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Industry Knowledge Lead Generation Reputation Management Roofing

How to Build Better Relationships With Your Roofing Clients

The roofing industry is incredibly fast-moving and fluid, which can affect contractor-customer relationships. As a roofing contractor, you must develop strong customer relationship skills, particularly if you want to work with the client again or have that client refer you to their friends or relatives. Not only do positive customer relationships contribute to your business’s success, it directly impacts your roofing company brand. Here are the ten simple yet powerful steps you can take to create long-lasting client relationships, get referrals, and ultimately book more roofing jobs.

Make Communication Comfortable and Easy

Make Communication Comfortable and Easy

Solid customer relationships need active communication, and that implies clients must be comfortable contacting your business. Let customers know if you are best reached via emails, Slack, text messages, Skype, or any other communication method. 

It would help if you also tried to understand how customers prefer to be contacted.

Your communication with the customer during the project should be as frequent and lively as possible. Regular contact can help to build trust and makes sure that your client is cared for and that their property is in good hands.

Establish Rapport and Credibility Right Away    

When first meeting with a customer. They must earn your trust. This sets the tone for the whole project. The objective is to assure them that your business is the right one for the task.

First, make sure that you convince they are in safe hands. They want to be sure that they got the best solution (your roofing company) even if they don’t know much about your business. Acknowledge that you fully understand their challenges, and they will sit to listen to your marketing strategy.

It could help if you could refer to your previous customers who had a similar problem. Showing that you have helped other property owners with the same challenges makes them feel more secure in trusting you with their roofing projects. You can achieve this on your roofing website through customer testimonials.

Set Expectations and Deliver Them

As a roofer, do what you have committed to and deliver on what you have promised a customer. And don’t just meet expectations; surpass them with incredible results, energy, and communication.

You can begin by setting realistic expectations with your customer from the onset, from what you intend to deliver to how you will offer and how you will keep in touch to improve that relationship.

Always remember the key ingredient to delivering and surpassing expectations-your attitude! Never underestimate the power of a cool, calm, and positive attitude to instill confidence in your potential client.

Express Customer Appreciation

Expressing your gratitude intentionally shows your customers that your roofing business values them and their properties. 

Roofing contractors can convey such appreciations through a gift box, thank you card, or a gift card. Whether you have just completed a roofing project or want to spread some cheer, property owners appreciate the little gestures that show they are exceptional in your business.

Maintain an Active Social Media Presence and an Updated Roofing Website

Maintain an Active Social Media Presence and an Updated Roofing Website

Outdated or inaccurate information leads to frustration and loss of trust. If prospects cannot find what they are searching for, they will navigate away to your competitor’s website. Make sure that you update your business contact details when anything changes. Besides, make sure that you are responding to queries that prospects might have regarding your company.

Own Your Mistakes (Ad be results-oriented)

Mishaps and mistakes are bound to occur; the problem is how you bounce back from them.

This implies addressing the challenges right away (and apologizing if you are on the wrong), coming up with real solutions to what went wrong, and following up until rectified.

Ask for a Referral 

Ask for a Referral 

Your strongest roofing leads should come from referrals. An excellent online reputation and word-of-mouth recommendations are efficient ways of acquiring new customers. Requesting your clients for a referral is a crucial step in the follow-up process. You can give incentives through discounts on future projects such as window replacement or gutter repair to encourage existing clients to refer their friends or relatives to your business. 

Check-in Frequently 

Sending your client a personalized check-in email a few weeks after completing their roofing project is a practical yet inexpensive method of following up with your customers. Ensuring that their repair or installation is performing as expected and that their problem has been solved is vital to creating a lasting relationship with your customer. Furthermore, customizing emails for every client instead of sending generic emails shows your client that they are crucial in your business and that you are concerned about their satisfaction.

Ask For Feedback

Ask For Feedback

Obtaining feedback is not just for wrapping up completed roofing projects. But you should deliberately and consistently ask your customer how you can improve the way you work together.

When you have finally onboarded them, for instance, call them to know how it went, what they loved about the entire process, and if there is anything that could have been done differently. This will show interest in their happiness and opinion, but you also learn important information for future customers you may have onboard.

As a roofer, you should create an open relationship where feedback is welcomed and respected to form a basis of long term partnerships.

Stay Connected to Your Leads/ Customers

Achieving roofing business success boils down to nurturing and building relationships. A relationship with a client does not end when the project is completed. Maintaining relationships with clients increases the chances of booking more jobs, not just referrals. Sending something small like a holiday card can make a huge difference.

Keep the discussion going with your customer or lead after the sales meeting. Provide added value by sending relevant roofing industry updates and news to clients or prospects.

Use These Tips to build stronger Relationship With Your Clients.

Acquiring new customers is a crucial part of running your roofing company. But if you want your roofing company to succeed in the long term, you should concentrate on managing relationships with existing customers. This will help to keep your customers coming back to book jobs for many years to come. If you want to create a new roofing website to improve your online presence, kindly schedule a free strategy session with our experts today!

Categories
Growth Strategies Local SEO Marketing Reputation Management Roofing SEO Website Design

Watch out! The Top 13 Mistakes to Avoid When Creating a Roofing Website (And What to Do Instead)

eady to take your roofing company online?

The first thing you need is a reliable and attractive website to deliver company strategy to clients. 

Nowadays, practically every roofing business – small or large has a website. If you don’t have a roofing website, you could miss out on potential leads and unlimited traffic. Most roofers have no idea where to start when it comes to creating a perfect website. To assist you to avoid their common pitfalls, here are the ten things you must avoid in your roofing website (and what to do instead)

Do Not Try to Make a Sale

Most visitors coming to your roofing website don’t have any clue about your business. They are only researching and are searching for various options.

If you attempt to make a sale right on your roofing website, you will turn away most of these property owners and possibly lose many leads. You want to get the property owner on the phone straight away, and that’s what your website should be created to achieve. 

While it is true that you built your roofing website to book more jobs, you need to have something that makes you unique. Tell your prospects about the “why” and what needs does your service or product fill-in? All of these details will give your customers more of a unique experience and set your business apart in the crowded marketplace.

Roofing Website Call to Action

Call to Action

Now that prospects/ clients have landed on your roofing website, it should be obvious what they require to do next. A classic blunder that most roofers make is failing to offer this vital information. But you must tell prospects/ customers what you are requesting from them. This could be downloading an e-book or booking a job, but you need to persuade them to complete the action carefully. If a visitor has made it this far, it means that you have done a great job to hook their interests with your content and design, but you need to take your relationship with the customer to the next level.

Things Avoid When Creating a Roofing Website

Neglecting the Look of their Website

When looking at the pitfalls to avoid while creating a roofing website, having a cluttered homepage is undoubtedly one of them. A messy website will make your roofing company lose potential leads. Your roofing website should look professional and pleasant. Examine your roofing website from a property owner’s perspective and make sure it portrays the quality and professionalism you can offer as a roofer.

Navigation

When visitors land on your roofing website, they want to find the information they are searching for quickly. This implies that the last thing you should have on your company website is lousy navigation. 

Here are some tips that will help to simplify your client experience:

  • Use a theme; with a reliable CMS and a good theme, your roofing website can look friendly and professional.
  • Stick with the standards; Adhere to the primary navigation standard.
  • Avoid Overwhelming your clients:  Your clients should be able to see your points quickly, and that’s why you should not add too much clutter on your pages.

Not Including Testimonials

When a prospect first lands on your roofing website, they don’t have sufficient information to trust your company straight away. You can help them trust your business by including a few testimonials on each page of your roofing website.

Testimonials from your previous clients are influential in creating trust with your potential customers. Ensure that any visitor who comes to your roofing website can read the testimonials without looking for them.

Make the Roofing Website Responsive

Not Making the Website Responsive

All roofing websites should be responsive today. This is because most customers browse more on their tablets and smartphones than on desktops. That said, your website needs to perform and look as good on a small screen as in a large one.

You can do many things to make your roofing website responsive; the easiest one is a partner with a reputable website designer who specializes in responsive sites. Using an experienced web design agency like Blackstorm Roofing Marketing will help you create a unique roofing website that will set your business apart from the competition.

Failing to Update the Roofing Website Regularly 

Nothing is more frustrating than a roofing website that’s not updated. If your last entry to your blog or website was done four months ago, you send signals that you don’t care about prospects that frequent your site. Ensure your contact details are updated, and the hours of operation are clearly stated on your website.

Roofing SEO

Ignoring Search Engine Optimization (SEO)

While some roofers wrongly think that poorly designed websites mean negative user experience, its content can break or make lead and traffic generation. Topnotch content offers exceptional value and makes your site visible to search engines.

Unfortunately, there is no magic recipe to obtain high rankings on the search engines.

What’s more:

High search engine results don’t occur overnight. Conventional SEO is used to mix thin content, stuffed keywords, and lots of haphazard backlinks (whether credible or not)

Search engine algorithms have changed a lot and have incorporated various factors into ranking the site.

If you want your roofing website to be found on top of Google search results, consider the following factors;

  •  Focus on Long-Tail Roofing Keywords

Long-tail keywords are the direction that the prospect’s searches are heading –a more natural approach.

It will be easier for you to rank for long-tail keywords than the shorter ones, and this will bring your business more qualified leads.

For example:

Instead of “roof installation,” you can try this long-tail keyword, “how much does roof installation cost?”

