Categories
Graphic Design Roofing

Need a Great Roofing Logo?

Are you thinking of starting a roofing company? Possibly, with roofing services like roof installation, roof repair, metal roofing, and guttering? Have you designed an appealing logo for your roofing business?
Do you know that to run a successful roofing company, you need to present a positive brand to consumers? A roofing company logo is the first visual representation your audience sees, that’s why it should offer a general picture of what your company represents.

Portray Your Roofing Company Name

Portray your Roofing company name well. Avoid fancy names and fonts. Fancy names and fonts are hard to read and memorize, particularly for older people and those with poor memory. Remember, your customer base will include the elderly and middle-aged homeowners, so ensure that you stick to a company name and font that will not leave your clients tilting their heads trying to remember or figure it out.

A roofing company logo will act as a visual representation of your roofing brand. Using a simple and strong name on your logo will make it modest and memorable. To balance these aspects, you need a special level of expertise. You need to redo your logo severely to make it meet modern standards that will increase your customer conversion rate. BlackStorm roofing logo designers will help you develop a professional logo that will increase your customer conversion rate. We will ensure that your roofing logo coincides with the color scheme of your company and website. This ensures that everything looks in unison and appealing to your website visitors. We develop logos for all types of roofing services that are more than just a plain logo with a roof, including Commercial Roofing Logos, Roof Repair Logos, Metal Roofing Logos, and Flat Roof Logos.

Getting a Roofing Logo Design

In today’s competitive business world, companies are recognized for their creative and innovative logos. That is why, as a company owner, you should think and use different techniques to come up with the perfect masterpiece for your roofing company. Designers and company owners constantly try to use modern techniques to design logos. If your roofing company logo is unique and insightful, it will grab your potential client’s attention, which is good for your brand’s growth.

We have several ways one can use to design a logo for a new roofing business. They include using a roofing logo generator, using logo templates, and hiring a professional to make the logo for you.

Using a Roofing Logo Maker (aka Roofing Logo Generator)

One way of creating a simple logo for your roofing business is to search for online roofing logo generators and try to make it yourself.

Logo generator websites offer an easy-to-use platform that can be used to generate automatic roofing logo designs. As much as they save time and money, using these websites also has its own drawbacks. The drawbacks include:

  • Not professional– Most of the logos created using these online roofing logo generators lack a professional finish, an aspect that can affect your brand negatively.
  • Not personalized– When you hire our roofing logo designers to design your company logo. We put our heart & soul into the development process. We have the expertise required to determine the psychology that’s needed to make your logo appealing to your target audience. This doesn’t happen when using a logo generator.
  • Can Be Copied– There is a high probability that a different company owner will fall in love with your preferred logo design and use the same design tools to create his. By doing this, the chances are that they’ll end up creating the same logo as yours. This will confuse your audience since your two companies will have similar logos.
  • Lack Originality– When you use online tools to create your roofing logo, they will offer you several design options. However, you will still run out of options, making you opt for a limited design that almost fulfills your idea, and thus a drawback. This makes your logo design to lack originality. Blackstorm roofing logo designers think beyond limits, which enables them to come up with original content.

Using a roofing logo template

You can also opt to use a logo template to make your roofing logo. If you are familiar with a few aspects of design, you can use this method to design a logo for your roofing business. There are, however, disadvantages to using roofing logo templates. They include:

  • Not professional– While logo templates are relatively free, they do not offer the same level of professionalism and quality offered by professional logo designers. Remember that your preferred logo design will be used to define and identify your roofing business. Using roofing logo templates will never replace the work done by professionals.
  • Not personalized– Another disadvantage of using roofing logo templates is that your logo will not be unique. Did you know that most new businesses search online for logo templates before coming up with a particular design? There is a high chance that you might be using the same logo template with your potential competitors.
  • Difficult to customize– Not all templates are easy to customize. Some templates are difficult or impossible to customize to make them suitable for your company. Some have restricted customizable areas, making it virtually impossible to modify them to suit your needs.
  • May not be legitimate– Searching and downloading roofing logo templates from unverified websites exposes your computer to viruses and Trojans. Most logo template websites also ask for your email address, exposing you to the risk of email spam as well.

