up is relatively simple, here are some hacks to make sure that the process goes seamless for the first time. Here are some strategies that will help you get started with plumbing Google Business listing:

Add a Location

The initial step towards claiming your Google business profile is to add a location. Including a public address depends on your preference, but it helps create transparency if you put your company address in the public domain.

Service Area

A service area typically depicts how far your business is willing to go in order to serve a client. You can set this area as a perimeter around your physical office, or you can select the service area to be relatively small.

Add Correct NAP citations

we cannot overemphasize this enough. Your GBP will request your plumbing website URL and phone number. Ensure that you enter these details properly or else you will lose an opportunity of booking new jobs.

After ensuring the above three crucial information is entered correctly, follow the steps outlined below to claim or register your plumbing business on Google:

Step 1: Head over to https: //business. Google.com/ add.info/
Step 2: Search for your plumbing company by address and name
Step 3: If your business doesn’t appear. Click “No”, these are not my businesses
Step 4: When prompted, enter the correct information about your plumbing company
Step 5: Click “Submit”

Among the areas your plumbing company can show up include Google Maps, Local 3-pack, conventional organic results, and knowledge graph. Registering or claiming your plumbing business on Google Business listing is typically the initial step of a process of ranking at the top spot for plumbing keywords in your service area. But a properly optimized plumbing company GBP increases your chances of ranking #1 on Google.

How to verify Your Plumbing Google Business Profile

Your free plumbing Google Business Profile can do more than you think. When optimized properly, it can showcase your best traits and make it hassle-free for clients to discover, learn more about and even call your business. But for it to do this, you should verify your listing with Google to show that you are the plumbing company owner.

Google offers various options to help you verify your plumbing business Google Business Profile as outlined below:

Verify your GBP via Email

The most common way to verify your Google Business profile is through a regular email. However, before you request verification by email, ensure your business address complies with the address entry guidelines. To request your GBP verification by email, follow the steps below:

Sign in to your Google Business Profile and choose the company you want to verify
Among the options offered, choose to verify by email
Tap to verify. When you get an email in your inbox, follow the steps outlined to complete the process.
Remember to check whether you can access the email you want to use for the verification process.
Verify Your GBP using a Postcard

This is the most common method. Google will send your plumbing business a physical postcard (normally via a snail mail). You will then use the code in the postcard to verify your Google Business Profile.

Verify Your GBP by Phone

If you choose this option, Google will send a verification code to your plumbing company phone number. You will then enter the code to verify your plumbing company on Google. This will be instant and will help you enjoy the benefits of your Google Business Profile faster.

Google Business Profile Optimization Tips for Plumbers to Rank Higher in Local Search

Any plumbing business today requires targeted and higher visibility on Google. Most plumbers know that this needs optimizing their Google Ads and website, but what they fail to understand is that there is a third entity that should be optimized; their Google Business Profile. When properly used, your Google Business Profile can assist your business to generate new plumbing customers and leads. Consider it this way, right now homeowners are searching Google for plumbing services, and they will either find your business or your competitors.

To improve your chances of being found by prospects or clients, this post will discuss proven tips that will boost your visibility on Google. Without further ado, let us dive in.

Use Your Legal Plumbing Company Name

Your company name is one of the most crucial aspects of Your Google Business Profile. It is highly recommended that you strictly follow Google’s guidelines when it comes to the company name that you want to use in your Google Business Profile.

There are multiple ways you can attempt and trick the system for higher visibility and rankings. Don’t do them. One thing plumbers try and do is place their geographical location in the name on the GBP. For instance, Bryan owns a plumbing business and the legal name of the company is Bryan’s Plumbing. Bryan services Murfreesboro, TN area. The name he should use in his Google Business Profile is Bryan’s Plumbing, not Bryan’s Plumbing Murfreesboro.

If the name of the region or city you serve is part of your legal company name, then go ahead and include it. But, if your legal business name doesn’t have the name of the region or city, don’t add it to the name in your Google Business Profile. This is a strategy that might give you short-term results but can also make your profile to be suspended by Google.

Choose the Right Primary and Second Categories

Selecting the right category is a must for optimizing your plumbing Google Business Profile. This is because the categories you select for your GBP can assist Google to connect your plumbing business to customers based on what they are actively looking for. There are two kinds of categories- a primary category and numerous secondary categories, and you choose your secondary categories and primary category from a predefined list.

We highly recommend that you choose the right category. In our case of a plumbing business, the primary category you choose should be “plumber.”

If you provide more services other than plumbing, for instance, electrical and or/HVAC, you can include these as secondary categories- “Electrician” and “HVAC Contractor.” You may add other categories depending on the services you provide accordingly.

Focused Plumber Marketing: Define Your Service Areas

A service area depicts a geographical area or perimeter where you can deliver your plumbing services. You can choose up to 2 service areas where you offer plumbing services. Service areas can be defined by cities, postal codes, or by provinces. It is important that you choose the right service areas because the service areas you select will determine how your business appears on the search results when prospects search a geographical location.

For example, if you provide plumbing services throughout the Middle Tennessee area, you may want to choose Murfreesboro, Franklin, Manchester, Nashville, Smyrna, and more. Choose all the areas you serve (up to 20). If you only serve five areas, then choose those five-no more.

Set Your Operating Hours Generously

Spelling out your business operating hours helps Google inform customers if you are closed or open. If your plumbing company is closed, then Google can alert customers when you shall reopen for business. Besides, setting your normal business hours, you can also indicate your special hours for public holidays like Christmas or Easter.

Give Your Correct Phone Number

One of the crucial elements of your Google Business Profile is your company’s phone number. Your number will prominently have displayed on your Google Business profile and helps customers to contact you directly from your profile without necessarily having to visit your plumbing website. This is particularly applicable if customers are accessing your GBP on a mobile device like a smartphone.

All they need to do is click on the phone number to contact your plumbing company. It is convenient and faster for customers. The reverse is also true, it can be overwhelming as a client if you are trying to contact a plumbing business but you cannot easily and quickly locate their phone number. You can give a secondary and primary phone number in your Google Business Profile.

Use Google’s Appointment Booking Function in Your Plumbing GBP

Google’s appointment booking button can help your plumbing company outrank the competition. If your plumbing company requires clients to schedule appointments and you utilize built-in scheduling software, clients can book appointments with your business right from your Google Business Profile. This can make it hassle-free even to attract new customers they don’t have to click off from Google to book an appointment with your plumbing business.

Using your appointment booking links, clients can easily book your offer anywhere can find your business. Plus, you can also share your appointment booking URL link on Yelp, Facebook pages, and Instagram Profiles. Take advantage of this feature of Google Business Profile when you hire booking providers to get new clients.

Add Attractive but Real Photos and Videos to Your Plumbing GBP

Sharing videos and photos of your plumbing company and those tagged by your clients is an effective and easy to boost engagement and traffic to your site and place of business.

To leverage the benefits of this feature, use good-quality photos, ensure high resolution, and upload new photos regularly-don’t use stock photos. Real photos help Google differentiate your plumbing company and thus represent your brand.

As one of the hacks here, we highly recommend taking quality photos of your office, photos of your staff at work, and the before and after photos of completed projects. Such photos and videos can help to increase trust and build brand awareness in your target audience.

List Your Plumbing Services

The services section of your Google Business profile helps you list all the services you provide. You can add the service name, a description, and a price for every service.

Unlike products that are shown up as part of your GBP, services are normally visible on mobile devices. On such devices, a service tab is shown along with your listing. When a client clicks on the tab, they will have a chance of viewing all the plumbing services you offer.

Including your plumbing services is an efficient way to differentiate your plumbing company from the competition and may help to skyrocket your local search rankings.

Add a Questions and Answers Section in Your Plumbing GBP

Google Business Profile help prospects or clients to answer a question about your plumbing business. It is advisable that you answer such questions preemptively on your own. Go to the knowledge tab of your Google Business Profile, and you will come across an option for “Question & Answers.” Fill it with potential questions that clients may have about your plumbing company and answer them in advance to make sure that they have accurate information about your business.

Add Attributes

Highlights or attributes help you share with the world about specific attributes or services of your plumbing company, and including them can assist you to stand out from your competitors. To know what attributes you can add to your GBP listing, click on the “info” tab in the dashboard of your listing. By clicking the pencil icon, you will know the kind of services or attributes you can add to your plumbing company.

Accurate Description of Your Plumbing Business

Your plumbing business description is one of the crucial places you can utilize to target the “business or money keywords.” But you should not overdo it- keep your customers in mind and highlight the best things about your plumbing company.

In business for more than two decades? Your clients will no doubt love this.

Veteran-owned? Make sure to include it.

Before you go ahead and write your plumbing business description, be sure to read Google’s business description guidelines.