Other examples of roofing long-tail keywords can be found if you do an initial search on Google for the shorter keywords (otherwise known as the head term)

  • Post High-Quality Content Regularly

A stale roofing website will not develop a more substantial relationship with repeat clients or prospects. You must provide informative, fresh, and unique content. This frequent, topnotch content is nowadays regarded as a common SEO practice.

This adage still holds: content is king. 

Consider incorporating an active blog component to your roofing website. 

A blog will help you share helpful expertise and the latest roofing industry trends. Give your prospects value that will, in turn, make them trust you and build your brand. 

Select topics that offer vital information and engage readers, in a well-structured format of at least 1000 words (if not more)

  • Encourage Social Engagement

One thing that can set your small roofing business apart from large brands is the ability to connect with your clients on a personal level.

An excellent way to enhance such relationships is via social network sites like Twitter, Instagram, Pinterest, and Facebook. These outlets offer a perfect way to strengthen your customer service recognition and brand identity. Combine regular blog posting and social sharing; you stand a higher chance of showing on top of Google results.Website Contact Details

Tough to Find Contact Details

Your roofing company should be everybody’s business!

Clients and Prospects need to get in touch with your company quickly.

Mostly, roofing website owners do not show their contact details like phone numbers or emails prominently on the footer and header, or a dedicated contact us page.

As a roofer, you should make it easy for clients/prospects to contact you either by phone or email, or both. Have a contact us page or list your contact information at the bottom of your homepage. If contacting you directly is a step towards generating new leads, failing to include contact details could be a huge problem. 

Place a clear call to action in the header with a direct phone number (example, call 700-555-555 for a free estimate today).

Slow Website Loading

Slow Loading Times

If your roofing website loads slowly, you will lose potential leads/clients. By slow, we mean that your roofing website takes more than three seconds to load. In a world of instant gratification that we live in, we expect web pages to load faster and give the required information with ease.

According to Google, over 50% of mobile users leave a site that takes more than three seconds to load. A slow roofing website can negatively impact your search engine rankings.

This website pitfall may be a technical issue. So, it is crucial to get your web designer involved to look for ways of speeding up your website.

For new website design, make sure that having a fast loading website is at the top of your priorities when giving out instructions to your website design agency.

Forgetting the Analytics

A roofing website is not something that you create and forget about. The trends in customer preference and website design are constantly changing, and it is crucial to stay updated on what is happening in your industry. Fortunately, there are many analytical tools, including Google webmaster tools, that can assist in monitoring your roofing website’s performance. The more you understand the pages driving conversions and those slowing your website, the faster your roofing company can grow.

Unclear and Inconsistent Brand Messaging

Brand messaging is a success factor for all the major roofing contractors, but it is starting to gain traction among small roofing business owners.

The key here is storytelling.

This means that you need to create compelling content that connects your audience at an emotional level.

If you are like every other roofer out there; why should prospects or clients care?

To stand out, your messaging has to come from your brand beliefs and values. This is what will set your business apart from the competition.

Here is the most crucial part:

Your roofing website content should address your target audience’s motivations and needs, not your accomplishments or agendas.

 Talk less about yourself and discuss more about solving your client’s pain points. It is a discussion that builds trust, which leads to more booked jobs or increased roofing sales.

Lack of Intuitive Roofing Website Design

Lack of Intuitive Design

The functionality of your roofing website should be intuitive to visitors. This means that they require knowing what and where to click to move to another page on your website.

Your menu should be visible on the home page and have clear icons where visitors can find what they require.

If users require too much effort to find specific information on your site, they will move to another area where the data is readily available.

Reminder: Make Sure You Don’t Have a Poorly Designed Roofing Website.

Generate more roofing leads with these easy and quick solutions to solve significant website design pitfalls. Include these practices when designing a new roofing website;

  • Use a compelling Call to Action that drives prospects down to the conversion funnel.
  • Have Google Analytics installed to monitor the performance of your roofing website
  • Provide crystal messaging to the right target audience
  • Post blog content regularly, focus on long-tail keywords, and share it on social media platforms.
  • Optimize the loading speed of your roofing website and keep prospects/clients engaged.
  • Make sure your roofing website provides an excellent mobile user experience.
  • Place a visible email or phone number in the header and the contact us section of your website.
  • Educate property owners about the benefits they will get by booking a job with your company instead of trying to make a sale.

Build Roofing Website

Build Your Roofing Website Today 

With all the tasks to juggle as a roofing contractor, you should hire a reputable website design agency like Blackstorm Roofing Marketing. We help design roofing websites that generate leads for your company by offering an excellent user experience for your clients. 

And more importantly, avoid all the standard website design pitfalls discussed in this post.

Besides roofing web design and development, we will offer free consultation on content marketing to attract prospects, effective search engine optimization techniques, and a successful reputation management strategy.

If you want to build a new online presence for your roofing brand or revamp an existing roofing website, please schedule a free strategy session with our growth experts today! 

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Branding Business Content Marketing Local SEO Marketing Roofing SEO Social Media Website Design

How to make your Roofing Business to Stand out from the Crowd

In an industry where the competition claims the top spot, it’s challenging to differentiate and build your roofing brand. Difficult, but not usually an impossible task. With so many roofers across the U.S, you need to know what separates your business from the crowd. Competing with other roofing contractors requires a lot of persistence and hard work. Still, you also need to search for ways to outrank your competitors. Fortunately, this post will explore simple ways to make your roofing business stand out from the crowd.

1. Market Your Roofing Business Properly

Good marketing is an inexpensive and effective way to obtain clients and set your business ahead of the competition. Roofing marketing is more than standard digital marketing. It concentrates on creating a high-quality online presence to bring in new customers/ leads. Marketing through social media and roofing websites helps you to set an online presence unique from other roofers. It is an excellent opportunity to set your business from others and stand out from the rest by improving your roofing brand.

Marketing plays a significant role in bringing new business. Referrals can maintain your business, but crafting and implementing a cut-throat marketing strategy can help your roofing business stand out from the crowd. Having a roofing website is not enough anymore. You can slap the web address on your business card and other marketing materials, but what impresses prospects/ clients is how they interact with you on social media networks. Here are some tricks that will help you make most out of your social media profiles:

    • Post at least once a day
    • Respond to comments on your posts
    • Share crucial posts
    • Ask clients for recommendations.

Don’t forget to use more visual social media platforms like Instagram. Instagram is an excellent place to showcase your crew’s progress on the latest roof installation project. Showing your technicians in action portrays your team’s dedication, creating trust even before you meet the prospect/client.

2. Refresh Your Roofing Website 

A good roofing website is a useful roofing lead converter and generator. If you have a roofing website but have not paid attention to it, you should take the time to revamp your website.

Your roofs work flawlessly and look spectacular, but if your roofing website appears like the web equivalent of mossy, dirty cedar shingles, you are missing out on new customers.

You want to ensure that when a prospect finds your business online, your roofing website, engenders trust that you are a reliable, reputable roofing company. If you have a static roofing website, then your business is missing significant sales and marketing opportunities every day. Here are a few strategies to look at to increase your roofing website lead conversion and capture performance:

Look at Your Keywords, Search Engine Optimization, page descriptions, and URLs

If these are non-existent, outdated, or don’t concentrate on the services you offer, you have to work harder because you are missing significant opportunities to get organic search traffic that could bring new customers.

Ensure that you have lead conversion capture points on your roofing website

Does your website have options for asking a roofing estimate or contacting your business? If not, they require to be added to the strategic places on your roofing website so that you don’t lose prospects that would instead fill out a form then call you.

Add photos of your roofing projects

You need to create a portfolio of roofing projects and a page to portray them on your roofing website. Prospects want to see your work before they decide to schedule a meeting with you.

Gather and Showcase Customer’s Testimonials

You can brag all day long that you are the best roofing contractor ever, but if no client backs up your claims, it doesn’t hold any ground. Reach out to your customers and see if they are going to give you a testimonial, then later post them on your roofing website.

Most of these changes stated above need technical assistance. Investing in revamping your roofing website is an investment that pays off in the long term. Consider performing a website audit to determine what tweaks will offer most out of your marketing dollars.

3. Create and Post Helpful Roofing Content

Just like the roofs, your website requires maintenance too. Prospects will begin researching online before contacting any roofing business. It would help if you positioned your business as an authority on all matters roofing in your area. One way to achieve this is to share and create content that helps property owners with decision-making and research.

Here is how you can accomplish this:

Write a roofing blog

Start blogging about tricks, advice, and tips affecting roofing in your local area. This does not imply that you have to blog daily, but remain consistent with your posting schedule. Over time, such blogs will drive relevant traffic for your business and establish trust with the local community.

Post on Social Media

Having a Facebook page for your roofing business does not mean much if you never take time to update it. Same case for Twitter, Instagram, Houzz, and other major platforms. In fact, having such pages and allowing them to gather dust will adversely affect your roofing business. Roofing contractors having social media posts is nowadays a rule, not an exception, particularly with younger property owners.

Launch Short-form roofing Videos

Use your phone to capture videos of ongoing tasks; create 30 seconds DIY roofing installation videos, or develop client video testimonials. Such videos will help your potential clients and generate relevant traffic and interest to your roofing website.

4. Develop Marketing Partnerships

 You don’t have to market your roofing business alone. Find general contractors, roofing stores, and suppliers that will collaborate with you to sell your services. Creating a good rapport with contractors who do offer a lot of services in your area is an excellent way to generate new leads and establish a strong referral network. Identify a way to make this relationship mutually beneficial, and it will improve your roofing sales significantly.

