Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.
8/09/2019 - Google
Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!
8/25/2019 - Google
They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer
8/15/2019 - Google
BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer
7/19/2019 - Google
I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.
If you have a roofing business, the chances are bright that you understand the importance of SEO. In case you have ignored this important aspect of digital marketing, then it is why you are lagging behind your competitors. If you have thought SEO is something that you can easily manage on your own in the little time that you can steal from your busy life, that too may have shown its effect in the form of a lack of desired success in the online world.
So, what is the solution? Well, you need to take help from a Roofing SEO agency. But before you consider hiring one, you certainly would want to know if SEO companies are really worth it, and this is exactly what we shall now help you discover.
SEO agencies will help improve your website
Search engine optimization is crucial for every roofing website. Earlier, only those who were a part of such industries that involved a tremendous amount of competition required SEO to help their website reach a top spot in SERP. However, things have now changed, and there is great competition everywhere, and SEO is crucial if you want to reach your potential customers and enjoy better sales successfully.
If you do not opt for SEO, your website will never likely enjoy the exposure necessary for a good ranking. Until your website has been well optimized to load fast, target the necessary keywords, and properly compete with the other brands in your industry, it will be difficult to enjoy good online sales without investing heavily in marketing tactics.
SEO companies are aware of the best methods that can improve your website’s visibility in searches and increase your website’s chances of reaching your potential customers. You will not even have to spend a fortune on marketing.
SEO companies have the knowledge and the experience
You may have done research on SEO for quite some time, and you feel you have enough knowledge of search engine optimization, and that is all you need. You may even have tried different SEO tactics on your website and believed that they would definitely work. But, the results hardly ever even come close to your expectations.
Well, if you take your business seriously, you should not let guesswork or experiments decide its future. If you do things the wrong way, then SEO might only damage your website, and rectifying it will be very difficult. For instance, link building can surely help your authority. However, if you opt for the wrong type of links, you may be penalized or may not be allowed to be displayed in the search engine.
Since SEO companies have the required experience and knowledge to make the right decisions, they will help your website enjoy better visibility and rankings. Also, since they have the experience of working with different types of clients from various industries, they will easily understand your unique requirements and work accordingly.
If you hire the right SEO agency, you will be able to handle sudden changes, like penalties or algorithm updates easily. Since SEO firms have already handled such cases many times, they will offer a swift solution and take you out of a tricky situation smoothly and quickly.
SEO firms can help you enjoy the best results
No matter how much time you invest in doing research concerning SEO, you still will not be able to match a professional SEO firm’s expertise. An SEO company has years of experience. After they evaluate your website, understand your goals, and keep in view your competitors, they will be able to develop a plan that offers you better visibility in search.
They will keep track of your progress and then keep adjusting their plans to make sure you always achieve the best results in the least time possible.
You will be able to give attention to what needs it the most
If you are trying to handle SEO on your own, you have to invest time optimizing your website, building links, and writing fresh content regularly. Since you are not an expert, one problem is that you will not handle things professionally. Secondly, because you invest time here, it will be difficult for you to give enough attention to other areas that require it badly.
If you hire an SEO agency, you will give your full time, attention, and devotion to what you are best at and what needs you most. At the same time, you will be able to enjoy peace of mind knowing that the SEO job also is being handled to perfection, and thus you need to be ready to enjoy more and more success.
A full-service agency will prove more helpful
If you opt for a full-service online marketing agency, then not only SEO but all your online marketing requirements will be perfectly met, always. Whenever you need any assistance concerning website advertising, content, inbound marketing, or more, you know that someone is always there.
If you move from a company’s only-SEO plan to an all-inclusive package, you will also likely enjoy great discounts. As they understand your needs better with time, you will not even need to discuss things, and they will be ready with a solution or a recommendation beforehand.
So, now you surely understand that SEO companies are worth it if your business is important and you want to see it grow more and more with every passing day. Now, there are many SEO agencies that you will come across even if you do a simple online search, but you need to understand that not all are created equal. You have to invest a lot of time doing your research, seek suggestions, go through their website, go through customer testimonials, meet at least a few of them in person, and then decide which will be the ideal one for your needs.
Search engine optimization backlinks, what are they? How do they help us and our websites? Many people question the use of SEO backlinks. This article clarifies and discusses the importance and uses of search engine optimization (SEO) backlinks.
Backlinks are links from another website, and these links help direct the users from another website to a different website. The backlinks are known for different names, they are sometimes called hyperlinks, inbound links, and many more names, all meaning the same thing. These hyperlinks are attached to websites and blogs, enabling these websites to be discovered by search engines amongst thousands of sites.
Why Are They Important?
Backlinks are a major deal concerning visibility. Simply put, if a user wants their website to be discovered by various search engines, they can rely on these links. Depending on the backlink quality, search engines can display them as a search result or make them discoverable by taking into consideration their ranking and originality in the first place. There are thousands of pages online all over the world that the search engines collect and display, all being connected by these links.
Quality of the Backlink
Backlink quality is also a huge factor in dealing with SEO. The method in which the backlinks are obtained can also determine the website’s SEO ranking. Simply put, the more you have relevant backlinks pointing to your website, the higher the chances of your website SEO ranking increasing. Although this doesn’t mean you should start by going out and obtaining backlinks from every website you come across. The quality of the backlink is what determines your website being discovered.
Content of the Backlink
Backlinks also help in the prominence and ranking of websites and blogs. The worldwide web is connected to so many different links, all containing different contexts, backlinks, or hyperlinks found in those different websites that help improve those websites’ SEO rankings. Backlinks are a very integral part of a website, and that’s why using the proper choice of keywords will also increase the chances of a page being discovered by search engines.
Suppose a user gets a new website that he wants to be discovered by the Google search engine, but he doesn’t link it or has a backlink from another website or blog. The chances of his website becoming discoverable are very, very low. But backlinks enable this new website to become discoverable by search engines and readily available to people.
Let’s say site A is a marketing blog, and site B is a shoe vendor. So when site A is being discovered as a marketing site, then the possibility of site B being discovered is high because site B obtained a backlink from site A. As the backlink is under a marketing category, it can easily be discovered based on what the users want. The factors determining site B being discovered are based on ranking, originality, and context.
Backlinks play a very important role in your website discovery and ranking. They help prominent search engines like Google make web pages grow by increasing traffic, purchases, and many more.
The roofing industry is incredibly fast-moving and fluid, which can affect contractor-customer relationships. As a roofing contractor, you must develop strong customer relationship skills, particularly if you want to work with the client again or have that client refer you to their friends or relatives. Not only do positive customer relationships contribute to your business’s success, it directly impacts your roofing company brand. Here are the ten simple yet powerful steps you can take to create long-lasting client relationships, get referrals, and ultimately book more roofing jobs.
Make Communication Comfortable and Easy
Solid customer relationships need active communication, and that implies clients must be comfortable contacting your business. Let customers know if you are best reached via emails, Slack, text messages, Skype, or any other communication method.
It would help if you also tried to understand how customers prefer to be contacted.
Your communication with the customer during the project should be as frequent and lively as possible. Regular contact can help to build trust and makes sure that your client is cared for and that their property is in good hands.
Establish Rapport and Credibility Right Away
When first meeting with a customer. They must earn your trust. This sets the tone for the whole project. The objective is to assure them that your business is the right one for the task.
First, make sure that you convince they are in safe hands. They want to be sure that they got the best solution (your roofing company) even if they don’t know much about your business. Acknowledge that you fully understand their challenges, and they will sit to listen to your marketing strategy.
It could help if you could refer to your previous customers who had a similar problem. Showing that you have helped other property owners with the same challenges makes them feel more secure in trusting you with their roofing projects. You can achieve this on your roofing website through customer testimonials.
Set Expectations and Deliver Them
As a roofer, do what you have committed to and deliver on what you have promised a customer. And don’t just meet expectations; surpass them with incredible results, energy, and communication.
You can begin by setting realistic expectations with your customer from the onset, from what you intend to deliver to how you will offer and how you will keep in touch to improve that relationship.
Always remember the key ingredient to delivering and surpassing expectations-your attitude! Never underestimate the power of a cool, calm, and positive attitude to instill confidence in your potential client.
