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Roofing Google Maps Listing E-Book

12 Steps to Rank Your Roofing Business Higher on Google Maps

Put your roofing business on the map, get discovered by clients, outrank your competitors, and secure more clients- all for free. Follow these top 10 ways to improve your visibility on Google Maps.

Let’s imagine…

You are looking for a roofing contractor in your area, and you need them for a leaking roof.

Where do YOU begin your search?

If you answered Google Maps, you are not alone.

These days, many people are turning to Google Maps to discover local service businesses like roofing, heating & air, or plumbing and make more informed purchasing decisions.

So how can your local roofing company rank higher in the place prospects are increasingly searching to book your roofing services?

Your Google Maps listing is an important roofing marketing tool for your company. 

It can assist you in getting discovered by new clients, generate more business and stand out above the competitors for FREE. But these advantages are only achievable if your listing has great visibility, and just because your roofing company is listed in a specific service area does not imply that Google will instantly rank it higher for organic searches in that area.

Google Maps

In fact, proximity is only one of the numerous factors that Google Maps uses when ranking your business listing. In this article, we are going to discuss 10 strategies/tactics to get your roofing business Google Maps listing to rank higher in organic results and reap all the advantages.

We are going to teach you on:

  • How to claim, verify and optimize your Google Maps listing if you have not already done so,
  • How to offer supplemental information that increases your rank and boosts your rank.
  • Additional action steps you can do on your roofing website to further boost the rank of your Google Maps listing.

Without further ado, let us dive in!

Why is Ranking Higher on Google Maps Crucial for Your Roofing Business?

These days, Google is the go-to for local searches, and with more than 50% of all searchers having a local intent, your roofing company needs to appear in Google Maps searches.

To outrank other roofers in such a competitive environment, you can have your listing through the Google Business Profile (formerly known as Google My Business).

This will ensure that when prospects look for “roofing companies near me,” they see only the relevant details about the roofers, including availability and address, amongst others.

Optimizing your Google Business Profile will give you a competitive edge over other roofing companies and help you close more sales. Many advantages come along with ranking your roofing business higher on Google Maps.

Ranking Higher On Google Maps Increases Your Visibility Online

Research shows that Google Maps is the most preferred navigation app for more than 60% of internet users. And with users rarely searching past the first few results when searching for a place to go, it is important to ensure that your Google Maps listing is claimed, verified, and optimized to appear for relevant organic searches.

Google Maps listings provide an effective way to get your roofing business in front of ‘wallet out prospects’ or clients. The initial things that appear are Google Ads advertisements and local 3-pack, followed by organic results for the searched roofing service or product.

Visibility

When you create a roofing Google Business Profile, it will improve your company’s visibility online. 

You stand a great chance of obtaining more roofing leads by ranking higher on the maps.

Your roofing business will be perceived as an expert in the field because it is ‘preferred by Google. This will incline prospects searching for new roofs are likely to come across your website or business.

Listing Your Roofing Company on Google Maps Helps You Share Crucial Information with Your Prospects

Your roofing Google Maps listing is crucial for remaining in touch with your customers and updating them on the latest news.

You can share essential information about your roofing company, such as contact details, address, or working hours, to help potential clients learn more when they look online! More so, they will be able to call you if there are any concerns or problems around their home remodeling project.

Ranking Higher on Google Maps Will Help Your Roofing Business Earn Trust from Customers

It is a challenging job being the roofer of choice for customers, and you should win them and establish sufficient trust before they choose to work with your roofing company, which can be hard when there are so many other roofers out there.

From the time a prospect first contacts your business, you should earn that trust and prove to them that their roofing needs are priority enough for you to take care of.

Outranking the Competition

Your roofing Google Maps listing gives you a chance to stand out from other roofers in the industry. It offers a brief description that will help prospects identify what roofing services you provide, which may be vital for them if they have been searching all over the internet.

The last reason why you need to rank higher on Google Maps is that it will improve the quality of your listing and include several ways for clients to engage with your roofing business. With 86% of clients utilizing Google Maps to search for a local service business like plumbing or roofing, this opens a lot of opportunities to increase your engagement.

A Google Maps Listing for roofers has multiple advantages worth noting. Don’t let this chance slip away, so ensure it is correctly set up before another person captures it.