5. Include something extra in your roofing estimate offer.

Every roofing business in your region likely offers roofing estimates. Consider what you might add to your estimate to make your business stand out from the crowd. Perhaps put it like a roofing audit instead of an evaluation. Or maybe you can collaborate with an energy-efficient company for a complete home energy usage audit, which is a component of roofing. There are endless possibilities here. Your team needs to sit and think about what your company can do differently.

6. Use Innovative Roofing Equipment

Having affordable, reliable equipment is a must if you want to operate a successful roofing business. But that’s standard knowledge.

Stand out with innovative, advanced equipment that assists your technicians to work smarter, not harder.

Providing your crew with equipment and tools that not only equips them but also helps homeowners can improve the chances of your roofing business succeed.

Set Your Roofing Business Apart From Competition Today

Should you require assistance or advice on creating your online marketing strategy or revamping your current roofing website, kindly schedule a free strategy session with our experts to know how we can make your business stand out from the crowd today!

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Digital Marketing Marketing Marketing Strategy Roofing

15 Easy ways to Get More Roofing Leads without Wasting Your Marketing Dollars

 

As a roofer, you already know that roofing is a cutthroat industry. It takes a lot of time and effort to succeed in the roofing industry. There was a time in America when starting a roofing business was absolutely risk-free. The competition was sparse, towns were small, and your roofing business could be providing services within a 50-mile radius. Now, thousands of roofers are dotting the U.S landscape, thus creating stiff competition in the industry.

However, successful roofing contractors thrive in competitive environments. They view competition as an opportunity instead of an obstacle. As more roofers compete for local market share within the residential roofing segment, getting leads and nurturing client relationships is becoming more vital to remain competitive in the roofing landscape.

Without further ado, here are the proven tips that will help your roofing business rise above the competition in 2020 and beyond.

Get More Roofing Leads Offline

Despite the popularity of internet marketing today, old school methods of acquiring roofing leads are still crucial, particularly for small businesses and roofing marketing. Offline marketing utilizes various media channels outside of the internet to raise awareness of your roofing products or services. Here are the most effective offline roofing marketing strategies you can apply in your roofing business:

1. Door Knocking or Canvassing

Door knocking /canvassing is the most popular method of generating roofing leads offline. It is an effective strategy that needs discipline and focus. There is nothing that can override face to face meetings. The most common practice is to canvass the whole region after a storm has hit it. You know property owners who qualify for an insurance settlement. The only downside is that most homeowners will not do business with a roofer who knocks on their homes.

2. Direct Mail

Direct mail can still give you qualified roofing leads if done correctly. Long-form letters do not work well, but leaflets and postcards can always grab your potential clients’ attention. If you need high-quality roofing postcards for your offline advertising, get in touch with our experienced graphic designers today.

Direct mailing campaigns provides an effective way of staying away from the online noise. Since roofing is a visual industry, leaflets and postcards featuring images of your previous completed projects can be a great way of grabbing your target audience’s attention.

Leaflets can also offer excellent snapshots of your roofing services or products’ advantages compared to those provided by your competitors.

3. Trade Shows 

Trade shows just don’t offer an opportunity to analyze your competitors; you can create awareness about your business, develop partnerships, and get new roofing leads. The trick is to give every prospect who visits your booth a freebie that they will consider valuable. Finally, make sure that you follow up on every prospect you meet.

4. Strategic Partnerships

There are thousands of roofers in your city that can refer you to good business. You only need to organize meetings with them and create strategic partnerships. You might also consider joining the various contractor alliance groups that are in your area. Take advantage of such opportunities to bring more new clients to your roofing company.

5. Host a Free Dinner

You can also identify some of your top commercial roofing prospects and invite them for a free dinner at a four or 5-star hotel. You can nick-name it “commercial property symposium.”

6. Local Seminars

Besides hosting a free dinner, you can organize an educational-based seminar for your client. Besides, you can also host a workshop for your business networking group. This is an excellent way of getting qualified roofing leads and positioning yourself as an expert in the roofing industry.

7. Free Roof Estimates and Inspections

Your offer can break or make your campaign. By providing free inspections and estimates, you are just opening the door for new clients. Make sure that you follow up with every new client.

8. Word of Mouth

It has long been said that word of mouth recommendations is the best form of outbound roofing marketing. This means your satisfied clients recommend your roofing services or products to their workmates, relatives, and friends. This way, you will get roofing leads without spending a dime on marketing your roofing business.

9. Outdoor Advertising

You don’t have to break your bank account on huge billboards to get your roofing company name in front of prospective leads. Professional-looking yard signs and vehicle graphics that are branded with roofing company names will help potential customers remember and think of you first when they need your roofing services.

If your roofing business does not have money to invest in billboard advertising, make sure that you keep your message simple and the artwork uncluttered. This will help the passing motorists to know what your roofing company is all about and convert to qualified roofing leads later when they require your services.

Effective Inbound Strategies to Generate Roofing Leads Online

Offline advertising still plays a vital role in doing your business in the roofing industry. However, if your company does not have an online presence, it will be hard to differentiate your roofing services or products. Your roofing business will get more traction via inbound strategies than with conventional or outbound marketing techniques. Here are some online marketing strategies that will give your business quality roofing leads if done correctly;

Get a Functional Roofing Website

Having a website is a must for any roofer who wants to get quality roofing leads online. If done correctly, your roofing website can be a lead generating machine that can turn around your business fortunes. You don’t require a fancy website with several pages to get roofing leads online. Here is a list of information that you need to include in your roofing website to convert prospects into leads:

  • Your phone numbers and roofing company logo at the top.
  • Eye-catching images: Potential customers who may require commercial roofing services will be persuaded by a relatable image that you put on your roofing website
  • Trust Indicators: This can include everything from industry certifications to online reviews or testimonials.
  • A Compelling and clear Call-to-Action (CTA): Your CTA should be assertive, prominent, and clear.
  • Your roofing website should load faster regardless of the device used whether on a desktop or mobile phones
  • Your roofing website should be optimized for search engines both for text and voice search results.

Invest in Google Ads to Get More Roofing Leads Online

Google ads work differently than other forms of roofing marketing. Whereas other marketing methods require the roofer to pay an upfront fee, irrespective of whether it works or not, roofers who use Ad words only pay a small fee when potential customers click on their ad.

This is what is known as Pay-Per-Click advertising. PPC is advantageous because it helps you target clients in a specific geographical location and demographics where your roofing services are needed most.

PPC tools make it easy to track your ad expenditure against the results you are getting. Ensure that you are giving your prospects bait like a free roof inspection or estimate to help them click on your ad.

Our tested and proven tricks and tips will help you make most out your Google Ads campaign:

Optimize Your Keywords

There could be hundreds or thousands of property owners searching for roof installation or replacement services in your neighborhood, therefore selecting the right keyword for your ad is crucial. To save your marketing dollars, make sure that you concentrate on keywords that have buying intentions behind them. Avoid using broad keywords but instead, focus on more specific keywords such as

  • “Roof fix.”
  • “Commercial roofing contractors.”
  • “Residential roof installation.”
  • “Roof leak repair.”

When using online advertising, roofing contractors need to promote their services or products—grabbing your potential customer’s attention with a voice or text-based text if it might seem like an uphill task. Fortunately, there are some guidelines you can follow to make sure that your roofing ad stands out online.

For instance, make the best use of your title/headline such as “Professional Roof Installation in Tennessee” and a sub-header like “Obtain a 24-hour roofing estimate.”

In your roofing website content, briefly mention your BBB ratings and incorporate a compelling CTA “call now to obtain a no-obligation roofing estimate.”

Optimize Your Budget 

Failure to set the correct marketing budget is one of the errors that most roofers commit. We highly recommend that you select the daily option, so that you don’t spend a lot of dollars within a short period.

Optimize Your Location Settings

When you post a roofing advert online, potential clients living in your neighborhood should find it. Google will determine which adverts will appear in any search or not based on the specified location settings. In other words, the location settings of an ad serve as an extension of its roofing keywords.

There are two main location settings that you can use to manage your PPC campaigns. A roofer can use keywords so that the ad will only appear when the prospect types the geographical location in his or her search. Alternatively, roofers can tweak their ads only to appear when searches are done within a specific geographic area.

Whatever the case, it is advisable to select both approaches when optimizing location settings. Let’s assume you are in Nashville, TN; you can use “Nashville Roof Replacement “or “Roofing Replacement Nashville.”

Test Your PPC campaign

Make sure that every element of your ad is working as it should. Check for errors and preview how the ad will appear in the searches. Develop up to five ad variants and test to see which one will be more catching, informative, and capable of generating more qualified roofing leads online.

Create Targeted Landing Pages to Get Roofing Leads Online

One way of getting quality roofing leads online is by creating landing pages with your potential customer. The main aim of running internet marketing campaigns is to send your prospects to your roofing website. So, consider your web visitor’s first impressions. Your ads should send potential clients to the right place to have the desired impact. Your homepage might not assist a prospect in making a decision, and the wrong page can send your chances away.

For instance, if clients click on an ad for TPO roofing, they might get annoyed if they finally land on a general roofing page. If they find information about flat roofing, they will navigate to another roofing company website. Similarly, if a customer searches for “Roofer in Memphis,” they expect to see results for roofers in Memphis, TN.

It is essential to design custom landing pages for all the clients that you target. If your roofing company serves customers all over the nation, then you need to create pages for every city that you serve. If you do different kinds of roofs, then consider creating separate landing pages for each roof.