Get Online Reviews for Your Plumbing company

Before a homeowner contacts you for a plumbing repair or service, they will first go through your reviews on Google. Even before that, they will have made up their mind on whether to choose you or your competition based on the quality and quantity of your online reviews.

One of the most crucial things you can do to help your plumbing company rank higher in local searches is to ask for more reviews on Google. Customers’ reviews are great for improving your social proof, and they make it easier for prospects or clients to trust your plumbing business. You can add as many client reviews as possible to your Google Business Profile.

Review Your NAP Information

The initial thing to do is go through the “info tab.” Make sure that you review your NAP (Name, Address, and Phone number) citations on the tab.

First, review your plumbing company name. Is your name listed correctly? Is it consistent with other review platforms such as Yelp? If you note any errors, update the information here properly. Check also that your address is entered correctly in your Google Business Profile.

Lastly, review your business phone number. Ensure everything is correct and that you are using your plumbing company’s primary phone number. If your company has multiple numbers for employees, make sure to utilize the main phone number for your office.

Use the Google Posting Feature to Grab More Eyeballs

Regular posts are like free display ads for your plumbing company. You should post promotional offers since browsers can see posts before they land on your plumbing website.

Posts display a brief description and a thumbnail image that shows up to a full-size image and more information when clicked. They are displayed at the bottom of your Google Business Profile on desktop and in a dedicated tab in the Google Maps app.

Frequently Asked Questions about Google Business Profile for Plumbers

1. Is Google Business Profile for plumbers free of charge?

Yes, Google Business Profile is absolutely FREE. This means any plumbing contractor can claim, verify and optimize any listing Free of charge.

2. How can I get my plumbing business to show up higher on Google search or Maps?

here are some steps you can take to ensure that your plumbing company shows up on Google as illustrated below:

Step 1: Go to Google Business Profile
Step 2: Find your plumbing company
Step 3: Add or select your plumbing business
Step 4: Choose your category
Step 5: Verify your plumbing company
Step 6: Set up a connected Google Plus Page
Step 7: Request Google reviews

3. Does my plumbing company need an optimized Google Business Profile?

Yes, your business should be taking advantage of the power of an optimized Google Business Profile customized for your company. By offering your opening and closing hours, services, reviews, address, and latest business address, you will be able to successfully manage your online presence across Google properties from its local maps to its search engine.

Let Blackstorm Design + Marketing Team Manage and Market Your Plumbing Company on Google Business profile

A well-optimized Google Business Profile is an important component of a a winning local plumbing SEO strategy. Knowing how to claim, verify and optimize your Google listing as a plumber can help boost Google rankings and assist you to reach potential clients on a local level.

We trust that this definitive Google Business Profile optimization guide for plumbers will assist you.

But if you are still unsure of how to claim, verify and optimize Google Business listing as a plumber, we got you covered.

At Blackstorm Design + Marketing, we specialize in helping plumbing businesses of all sizes optimize their local SEO and outrank their competitors. We achieve this by helping you claim your Google Business Profile. We are a team of internet marketing experts dedicated to helping you skyrocket the growth of your plumbing services company.

Schedule a free strategy session with Blackstorm Design + Marketing to learn more about our services and how we can help you grow your plumbing company online.

Google Advertising Plumbing

DEMYSTIFIED: A New Way Of Getting More Qualified Plumbing Leads From Google Advertising

Post author By BlackStorm Home Service Marketing
Post date June 2, 2022
No Comments on DEMYSTIFIED: A New Way Of Getting More Qualified Plumbing Leads From Google Advertising

Generate Leads, Drive Sales And Improve Your Brand Awareness With Google Ads For Plumbers

Are you a plumber constantly looking for more clients or leads?

Are you tired of being that statistic of a never-ending narrative of one busy week, then mute the next?

It doesn’t have to be that way when you can have Google PPC Ads campaigns executed and set up specifically for your plumbing services, then later managed for continual growth or improvement.

This will free up your time to do what you know best to serve your clients and run your plumbing business.

Currently, the inclusion of Google Ads for plumbing contractors and other home service businesses like roofing or HVAC has become increasingly practical and crucial.

That said, running and creating Google PPC Ads for your plumbing company can be daunting. This is because plumbing AdWords isn’t just what you specialize in!

It is common for plumbing contractors like you to entirely neglect their business and marketing needs. Typically, plumbing projects are your butter and bread, but you have to concentrate on growing your plumbing company. Leave your Google Ads to a reputable plumbing Ad agency.

Let us dive into our step-by-step guide to help your plumbing company achieve greater success and growth by implementing Google Ads without further ado.

What Are Google Ads for Plumbers?

Google Ads, previously known as Google AdWords, represents one of the most frequently used paid search marketing campaigns in the plumbing industry. It is an online advertising platform for Google. Google Ads is a business tool that helps plumbers to promote their plumbing services on any Google properties, which consequently results in more customers. Most home service contractors like roofers and plumbers we work with invest part of their advertising dollars in it.

This concept applies whether they are handling marketing on their own, depending on an in-house team, or paying a plumbing ad agency to manage it on their behalf.

The reason is candid: Google Ads for plumbers work in attracting new customers.

But to obtain the most benefit out of Google Ads, it’s crucial to know the differences between three primary categories:

1. Google Search Ads: These campaigns help you place ads on the vast network of search engine results. You can display ads to homeowners actively searching for your plumbing services online. You only pay when someone clicks or calls through your ads for this type of ad.

2. Google Display Ads: Unlike conventional search ads, Google display ads are shown to more than 2 million users, applications, videos, and websites that are part of the Google Display Network based on their past online activity.

3. Google Local Service Ads: Local service ads offer a unique opportunity for plumbing contractors; in that, you pay for quality leads instead of clicks. That makes them ideal to use to ensure that you are getting the most out of your advertising dollars.

How Does Plumbing Google Advertising Work?

There are two primary ways in which plumbing contractors use Google for advertising and marketing. One is through plumber SEO (search engine optimization), the practice of offering engaging and relevant content while strategically using search terms or keywords. This is usually achieved with the assistance of a professional plumber marketing agency or using paid or free tools.

Plumbing Google AdWords is a paid advertising service offered by Google. Plumbers pay Google to have their ads page put in an advertising slot on users’ browsers. But how does Google determine which plumbing ads will get more priority? Through a process in which plumbers place bids. Depending on the kinds of ads, the winning ad will appear either as a banner on the Google Display Network or on the search engine result pages (SERP). But to attain any meaningful success with your advertising budget, it’s essential to implement a good plumbing Google Ads strategy.

Google Ads for plumbers targets browsers looking for particular keywords. Plumbers can later fine-tune their ads based on the factors like geographical location. Ad spend will impact the reach of your ads and the time frame they will be shown to users. The quality of your ad is another factor to the success in attracting paying clients.

5 Reasons Why Google Ads for Plumbers Are Crucial

Homeowners first research on Google to find plumbing near them to solve their problems. So, internet marketing revolves around being available whenever prospects or clients demand information about your plumbing company online.

Most plumbing companies use Google Ads to promote their services online, making it crucial for plumbing businesses to create campaigns that can help them stand out from the competition. Here are some incredible benefits of using Google Ads in your plumbing business strategy:

1. Increased Customers and Leads

Google Ads for plumbers is one of the effective tools for generating leads online. If your ad campaigns are correctly set up, they can send extremely qualified and targeted leads to your plumbing website, opt-in form, or other online collateral.

Google Ads helps your plumbing company focus on prospects or clients searching particularly for what they offer. This implies your plumbing company’s search can be refined so that only homeowners who are ready to book service appointments are sent to your plumbing website through this platform.

2. High ROI

Unlike other internet marketing strategies, Google Ads makes plumbers pay only for ads people click on. But once you optimize your plumbing Google Ad campaigns, you can enjoy a higher return on investment, which may not be possible with other marketing strategies. But this takes time.

To get a clear perspective of what hacks will give your plumbing business get the best results, you need to continually track and test your campaigns, which plumbing AdWords is known for, as it offers all the data crucial to calculate your ROI, as well as keywords entered, and the cost of each click.

3. Google Ads Helps You Discover More About Your Target Market

Google Ads for plumbers aren’t restricted to advertising only. In fact, they help you get in the minds of your potential customers.

Understanding your target audience makes it much easier to deal with clients and discover what they want. While this is typically hard to do and needs a lot of research, Google Ads provides information about customer requirements and habits that plumbing business owners dream about.

This includes details of the keywords a client used to find your plumbing website, their location, type of devices used, and days or times of the week they were actively searching. You can utilize this information to refine your plumbing marketing efforts so that your ad budget is not wasted on marketing to prospects that are not interested in your plumbing services.

4. Google Ads for Plumbers Ensures That You Stay on top of the Competition

It took years before some home service contractors like plumbers or roofers appeared on the first page of the Google search results pages. You will appear on top of their search query since you promote your plumbing ads through Google Ads.