Express Customer Appreciation
Expressing your gratitude intentionally shows your customers that your roofing business values them and their properties.
Roofing contractors can convey such appreciations through a gift box, thank you card, or a gift card. Whether you have just completed a roofing project or want to spread some cheer, property owners appreciate the little gestures that show they are exceptional in your business.
Maintain an Active Social Media Presence and an Updated Roofing Website
Outdated or inaccurate information leads to frustration and loss of trust. If prospects cannot find what they are searching for, they will navigate away to your competitor’s website. Make sure that you update your business contact details when anything changes. Besides, make sure that you are responding to queries that prospects might have regarding your company.
Own Your Mistakes (Ad be results-oriented)
Mishaps and mistakes are bound to occur; the problem is how you bounce back from them.
This implies addressing the challenges right away (and apologizing if you are on the wrong), coming up with real solutions to what went wrong, and following up until rectified.
Ask for a Referral
Your strongest roofing leads should come from referrals. An excellent online reputation and word-of-mouth recommendations are efficient ways of acquiring new customers. Requesting your clients for a referral is a crucial step in the follow-up process. You can give incentives through discounts on future projects such as window replacement or gutter repair to encourage existing clients to refer their friends or relatives to your business.
Sending your client a personalized check-in email a few weeks after completing their roofing project is a practical yet inexpensive method of following up with your customers. Ensuring that their repair or installation is performing as expected and that their problem has been solved is vital to creating a lasting relationship with your customer. Furthermore, customizing emails for every client instead of sending generic emails shows your client that they are crucial in your business and that you are concerned about their satisfaction.
Ask For Feedback
Obtaining feedback is not just for wrapping up completed roofing projects. But you should deliberately and consistently ask your customer how you can improve the way you work together.
When you have finally onboarded them, for instance, call them to know how it went, what they loved about the entire process, and if there is anything that could have been done differently. This will show interest in their happiness and opinion, but you also learn important information for future customers you may have onboard.
As a roofer, you should create an open relationship where feedback is welcomed and respected to form a basis of long term partnerships.
Stay Connected to Your Leads/ Customers
Achieving roofing business success boils down to nurturing and building relationships. A relationship with a client does not end when the project is completed. Maintaining relationships with clients increases the chances of booking more jobs, not just referrals. Sending something small like a holiday card can make a huge difference.
Keep the discussion going with your customer or lead after the sales meeting. Provide added value by sending relevant roofing industry updates and news to clients or prospects.
Use These Tips to build stronger Relationship With Your Clients.
Acquiring new customers is a crucial part of running your roofing company. But if you want your roofing company to succeed in the long term, you should concentrate on managing relationships with existing customers. This will help to keep your customers coming back to book jobs for many years to come. If you want to create a new roofing website to improve your online presence, kindly schedule a free strategy session with our experts today!
The first thing you need is a reliable and attractive website to deliver company strategy to clients.
Nowadays, practically every roofing business – small or large has a website. If you don’t have a roofing website, you could miss out on potential leads and unlimited traffic. Most roofers have no idea where to start when it comes to creating a perfect website. To assist you to avoid their common pitfalls, here are the ten things you must avoid in your roofing website (and what to do instead)
Do Not Try to Make a Sale
Most visitors coming to your roofing website don’t have any clue about your business. They are only researching and are searching for various options.
If you attempt to make a sale right on your roofing website, you will turn away most of these property owners and possibly lose many leads. You want to get the property owner on the phone straight away, and that’s what your website should be created to achieve.
While it is true that you built your roofing website to book more jobs, you need to have something that makes you unique. Tell your prospects about the “why” and what needs does your service or product fill-in? All of these details will give your customers more of a unique experience and set your business apart in the crowded marketplace.
Call to Action
Now that prospects/ clients have landed on your roofing website, it should be obvious what they require to do next. A classic blunder that most roofers make is failing to offer this vital information. But you must tell prospects/ customers what you are requesting from them. This could be downloading an e-book or booking a job, but you need to persuade them to complete the action carefully. If a visitor has made it this far, it means that you have done a great job to hook their interests with your content and design, but you need to take your relationship with the customer to the next level.
Neglecting the Look of their Website
When looking at the pitfalls to avoid while creating a roofing website, having a cluttered homepage is undoubtedly one of them. A messy website will make your roofing company lose potential leads. Your roofing website should look professional and pleasant. Examine your roofing website from a property owner’s perspective and make sure it portrays the quality and professionalism you can offer as a roofer.
When visitors land on your roofing website, they want to find the information they are searching for quickly. This implies that the last thing you should have on your company website is lousy navigation.
Here are some tips that will help to simplify your client experience:
Use a theme; with a reliable CMS and a good theme, your roofing website can look friendly and professional.
Stick with the standards; Adhere to the primary navigation standard.
Avoid Overwhelming your clients: Your clients should be able to see your points quickly, and that’s why you should not add too much clutter on your pages.
Not Including Testimonials
When a prospect first lands on your roofing website, they don’t have sufficient information to trust your company straight away. You can help them trust your business by including a few testimonials on each page of your roofing website.
Testimonials from your previous clients are influential in creating trust with your potential customers. Ensure that any visitor who comes to your roofing website can read the testimonials without looking for them.
Not Making the Website Responsive
All roofing websites should be responsive today. This is because most customers browse more on their tablets and smartphones than on desktops. That said, your website needs to perform and look as good on a small screen as in a large one.
You can do many things to make your roofing website responsive; the easiest one is a partner with a reputable website designer who specializes in responsive sites. Using an experienced web design agency like Blackstorm Roofing Marketing will help you create a unique roofing website that will set your business apart from the competition.
Failing to Update the Roofing Website Regularly
Nothing is more frustrating than a roofing website that’s not updated. If your last entry to your blog or website was done four months ago, you send signals that you don’t care about prospects that frequent your site. Ensure your contact details are updated, and the hours of operation are clearly stated on your website.
Ignoring Search Engine Optimization (SEO)
While some roofers wrongly think that poorly designed websites mean negative user experience, its content can break or make lead and traffic generation. Topnotch content offers exceptional value and makes your site visible to search engines.
Unfortunately, there is no magic recipe to obtain high rankings on the search engines.
High search engine results don’t occur overnight. Conventional SEO is used to mix thin content, stuffed keywords, and lots of haphazard backlinks (whether credible or not)
Search engine algorithms have changed a lot and have incorporated various factors into ranking the site.
Long-tail keywords are the direction that the prospect’s searches are heading –a more natural approach.
It will be easier for you to rank for long-tail keywords than the shorter ones, and this will bring your business more qualified leads.
Instead of “roof installation,” you can try this long-tail keyword, “how much does roof installation cost?”
Other examples of roofing long-tail keywords can be found if you do an initial search on Google for the shorter keywords (otherwise known as the head term)
Post High-Quality Content Regularly
A stale roofing website will not develop a more substantial relationship with repeat clients or prospects. You must provide informative, fresh, and unique content. This frequent, topnotch content is nowadays regarded as a common SEO practice.
This adage still holds: content is king.
Consider incorporating an active blog component to your roofing website.
A blog will help you share helpful expertise and the latest roofing industry trends. Give your prospects value that will, in turn, make them trust you and build your brand.
Select topics that offer vital information and engage readers, in a well-structured format of at least 1000 words (if not more)
Encourage Social Engagement
One thing that can set your small roofing business apart from large brands is the ability to connect with your clients on a personal level.
An excellent way to enhance such relationships is via social network sites like Twitter, Instagram, Pinterest, and Facebook. These outlets offer a perfect way to strengthen your customer service recognition and brand identity. Combine regular blog posting and social sharing; you stand a higher chance of showing on top of Google results.
Tough to Find Contact Details
Your roofing company should be everybody’s business!
Clients and Prospects need to get in touch with your company quickly.
Mostly, roofing website owners do not show their contact details like phone numbers or emails prominently on the footer and header, or a dedicated contact us page.
As a roofer, you should make it easy for clients/prospects to contact you either by phone or email, or both. Have a contact us page or list your contact information at the bottom of your homepage. If contacting you directly is a step towards generating new leads, failing to include contact details could be a huge problem.
