Plumbing SEO

Retargeting Ads For Plumbers: 3 Unique Ways You Can Use Them To Grow Your Plumbing Business

When you advertise your plumbing services online, prospects/clients who have expressed interest in your website previously are the ones who are likely to respond positively to your advertising efforts.

However, if you want to advertise your plumbing business successfully and efficiently, it’s important to reach clients who have already visited your plumbing website.

That’s where retargeting ads for plumbers come in. Retargeting provides a fantastic way to reach browsers on the brink of scheduling a service appointment, thus boosting your income.

But what is plumber retargeting, and how can you utilize it to market your business online? Keep reading to find ways to use retargeting ads to grow your plumbing business.

What Are Retargeting Ads For Plumbers?

Retargeting is a plumber marketing strategy where your advertising targets prospects/clients who have already encountered your company online in the past, typically via visiting your plumbing website.

Retargeting ads for plumbing contractors are display ads shown to browsers who had visited your plumbing website and exited without taking action. This marketing tactic uses cookies and tracking pixels to retarget the browser as they continue surfing the web elsewhere. Plumbers can also use retargeting ads on Facebook.

The concept behind plumber retargeting is to reach prospects/clients who are likely to respond positively to your advertising. When a homeowner has visited your site, it shows they have expressed an interest in your plumbing services and can’t find themselves browsing your plumbing website on accident.

Plumber retargeting ads are essential when a browser is close to converting. Sometimes, they require one more push, typically in the form of an ad for your plumbing services, to return them and follow through.

Ways You Can Use Retargeting Ads For Plumbers To Grow Your Business

While the main idea behind plumber retargeting is pretty straightforward, its implementation can vary. You have several options for how to retarget your target market, and it could be beneficial to try more than one of these strategies.

Here are three plumbing retargeting strategies you can use!

1. Google Retargeting For Plumbers

One of the best platforms for remarketing (also known as retargeting) ads is Google Ads. Google Ads comes with a retargeting tool to display your plumbing service ads in front of Google users and even those who aren’t using Google.

The great benefit of using Google for plumber retargeting ads is that it helps you reach millions of partners. Even if your prospects aren’t searching on Google, they will probably visit a partner site because thousands or millions of sites partner with Google. Here’s how it works:

Outside Browsing: When a prospect has interacted with your plumbing business online in past ventures on Google or its partner sites, your ad will pop up somewhere on the site.

Searches: When a homeowner conducts a quick search on Google related to your plumbing service (s), your ad will pop up near the top of the Google search engine result pages.

The most famous remarketing strategy for plumbers is Remarketing Lists for search ads (RLSA). RLSA is a functionality available on Google Ads, and it operates via the Pay-Per-Click model in Google search results.

Essentially, you can instruct Google to monitor traffic to particular pages on your website and then direct your PPC ads to people who visit those pages. Therefore, a prospect may visit a page on your plumbing website and conduct a Google search afterward, whereby they will come across your ad in the search results.

2. Social Media Retargeting

Google isn’t the only platform where you can retarget homeowners who had previously visited your plumbing website.

Many social media networks offer the same feature. For example, Facebook helps you to target users who have interacted with your Facebook business page. That’s extremely crucial, especially knowing that an average user on the internet spends 28% of their time on social media.

Installing traffic-tracking software on your plumber’s website lets you know the prospects who visit your site and direct your ads to such people on social media. To mention just a few, Facebook has a unique tool known as a Facebook retargeting pixel.

3. Email Marketing

This is a less direct retargeting strategy for plumbers to use an email to reach their leads or prospects.

You can achieve this by developing an email list on your plumbing website. Email marketing aims to get homeowners or property owners to sign up for your emails voluntarily so that you are not a culprit of sending spam emails.

 To make this happen, ensure that you include Calls to Action around your plumbing website. These CTAs should prompt users to submit their emails in return for something such as special discounts or newsletters. Keep the submission forms as simple as possible. Once you have their email addresses, you should make an effort to follow up with them.

What Are The Benefits Of Using Retargeting Ads For Plumbers?

Plumber retargeting ads aren’t about closing more sales, which is a short-term benefit to these kinds of ads. Remarketing ads should be an integral part of your plumber marketing strategy for long-term conversion and sustained lead generation.

Besides Boosting Sales, Here Are Some Benefits You Can Enjoy By Running Plumber Retargeting Ads:

Customer Retention: Remarketing or retargeting ads is also advantageous for client retention. When a homeowner has hired you in the past, they are more likely to schedule another service appointment when reminded of your exceptional plumbing services. Plumber retargeting ads can serve as this friendly reminder.

Upselling Opportunities: This advantage goes hand in hand with the customer retention concept discussed above. Retargeting ads can help your business sell more expensive plumbing services to homeowners or property managers who have already booked jobs with you in the past. These clients are the ones who have a higher chance of spending more dollars on your premium plumbing services.

Improve Brand Awareness:  Many marketers say that retargeting helps improve their customers’ brand awareness. When homeowners see your ad in various places, they become more aware, which can make them trust your business more. Retargeting is a great technique for letting people understand who you are and the kind of plumbing services you offer.

Market Research: Most retargeting tools will help you know where the clients were when they navigated away from your plumbing website. This can give you crucial insight into what strategies are working and the ones that aren’t.

Partner With An HVAC + Plumbing Marketing Agency For Retargeting Ads

Plumbing retargeting ads is one of the many ways you can generate qualified leads in your local market. They will help with client retention, improve brand awareness, and provide a great ROI. Best of all, they aren’t as expensive as PPC ads which have benefits in their own right.

But to dominate other plumbers in your area, you need more than a massive retargeting ad campaign. That’s where we come in. We are a reputable HVAC plumber marketing agency. Over the years, we have helped many contractors like you increase client retention, win new clients and expand their business.

Want to begin using retargeting ads to reach the most valuable potential clients? Our marketing experts can help you do that! With our retargeting services, you can optimize your advertising campaigns using the formats mentioned above.

We specialize in plumber SEO services that will drive more leads to your plumbing website and social media pages. We also provide a complete plumbing website design service that emphasizes local SEO for HVAC and plumbing contractors starting their businesses. And if you want to redesign your site and convert it into a 24/7 lead-generating machine, we can help with that too.

To get started, schedule a free strategy session with one of our Growth Coaches to learn how retargeting ads for plumbers can help to grow your plumbing business today.


Plumbing SEO

10 Expert Plumbing Marketing Ideas, Tips, And Strategies Proven To Get More Leads

To grow your plumbing business successfully, you need a good stream of consistent high-value clients who bring a healthy cash flow. To have money coming in, you need to have businesses or homeowners streaming in at a steady pace (if not increasing). Customers are the lifeline of your business, and if they don’t make phone calls or write emails, you will have no one to sell your plumbing services to. Plumber marketing ideas can help you grow your business and reach more leads interested in your services.