You are paying Google; therefore, you will be at the top of their priority list. In fact, as many people that clicked on the search results, the same number would visit to know the incredible services your plumbing company offers.

5. Using intention by creating Google Ads for Plumbers

What makes Google Ads stand out from other forms of online adverts is their intention.

Google Ads may come enticingly, yet it still advertises your plumbing company as the best consideration. But on the search platform, whether a prospect is not searching for you, but as they type in your keywords, you may assist them in finding what they really need.

We will discuss how to create, analyze, and manage your Google Ads for plumbing services within this post.

Don’t have time or skill to run Google Ads for your plumbing company?

Schedule a free discovery call with Blackstorm Design + Marketing PPC experts for help.

12 Tips for a Successful Plumbing Google Advertising PPC Campaign

Your plumbing company is unique, and it requires a personalized ad strategy to meet your goals and bring in more clients. This is because people are looking for almost everything online. Some of them are searching for your plumbing services. Advertising your plumbing business on Google is an effective way to generate new business and create brand awareness.

While creating an instant plumbing PPC campaign is possible, developing one that generates optimal results can take a lot of effort and time. But, with lots of competition online, you need to make sure that your ad stands out and gives you the clicks you need. Here are some steps you can take to make sure that you obtain the most out of your plumbing Ads campaign:

Understand and Research Your Target Market

At this stage, you still haven’t invested one dollar into plumbing ads. Instead, you should invest the resources and time to understand your target audience fully. Examine the kinds of websites your target audience spends the most time on? Which plumbers are running effective Google ads campaigns? You can utilize the Ads platform to understand most of these elements, all without spending a cent, courtesy of Google!

Conduct Keyword Research

Competitor and keyword research are important steps for an effective plumbing AdWords campaign. Tools such as Keyword planner can assist you in finding search phrases that relate to your plumbing service. But you should choose keywords with your rivals in mind, factoring in which phrases other plumbers are likely to bid on and ways in which their plumbing services differ from yours.

A keyword such as “plumber” with high search volume is crucial to the content of your page and might have a low bid price. But it might not be the best place to invest your ad budget. If you notice other plumbers are using the same high-volume keywords, they will outbid you for a Google ranking.

More plumbing niche keywords, for instance, “[your city] bathroom sink not working” will have a lower search volume monthly. It may also be a costly bid, and even if it obtains lots of clicks every month. Your Google Ad will likely have a click-through rate if your plumbing business is a top result. The danger in advertising only to plumbing keywords is that you are less likely to be visible to multiple online users.

Carefully selecting and researching plumbing keywords helps to make sure that you are reaching the right audience with your plumbing ads while maximizing your Return On Investment (ROI).

Write an Effective Google Ad Copy

In the plumbing industry, your ad copy assists you in creating the initial impression of your business in the eyes of prospects or clients. A compelling Google text ad will help your business obtain more clicks, resulting in high conversion rates.

That said, how you write your ad copy affects the cost per click and the ranking in the paid search results. Your ads should be relevant, empowering, and specific to reach potential clients effectively. Here are some best practices for writing effective Google text ads and common pitfalls to avoid:

Showcase What Makes You Unique

Free plumbing inspections? Emergency plumbing services? Tell homeowners! Highlight the plumbing services or offers that may make your plumbing company stand out.

Include promotions, prices, and exclusives

Homeowners or property managers often use Google to make a decision about plumbing services. Offer them what they require to make an informed decision. If your business is offering a limited-time offer, say so.

Empower clients to take the desired action

Are you providing a specific plumbing service? Tell people how they can schedule a service appointment. CTAs like call today or get a quote makes it clear what steps the client needs to take next after visiting your plumbing website.

Include top keywords in your ad copy

What is an effective way to attract users’ attention than to have the plumbing service they are looking for being the initial thing they see in your ad? Adding plumbing keywords in your ad copy shows that your ad is relevant to what people are searching for.

Create a Targeted Landing Page for Your Plumbing Google AdWords

This is perhaps the most common blunder plumbers new to Google Ads make is directing all the web traffic from PPC ads to the home pages of their plumbing website. Many times, these plumbing contractors invest in ads, realize they aren’t obtaining results, and write off Google Ads as a waste of advertising dollars.

Let’s face it: Your home pages are a terrible place to direct your traffic. Figure it out this way: homeowners are looking for a particular plumbing service when they search. By directing them to your home page- which has lots of different options and elements on it-you have wasted their time (and possibly your ad spends).

Instead, you need to build targeted landing pages that address a homeowner’s query entered into Google. Landing pages should have one definite purpose, and there is a single conversion goal and a path to that goal for browsers to follow.

Have a Clear Goal for Each Campaign

It is easy to get ambitious with a plumbing AdWords campaign, especially if you consider spending a huge chunk of your advertising budget. But, you must select one specific objective for each campaign. By doing so, you will help increase the ROI of your campaign dramatically.

Target Emergency Plumbing Keywords

The first step to success on Plumbing AdWords is knowing where your ideal client is coming from and then targeting them with your ads and keywords. Think about an ordinary homeowner. Perhaps it is about midnight, and it’s cold, they discover that one of their pipes has burst and is flooding their basement. They quickly turn on Google-what do they require? Immediate help. It is an emergency. They don’t want to complete a lead submission form and wait two or three days to get a response-they require a plumber to come over to their house right now!

You target this client by including the keywords “emergency plumber near me”, “emergency plumbing”, and “plumbing after hours” to an ad group in your plumbing AdWords campaign. Then, in your emergency plumber ads, emphasize that you provide 24/7 service, and you are the best plumber for emergencies.

When your ideal client realizes that you offer what they require, they will instantly click your ad and become a hot lead. When given the option between a generic plumber and one that particularly emphasizes their ability for emergency plumbing, you can bet which ad that client will choose. Make sure that you put your emergency phone number on your plumbing website.

Ensure Relevancy with Keyword Granularity and Ad Group

Relevance is vital when you are advertising your plumbing services on Google. When a prospect types in “commercial plumbing services”, for example, they would rather click on an ad that specifically talks about commercial plumbing than a generic ad that focuses on local plumbing. Why? Generally, they feel that the plumbing company that addressed their specific pain point understands them better and their unique needs. This establishes an instant sense of trust. When you can showcase, with your Google ads, that you clearly understand what they require and provide a solution to the problem that they have, your qualified plumbing leads will skyrocket.

So, how do you create a plumbing AdWords campaign to display specific ads to particular types of searches? When you craft your ad campaign, you are given the freedom to sort your keywords into various ad groups, and every ad group will only display its search terms in the ad group.

For example, if you have a commercial plumbing ad group, you will only add commercial keywords in that group to target in Google Search. The same applies to any type of plumbing service that you provide. Do you provide remodeling plumbing services? If so, create an ad group targeting “remodeling” and create remodeling ads. Do you offer emergency plumber services? Set up its own ad group just for emergency services.

When a potential client sees that you provide not only what they generically require, but what clearly they need, get ready for a consistent stream of hot leads.

Set up a Retargeting Campaign

Retargeting is an effective tool for improving your conversion rates and skyrocketing your lead generation. Plumbing retargeting shows display ads to browsers who have already visited your plumbing website as they browse other websites to remind them that they may still require your services. Plumbers who run retargeting ads generally enjoy high volumes of qualified leads.

Best of all, it is typically cheaper to show a prospect a retargeting ad than to find the initial client on Google. For example, you may spend $10 to get a client on Google Search, but if they land on your plumbing website without becoming a lead, you could spend an extra $1 through retargeting and retaining them as a qualified lead. In the long run, you spent $11 instead of an extra $10 to attempt again with a prospect completely new, for a total of $20.

Use retargeting ads for plumbers to increase the effectiveness of your search advertising campaigns and obtain more leads to grow and sustain your ROI.

Use Negative Keywords

Negative keywords are utilized to prevent your plumbing ads from appearing to people whose search queries are not related to the services you offer. In turn, giving your plumbing business a chance to reach the best target audience whilst efficiently spending your advertising dollars on clicks that won’t convert.

The key to success with the plumbing AdWords campaign is to understand exactly who you are targeting to increase your conversions and CTR ultimately. Your goal should be to focus on relevant keywords as well as refine the search terms you are bidding on to skyrocket ROI and increase relevance. Here are some of the benefits that you can enjoy by using negative keywords:

Increase relevance of your ad group
Skyrocket conversion rate
Improve Click-Through Rate
Attract relevant leads to your plumbing website
Save your plumbing business money
Improve return on ad spend

Bid Strategy

Selecting the right Google Ads bidding type and implementing a good strategy for adjusting bids is crucial to driving your ad spend down. If you don’t understand clearly what you are doing, you can end up wasting your advertising dollars on a few clicks. But when you make the right moves, you can take your plumbing Google advertising performance to a whole new level.

