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Graphic Design Local Marketing Marketing UX Web Design Website Website Design

How User Experience (UX) Design Affects Your Plumbing + HVAC Sales

As a plumbing + HVAC contractor, your customers must always feel that you appreciate them.

Having a responsive plumbing + HVAC website design is one way of making sure that your prospective clients get a good experience from interacting with your site. You will not only keep your website users engaged in your content but also interested to know more about your services.

User experience is a common buzzword in online marketing right now. But what exactly does it mean and how can it benefit your plumbing + HVAC business?

The Meaning of User Experience Design

User experience generally refers to how a person feels when they visit your plumbing + HVAC website.

Companies spend a lot of money and time researching and creating etheric designs for their websites because it is no longer a secret that designs have an impact on sales.

It is a time you also understand that the ultimate success of your plumbing + HVAC website depends on feelings that potential users experience whenever they chek-in.

Why is UX Design Crucial for Plumbing + HVAC?

UX design is essential for plumbing + HVAC websites because it generates positive experiences for visitors and makes them want to know more about the value they can get from your plumbing + HVAC products or services.

Suppose a worried business or homeowner bumps into your plumbing + HVAC website in search of storm damage repair services. Upon landing on your homepage, they find a site that is hastily designed by an amateur (probably the contractor’s cousin) with a poor content plan and full of grammar or spelling errors. As a result, they can barely find sufficient information about storm-damage repairs services on your page. What do you think they will do?

You are right, the swelling sense of disgust and frustration will make them bounce off from your business and find the next most-promising plumbing + HVAC solution provider.

On the flip side, these are the aspects that will give visiting clients pleasant user experiences and earn your plumbing + HVAC company business

  • Pleasant images that showcase your contractor experience
  • A menu that is easy to navigate and identify the required services
  • High-quality content that spots common homeowner problems
  • Visible call to action buttons, including contact information and phone numbers

If your plumbing + HVAC website instantly connects the users with services they require, conversions will rise, and sales will rocket as well. That’s the trick of it.

What Makes a Positive User Experience? 

There is no right answer to this question. The truth is that every user has their unique preferences when it comes to user experiences.

The big question is, how do you ensure users have a great experience with your plumbing + HVAC website?

First, you need to identify what your user needs are. Clients fall into different classes. Some want emergency services from you, while others just want to get information for their upcoming projects.

Secondly, create an environment that connects users with information or services they need most. This is one area that most plumbing + HVAC contractors fail, causing them to lose sales and have high website bounce rates.

Finally, ensure your alternative resource or service pages offer exact information that your targeted users crave for. Most importantly, have a responsive website than all other competing plumbing + HVAC contractor in the neighborhood. Make your business stand out!

BlackStorm Plumbing + HVAC Marketing is always here to ensure your clients get excellent user experience with minimal strain locating relevant information.

Final Thoughts 

Your current plumbing + HVAC website may not be offering a pleasant user experience your business deserves. With proper professional consultation, your plumbing + HVAC website user experience could be enhanced over time, and the results of such interventions will reflect in the increased volumes of sales your business will make through the website.

BlackStorm Plumbing + HVAC Marketing team is always here to give your business a big win!

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Graphic Design Local Marketing Marketing Web Design Website Website Design

5 Reasons Why to Hire a Professional Web Design Agency to Build Your Plumbing + HVAC Website

Are you stuck between hiring a professional web design agency to build your plumbing + HVAC website and doing it by yourself?

If so, this article intends to give you numerous reasons why hiring a professional web designer for your plumbing + HVAC website is worth your money.

According to the US Small Business Administration, more than 97% of business owners that try to build websites on their own fail at the job and never launch a site at all.

In today’s plumbing + HVAC market, your website could be the only place that customers can get to interact with your business intimately. Therefore, without a responsive and professional website, your plumbing + HVAC company stands to lose out on interacting with tones of potential clients surfing through the web. You should focus on making a plumbing + HVAC website that appeals to your prospects as much as possible.

But before you decide to go the DIY (do-it-yourself) route, consider the following top 6 reasons why hiring a professional web design agency can do the trick much better.

1. Hiring a Web Design Agency Will Give You a Professional and High-quality Plumbing + HVAC Website

This is one of the main reasons to hire a professional web design agency.

Sure, there are countless free plumbing + HVAC site templates out there. But they are too basic, to mention the least. You can’t expect to come up with a unique, best-converting plumbing + HVAC website with these DIY cookie-cutter tools, can you?

So why make your plumbing + HVAC business lose out on potential clients to competition because they have a high-quality site than yours?

Truth be told, having an unprofessional plumbing + HVAC website outlook is worse than having a site at all. A professionally designed plumbing + HVAC website will show potential customers your identity, core values, and how you run your business.