Optimize Your Roofing Website for Search Engines to Get Quality Roofing Leads Online

You need to ensure that your roofing website is secure for search engines like Bing or Google to understand. It should be engaging, creative, and optimized to draw prospects in thus making it one of the best ways of getting free roofing leads online. Here are some factors that you need to consider when optimizing your roofing website:

  • Make sure that your roofing website loads in less than three seconds
  • Add authoritative content to your roofing website
  • Optimize your web pages using popular keywords related to your business
  • Add your site to Google My Business Listing.

Collect Online Reviews and Testimonials

With over 90% of clients reading online reviews/ testimonials, this is an integral part of the decision-making process. Clients trust what others say about far more than what you promote yourself to be. After you deliver exceptional service to happy clients, request for reviews /testimonials. It is essential to have a presence on major review sites like Yelp, Facebook Local, and Home Advisor.

Use Social Media to Get Quality Roofing Leads Online

Social media platforms like Facebook, Instagram, or LinkedIn can be powerful marketing tools that are mostly free to use. Having a vibrant presence on social media allows engaging prospects personally and giving a lot of essential tips on the challenges they face and how your company can help solve them. Here are some tricks you can use to boost your social media presence:

  • Answer client questions live on Facebook: A live video on Facebook can generate some interest in your prospects. Take questions from customers and offer informative, thoughtful answers.
  • Post-after-and-before photos: To prove that you an authority in business to your social media followers; post pictures of completed projects and quotes from your previous customers.
  • Create a blog and share it on your social media profiles; sharing individual blog posts is an excellent way of adding value to your followers and encouraging prospects to visit your roofing website.

While such methods may not generate roofing leads directly to your business, they play a crucial role in your marketing efforts.

Roofing Leads FAQ

Q: How do I get more roofing leads?

A: Generating more roofing leads begins with establishing an online presence with roofing website design and SEO. You need to make sure that your roofing company appears on Google’s Local Map Packs so that nearby prospects can easily find your business when they conduct a local search.

Q: How do I promote my roofing company online?

A: You can promote your roofing business online with website design, SEO, content marketing, and Google My Business. The stronger your online grows, the more likely you are going to generate quality roofing leads consistently. Your roofing website should have a compelling and clear CTA that converts visitors to leads.

Q: How can I grow my roofing business?

A: To help your roofing company grow, you need to improve your online visibility by implementing various internet marketing techniques discussed in this post.

Partner with the Blackstorm Roofing Marketing team to get Consistent Stream of Roofing Leads (Both Offline and Online)

With this guide, you have numerous tips and hints on generating roofing leads, both offline and online. As a roofer, you have many tasks requiring your attention, from managing workers to sourcing raw materials. Thus, you may not have all the time to test and implement some of the lead generation tips discussed above. So let the team at Blackstorm Roofing Marketing take that off your plate!

At BlackStorm, we provide the best internet marketing and website design services for roofing contractors who want to generate more leads and book more jobs.

If you are serious about creating a lead generating machine for your roofing business, kindly book a free strategy session with our growth experts and bring in more quality roofing leads to your company today.

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Digital Marketing Marketing Marketing Strategy Roofing

Techniques, Strategies, and Tricks for Roofing Marketing During COVID-19

 

Tactfully Market Your Roofing Business during the Coronavirus Pandemic With These Tips.

With more than 20,000 new cases reported daily worldwide, there is no doubt that the coronavirus (COVID-19) pandemic has wreak havoc and changed the way people do business worldwide. Unfortunately, no one knows when this pandemic will end. Because it has adversely affected the global economy in various ways, the global stock market has crashed, and the pandemic has hit many roofing contractors in multiple ways. This post will explore how the novel COVID-19 has affected lead generation and website traffic for roofing business owners plus what they can do to stay afloat during these turbulent times.

How Has COVID-19 Impacted the Roofing Industry?

Like all other industries, the roofing industry is feeling the ripple effects of the coronavirus pandemic. Mass public quarantine, social distancing, curfews, and restriction of movements put into assisting fight the spread of the virus have adversely affected most businesses worldwide. In the roofing industry specifically, the adverse effects have been on the production and distribution of solar roofing panels, mostly in China, where these panels’ mass production occurs.

Among other adverse effects, U.S roofing contractors can expect to experience the pandemic results, including price fluctuations and higher costs, logistics breakdown, order cancellations, material shortages, and extended delay in product shipping and fulfillment. Ultimately, this will result in slow project completion times.

With more than 2 million cases across the U.S., the novel COVID-19 has become a severe threat to our economy. There is uncertainty all around, and roofing contractors are not an exception. The restriction on social distancing is making it difficult for roofers to schedule appointments even for roof inspections. Homeowners are worried that they might contract the virus and prefer that no roofing technician visits their homes.

What Does COVID-19 Mean for Roofing Contractors?

The roofing market is expected to be on a downward trend for the next few months or so. There will be a drastic shift in supply and demand; many customers are only spending money on what they deem essential during this pandemic. With the reduction in the roofing marketing budgets, many roofers have resorted to delaying or canceling their advertisements campaigns to ride out of the pandemic unscathed.

Besides, Pay-per-Click advertisements are also facing problems. Despite a significant drop in web traffic and the turbulent market, Google ads prices are the same as before. Hence, cost-per-conversion has increased for every industry and market, even travel.

These points are adversely affecting lead conversion or failing to generate roofing leads in the first place. The roofing and travel industries have been negatively hit by the pandemic, unlike other industries like pharma, food, and media, which have seen a spike in website traffic over the last few months.

You may think that lead generation is futile in such a scenario, or you might find it hard to generate roofing leads. As a roofer, there are several things you can include in your marketing strategy to generate qualified roofing leads during this pandemic. During the coronavirus pandemic, door knocking is not an effective way of generating roofing leads. Put merely; door knocking is dead.

How Do You Generate Qualified Roofing Leads During the COVID-19 Crisis?

Business Magnate, Warren Buffet, once said, “Be fearful when others are greedy, be greedy when others are fearful.” That should be your mantra during this pandemic. With experts suggesting that the global economy is headed towards a recession, others like Carl Icahn say there is still room for the market to plunge. Scary, isn’t it?

You can still see this as an opportunity; your roofing business requires doubling down and strengthening your internet marketing strategies. There will be less competition. Hence, it will be easier to see great results, and in some instances, get some Google ads deals when prices are slashed due to their low demand.

So, instead of reducing your roofing marketing budget, you need to concentrate more on it. You need to take this pandemic as an opportunity to strike and gain a competitive advantage in the long run. Sure, the results may not be instantaneous; but you will achieve some significant gains in the long term. Which brings us to the next point; there are two methods of generating leads during the coronavirus pandemic-you can opt for instant lead conversions or stock-up on leads when the roofing market is healthy or booming.

Tricks and Tips for Generating Roofing Leads during COVID-19

With the two options in mind, here are some tricks and tips to help roofers generate leads during COVID-19; some focus on stocking-up leads and others on instant lead generation.

Concentrate More on Audience Engagement

One of the most effective ways to use internet marketing to generate qualified roofing leads is through social media networks. Hence, you need to concentrate more on your roofing social media marketing strategy even now. Many roofers are making a mistake here by abandoning their social media pages altogether to focus on other things that they deem to be more important. Don’t make the same mistake! When your roofing brand is active on social media networks, it shows your prospects that your business is running. This will also keep your business ahead of the competitors.

Most social media networks contain built-in features to generate roofing leads like live streaming, hashtags, and pay-to-trend, amongst others. Use such features to their full potential to create exclusive roofing leads. Use them to bring the attention of your active roofing services and products, or use it to push other forms of content, including webinars or blogs. It will help your roofing business to interact or socialize with your clients on a more personal level. You can generate more roofing leads for your active roofing services or stock up leads that will convert once the pandemic is over.

Improve Your Online Presence to Generate Roofing Leads during COVID-19

With the novel COVID-19 in full swing and more and more homeowners boarding in the online bandwagon, there is no better time to improve your online presence. Having a superior online presence can help you build your brand and attain credibility that will help your business attract new clients. Plus, it makes your roofing company more readily accessible to clients to find out what your business has to provide.

According to a source, Internet hits have increased up to 70% during the coronavirus period. With so many property owners, spending much of their free time online, why can’t your roofing business take advantage? To improve your roofing company’s presence, you can;

  • Optimize your roofing website for mobile devices
  • Create resourceful content
  • Do some proper SEO research
  • Engage in online forums and communities
  • Include relevant keywords in your website pages
  • Improve customer experience across various online platforms that they are using

Again, there is no better time to improve your online experience than now. And don’t forget, even if you have a superb online presence now, there is always room for improvement. So, step out and give your roofing business the online presence it deserves.

Create or Repurpose Content

Like boosting your online presence, quality content can help your business generate roofing leads by organic searches through SERPs and SEOs. Don’t forget that content is king. So if you were forced to cancel any seminar or event due to the lockdown restrictions, you could repurpose to publish that content online or create new content relevant to the situation and your roofing company. You can launch demos, newsletters, articles, and interactive games, amongst others.

This will assist in terms of SERPs and SEO by generating relevant, roofing website traffic.

Re-evaluate your Current Marketing Strategy and Adapt Your Services Accordingly.

What used to work efficiently before might not work to generate roofing leads now during COVID-19. Hence, you need to adapt your marketing strategy to generate qualified roofing leads online. The easiest way of achieving this is by giving special discounts. But if your roofing services are not relevant in the current market, they will not sell. You can rebrand or invent new services that will appeal to your potential clients in such a scenario.