Running a plumbing company involves a lot more than just fixing leaky pipes. Plumbing is one such home service industry where you should be able to find a consistent stream of wallet-out clients if you target them the right way. With the right strategy, marketing your plumbing business can be easy, and you need to understand what techniques to use to reach your potential clients. Keep reading our post on the 15 best plumbing marketing ideas to skyrocket your business growth. Without further hesitation, let us dive in!

Why Should Plumbers Advertise Their Services Online?

Plumbers always have a hard time advertising or promoting their services for good reasons, and this is because plumbing is a very competitive field. Where your clients are restricted only to local property owners or managers (probably within 30-50 miles) from your office, you need to concentrate on obtaining more and more leads.

The conventional way of marketing, where plumbers would pay for ads in the local dailies, do some radio or TV commercials and distribute flyers, seems expensive and doesn’t work.

We have helped many home service contractors, including roofers, HVAC, and plumbers, improve their web presence and generate high volumes of qualified leads for them. As a plumbing company owner, it can be hard to market your business because this is not your specialty uniquely. If you have come to this page, you have been looking at plumbing marketing ideas and tips on the web.

From our experience with strategies that work, we have compiled a list of 15 marketing strategies that can help your plumbing company outrank the competition. If you implement them properly, you will surely achieve outstanding results.

10 Internet Marketing Ideas For Plumbers To Grow Your Business

Nowadays, homeowners don’t have all the time to ask neighbors and friends for a recommendation for a good plumber they always used to partner with. Instead, they prefer conducting research online for plumbing services they are interested in, which has put more emphasis on digital marketing channels. Without further ado, let’s dive straight into the tips.

#1: Create A Conversion-Focused Plumbing Website

The first thing that any growth-conscious plumber requires nowadays is a professional, functional plumbing company website. Your plumbing website is the focal point of all your online marketing efforts. Today, most property owners whip their smartphones to search for reliable plumbers online, so they get their first impression from your company website.

Having a plumber website increases trust in your prospects’ minds and helps boost your business’s online visibility. Thus, your plumbing website has an important role to play, and it should be able to take your site traffic and convert it into qualified leads for your plumbing company. The posts you write, your website design, and its structure must concentrate on that main goal.

This is what is referred to as a conversion-based plumber website. It is built up to generate leads online. However, there are a few things you need to remember when designing or developing your plumbing website. Design and plan your plumber website layout properly, so it is ready to target the right clients.

Another thing you need to remember is to ensure all your contact details, such as your current email address, phone number, and physical address, are updated on your plumber’s website.

#2: Submit To Local Online Directories

Since plumbing is a local business, your prospects will find you via local business listings, which explains why having your plumber’s website listed in such directories is crucial.

Do you know that over 80% of prospects/customers research online before scheduling HVAC and plumbing service appointments? With more homeowners flocking the web for ideas, suggestions, and answers, there is no doubt that plumbers who have a vibrant online presence are the ones who seem to be booking more jobs these days.

Plumbers get in front of clients by adding their company details to local listing websites. It is important to claim your local online listing as a local plumbing business.

When homeowners conduct local searches, it generates a box, also referred to as the Google local SEO 3-pack, that appears on the top of the organic search results.

If property owners or managers find a local plumbing business instantly, they will go to this box to find a plumber that suits their needs.

The good news is that your business can appear in this local map 3-pack by claiming your local online listing. Once you have your listing, ensure that you fill it out completely.

Begin by ensuring that your plumbing company’s name, address, phone number, or email address are accurate. This will ensure that people can get in touch with you easily.

Once you add that crucial information, you can begin to add supplemental information like your business photos and description. To grow your plumbing business online, begin by claiming and verifying your local listing, which will help drive more qualified leads for your plumbing business.

Some Of The Most Famous Online Local Listing Business Directories Are:

#3: Search Engine Optimization

Your plumbing company needs a strong online presence to succeed in the modern world. However, it is not sufficient to develop or build a plumber website and then hope that homeowners will find your plumbing business online; you need to optimize your website to generate more qualified leads for your plumbing business.

Search Engine Optimization (otherwise known as SEO) is a technique to help search engines like Google or Bing understand the relevance, what your plumbing company does, and when to serve your plumber website up to searchers who utilize specific search phrases (aka keywords) online.

When homeowners discover a plumbing issue, they quickly turn to Google to find local plumber services. To capture these homeowners, building your presence with search engine results is crucial.

When people search for keywords related to your plumbing industry on the internet, Google crawls your site and finds those search terms (aka keywords) on your page, and that’s how it understands if it’s related to the organic search and that it requires to show in the search results.

Finding the right plumbing keywords is very crucial. If you don’t understand what your prospects are searching on the internet to reach plumbing businesses like yours, you will never rank for those keywords, implying no new clients/leads are coming to your plumbing website.

So, how can your plumbing service company website rise to the top of the search engine results pages? Here are a few crucial SEO best practices that you need to use in your plumbing business:

  • Optimize your site for the right search terms: You need to know what keywords are most important for your plumbing company (i.e., the terms your potential clients are using to find plumbing services online) and use them in your plumbing website. For example, you could include “24/7 plumber Murfreesboro” instead of “plumber based in Murfreesboro.” If you concentrate on using the right keywords and optimize your site for them, you will achieve great organic rankings on Google for search terms related to your plumbing business.
  • Optimize your Google My Business Listing: we have already discussed how crucial it is for your plumbing business to be listed in the local search directories. Thus, if your GMB profile is correctly set up for your location, you can show it in the plumber “near me “searches.
  • Develop Your authority online by blogging consistently, obtaining backlinks from other plumbing websites, and posting helpful content.
  • Get your On-page plumbing SEO right: Besides publishing quality content for your plumbing business, you should also be concerned about optimizing your page titles, meta tags, and image alt tags for the correct keywords.

To appear higher in the search engine results, you need to know which keywords are most crucial for your plumbing business.

There are a lot of good SEO tools that can help you do keyword research. These include Moz, Ahrefs, Ubbersuggest, and Google Keyword planner, to mention just a few.

If you are a plumber looking for a top SEO agency to take your company to the next level online, schedule a free strategy session with one of the Growth Coaches to get started today.

#4: Manage Your Reputation Online To Get More Positive Reviews

Online reviews are a critical part of your plumbing business. That said, offering exceptional service and building a great reputation in your local community takes many years of hard work.

If a homeowner hasn’t used your plumbing company services before, they will rely on reviews to get insights into working with your business. Online reviews are a form of marketing for your plumbing company, and you must incorporate online reputation management into your plumber marketing strategy.

To begin with this plumbing advertising strategy, you will want to know all the platforms where customers give reviews about your plumbing business. Such places include Yelp, Google My Business, and more.

Once you have these platforms established, ensure that you keep track of the reviews that are left on such pages. Realistically, you don’t want to delete negative reviews! This is because if your review profile only has five stars, homeowners can be skeptical or suspicious about your plumbing service business.

Homeowners expect to see both negative and positive reviews. They pay attention to what people say about your business but also want to see those unpleasant reviews.