A reputable plumbing + HVAC web design agency will create for you an attractive, dynamic, and custom site- that will offer a unique user experience to your clients.

Considering that your site is the lifeblood of your plumbing + HVAC business, you should hire a professional web design agency to build a functional, responsive, and appealing website and help you stand out from the crowd.

2. Hiring a Plumbing + HVAC Web Design Agency Saves Time and Money

As a plumbing + HVAC contractor, your primary concern should be to run your business and not to design your plumbing + HVAC website. The plumbing + HVAC website will definitely bring customers near to you, but you cannot concentrate on building your site while neglecting the running of your business.

To avoid such conflicting issues, you should hire a reputable Plumbing + HVAC website design agency that will get your plumbing + HVAC site running without any hassle.

A plumbing + HVAC web design agency works typically in a fixed-bid estimate. This means that the selected bidder will do everything possible to build your site as fast as possible and at minimized costs. But the bidder takes longer than planned to design the project then the agency stands to lose credits.

If you factor in all the effort and time involved when creating a site on your own, you will found out that hiring a professional plumbing + HVAC web design agency will be worth the time and money!

3. Hiring a Web Design Agency Will Give Your Plumbing + HVAC Business a Competitive Advantage

By hiring a professional web designer instead of designing the plumbing + HVAC website yourself, you give your plumbing + HVAC business the much-needed competitive advantage in the form of a properly functioning and professional website.

The sad truth is that most plumbing + HVAC contractors try to build sites on their own to save money. The challenge, though, is that they lack experience in this area, and it reflects on their final site.

Your professionally created plumbing + HVAC website will surpass what your rivals have on the Internet. That will assist you to stay ahead of the competition in the plumbing + HVAC industry.

4. Hiring a Professional Web Design Agency Will Give You a Mobile- Compatible Plumbing + HVAC Website

Building a responsive, mobile-compatible site is no easy feat. If in doubt, try to do it on your own or hire an amateur!

With the rising number of web users using iPads and smartphones to access the internet, you need to make sure that your plumbing + HVAC website is compatible with modern mobile technologies.

If your plumbing + HVAC website is not mobile-friendly, then your prospects will “bounce off” never to return to your site.

According to Google, more than 60% of clients will not come back to your mobile site if they face challenges of accessing or navigating through it, and 40% of them will go to your rivals.

That means you will be losing sales to your competitors. Fortunately, hiring a professional web design agency will help to build your site using responsive design technology, thus making it easier to load on mobile devices.

Faster load times on mobile devices translate to more money for your plumbing + HVAC business in the long-run.

5. Hiring a Professional Web Design Agency Will Enhance Your Plumbing + HVAC Website User Experience

When it comes to plumbing + HVAC website design, knowing where to place addresses, contact forms, calls-to-action, and navigation bars is a necessary procedure. The purpose of a plumbing + HVAC website is to attract prospects to delve deeper and know how your business can help them solve their problems.

These are some of the issues that web design agencies deal with daily. They understand what makes your site user experience pleasant and what puts clients off. They later use that information to create a plumbing + HVAC website that will attract more attention from your potential clients.

So What Should You Do Next?

The post above outlines the significant benefits of hiring a professional web design agency overdoing it on your own that every plumbing + HVAC contractor needs to know. Hiring a reputable web design agency is the best thing you can do to your plumbing + HVAC website. Without a functional website, no client will trust the legitimacy and credibility of your plumbing + HVAC business

Are you interested in hiring a web design agency for your plumbing + HVAC business? If so, don’t hesitate to contact us for a free quote today!

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Digital Marketing Graphic Design Lead Generation Roofing

15 Graphic Design Terms that Every Roofing Contractor Must Know

 

Increase Your Website Visibility, traffic and Generate Leads with Roofing Graphic Design

Graphic design is used in conventional marketing campaigns like fliers and billboards, and more importantly, it is applied in all internet marketing campaigns, from social media marketing to roofing website design.

If you are a roofing contractor that’s working with an internet marketing agency for several advertising campaigns (particularly roofing website design), it is crucial to understand fundamental graphic design terms.

Why?

In order for a roofing marketing agency to implement your roofing website design efficiently, it would be advisable if you could read from the same script. Not only will the designers appreciate it, but this will make things smooth for all the people involved- and the final draft will meet or surpass your expectations.

Without further ado, let’s explore some basic graphic design terms and what they stand for.

White Space

Every designer’s dream, white space, is essential for any website design. It allows various elements of a design to keep users engaged in your Roofing website. It is also referred to as negative space. Roofing websites that use lots of white space appear more elegant and lighter. At BlackStorm Roofing Marketing, is to make your roofing website look uncluttered and straightforward to deliver content that your clients will appreciate and enjoy.