How to Get Your Roofing Business Listing Rank Higher on Google Maps

So how do you get your roofing company to show up higher in Google Maps?

Just like there are off-page and on-page optimizations for local roofing SEO, there are off-listing and on-listing factors for Google Maps. 

But first, you need to have your roofing business listed on Google Maps and claim your listing, which we will be discussing below.

1. Add Your Roofing Business to Google Maps

Of course, you can’t perform a successful roofing Google Maps marketing or rank higher if you don’t have an existing Google Maps listing somewhere. If you have an existing listing already, you can skip this part.

However, if you don’t have a listing, follow the crucial steps below to add your roofing company to Google Maps:

  1. Head over to Google.com/maps or go to the Google Maps app on your phone and look for your roofing business name.
  2. If your business shows up in the drop-down menu with a location alongside it, then your company is already listed. Head over to the next section.Steps to add your roofing company to Google Maps
  3. However, if your roofing company doesn’t appear, you will notice an option in the drop-down menu to add a missing place.Steps to add your roofing company to Google Maps

After you click on that, a prompt will come up asking you to input your location, category, and name.

Location, category, and name

Anyone in the world can add a roofing business to Google Maps. So, even if you haven’t claimed your business, we highly recommend that you check to make sure that your company listing doesn’t already exist. 

Don’t fret because the person who adds your roofing company to Google Maps doesn’t control the listing. Only the person who claims the Google Maps listing by proving ownership of the company has that control, which leads us to our next point.

2. Claim Your Roofing Google Maps Listing

The second step in getting your roofing company to rank higher on Google Maps is to claim your listing. If you want to reach higher positions in your roofing Google Maps listing, you need to prove to Google that you are the real owner of the business.

When you create the listing, all you will be able to offer is the category, location, and name.

But when you claim your listing, you will be able to provide many more details about your company.

The more details a roofing business listing offers, the higher it will rank on Google Maps.

Plus, you cannot proceed with any other steps in this book if you have not claimed your listing.

Having a free Google Business Profile is a prerequisite to claiming your roofing business on Google Maps.

If you have an existing GBP already, just pull out your Google Maps Business listing, choose the option that says “claim this business” or “Own this roofing business?” and later follow the prompts. 

Claim Your Roofing Google Maps Listing

Unclaimed

3. Add Complete  Details to Your Roofing Google Map Listings

By now, you have a Google Business Profile and a Google Maps listing attached to it; you are ready and armed to optimize it for higher ranking in local roofing search results.

As we stated earlier on, the more details your listing offers, the higher it will rank in organic search results.

To include more information in your listing, sign in to your Google Business Profile account. (google.com/business)

Here you will come across a dashboard with multiple tabs down the side.

Google My Business account dashboard

Choose the “info” tab, which includes your category, service area, address, name (where applicable), special hours, website, attributes, description, and phone number.

Here are some strategies for optimizing these Google Business Profile sections to achieve higher rankings on Google Maps:

Use Consistent Name and Address Citations

Google Maps ranks roofing companies it can trust, and one element of your trustworthiness is the consistency of details about your company across the web.

For instance, say you have a business called “North Shore Roofing Company.” Ensure your roofing business name in your Google Business Profile dashboard is precisely that and not a minor variation, like N. Shore Roofing Business or North Shore Roofers ltd. 

Also, make sure that your business name is the same (identical) across all your other online properties, such as your roofing website, Facebook profile, Yelp listing, and more. The same applies to your address information (for instance, using “St” vs. “Street”).

Use a Local Phone Number

Google doesn’t pay much attention to toll-free (800 and 877) numbers since these kinds of numbers are regularly utilized for spam. 

Use a local phone number together with the area code of your location.

This will assist you in ranking your roofing business higher in Google Maps, and it will also verify for searchers that your roofing business is situated in that area.

Include Your Main and Tracked Number

If you utilize a phone call tracking system, utilize a tracked number for your primary roofing business number and your main number as a secondary number.

This will help you to receive most of your calls coming in through a tracked line so you can understand the efficiency of your listing; however, with the main number available in your listing, Google can later match your number with the other listings and your roofing website.