When responding to reviews online, always try to keep your responses professional at all times. If a client leaves a great review, thank them for allowing your company to solve their plumbing problems. In case of less-than-stellar reviews, try to solve the user’s problem and advice them or encourage them to contact your plumbing business for further assistance.

So, How Do You Obtain Satisfied Clients To Leave Reviews Online? Here Are Our Tips:

  • Send homeowners or property managers a follow-up email asking them to leave a review after a job well done.
  • Use tools to incentivize reviews and referrals.
  • If a client is happy, request them to leave your plumbing company a review nicely; this typically works magic.

Reviews don’t cost your plumbing anything, and having lots of positive reviews can be more effective than running paid ads. Because in a local business listing, your online reviews appear in search results and influence clients’ decision in hiring you over other plumbers in the area.

Online reputation management will assist you in marketing your plumbing services to prospects /clients better. It presents your plumbing business in a positive light and encourages more homeowners to come back for services.

#5: Pay-Per-Click Advertising To Attract Qualified Plumbing Leads

Pay-Per-Click advertising is one of the most effective plumbing marketing ideas on the web. If your plumbing company struggles to generate enough leads, you must run paid or PPC ads using the right keywords. Such ads will help your plumbing business to attain a top spot-on search result, which should drive more new clients to your business.

Bing Ads or Google Ads run on a pay-per-click model. Pay-per-click implies you bid on a particular keyword related to your ad, set an ad budget, and only pay anytime a browser clicks on your ad. You can use such ads to target a specific audience. You can also track your results effectively to ensure that you are obtaining a good ROI.

Those who click your ads are more likely to schedule a plumbing service appointment than organic visitors. If you haven’t included PPC ads as part of your plumber marketing strategy, you are missing a chance to grow your plumbing company.

This plumbing marketing idea begins with selecting the right keywords. The keywords trigger your ad to appear in the relevant search engine results. Long-tail plumbing keywords will work perfectly for your Plumbing PPC ads campaigns because they drive interested leads and are cheaper due to low competition.

Once you have chosen the keywords and bid for the placing of your ad, you set a maximum bid, which refers to the money you are willing to spend when a homeowner clicks on your ad. The amount should be flexible and can be adjusted anytime.

Your ad’s quality score and the maximum bid determine your ad’s placement. Once your ad is placed, you will kickstart your campaign and begin getting leads that are interested in your plumbing company services.

PPC ads are undoubtedly one of the best plumbing marketing strategies to grow your company online. These ads will appear in more relevant search engine results in front of wallet-out customers. It is a good strategy to get qualified leads for your HVAC and plumbing business.

#6: Develop A Social Media Marketing Strategy To Connect With Plumbing Leads

Social media is a great place to interact with your plumbing clients, and it helps you establish a vibrant relationship with them and possibly win their trust. When you interact with prospects or clients on social media, you get to understand them at a greater level, know their needs, and later you can offer them your plumbing services.

If you are searching for plumbing marketing ideas, developing a vibrant social media strategy is no doubt one of them. To grow your plumbing company through social media, you must begin by selecting the right platform.

Various social media platforms are available for your plumbing company, including Facebook, Twitter, Pinterest, and LinkedIn. By investing your money and time into social media advertising, you can boost your brand awareness, establish trust and build loyalty amongst your clients, obtain better insights, get more HVAC and plumbing leads and convert them to paying clients.

But What Can Plumbers Do With Social Media Marketing Win More Clients Online? Here Are Some Tips To Get Started:

  • Share Videos to Help Clients Out:  Prospects or customers will likely trust your plumbing business more if you share informative videos on your site. And since there are many things, they can’t do everything alone. When a homeowner has a major plumbing emergency, it is most likely that they will give you a call.
  • Offer Coupons and Deals for your Social Media followers: Create unique offers in exchange for their email. Emails are like gold in any plumbing service business because they will assist you in contacting such clients in the future.
  • Share impressive images of before, and after photos of projects you have completed.
  • Share DIY plumbing tips

If your plumbing business has not established a vibrant presence on social media, schedule a free strategy session with one of our Growth Coaches to learn how you can generate more leads through social media platforms.

#7: Create Multiple Landing Pages For Your Locations And Services

When crafting your plumbing marketing strategy, you need special landing pages for each service your company offers, and you should have a landing page for every area you service. Again, this is crucial for plumbing search engine optimization and showing up on top of Google or Bing for the right terms that match your plumbing services.

Let’s assume your company provides emergency plumbing services, gas fitting, and installations. Set up a landing page for every service and target the right keyword phrase for each. By doing so, when a prospect searches for “emergency plumbing” or “gas fitting,” your business will have a landing page that shows up. Of course, the same applies to different locations that you service.

#8: Utilize Email Marketing To Develop A Client Referral Program

If you want to skyrocket your company’s growth, begin by using plumber marketing strategies that help you get new leads. One of the most effective plumbing marketing strategies is to create a referral system through email marketing.

To start creating your client referral plan, you require a list of subscribers. If you don’t have them, you can obtain subscribers via email sign-up bars on your plumbing website.

The best referral systems incentivize both the person referred and the referrer. You must motivate homeowners to send friends and family to your plumbing business. For this plumber marketing hack to work, you must ensure that your target audience is ready to participate.

For instance, you can try to woo the two parties with an offer of $30 off their next plumbing service. This will create a win-win situation for the parties involved.

If you are searching for one of the best plumber marketing ideas to level up your business on the internet, a referral plan through email marketing will help you get more leads.

#9: Accept Online Bookings

If you want to obtain more leads, especially when homeowners need emergency plumbing services, you need to make it hassle-free for customers to contact your company and schedule service appointments. A smart strategy is for plumbing contractors to accept service bookings online, direct from their sites.

Thus, they should put calendars on their landing pages. New clients can click on the plumbing website, select the date and time, and easily book the plumber services. This saves a lot of time compared to making bookings over the phone and back or through back-and-forth email conversations. It makes it simpler for the customer to book online plumbing services and helps plumbers manage their schedules effectively.

#10: Partner With The Right Plumber Marketing Agency

At Blackstorm Design + Marketing, we often hear similar stories from home service contractors.

It begins with a plumber, roofer, or HVAC professional who doesn’t know anything about marketing and feels he’s been scammed by his marketing agency. As we examine facts, we get details of how the agency promised earth-shattering results and did nothing to achieve them. And how his plumbing marketing campaigns were too expensive. He could not contact his website design guy, and his social media expert never sent reports.

Simply put, the plumber had different providers for each plumbing marketing strategy separately. They don’t talk with each other because they aren’t in sync.

The issue here is more than just poor communication. In the modern competitive marketplace, developing a stellar plumbing marketing strategy is impossible when you have independent service providers with different goals or agendas.

Start Implementing The 10 Plumber Marketing Strategies Today

With all the ten plumbing marketing ideas discussed above, you will be on your way to establishing a vibrant online presence and getting more leads afterward.