Use Ad Extensions

Let’s face it: you can’t say enough with your plumbing Google ads. That’s why Google now gives more options with Ad extensions, making it easy for you to include extra information about your business, plumbing services, thus encouraging users to take the desired action.

Conversion Tracking

After a user interacts with your plumbing ad, you should be able to monitor what happens thereafter. Did they sign up for your emails? Did they schedule a service appointment? That’s why you need to enable conversion tracking in your Google Ad campaign.

Doing it Yourself or Hiring an AdWords Agency: 4 Reasons Why Hiring a Plumbing Advertising Agency is the Best Option

Managing a Google Ads account or advertising campaign for your plumbing company is a skill that you can only acquire after investing a lot of time and effort. If you don’t have the time to master the skill well, then you are losing an opportunity to obtain better returns from the dollars spent on your advertising campaigns. You will not also get a great conversion rate because you don’t have the tools to measure the effectiveness of your campaigns and make necessary changes.

Here are some reasons to consider hiring a reputable plumbing ad agency to manage your campaigns:

1. You will Save Time

Creating a Google Ad PPC strategy, building ads, and managing a campaign takes a lot of time, particularly if you don’t have previous experience with running a successful campaign.

A plumbing PPC management agency can handle all of the above steps for you, freeing up your time to spend on other important business activities. Plus, an experienced Google Ad management company can quickly create and launch your campaign.

2. You will obtain detailed, transparent reporting

The best plumbing PPC management firms should have systems to track your ad campaigns and give you regular results reports.

This feature saves you from the headache of setting up such processes yourself. They will be able to give you more comprehensive reports than you would obtain otherwise.

3. Ad Management Agency’s Experience is invaluable

A plumbing ad agency has specialists who have seen many campaigns come and go. You can leverage a few skills from such experience, including when to push for risks, when to play safe, and when to venture into untapped markets.

4. Plumbing Ad Agencies Know How to Obtain Desired Results

A high-quality plumbing PPC agency understands how to get results and has been doing so countless times. Working with such a Google Ad management agency can help you drive great results without wasting your budget.

When choosing an agency, search for one with evidence of testimonials and results.

Frequently Asked Questions on Plumbing Google Advertising

Do Google Ads work for plumbers?

Google ads help plumbers to be found on top of the search engine results pages, thus translating to more booked jobs and consequently increasing your revenue. Best of all, they provide a quick way of generating qualified leads for your plumbing business than other internet marketing strategies like SEO.

How can you get more plumbing leads online?

You can do several things to generate a consistent stream of leads online, including creating a professional plumbing website, Search Engine Optimization, Google local service ads, social media advertising, online reputation management, and retargeting.

How do you advertise your plumbing services?

If you are figuring out how to market your plumbing company, consider exploring the following options:

Claiming, verifying, and optimizing your Google My Business listing
Creating a converting plumbing website
Manage and collect numerous positive reviews
Use superior customer service as a marketing tool

Optimize Your Plumbing Google Ads Campaigns to Maximum Profitability with Blackstorm Design + Marketing

Today Google local service ads offer numerous opportunities for plumbing contractors. They develop a sales funnel for local clients who understand what they want and are ready to schedule a service appointment while allowing plumbers to pay for leads instead of clicks.

But for most plumbers, Google local service ads, like other internet marketing channels, will represent just one crucial piece of an overall plumbing marketing strategy.

Following best practices for channels like Google Display and Search ads are no less crucial to leverage your advertising budget effectively.

Trying to manage all these elements manually can be an uphill assignment. But partnering with a plumbing ad agency like Blackstorm Design + Marketing makes such tasks incomparably easier.

Do you want to grow your commercial or residential plumbing business through Google Ads?

Schedule a free discovery call with Blackstorm Design + Marketing to see how we can help generate leads with our PPC services while increasing efficiency across your plumbing company.

Google Advertising Plumbing

An Effective Way To Rank #1 For Plumbing Keywords On Google Maps And Get More Clients

Post author By BlackStorm Home Service Marketing
Post date June 2, 2022
No Comments on An Effective Way To Rank #1 For Plumbing Keywords On Google Maps And Get More Clients

Plumbing GMB SEO Tips That Will Connect Your Business To Wallet Out Customers Looking For Your Services Online

The plumbing industry is extremely competitive, particularly when it comes to getting your services in front of clients when they need them. Nowadays, it is common for homeowners who need a plumber instantly to turn to the top listing on Google and work their way from there.

Google has shifted the way that customers search online by making it hassle-free for plumbing contractors to get discovered. Your plumbing website is still the main element of your marketing but Google has made it simpler to find your services from Google search results.

While having a conversion-focused plumbing website, using Local Service Ads, and investing in online advertising are all crucial components of an internet marketing strategy, many plumbers tend to overlook Google My Business, a free tool given by Google.

Google My Business is all about making your plumbing services visible to prospects/clients online. To that end, we will provide a definitive guide for plumbing contractors who want to make the most out of their Google My Business profile. Keep reading to learn more about Google My Business marketing for plumbers.

What is Google My Business for Plumbers?

Previously known as Google Places, Google My Business is a free tool for plumbing companies and other businesses that promotes your website and company listing on Google Maps and Search results. More importantly, Google My Business is a way for new clients to find your company when searching for plumbing services online and can offer an effective way for you to obtain new clients. It helps you to display important information for your plumbing business like address, hours of operation, website, reviews, frequently asked questions, phone numbers, and more.

4 Reasons Why Every Plumbing Business Needs a Google My Business Profile

First things first: why should plumbers even bother with Google My Business in the first place? The simple answer is Google is visited almost 62 billion times annually-more than any other website on the planet.

Google My Business is the go-to platform when you want to ensure your plumbing business performs well online. It is a tool offered by Google Search Engine to help plumbing company owners reach a wider audience in their local service area. Homeowners type in a search for a plumber near them, and Google offers a local plumbing company name, phone number, hours they open, and an URL link to the website. You want to be the very first plumbing business clients see when searching for a local plumber help, so you must make use of the Google My Business Profile.

There are plenty of reasons why Google My Business is crucial for plumbing contractors. Consider the following reasons for including Google My Business SEO in their plumbing marketing strategy:

1. Local SEO Control

The organic result following a local search for a plumbing company is at least three of the nearest plumbing contractors to a customer. If you want to outrank your competitors, then you need to be one of the prominent three results that show up. Google My Business will assist you to control what customers see when they use search engines, and the amount of information offered is up to you. The more prospects know, the more they are likely to trust your plumbing business, and the higher chance they will hire your company for their plumbing needs.

2. Obtaining Reviews

One of the most crucial aspects of obtaining a Google My Business Profile is the online reviews that will you will get. Homeowners will start talking about the quality of the plumbing services you offer will have a huge impact on how people perceive your company. There is a huge amount of trust pegged on online reviews, and a prospect is more likely to go with a business with customers talking online than one without any third-party opinions. But you need to be careful when responding to negative reviews.

When handling negative reviews, make sure to respond thoroughly and with much respect to the reviewer’s opinion. You want to offer a satisfactory response that addresses the pain points and shows your willingness to make things right. Once you obtain the hang of handling both negative and positive reviews, the entire Google My Business profile journey becomes much easier. You will be able to attract new customers while satisfying the existing ones.

3. Google Analysis

When you create a Google My Business profile, the process is free, and you can include as many locations as you want. Remember that every location needs that you include all the information and verify each one at a time. Every location will have its online reviews, and if you register sufficient locations, then that might entitle you to a discount. Google is always looking for spam, so you will be required to register your home address instead of putting a P.O. Box. This is for companies that offer services at client locations, and this address will not be availed to the public as you mark you don’t get clients at that address.

When a homeowner is frantically looking for an emergency plumber online while their basement gets flooded, they are less likely to scroll down to the bottom of a search page. That’s why having a Google My Business Profile is so crucial to your plumbing company.

4. Build Local Authority

You can count yourself as a local authority with your plumbing services, but an optimized Google My Business can alter the way people view your company.

This is particularly true if you craft consistent content that helps homeowners understand your plumbing services. Most people will search for local plumbers on Google by asking questions.

There is no denying the power of Google My Business for plumbers. It is one of the effective ways of growing your plumbing business, creating brand awareness, and generating plumbing leads online.

Interested in hooking new plumbing clients with GMB SEO services?

Schedule a free discovery Call with Blackstom Design + Marketing to learn more.

Understanding the Google My Business Plumbing Customer Journey

Google My Business for plumbing contractors and all the optimizations that go with starts with James.

James is new in town. He recently bought a new house last month. But James has a toilet clog problem. James has no idea what’s wrong with his toilet. And why should he? He’s not a licensed, professional, certified plumber like you are. So what does James do? He is going to do what every other James does across the nation. He conducts a local search for toilet repair on Google.