Hiring a Graphic Designer for a Professional Roofing Logo Design

As a new business owner, you might be tempted to cut costs by taking shortcuts. However, thrifting on your marketing and branding materials will result in a costly error. Quality roofing logo design requires a trained and experienced professional. Our roofing logo designers know the best way to communicate your message to customers. We will identify your competitors, analyze their logo designs, and develop high-quality logos using professional software.

The advantages of using our professional roofing logo design include:

  • All logos are professional– When designing a logo for your roofing company, reliability and scalability are among the most crucial factors considered by our experts. We use a wide variety of shapes and patterns to design a professional logo for your roofing business. This gives it an attractive or professional look. Our design team has deep knowledge and experience in designing beautiful and unique logos.
  • We know how to convey your qualities– When you hire amateurs or decide to design logos yourself, chances are you may fail to present your roofing logo in a way that makes an instant impression on your audience. However, hiring professionals from Blackstorm to design your logo helps you to get immediate attention to your roofing brand. A professional roofing logo designer has a good understanding of all the techniques needed to design eye-catchy logos that grab instant attention.
  • The choice of colors– Our professional roofing logo designers know what it takes to improve your brand. This includes incorporating crucial design aspects that include color themes, shapes, fonts, etc. within your design. These design elements will affect emotions and eventually engages your target clients with the brand.

Roofing Logo Design Ideas

Looking for some roofing company logo ideas?

As you have seen, a roofing company can express its level of professionalism by having a professional logo. A good logo will enable customers to recognize what you’re doing and how you are doing it. BlackStorm Design + Marketing can help you create a professional Roofing logo, and take you through the entire design process.

Below are some roofing logos our BlackStorm graphic designers have created to help you come up with professional and unique roofing logo ideas.

Relevant and Unique Imagery

Before designing a roofing logo, you need to research what your competitors are doing. This will help you realize the same imagery being used by different companies. You can then use this knowledge to come up with relevant and unique imagery.

Color Matters

The color used to make a roofing logo matters more than you think. Using too many colors or inappropriate colors can turn potential clients off. Logos need the right colors because colors have certain connotations that stimulate your audience’s mind.

Text Style

The font used should be easy to read. Since you’ll be doing a roofing logo, the text used should be strong and straightforward. The font’s style also needs to match all the other types of imagery used in the composition.

Versatility

Your roofing logo design should be utilized in multiple sources like business cards, websites, trucks, apparel, etc. Is your preferred design applicable in multiple locations?
Avoid Overthinking- Overthinking is a common mistake made by most business owners, Overthinking results in a complicated design that struggles to do something simple.

We Can Design Your Perfect Roofing Logo

All the roofing logos designed by BlackStorm Design + Marketing have one objective: building a strong and reputable brand for your roofing business. All our logos inspire something more profound than credibility; they stir up confidence and radiate integrity.

We never submit our clients under pressure to settle for a design they are not happy with. In fact, we keep in touch in every design process and only proceed with a design when you are delighted and ready. At BlackStorm, we ensure that clients are in complete control of their happiness.

Contact us today and let our experts work diligently on your roofing logo project.


6 Common Misconceptions about Roofer Logo Design Explained

Branding is a crucial part of any roofing business. It helps you build your reputation in the roofing industry while differentiating your business from the competition. A well-thought-out branding attracts potential clients and builds trust among existing customers. Furthermore, it helps to increase the value of your roofing business.

Branding involves a lot of things, and that’s why many roofing businesses opt to customize their logo designs in all marketing collaterals. After all, the more your logo design is unique, the easier it is for prospects to remember and recognize your business. Right?

Unfortunately, some roofers have several misconceptions about custom logo designs and branding. As a consequence, they usually end up frustrated with the results.

Here are some false expectations and the realities of custom logo design for roofing contractors:

Misconception #1: Customized Roofer Logo Designs are Expensive

This is a significant misconception among roofing contractors. Roofing business with limited budgets often goes for generic logos since they wrongly think that custom logos will break their bank account. What happens?