At Blackstorm Design + Marketing, we know how to develop plumber marketing strategies to set your business for success.

As a full-service plumber marketing agency, finding clients for a local home service business such as plumbing can be daunting, but it’s not an all-impossible task. We will ensure that our team gives you everything you require to succeed with your plumber marketing strategy.

Want to improve your online presence and plumber marketing but don’t have the expertise or time to make it happen? We understand it. Running a successful plumbing company takes a lot of hard work, so we offer professional marketing services to reach more clients.

Ready to see how our plumber marketing plan can help your plumbing company to grow? 

Schedule a free strategy session with one of our Growth Coaches to discuss how our internet marketing services can help your company(plumber marketing ideas) flourish today.


Plumbing SEO

11 Best Ways To Get More Plumbing Leads For Your Business (Proven Tips + Strategies)

As a plumber, you need plumbing leads to gain new clients, close more sales and schedule more appointments. If your phone is not ringing as it should, you need to try strategies to help you generate more leads for your plumbing business on autopilot. More leads equal to higher net profit for your business.

Identifying the best way to generate leads for your plumbing business in the modern digital world implies meeting your clients online and taking bold steps to ensure your plumbing brands are in the competitive online marketing space.

As a plumber, you know that finding new leads is essential to keeping your business afloat. But how can you get more leads without spending a fortune on advertising? Here are some tips to help you generate more leads without breaking the bank. Ready to get more plumbing leads now?   Schedule a free strategy session with one of the Growth Coaches straight away.

Foolproof Ways To Generate More Leads For Your Plumbing Company

Generating qualified plumbing leads that keep your email inbox and the phone ringing is simple. Keep reading to learn our list of plumber lead-generating strategies and adopt all the strategies you can implement in your company right now!

1. Create a Conversion-Focused Website and Turn it into a Lead-Generating Machine.

If you are not using your plumbing website to generate leads, you are missing out on a crucial opportunity to grow your business.

Any plumber can create a website, but not all of them can turn it into a constant lead-generating machine. Your plumbing website should be a platform to help you convert prospects into qualified leads, which will later become advocates and clients for your plumbing services.

Here are some tricks you can use to transform your plumbing company website into a 24/7 lead-generating machine:

i) Publish Testimonials or reviews where prospects will see them

One of the best ways to validate your plumbing business and motivate prospects to work with your company is by offering social proof. The most powerful way to leverage social proof is by displaying testimonials from real clients that your prospects can relate to. If used properly, testimonials can help to drive insane conversions to your plumbing business.

ii) Ensure Your Website Communicates Your Exact Intention

You want to inform, engage and convince visitors to your plumbing website so that they can have enough confidence to convert. Before asking them to book a plumbing service appointment, they need to have developed enough trust in your business. Otherwise, their instincts will persuade them to leave your plumbing website.

Some of the best ways to achieve this include:

  • Put a contact phone number on the header or footer of your plumbing website to ensure that prospects can easily contact you for any problems or queries they might have.
  • Publish a compelling sales copy that addresses their pain points exactly
  • Include a high-resolution image that resonates with their current situation
  • Use compelling Call-to-Action that tells them specifically what they need to do to attain their desired objectives.

iii) Write a Plumbing Blog or Podcast

Become a valuable plumbing resource online for business owners, homeowners, and other plumbers.

iv) Make Your Plumbing Website Load Fast

Homeowners expect your plumbing website to load in three seconds.

v) Ensure Your Site is Secure

More than 80% of prospects won’t visit an insecure plumbing website.

vi) Your Plumbing Website Needs to be Mobile Friendly

Research shows that over 60% of online research uses mobile devices.

vii) Optimize Your Plumbing Website For Users and Search Engines

Make sure your website has a user-friendly design and is laser-focused on plumbing SEO keywords to grow your business.

2. Use SEO To Market Your Plumbing Services Online

When homeowners need a plumber, they head over to Google for answers. According to the online search giant Google, there are more than 245,000 searches each month for plumbing contractors in the United States.

A cornerstone of any successful plumbing business in the modern digital age, Search Engine Optimization is #1 on our list for a reason. Recent research statistics show that more than 88%of customers research online before purchasing.

Plumber SEO can help prospects find your services or business online. While there are lots of searching engine ranking signals out there, here is what you need to focus on to generate more plumbing leads:

  • Improve Your Plumbing Website’s User Experience

According to a recent study of major Google ranking factors by SEMRUSH, the major ranking factors are site visits, pages per session, bounce rate, and time spent on the site. All those factors are directly related to your site’s experience. Which Google adequately covered in the recent page experience update. If your plumbing website is easy to use and provides valuable information, you will obtain more visitors who will stay longer on your web pages and boost your search rankings.

  • Publish High-Quality SEO-Optimized Content

High-quality content on your plumbing website is one of the effective ways of driving organic traffic and increasing plumbing leads. Search engines like Google favor keyword-rich, error-free content crafted to address your target audience’s specific needs. Besides, your content should include quality links from external and internal content.

  • Improve Your Site Loading Speed

Loading time is one of the factors that Google uses to determine the rank of your plumbing website. So, ensure your site loads in less than three seconds to improve rankings and user experience.

  • Fix Broken Links

Having quality links on your plumbing website is one of the best ways of boosting organic traffic and establishing yourself as an authority in your field. But some links bring 404 errors, thus hurting search rankings and overall user experience.

  •  Obtain More Backlinks

Incoming links to your plumbing website content from high-authority domains show your site as an authority in the field, boost traffic and improve your search rankings.

  • Optimize Your Images

Optimizing your images is important to increase your site loading speed and assist Google in easily identifying your web pages. Ensure your pages are compressed and have alt texts and descriptive fire frames.

For help with services like plumber SEO to increase your plumbing leads, contact Blackstorm Design + Marketing Today.

3. Develop an Email List to Generate More Plumbing Leads

Email marketing campaigns help you build a relationship with your clients and offer you a proven way to nurture plumbing leads and convert them into long-lasting customers.

Regardless of the kind of plumbing company you operate, an email list is the most crucial aspect of a successful plumber marketing campaign. With a good email list, you can promote your plumbing company, share your brand story, and showcase your plumbing services, all while converting email subscribers into paying clients.

Plumbers wanting to attract potential clients can utilize their website opt-in forms to attract sign-ups and generate plumbing leads. If you can send tons of informational emails to your subscribers and don’t see any revenue coming in, you are building trust with your prospects /clients.

Do you want to create a professional plumbing website that works 24/7 for your business? Contact our experienced website developers today.

4. Master Local SEO To Generate More Plumbing Leads Online

Would you like to get more local clients for your plumbing business? That seems like a rhetorical question for most plumbers. A homeowner notices a broken pipe or leaky faucet. Knowing they can’t fix the problem alone, they turn to Google or Bing to look for local plumbers nearby.

If you have not optimized your website for search engines, you will miss a chance to appear in the local search results. Worse still, you can lose a significant volume of business to the competition with this plumber marketing.