Grid

This is something that designers use to keep your website evenly spaced. When designers apply the grid, it lets them develop organized, consistent designs.

Wire Frame

This is something that a designer develops to assist plan a proposed design. It is sent to roofing clients for approval before a particular design is built.

Scale

When you alter the size of something while keeping it scaled, this means that you shrink or grow the elements without increasing its proportions.

Texture

Texture refers to the actual feel and looks of your roofing website design. On digital design, texture implies a design that evokes a texture that might appear in natural materials.

Stock Photos

Instead of outsourcing a professional photographer, many times, designers will opt to use stock photos.

Stock photos are professional images that you can buy online. Generally, you can buy a license to download professional pictures, but some websites will offer it for free.

Saturation

Saturation refers to the intensity of a particular color in your design. When you boost the saturation of a certain design element, it becomes clearer, but when you reduce the saturation, your element appears faded.

Contrast

Contrast refers to several design elements. Contrast generally implies the amount of difference between the two things. For instance, the contrasting color of white is black. Features like smooth and rough are different elements, as well as dark and light. In the world of roofing website design, contrast can mean any of these elements.

Cool Colors

When you check your color wheel, half of the colors are known as cool colors. Such colors include indigo, violet, blue, and green. These colors relate to the feeling of relaxation and calmness.

Color Palette

A color palette is a group of colors that you select for your roofing website design. These colors collaborate to evoke your brand message and image.

Pull Quote

Pull quote assists crucial sentences in your content to stand out on your roofing page. Mostly, they are excerpts extracted from the body copy of the page and adds some interest in your design project.

Tracking

Tracking refers to the spacing between typed letters. When tracking is loose, the messages are farther apart, but when it is tight, the letters are tightly packed.

Leading

Leading is a term that denotes the amount of space between lines. With loose leading, the lines are farther apart, while tight leading squeezes your tracks together.

Alignment

Alignment refers to how elements are lined up in your roofing page. Centre, right, left are the main types of adjustments that offer endless design opportunities.

Typography

Typography refers to the use of various typefaces to develop aesthetically-pleasing roofing designs.

Need some Help With Your Roofing Graphic Design?

Visual appeal is not the only factor to consider when designing roofing graphics. Graphic design improves your brand development and awareness. Potential clients form a first impression of your business based on your graphic design representation. Do you want your customers to perceive your roofing brand as visually stimulating and engaging? BlackStorm Roofing Marketing will help to brand your roofing business appealingly.

In a competitive field like roofing, the devil is always in the details. Modern roofing websites apply some form of on-page SEO incorporated in them. However, many of them use stock templates that produce SEO elements that are cluttered, uninteresting, and common. Using well-optimized, original roofing graphic designs throughout your website will set your business ahead of the competition.

Apply your knowledge of basic roofing graphic design terms, and partner with BlackStorm Roofing Marketing to achieve the roofing website of your dreams now!

Feel free to schedule a free strategy session with our designers to get started on your project today!

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Graphic Design Logo Design Roofing

Need a Great Roofing Logo?

 

Are you thinking of starting a roofing company? Possibly, with roofing services like roof installation, roof repair, metal roofing, and guttering? Have you designed an appealing logo for your roofing business?
Do you know that to run a successful roofing company, you need to present a positive brand to consumers? A roofing company logo is the first visual representation your audience sees, that’s why it should offer a general picture of what your company represents.

Portray Your Roofing Company Name

Portray your Roofing company name well. Avoid fancy names and fonts. Fancy names and fonts are hard to read and memorize, particularly for older people and those with a poor memory. Remember, your customer base will include the elderly and middle-aged homeowners, so ensure that you stick to a company name and font that will not leave your clients tilting their heads trying to remember or figure it out.

A roofing company logo will act as the visual representation of your roofing brand. Using a simple and strong name on your logo will make it modest and memorable. To balance these aspects, you need a special level of expertise. You need to redo your logo severely to make it meet modern standards that will increase your customer conversion rate. Blackstorm roofing logo designers will help you develop a professional logo that will increase your customer conversion rate. We will ensure that your roofing logo coincides with the color scheme of your company and website. This ensures that everything looks in unison and appealing to your website visitors. We develop logos for all types of roofing services that are more than just a plain logo with a roof, including Commercial Roofing Logos, Roof Repair Logos, Metal Roofing Logos, and Flat Roof Logos.