Keep Your Operating Hours Updated

Google Maps roofing company listing tells browsers if your business is closed, open, closing, or opening soon. (And during the Covid-19 pandemic, whether it is closed temporarily- thus making it a crucial roofing SEO tactic).

Keeping your operational hours properly updated tells Google that you are active and, so, trustworthy, and this will assist you in ranking higher.

Operating Hours

This will also prevent clients from driving all the way to your office only to find that it is closed or closing, which can cause them to leave a negative review (which adversely affects your rankings on Google Maps).

Write a Clear Roofing Business Description

The description on your roofing Google Maps listing should offer an overview of your company to assist orient visitors, as well as unique attributes that compel searchers.

You should write your roofing business description in a tone that resonates with your brand to help build a better connection.

Make sure that you include your keywords in the roofing business description, as this will assist your business listing on Google Maps to rank for searches that contain your company name but for searches related to your roofing services and products as well.

Choose the Right Category for Your Roofing Business

When it comes to ranking higher on Google Maps, the category in your roofing business that appears on Google Maps is very crucial.

The primary category is going to be important in ranking your roofing business.

You would want to choose the primary category as the one that accurately describes your roofing business. You can also add secondary business categories as well.

Remember that you cannot add custom categories, but if you start typing your main offering in the box, you will see a drop-down menu of possible categories to select from.

4. Add Photos to Your Google Maps Listing

Adding photos to your Google Maps listing is a great way to show your clients more about your roofing business and show off your roofing services.

Google loves it when you upload quality photos to your map listing. 

First, it shows that you are an active listing to rank higher in organic search results. 

Second, Google’s photo recognition is progressing, and Google is beginning to show images in the local search engine results. 

Thirdly, the roofing SEO rule of thumb is that Google loves what clients love, and clients love photos. 

Plus, if you don’t include photos in your map listing, it will display a generic map image like the one below:

So, to enhance your Google Maps ranking, add compelling and high-quality photos to your company listing that catch what it is like to be in your roofing business.

You can do this by heading over to the “photos” tab in your Google Business Profile dashboard and clicking on the blue circle that has a white plus sign. From here, you will be able to drop and drag several videos and or photos at once. Ideally, you should try to add at least one photo daily.

5. Encourage People to Leave Reviews on Google

Google loves what clients love. You should not be surprised that Google Maps gives higher rankings to roofing business listings with stellar reviews on Google. 

So, how do I obtain more reviews on Google? 

Well, when you create a Google Map listing, this instantly opens your roofing business up to Google reviews.

Google reviews

But that doesn’t imply that you will receive them. 

As a roofer, you will need to be proactive in requesting reviews, and you will also be required to respond to them. 

Responding promptly to Google reviews encourages more of them and reduces the damage of less-than-stellar reviews. Plus, your responses show other potential clients how attentive you are to clients and how well you resolve problems.

Google reviews can be scary, but unless your roofing service is atrocious, negative reviews tend to be far and few between. Plus, as long as you answer properly, you can reverse and mitigate the damage of a negative review.

6. Consolidate Your Duplicate Google Maps Listing

Whatever you do, you don’t want several roofing businesses listed on Google Business Profile for the same phone number, location, and other details.

Google will discredit businesses with multiple locations or phone numbers listed for one real business.

When this occurs, you are impacting your organic rankings negatively for all these related map listings, as it is confusing to both your customers and Google.

Weed out duplicate roofing Google Maps listings and superfluous details to make sure your one real listing will rank.

7. Regularly Publish Quality Posts to Your Google Maps Listing

Like Facebook, you can create and publish quality content that shows up right on your Google Maps company listing. 

Regular posts like this tell Google that you manage your listing proactively, which is a major factor they look at when awarding rankings.

In addition, when clients are on search engines like Google, they have high intent, so via Google posts, you can obtain offers in front of a ready-to-engage target audience.

Create and publish quality content

How to Use Your Roofing Website Rank Higher on Google Maps

Apart from taking action directly from your Roofing Maps listing, there are some optimizations you can perform on your website to rank higher on Google Maps.

8. Make Sure Your Roofing Website is Responsive

The first step is to ensure that your roofing website is responsive, which implies that it operates optimally across any screen size or device.