Place a clear call to action in the header with a direct phone number (example, call 700-555-555 for a free estimate today).
Slow Loading Times
If your roofing website loads slowly, you will lose potential leads/clients. By slow, we mean that your roofing website takes more than three seconds to load. In a world of instant gratification that we live in, we expect web pages to load faster and give the required information with ease.
According to Google, over 50% of mobile users leave a site that takes more than three seconds to load. A slow roofing website can negatively impact your search engine rankings.
This website pitfall may be a technical issue. So, it is crucial to get your web designer involved to look for ways of speeding up your website.
For new website design, make sure that having a fast loading website is at the top of your priorities when giving out instructions to your website design agency.
Forgetting the Analytics
A roofing website is not something that you create and forget about. The trends in customer preference and website design are constantly changing, and it is crucial to stay updated on what is happening in your industry. Fortunately, there are many analytical tools, including Google webmaster tools, that can assist in monitoring your roofing website’s performance. The more you understand the pages driving conversions and those slowing your website, the faster your roofing company can grow.
Unclear and Inconsistent Brand Messaging
Brand messaging is a success factor for all the major roofing contractors, but it is starting to gain traction among small roofing business owners.
The key here is storytelling.
This means that you need to create compelling content that connects your audience at an emotional level.
If you are like every other roofer out there; why should prospects or clients care?
To stand out, your messaging has to come from your brand beliefs and values. This is what will set your business apart from the competition.
Here is the most crucial part:
Your roofing website content should address your target audience’s motivations and needs, not your accomplishments or agendas.
Talk less about yourself and discuss more about solving your client’s pain points. It is a discussion that builds trust, which leads to more booked jobs or increased roofing sales.
Lack of Intuitive Design
The functionality of your roofing website should be intuitive to visitors. This means that they require knowing what and where to click to move to another page on your website.
Your menu should be visible on the home page and have clear icons where visitors can find what they require.
If users require too much effort to find specific information on your site, they will move to another area where the data is readily available.
Reminder: Make Sure You Don’t Have a Poorly Designed Roofing Website.
Generate more roofing leads with these easy and quick solutions to solve significant website design pitfalls. Include these practices when designing a new roofing website;
Use a compelling Call to Action that drives prospects down to the conversion funnel.
Have Google Analytics installed to monitor the performance of your roofing website
Provide crystal messaging to the right target audience
Post blog content regularly, focus on long-tail keywords, and share it on social media platforms.
Optimize the loading speed of your roofing website and keep prospects/clients engaged.
Make sure your roofing website provides an excellent mobile user experience.
Place a visible email or phone number in the header and the contact us section of your website.
Educate property owners about the benefits they will get by booking a job with your company instead of trying to make a sale.
Build Your Roofing Website Today
With all the tasks to juggle as a roofing contractor, you should hire a reputable website design agency like Blackstorm Roofing Marketing. We help design roofing websites that generate leads for your company by offering an excellent user experience for your clients.
And more importantly, avoid all the standard website design pitfalls discussed in this post.
Besides roofing web design and development, we will offer free consultation on content marketing to attract prospects, effective search engine optimization techniques, and a successful reputation management strategy.
If you want to build a new online presence for your roofing brand or revamp an existing roofing website, please schedule a free strategy session with our growth experts today!
In an industry where the competition claims the top spot, it’s challenging to differentiate and build your roofing brand. Difficult, but not usually an impossible task. With so many roofers across the U.S, you need to know what separates your business from the crowd. Competing with other roofing contractors requires a lot of persistence and hard work. Still, you also need to search for ways to outrank your competitors. Fortunately, this post will explore simple ways to make your roofing business stand out from the crowd.
1. Market Your Roofing Business Properly
Good marketing is an inexpensive and effective way to obtain clients and set your business ahead of the competition. Roofing marketing is more than standard digital marketing. It concentrates on creating a high-quality online presence to bring in new customers/ leads. Marketing through social media and roofing websites helps you to set an online presence unique from other roofers. It is an excellent opportunity to set your business from others and stand out from the rest by improving your roofing brand.
Marketing plays a significant role in bringing new business. Referrals can maintain your business, but crafting and implementing a cut-throat marketing strategy can help your roofing business stand out from the crowd. Having a roofing website is not enough anymore. You can slap the web address on your business card and other marketing materials, but what impresses prospects/ clients is how they interact with you on social media networks. Here are some tricks that will help you make most out of your social media profiles:
Post at least once a day
Respond to comments on your posts
Share crucial posts
Ask clients for recommendations.
Don’t forget to use more visual social media platforms like Instagram. Instagram is an excellent place to showcase your crew’s progress on the latest roof installation project. Showing your technicians in action portrays your team’s dedication, creating trust even before you meet the prospect/client.
2. Refresh Your Roofing Website
A good roofing website is a useful roofing lead converter and generator. If you have a roofing website but have not paid attention to it, you should take the time to revamp your website.
Your roofs work flawlessly and look spectacular, but if your roofing website appears like the web equivalent of mossy, dirty cedar shingles, you are missing out on new customers.
You want to ensure that when a prospect finds your business online, your roofing website, engenders trust that you are a reliable, reputable roofing company. If you have a static roofing website, then your business is missing significant sales and marketing opportunities every day. Here are a few strategies to look at to increase your roofing website lead conversion and capture performance:
Look at Your Keywords, Search Engine Optimization, page descriptions, and URLs
If these are non-existent, outdated, or don’t concentrate on the services you offer, you have to work harder because you are missing significant opportunities to get organic search traffic that could bring new customers.
Ensure that you have lead conversion capture points on your roofing website
Does your website have options for asking a roofing estimate or contacting your business? If not, they require to be added to the strategic places on your roofing website so that you don’t lose prospects that would instead fill out a form then call you.
Add photos of your roofing projects
You need to create a portfolio of roofing projects and a page to portray them on your roofing website. Prospects want to see your work before they decide to schedule a meeting with you.
Gather and Showcase Customer’s Testimonials
You can brag all day long that you are the best roofing contractor ever, but if no client backs up your claims, it doesn’t hold any ground. Reach out to your customers and see if they are going to give you a testimonial, then later post them on your roofing website.
Most of these changes stated above need technical assistance. Investing in revamping your roofing website is an investment that pays off in the long term. Consider performing a website audit to determine what tweaks will offer most out of your marketing dollars.
3. Create and Post Helpful Roofing Content
Just like the roofs, your website requires maintenance too. Prospects will begin researching online before contacting any roofing business. It would help if you positioned your business as an authority on all matters roofing in your area. One way to achieve this is to share and create content that helps property owners with decision-making and research.
Here is how you can accomplish this:
Write a roofing blog
Start blogging about tricks, advice, and tips affecting roofing in your local area. This does not imply that you have to blog daily, but remain consistent with your posting schedule. Over time, such blogs will drive relevant traffic for your business and establish trust with the local community.
Post on Social Media
Having a Facebook page for your roofing business does not mean much if you never take time to update it. Same case for Twitter, Instagram, Houzz, and other major platforms. In fact, having such pages and allowing them to gather dust will adversely affect your roofing business. Roofing contractors having social media posts is nowadays a rule, not an exception, particularly with younger property owners.
Launch Short-form roofing Videos
Use your phone to capture videos of ongoing tasks; create 30 seconds DIY roofing installation videos, or develop client video testimonials. Such videos will help your potential clients and generate relevant traffic and interest to your roofing website.
4. Develop Marketing Partnerships
You don’t have to market your roofing business alone. Find general contractors, roofing stores, and suppliers that will collaborate with you to sell your services. Creating a good rapport with contractors who do offer a lot of services in your area is an excellent way to generate new leads and establish a strong referral network. Identify a way to make this relationship mutually beneficial, and it will improve your roofing sales significantly.
5. Include something extra in your roofing estimate offer.
Every roofing business in your region likely offers roofing estimates. Consider what you might add to your estimate to make your business stand out from the crowd. Perhaps put it like a roofing audit instead of an evaluation. Or maybe you can collaborate with an energy-efficient company for a complete home energy usage audit, which is a component of roofing. There are endless possibilities here. Your team needs to sit and think about what your company can do differently.