Getting a Roofing Logo Design

In today’s competitive business world, companies are recognized by their creative and innovative logos. That is why, as a company owner, you should think and use different techniques to come up with the perfect masterpiece for your roofing company. Designers and company owners constantly try to use modern techniques to design logos. If your roofing company logo is unique and insightful, it will grab your potential clients’ attention, which is good for your brand’s growth.

We have several ways one can use to design a logo for a new roofing business. They include using a roofing logo generator, using logo templates, and hiring a professional to make the logo for you.

Using a Roofing Logo Maker (aka Roofing Logo Generator)

One way of creating a simple logo for your roofing business is to search for online roofing logo generators and try to make it yourself.

Logo generator websites offer an easy-to-use platform that can be used to generate automatic roofing logo designs. As much as they save time and money, using these websites also has its own drawbacks. The drawbacks include:

  • Not professional– Most of the logos created using these online roofing logo generators lack a professional finish, an aspect that can affect your brand negatively.
  • Not personalized– When you hire our roofing logo designers to design your company logo. We put our heart & soul in the development process. We have the expertise required to determine the psychology that’s needed to make your logo appealing to your target audience. This doesn’t happen when using a logo generator.
  • Can Be Copied– There is a high probability that a different company owner will fall in love with your preferred logo design and use the same design tools to create his. By doing this, the chances are that they’ll end up creating the same logo as yours. This will confuse your audience since your two companies will have similar logos.
  • Lack Originality– When you use online tools to create your roofing logo, they will offer you several design options. However, you will still run out of options, making you opt for a limited design that almost fulfills your idea, and thus a drawback. This makes your logo design to lack originality. Blackstorm roofing logo designers think beyond limits, which enables them to come up with original content.

Using a roofing logo template

You can also opt to use a logo template to make your roofing logo. If you are familiar with a few aspects of design, you can use this method to design a logo for your roofing business. There are, however, disadvantages of using roofing logo templates. They include:

  • Not professional– While logo templates are relatively free, they do not offer the same level of professionalism and quality offered by professional logo designers. Remember that your preferred logo design will be used to define and identify your roofing business. Using roofing logo templates will never replace the work done by professionals.
  • Not personalized– Another disadvantage of using roofing logo templates is that your logo will not be unique. Did you know that most new businesses search online for logo templates before coming up with a particular design? There is a high chance that you might be using the same logo template with your potential competitors.
  • Difficult to customize– Not all templates are easy to customize. Some templates are difficult or impossible to customize to make them suitable for your company. Some have restricted customizable areas, making it virtually impossible to modify them to suit your needs.
  • May not be legitimate– Searching and downloading roofing logo templates from unverified websites exposes your computer to viruses and Trojans. Most logo template websites also ask for your email address, exposing you to the risk of email spams as well.

Hiring a Graphic Designer for a Professional Roofing Logo Design

As a new business owner, you might be tempted to cut costs by taking shortcuts. However, thrifting on your marketing and branding materials will result in a costly error. Quality roofing logo design requires a trained and experienced professional. Our roofing logo designers know the best way to communicate your message to customers. We will identify your competitors, analyze their logo designs, and develop high-quality logos using professional software. Advantages of using our professional roofing logo design include:

  • All logos are professional– When designing a logo for your roofing company, the reliability and scalability are among the most crucial factors considered by our experts. We use a wide variety of shapes and patterns to design a professional logo for your roofing business. This gives it an attractive or professional look. Our design team has deep knowledge and experience in designing beautiful and unique logos.
  • We know how to convey your qualities– When you hire amateurs or decide to design logos yourself; chances are you may fail to present your roofing logo in a way that makes an instant impression to your audience. However, hiring professionals from Blackstorm to design your logo helps you to get immediate attention to your roofing brand. A professional roofing logo designer has a good understanding of all the techniques needed to design eye-catchy logos that grab instant attention.
  • The choice of colors– Our professional roofing logo designers know what it takes to improve your brand. This includes incorporating crucial design aspects that include color themes, shapes, fonts, etc. within your design. These design elements will affect emotions and eventually engages your target clients with the brand.

Roofing Logo Design Ideas

Looking for some roofing company logo ideas?

As you have seen, a roofing company can express its level of professionalism by having a professional logo. A good logo will enable customers to recognize what you’re doing and how you are doing it. BlackStorm Design + Marketing can help you create a professional Roofing logo, and take you through the entire design process.

Below are some roofing logos our BlackStorm graphic designers have created to help you come up with professional and unique roofing logos ideas.

Relevant and Unique Imagery

Before designing a roofing logo, you need to research what your competitors are doing. This will help you realize the same imagery being used by different companies. You can then use this knowledge to come up with relevant and unique imagery.