Up until now, James doesn’t know your plumbing company from a specific hole in the wall. He understands what his problem is- his toilet will be flooded because of a clogged sink- but he doesn’t know which plumber to call to repair it.

Eventually, James gets a couple of options. He sees a few local plumbing contractors and their Google My Business profiles. After scrolling below the fake plumbing GMBs, James comes across legit-looking companies and is now singing the Ghostbusters song: “Who are you gonna call?

At this stage, James could end up selecting a plumber who is going to rip him off or fail to complete the job. And James needs to report to work tomorrow early in the morning! He needs a qualified plumber, and he requires a plumber right now!

In 2022, your plumbing Google My Business listing is more crucial than that if it assists decide whether the client should or shouldn’t work with your plumbing business.

Now let’s discuss the plumbing customer buying journey and your role in helping clients make an informed decision:

They Don’t Know: A plumbing client conducts a quick search on Google. They don’t personally know you or the service you offer, and they are clueless about you or your competitors. Not only that, they don’t understand what makes your plumbing services stand out.

Pain Points: Your potential client has a problem but doesn’t have a clue on how to address it. They are definitely not calling you at this stage in the buying journey. But the more your Google My Business is visible online, the more your prospects will consider your plumbing company as she or he moves on to the next stage.

Solution: The plumbing client now understands the exact service they require, but they don’t know if your plumbing business offers it. How you optimize your plumbing GMB listing at this point is important. Do you have all your plumbing services filed out on your GMB? Make sure that you optimize everything to respond to any questions the clients might have.

Service: At this stage, the plumbing client understands what plumbing services you provide but isn’t sure what she or he needs. This is the decision-making time! Do they know what plumbing services you provide but aren’t fully convinced? This is where online reviews, Google questions, and responses are so crucial. Most clients will read your recent reviews online, and they will look at the answers and examine your content. If you aren’t analyzing your online reviews, replying to them, and learning from them, then you are leaving a bunch of dollars on the table.

Ready: Now the customer is ready to schedule a service with your company and wants an answer to this old age question: How much? Pricing is a topic we will handle another day. But at this point, your client is at the bottom of the sales funnel. And your plumbing company is ready to close the lead!

Tips to Optimize Your Google My Business Listing for Plumbers: Our Proven Bag of Tricks

Simply claiming your plumber GMB profile won’t cut it- to ensure that your listing pops us for relevant keywords in top rankings while converting browsers into paying customers, you require to optimize your plumbing business listing. Here are some steps you can take to optimize your plumbing GMB listing:

1. Use Your Operating/Legal Business Name

Your plumbing company name is one of the most crucial components of your Google My Business profile. It is essential that you follow Google’s best practices when it comes to the company name you use in your plumbing GMB listing.

You can use several blackhat tricks to game the system to achieve great rankings. Don’t do them. One thing plumbers try and do is place the location of their GMB profile. For instance, Dan owns a plumbing business, and the legal name of his company is Dan’s plumbing. Dan services Murfreesboro, TN area. The name he utilizes in his GMB listing should be Dan’s plumbing, not Dan’s plumbing in Murfreesboro.

If the name of the region or city you serve is part of your legal company name, then you need to incorporate it by all means. But if your registered name doesn’t include the name of the city or area you service, don’t add it to the name in your GMB profile. This strategy may get you short-term results, but it can get your listing suspended by Google.

2. Choose the Right Primary Category

One of the most common blunders we see plumbers make with their Google My Business listing is not choosing the right primary category. This is because the categories you select for plumbing GMB profile can assist Google to connect your business to clients based on what they are looking for online. There are two kinds of categories- secondary categories and primary categories, and you choose your secondary and primary categories from a predefined list.

You must select the right primary category. In the case of a plumbing business, the primary category you choose should be “plumber.”

If you offer more than just plumbing services for instance, electrical or HVAC, you can add these as secondary categories-“Electrician” and “HVAC Contractor”. There are other categories you may want to consider depending on the services you offer.

Whatever your primary plumbing service, put it as your primary category. If HVAC is your main service and plumbing is secondary, then define those categories accordingly.

When it comes to displaying plumbing-related queries, our analysis shows a clear winner; more than 90% of businesses used plumbing or plumber as their primary category.

3. Focused Plumbing Marketing: Define Your Service Areas

Another crucial section to complete is the service area section of the GMB profile. Service areas are a very crucial field to fill out, and here is a good place to list all the states or cities your plumbing company is servicing. By adding a city to the service area section, you are allowing Google to understand that your business is ready to service clients in these cities, and this is where your GMB listing will be popping up. For instance, if you offer plumber services and you select Murfreesboro, TN as your service area, your profile can pop up whenever residents in Murfreesboro search for “plumbing services”.

Don’t add cities that you are planning to service later, as this will reduce the overall quality and accuracy of your plumbing GMB listing. You can include such cities in the future when you will be ready to send your crew to those areas.

4. Hours of Operation (+Special hours)

Hours of operation allow your prospects to know whether you are open for service on holidays and weekends. It is extremely crucial to list opening and closing hours as accurately as possible and typically update your special hours, letting your clients know whether you are closed or open on specific days (Mother’s Day, Christmas Eve, etc.).

The secret here is to always keep track of the upcoming public holidays and update your profile accordingly.

5. Complete your Plumbing Company Description

The description is an area in your profile where you need to target those “money search terms” about your plumbing company. You have more than 750 characters to convince clients more about your plumbing company or services. Avoid stuffing keywords here. Always keep your potential clients in mind when filling out this section.

The primary keywords to use here are “City +yourservices” use the keywords as naturally as possible.

As a rule of thumb, always follow the Google Business description best practices when completing this section.

Let clients understand why they should hire you over other plumbers in the area, how long you have been in the business, the plumbing services you offer, and more while focusing on competitive keywords.

Don’t add any HTML codes or links in the business description area. At the end of your description, let clients know how they book a plumbing service appointment. Do they fill out a form or call your company? What hours should they expect to get their phone calls answered by your team?

6. Have a Well-Designed Plumbing Website

Your plumber website is important for internet marketing; it’s where prospects go to learn more about your plumbing company, meet your crew and see if you provide the plumbing services you are searching for. Best of all, your plumbing website helps your GMB rank higher for target Google searches and with your defined service area.

According to our analysis, almost 60% of plumbing contractors link to their website from the GMB listing. So having a professionally designed plumbing website will help in your GMB optimization efforts.

If you require any help with designing and developing your plumbing website, schedule a no-obligation session with one of our growth coaches for assistance.

7. Provide Your Phone Number

Your phone number is another crucial element of your plumbing Google My Business listing. It is prominently displayed on your GMB listing and helps clients contact your company directly even without visiting your site. This is particularly true if customers are accessing your GMB profile on a mobile device such as a smartphone. All they need to do is click your phone number to contact your plumbing business. It is convenient and quick for customers. The opposite is true, it can be frustrating as a homeowner if you are trying to call a plumbing contractor, but you can’t easily and quickly find their company’s phone number.

8. Get and Respond to all Online Reviews

In the modern plumbing landscape, online reviews can break or make your business. They are like word-of-mouth recommendations from family or friends to new customers who consider your company for hire, and most homeowners are willing to use your plumbing services after seeing tons of positive reviews.

Besides such reviews assisting your company to make a great initial impression, they also assist you to rank higher on Google because of the relevant keywords used in every review. The more positive reviews your plumbing business has, the more potential clients will want to do business with your plumbing company. That said, it is important to be generating positive reviews every day to keep your plumbing business on top.

The good news is that obtaining such reviews isn’t hard. You can either request reviews from clients whom you have already worked with before or utilize follow-up calls or emails.

The reviews on your plumbing GMB profile can influence whether a homeowner will do business with your company or not. Here are some crucial facts about reviews:

More than 80% of customers read reviews for plumbing businesses
The average client reads about 10 reviews before feeling they can trust the business
0% of clients said that they judge a business depending on how it responds to reviews

That’s why it is crucial to respond to each review you obtain to introduce great keywords that will help your listing rank.

9. List Your Plumbing Services

Although this section in your plumbing GMB profile is optional, you can include all the plumbing services you provide in the part of the service. You can add the price, a description, and a service name for every service.

Unlike products that are shown as part of your GMB listing, plumbing services are only visible on mobile devices. While the visibility of services is restricted, we highly recommend you include services in your GMB profile. Including services is a great way to differentiate your plumbing company from your competitors and can help to boost your local search rankings.

10. Upload More Photos

Google has previously stated that “Businesses with photos receive 35% more clicks to their website than businesses that don’t have photos. As you can see, having more photos in your GMB listing will make Google rank your site higher and gives clients more ways to know about your plumbing business and become comfortable with you as a plumbing service company.