They end up with a logo design that hundreds of roofers have already used.

Another example is using templates for roofing website design. With thousands of roofing websites out there, you would wish to make your roofing website stand out. Furthermore, you have to ensure that your roofing website provides an incredible user experience. Using a template will not make your roofing website stand out from other roofers in the market.

Furthermore, it comes with limited features. You may not have the ability to offer the features that your prospects require to have an excellent user experience on your roofing website.

Reality #1: Customized Roofer Logo Designs Can Be Affordable

The sad truth is that roofing logo design does not have to cost you an arm and a leg. At BlackStorm Roofing Marketing, our goal is to provide quality custom logo designs at prices that are within your reach.

Unlike other roofing design agencies where you only work with one designer, we allow you to choose from various graphic designers in our team. The good thing you can do is decide how much you want to pay for your custom logo design.

With BlackStorm Roofing Marketing, you will not have to worry about sticking to your limited budget.

Misconception # 2: It takes a lot of time to get a customized Roofer Logo Design.

If you hire a roofing marketing agency that has only one graphic designer, it may take some time before you receive the initial draft of your logo design

On average, a logo designer can take anywhere between one to two days to create a custom logo design for your business. On the flip side, a custom roofing website design can take anywhere between three and six weeks. That’s a long wait!

This is the reason why some roofers typically resort to design templates- they cannot wait for that long!

Reality #2: Your Custom Logo Design Can Have a Fast Turnaround Time

It is possible to get your desired logo design within a short time.

When you outsource your roofing logo design to BlackStorm Roofing Marketing, for example, our logo designers will work round the clock to ensure that they deliver your work within the shortest time possible. That’s how simple it is to work with graphic designers from BlackStorm Roofing Marketing.

Misconception #3: Roofers can design Logos on their own

This is another popular misconception that roofing contractors have on custom logo design and branding. Many roofers wrongly think that as long as they know how to use photo editing platforms or photoshop, they can be able to design their logos without requiring professional help. That’s not always the case. Furthermore, not all graphic artists would be ideal for your custom logo design project.

Without sufficient roofing industry knowledge and experience, you may end up with a logo design that does not appeal to your target audience.

Reality #3: You Need Help from Experts and Professionals

Remember that you are improving your roofing brand’s identity with your roofing website, custom logos, and other advertising collaterals. Would you trust an amateur to do this for your business?

Logo design is a creative process that needs experience and skill. To get it right, you have to partner with professionals from a reputable roofing marketing agency like BlackStorm Roofing Marketing.

At BlackStorm Roofing Marketing, we have hired experienced graphic designers who are ready to help your business to stand out from the competition. With more minds working on your logo design, your company is bound to get different results. Consequently, you will be able to select one that suits your roofing brand.

Misconception #4: You Need to Give Lengthy Instructions to Your Designers

Some roofers wrongly think that they need to prepare complicated instructions for graphic designers to get their websites or logos, done right. But who has all the free time to compile such a document? To avoid this, some roofers go for templates and tweak them a little to give them some personality.

Reality #4: A short but detailed Creative Brief is Enough

When you partner with professionals like those you will find at BlackStorm Roofing Marketing, a short brief is sufficient to get your logo design project get started.

Make sure that you incorporate your roofing company name, how many designs and kind of project you require. It’s that simple. Because you are partnering with experts, you don’t have to use technical jargon in your brief. Just give them an overview and let them see what they can do for your business.

Misconception #5: Custom Logo Designers Provides Limited Number of Revisions

Traditionally, some graphic designers would only offer a limited number of revisions before they consider your logo design project as done. While this may apply to some, others typically have last-minute revisions. When you have exhausted your revision requests, you will be left with a logo design that you will not be proud of.

Reality #5: You can Request for Revisions until You Are 100% satisfied with Your Logo Design

At BlackStorm Roofing Marketing, you can request revisions until you achieve a perfect logo design. Additionally, you can delete submitted designs that you don’t like.