6. Use Innovative Roofing Equipment
Having affordable, reliable equipment is a must if you want to operate a successful roofing business. But that’s standard knowledge.
Stand out with innovative, advanced equipment that assists your technicians to work smarter, not harder.
Providing your crew with equipment and tools that not only equips them but also helps homeowners can improve the chances of your roofing business succeed.
Set Your Roofing Business Apart From Competition Today
Should you require assistance or advice on creating your online marketing strategy or revamping your current roofing website, kindly schedule a free strategy session with our experts to know how we can make your business stand out from the crowd today!
As a roofer, you already know that roofing is a cutthroat industry. It takes a lot of time and effort to succeed in the roofing industry. There was a time in America when starting a roofing business was absolutely risk-free. The competition was sparse, towns were small, and your roofing business could be providing services within a 50-mile radius. Now, thousands of roofers are dotting the U.S landscape, thus creating stiff competition in the industry.
However, successful roofing contractors thrive in competitive environments. They view competition as an opportunity instead of an obstacle. As more roofers compete for local market share within the residential roofing segment, getting leads and nurturing client relationships is becoming more vital to remain competitive in the roofing landscape.
Without further ado, here are the proven tips that will help your roofing business rise above the competition in 2020 and beyond.
Get More Roofing Leads Offline
Despite the popularity of internet marketing today, old school methods of acquiring roofing leads are still crucial, particularly for small businesses and roofing marketing. Offline marketing utilizes various media channels outside of the internet to raise awareness of your roofing products or services. Here are the most effective offline roofing marketing strategies you can apply in your roofing business:
1. Door Knocking or Canvassing
Door knocking /canvassing is the most popular method of generating roofing leads offline. It is an effective strategy that needs discipline and focus. There is nothing that can override face to face meetings. The most common practice is to canvass the whole region after a storm has hit it. You know property owners who qualify for an insurance settlement. The only downside is that most homeowners will not do business with a roofer who knocks on their homes.
2. Direct Mail
Direct mail can still give you qualified roofing leads if done correctly. Long-form letters do not work well, but leaflets and postcards can always grab your potential clients’ attention. If you need high-quality roofing postcards for your offline advertising, get in touch with our experienced graphic designers today.
Direct mailing campaigns provides an effective way of staying away from the online noise. Since roofing is a visual industry, leaflets and postcards featuring images of your previous completed projects can be a great way of grabbing your target audience’s attention.
Leaflets can also offer excellent snapshots of your roofing services or products’ advantages compared to those provided by your competitors.
3. Trade Shows
Trade shows just don’t offer an opportunity to analyze your competitors; you can create awareness about your business, develop partnerships, and get new roofing leads. The trick is to give every prospect who visits your booth a freebie that they will consider valuable. Finally, make sure that you follow up on every prospect you meet.
4. Strategic Partnerships
There are thousands of roofers in your city that can refer you to good business. You only need to organize meetings with them and create strategic partnerships. You might also consider joining the various contractor alliance groups that are in your area. Take advantage of such opportunities to bring more new clients to your roofing company.
5. Host a Free Dinner
You can also identify some of your top commercial roofing prospects and invite them for a free dinner at a four or 5-star hotel. You can nick-name it “commercial property symposium.”
6. Local Seminars
Besides hosting a free dinner, you can organize an educational-based seminar for your client. Besides, you can also host a workshop for your business networking group. This is an excellent way of getting qualified roofing leads and positioning yourself as an expert in the roofing industry.
7. Free Roof Estimates and Inspections
Your offer can break or make your campaign. By providing free inspections and estimates, you are just opening the door for new clients. Make sure that you follow up with every new client.
8. Word of Mouth
It has long been said that word of mouth recommendations is the best form of outbound roofing marketing. This means your satisfied clients recommend your roofing services or products to their workmates, relatives, and friends. This way, you will get roofing leads without spending a dime on marketing your roofing business.
9. Outdoor Advertising
You don’t have to break your bank account on huge billboards to get your roofing company name in front of prospective leads. Professional-looking yard signs and vehicle graphics that are branded with roofing company names will help potential customers remember and think of you first when they need your roofing services.
If your roofing business does not have money to invest in billboard advertising, make sure that you keep your message simple and the artwork uncluttered. This will help the passing motorists to know what your roofing company is all about and convert to qualified roofing leads later when they require your services.
Effective Inbound Strategies to Generate Roofing Leads Online
Offline advertising still plays a vital role in doing your business in the roofing industry. However, if your company does not have an online presence, it will be hard to differentiate your roofing services or products. Your roofing business will get more traction via inbound strategies than with conventional or outbound marketing techniques. Here are some online marketing strategies that will give your business quality roofing leads if done correctly;
Get a Functional Roofing Website
Having a website is a must for any roofer who wants to get quality roofing leads online. If done correctly, your roofing website can be a lead generating machine that can turn around your business fortunes. You don’t require a fancy website with several pages to get roofing leads online. Here is a list of information that you need to include in your roofing website to convert prospects into leads:
Your phone numbers and roofing company logo at the top.
Eye-catching images: Potential customers who may require commercial roofing services will be persuaded by a relatable image that you put on your roofing website
Trust Indicators: This can include everything from industry certifications to online reviews or testimonials.
A Compelling and clear Call-to-Action (CTA): Your CTA should be assertive, prominent, and clear.
Your roofing website should load faster regardless of the device used whether on a desktop or mobile phones
Your roofing website should be optimized for search engines both for text and voice search results.
Invest in Google Ads to Get More Roofing Leads Online
Google ads work differently than other forms of roofing marketing. Whereas other marketing methods require the roofer to pay an upfront fee, irrespective of whether it works or not, roofers who use Ad words only pay a small fee when potential customers click on their ad.
This is what is known as Pay-Per-Click advertising. PPC is advantageous because it helps you target clients in a specific geographical location and demographics where your roofing services are needed most.
PPC tools make it easy to track your ad expenditure against the results you are getting. Ensure that you are giving your prospects bait like a free roof inspection or estimate to help them click on your ad.
Our tested and proven tricks and tips will help you make most out your Google Ads campaign:
Optimize Your Keywords
There could be hundreds or thousands of property owners searching for roof installation or replacement services in your neighborhood, therefore selecting the right keyword for your ad is crucial. To save your marketing dollars, make sure that you concentrate on keywords that have buying intentions behind them. Avoid using broad keywords but instead, focus on more specific keywords such as
“Commercial roofing contractors.”
“Residential roof installation.”
“Roof leak repair.”
When using online advertising, roofing contractors need to promote their services or products—grabbing your potential customer’s attention with a voice or text-based text if it might seem like an uphill task. Fortunately, there are some guidelines you can follow to make sure that your roofing ad stands out online.
For instance, make the best use of your title/headline such as “Professional Roof Installation in Tennessee” and a sub-header like “Obtain a 24-hour roofing estimate.”
In your roofing website content, briefly mention your BBB ratings and incorporate a compelling CTA “call now to obtain a no-obligation roofing estimate.”
Optimize Your Budget
Failure to set the correct marketing budget is one of the errors that most roofers commit. We highly recommend that you select the daily option, so that you don’t spend a lot of dollars within a short period.
Optimize Your Location Settings
When you post a roofing advert online, potential clients living in your neighborhood should find it. Google will determine which adverts will appear in any search or not based on the specified location settings. In other words, the location settings of an ad serve as an extension of its roofing keywords.
There are two main location settings that you can use to manage your PPC campaigns. A roofer can use keywords so that the ad will only appear when the prospect types the geographical location in his or her search. Alternatively, roofers can tweak their ads only to appear when searches are done within a specific geographic area.
Whatever the case, it is advisable to select both approaches when optimizing location settings. Let’s assume you are in Nashville, TN; you can use “Nashville Roof Replacement “or “Roofing Replacement Nashville.”
Test Your PPC campaign
Make sure that every element of your ad is working as it should. Check for errors and preview how the ad will appear in the searches. Develop up to five ad variants and test to see which one will be more catching, informative, and capable of generating more qualified roofing leads online.