In this post, we are going to share the proven strategies to help you generate more plumbing leads with local SEO:

Create a Google My Business Profile

Google My Business is the first step towards creating a successful local SEO campaign for your plumbing business. Your plumbing business name will not appear in the local search results without a properly optimized Google My Business profile. Creating a GMB profile is a simple task that takes only a few minutes. Use this link to get started. Ensure that your Name, Address, and Phone are accurate and consistent across the internet.

List Your Plumbing Business in Multiple Online Directories

Besides the Google My Business listing, ensure that your plumbing company is listed in various directories online. This boosts the online presence and further promotes your plumbing company. There are various online directories where you can list your plumbing business, including Better Business Bureau and Yelp. But you need to register with online directories that are relevant to plumbing.

Identify Your Keywords

Keywords play an important role in local plumbing SEO, and these are phrases prospects use when finding information, services, and plumbing contractors. So, you must take your keyword research seriously. There are many SEO tools to help you monitor the ranking of your keywords and recommendations on how to improve them.

Create Your Posts

Now that you have a list of keywords ensure that you publish content that targets specific keywords. Avoid manipulating the system or stuffing the keywords because it will take notice and penalize your plumbing website.

After you include keywords in your content or online footprint, track them down to know the number of leads or traffic they bring. This will help you know which keywords are more relevant to your plumbing business.

Create Persuasive Meta Descriptions

Meta descriptions are a crucial part of local on-page SEO for your plumbing business. Although Google doesn’t analyze meta tags, they serve to convince prospects to come to your plumbing website. A great meta description should explain in 160 characters what the post or page will be about.

Optimize Your Plumbing Website URL

Most plumbers tend to overlook the essence of URL when doing local SEO. But URLs can impact your local search rankings. You can optimize your URL by adding geographical locations and keywords. For example, This URL type tells users and search engines more about the company and page.

Use Schema Markup

Schema markup is a code you can add to your plumbing website to allow search engines to give more information to your visitors. Such information can include operation hours, site links, prices, online revenue, and more. It improves your plumbing website’s organic rankings and skyrockets conversion rates.

There’s no doubt that local SEO for plumbers is worth the investment, and it is one of the cost-effective ways to bring in plumbing leads, improve brand awareness and promote your plumbing business growth.

When you begin working on a local SEO strategy for your plumbing company, understand that results don’t happen overnight, and Google algorithms are always changing. Staying on top of such updates and, at the same time, running your business can be a daunting task.

Interested in getting new plumbing leads with local SEO services? Schedule a free strategy session with one of our Growth Coaches to learn more about how we can help.

5. Increase Customer Referrals And Positive Reviews

According to a recent study, homeowners are four times more likely to schedule service appointments when referred by a family member, workmate, or friend. So, a surefire way to boost your plumbing lead generation is to have your past and current clients happy so that they can refer their network to your business.

Referral marketing is one of the most affordable and effective ways of generating qualified leads for your plumbing business. By encouraging your clients to refer their friends or family members when they require to hire a plumbing contractor, you develop royalty and effectively generate revenue.

Adding positive client reviews to your plumbing website is good social proof to generate many qualified plumbing leads and skyrocket the growth of your business. The social proof involves using things like reviews or testimonials to prove to potential clients that your company is the real deal and that you can back up your business reputation.

When homeowners need to fix a leaky faucet or unblock a clogged sink, they need a reliable plumber for the task.

If they come across reviews or testimonials from past satisfied clients, they will be more at ease to book your company for plumbing services.

Want to know more about how you can improve the online reputation of your plumbing business? Schedule a free strategy session with our reputation management experts now.

6. Use Pay-Per-Click Ads To Generate More Plumbing Leads

Pay-per-click ads can help you skyrocket your plumbing company’s online visibility/presence online. With PPC ads, when a homeowner heads over to Google and searches for reliable plumbers in their neighborhood, your ad is the first thing they will come across.

PPC ads for plumbers may be the solution you require to generate tons of plumbing leads now. But how do plumber PPC ad campaigns work?

Here are our strategies to help you generate more plumbing leads with PPC ads:

Select Keywords Carefully

Keywords are the fundamental building blocks of your plumber PPC ad campaigns. This means you must conduct comprehensive research to identify keywords to help you maximize results and reach your target audience. Keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs play an important role in this stage.

Use Ad Groups

Ad groups contain your target keywords, landing pages, and ad messages. The primary aim of organizing your plumbing ads into groups is to improve their effectiveness and profitability, and Google considers such groups when determining your ad’s relevance to different users.

Develop Compelling Ad Copies

Since your ad copies offer the initial point of contact with a prospect/client. As such, create engaging and compelling ad copies that form a great initial impression required to inspire prospects to take the desired action. Use words that add value to your plumbing ads, and remember to highlight your unique value proposition.

Create Ad-Centered Landing Pages

Your landing page and ad copy complement each other. So, as you create compelling ad copies, always keep in mind what your landing page provides. To increase your conversion rates, ensure that your landing page highlights your unique selling proposition, is optimized for bookings, and explains the benefits of your services already mentioned in your ad copy.

If you don’t want to wait for SEO to generate more leads for your plumbing business, try PPC ads for plumbers now. They provide an easy and effective way to get qualified leads online. Such ads will put you on the first page of Google for relevant business keywords, delivering fast results.

Blackstorm Design +Marketing is a leading plumbing marketing agency and a certified Google partner. Our PPC specialists are experienced in performing competitor analysis and keyword research to help you get the most out of your marketing dollars.

7. Try Google Local Service Ads To Generate Plumbing Leads Online

Do you know that more than 80% of local searches convert? If your plumbing company doesn’t have a local marketing strategy in place, it’s time you craft one. Using Google local service ads, you can attract qualified plumbing leads without blowing your advertising budget.

Google local service ads generally appear on the search engine result pages. Unlike conventional PPC ads, they don’t focus on keywords but on services. Google approves their eligibility; plumbers select from the list of available services and geographical locations.

Local service ads for plumbers will help drive local clients to your plumbing business. It is a worthwhile investment if you search for ways to get new leads through online marketing strategies.

If Google Local service ads seem like a challenging task, Blackstorm Design + Marketing is here to help. With a decade of experience, we can help optimize local service ads to meet your plumbing business’s unique requirements.

8. Use Nextdoor To Promote Your Plumbing Services To Local Neighborhoods

Plumbers are scrambling to find the best ways of promoting their services online. If you are a plumber and searching for ways of getting plumbing leads and outrank your competition, Nextdoor can be your go-to option.

Though online reviews/testimonials continue to be crucial to decision-making, especially when searching for reliable service contractors like plumbers. Positive reviews help to establish trust with your prospects and, compared to other review platforms like Google+, Yelp & Nextdoor, can help you capture recommendations and reviews from prospects/clients within your neighborhood.