With this process, you are confident that you will get a logo design that suits your roofing business. Since you can request revisions as long as you need, partnering with BlackStorm Roofing Marketing for graphic design services is risk-free.

Misconception #6: You cannot ask for a Refund Once You Get Your Roofing Design Outputs

Many graphic designers would not accept refunds from roofing clients, especially after they have put a lot of time and effort into working on their design project. This typically results in frustration and disappointment for clients.

Imagine failing to get a refund for a logo design that you will not use in your business.

Reality #6: You Can Get a Refund if you don’t like any logo design output received.

At BlackStorm Roofing Marketing, we understand that you may not like all the designs that our team will produce. And that’s alright. In such cases, we will refund your money.

Getting a custom logo design and other marketing collaterals is simple, risk-free, and affordable with BlackStorm Roofing Marketing

Are you ready to partner with BlackStorm Roofing Marketing?

If you need some roofer logo design inspirations, schedule a free strategy session with our experts to get started today!

Categories
Contractor Graphic Design

Home Service Branding Services Copy

Breaking News: Branding Strategy To Level Up Your Home Service Business Revealed!

 

Improve Your Entire Customer Experience, Win New Clients, And Schedule More Appointments With a Strong Home Service Brand. 

 

Your Home Service Business Branding Connects You To Your Clients And Vice Versa!

 

Dear Home Service Contractor,

Do you want to improve prospects’/clients’ perception of your home service business? 

If so, you need to partner with a reputable branding agency to help your home service business stand out from the competition. 

But what does home service branding mean, or why is it crucial for your business?

Branding is the process of establishing a positive, strong perception of your home service business to prospects or clients.

 

Ok, sounds good.

 

Should I have my business logo designed by a freelancer and be good at branding my home service company?

 

Listen.

 

Not every cookie-cutter solution will give your business an edge over the competition.

 

When branding your business (both offline and online), you need to partner with a performance-driven home service branding agency like Blackstorm Design + Marketing.

 

A strong home service branding is more than a good logo; it encompasses everything from slogans and customer service style to promotional materials like business cards, staff uniforms, and branded stationery. 

 

It inspires customers to remember your business and feel confident that your services will meet better than those other home service contractors offer online.

 

Without proper branding, your business will not attract property owners searching for your services online. 

 

Breaking news: BRAND YOUR HOME SERVICE BUSINESS NOW OR CLOSE THE DOORS.

 

I am sure you have ever come across the cliché:

 

“Go bold, or else go home.”

 

If you think I am kidding, here are the stats:

According to the American Small Business Association, half of the launched businesses fail after five years. 

 

As a home service contractor, such statistics should serve as a wake-up call to understand why such businesses fail and how you can prepare for the future success of your business.

 

Are you feeling frustrated?

 

Keep your cool, buddy!

 

Over the last decade, Blackstorm Design + Marketing has helped home service contractors, like you, with premium branding services to get recognized by clients and leave the competitors begging for mercy!

 

Don’t take our word for it; see some of the branding services we offer to home service businesses in the US:

 

Brand Book Design

A brand book, also known as a brand style guide, is a document that stipulates particular guidelines for promoting brand identity in all internal and external communications.

 

To build a memorable home service brand, you must be consistent in your branding. 

 

Your business must use the same fonts, logos, images, and colors.

 

And that’s why having a brand book is incredibly important to your business.

 

At Blackstorm Design +Marketing, we understand that your logo is the first thing people will see when they visit your website or brand online. 

 

It forms a huge part of your brand identity, differentiates you from the competition, and makes your business memorable.

 

And since you will use the logo design in virtually all your marketing collaterals from your website, business cards, and social media pages. 

 

Remember each of these platforms/places has different requirements on how they will accept your logo (in terms of file sizes and dimensions)

 

That’s why we offer different logo design variations to fit every marketing collateral your home service business intends to use.

  

Here are some of the logo design variations that we offer:

 

Horizontal Logo Design Variation

A horizontal rectangle is typically the ideal shape of a company logo. A horizontal logo design variation can be used in your corporate invoice, website, and other stationeries where the vertical format doesn’t fit.