This is because Google Maps listing has a link to your roofing website, and more than 60% of Google searches take place on mobile devices.

So if your listing directs searchers to a roofing website that needs zooming and pinching, has lots of broken links, or loads at a tortoise pace, your roofing Google Maps listings will be adversely impacted.

9. Optimize Your Web Presence by Using Local Keywords

If you want to rank higher on Google Maps, you should make sure that your online presence, including your external content and roofing website, is optimized for your local target market. Of course, this will assist your roofing website to rank higher in Google’s organic search, but it will also affect how high or low your Google Maps listing ranks.

So make sure that you include location-specific keywords on the major pages of your website, like the about us page, contact us page, blog posts, and even service pages- not just on the title of your pages, but also on the body text, image tags, captions, URLs and headings.

This shows Google that your roofing website is well known or prominent in your local service area, which can make the giant search engine feel more obliged to rank your company higher on Google Maps for that specific area as well.

10. Embed the Google Map on Your Roofing Website

Another way to rank higher on Google Maps is to embed a Google map on your roofing website, which most roofers do on the contact us page.

Adding a Google Map right on your roofing website is a great way to help Google connect your company with the location.

This is another way of telling Google that your company is actually situated where your listing says it is.

Utilize the same address that you have on your Google Maps roofing business listing.

To add a Google Map to your roofing website, look for your business name in Google Maps. Click on “share” in your listing and choose the “Embed a map” tab. Copy and paste the link on your roofing business’s contact us page.

11. Use Local Roofing Business Schema

When it comes to structuring your roofing website content, and particularly business details, Google and Bing prefer standardization- which has led to the invention of schema.

Local Schema helps roofing businesses to wrap code around the content to make it easier for Google to index and crawl your website.

The local roofing business schema covers most of the same company details captured in a Google Business profile, which will be cross-referenced by Google.

The easier it is for Google or Bing to validate your business location, the more likely your roofing business is to rank prominently in Google Maps.

12. Create Local Backlinks

Inbound links or backlinks are regarded as an extension of your NAP strategy, whereby you search for relevant, local third-party websites that link to your roofing website pages.

Backlinks can validate your roofing business from both service and local perspectives. If you maintain listings with links in local business directories, you will want to make sure those listings are in the good categories if category options are provided.

Generally, these links to your roofing website are “follow” links, which implies Google will recognize and follow the source of the link to your website content.

Most online business directories understand the importance of “follow” links and so charge for inclusion, but you should search for opportunities to get links from other non-paid sources such as service organization sites or industry-relevant partners.

Leverage the Advantages of Ranking Higher on Google Maps

We bombarded you with a lot in this article, so let us recap on how to rank higher in Google Maps:

  1. Create and claim your roofing Google Maps business listing
  2. Complete each section of your Google Business Profile dashboard
  3. Keep your NAP (Name, Address, and local Phone number) consistent on the web.
  4. Properly categorize and describe your roofing business.
  5. Add posts and photos to your Google Maps listing
  6. Obtain more Google reviews
  7. Consolidate duplicate listings
  8. Make your roofing website responsive
  9. Target your roofing website for local keywords
  10. Add a Google Map to your roofing website
  11. Use local business schema
  12. Build local backlinks

Roofing business listings on Google Maps are slowly becoming more advanced, helping clients to instantly obtain the information they require and make educated buying decisions. 

Follow the tactics in this book to get your roofing business showing up higher on Google Maps, and you will get the increased engagement, revenue, and visibility that comes along with it.

Categories
Plumbing Social Media Advertising

How To Grow Your Plumbing Business With Facebook Advertising

Attract The Right Clients, Increase The Visibility Of Your Business Online And Stand Out From The Competition With Facebook Ads For Plumbers.

Finding new clients is much different than it was three decades ago. Conventional marketing strategies such as Yellow pages ads are long gone, and you won’t have much success with printed business cards or flyers today. A recent survey showed that more than 90% of consumers conduct an online search to find a local plumbing business.

Facebook Ad

It is easy to figure out Facebook as a social media platform where people go to check the status of their former schoolmates and maybe post a photo of their favorite pet. While we are all for pet photos, it is crucial to remember that Facebook has over 2.2 billion users nowadays. As a plumbing company owner, there are high chances that most of your clients (if not all) have and use a Facebook account. Therefore a plumbing Facebook advertising strategy is crucial.