Create Targeted Landing Pages to Get Roofing Leads Online
One way of getting quality roofing leads online is by creating landing pages with your potential customer. The main aim of running internet marketing campaigns is to send your prospects to your roofing website. So, consider your web visitor’s first impressions. Your ads should send potential clients to the right place to have the desired impact. Your homepage might not assist a prospect in making a decision, and the wrong page can send your chances away.
For instance, if clients click on an ad for TPO roofing, they might get annoyed if they finally land on a general roofing page. If they find information about flat roofing, they will navigate to another roofing company website. Similarly, if a customer searches for “Roofer in Memphis,” they expect to see results for roofers in Memphis, TN.
It is essential to design custom landing pages for all the clients that you target. If your roofing company serves customers all over the nation, then you need to create pages for every city that you serve. If you do different kinds of roofs, then consider creating separate landing pages for each roof.
Optimize Your Roofing Website for Search Engines to Get Quality Roofing Leads Online
You need to ensure that your roofing website is secure for search engines like Bing or Google to understand. It should be engaging, creative, and optimized to draw prospects in thus making it one of the best ways of getting free roofing leads online. Here are some factors that you need to consider when optimizing your roofing website:
Make sure that your roofing website loads in less than three seconds
Add authoritative content to your roofing website
Optimize your web pages using popular keywords related to your business
Add your site to Google My Business Listing.
Collect Online Reviews and Testimonials
With over 90% of clients reading online reviews/ testimonials, this is an integral part of the decision-making process. Clients trust what others say about far more than what you promote yourself to be. After you deliver exceptional service to happy clients, request for reviews /testimonials. It is essential to have a presence on major review sites like Yelp, Facebook Local, and Home Advisor.
Use Social Media to Get Quality Roofing Leads Online
Social media platforms like Facebook, Instagram, or LinkedIn can be powerful marketing tools that are mostly free to use. Having a vibrant presence on social media allows engaging prospects personally and giving a lot of essential tips on the challenges they face and how your company can help solve them. Here are some tricks you can use to boost your social media presence:
Answer client questions live on Facebook: A live video on Facebook can generate some interest in your prospects. Take questions from customers and offer informative, thoughtful answers.
Post-after-and-before photos: To prove that you an authority in business to your social media followers; post pictures of completed projects and quotes from your previous customers.
Create a blog and share it on your social media profiles; sharing individual blog posts is an excellent way of adding value to your followers and encouraging prospects to visit your roofing website.
While such methods may not generate roofing leads directly to your business, they play a crucial role in your marketing efforts.
Roofing Leads FAQ
Q: How do I get more roofing leads?
A: Generating more roofing leads begins with establishing an online presence with roofing website design and SEO. You need to make sure that your roofing company appears on Google’s Local Map Packs so that nearby prospects can easily find your business when they conduct a local search.
Q: How do I promote my roofing company online?
A: You can promote your roofing business online with website design, SEO, content marketing, and Google My Business. The stronger your online grows, the more likely you are going to generate quality roofing leads consistently. Your roofing website should have a compelling and clear CTA that converts visitors to leads.
Q: How can I grow my roofing business?
A: To help your roofing company grow, you need to improve your online visibility by implementing various internet marketing techniques discussed in this post.
Partner with the Blackstorm Roofing Marketing team to get Consistent Stream of Roofing Leads (Both Offline and Online)
With this guide, you have numerous tips and hints on generating roofing leads, both offline and online. As a roofer, you have many tasks requiring your attention, from managing workers to sourcing raw materials. Thus, you may not have all the time to test and implement some of the lead generation tips discussed above. So let the team at Blackstorm Roofing Marketing take that off your plate!
At BlackStorm, we provide the best internet marketing and website design services for roofing contractors who want to generate more leads and book more jobs.
Tactfully Market Your Roofing Business during the Coronavirus Pandemic With These Tips.
With more than 20,000 new cases reported daily worldwide, there is no doubt that the coronavirus (COVID-19) pandemic has wreak havoc and changed the way people do business worldwide. Unfortunately, no one knows when this pandemic will end. Because it has adversely affected the global economy in various ways, the global stock market has crashed, and the pandemic has hit many roofing contractors in multiple ways. This post will explore how the novel COVID-19 has affected lead generation and website traffic for roofing business owners plus what they can do to stay afloat during these turbulent times.
How Has COVID-19 Impacted the Roofing Industry?
Like all other industries, the roofing industry is feeling the ripple effects of the coronavirus pandemic. Mass public quarantine, social distancing, curfews, and restriction of movements put into assisting fight the spread of the virus have adversely affected most businesses worldwide. In the roofing industry specifically, the adverse effects have been on the production and distribution of solar roofing panels, mostly in China, where these panels’ mass production occurs.
Among other adverse effects, U.S roofing contractors can expect to experience the pandemic results, including price fluctuations and higher costs, logistics breakdown, order cancellations, material shortages, and extended delay in product shipping and fulfillment. Ultimately, this will result in slow project completion times.
With more than 2 million cases across the U.S., the novel COVID-19 has become a severe threat to our economy. There is uncertainty all around, and roofing contractors are not an exception. The restriction on social distancing is making it difficult for roofers to schedule appointments even for roof inspections. Homeowners are worried that they might contract the virus and prefer that no roofing technician visits their homes.
What Does COVID-19 Mean for Roofing Contractors?
The roofing market is expected to be on a downward trend for the next few months or so. There will be a drastic shift in supply and demand; many customers are only spending money on what they deem essential during this pandemic. With the reduction in the roofing marketing budgets, many roofers have resorted to delaying or canceling their advertisements campaigns to ride out of the pandemic unscathed.
Besides, Pay-per-Click advertisements are also facing problems. Despite a significant drop in web traffic and the turbulent market, Google ads prices are the same as before. Hence, cost-per-conversion has increased for every industry and market, even travel.
These points are adversely affecting lead conversion or failing to generate roofing leads in the first place. The roofing and travel industries have been negatively hit by the pandemic, unlike other industries like pharma, food, and media, which have seen a spike in website traffic over the last few months.
You may think that lead generation is futile in such a scenario, or you might find it hard to generate roofing leads. As a roofer, there are several things you can include in your marketing strategy to generate qualified roofing leads during this pandemic. During the coronavirus pandemic, door knocking is not an effective way of generating roofing leads. Put merely; door knocking is dead.
How Do You Generate Qualified Roofing Leads During the COVID-19 Crisis?
Business Magnate, Warren Buffet, once said, “Be fearful when others are greedy, be greedy when others are fearful.” That should be your mantra during this pandemic. With experts suggesting that the global economy is headed towards a recession, others like Carl Icahn say there is still room for the market to plunge. Scary, isn’t it?
You can still see this as an opportunity; your roofing business requires doubling down and strengthening your internet marketing strategies. There will be less competition. Hence, it will be easier to see great results, and in some instances, get some Google ads deals when prices are slashed due to their low demand.
So, instead of reducing your roofing marketing budget, you need to concentrate more on it. You need to take this pandemic as an opportunity to strike and gain a competitive advantage in the long run. Sure, the results may not be instantaneous; but you will achieve some significant gains in the long term. Which brings us to the next point; there are two methods of generating leads during the coronavirus pandemic-you can opt for instant lead conversions or stock-up on leads when the roofing market is healthy or booming.
Tricks and Tips for Generating Roofing Leads during COVID-19
With the two options in mind, here are some tricks and tips to help roofers generate leads during COVID-19; some focus on stocking-up leads and others on instant lead generation.
Concentrate More on Audience Engagement
One of the most effective ways to use internet marketing to generate qualified roofing leads is through social media networks. Hence, you need to concentrate more on your roofing social media marketing strategy even now. Many roofers are making a mistake here by abandoning their social media pages altogether to focus on other things that they deem to be more important. Don’t make the same mistake! When your roofing brand is active on social media networks, it shows your prospects that your business is running. This will also keep your business ahead of the competitors.