 

Square Logo Design Variations

You will require a vertical logo variation where the horizontal format doesn’t fit well due to space limitations. Avatars and favicons are two major places where you may require representing your home service company with a square version of your logo design.

 

Icons

Icons are an extension of your home service company logo design, and they can be used to mark your clients/work touchpoints without engraving your logo on everything.

 

Apart from the variations in your logo design, we include some unique features to elevate your home service brand, including but not limited to:

  • Well-defined font sizes
  • Digital graphics 
  • Website/blog featured image

At Blackstorm Design + Marketing, we help your brand appeal to prospects through our social media kit, which several features including:

  • Profile picture for web or social media platforms
  • Social media cover photo
  • YouTube
  • Facebook 
  • Two post templates.

 

With many customer engagements (both online and offline), you shouldn’t forget to include branded stationery as part of your home service brand identity. Our experienced graphic designers will help to brand your office stationery, including door hangers, envelopes, letterheads, and business cards. 

 

Do you know that there are free moving billboards across the US where you can advertise your home service business?

 

If you have a business van, then you have a chance to market your home improvement services to prospects/clients who live in your neighborhood and beyond.

 

Did you know as your company vehicle will drive around, you could miss hundreds of property owners seeing your brand? 

 

That’s why our graphic professionals will help you brand your vehicle to promote your home service business wherever it goes. 

 

Our unique company vehicle wrapping services will get your brand noticed by prospects.

We will also help you develop unique building signs that will help promote your business even after you have offered services to your clients.

 

And since branding touches every aspect of your home service business, don’t forget to include swag in your strategy. Our talented graphic designers will put your brand swag in the office pens, tumblers, hats, and polo shirts!

 

Simply put, branding is everything. It will take only seven seconds for prospects/clients to know what kind of reputation your home service company has on social media and Google.

 

Property owners can schedule service appointments with you based on their impression or go straight to your competitors.

 

You have to nail your company branding to stand above the crowd. 

 

Luckily, that’s what we do at Blackstorm Design + Marketing. 

 

We study the competition and triumph them over with unique branding services that rock prospect’s/client’s worlds.

 

Then the contest is over. Your business will receive countless service calls off the hook.

 

We know;

 

You didn’t put much effort and time into creating a home service business, only for it to roam in the shadows of the web without anyone noticing it. 

 

At Blackstorm Design +Marketing, we are a mix of experienced website developers, graphic designers, SEO experts, social media professionals, digital marketers, and branding specialists with the skill to launch new home service brands, fix the old ones, and everything in between.

 

Do you want to invest in your home service company branding and reach out to prospects ready to spend money on your business?  

 

If so, schedule a free strategy session with one of our branding specialists to start today.

Categories
Graphic Design Plumbing

How to Rebrand Your Plumbing Business for Success

In the cut-throat world of the plumbing business, it’s crucial to establish a strong brand that will remain relevant and help you to rise above your competitors. When your plumbing brand is not working, you need to go back and ask yourself these questions:

Are you reaching your target audience? Is your business growing beyond its initial goals? Are you considering presenting a modern, fresh image to keep up with your client’s culture? 

Perhaps, you want to explore new customer opportunities and ideas through a free plumbing inspection to supplement your current service offerings. Maybe you have changed your plumbing company mission and, thus, the need to rebrand your plumbing business. 

When any good plumbing business innovates, your visual appeal should also adapt and change. It is an excellent time to rebrand your business if you have made changes in your plumbing company to improve operations, team culture, strategy, or services.

This post will discuss why and how to rebrand your plumbing business for success. 

Begin by Identifying Major Reasons for Rebranding your plumbing business

Reasons for Rebranding

If you have built a trusted, well-loved plumbing brand yet you feel your brand needs to be revamped, you need to look at your clients and social media followers to know what is happening. To avoid losing loyal clients and rumors, let your audience know about the exciting changes you are about to make. Communication is an important step, as the reason behind rebranding your business will paint a clear overview of the type of changes that you are about to make in the plumbing business. 