Color Matters

The color used to make a roofing logo matters more than you think. Using too many colors or inappropriate colors can turn potential clients off. Logos need the right colors because colors have certain connotations that stimulate your audience’s mind.

Text Style

The font used should be easy to read. Since you’ll be doing a roofing logo, the text used should be strong and straightforward. The font’s style also needs to match all the other types of imagery used in the composition.

Versatility

Your roofing logo design should be utilized in multiple sources like business cards, websites, trucks, apparel, etc. Is your preferred design applicable in multiple locations?
Avoid Overthinking- Overthinking is a common mistake made by most business owners, Overthinking results in a complicated design that struggles to do something simple.

We can design you your perfect Roofing logo

All the roofing logos designed by BlackStorm Design + Marketing have one objective: building a strong and reputable brand for your roofing business. All our logos inspire something profound than credibility; they stir up confidence and radiate integrity.

We never submit our clients under pressure to settle for a design they are not happy with. In fact, we keep in touch in every design process and only proceed with a design when you are delighted and ready. At BlackStorm, we ensure that clients are in complete control of their happiness.

Contact us today and let our experts work diligently on your roofing logo project.

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Categories
Branding Digital Marketing Graphic Design Logo Design Roofing Website Design

6 Common Misconceptions about Roofer Logo Design Explained

 

Get noticed by Prospects, Stand out from the Competition and Improve Your Roofing Brands with our Custom Logo Design Services.

Branding is a crucial part of any roofing business. It helps you build your reputation in the roofing industry while differentiating your business from the competition. A well-thought-out branding attracts potential clients and builds trust among the existing customers. Furthermore, it helps to increase the value of your roofing business.

Branding involves a lot of things, and that’s why many roofing businesses opt to customize their logo designs in all marketing collaterals. After all, the more your logo design is unique, the easier it is for prospects to remember and recognize your business. Right?

Unfortunately, some roofers have several misconceptions about custom logo designs and branding. As a consequence, they usually end up frustrated with the results.

Here are some false expectations and the realities of custom logo design for roofing contractors:

Misconception #1: Customized Roofer Logo Designs are Expensive

This is a significant misconception among roofing contractors. Roofing business with limited budgets often goes for generic logos since they wrongly think that custom logos will break their bank account. What happens?

They end up with a logo design that hundreds of roofers have already used.

Another example is using templates for roofing website design. With thousands of roofing websites out there, you would wish to make your roofing website stand out. Furthermore, you have to ensure that your roofing website provides an incredible user experience. Using a template will not make your roofing website stand out from other roofers in the market.

Furthermore, it comes with limited features. You may not have the ability to offer the features that your prospects require to have excellent user experience on your roofing website.

Reality #1: Customized Roofer Logo Designs Can Be Affordable

The sad truth is that roofing logo design does not have to cost you an arm and a leg. At BlackStorm Roofing Marketing, our goal is to provide quality custom logo designs at prices that are within your reach.

Unlike other roofing design agencies where you only work with one designer, we allow you to choose from various graphic designers in our team. The good thing you can do is decide how much you want to pay for your custom logo design.

With BlackStorm Roofing Marketing, you will not have to worry about sticking to your limited budget.

Misconception # 2: It takes a lot of time to get a customized Roofer Logo Design.

If you hire a roofing marketing agency that has only one graphic designer, it may take some time before you receive the initial draft of your logo design

On average, a logo designer can take anywhere between one to two days to create a custom logo design for your business. On the flip side, a custom roofing website design can take anywhere between three and six weeks. That’s a long wait!

This is the reason why some roofers typically resort to design templates- they cannot wait for that long!

Reality #2: Your Custom Logo Design Can Have a Fast Turnaround Time

It is possible to get your desired logo design within a short time.

When you outsource your roofing logo design to BlackStorm Roofing Marketing, for example, our logo designers will work round the clock to ensure that they deliver your work within the shortest time possible. That’s how simple it is to work with graphic designers from BlackStorm Roofing Marketing.

Misconception #3: Roofers can design Logos on their own

This is another popular misconception that roofing contractors have on custom logo design and branding. Many roofers wrongly think that as long as they know how to use photo editing platforms or photoshop, they can be able to design their logos without requiring professional help. That’s not always the case. Furthermore, not all graphic artists would be ideal for your custom logo design project.

Without sufficient roofing industry knowledge and experience, you may end up with a logo design that does not appeal to your target audience.

Reality #3: You Need Help from Experts and Professionals

Remember that you are improving your roofing brand’s identity with your roofing website, custom logos, and other advertising collaterals. Would you trust an amateur to do this for your business?

Logo design is a creative process that needs experience and skill. To get it right, you have to partner with professionals from a reputable roofing marketing agency like BlackStorm Roofing Marketing.