One of the best photos on your GMB profile is those given by customers. Therefore, you should encourage your happy clients to add photos of your recently completed jobs. Client-added photos make prospects feel at ease with hiring you and become confident in your service offerings.

11. Questions and Answers

Google My Business helps users to respond to your plumbing company. It is best to answer these questions accurately and comprehensively.

12. Add Highlights

Highlights help you tell people about your plumbing business’s specific attributes or services. Including them can assist you to stand out from other plumbers in the area.

13. Complete Every Section

The most crucial thing for you to do is to entirely fill out each section available on the profile so that search engines understand your plumbing business and understand what is right to display online. These details include:

Business Name
Services you offer
Phone number
Address
Website
Description
Hours of Operation
Question and Answers
Photos
Business category

It is crucial that the information shown for your plumbing business is accurate and matches the information displayed across the web. Be thorough with each detail as Google will favor listings with more details when deciding how to rank your profile amongst other plumbing contractors.

Frequently Asked Questions on Plumbing GMB Listing

What are the steps to take to set up your plumbing GMB Profile?

Login to Google Business Profile Manager
Add your plumbing company
Enter your location
Complete your contact information
Verify your business
Customize your profile

How do you get your plumbing company to show up on the first page of Google?

If your goal is to achieve top rankings on Google, then you should do the following:

Use the right keywords
Develop a good local search engine strategy
Focus on creating high-quality plumbing content
Use social media to promote your business
Generate backlinks

How do you optimize your plumbing Google My Business listing?

Some of the things your plumbing company can do to get the most out of your Google My Business Profile include: selecting a specific and relevant category, uploading quality photos, using your phone number, and completing each section of your profile with accurate and correct details.

Generate More Leads with Our Plumbing GMB SEO Services

Running a plumbing business is hard and time-consuming, even without thinking about your online strategy. You just want to become a plumber, not spend all your time creating an online presence that may be a waste of your advertising dollars.

Save time and concentrate on what matters most by putting your plumbing local SEO strategy in the hands of experienced internet marketing experts. We are a dedicated team that requires a huge, untapped market with tried and proven strategies, a results-driven mentality, and many years of experience helping home service contractors across the US.

Are you ready to dominate the local plumbing market and see incredible company growth? Schedule a no-obligation session with Blackstorm Design + Marketing today.

Google Advertising Plumbing

The Top 30 Most Searched Plumbing Keywords on Google You Need to Know

Post author By BlackStorm Home Service Marketing
Post date June 1, 2022
No Comments on The Top 30 Most Searched Plumbing Keywords on Google You Need to Know

Read on to learn the best PPC and SEO Plumbing Keywords for your campaign

If you operate a plumbing business and want to improve your local market visibility through PPC or SEO, you will be required to appear for keywords that homeowners are looking for.

When optimizing your plumbing website for local search, one of the most crucial decisions you (or your internet marketing agency) should make is what search terms or keywords you want to optimize for.

Luckily, there are potentially hundreds of keywords that you can choose.

If you select the right keywords, that could imply your phones are ringing off while you are getting a lot of $$$.

Without the right plumbing keywords, you can’t get clients for your plumbing business online. It is crucial to advertise or rank for the right keywords so that you can obtain targeted clients and close a sale.

The keywords you use throughout your plumbing websites can help you rank higher in local search engine results pages and offer your business increased client traffic, better online visibility, and more plumbing leads.

While it might appear like a simple task of just putting a couple of search terms and the go-ahead to craft content, the sad reality is that other plumbing contractors in your area are implementing comprehensive keywords into their plumbing SEO strategy. You must invest in keyword research to obtain a competitive advantage over other plumbers online.

Without further ado, let’s dive into our topic.

What are Plumbing Keywords?

Keywords are phrases or terms that internet users look for on search engines like Bing or Google. When more homeowners look for the same phrase (or its variation), it becomes known as a high-volume keyword. You can measure the volume of a plumbing keyword using tools like Ahrefs, MOZ keyword explorer, or SEMrush.

What are the Different Types of Plumbing Keywords Available?

Do you know that there are three different types of plumbing keywords that you can select from for your business?

These three kinds are long-tail keywords, trophy keywords, and LSI keywords. Let us discuss in detail these three types to assist you in understanding how to select search terms for your plumbing business.

Short-tail plumbing Keywords

Short tail keywords for your plumbing business are characterized by their high value among all keywords associated with your business. If you operate in Murfreesboro, your trophy or short-tail keywords would be “Murfreesboro plumbing” or “plumbing Murfreesboro”.

It typically combines the industry which you are operating from plus the city name of your service area.

In this case, the other short tail plumbing keywords can be “Plumbing Contractor Murfreesboro” or “plumbing repair Murfreesboro”. It is based on the value attached to the keyword. You need to calculate the value of each plumbing keyword, and the top five can be regarded as trophy keywords.

LSI Plumbing Keywords

LSI is a synonym for Latent Semantic Indexing. Search engines like Google show relevant search results. It implies that the same plumbing keyword can be tweaked according to the homeowner to find the plumbing companies or any other service businesses. That’s why; it takes into account the LSI plumbing keywords you use. LSI keywords in the case of a plumbing business, can incorporate keywords:

Best rated plumbing contractors in Murfreesboro, TN
Plumbing repair in Murfreesboro
And so on.

Long-Tail Keyword

When searching for a particular plumbing service, long-tail plumbing keywords are general terms that homeowners look for. Although they may not have a high volume like short keywords (such as plumber near me), they rank easily and convert at a higher rate. This implies that focusing on long-tail keywords can lead to sales for your plumbing business.

Blackstorm Design + Marketing has many years of advertising and internet marketing experience incorporating SEO strategies such as keyword research, so your plumbing website has a higher ranking on search engines. While we provide keyword research and strategy to increase plumbing SEO, we want our plumbing clients to understand what keywords can assist them to get on top of search engine results.

Top 30 Most Searched Plumbing Keywords for SEO

Keyword Search volume

Plumber 65,000
Plumbing 41000
Emergency plumber 40, 500
Plumbing services 40, 500
Water heater repair 27100
Plumbing companies 22200
Water heater replacement 18000
Plumbing contractors 9900
Sewer cleaning 9900
Toilet repair 8100
Sewer cleanout 6600
24-hour plumbing service 2900
Gas repair 2900
Drain repair 2400
Sewer inspection 2400
Plumbing installation 1600
Hot water repairs 1600
Local plumbers in my area 880
Clogged drain 3600
Leaky faucet 2900
Sewer pipe 1600
Clogged sink 2400
Toilet installation 2400
Commercial plumbing 1600
Garbage disposal installation 2900
Water pressure 4400
Tankless water heater 6600
Backup sump pump 1600
Electric water heater 18100
Hot water plumber 1000

Where Should You Use These Plumbing Keywords?

To get your plumbing website to appear for these search terms, it will be essential to craft a thorough set of service pages focusing on that primary keyword. For instance, if you want to show up for “hot water repairs” then ensure that you have a dedicated page on your plumber website that discusses the hot water repair page.

It takes effort and time to create these pages on your plumbing website, but know that they will become one of the most important types of pages on your website.

Google Advertising Plumbing

Google Ads for Plumbers: The Ultimate Guide to Winning Local Clients and More Leads Online

Post author By BlackStorm Home Service Marketing
Post date June 1, 2022
No Comments on Google Ads for Plumbers: The Ultimate Guide to Winning Local Clients and More Leads Online

Increase Traffic to Your Plumbing Website and Gain New Clients Looking for Your Services Online.

Plumbing contractors are after one thing, a consistent stream of qualified leads. There are multiple ways to drive leads for plumbers but one outshines them all, that is Google Ads.

Homeowners normally take plumbing seriously unless there’s an issue. Thus, it can be difficult to get new leads if you are advertising a plumbing company. But that doesn’t imply that you have to relax and wait for prospects to call your business.

To set your company for success, you must do quality plumbing marketing. This step-by-step guide on Google Ads for plumbers will help your business attain greater success and growth online. Without further ado, let us dive in.

What are Plumbing Google Ads?

Google Ads, previously known as Google AdWords is a Pay-Per-Click advertising platform where you pay Google to have your Ads displayed on the search engine results. Specifically, for plumbing companies, a Google advertisement promotes plumbing services within a particular service area.

There are lots of advantages that your plumbing business can obtain from using Google Ads. Ultimately, it is an effective way to promote your plumbing business so you can reach your target market and drive leads to your site. This post will discuss how to launch a successful Google Ads for plumbers campaign.

What is the Difference Between SEO and Google Ads?

Plumbing SEO and Google Ads can complement one another, but it is crucial to note that there is a difference between the two. Using SEO assists make your website more appealing to clients and create engaging content that addresses your specific client’s specific pain points. Thus, plumbing SEO involves everything in your website from ensuring a user-friendly design to optimizing website layout and all written content and videos. SEO ensures that your plumbing website ranks higher in the organic search results.