Without further ado, let’s dive into the details of Facebook Ads for plumbers.

What are Plumbing Facebook Ads?

facebook interface

Plumbing Facebook ads are advertisements that appear in the right-hand column of the Facebook Newsfeed.

Why should plumbers advertise their services on Facebook?

The power of facebook ads

As a plumbing business owner, you might not consider Facebook as a viable to invest some of your marketing dollars to get your services in front of potential clients, but what if we told you you could get in front of homeowners requiring plumbing services in your area? To help you make an informed choice, let’s start with what a great ad can do for your plumbing business. A great plumbing Facebook ads should assist you:

  • Find the Right Customers

Customers find some brands irresistible

Facebook has a lot of information about its users. You can take advantage of this and target prospects who are most likely to become paying clients.

Facebook lets you specify criteria such as gender, age, job title, industry, marital status, location, and interests. It also gives you the option to filter connections (for example, friends of prospects who already liked your page) and behavior, which includes life events and recent purchases.

  • Facebook Ads for plumbers increases Brand Awareness

Website Branding Company

Facebook advertising will no doubt improve your brand awareness, and it provides an effective way to make prospects or clients aware of what you offer.

The more familiar people are with your plumbing brand, the higher the chances of scheduling service appointments with your company when it’s time to make a final decision.

  • Plumbing Facebook Ads Help to Generate New Leads

Generate New Leads

Creating and increasing some brand awareness is one of the reasons for using Facebook ads for plumbing contractors. But a great Facebook ad will do more than spread your good business name out there- it will help you obtain some qualified leads. Ensure that you link your ad with a lead form or Contact Us page so that prospects or clients can communicate with you promptly and later, you can include them in a client database.

  • Plumber Facebook Advertising is the cheapest form of marketing that generates a high ROI

High ROI

When you compare Facebook plumbing advertising vs. conventional media, one major advantage of Facebook ads is that they are cheaper than others form of plumber marketing.

For instance, you can spend just $5 to reach over 1,000 people, and it doesn’t add up to spend more money on TV commercials, radio ads, billboards, and other conventional media to reach the same target audience.

Another great thing about Facebook ads for plumbers is the ability to track your campaign results. You can see how many referrals are sent to your plumbing website, the engagement it is getting, and other important metrics.

  • Your Competitors Are Already Using plumbing Facebook Ads

Competitors

Other plumbers in your area are using Facebook ads to scale their businesses.

In fact, you are making life easier for them by not utilizing Facebook advertising to reach your target audience.

Let’s face it: if you are not using internet marketing strategies like Facebook ads for plumbers to grow your company, you will not have a plumbing business soon.

If your clients spend a lot of their time on Facebook, then you should use it as a tool to grow your plumbing business online.

  • Plumbing Facebook Ads Increases Referrals to Your Business

Refer a friend

The social aspect of Facebook makes it a more preferable option than any form of plumbing advertisement strategy that exists.

Facebook ads can sometimes go viral. If your ads are reaching the right audience, they will highly recommend it to a friend.

The ability to spread referrals and word-of-mouth will be a huge benefit your plumbing business can capitalize on using Facebook ads.

  • Facebook Ads can Help Your Plumbing Business Get Repeat Business

Happy customers stay with you gif

Plumber Facebook advertising strategy can help drive repeat business from clients who had scheduled service appointments from your company in the past.

Utilizing their audiences feature, you can import client emails into your plumbing Facebook ad campaign. This will help you to promote your plumbing services directly to the audience that is most likely to schedule service appointments with your company.

  • Facebook Ads Complements Your Plumbing SEO Efforts

SEO campaigns

Paying ads to reach your target audience can complement your SEO strategy, particularly when you spend money to boost posts. This works well particularly when considering some posts that will later be used as ads.

For example, ads give you a perfect chance to target specific users who will find a specific post hyper-relevant. There is a higher probability that a huge percentage of these readers will share your content, implying that your post will be visible to more users without having you pay a dime.

What Types of Facebook Ads are Available to Plumbers?