At BlackStorm Roofing Marketing, we have hired experienced graphic designers who are ready to help your business to stand out from the competition. With more minds working on your logo design, your company is bound to get different results. Consequently, you will be able to select one that suits your roofing brand.

Misconception #4: You Need to Give Lengthy Instructions to Your Designers

Some roofers wrongly think that they need to prepare complicated instructions for graphic designers to get their websites or logos, done right. But who has all the free time to compile such a document? To avoid this, some roofers go for templates and tweak them a little to give them some personality.

Reality #4: A short but detailed Creative Brief is Enough

When you partner with professionals like those you will find at BlackStorm Roofing Marketing, a short brief is sufficient to get your logo design project get started.

Make sure that you incorporate your roofing company name, how many designs and kind of project you require. It’s that simple. Because you are partnering with experts, you don’t have to use technical jargon in your brief. Just give them an overview and let them see what they can do for your business.

Misconception #5: Custom Logo Designers Provides Limited Number of Revisions

Traditionally, some graphic designers would only offer a limited number of revisions before they consider your logo design project as done. While this may apply to some, others typically have last-minute revisions. When you have exhausted your revision requests, you will be left with a logo design that you will not be proud of.

Reality #5: You can Request for Revisions until You Are 100% satisfied with Your Logo Design

At BlackStorm Roofing Marketing, you can request revisions until you achieve a perfect logo design. Additionally, you can delete submitted designs that you don’t like.

With this process, you are confident that you will get a logo design that suits your roofing business. Since you can request revisions as long as you need, partnering with BlackStorm Roofing Marketing for graphic design services is risk-free.

Misconception #6: You cannot ask for a Refund Once You Get Your Roofing Design Outputs

Many graphic designers would not accept refunds from roofing clients, especially after they have put a lot of time and effort into working on their design project. This typically results in frustration and disappointment for clients.

Imagine failing to get a refund from a logo design that you will not use in your business.

Reality #6: You Can Get a Refund if you don’t like any logo design output received.

At BlackStorm Roofing Marketing, we understand that you may not like all the designs that our team will produce. And that’s alright. In such cases, we will refund your money.

Getting a custom logo design and other marketing collaterals is simple, risk-free and affordable with BlackStorm Roofing Marketing

Are you ready to partner with BlackStorm Roofing Marketing?

If you need some roofer logo design inspirations, schedule a free strategy session with our experts to get started today!

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Graphic Design Roofing Traditional Marketing

10 Roofing Postcard Marketing Mistakes to Avoid

Today, postcards are the cheapest form of direct mail. Most roofing businesses already understand the importance of postcard marketing as it is a great way of gaining the attention of customers. Postcards are easy to create and have a high rate of response.
Postcards can be used to increase sales leads, introduce new products and services to customers, engage with your existing customers, promote special offers or coupons, drive traffic to your website, and test several messages and offers.
The chances of roofing postcards being read are very high. This is because unlike mail-in envelopes that need to be opened in order to be read, they are opened already and are ready to be read. Plus the message will reach the recipient quickly and easily.
All these factors show why roofing businesses consider the use of postcards as it is an efficient marketing tool. However, it is crucial to avoid some mistakes that roofing business owners make while implementing the postcard marketing campaign. If you want a run a successful postcard marketing campaign, you need to avoid these ten common mistakes.

1. Not Targeting the Best Prospects

It is important to have the best mailing list of prospects in order to have a successful postcard marketing campaign. This will allow for a better response rate by customers. Having in-house lists is the best, especially if those listed are known to respond to offers that they have an interest in.
If you do not own an in-house list you can opt to create one or rent one, but be sure to visit a list broker for this. You can rent subscriber lists of specialized publications and newsletters read by prospects in your targeted market for a fee.

2. Lack of Repetition

Consistent, persistent, and repetitive mailings have been found to be more effective than single mailing. You need to be repetitive for your postcard marketing campaign to be successful. Studies show that the average person needs to see or hear something about four times for it to register in their minds.
When existing and potential customers see your company name appearing multiple times, it will be great to build your brand reputation. This will be good for business because customers will be more familiar with your brand.

3. Sending Postcards that don’t have a pleasing appearance

Postcards need to be professionally made, they need to stand out and generate a lot of responses. This includes bold colors and photos that of great quality to attract readers’ attention.
The postcards for your business need to be pleasant and they should also need to have an approachable and friendly message. This makes sure that readers are engaged and it gives them an emotional feel while reading. You should strive to have short personalized messages on your postcards since they generate more feedback.