Tell them about your business’s aspirations and goals, along with the visible, practical actions you are undertaking to implement them. You can wait for clients to accept the changes after they have been implemented, but it is crucial to foster a sense of excitement to get them on board first. 

Tactfully Consider the Kind of Demographic You are Trying to Attract

select group of homeowners

Concentrating your marketing efforts on a select group of homeowners is better than trying to appeal to everyone. Different plumbing styles, décor, and materials attract different kinds of people, which is alright.

Assess Your Budget and Determine the Kind of Changes You Are Willing to Make

budget calculation

Some examples of rebranding your plumbing business might include changes in the logo design, targeting new clients, optimizing your plumbing website for search engines, increasing your plumbing brand visibility on social media through paid promotion, and creating high-quality content.

Involve Your Clients and Employees

monitor the successes and mistakes of your competitors

You could conduct anonymous surveys on social networks to obtain your clients’ opinions and at your office to get your employees’ input. It is also good to monitor the successes and mistakes of your competitors. Even following them on social media will give you a clear overview of what’s working for them and what’s not.

Remember that Clients Always Want to Know How Your Services/products can solve their problems

How Your Services/products can solve clients' problems

Some clients may worry that their favorite plumbing brand will become worse after rebranding; thus, you need to reassure them by discussing the changes you are making and how they stand to benefit from your new image and explain your long-term and short-term goals to them. 

Create a buzz using your social media profiles, and make your plumbing company rebranding a special event. For instance, you could offer a free plumbing estimate for the first few clients who book jobs after the rebrand. Encourage clients who have had a pleasant experience with your plumbing company to leave positive reviews on directories such as Yelp or Google reviews. 

Why Should You Rebrand Your Plumbing Business?

Rebranding

It can be difficult to maintain a fresh image in an industry where trends keep changing. Rebranding is an option that most plumbers tend to overlook, but keeping your plumbing company’s feel and look current and fresh can be crucial to staying ahead of your competitors online. 

Here are the top reasons why you need to rebrand your plumbing company:

Connect With Your New Target Clients

Target Audience

The biggest benefit of revamping your plumbing brand’s feel and look is to reach new property owners who need your services. Your clients will notice when you concentrate on new aspects of your plumbing brand and promote them properly. Rebranding can provide the stimulation your plumbing company requires to grow in an ever-evolving industry.

Differentiate Your Business from the Competition

exceptional

As you grow your plumbing brand, you may find that your capabilities contend with those of the industry’s competitors. Rebranding is one of the most effective ways of setting your plumbing services and products apart from those of your competitors. Differentiating your plumbing brand shows prospects that your services are exceptional and that you are an expert in the industry. Rebranding your business to have its fresh look, feel, and voice will help establish your brand as an authority with a personality that appeals to your clients.

Rebranding Helps Your Plumbing Business to Stay Current

Rebrand your business successfully

Rebranding has one major aim; to keep your plumbing brand current. Graphic design trends play a crucial role in how prospects/clients perceive your plumbing brand and all it has to provide. Ensuring that your visual appeal is always ahead of your competitors shows your clients that you stay abreast of what is happening in the industry.

Reflect New Products, Services, or Goals

Reflect and improve

It isn’t easy to showcase how your plumbing business has grown over the years if your brand does not reflect it. If your business has expanded to offer more services or set new objectives for your company, then rebranding is an excellent way to show that your business is evolving.

Improve Your Bottom Line

The businessman solves the company's obstacles

The advantages of rebranding will not only affect your inbound marketing strategy, but they will make your plumbing business more profitable. Reaching new prospects, standing out from competitors, and showing your expertise are excellent ways of maximizing your profits by giving your plumbing brand a new look.

Partner With Blackstorm Plumbing Marketing for All Your Graphic Design Needs

A design specialist can establish and elevate your brand

A great plumbing brand deserves an opportunity to achieve its full potential through aggressive internet marketing campaigns. Stand out from the crowd and amplify your brand’s message with our professional graphic design services. Our team will work with you to create a versatile color pallet, custom logo, and other marketing materials that convey your goals and the importance of your plumbing brand. Schedule a free strategy session with our experts to start your plumbing graphic design project today!

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