Types of Facebook Ads

As a plumber, the crucial thing you need to know about Facebook ads is that there are different formats and type of Facebook ads, and they are all unique. Here are some of the most commonly used types of Facebook ads:

1. Image Ads

Facebook Image Ads

These simple ads provide an excellent way to get started with Facebook advertising. Plumbers can utilize image ads to portray their services. Branded images showcasing your team with a uniform will generate more clicks and generate a huge engagement.

2. Video Ads

Facebook Video Ads

Video ads normally run in the stories and Newsfeed section or they can pop up like in-stream ads in longer Facebook videos. Plumbers can use videos to showcase their services to prospects or clients, and the most effective video can showcase your team at work accompanied by subtitles and audio.

3. Carousel Ads

Facebook Carousel Ads

Carousel ads can display up to ten images in a single ad, each coming with its link. You can use them to highlight multiple benefits of one service or product. Besides, they are effective in helping promote multiple kinds of plumbing services in a single ad.

4. Instant Experience

Facebook Canvas ad

Plumbers can utilize Facebook Instant Experience ads (popularly known as Canvas) to display instant mobile ads that capture your target audience’s attention. Users can engage with carousels, photos, and videos within one ad.

5. Collection

Plumbers may not require collection ads since they focus on product-based sales, which most plumbing contractors avoid.

6. Offers

Facebook Offer ads

As a small plumbing business owner, you might also want to look at offer ads. These get the attention of homeowners who may not been thinking of hiring a plumber, but we are open to suggestions if the offer is right. Offer ads are excellent tools to boost sales and find new clients. The main disadvantage is you will create a system for clients to cash in the offer.

7. Lead Forms

This is an ad that comes with an instant form attached to it to help you learn important information about future prospects. You can use them to collect contact details to research your target audience and drive engagement with your business.

3 “Must Have” Facebook Ads for Plumbing Contractors

Plumbing social media advertising has come a long way, with platforms like Instagram and Facebook giving you direct access to your target audience in front of where they are hanging out.

Several studies have shown that an average American adult spends approximately 2.5 hours each day on social media!

The number of social media users continues to increase each year. And while younger generations and teens may be migrating from social networks such as Facebook, we understand that more than 70% of millennials still turn to Facebook to connect with family and friends, get news and obtain solutions to their problems.

When we begin to develop an advertising strategy for plumbing contractors on Facebook or Instagram. It is essential that we pay attention to the buyer cycle-or where your client is on their journey to booking a job with your company?

There are three primary stages in most customer buying journeys so you will require three kinds of ads and posts to meet your target audience where they are at and establish trust, nurture them, such that when they are ready to hire a plumber near them you are the contractor they want to partner with.

Step #1: Awareness plumbing Facebook Ad Campaigns

Awareness

First things first. Before any action can happen, your future client needs to know about you. How does that occur on Facebook?

  1. A friend or family member may refer you to them for plumbing services
  2. They may read a review posted by a person on their network
  3. A person in your network engages with your post, so it is displayed to them.
  4. They come across your ad.

For the purpose of this post, we will focus more on ads-but it’s essential to understand the role played by the ads in the entire awareness stage.

For awareness ads, we highly recommend that you keep it on a low budget and broad. This is about getting in front of as many homeowners as possible (who fit your target audience of course). We highly recommend running a “likes” campaign showing Facebook that you are ready to pay when a person likes your page. Once they have liked your page, you can engage them further with trust-building posts and nurture them along their buying journey!

Step #2: Consideration Plumbing Facebook Ad Campaigns

Consideration

In this stage, we are simply re-engaging with homeowners or property managers who already understand who you are and have interacted with your plumbing company. Either they have already visited your plumbing website, followed your Facebook page or you have their email address.

This implies that you aren’t advertising to a cold audience. But it is crucial that before you begin this phase, you have a huge audience to advertise to. It is recommended that you spend some time improving your brand awareness first.

Types of Facebook posts and ads that will work well in this phase are helpful tricks and tips, show photos of projects that you are working on, and sharing testimonials. The sole purpose of this phase is to establish and build trust!

Modern homeowners are smart- they know an ad when they come across it, and they merely trust conventional advertising. Thus, you should invest your time and effort to build enough trust with your target audience. We see great results with home service clients who post diverse and consistent content.