Most social media networks contain built-in features to generate roofing leads like live streaming, hashtags, and pay-to-trend, amongst others. Use such features to their full potential to create exclusive roofing leads. Use them to bring the attention of your active roofing services and products, or use it to push other forms of content, including webinars or blogs. It will help your roofing business to interact or socialize with your clients on a more personal level. You can generate more roofing leads for your active roofing services or stock up leads that will convert once the pandemic is over.
Improve Your Online Presence to Generate Roofing Leads during COVID-19
With the novel COVID-19 in full swing and more and more homeowners boarding in the online bandwagon, there is no better time to improve your online presence. Having a superior online presence can help you build your brand and attain credibility that will help your business attract new clients. Plus, it makes your roofing company more readily accessible to clients to find out what your business has to provide.
According to a source, Internet hits have increased up to 70% during the coronavirus period. With so many property owners, spending much of their free time online, why can’t your roofing business take advantage? To improve your roofing company’s presence, you can;
Improve customer experience across various online platforms that they are using
Again, there is no better time to improve your online experience than now. And don’t forget, even if you have a superb online presence now, there is always room for improvement. So, step out and give your roofing business the online presence it deserves.
Create or Repurpose Content
Like boosting your online presence, quality content can help your business generate roofing leads by organic searches through SERPs and SEOs. Don’t forget that content is king. So if you were forced to cancel any seminar or event due to the lockdown restrictions, you could repurpose to publish that content online or create new content relevant to the situation and your roofing company. You can launch demos, newsletters, articles, and interactive games, amongst others.
This will assist in terms of SERPs and SEO by generating relevant, roofing website traffic.
Re-evaluate your Current Marketing Strategy and Adapt Your Services Accordingly.
What used to work efficiently before might not work to generate roofing leads now during COVID-19. Hence, you need to adapt your marketing strategy to generate qualified roofing leads online. The easiest way of achieving this is by giving special discounts. But if your roofing services are not relevant in the current market, they will not sell. You can rebrand or invent new services that will appeal to your potential clients in such a scenario.
This coronavirus age is not the time to sit and fall back to your conventional roofing marketing strategies. You need to get creative with your marketing tactics. Having a unique way to market your roofing business will help you to stand out from the competition. Not only that, spicing up your marketing can help to bring new prospects and keep your business booming during the COVID-19 pandemic.
Double Down on Internet Marketing
During times of coronavirus crisis, roofers who will double down their digital marketing efforts will stay ahead of the curve. Some roofing contractors will close their businesses down out of instinct, while others will concentrate on improving their online marketing strategies. While this is unfortunate and understandable, it also presents a chance to roofers willing to be more aggressive to market their business during these uncertain times.
Here are some of the ways roofers can scale their digital marketing campaigns:
Local SEO for Roofing
Roofers who will stay consistent with their digital marketing campaigns will continue to accumulate reviews on their Google My Business Profile. This will help to improve your ranking with the local map pack for short-term lead generation and give you a competitive advantage in the long term.
Organic SEO for Roofers
Google is becoming more intelligent every month. Furthermore, roofing websites that stopped their optimization efforts will eventually die in organic search.
While some roofers pull paid ads from Google; others capitalize by buying cheaper clicks during the coronavirus period. While we have not seen any significant drop in the ads’ cost, there is an expectation that they will eventually drop. This implies that roofing contractors can purchase valuable keywords at a fraction of the price they would have bought a few months ago. That’s an opportunity!
Give Special Offers
Another effective way of generating roofing leads during COVID-19is by giving out special offers and discounts. Sounds simple, isn’t it? Your roofing brands can develop various incentives like extended trial periods, free access to some roofing services, or refunds. Though property owners may not book jobs impulsively, if your digital marketing strategy is well-crafted, they may be attracted to your roofing brand. Homeowners are spending more and more time online, thus giving them such offers will help your business get their contact details, which you can use later to generate roofing leads online.
Even if you opt to give them free content, they will be part of your roofing service ecosystem, and once things return to normal, they will book jobs post the discount periods. Hence, this method can help you generate instant roofing leads or stock-up leads that will convert later after the coronavirus pandemic. If done correctly, this method can help your business to develop a long-term relationship with your clients.
Host Webinars to Generate Roofing Leads During COVID-19
Roofing marketing events are ideal ways of generating exclusive leads within a short time, but given the current pandemic, it is nearly impossible to organize one. As you already know, many summits and events for Google and Facebook were canceled indefinitely. Fortunately, there is an alternative to this; online sales presentations. That is, you can host virtual meetings for your potential clients to generate roofing leads online. Webinars are the closest alternative to conventional roofing marketing events.
The Bottom Line for Roofing Contractors during COVID-19 Pandemic
Coronavirus pandemic or not, marketing your roofing services or products remains an integral part of running your company. But, how can improving your marketing strategy during the coronavirus pandemic benefit your roofing business? There is no doubt that some roofers will make most of this pandemic by;
Using It as an Opportunity
Now it is the best time to show that you are a superior roofing contractor and market your services that way. If you can satisfy customers’ needs in times of crisis, you are creating an everlasting imprint on their client’s behavior and psyche.
Contact Blackstorm Roofing Marketing
Like you must assist your clients during the COVID-19 pandemic, our duty at Blackstorm Roofing Marketing is to help roofing contractors succeed. Since door knocking is not a viable method of generating roofing leads, Blackstorm Roofing marketing is responsible for providing affordable internet marketing services to keep your business afloat during these uncertain times. Well, we can help your business to:
Get ahead of your competitors
Understand your target audience.
Set your roofing business for success after the coronavirus period
Are you looking for foolproof ways to generate free roofing leads online?
If yes, this post will give you tips to help your roofing website generate free qualified leads online.
And by qualified leads, we mean property owners in your area who are searching for roof installation or repair services.
Or, if you are a commercial roofing contractor, local building owners are looking for the services you offer.
For a roofer, finding new clients is key to growing your business.
There are various factors you need to consider to look for ways of generating free roofing leads online. The first one is that digital marketing is a crucial investment in your business. It takes a lot of money and time to achieve success in any marketing. This post will explain five easy ways to generate qualified roofing leads online.
Tip #1: Revamp Your Roofing Website
Your roofing website is a powerful resource that will help property owners know about your services. It is a tremendous free lead generating machine at your disposal. Long before homeowners call you or fill the contract forms, the first visit your roofing website. They may peruse it for a few minutes to check if you specialize in the type of their roof.
An easy-to-read roofing website is vital in making an impact on property owners in your area.
Here are a few tweaks that you can implement to improve your roofing websites conversion rates:
Create informative pages describing your services and their benefits to homeowners.
Develop a visually-appealing roofing website, including quality photos, and easily read pages with prominent contact details.
Make your contact details form simple to fill out. It should contain as many text boxes as possible, and provide a benefit such as a free quote.
At BlackStorm roofing marketing, our lead generating system begins with creating an SEO-friendly, stunning roofing website designed to convert prospects/visitors into qualified leads. If you want to take your roofing business to the next level, schedule a free strategy session with our team to create an informative, mobile-friendly, and high converting roofing website that will help your business generate free leads online.
Tip #2: Concentrate on What Makes You Stand Out from Other Roofers
Between niche contractors and big roofing business brands, the roofing industry is a very competitive field. So many roofing contractors brand themselves with the same messages. With the stiff competition, property owners need to know why they should trust your business and not other roofers in your area.
Almost all roofing contractors have some level of experience, so add value by telling prospects/ clients how long your business has provided exceptional services. Many roofers promise to offer a free quote, so level up your game with a free inspection. Concentrate on marketing that showcases your cut-above and strengths.
Tip #3: Improve Your Roofing Website’s SEO
Remember the numerous searches you conducted on the web. How often did you visit the second page of your search result? For most property owners, the answer is never. Over 40% of income is obtained from the search results. That’s why search engines must easily understand your roofing website. This technique is known as search engine optimization. Several factors are involved in how search engines rank your website.
Here are a few tips that roofing contractors should consider to optimize their roofing websites:
Make sure that your website loads in less than three seconds
Optimize all pages on your site with keywords relevant to your roofing website
Add authoritative and informative content to your site.
Not a direct method to generate free leads online, but having tons of positive reviews on significant directories can help your business grow. As a roofing contractor, your online reputation is one of the vital aspects of your online presence. Most property owners will conduct several searches for your business online before they hire you.