This coronavirus age is not the time to sit and fall back to your conventional roofing marketing strategies. You need to get creative with your marketing tactics. Having a unique way to market your roofing business will help you to stand out from the competition. Not only that, spicing up your marketing can help to bring new prospects and keep your business booming during the COVID-19 pandemic.

Double Down on Internet Marketing

During times of coronavirus crisis, roofers who will double down their digital marketing efforts will stay ahead of the curve. Some roofing contractors will close their businesses down out of instinct, while others will concentrate on improving their online marketing strategies. While this is unfortunate and understandable, it also presents a chance to roofers willing to be more aggressive to market their business during these uncertain times.

Here are some of the ways roofers can scale their digital marketing campaigns:

Local SEO for Roofing

Roofers who will stay consistent with their digital marketing campaigns will continue to accumulate reviews on their Google My Business Profile. This will help to improve your ranking with the local map pack for short-term lead generation and give you a competitive advantage in the long term.

Organic SEO for Roofers

Google is becoming more intelligent every month. Furthermore, roofing websites that stopped their optimization efforts will eventually die in organic search.

Pay Per Click for Roofing

While some roofers pull paid ads from Google; others capitalize by buying cheaper clicks during the coronavirus period. While we have not seen any significant drop in the ads’ cost, there is an expectation that they will eventually drop. This implies that roofing contractors can purchase valuable keywords at a fraction of the price they would have bought a few months ago. That’s an opportunity!

Give Special Offers

Another effective way of generating roofing leads during COVID-19is by giving out special offers and discounts. Sounds simple, isn’t it? Your roofing brands can develop various incentives like extended trial periods, free access to some roofing services, or refunds. Though property owners may not book jobs impulsively, if your digital marketing strategy is well-crafted, they may be attracted to your roofing brand. Homeowners are spending more and more time online, thus giving them such offers will help your business get their contact details, which you can use later to generate roofing leads online.

Even if you opt to give them free content, they will be part of your roofing service ecosystem, and once things return to normal, they will book jobs post the discount periods. Hence, this method can help you generate instant roofing leads or stock-up leads that will convert later after the coronavirus pandemic. If done correctly, this method can help your business to develop a long-term relationship with your clients.

Host Webinars to Generate Roofing Leads During COVID-19

Roofing marketing events are ideal ways of generating exclusive leads within a short time, but given the current pandemic, it is nearly impossible to organize one. As you already know, many summits and events for Google and Facebook were canceled indefinitely. Fortunately, there is an alternative to this; online sales presentations. That is, you can host virtual meetings for your potential clients to generate roofing leads online. Webinars are the closest alternative to conventional roofing marketing events.

The Bottom Line for Roofing Contractors during COVID-19 Pandemic

Coronavirus pandemic or not, marketing your roofing services or products remains an integral part of running your company. But, how can improving your marketing strategy during the coronavirus pandemic benefit your roofing business? There is no doubt that some roofers will make most of this pandemic by;

Using It as an Opportunity

Now it is the best time to show that you are a superior roofing contractor and market your services that way. If you can satisfy customers’ needs in times of crisis, you are creating an everlasting imprint on their client’s behavior and psyche.

Contact Blackstorm Roofing Marketing

Like you must assist your clients during the COVID-19 pandemic, our duty at Blackstorm Roofing Marketing is to help roofing contractors succeed. Since door knocking is not a viable method of generating roofing leads, Blackstorm Roofing marketing is responsible for providing affordable internet marketing services to keep your business afloat during these uncertain times. Well, we can help your business to:

  • Get ahead of your competitors
  • Understand your target audience.
  • Set your roofing business for success after the coronavirus period
  • Build on your roofing business relationships.

If you want your business to more strategic in generating qualified roofing leads online during COVID-19, please schedule a free strategy session online to get started today.

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Digital Marketing Lead Generation Marketing Strategy Roofing

Five Super-Simple Roofing Marketing Tips to Get Free Qualified Leads Online

 

Are you looking for foolproof ways to generate free roofing leads online?

If yes, this post will give you tips to help your roofing website generate free qualified leads online.

And by qualified leads, we mean property owners in your area who are searching for roof installation or repair services.

Or, if you are a commercial roofing contractor, local building owners are looking for the services you offer.

For a roofer, finding new clients is key to growing your business.

There are various factors you need to consider to look for ways of generating free roofing leads online. The first one is that digital marketing is a crucial investment in your business. It takes a lot of money and time to achieve success in any marketing. This post will explain five easy ways to generate qualified roofing leads online.

Tip #1: Revamp Your Roofing Website

Your roofing website is a powerful resource that will help property owners know about your services. It is a tremendous free lead generating machine at your disposal. Long before homeowners call you or fill the contract forms, the first visit your roofing website. They may peruse it for a few minutes to check if you specialize in the type of their roof.

An easy-to-read roofing website is vital in making an impact on property owners in your area.

Here are a few tweaks that you can implement to improve your roofing websites conversion rates:

  • Create informative pages describing your services and their benefits to homeowners.
  • Develop a visually-appealing roofing website, including quality photos, and easily read pages with prominent contact details.
  • Make your contact details form simple to fill out. It should contain as many text boxes as possible, and provide a benefit such as a free quote.

At BlackStorm roofing marketing, our lead generating system begins with creating an SEO-friendly, stunning roofing website designed to convert prospects/visitors into qualified leads. If you want to take your roofing business to the next level, schedule a free strategy session with our team to create an informative, mobile-friendly, and high converting roofing website that will help your business generate free leads online.

Tip #2: Concentrate on What Makes You Stand Out from Other Roofers

Between niche contractors and big roofing business brands, the roofing industry is a very competitive field. So many roofing contractors brand themselves with the same messages. With the stiff competition, property owners need to know why they should trust your business and not other roofers in your area.

Almost all roofing contractors have some level of experience, so add value by telling prospects/ clients how long your business has provided exceptional services. Many roofers promise to offer a free quote, so level up your game with a free inspection. Concentrate on marketing that showcases your cut-above and strengths.

Tip #3: Improve Your Roofing Website’s SEO

Remember the numerous searches you conducted on the web. How often did you visit the second page of your search result? For most property owners, the answer is never. Over 40% of income is obtained from the search results. That’s why search engines must easily understand your roofing website. This technique is known as search engine optimization. Several factors are involved in how search engines rank your website.

Here are a few tips that roofing contractors should consider to optimize their roofing websites:

  • Make sure that your website loads in less than three seconds
  • Optimize all pages on your site with keywords relevant to your roofing website
  • Add authoritative and informative content to your site.
  • Link your roofing website to Google My Business.

Ensure that you outperform the competition by creating an SEO-friendly roofing website that will help your business generate free leads online.

Tip #4: Collect Positive Reviews 

Not a direct method to generate free leads online, but having tons of positive reviews on significant directories can help your business grow. As a roofing contractor, your online reputation is one of the vital aspects of your online presence. Most property owners will conduct several searches for your business online before they hire you.

With over 90% of property owners reading online reviews, this is a necessary decision-making process. Prospects trust what other homeowners have to say about your business than anything you try to convince them. After you provide exceptional service to satisfied clients and request positive reviews, happy clients will always want to assist other stranded homeowners in finding your services. When you have a satisfied client, you can ask positive reviews on your roofing website.

Tip #5: Invest in Pay per Click (PPC) campaigns

Many popular roofing keywords appear on top of the Google search results page. They are known as pay-per-click because these roofing websites pay for every prospect who clicks on the link. When many property owners are not going past the first page, PPC ads are the fastest ways to get on top of Google search results. In fact, these ads account for over 10% of website traffic, helping to skyrocket your site traffic and generate free leads online.

Roofing contractors can take advantage of Google Adwords to start their internet marketing campaigns. PPC ads allow you to monitor your conversion rate, set your budget, and research for keywords that will resonate with your prospects/ clients. It is crucial to know that these ads are costly, but the return on investment is higher compared to other conventional marketing methods.

Start to Generate Free Roofing Leads Online Today

Generating leads is the most vital aspect of growing your roofing business online. If you don’t have a system to get free points online, then the Blackstorm roofing marketing team can help.

As a roofer, the #1 challenge you face is consistently generating qualified roofing leads. However, once you get a lead making machine that works, the advantages are endless. Unlike other roofing marketing agencies, we help to generate roofing leads exclusive to your roofing business.

If you are a roofing contractor that wants help in generating free roofing leads online, then kindly schedule a free strategy session with our experts to take your business to the next level today!

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AdWords Digital Marketing Roofing

Make More Money with Research-Backed Google Ads (AdWords) Strategies for Roofing Contractors

 

Improve your Click-Through-Rate, Reduce the Cost of Acquiring Leads, and Make More Money with Google Ads (AdWords).

When it comes to search engine market share, Google is the market leader with more than a 75% stake, but nowadays, Google has become more than a search engine. Google Ads (AdWords) is an excellent tool that can boost your roofing website rankings and plan an organic search strategy by assessing the right keywords for your target audience.

Roofing contractors are always looking for qualified leads. There are multiple ways that roofers can use to generate leads, but one of them surpasses them all, which is Google Ads (AdWords). Google Ads (AdWords) provides an intention-based platform, where your roofing business is presented in front of property owners that need to install a new roof or repair an existing one.