On the flip side, Google Ads helps your business targets specific keyword phrases that your prospects use when searching on Google and then craft an ad to promote your plumbing website. It is an efficient and fast way to reach your target market. Here is an example of a Google ad when a prospect searches for a ‘plumbing company’ on Google.

How Does the Plumbing Google Ads Process Work?

Let us discuss how the Google Ads auction process for plumbers works. There is a lot of misunderstood and incorrect information out there, and a lot of plumbers think that Google AdWords auctioning process solely depends mainly on the cost per click.

They wrongly think that if they just bid a bit higher, my ad will appear on the coveted #1 spot and then will obtain more leads and clicks.

But since Google wants to show more relevant results to its users, thus they cannot allow the highest bidder to get the top position. That’s why they use the “quality score” to determine which ads will show up higher in the search results.

Google gets more money if plumbers get clicks, and to be more effective, they need only to show the most relevant ads to their users.

Quality Score

What is a plumbing Google ad quality score, and why should plumbers care about it? Quality score is typically Google’s rating of the relevance and quality of your PPC ads and keywords. Google uses it to calculate the cost per click (CPC) and multiply it by the maximum bid to determine the rank of your ad in the auction process. That said, your quality score is based on various factors including:

Relevance of your ad copy
Relevance of every keyword to the ad group it is in
Ad historical performance
Your ad’s Click-through rate

Why Are Google Ads for Plumbers Important?

As we have already discussed, most people have to claw and scratch to get to the coveted first position on Google. The top organic search results obtain all the clicks, and so, the highest likelihood to convert clients. So this presents a lot of crucial benefits to plumbing contractors including:

Precise Ad Targeting

Compared to other conventional ways of advertising, Google Ads for plumbers is better targeted as you only display your ad only when prospects are actively searching for your plumbing services. This cuts down on unnecessary advertising spending and increases the chance of people contacting you.

With Google AdWords, you can ensure that the ads you pay for reach prospects who are likely to want/ need your services as a plumber. You can target prospects by age, geographic location, particular keywords and even ensure that your ads appear at a specific time of day.

Immediate Exposure

When you are initially starting out, your business will require immediate exposure you can obtain. Plumbing SEO could take months or years to generate desired results, but with Google Ads, you can instantly reach the coveted spot on the first page of Google and get noticed by prospects in your local market.

People can see your Google Ads multiple times and never click them (implying that you don’t have to pay a dime), yet your plumbing business is now top of their mind the next time they are ready to schedule a service appointment.

Cost-Effective

Google Ads for plumbers operates on a pay-per-click model, and this implies that you only have to pay Google when a prospect clicks on the ad-not every time your ad shows up.

Data Mining and Marketing Insights

When you utilize Google Ads, you can visualize statistics of how your ads are performing. This can offer you important invaluable market insight like who is clicking on your Google ads and taking action.

Besides the real-time campaign performance and analytics, we obtain a treasure trove of user data. We utilize it in various ways to further grow your client base.

Creating Google Ads for Plumbers: 10 Secrets to Getting More Qualified Plumbing Leads Online

1. Creating a Google AdWords Account

Setting up plumbing Google Ads is easy and simple. We will utilize a fictitious plumbing business as a major example for this post. Click on “Start Now” on the left side of the main page. You will also be requested to sign in with your business Gmail account.

Google will ask you what your main advertising goal is, and you can click on any of the three options offered. For instance, I select “get more plumbing website sign-ups or sales.”

The Google Ads setup process is fairly simple, and the prompts will direct you through the whole process. You have to sign up here to get your first plumbing ad campaign started.

2. Focus more on Emergency Plumbing Keywords

The initial step to success on Google Ads is to understand where your ideal clients come from. Then you have to target the prospect with your keywords and ads. Let’s figure about an average homeowner. It’s 1:15 AM on a very cold night, and they realize that one of their basement has flooded and their pipes have burst. They turn to Google-what do they do now? Emergency plumbing help! They don’t have enough time to submit a lead form on your plumbing website and wait for two days to get a response back, they want a plumber who can assist them right now!

If you want to zero in on this client, include the keywords “emergency plumbing”, “plumbing after hours”, “emergency plumber near me” and so on to an ad group in your AdWords campaign. In addition, emphasize that you provide 24/7 service in your emergency plumbing ads so that they will hire you for emergency situations. Once they notice the services you offer, they will instantly click on your ad and become qualified leads. Homeowners prefer emergency plumbing services rather than generic plumbing contractors.

3. Use Call Only Ads

Call-only ads are plumbing ads that can only be utilized to make a call. They offer an excellent way to obtain leads for your plumbing company. The great benefit about these ads is that they are straight to the point and allow your sales representatives to book jobs over the phone. A lot of homeowners want to speak to someone over the phone and let them call instantly from the ad, giving your plumbing company a good opportunity to close on a lead before they call the next plumber.

Since a call ad-only campaign is mobile-friendly, and your headline is your phone number when your ad shows up. This way, you make it simpler for the clients. Generally, in the process of generating leads, they notice your ad, visit your plumbing website and then decide whether to contact your business or not. But with call-only ads, you eliminate one step of the process. Here, they conduct a search for your plumbing company on Google, bump on your ad, call you instantly from the ad, and instantly become a qualified lead.

Homeowners don’t happen to be in the mood to compare different plumbing companies and shop around when they are in an emergency situation.

Call-only ads are ideal for plumbing repairs, as homeowners want to instantly speak to a reputable plumber at the moment so that you can resolve the issue. Thus, they work perfectly with local organic keyword searches as the searcher’s intent is probably urgent and wants to talk with a plumber on the phone rather than spending time researching.

A few plumbing keywords to consider for your call-only ads are:

Local + Keyword (Local plumbing company)
Keyword + near me (Plumbing contractor near me)
City +keyword (Murfreesboro plumbing companies)
Keyword + city (Plumbing repair Murfreesboro TN)

4. Structure Your Plumbing Ad Campaign for Success

The structure of your plumbing Google Ads will play a huge part in the amount of money you spend per lead. The structure of your ad will impact your quality score, which affects your cost per click, which impacts your cost per lead, and ultimately the cost of acquiring those leads. For plumbing companies, oftentimes there is more than one plumbing service that is provided, so your campaign structure should reflect so. For instance, you might provide the following:

Drain cleaning
Toilet repair
Sewer repair
Leak repair
Garbage disposal services

All of the services above should be classified in their ad groups since they will have different ad copies to that plumbing service and be directed to landing pages. After your ad campaign structure looks awesome, now your ad copy should stand out from the clutter.

Your Google Ads account is comprised of Ad groups, keywords, Ads, and Campaigns. There are various parts of your plumbing business and advertising strategy that correlate with every one of these structures. Let us define the following Google Ads terms:

Campaign: The individual plumbing service units which you build groups of ads for. For instance, you should have distinct campaigns for people looking for “plumbing repair” versus people seeking “plumbing installs”. They are two kinds of plumbing services and thus require different ads.
Ad group: A group of plumbing ads that concentrate on a particular portion of your target market (also referred to as a client persona). For instance, you may have one ad group for prospects who require “clogged toilet” and a different one for people looking for “Emergency plumbing”.
Ad: The actual content that conveys what that person is really concerned about (fears, expectations, fears, and pain points)
Keyword: The specific term that’s typed into a search engine by the prospect searching.

5. Consider Your Ad Copy

In the plumbing industry, you are competing against all the local plumbers running PPC ads, directory sites such as Thumbtack, Home Advisor, and Google Local Service Ads. Plumbing is a very competitive landscape, and your ad copy requires to soar above all that clutter.

Google gives you two descriptions and three headlines for the ad copy, but these may not always show up. Your headline should feature the plumbing keywords you are focusing on, the second heading should be a compelling call to action (schedule a free estimate, call for a free quote). In your description text, you should discuss why your plumbing business is different. For instance: “20+ Years experience”, “fully insured” “Locally owned and operated,” etc.

6. Use Your Negative Keyword List

Negative keywords are search terms that tell Google you don’t prefer ads to appear.

The importance of having a list of negative keywords cannot be overstated. It is crucial to include a negative keyword list at the beginning of your Ad campaign. This should be a continuous process as there will be multiple searches that you cannot plan for.

Considering that plumbing keywords are very competitive in paid search, negative search terms are particularly crucial. Without them, you will end up spending your ad budget on irrelevant traffic, fast. Here are some negative keywords, to begin with, your list will depend on your business, the types of plumbing services you provide, and geography:

Books
Careers
Pictures
Videos
DIY
School

Creating a list of negative keywords and continually checking on your keywords will help minimize your cost per lead and improve the quality of searches your ads appear for.