Local home service contractors are among the most recommended and searched businesses on Nextdoor. Nextdoor also helps users share details about recommended local service businesses like roofers, HVAC, plumbers, or electricians. It also creates profiles that display all the comments and reviews about your plumbing business on a single page and spell out the most recommended plumbers in an area by category.

Claiming your Nextdoor business profile helps community members access your contact details easily and establish trust within your local area. If you are searching for an internet marketing agency experienced in managing sponsorships and local deals on Nextdoor, you have come to the right place.

Blackstorm Design + Marketing has partnered with Nextdoor to offer more affordable marketing options for plumbing contractors so that you don’t experience barriers to entry on the platform. 

If you want to know more about how Nextdoor can help your business generate plumbing leads from your community, schedule a free strategy session with one of our Growth Coaches for assistance.

9. Write High-quality Content About Plumbing Issues

Along with a solid SEO strategy and strong backlinks portfolio, writing high-quality content about plumbing problems establishes your company as an authority. The authority you obtain online will help your business get more leads and boost confidence in your plumbing services.

Property managers and homeowners have lots of questions when their plumbing system fails. Most probably, they will head over to Google and type:

“How do I fix my leaky pipe?”

“Why is my toilet running continuously?”

“Where can I find a reliable plumber?”

If your plumbing website shows up in the search results for these kinds of questions, you are already in the process of getting new plumbing leads.

At Blackstorm Design +Marketing, we implement SEO and internet marketing tactics to help your plumbing blog content stand out. Our team of experts will handle every aspect of the process, including selecting great plumbing topics, writing quality plumbing content, establishing an excellent blog posting schedule, and analyzing metrics in the back end. All you have to do is sit back and watch new plumbing leads stream in!

10. Win Visitors Back With Retargeting Ads

Not every visitor who comes to your plumbing website will eventually become a client; on average, only two percent of your site visitors will convert. But that doesn’t imply you can’t make efforts to entice them back.

Facebook ads and Google Ads come with retargeting options that you can use to attract swayed site victors. Here’s how they work:

  • Google Ads: When a prospect visits and leaves your plumbing website, you can reach them using banner ads on the Google Display Network. Such ads will appear on any site part of this network and serve ads.
  • Facebook Ads: By utilizing a Facebook pixel, you can reach swayed prospects on their Facebook feed. Personalize plumbing ads based on the kind of content they view. For example, if a prospect visits a page about toilet repair, you can show these types of ads right in their newsfeed.

11. Improve Social Media Presence To Get New Plumbing Leads

Do you know that over 90% of plumbers market their services through social media? Is yours one of them?

Social media has become an effective tool for advertising your plumbing services online. From boosting your brand image to establishing trust with your prospects, social media platforms have millions of users interacting with quality videos, photos, and content.

Like any company, your plumbing business can also engage with audiences to build brand loyalty. Plumbing social media advertising /marketing helps your business communicate with existing customers and generates new plumbing leads. Advertising on social media is an effective way to market your plumbing services, brand awareness, and customer engagement through media platforms.

Get Professional Help From Blackstorm Design + Marketing To Generate More Plumbing Leads

If you don’t have time to implement the plumbing lead generation strategies discussed above, we got you covered. Blackstorm is a full-service internet marketing agency that can help you get quality leads for your plumbing business.

We understand that your company is unique, and thus we take our time to learn your plumbing business needs. Our experienced professionals are dedicated to your marketing campaigns and will never offer cookie-cutter solutions.

Unlike other plumbing marketing agencies, we provide transparent pricing and show our prices upfront to help you make an informed decision about marketing your plumbing business.

Do you have trouble generating quality and consistent leads for your plumbing business? Trust our experts to help with your plumbing lead-generating strategy.

Call us at +1(865)205-8522 or schedule a free strategy session online to learn how our experts can help generate qualified leads for your plumbing business!

Plumbing SEO

How To Maximize Your Lead Flow With Plumbing PPC Campaigns?

Get Your Phone Ringing, Business Booming, And Trucks Running With Plumbing PPC Ads

Do you want to book more service appointments and get more leads for your plumbing company? You may be missing out if you have not invested in Pay-Per-Click advertising. Plumbing companies and savvy plumbers understand that the key to booking more jobs and obtaining more leads is maximizing their presence on the first page of the search engine results like Yahoo, Google, and Bing.

If you research on Google and find plumbing company ads that aren’t yours, it implies that you are considering sending potential clients to other competing plumbers. Whether you want to start a new plumbing PPC advertising campaign or revamp an existing one, our specialists are always ready to help. This post will provide everything you need to maximize your plumbing PPC performance and generate more leads for your business. Without further ado, let’s dive in.

What Is A Plumbing PPC Campaign, And How Does It Work?

Plumbing PPC is an internet marketing strategy that focuses on improving the visibility of your services across social media platforms, search engines, and other online directories. Plumber PPC campaigns help you bid on search terms (keywords) that prospect online users to find your services. Your ad will appear in the search results list when potential clients search these specific keywords.

Unlike conventional online ads, plumbers only pay when their advert gets clicked on. These ads are directly linked to the landing page that details your plumbing services.

There Are Different Types Of PPC Ads For Plumbing Companies. But We are going to focus primarily on the major two:

  • Search Ads: Yahoo, Bing, and Google are among the most famous search engines where plumbers place PPC ads. Such ads are at the top of the search results, just above organic listings.
  • Display Ads: These pay-per-click ads appear as images, text, or banners on Google partner sites.

To better illustrate how plumber PPC ads work, let’s look at this example:

A plumber in Murfreesboro, TN, may bid on the keyword “emergency plumbing services in Murfreesboro.” When a potential client searches for this term, Google will start an auction to determine which plumbing ads will appear and how they will be ranked.

The auction process will consider the bid amount placed by the plumber and the quality score of every ad. Any plumbing PPC agency will tell you that various factors, including determining the quality of the ad

  • Relevance to the search
  • The expected click-through rate
  • Landing page experience

Let’s assume that you chose to run a PPC ad on Google:

You can choose which search terms to base your results, like emergency plumbing services in Georgia

In this scenario, Google may act as a virtual auctioneer. Therefore, if your ad has the highest bid amount and possesses other qualities we discussed earlier, it will rank high in the search results.

Ready to skyrocket your plumbing sales through PPC ads? Schedule a free PPC audit with one of our Growth Coaches today.

What Are The Advantages Of Plumbing PPC Ads?

Why should PPC be a part of your plumbing internet marketing strategy? As an expert plumbing PPC agency, we can attest that there are countless benefits that plumbers who use PPC ads enjoy more than those who don’t. Here are some of the top benefits that PPC offers to plumbers:


PPC helps plumbers to determine how much they want to spend on their plumbing services ads. This implies that you don’t have to worry about paying more than anticipated. Besides, you only pay when a prospect clicks on your ad, implying that you don’t have to pay for your ad to appear in the search results. Best of all, you can efficiently target your ads to homeowners searching for your plumbing services online.