With over 90% of property owners reading online reviews, this is a necessary decision-making process. Prospects trust what other homeowners have to say about your business than anything you try to convince them. After you provide exceptional service to satisfied clients and request positive reviews, happy clients will always want to assist other stranded homeowners in finding your services. When you have a satisfied client, you can ask positive reviews on your roofing website.
Tip #5: Invest in Pay per Click (PPC) campaigns
Many popular roofing keywords appear on top of the Google search results page. They are known as pay-per-click because these roofing websites pay for every prospect who clicks on the link. When many property owners are not going past the first page, PPC ads are the fastest ways to get on top of Google search results. In fact, these ads account for over 10% of website traffic, helping to skyrocket your site traffic and generate free leads online.
Roofing contractors can take advantage of Google Adwords to start their internet marketing campaigns. PPC ads allow you to monitor your conversion rate, set your budget, and research for keywords that will resonate with your prospects/ clients. It is crucial to know that these ads are costly, but the return on investment is higher compared to other conventional marketing methods.
Start to Generate Free Roofing Leads Online Today
Generating leads is the most vital aspect of growing your roofing business online. If you don’t have a system to get free points online, then the Blackstorm roofing marketing team can help.
As a roofer, the #1 challenge you face is consistently generating qualified roofing leads. However, once you get a lead making machine that works, the advantages are endless. Unlike other roofing marketing agencies, we help to generate roofing leads exclusive to your roofing business.
If you are a roofing contractor that wants help in generating free roofing leads online, then kindly schedule a free strategy session with our experts to take your business to the next level today!
Improve your Click-Through-Rate, Reduce the Cost of Acquiring Leads, and Make More Money with Google Ads (AdWords).
When it comes to search engine market share, Google is the market leader with more than a 75% stake, but nowadays, Google has become more than a search engine. Google Ads (AdWords) is an excellent tool that can boost your roofing website rankings and plan an organic search strategy by assessing the right keywords for your target audience.
Roofing contractors are always looking for qualified leads. There are multiple ways that roofers can use to generate leads, but one of them surpasses them all, which is Google Ads (AdWords). Google Ads (AdWords) provides an intention-based platform, where your roofing business is presented in front of property owners that need to install a new roof or repair an existing one.
A property owner may only need to install a new roof after 2 to 3 decades, thus being able to present your business in front of them when they need your services is the ultimate lead generating machine. That said, other roofers consider it as a waste of marketing dollars because they cannot get the right prospects to click on their ads. Google Ads (AdWords) can help you to grow your roofing business and generate qualified leads for your company if done correctly. This post will explore the top ten tips to help you generate more leads and book more jobs with Google Ads (AdWords).
Here are the top 10 Google Ads (AdWords) tips that we will cover in this article:
Stand out from other roofers with call-only ad campaigns
Make sure that your landing pages are designed to convert
Create a unique ad copy
Utilize a lot of ad extensions such as callouts, structured snippets, and call extensions.
Add negative keywords because they are as essential as the targeted keywords.
Bid on your roofing brand
Structure your ad campaign for success
Make sure you target the correct locations
Retarget, retarget, retarget.
Use Calls-only ad campaigns to stay ahead of the game
As the name suggests, call-only ads are advertisements that can only be used to make a call. The fantastic thing about these ads they are always on point and help your roofing sales representatives to close the deal over the phone.
Most property owners want to speak with a representative over the phone and giving them a chance to call straight from the ad gives your business the edge of closing the lead before they contact your competitors.
Call-only ads are great for roof repairs, as property owners want to talk to someone immediately to fix their problems. They work seamlessly with local keyword searches as the intent is urgent and wish to speak with a roofer over the phone than researching.
Here are some keywords suggestions that you might consider for calls-only ads:
Make sure that Your Landing Page is designed to convert
If your ads are directing prospects/ clients to your homepage, you are losing a massive chunk of qualified leads. A landing page is one of the crucial elements of a great Google ad words campaign. It can be the difference between the failure and success of your roofing business. Thus the design of your landing page should be conversion oriented.
When conducting a Google Ad words campaign, the main objective of a landing page is to generate an inbound phone call. One method that will naturally create calls is if you have placed your phone number on the right-hand corner of your ad using a call to action.
A conversion-focused roofing landing page should contain the following elements:
It should have a strong headline that communicates the benefits your business offers.
A clear call to action that compels prospects/ clients to take action
It uses the main keyword(s) in the heading, which communicates the ad.
Differentiating features and trust factors- This may include testimonials, star ratings, reviews, or anything that sets you above other roofers.
Simple to navigate as it gives relevant and straightforward information.
Obvious and Clear steps: Draws a picture of how it is more accessible to partner with your roofing company.
Create a Unique ad copy
In the roofing industry, you are competing with roofers running PPC ads and directory websites like Thumbtack, Home Advisor, amongst others. Roofing is a very competitive field, and your ad copy should stand out from the rest in the market.
Google will give you three headlines and two descriptions for your ad copy, but these descriptions and headlines may never show up. Your first headline should incorporate the keywords that you are targeting; the second headline should be the call to action (something like schedule a free roofing estimate or call us for a free quote). In the description text, you should explain what makes you different from other roofers online. For example, 2 decades + of experience, fully licensed, insured and bonded.
Track Your Ad Conversion Rates
You should remember to setup conversion tracking that will help to separate right calls from bad ones. In Google Ads (AdWords), roofers can opt to make calls that last for a certain period. It is crazy for any roofer not to have a proper mechanism of measuring how the ad campaigns are performing. If you are not tracking your ad campaigns accurately, it is tough to know how to improve your Google Ads (AdWords) campaigns.
Without conversion tracking, roofers will not know which keywords generate leads or the ones with a high click-through rate. Some of the parameters that you need to track include:
This can be achieved by setting a call extension and monitoring the amount of time that you deem to be a lead.
Your preference will determine the duration of your call, but 60 seconds is a great place to start.
Schedule an online appointment submission
Filling a form and submitting it online.
Utilize a lot of ad extensions such as callouts, structured snippets, and call extensions.
Extensions are pivotal to the success of your roofing Google Ads (AdWords) campaign. They make your roofing website to appear on top of Google search results and thus drawing the attention of prospects/clients. Using extensions will improve your click-through rates, which will result in a higher quality score, thus lowering the cost per click and more revenue for your roofing business.
Here are some extensions that roofing contractors should implement in their Google Ads (AdWords) campaign instantly:
Site link extensions: These are links from other pages on your roofing website. This is an excellent place for “Why Us” or “About us” page. Use sitelink extensions by sharing other pages on your roofing website. This could be utilized to showcase one of your client testimonials, service page, FAQ, or contact us page. Sitelink extensions occupy a lot of space in the search engine results page.
Callout Extensions: This is where the roofers spell out their differentiating features or advantages to the clients. Callout extensions are typically added after the description lines. They can be used to entice the prospects or give additional details about why the roofer stands out from the rest—for example, showcasing your A+ BBB ratings, offering Lifetime Guarantee, and free estimate.
Structured Snippets: Google gives roofer various headline options to select from when adding structured snippets. For roofers, the ideal headlines are highlights, types, services, and neighborhoods. This could be utilized to highlight the services you provide (repairs, deck, siding, windows). Types could be used to show the kind of roofs you provide (such as TPO, flat or metal roofing). Neighborhoods are ideal for roofers who provide services to specific towns or cities.
Call Extensions: This allows prospects on mobile to call your roofing business. It is advisable to schedule this extension for business hours only.
Location extensions: When a property owner is searching for a roofing company, they usually are not going to come at your doorstep, but this extension will help prospects to know where your business is situated, operating hours, and show up in Google maps.
Price extensions: It is difficult to show prices of roofing tasks as they will differ from house to house, but there is a creative way of displaying prices using Google’s price extension. The goal is not to get prospects to click your extension but to portray that you are a no-risk roofing company.
The extensions discussed above may or may not show up in your ads all the time. This will depend on your keyword, quality score, ad position, competition, among other factors.
