Every day, 70% of Americans use social media to identify local service businesses that serve their household requirements, including roofing or plumbing. If you are a plumber, developing a social media presence can assist you to attract new clients, developing a vibrant online presence, and building your brand.
With multiple social media platforms in the market and numerous ways of creating posts for them, thinking of how to get started can be overwhelming. The challenging part is where to start, but once you understand the fundamental steps involved and best posting practices, you will enjoy numerous benefits and the process. This post will discuss 10 social media tips for plumbers, including tips, advantages, and tricks to success, as well as crucial tools to assist you to get started. Without further ado, let us dive into our post.
What Are The Advantages of Social Media Marketing for Plumbers?
Before diving into the “how” of social media, it’s advisable to get an overview of its benefits.
- SEO Benefits: Search engine optimization is a huge part of any internet marketing campaign. SEO is how your plumbing company gets found by property managers or homeowners typing phrases and keywords into search engines like Bing or Google. A vibrant social media presence increases the likelihood of your plumbing company getting found online, leading to an enhanced website performance (and sales).
- Helps establish relationships: Social media networks help you engage with your target audience via messages, videos, posts, and interactive content. You have an opportunity to build strong relationships, turning new clients into loyal followers of your plumbing brand.
- Social media is cost-effective compared to conventional advertising: Direct mail, radio ads, newspaper ads, and TV commercials are costly and always high in client acquisition expenses. Other types of internet marketing strategies can drain your resources and budget. On the flip side, creating social media profiles is much easier, quicker, and free.
- Social media is great for plumbing emergencies: Many people turn to social media and the internet to find assistance with home emergencies. Having easy access to your trustworthy plumbing business profiles shows potential clients that you are a company they can depend on.
- Works well with other digital marketing methods: Lastly, social media advertising also works perfectly with email marketing. For example, you can invite email subscribers to follow your social media platforms and your social media followers to subscribe to the emailing list.
How to Pick the Right Social Media Marketing Platform For Plumbers
When selecting which social media network to use, remember that each platform reaches a different target audience. For instance, younger audiences (especially between the ages of 18 and 29- prefer to use Instagram, while more than 60% of Facebook users are between 52 and 64 years. So, it is important to determine your target audience to connect and reach them successfully.
However, owning an inactive social media page that has not been updated in months or weeks can be a bad idea. We highly recommend that you start by committing to one social media channel and optimizing it before diversifying, that way you don’t bite more than you can chew.
Facebook is one of the most famous social media networks worldwide today. It is a great start for plumbing marketing, as the network recommends local service businesses in the area to clients seeking out plumbing services. The platform also helps you post a lot of content, from visuals and text posts to more interactive content such as polls. As most Facebook users are older in age, they are more likely to own homes and require plumbing services.
With more than one billion active users every month, the visual nature of Instagram appeals to the masses. Besides photo-focused, timeline-style posts, the Instagram’ stories” feature has become an instant sensation, with more than 500 million active daily users.
If you wish to appeal to millennials, Instagram is the way to go. Instagram helps you to utilize visuals as part of your plumbing marketing efforts. You can post photos of your completed projects or the behind-the-scenes appearance of your business. You can leverage the Instagram Reels, and Stories feature to post video clips of your team in an action-an excellent way to improve your brand identity.
Twitter allows tweets of 280 characters. While this implies there is limited space in what you can post, it serves as a great option to share helpful plumbing tricks and tips, offering engaging content to your target audience. Alternatively, you can share the links to your plumbing service website pages with a prompt quip on why clients should hire you.
Nextdoor is a great platform for connecting with other businesses and individuals in your neighborhood. Here, users can begin discussions about local businesses, request recommendations and update them on their favorite plumbing businesses. While you claim a profile on Nextdoor, you get immersed in the community, establishing awareness of your plumbing company for those nearby.
YouTube is another social media platform, and it’s ideal for developing trust between you and your clients. You can share informative and helpful tips that will assist you to showcase your work and prove to your target audience that you learn what you are doing.
Social Media Marketing Ideas for Plumbers
Now that you know the advantages of social media marketing, you may be searching for tricks for how precisely to utilize social media. Here are 10 strategies for social media marketing for plumbing contractors:
1. Meet Your Target Audience Where They Are At
We strongly believe that utilizing social media platforms strategically can assist plumbing businesses enhance the transparency and perception of the plumber services industry while offering helpful content. However, this will only work if you meet the audience where they frequent most. What social media platforms do they use?
Other social media networks for plumbers include Pinterest, LinkedIn, Instagram, YouTube, and Twitter. Each of these platforms has its unique benefits and features, and our social media specialists will be more than glad to help you determine which is best for your company goals.
2. Know the Content Posting Schedule
There is no need to post everything and anything on your social media platforms without being strategic. Knowing how often to post is the first factor to consider with your social media marketing strategy. Posting too much can be daunting, while infrequent posts may cause your followers to believe your company is inactive or closed.
3. Utilize Review Websites
Another platform to leverage that we failed to state above is review websites. Not only is it crucial to have testimonials and reviews listed on your plumbing website, but to encourage your clients to review their plumbing services on review websites such as Google Local, Yelp, and Angie’s List.
There is a lot being said about word-of-mouth advertising, and very often that’s how plumbing companies are found to start with! Positive reviews and professionally thought-out responses to negative reviews through online reputation management will assist you to retain and gain loyal clients.
4. Share Informational Content
When it comes to plumbing content, visuals are important, and visual posts are likely to be shared more than all text posts. Fortunately, you have multiple options for what to post on social media profiles. Here are some famous post ideas /tips that you need to consider:
Articles and blog posts: Many potential clients will turn to Google for queries related to plumbing. Posting answers to frequent plumbing inquiries will portray you as an authority /expert, and audiences always appreciate helpful information that is given free of charge.
Promotions: Announcing any upcoming or current deals or services can help drum up your plumbing business and keep your followers updated on your pricing.
Case studies show potential clients your plumbing company process and reflect the success you brought to previous clients. They also help you gather feedback from past clients to be displayed across your platforms.
Milestones: Posting your completed or current projects gives your clients a visual insight into the quality of your work.
5. Be Social
Above everything else, the key to success in social media marketing is being social. Like and share posts by others, and create content that will help launch a conversation with your clients. Follow messages online and respond to questions for people in a plumbing bind. Join online groups and kick-start the conversation; soon enough will require your plumbing services and reach out for a paid gig.
This social mindset can help you get the most out of your social media campaigns, whether you use Twitter or Facebook, share demo videos, or invest heavily in paid advertising. A smart plumbing company that maintains its profile can enhance relationships with existing clients, create connections with new ones and improve your bottom line.
Social Media Marketing Services for Plumbers from Blackstorm Design + Marketing
While anyone can claim a free social media account and begin posting, partnering with a professional social media management agency can assist you to obtain the most out of your social media presence.
When you partner with a social media marketing company, you will obtain a professional social media audit, a custom strategy, high-quality visuals and copy, and comprehensive reporting on your results.
Working with a social media agency helps you attain your goals without the time investment required to learn how to manage your social media profiles and run campaigns on your own.
At Blackstorm Design + Marketing, some of the social media services we offer to plumbers include:
- Social media marketing management
- Social media advertising services
- Social media design services
- Online review management services.
Some plumbing contractors do a lot of what we have discussed above on their own, and they do it perfectly. But that doesn’t imply you have to feel obliged to.
If you need help advertising or marketing your plumbing company on social media, schedule a free discovery call with Blackstorm Design + Marketing to learn how our services can grow your business today.