This is a crucial distinction from conventional ads, which request upfront payment for ads to appear in the search engine results, with no assurance that prospects/ browsers will click on them. With plumber PPC, you spend money on leads interested in your plumbing services and have a higher chance of becoming paying clients.

Faster Results

While social media marketing and plumbing SEO are awesome ways of getting your plumbing business out there, it takes s time and effort to see real results. However, Plumber PPC gets your ad in front of prospects as soon as you begin your campaign, implying you obtain instant results to know how well your plumbing ad campaigns perform.

Long-term tactics are essential for building brand authority and awareness online. PPC is a good strategy for getting plumbing leads quickly. It can also offer insight into the effectiveness of your campaign, thus helping you to improve other strategies like plumbing SEO.

Precise Targeting

PPC ads can be beneficial if you want to get the most out of your investment. This is because the right people see such ads. At the time, they require your plumbing services.

You can select any of the following options to target your potential clients using plumber PPC services;

  • Target based on Demographics: This option will help you to target specific people based on their gender, age, location, and other demographic characteristics. For instance, a PPC strategy for plumbing contractors may target homeowners in a specific neighborhood.
  • Remarketing: This helps you identify prospects who previously clicked on your plumbing website or ad but never took action.
  • In-Marketing: In-marketing targets users who previously searched for plumbing services and products.

Accurate Results Tracking

Another advantage of plumbing PPC is that it offers a detailed overview of your ad performance. Accessing such data allows you to make adjustments or tweak your campaigns. You can also run A/B tests to determine which version is performing better and how you can optimize it further.

Qualified Plumbing Leads

Prospects who click on your plumber’s PPC ad campaigns are generally near to making a purchasing decision. Homeowners who come to your site through such ads are 50% more likely to schedule a service appointment than those who found your plumbing business through an organic search.

Why Do Plumbing PPC Campaigns Fail?

Many plumbers complain that they fail when they try a PPC campaign, which is normally due to their failure to understand the Google AdWords auction process. A good PPC strategy for plumbers isn’t about selecting plumbing keywords and bidding higher than your competition. And there is an entire process of determining quality scores.

Google wants to display relevant results to its users. So, if you don’t craft your campaign in a way that corresponds to what homeowner types in and relevancy and quality scores are low, then you will not obtain many benefits on the cost per click.

Top 10 Tips To Supercharge Your Plumbing PPC Performance

To help you make the most out of your plumber PPC by ensuring that prospects who click on your ad convert, here are a few things you can implement today to supercharge your next plumbing ad campaign:

  1. Define Your Goal Properly

Unless you have a measurable and clear goal, you can’t optimize your plumber PPC campaign properly. Know that your goal is the basis of the optimization process. If you don’t have a clear roadmap, you won’t achieve anything worthwhile.

First, you want to determine what you want to attain from your paid search ad campaigns. Depending on your plumbing business needs, your objective/goal could be:

  • Driving traffic to your plumbing website
  • Getting subscribers or downloads
  • Increasing plumbing leads or sales

Always set realistic and clear objectives, inspiring your team to work harder to realize your company goals.

    2. Research Your Plumbing Keywords

In any PPC campaign, you should carefully research phrases and keywords relevant to the plumbing industry to help you target the right prospects when you launch your campaign. Choosing the right long-tail keywords is one of the simple tasks you can do to maximize your PPC performance.

      3. Optimize Your Keyword Score

One of the major reasons most plumber PPC ad campaigns fail to attain desired results is that they have too many keywords. According to the Digital Marketing Institute, an average PPC campaign generates results only from 12% of all keywords. So, avoid overloading your ads with keywords. Besides, you should focus on boosting your keyword quality score. Some factors that can determine your keyword score include; click-through rate, landing page experience, and the relevance of your ad to the ad copy.

      4. Pay Attention to Negative Keywords

If you are paying to display ads on specific keywords, it should not be diluted by being shown on similar search terms that aren’t relevant to your plumbing business. Use the negative keyword option, which helps you to tell Google which keywords you don’t want your site to be ranked on.

Negative keywords can save your plumbing marketing budget by preventing your ads from being triggered by unnecessary searches. Such keywords assist you in avoiding irrelevant traffic hitting your plumbing website.

      5. Write a Bold Ad Copy

Ad copy plays an important role in determining the success of your plumbing PPC campaign. So, invest your time and efforts in creating an engaging ad copy.

Here Are Some Tips For Writing Great PPC Ads For Your Plumbing Company:

  • Since you are given the number of characters to include in your ad, you must write a persuasive ad copy while remaining within the desired character limit.
  • Make your ads as relevant as possible.
  • Develop attention-grabbing headlines
  • Remember to include a compelling call-to-action
  • Use power words such as exclusive, hurry, today only, instant, and more.
  1. Utilize Sitelink Extensions

Create site link extensions to include more links to your ad in the plumbing PPC campaign. Such extensions can take prospects to a particular page on your plumbing website and help visitors directly reach your plumbing services.

    2. Use Remarketing Ads

If a prospect comes to your plumbing website and clicks an ad but does not book a service appointment, you can reach out to them via retargeting or remarketing ads. Here is the need for remarketing your plumbing services to attract prospects again. You can do it by displaying ads on a site frequently visited by the prospect. You can close a sale by reminding them of the quality of your services.

   3. Create A Relevant Landing Page

A well-designed landing page is an essential tool for effective plumbing PPC campaigns. But most plumbers tend to ignore it. One of the most crucial areas to focus on when running a PPC ad campaign is to develop a relevant landing page. 

If a prospect or lead clicks on your ad but feels unimpressed or disconnected by your landing page, they will navigate away to your competitors. By developing a relevant landing page that showcases your plumbing business as an expert and grabs the attention of your target market, you will be helping to improve your conversion rates.

   4. Optimize Your Plumbing PPC for Mobile Users

 With over 40% of the global population using smartphones, you can’t ignore mobile users when creating a plumber PPC ad campaign. So, ensure that your pages or websites are optimized for mobile devices to make the most of your Google Ads campaign. Pay attention to short-tail keywords since mobile users don’t always type long queries.

   5. Adjust Your Bids for Geo-Targeting

You can increase conversions and lead flow in your plumbing business by narrowing down on specific locations. Focus on your statistics and use the geographical data that you learn. For instance, if you realize that most of your engagement comes from a particular region, you can maximize your ad spending in such areas to boost conversion rates.

   6. Track the Results of Your Campaign

To ensure your campaign succeeds, monitor the results you obtain regularly. Some plumbers don’t spend enough time tracing their campaigns, which is another reason their ad campaigns fail.

Don’t ignore the essence of constant monitoring, as it will give you valuable insights into how your campaign performs against set objectives. Google Analytics can be a valuable tool if you are running Google Ads.

Why Hire A Professional Plumbing PPC Agency To Manage Your Campaigns?

When launching a PPC strategy for your plumbing business, you must decide when to manage it on your own or partner with a reputable plumbing marketing agency.