A property owner may only need to install a new roof after 2 to 3 decades, thus being able to present your business in front of them when they need your services is the ultimate lead generating machine. That said, other roofers consider it as a waste of marketing dollars because they cannot get the right prospects to click on their ads. Google Ads (AdWords) can help you to grow your roofing business and generate qualified leads for your company if done correctly. This post will explore the top ten tips to help you generate more leads and book more jobs with Google Ads (AdWords).


Here are the top 10 Google Ads (AdWords) tips that we will cover in this article:

  • Stand out from other roofers with call-only ad campaigns
  • Make sure that your landing pages are designed to convert
  • Create a unique ad copy
  • Utilize a lot of ad extensions such as callouts, structured snippets, and call extensions.
  • Add negative keywords because they are as essential as the targeted keywords.
  • Bid on your roofing brand
  • Structure your ad campaign for success
  • Make sure you target the correct locations
  • Retarget, retarget, retarget.

Use Calls-only ad campaigns to stay ahead of the game

As the name suggests, call-only ads are advertisements that can only be used to make a call. The fantastic thing about these ads they are always on point and help your roofing sales representatives to close the deal over the phone.

Most property owners want to speak with a representative over the phone and giving them a chance to call straight from the ad gives your business the edge of closing the lead before they contact your competitors.

Call-only ads are great for roof repairs, as property owners want to talk to someone immediately to fix their problems. They work seamlessly with local keyword searches as the intent is urgent and wish to speak with a roofer over the phone than researching.

Here are some keywords suggestions that you might consider for calls-only ads:

  • Local+ keyword (Local roofing contractors)
  • Keyword+ near me (roofer near me)
  • City + keyword (Nashville roofing companies)
  • Keyword + city (Roof replacement Nashville).

Call-only ads are ideal for roofing contractors that want to get their phone ringing and get more leads. If you need help in setting up a call-only ad campaign in Google Ads (AdWords), then experts at Blackstorm Roofing marketing will be there for you.

Make sure that Your Landing Page is designed to convert

If your ads are directing prospects/ clients to your homepage, you are losing a massive chunk of qualified leads. A landing page is one of the crucial elements of a great Google ad words campaign. It can be the difference between the failure and success of your roofing business. Thus the design of your landing page should be conversion oriented.

When conducting a Google Ad words campaign, the main objective of a landing page is to generate an inbound phone call. One method that will naturally create calls is if you have placed your phone number on the right-hand corner of your ad using a call to action.

A conversion-focused roofing landing page should contain the following elements:

  • It should have a strong headline that communicates the benefits your business offers.
  • A clear call to action that compels prospects/ clients to take action
  • It uses the main keyword(s) in the heading, which communicates the ad.
  • Differentiating features and trust factors- This may include testimonials, star ratings, reviews, or anything that sets you above other roofers.
  • Simple to navigate as it gives relevant and straightforward information.
  • Obvious and Clear steps: Draws a picture of how it is more accessible to partner with your roofing company.

Create a Unique ad copy

In the roofing industry, you are competing with roofers running PPC ads and directory websites like Thumbtack, Home Advisor, amongst others. Roofing is a very competitive field, and your ad copy should stand out from the rest in the market.

Google will give you three headlines and two descriptions for your ad copy, but these descriptions and headlines may never show up. Your first headline should incorporate the keywords that you are targeting; the second headline should be the call to action (something like schedule a free roofing estimate or call us for a free quote). In the description text, you should explain what makes you different from other roofers online. For example, 2 decades + of experience, fully licensed, insured and bonded.

Track Your Ad Conversion Rates

 You should remember to setup conversion tracking that will help to separate right calls from bad ones. In Google Ads (AdWords), roofers can opt to make calls that last for a certain period. It is crazy for any roofer not to have a proper mechanism of measuring how the ad campaigns are performing. If you are not tracking your ad campaigns accurately, it is tough to know how to improve your Google Ads (AdWords) campaigns.

Without conversion tracking, roofers will not know which keywords generate leads or the ones with a high click-through rate. Some of the parameters that you need to track include:

Phone Calls:

This can be achieved by setting a call extension and monitoring the amount of time that you deem to be a lead.

Your preference will determine the duration of your call, but 60 seconds is a great place to start.

Schedule an online appointment submission

Filling a form and submitting it online.

Utilize a lot of ad extensions such as callouts, structured snippets, and call extensions.

Extensions are pivotal to the success of your roofing Google Ads (AdWords) campaign. They make your roofing website to appear on top of Google search results and thus drawing the attention of prospects/clients. Using extensions will improve your click-through rates, which will result in a higher quality score, thus lowering the cost per click and more revenue for your roofing business.

Here are some extensions that roofing contractors should implement in their Google Ads (AdWords) campaign instantly:

Site link extensions:  These are links from other pages on your roofing website. This is an excellent place for “Why Us” or “About us” page. Use sitelink extensions by sharing other pages on your roofing website. This could be utilized to showcase one of your client testimonials, service page, FAQ, or contact us page. Sitelink extensions occupy a lot of space in the search engine results page.

Callout Extensions:  This is where the roofers spell out their differentiating features or advantages to the clients. Callout extensions are typically added after the description lines. They can be used to entice the prospects or give additional details about why the roofer stands out from the rest—for example, showcasing your A+ BBB ratings, offering Lifetime Guarantee, and free estimate.

Structured Snippets: Google gives roofer various headline options to select from when adding structured snippets. For roofers, the ideal headlines are highlights, types, services, and neighborhoods. This could be utilized to highlight the services you provide (repairs, deck, siding, windows). Types could be used to show the kind of roofs you provide (such as TPO, flat or metal roofing). Neighborhoods are ideal for roofers who provide services to specific towns or cities.

Call Extensions:   This allows prospects on mobile to call your roofing business. It is advisable to schedule this extension for business hours only.

Location extensions: When a property owner is searching for a roofing company, they usually are not going to come at your doorstep, but this extension will help prospects to know where your business is situated, operating hours, and show up in Google maps.

Price extensions:  It is difficult to show prices of roofing tasks as they will differ from house to house, but there is a creative way of displaying prices using Google’s price extension. The goal is not to get prospects to click your extension but to portray that you are a no-risk roofing company.

The extensions discussed above may or may not show up in your ads all the time. This will depend on your keyword, quality score, ad position, competition, among other factors.

Add Negative Keywords to Your Google Ads (AdWords) Campaign

Negative keywords should be added instantly when launching a Google ad campaign. This should be a continuous process as various search terms will come up as you continue with your campaign. Considering, roofing keywords are generally competitive in paid search marketing; negative keywords are particularly crucial. Without them, you will end up spending your marketing dollars on irrelevant traffic.

Here are some quick negative keywords that you can add straight to your ad campaign;

  • Neighboring cities that you don’t accept work
  • Competitors in your region (unless you want to target them)
  • Careers
  • DIY or cheap
  • Marketing
  • Red Roof Inn
  • Auto Manufacturers (i.e. F150 Roof Leak)

You should continue looking for more search terms and adding negative keywords to minimize the cost per lead and improve the quality of searches your ads show up for. This takes time and effort, but it could be the difference between a waste of marketing dollars and running a successful ad campaign.

Bid on your Roofing Brand Name

Bidding on your roofing brand keywords is a complicated one to think about. If prospects are searching for your brand online, they want to work with you, right? Then why would you spend your marketing dollars to get that lead/client?

It would be awesome if each search for your brand meant that they are going to become your customers, but that is not the case always. Most roofing contractors are nowadays using their brand names in the industry.  For example, Johnsons windows and roofing or Terry & Sons roofers.

This implies that when a prospect searches your brand names, it is more predominant than other industries that PPC ads will show up in the search results. This is because they are focusing on keywords such as “roofing” or “windows and roofing” Bidding on your roofing company keywords will help you stay on top of Google search results when those competitors appear on the search results page.

The good news is that bidding your roofing company keywords will be cheaper due to their relevance and quality score. This means that you will pay a low cost per click and get ahead of your competition in capturing more leads.

Structure Your Google Ads (AdWords) Campaign for Success

The structure of your Google Ads (AdWords) campaign plays a critical role in the cost of acquiring leads. It is going to affect the cost of buying roofing leads. For roofing contractors, it usually goes beyond the products or services offered; thus, your campaign must consider that. For instance, you may provide the following services;

  • Asphalt shingles
  • Metal roofs
  • Windows
  • Flat Roofs
  • Siding
  • Commercial roofing
  • Doors

The services listed above should be in separate ad groups because they will explore that service and be directed to their landing pages. After making a good structure for your campaign, you need to develop a unique ad copy that will differentiate your business from other roofers online.

Make sure you target the correct locations.

All roofing contractors know the most lucrative zip codes and neighborhoods in the city. When you target the correct locations, you will set higher bids in those profitable neighborhoods to present your roofing company in front of homeowners looking for your services online.

Your cost per click and lead may go up in those areas, but they are profitable in the long run. Alternatively, you can reduce your bids for less expensive neighborhoods and zip codes in the city. This will ensure that you are maximizing your marketing dollars.

Retarget, Retarget, Retarget !

When property owners require a new roof, they will first research online, ask for reviews and recommendations from family and friends or look around for the best price before they make up their mind to hire your roofing company.

Frequently the property owner is ready to contact your business, they click on your roofing website or ad, but they are distracted by kids who come out of school or their pet that knocks at the garbage can. Fortunately, ad retargeting can help you to get that lead back to your business.

Ad retargeting is an effective way of getting more roofing leads online since they are warm, and have already visited your roofing website before!