If you are spending too much time thinking about what to post on your plumbing company Facebook Page, then schedule a free discovery call with Blackstom Design + Marketing today. We take the guesswork out of what type of posts by offering you a monthly social media advertising strategy and crafting posts! It is so pocket-friendly.

Step #3: Decision stage Plumbing Facebook Ad

Decision stage

Finally, your potential client is ready to schedule a plumbing service job with your company. And you want to make it as easy as you can for them to schedule a service appointment with your team. You can show these ads to people who visit specific pages on your plumbing website or have followed your Facebook page longer. With decision stage ads and posts, we highly recommend that you be focused more on closing a sale. But don’t make such ads too prominent on your Facebook schedule.

Lastly, consider your target clients and how your plumbing company interacts with them at every step along the way. If you are searching for help in diversifying your social media posts or ads, schedule a non-obligation session with Blackstorm Design + Marketing today.

How to Create a Successful Plumbing Facebook Ads Campaign in five simple steps!

Homeowners see numerous ads when they scroll through their Facebook profiles. Your ad must be appealing enough to attract them and make them pay attention. Here are some of our best practices for creating plumber Facebook ads that generate desired results. Start advertising your plumbing company on Facebook by following the simple steps below:

Solve a Client’s Problem

customer service concept

As HubSpot.com states out, one of the most crucial purposes of creating a great ad is that it should address your target audience’s pain points. You want to maintain that potential benefit to the client, not just praise your plumbing company. And you need to understand the fact that most homeowners don’t turn to Facebook when they have a plumbing emergency. You will snatch those hot leads using Google Ads.

For Facebook, the aim is to find homeowners who want general information about bathroom restorations or plumbing. This will help you to follow up with high-quality newsletters or blogs so that you stay on top of homeowner’s mind whenever they have a plumbing emergency in the future.

Include Quality Visuals in your Ad

online promotion service

Posts and ads with visuals will be remembered more than ones with texts. For plumbing contractors, you can include after and before photos. Any homeowner in a kitchen or bathroom renovation is likely to stop for photos than an easy text saying, “Searching to renovate your home?”

Define Your Target Audience and Budget

Target Audience

This step is extremely important for the success of plumbing Facebook Ad campaigns. The target audience for your ad can be customized based on the following demographics:

  • Age
  • Gender
  • Interests
  • Languages
  • Location begins with a country, state, address or zip code.
  • Behaviors – Things like buying intent and behavior, as well as mobile device usage
  • Connections – select to display your ad to all people

Once you have selected your target market, the next step is to choose how much you want to spend on your ad. When setting a plumbing Facebook ad budget, it is crucial to consider the maximum amount of money you want to invest in your ad. You can either set your ad budget for a lifetime or daily:

Campaign Budget Optimization

Lifetime: A lifetime ad budget refers to the maximum amount you want to spend during the time your ad is set.

Daily:   This refers to the average amount that you are willing to spend on Facebook ads every day.

Create Your Advert

This is where the rubber meets the road, and it is where all the fun starts. It’s time to select the headline, images (or video), body text, and where your ad will be displayed above your ad will be shown on Facebook. For the ad text, you obtain 90 characters to share a quick brand message that will pop up above your video or image(s).

There are two ways to create Facebook adverts: creating a new advertisement or using an existing post. Here is a quick look at the two options:

Creating a New Plumbing Facebook Advert

Woman login into facebook website on laptop

If you want to develop your ad from scratch, then the first task is to choose the format you would like to use in your advert. Facebook adverts depend mostly on the results you want to get. Facebook offers 5 different formats for adverts:

  • Carousel: Create an ad with two or more scrollable videos or images
  • Single Image: Develop up to six variations of your advert using one image.
  • Canvas: Tell a more compelling story by combining videos and images
  • Slideshow:  Create a looping video ad with about 10 images
  • Single Video: Create an advert with a single video.

Use an existing ad or post

For specific types of plumbing ads, such as boosting posts, you can develop an ad using an existing post that had already been shared on your Facebook page.