4. Mailing Mishaps

It is important to pay great attention to the arrival dates of your postcards in order to have a successful postcard campaign. Mondays, Fridays and Holidays are days that have been found to be less effective. Tuesdays and Wednesdays, however, are days that you can get the best results due to the less volume of mail. It is necessary to confirm with your mailing service in order to know which days are best for mailing especially when mailing out of the state.

5. Spending a lot of money on printing

It is not necessarily crucial for a roofing business to spend too much on printing postcards. You can easily print an appealing postcard on a laser or inkjet printer which is very affordable including the cost of ink. For larger postcards, professional printers charge less per increase in the number of postcards.
The U.S Postal Service requires 23 cent 1st class postcards to be 3 and a half inches in height and 5 inches in width. They should not exceed 4 and a quarter inches in height and 6 inches in width.

6. Using postcards to close sales

Postcards should not be used as a sales pitch. Postcards have a limited space hence you can not provide all the information that is needed to close a sale. They should; however, be used to grab the attention of the reader and help drive more traffic to your website. They can also lead customers to use coupons or to come to a grand opening.

7. Not Enough Attention to Headlines, Image or Message

A headline that grabs the attention of the reader is brief and is captivating will eventually lead to better feedback as many customers will respond to the postcard as compared to one with a bad headline. A great headline should be combined with an appealing image in order to guide the reader to the message side of the postcard.
The image and the color of the postcard need to work in unison in order to achieve the goal of attracting readers’ attention.
The image needs to be eye-catching and brightly colored while the message should clearly explain what you are trying to promote in a few words in order for your efforts to be successful.

8. Not keeping the message simple

When it comes to the postcard message, you need to keep it as short as possible. In that short glance or in the few seconds that people give to your postcard, they need to obtain everything you are trying to explain. Therefore, you need to use brief complete sentences, the language needs to be understandable and display your message in bullet point form to grasp the attention of the reader.
If you are promoting a product or a service, it need not be more than one. You need to display only what is important and direct the reader on what to do next after reading your postcard. More information can be found on your website’s landing page, through a follow-up call or in an email.
You need to avoid the use of slang or hard vocabulary words. You should also avoid displaying the whole list of what you offer. Just keep it cool and simple for a successful postcard campaign.

9. Failure to Provide Your Contact Information

It seems natural to provide your contact information on your postcard so that your potential customers can be able to reach you but often this is overlooked. The contact information can include your telephone number, physical address, email address, or website address. Contact information serves as the call to action on your postcard. If the people who have read your postcard, like what you are offering, they would want to take a step further and contact you. It is important to have all the necessary communication channels for people to reach you and engage in your business. Ensure to add your roofing company name in the contact information section.

10. Failing to Proofread

Errors can really reflect badly on your business, they can tarnish your brand reputation. Errors such as punctuations, spelling mistakes, and typographical errors can ruin the message you are trying to display to your targeted market. It is important to proofread your work over and over again before sending it to be printed. A good technique of discovering errors is by reading the message aloud or having someone else review your work. This may help because they will catch errors that you may have overlooked.
Many businesses use postcards because they are a great marketing tool. They can be very effective for roofing businesses because of their cost-effectiveness whereby you can reach your targeted prospects by spending little to few dollars.
Postcards also can be made to be extremely personal whereby business owners can get really personalize the messages to get close to prospects and communicate with them in a friendly manner. They have a higher percentage of being read than direct mail letters. They do not need to be opened in order for them to be read. They also don’t suffer under spam filters as emails do. Postcards have a 94% chance of being read while direct mails have about a 14% chance of being read.
Postcards are really versatile because of the many options regarding size and layout. You can design a card to suit any purpose or business including announcements, special offers, events, and mini newsletters. They are also very easy to track. They make use of a special code on the card or a message requesting recipients to return the card. This makes tracking the efforts of your postcard campaign easier. Leads and sales can easily be identified to determine the return on investment of every mailing done.
Postcards also offer instant results. Due to the captivating headline, eye-catching image, and shortness of the message on postcards, they are easily read and your business can be contacted by potential customers in a very short time.

Summary

A well planned and executed postcard campaign can be very successful. By avoiding the postcard marketing mistakes mentioned above you will be able to have an increase in roofing leads and sales. You will surely enjoy the benefits of the powerful postcard marketing tool in your roofing business.