Grow Your Roofing Business with Google Ads (AdWords) Today

If you are a roofing contractor, then you know that Google Ads (AdWords) are effective marketing tools because they deliver immediate results. That said, many factors go into creating a successful Google ad campaign that will bring more leads without wasting your marketing dollars. Using the ten tips discussed above for your company will assist your roofing business to get more leads, profitable jobs, and estimates.

If you are a roofer who doesn’t have previous experience with Google Ads (AdWords) but wants to stay ahead of the competition, feel free to schedule a free strategy session with our experts for assistance today!

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Roofing Website Maintenance Website Security

What to do if Your Roofing Website is hacked?

 

Build trust with a secure roofing website

In March 2016, Google announced that over 50 million websites were culprits of getting hacked. A statistic that has ever been rising rapidly in recent years. If your roofing website has been hacked, it could adversely hurt your rankings, so prompt action is essential. As a roofer figuring out your next course of action may be your biggest headache. This post will help you to understand why roofing websites are hacked and ways that you can use to shield the bad guys from accessing your site.

Many roofing websites are created using the four significant Content Management Systems like Drupal, WordPress, Magento, and Joomla. WordPress controls over 60% of the total CMS market. So, this post will generally concentrate on WordPress sites, although the concepts can still apply to the other content management systems.

Why Would the Bad Guys Want to Hack Your Roofing Website?

Quite often, roofing contractors misinterpret the importance of securing their sites because they see themselves as unlikely to get hacked. However, roofing websites can be cut because they are perceived as vulnerable, so the bad guys can use software to hack massive sites automatically. So, what do hackers gain from their malicious acts?

Website Data

As a roofing website owner, you will have several clients making payments online; hackers see this as an opportunity to sniff financial information of your clients like debit or credit cards.

Automated Black Bots

Roofing websites can become vulnerable to hackers through an automated script. Same way, Google crawls your site to index content hackers use black bots to check for vulnerabilities.

Blackhat SEO

This is where hackers place redirects or links in your site to earn affiliate revenue. Note that these links or redirects are not visible.

System Resources

Here hackers try to access your server and send out thousands of spam emails; this will get your site and server blacklisted easily, increase utility bills, or even get your roofing website shut down.

Malware

Hackers can infect your client computers with malware such as key loggers, viruses, or other malicious software to capture information.

7  Important Steps to Take If Your Roofing Website Has Been Hacked

Inform Your Web Designer/Hosting Provider

This is the first crucial step you need to take immediately after you realize that you are a culprit of a hacking incident. In most cases, your web hosting provider can help to fix hacking problems because they are equipped with the necessary expertise to handle such issues. If your hosting service provider is not in a position to help contact your roofing website designer or system administrator.

Run a Complete Virus Scan On all Your Computers

 The bad guys in their efforts to hack your roofing website infect your computer with spyware, viruses, malware, and Trojans. Use an effective commercial antivirus to detect such problems. The hackers create backdoors, which help them to avoid the normal authentication process to access your roofing website.

Remember those un-used plugins and inactive themes are soft spots for creating hackable back doors. Many renowned roofing website designers help roofers in scanning malicious and malware codes.

Assess the Nature of Damage

It is vital to know the severity of the hacking attack and the damage caused to your roofing business.

By knowing its severity, you will develop an appropriate strategy to fix it up. Get the data from the Google Search Console, where you might have received messages on malware and spam.

Also, look at your webmaster tools under the “security issues” segment to know the kind of hacking that was experienced. Checking all threats can be quickly done by comparing it with a backup.

Change All Passwords

Changing passwords is one of the initial steps to take when your roofing website is hacked. Just do it- alter your passwords even if you will write them down in a book, after doing thorough clean up and virus scan-reset, all the passwords. Since the bad guys are about your email addresses and passwords, make sure that you reset a password that is hard to guess.

You should change passwords on all sites where you have entered financial and personal details. Try to reset passwords that are hard to crack.

Shut Your Roofing Website Down

You should take your roofing website offline temporarily after the hacking incident. This action will help to save clients and people who access your roofing website from malicious span files and malware. Secondly, it will give time to your web designer or hosting provider to fix the issues without any interruption.

Clean Your Roofing Website

Before you begin the process of cleaning up your site, you should first check the backup of your site because it might contain crucial information. You need to clean up your database and file hacks by checking what the hackers have modified or changed and ought not to have been changed.

Get rid of all the URLs created by the bad guys, but be careful not to remove pages that you don’t need, because hackers might have infected useful pages that are crucial to your roofing business and which can be restored to their initial original state through your backup.

Ask for a Google Review

Once you have finished all the steps discussed above and have reset your website successfully, make sure that you request for a Google review to unflagging your site as risky. You should head straight to the Google search consoles and check for issues. Google will ask you to provide details on what you did to clean the site for every category that was hacked. This review process may take several weeks for it to be completed. However, this wait is worthwhile because, in the end, Google will leave a positive review that will describe your site as safe and secure. Don’t forget to ask for this review.

Final Thoughts

Getting your roofing website hacked is no fun. But you can regain control of your website. Remain calm and call the right design or hosting team to keep your site running.

So there are various lessons that roofers can learn from this unfortunate experience. Some of these include hiring a reputable roofing website designer, checking reviews regularly, and installing a powerful antivirus. Having the right roofing website design team can make all the difference when your site is hacked.

 Schedule a free strategy session with our experts to know how we can help to secure your roofing website from malicious attacks today.

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Digital Marketing Graphic Design Lead Generation Roofing

15 Graphic Design Terms that Every Roofing Contractor Must Know

 

Increase Your Website Visibility, traffic and Generate Leads with Roofing Graphic Design

Graphic design is used in conventional marketing campaigns like fliers and billboards, and more importantly, it is applied in all internet marketing campaigns, from social media marketing to roofing website design.

If you are a roofing contractor that’s working with an internet marketing agency for several advertising campaigns (particularly roofing website design), it is crucial to understand fundamental graphic design terms.

Why?

In order for a roofing marketing agency to implement your roofing website design efficiently, it would be advisable if you could read from the same script. Not only will the designers appreciate it, but this will make things smooth for all the people involved- and the final draft will meet or surpass your expectations.

Without further ado, let’s explore some basic graphic design terms and what they stand for.

White Space

Every designer’s dream, white space, is essential for any website design. It allows various elements of a design to keep users engaged in your Roofing website. It is also referred to as negative space. Roofing websites that use lots of white space appear more elegant and lighter. At BlackStorm Roofing Marketing, is to make your roofing website look uncluttered and straightforward to deliver content that your clients will appreciate and enjoy.

Grid

This is something that designers use to keep your website evenly spaced. When designers apply the grid, it lets them develop organized, consistent designs.

Wire Frame

This is something that a designer develops to assist plan a proposed design. It is sent to roofing clients for approval before a particular design is built.

Scale

When you alter the size of something while keeping it scaled, this means that you shrink or grow the elements without increasing its proportions.

Texture

Texture refers to the actual feel and looks of your roofing website design. On digital design, texture implies a design that evokes a texture that might appear in natural materials.

Stock Photos

Instead of outsourcing a professional photographer, many times, designers will opt to use stock photos.

Stock photos are professional images that you can buy online. Generally, you can buy a license to download professional pictures, but some websites will offer it for free.

Saturation

Saturation refers to the intensity of a particular color in your design. When you boost the saturation of a certain design element, it becomes clearer, but when you reduce the saturation, your element appears faded.

Contrast

Contrast refers to several design elements. Contrast generally implies the amount of difference between the two things. For instance, the contrasting color of white is black. Features like smooth and rough are different elements, as well as dark and light. In the world of roofing website design, contrast can mean any of these elements.

Cool Colors

When you check your color wheel, half of the colors are known as cool colors. Such colors include indigo, violet, blue, and green. These colors relate to the feeling of relaxation and calmness.

Color Palette

A color palette is a group of colors that you select for your roofing website design. These colors collaborate to evoke your brand message and image.

Pull Quote

Pull quote assists crucial sentences in your content to stand out on your roofing page. Mostly, they are excerpts extracted from the body copy of the page and adds some interest in your design project.

Tracking

Tracking refers to the spacing between typed letters. When tracking is loose, the messages are farther apart, but when it is tight, the letters are tightly packed.

Leading

Leading is a term that denotes the amount of space between lines. With loose leading, the lines are farther apart, while tight leading squeezes your tracks together.

Alignment

Alignment refers to how elements are lined up in your roofing page. Centre, right, left are the main types of adjustments that offer endless design opportunities.

Typography

Typography refers to the use of various typefaces to develop aesthetically-pleasing roofing designs.

Need some Help With Your Roofing Graphic Design?

Visual appeal is not the only factor to consider when designing roofing graphics. Graphic design improves your brand development and awareness. Potential clients form a first impression of your business based on your graphic design representation. Do you want your customers to perceive your roofing brand as visually stimulating and engaging? BlackStorm Roofing Marketing will help to brand your roofing business appealingly.

In a competitive field like roofing, the devil is always in the details. Modern roofing websites apply some form of on-page SEO incorporated in them. However, many of them use stock templates that produce SEO elements that are cluttered, uninteresting, and common. Using well-optimized, original roofing graphic designs throughout your website will set your business ahead of the competition.

Apply your knowledge of basic roofing graphic design terms, and partner with BlackStorm Roofing Marketing to achieve the roofing website of your dreams now!

Feel free to schedule a free strategy session with our designers to get started on your project today!