Provide a Compelling, Call to Action

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Homeowners should know what you want them to do next. They would click to know why their toilet may be wasting water? Go to your plumbing website to obtain a discount code for their next service appointment? Homeowners who are confused won’t follow you. Ensure that your ad incorporates at least one action phrase or word, such as “Go to”,” Click” or “Fill out.”

Where to Place your Plumbing Facebook Ad?

You can’t get into minor details about where your plumbing ads are displayed. For example, you won’t be able to demand they only appear in Facebook groups. But that doesn’t imply you have no control whatsoever. There are main options for plumbing Facebook Ad placements.

  • Stories

Since Instagram was acquired by Facebook, users can nowadays display quality photos in their “Stories.” Such story ads can occupy a full screen on mobile and show momentarily between photos.

  • Feed

Facebook newsfeed

When scrolling your primary Facebook feed and bump on a “Sponsored Post,” you are viewing a feed ad. Such ads can help to target the right people, and these ads will pop up on both desktop computers and mobile apps.

  • Messenger

If you have interacted with a homeowner on Messenger, you can also send them a sponsored post. Perhaps they asked you about the plumbing services available, and you want to follow up later with a compelling discount offer.

  • Right Column

Facebook displaying right hand column ads

You can also post your ads in the right-hand column. Such ads don’t interrupt prospects’ feed, so they may not irritate them. They are restricted for desktop use, so you can’t view them on mobile devices.

Plumbing Facebook Advertising Services with Blackstorm Design + Marketing

Facebook Advertising Services

Nowadays, social media plays an important role in how plumbing companies and clients interact. Over 500 million active users spend more than more time on the website. Your plumbing business will be missing a lot of opportunities by not advertising your plumbing services on this platform.

Ready to start advertising your plumbing company on Facebook? If so, we are ready to help! Blackstorm Design + Marketing social media experts can help with all aspects of your plumbing social media advertising- from setting up your account, managing bids, tracking, posting, to banner, and more.

Our Facebook Advertising Process for Plumbers

Social Media Advertising

Our process for advertising on Facebook is almost the same to our approach to internet marketing in general: Measure>Test>Tweak>Repeat

Our simple philosophy is always: You can’t optimize what you fail to track and measure. More data results in great results.

When you come to us, here are some steps we take to create an appealing plumbing Facebook Ad:

Conducting a Competitor Analysis

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  • Finding local plumbers currently outranking you in audience engagement and size.
  • Analyzing messaging and content that performs well in your plumbing industry.
  • Conducting a market analysis for your plumbing industry and service areas.

Creating an Engaging Organic Social Media Campaigns

Organic Social Media Marketing

  • Creating imagery and copy for high-performing social media ads
  • Split-testing ad copy
  • Improving and reporting paid social ads
  • Creating custom target audiences to best target your plumbing company and brand

Track Your Social Media Campaigns for Plumbers.

Monitor your reach and audience.

  • Monitor your reach and audience
  • Tracking engagement rates
  • Tracking leads and click-through-rate

Frequently Asked Questions on Plumbing Facebook Advertising

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How do you advertise your plumbing services on Facebook?

Facebook advertising provides a crucial way of connecting with your target audience. The first thing you need to promote your plumbing services on Facebook is to have a vibrant presence on the platform. Secondly, you need to adapt to your client’s buying cycle, actively manage your page, and target ads to your ideal customers.

What is the best way to promote your plumbing services company online?

There are several online marketing strategies you can use to advertise your plumbing services including creating a professional plumbing website that converts, optimizing your Google My Business Profile, managing and gather online reviews, obtaining more plumbing leads via work requests, and using Google Local Service Ads.

How do you name a plumbing business?

Here are a few tips to help you choose a name for your plumbing company:

  • Select a name that is easy and short to pronounce
  • Choose a name that reflects the plumbing services you offer.
  • Ensure your name is easy to remember and spell
  • Make it memorable, simple to pronounce, and positive

Plumbers: Get a non-obligation Social Media Advertising Analysis

Social Media Marketing Agency

If you are like most plumbing contractors, you probably don’t have time to mess around on Facebook and don’t have money to hire a full-time professional to do it. If so, why not contact us to get started with plumbing Facebook advertising today?

Schedule a free discovery strategy session with Blackstorm Design + Marketing to learn how you can advertise your plumbing business on social media today.

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