7. Capture Lost Leads with Plumbing Retargeting

When someone requires a new toilet installed, they will conduct some research, ask for recommendations and shop around for the best price before making a final decision. Often times the potential client is ready to contact your business, they click on your website or ad, but their kids come back from school, life issues get on their way. With display retargeting, you can get that lead back in the sales funnel.

Plumbing retargeting is a cost-effective way to obtain more leads since they are warm, they have already visited your website.

For instance, you can retarget prospects that have made it to your contact page or spent one minute on it but failed to fill out the form. With that audience, you can retarget them (follow them to other websites they visit) with an ad showcasing your $300 off new toilet installation offer.

If your Facebook pixel is properly set up on your plumbing website, you can retarget users that made it on your plumbing website from your Google Ad and capture them in your Facebook newsfeed.

8. Bidding Strategy

Bid strategy is actually telling Google how and if to utilize their algorithms to optimize your keywords for best performance instantly.

Bidding on your plumbing brand keywords is a challenging one to wrap our heads around. If someone is looking for your brand, they want to partner with you, right? Then why should you spend the advertising dollars to get that client?

It would be ideal if every search for your plumbing brand means they are going to become your clients, but this is not often the case. Most plumbers have the industry in their brand’s names.

This implies that when a prospect types in your brand names in Google, it is more common than in other industries that PPC ads will appear as well. This is because they are targeting plumbing keywords. Bidding on your plumbing brand’s keywords will assist you to appear and stay on top of the page where those competing plumbers show up.

The good news is that your brand’s keywords will generally be cost-effective due to ad relevance and quality score. By bidding on your plumbing brand, you will be spending less money on click and stick it to your competitors, catching those low funnel leads.

9. Use all the Ad Extensions

Talking of ad copy, Google has offered plumbers multiple ad extensions that can assist you to take over the search engine results page. This is particularly crucial on mobile devices since they are most likely to see one or two ads before the user has to scroll.

Utilizing ad extensions will improve your Click-Through Rate (CTR), which will result in a high-quality score, thus reducing the cost per click. Google provides lots of site link extensions, but here are the ones plumbing contractors should implement on their Google Ads campaigns instantly:

Sitelink Extensions: Use sitelink extension by sharing quality links on your plumbing website. This could be utilized to showcase your testimonial page, service page, contact us page, FAQ, blog posts, anything that is crucial for the searcher is great to add.

Callout Extensions: The callout extension gives you short 25 character descriptions that are included after your descriptions line. These can be utilized to entice the prospect to take the desired action or offer additional details that make your plumbing company stand out. For instance, free estimates, quick installation, Lifetime Guaranteed, amongst others.
Structured Snippets: Google allows plumbers various headline options to select from when including structured snippets. The best types of headlines for plumbers are highlights, services, types, and types. This could be utilized to showcase the services you provide (toilet repair, drain cleaning, and leaks repair). Types could be used to display the types of toilets you install. Neighborhoods are ideal for a plumbing company that only serves specific cities or towns or if you wish to concentrate on the most profitable ones.

Call Extension: As stated earlier, the call extension helps someone who comes across your ad instantly call from their mobile devices without visiting your plumbing website. This is important for plumbing companies as you want potential clients to call during office hours.
Location Extension: When a prospect is searching for a plumbing contractor, typically they aren’t going to come to your doorstep, but the location extension allows searchers to see where your plumbing company is situated and operating hours, and helps your ad to appear on Google maps.
Price Extension: It is difficult to show prices for jobs because they will typically differ across various houses, but there is a creative way to utilize Google’s price extension for plumbers. This is achieved by using it to showcase free estimates with a price tag of $0.00. The price extension aims not to get prospects to click on it but to occupy more of SERP and prove that you are a no-risk plumbing contractor.

10. Adjust Your Location Bidding

All plumbing companies understand the more profitable zip codes and neighborhoods in their service area. With location bidding, you can adjust your bids higher in those profitable neighborhoods giving your plumbing business a good chance of getting in front of those prospects or clients.

Your cost per lead or click may be higher in those areas, but they are more profitable. Alternatively, you can reduce your bids in less profitable zip codes and neighborhoods, and this will make sure that you are maximizing your advertising budget (dollars).

11. Create a Landing Page That is set to Convert

If your best plumbing ads are directed to your homepage…. stop! A landing page is normally one of the most overlooked aspects of a great Google Ad campaign. You must figure out the keywords the client typed in thus triggering your ad and what their intent was, then offer exactly that on your landing page.

A good landing page should have the following important elements:

Primary keyword(s) in the headline
Differentiating features and trust Factors-This could be testimonials, what makes you unique from competitors, star ratings, etc.
Easy to find contact information
Obvious and clear steps
Simple, clean

12. Improve your Local SEO to Market Your Plumbing Services

You should consider your local search engine optimization. It is one of the best ways of obtaining plumbing leads. It helps you establish an online presence and helps to connect with people when they need your plumbing services.

13. Call & Conversions Tracking

Setting up conversions for your Google ad campaigns is as crucial as creating the ads yourself. If you fail to set these ads properly, there is no way to ever realize which plumbing keywords are working and which ones aren’t. It negates the entire purpose of plumbing marketing in the first place.

Here are the three types of conversions our expert setups:

1. Contact Form Submissions: put a conversion code on thank you page after prospects or clients submit.

2. Track calls from your landing page: people click on your ad and then make a call using the phone numbers on the landing page. You can utilize Google’s call tracking numbers or create them on your own.

3. Ad extension calls: These are phone numbers that show up in your ads if prospects call directly instead of clicking on your ad to head over to your landing page.

Common Problems for Plumbers Using Google Ads

A common problem for both commercial and residential plumbers is typically your competitors. Through our experience over the years, we often find that most plumbing contractors are guilty of click fraud. This uncouth behavior is when a plumber intentionally clicks on your Google Ads to increase costs. By increasing your costs, it is likely that you may stop the ads, or your daily advertising budget might have run out. This implies your competitors then take a top spot on Google and obtain the leads that could have been on your business.

Frequently Asked Questions on Plumbing Google Ads

How can you write a relevant plumbing ad on Google?

Although there is no textbook approach to crafting Google Ads copy for plumbers, here are some best practices we developed internally that guarantee impressive results:

Use plumbing keywords strategically. Keyword placement and choice are a bit different with Google Ads than it would be with a web copy or blog post
Keep your ad copy specific and concise
Always incorporate a compelling call to action

Is Plumbing Google Ads a waste of marketing dollars?

Yes, Google ads will waste your advertising dollars if you don’t craft and implement them properly. That’s why we highly recommend that you partner with a reputable plumbing Google Ad agency to achieve desired results.

What makes a good Google ad for plumbers?

Your ad copy should be attractive, specific, empowering, and relevant to reach property owners or homeowners effectively. Some of the aspects of a good Google Ad include:

Highlight what makes you unique
Includes promotions, exclusives, and prices
Empower clients to take the desired action
Include at least one of the keywords
Match your ad to the landing page
Appeal to customers who are using mobile devices

Why Partner with Plumber Google Ads Experts at Blackstorm Design + Marketing?

Google Ads offers tremendous benefits to plumbing contractors. They create a funnel for local clients who understand what they require and are ready to schedule service appointments while allowing plumbers to pay for qualified leads instead of the clicks. In combination, these two great qualities make Google ads both laser-focused and cost-effective.

But for most plumbers, Google Ads, like other internet marketing channels, will represent just one crucial aspect of an overall plumbing marketing strategy.

Trying to manage all the elements of plumbing Google Ads campaigns on your own can be daunting.

If you are a plumber or running a plumbing business and do not get the maximum benefits out of Google Ads, then we got you covered. At Blackstorm Design + Marketing, we have been working with home service contractors, including roofers and plumbers throughout the US for many years, leveraging Google Ads to generate inbound calls and service enquires. Our proven Google Ads system for plumbers has delivered lots of plumbing contractors just like you affordable leads.

We create a winning Google Ads strategy for your plumbing business
Increase phone enquires and calls
Full support, setup, and Google Ads optimization
Scale your plumbing company
Scalable and proven ad campaign structure to make sure you get low-cost, high-quality leads.

Looking to grow your plumbing company with Google Ads? Schedule a free discovery call to see how Blackstorm Design + Marketing can assist you to drive more qualified leads while improving efficiency across your plumbing business.

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Understand and Research Your Target Market

Conduct Keyword Research

Write an Effective Google Ad Copy

Create a Targeted Landing Page for Your Plumbing Google AdWords

Have a Clear Goal for Each Campaign

Target Emergency Plumbing Keywords

Ensure Relevancy with Keyword Granularity and Ad Group

Set up a Retargeting Campaign

Use Negative Keywords

Bid Strategy

Use Ad Extensions

Conversion Tracking

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