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Advertising Branding Graphic Design Roofing Uncategorized

The Importance of Your Roofing Logo Design

Building a business involves a wide range of factors that can easily cause you to overlook the importance of making your roofing logo a top priority.
You may subconsciously ignore any voice within you that seeks to give a logo of some importance.
Such a voice is, of course, worth listening to because a logo is as important as every vital aspect of your business. As part and parcel of your business, a logo has the potential to make your brand successful in the same way good quality products and positive referrals would.
So, let’s take a look at the reasons behind the importance of a logo. First and foremost, a logo is a captivating feature that also projects a positive first impression, functions as your brand’s identity foundation, sticks to the mind, helps your brand to stand out among competitors, enhances brand loyalty, and your audience wants to see it.
Let’s find out in detail how each of these reasons is important when it comes to designing a roofing logo for your business:

It’s captivating

Today’s consumers have an attention deficit when it comes to products they find on the market. In response to that habit, companies have resulted in strategizing the best ways possible to grab their customers’ attention as fast as possible. For instance, in under only 2 seconds, a good roofing logo design can captivate potential customers’ attention and convince them to consider hiring your roofing design and logo creators.
A logo doesn’t only captivate the attention of people who see it, it also communicates the core values of a company in a special way. A solid logo is the best way to solve the problem of a short attention span that consumers generally have. An excellent logo equals a great first impression.

It creates a positive first impression.

At first glance, your logo has to be convincing because it’s the initial way your company introduces itself to consumers. A well-designed logo gets easily embraced by potential consumers. However, if the logo is out of touch, it will instead alienate these customers and ruin your business before it even kicks off.
A good first impression attracts everyone with roofing needs to come for your roofing logo design services. It’ll send them a convincing message about your business. A befitting logo projects your company as an authority in the professional roofing space. That’s exactly what consumers are looking for.

It’s the foundation of your brand’s identity.

For branding to be sustainable and successful, it has to sell a company by bringing forth a story that would have a powerful impact on the customers’ emotions.
Though a logo design is only one aspect that makes a company’s brand, it’s the foundation on which the narrative of the entire company is constructed.
Other elements like fans, colors, and tone, that paint the picture of the brand are built on a logo.
Consumers usually consider your logo an important symbol of trust in your materials, business letterhead, landing pages, business card, and so on. A logo creates a potentially powerful brand identity.

It sticks to the mind.

Your logo is the first image that comes to mind when people think of your company. It’s the face of your company.
Customers use logos as a symbol to recognize your brand. As a business person, you’ll want consumers and potential ones to develop an instant connection with your logo and register it in their memory. When a logo is awesome, people turn to like and associate with it, especially if its brand is of good quality.
A well-designed logo is not only visual but also aesthetically captivating enough to trigger a positive picture of your brand even more than the name of your company.
Let’s face it, some of your audience will possibly not remember the name of your business ( something you personally don’t like at all), but that’s human nature. But for your logo, their memory will register it, making it difficult to forget when they need your product or service.

It helps you stand out among competitors.

Let your logo symbolize your company more uniquely its competitors, and consumers will lean towards your brand. For example, your city may have as many as 50 quality roofers like your company’s, but if your logo depicts an eco-friendly company, your consumers will notice and be attracted. However, make sure your green earthly design is aesthetically appealing.
Online visitors to your page and those offline judge your brand logo based on whether it communicates your company as professional, worthy of their trust, efficient, or the reverse. So, your logo should portray how relaxed, fun, professional, and innovative your brand is, and that begins with the right icon, fonts, and everything else.

It enhances brand loyalty.

You’re already aware that consumers are dying for consistency because you’re a consumer of other brands too. The popularity of your brand will grow and spread the image of your logo to more and more consumers who will rate your brand higher and develop trust in it. That’s how big brands with widely recognizable and loved logos explode in popularity and revenue.
Have you ever been shopping for workout gear and suddenly moved towards a Nike gear just because you suddenly sighted its Nike logo? The magic is, you’re already loyal to Nike and trust it. The logo is well-designed, and their products are authentic, and that’s what the logo wins your trust and loyalty.
So, build an attractive logo, and customers would love it, trust it, come for your products or services and keep coming back for more. Their first connection with your brand will be your logo.

Your audience wants to see it.

Your audience expects to see your logo first when it comes to communication, products, or anything else from your brand. Your logo should be at the forefront and center of every marketing material that you put out, for example, flyers, business cards, advertisements, service vehicles, etc.
A business without a logo at all or without one that stands out won’t actually be memorable.

Your Takeaway

So, now you understand that if you create a business without a logo, your brand will be missing its soul. Consider a logo inevitable if you want to build a business that is successful and sustainable.

Are you wondering how to get a professionally unique logo for your brand?

BlackStorm is your go-to company to find top-notch graphic artists that’ll build the logo your brand deserves. Our logo creators and branding designers have a terrific track record in creating suitable logos for all categories of companies. They’ll create a unique image of your company that represents its best qualities and appeal.
We’re readily available to help you create your roofing logo design and build your brand. Contact us today, and let’s start right away.

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