Add Negative Keywords to Your Google Ads (AdWords) Campaign
Negative keywords should be added instantly when launching a Google ad campaign. This should be a continuous process as various search terms will come up as you continue with your campaign. Considering, roofing keywords are generally competitive in paid search marketing; negative keywords are particularly crucial. Without them, you will end up spending your marketing dollars on irrelevant traffic.
Here are some quick negative keywords that you can add straight to your ad campaign;
Neighboring cities that you don’t accept work
Competitors in your region (unless you want to target them)
DIY or cheap
Red Roof Inn
Auto Manufacturers (i.e. F150 Roof Leak)
You should continue looking for more search terms and adding negative keywords to minimize the cost per lead and improve the quality of searches your ads show up for. This takes time and effort, but it could be the difference between a waste of marketing dollars and running a successful ad campaign.
Bid on your Roofing Brand Name
Bidding on your roofing brand keywords is a complicated one to think about. If prospects are searching for your brand online, they want to work with you, right? Then why would you spend your marketing dollars to get that lead/client?
It would be awesome if each search for your brand meant that they are going to become your customers, but that is not the case always. Most roofing contractors are nowadays using their brand names in the industry. For example, Johnsons windows and roofing or Terry & Sons roofers.
This implies that when a prospect searches your brand names, it is more predominant than other industries that PPC ads will show up in the search results. This is because they are focusing on keywords such as “roofing” or “windows and roofing” Bidding on your roofing company keywords will help you stay on top of Google search results when those competitors appear on the search results page.
The good news is that bidding your roofing company keywords will be cheaper due to their relevance and quality score. This means that you will pay a low cost per click and get ahead of your competition in capturing more leads.
Structure Your Google Ads (AdWords) Campaign for Success
The structure of your Google Ads (AdWords) campaign plays a critical role in the cost of acquiring leads. It is going to affect the cost of buying roofing leads. For roofing contractors, it usually goes beyond the products or services offered; thus, your campaign must consider that. For instance, you may provide the following services;
The services listed above should be in separate ad groups because they will explore that service and be directed to their landing pages. After making a good structure for your campaign, you need to develop a unique ad copy that will differentiate your business from other roofers online.
Make sure you target the correct locations.
All roofing contractors know the most lucrative zip codes and neighborhoods in the city. When you target the correct locations, you will set higher bids in those profitable neighborhoods to present your roofing company in front of homeowners looking for your services online.
Your cost per click and lead may go up in those areas, but they are profitable in the long run. Alternatively, you can reduce your bids for less expensive neighborhoods and zip codes in the city. This will ensure that you are maximizing your marketing dollars.
Retarget, Retarget, Retarget !
When property owners require a new roof, they will first research online, ask for reviews and recommendations from family and friends or look around for the best price before they make up their mind to hire your roofing company.
Frequently the property owner is ready to contact your business, they click on your roofing website or ad, but they are distracted by kids who come out of school or their pet that knocks at the garbage can. Fortunately, ad retargeting can help you to get that lead back to your business.
Ad retargeting is an effective way of getting more roofing leads online since they are warm, and have already visited your roofing website before!
Grow Your Roofing Business with Google Ads (AdWords) Today
If you are a roofing contractor, then you know that Google Ads (AdWords) are effective marketing tools because they deliver immediate results. That said, many factors go into creating a successful Google ad campaign that will bring more leads without wasting your marketing dollars. Using the ten tips discussed above for your company will assist your roofing business to get more leads, profitable jobs, and estimates.
If you are a roofer who doesn’t have previous experience with Google Ads (AdWords) but wants to stay ahead of the competition, feel free to schedule a free strategy session with our experts for assistance today!
In March 2016, Google announced that over 50 million websites were culprits of getting hacked. A statistic that has ever been rising rapidly in recent years. If your roofing website has been hacked, it could adversely hurt your rankings, so prompt action is essential. As a roofer figuring out your next course of action may be your biggest headache. This post will help you to understand why roofing websites are hacked and ways that you can use to shield the bad guys from accessing your site.
Many roofing websites are created using the four significant Content Management Systems like Drupal, WordPress, Magento, and Joomla. WordPress controls over 60% of the total CMS market. So, this post will generally concentrate on WordPress sites, although the concepts can still apply to the other content management systems.
Why Would the Bad Guys Want to Hack Your Roofing Website?
Quite often, roofing contractors misinterpret the importance of securing their sites because they see themselves as unlikely to get hacked. However, roofing websites can be cut because they are perceived as vulnerable, so the bad guys can use software to hack massive sites automatically. So, what do hackers gain from their malicious acts?
As a roofing website owner, you will have several clients making payments online; hackers see this as an opportunity to sniff financial information of your clients like debit or credit cards.
Automated Black Bots
Roofing websites can become vulnerable to hackers through an automated script. Same way, Google crawls your site to index content hackers use black bots to check for vulnerabilities.
This is where hackers place redirects or links in your site to earn affiliate revenue. Note that these links or redirects are not visible.
Here hackers try to access your server and send out thousands of spam emails; this will get your site and server blacklisted easily, increase utility bills, or even get your roofing website shut down.
Hackers can infect your client computers with malware such as key loggers, viruses, or other malicious software to capture information.
7 Important Steps to Take If Your Roofing Website Has Been Hacked
Inform Your Web Designer/Hosting Provider
This is the first crucial step you need to take immediately after you realize that you are a culprit of a hacking incident. In most cases, your web hosting provider can help to fix hacking problems because they are equipped with the necessary expertise to handle such issues. If your hosting service provider is not in a position to help contact your roofing website designer or system administrator.
Run a Complete Virus Scan On all Your Computers
The bad guys in their efforts to hack your roofing website infect your computer with spyware, viruses, malware, and Trojans. Use an effective commercial antivirus to detect such problems. The hackers create backdoors, which help them to avoid the normal authentication process to access your roofing website.
Remember those un-used plugins and inactive themes are soft spots for creating hackable back doors. Many renowned roofing website designers help roofers in scanning malicious and malware codes.
Assess the Nature of Damage
It is vital to know the severity of the hacking attack and the damage caused to your roofing business.
By knowing its severity, you will develop an appropriate strategy to fix it up. Get the data from the Google Search Console, where you might have received messages on malware and spam.
Also, look at your webmaster tools under the “security issues” segment to know the kind of hacking that was experienced. Checking all threats can be quickly done by comparing it with a backup.
Change All Passwords
Changing passwords is one of the initial steps to take when your roofing website is hacked. Just do it- alter your passwords even if you will write them down in a book, after doing thorough clean up and virus scan-reset, all the passwords. Since the bad guys are about your email addresses and passwords, make sure that you reset a password that is hard to guess.
You should change passwords on all sites where you have entered financial and personal details. Try to reset passwords that are hard to crack.
Shut Your Roofing Website Down
You should take your roofing website offline temporarily after the hacking incident. This action will help to save clients and people who access your roofing website from malicious span files and malware. Secondly, it will give time to your web designer or hosting provider to fix the issues without any interruption.
Clean Your Roofing Website
Before you begin the process of cleaning up your site, you should first check the backup of your site because it might contain crucial information. You need to clean up your database and file hacks by checking what the hackers have modified or changed and ought not to have been changed.
Get rid of all the URLs created by the bad guys, but be careful not to remove pages that you don’t need, because hackers might have infected useful pages that are crucial to your roofing business and which can be restored to their initial original state through your backup.
Ask for a Google Review
Once you have finished all the steps discussed above and have reset your website successfully, make sure that you request for a Google review to unflagging your site as risky. You should head straight to the Google search consoles and check for issues. Google will ask you to provide details on what you did to clean the site for every category that was hacked. This review process may take several weeks for it to be completed. However, this wait is worthwhile because, in the end, Google will leave a positive review that will describe your site as safe and secure. Don’t forget to ask for this review.
Getting your roofing website hacked is no fun. But you can regain control of your website. Remain calm and call the right design or hosting team to keep your site running.
So there are various lessons that roofers can learn from this unfortunate experience. Some of these include hiring a reputable roofing website designer, checking reviews regularly, and installing a powerful antivirus. Having the right roofing website design team can make all the difference when your site is hacked.