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Logo Design Roofing

Crucial Features to Look for in a Great Roofing Company Logo Design

 

Your roofing logo design is a vital component of your brand identity. It creates the first impression to your audience and symbolizes what your business is all about. Roofing logo designs are somewhat kind of marketing collaterals since they describe the services you offer to clients.

Your roofing logo is the public face of your brand that differentiates you from the competition.

But what makes an excellent Roofing logo design?

A lot of roofing contractors ask us for our view on various logo design concepts. In our opinion, a Roofing logo is deemed as excellent if it meets the following characteristics:

A Roofing logo Design That Conveys the Essence of Your Roofing Brand

A great roofing logo design is one that delivers an immediate first impression of your brand philosophy, conveying why your business is unique. A roofing logo design that is based on original brand philosophy will be useful and instill confidence in its potential clients.

So before you outsource your Roofing logo design, you need first to understand your brand explicitly. If you have never thought about your brand values or features, now is the time. Creating a brand identity that resonates with your audience will be crucial as you undergo the logo design process.

Designing to convey the essence of your roofing business goes over and above your brand personality. Create your Roofing logo with your potential clients in mind. Your thorough understanding of the target audience should influence the logo design process.

A Great Roofing logo Design Should be Aesthetically Pleasing

This can be difficult to quantify, but pretty easy to tell by conducting a simple survey among coworkers and friends. Do you love looking at your roofing logo? Is better or useful than that of other roofers in your neighborhood?

As a roofer, you would like to have a prosperous company, and this means that you cannot afford to use a cluttered, unappealing, or harmful styled Roofing logo design.

At BlackStorm Roofing Marketing, we are not just able to design your aesthetically pleasing Roofing logo design. Still, we ensure that the logo leaves a long-lasting impact on your target audience. Partner with our experienced graphic designers and let your business stand out from the competition.

A Great Roofing logo Design Should Contain an Appropriate Style Choice

The style choice is one of the crucial things you need to consider when designing a roofing logo. Here are the five types of Roofing logo designs to help you make an informed decision:

Wordmarks

Wordmarks are a logo design that is entirely made up of text-generally your roofing business name. Wordmarks can be an ideal choice for roofing contractors that just getting started. Since name awareness and recognition are crucial for a new business, the main focus of the watermark style is the business name with no extra distractions. Select fitting colors and a font that resonates with the personality of your brand.

Brandmarks

If you can depict your brand visually without words, through symbols or images, then a brandmark may be an ideal choice for you. Brandmarks are generally associated with well-known roofing brands.

Combination Marks

A combination mark gives you the ability to use your company name while also including a symbol or an image, thus giving you a chance to share your story and set your business ahead of the competition.

Emblems  

Just like combination marks, emblems include both a symbol and text, but typically designing a text inside the symbol. They usually stimulate a badge or a seal. If you opt to work with this logo style, ensure that it is versatile enough to be visible and apparent when sized down for smaller uses like profile pictures or promotional products.

Lettermarks  

Also known as monogram-style logos, letter marks are an ideal option for brands that want to simplify their long business name with some abbreviations. Because more emphasis is put on initials or letters, letter marks generally use a more stylized font.

If finding a Roofing logo design style is becoming a significant challenge, let our graphic designers help you out!

A Good Roofing logo Design Should Be Timeless

A timeless roofing logo should look as high in ten years as it is now. Avoid going for short-lived fads when outsourcing your logo design and opt for a classic look. Psychedelic 70s-inspired logo designs might be trending in the industry today, but they might be outdated next year.

Epic Roofing logos stand the test of time since they adhere strictly to the principles of logo design that last, rather than what other roofers are doing right now.

As your roofing company changes and grows, a logo design that holds your fundamental ideals and goals will remain current. A Roofing logo that might seem timely or quirky currently may help your brand gain attention at the moment but lose it later.

A Good Roofing logo Design Should be Scalable

Your Roofing logo design should be able to adapt to any size. It must be scalable to represent your roofing brand anywhere. A scalable Roofing logo looks good, makes sense, and remains legible on any size-whether it is printed on a huge poster or a small business card. If you incorporate too much detail in your Roofing logo, it will make it harder to scale to a small size.

To attain scalability in your Roofing logo, graphic designers will create your logo in the vector format. Vector files are created with rescaling in perspective, meaning that your Roofing logo will appear as sharp as it was blown to any size.

An Epic Roofing logo Design Should be Balanced and Proportionate

Clients perceive balanced logo designs as beautiful. A well-proportioned logo design will strike a balance between different elements that make up your logo.

Proportion generally refers to the weight of elements that are included in your logo. From a practical view, having the right dimensions will make your logo whole and make sense. Symmetric Roofing logo designs are balanced by aligning the weighted elements on either side of a centerline.

On the flip side, asymmetrical logos can be balanced as well, by utilizing opposite weights to create an uneven composition, but still has some equilibrium.

A Great Roofing Website Logo Should be Simple and Memorable

Simplicity is what assists your Roofing logo design in overcoming the challenges of time and what makes it easy to work with. Your Roofing logo should be as visible and clear as possible while conveying your brand philosophy and reflecting your aesthetics.

Wise choices in graphics, color options, and typeface are essential in this step. A good Roofing logo should not be crowded with elements-just select a few active elements for your design.

Always remember to use white space wisely! Simplicity calls for wise use of the white space. The elements in your Roofing logo design need to have enough breathing space to set it apart and speak to your target audience. Furthermore, your Roofing logo should be easy to read.

A professional Roofing logo Design Should be Unique.

Your roofing company logo should be unique enough to attract attention and memorable enough to remain in your prospect’s mind.

Think about all the extraordinary logo designs that always linger on your mind; UPS and Apple are on the top of the list. Maybe we don’t forget them because we see them often, but simply because they are unforgettable and unique. Great logo designs differentiate themselves from the competition by being authentic, memorable, and different.

Your Roofing logo design must attract a first glance that people will always remember and then express reliability and trust upon subsequent interactions. An original logo calls for unique design concepts. At Blackstorm Roofing Marketing, we have a team of talented graphic designers who can respond to your design goals, with all these factors in mind, and create a truly authentic Roofing logo!

A Powerful Roofing logo Design Must Incorporate Your Business Name

A great Roofing logo design will share your brand’s story in one image. While some roofing contractors may not be able to use the brandmark-style logo, it is not advisable for a business that is not yet a household name.

Unless your business is widely known in the neighborhood (or you have a lot of marketing dollars), your company name is a vital brand identifier. It should be incorporated in your Roofing logo design to start creating connections with your potential clients.

Though we encourage roofers to use their business name in the logo, they should not incorporate extra text that will make their logo challenging to read when rescaled.

Company addresses and taglines are not some of the crucial things that roofers must include in their logo design. There may be a time when this information is appropriate as a distinct element, but your logo design should be simple, clear, and devoid of unnecessary text.

A Good Roofing logo Design Has Appropriate Use of Color(s)

Color conveys a lot about your roofing brand. Recent studies show that colors increase brand recognition by more than 80%. Our minds are programmed to react to color. Since color can impact emotions and behavior, your selected color should be influenced by the preferences and tastes of your target market. Choosing the right color will help you to highlight your brand’s characteristics and connect with your clients.

Why Hire Blackstorm Roofing marketing for all Your Roofing logo Design Needs?

Logo design is a crucial part of launching your roofing business. There many roofing, marketing, and branding agencies out there but here are some reasons why you need to partner with us for all your logo design needs:

Creativity

Blackstorm Roofing Marketing has a pool of talented graphic designers who are highly-trained and passionate about their job. They get to understand your business, analyze your competition, and the target market. They ask you questions to know your dislikes and likes. Designing a great logo is much more than making it look pretty. It takes time, extensive research, and proper use of colors, typography, and shape. Our creative designers will challenge each other until they settle for the best possible solution for your business.

Intelligent Logo Design/ Useful

Have you ever come across a logo and you think where you had seen such a logo before? That’s not good. In the modern world, the use of Photoshop has made twice harder to get a logo that differentiates you from the competition. A logo that is authentic. At Blackstorm Roofing Marketing it is our prerogative to stay abreast of the latest trends in the graphic design industry by continually researching trends, new techniques in web, and printing that can put your brand ahead of the competition.

Once you have a logo designed, roofers need to know how they can use it to improve their professional image. We will help you achieve this image by creating brand standard guidelines. Such guidelines will help to maintain a consistent brand identity when using other agencies or printers.

Consistency

Ok, got a roofing logo. Now what? Our graphic designers will not only create a classic logo that positions your business ahead of the curve, but it can assist your brand consistently across various platforms that your audience will be using. This will instill a sense of reliability and confidence in your target audience.

Let us help You Design a Unique Roofing Logo for your Roofing Business Today

Creating a classic logo is something that roofing contractors should treat with much consideration. After all, it will portray the face of your business for many years to come. And it is crucial that it successfully conveys in an effective and straightforward what your roofing business is all about. A great logo design will remain in your audience’s mind after they have walked away from your website. If it attains this objective, clients are likely to come back to your business, thus enhancing the growth of your roofing company.

When it’s time to hire a logo designer, your designer must have a good grasp of your competitors, your business, and the message you want to convey to your target audience. At BlackStorm Roofing Marketing, our graphic designers have many years of experience and know the importance of branding, and this makes your roofing logo stand out from other roofers online.

If you want to get a unique roofing logo for your business, quickly schedule a free strategy session with our growth experts to obtain a great logo that will differentiate your business today!

Here are some of our roofing logo designs:

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