Below are reasons why you should opt to partner with experts who offer PPC management services for plumbers:

  • A PPC Management Agency Will Give You Better Results

Partnering with a plumbing PPC agency like Blackstorm + Design will assist you in getting great results without breaking your bank account. When looking for an agency, choose one with tons of experience, testimonials, and evidence of giving awesome results.

  • Save Time

Working with a reputable plumber marketing agency will save you a lot of time on campaign setup, creating assets, and managing your ads. This will save you time, particularly if you have never run an ad campaign.

  • Detailed, Transparent Reporting

A plumbing PPC agency has the technologies and tools to monitor your results accurately and furnish you with progress reports.

Improve Your Online Presence with PPC Management For Plumbers Today

With so many strategies listed above, choosing one that will work for your plumbing business can be overwhelming. If you want to understand better how our PPC management services can help you get more qualified leads and skyrocket your business growth, schedule a free strategy session with one of our Growth Coaches to get started today.


Plumbing SEO

14 Actionable Tips Your Plumbing Website Needs To Generate More Qualified Leads

Proven Hacks To Increase Your Plumbing Leads And Sales And Dominate Your Competition

Are you looking for ways to generate more leads from your plumbing website? If so, you’re not alone. Many plumbers are looking for creative ways to drive website traffic and convert those visitors into customers.

Let’s face it: attracting meaningful traffic from your plumbing website can be hard work, and converting that traffic into sales can prove even to be a little more complicated.

And what’s the essence of having it if you aren’t making any sales or getting prospects to sign up for your mailing list on your plumbing website?

Why invest your energy and time chasing visitors who won’t convert? This is like having many people window-shopping at a physical store – with none or even a few closing a sale.

No business owner would want that. It is a bad business!

Are you having challenges converting your plumbing website traffic into leads and later to sales?

Well, you can reverse engineer the process and begin winning by doing a few things today.

This blog post will share some actionable tips your plumbing site needs to generate more qualified leads. Keep reading to learn more!

5 Reasons Why Homeowners Or Property Managers Are Coming To Your Plumbing Website But Not Converting

Suppose you have a car that instantly breaks down while driving. What would be your first thing to do?

Stop and find out where the problem is coming from.

That’s how things work out, even when running your plumbing company.

Therefore, until you first know the possible reasons why prospects/clients are coming to your plumbing website but not scheduling service appointments, finding the right solution will be hard.

Without further ado, let’s dive in!

Reason #1: Your Plumbing Website is Attracting The Wrong People

How would things turn out to be if you went about marketing baby care products to men?

You will make sales but not sufficient to buy you a burger!

So, if your plumbing website has low conversion rates, there is a likelihood that you are probably attracting the wrong kind of people.

How do you solve that problem?

Stick around: we are going to give a remedy shortly.

Reason #2: Browsers Don’t Find What They Are Looking For Instantly

Do you know that the average attention span of a web visitor nowadays is approximately 15 seconds?

This implies that you only have 15 seconds to persuade a visitor to stay on your plumbing website or move to your competitors.

You are the only one who can answer this question. Use the right plumbing website design practices, and you won’t have to worry about losing prospects/clients to your competition.

One of the things you can do is to direct visitors to the right page that suits their needs and is not on your homepage.

More details on that to follow shortly.

Reason #3: Too Many Pop-Ups Are Showing Up On Your Plumbing Website

Pops can annoy your visitors. But if done right, they won’t distract them.

That said, one blunder that most plumbers see is showing too many pop-ups at a time on their plumbing website.

Or it is maybe showing them on every page of their site. That, too, is a huge blunder.

If you are attracting huge traffic on your plumbing website but no meaningful conversion and service appointments, you may get it all wrong with your pop-ups.

It’s time you do something about them now, or you direct all your prospects to the competition.

Reason #4: Your Plumbing Website Is Hard To Navigate

Poor website user experience (UX) can adversely affect your conversion rates. It comes in multiple forms, including:

  • Bad or outdated plumbing website design
  • Illegible text
  • Slow loading
  • Images and text slammed all over the page in a wrongful way

As a plumber, you don’t want any of the above elements to appear on your plumbing website. But, if they do, it is high time you give your plumbing website a facelift.

Reason # 5: Your Plumbing Sales Funnel Is Leaking

The hard truth is that not every visitor who visits your plumbing website will convert. Only 2% of people who visit your plumbing website will eventually become subscribers or buyers.

So, how do you turn casual visitors into paying clients?

Simply by creating a good conversion or sales funnel.

But if your conversion funnel isn’t optimized properly or has some leaking holes, you won’t realize your desired results.

14 Hacks To Help Your Plumbing Website Generate More Qualified Leads And Sales 24/7

Now that you already know what is preventing your plumbing website from attracting the volume of leads and sales, it should. It’s time to take action!

Start Attracting The Right Traffic

As we discussed earlier, one of the major reasons why your site has low conversion rates is that you are simply focusing on the wrong audience. Attracting the right traffic will help remedy the problem.

You can use various techniques to know why you aren’t attracting the right traffic.

The first one involves auditing your plumbing SEO strategy. This will be very important, especially if most of your visitors come from organic searches.

While auditing your plumbing website, you can check to see the wrong types of plumbing keywords.

But what are the wrong keywords? Simply put, these are keywords that don’t relate to your plumbing website or keywords that are too generic, or ones that don’t have any purchasing intent.

So, check your plumbing website for these keywords and fix them ASAP.

Keep Your Plumbing Website Design Simple

Generally, most people find it hard to keep things simple in life (and plumbers are not an exception). That’s why you will come across multiple colorful plumbing websites that are hard to use.

Keeping your plumbing website’s design simple will help enhance the user experience.

And the higher your user experience, the more conversions you will obtain. That’s a brainer.

Of course, your plumbing website doesn’t have to be boring to stick to the rule of keeping things simple. The key here is to blend elegance with simplicity.

Manage Your Online Reputation To Get More Plumbing Leads

When homeowners require a plumber, they may check their phone book or ask neighbors for recommendations. They head to Google to search for nearby and trusted plumbing contractors with lots of positive reviews.

Positive customer feedback on platforms like Facebook, Google, and other business review websites can help your plumbing business get more leads and sales. According to a Consumer Review Survey, over 90% of clients said positive reviews would likely motivate them to hire a plumber.

Homeowners who leave awesome reviews help to build trust in your plumbing business – offering a great avenue for obtaining free leads for your plumbing business. On average, potential clients read about ten reviews before trusting a business, and 89% of them trust online reviews as with personal recommendations.

If you need help managing how prospects perceive your plumbing business online, schedule a free strategy session with one of our Growth Coaches for assistance today!

Use Competitive Differentiators

How many tabs do you open when searching on the web? Probably 5 or 6, if you are like most average users.

Visitors coming to your plumbing website will have four or more plumber websites before coming to yours.

That implies they must have looked at your competitors and are probably searching for a better offer. As such, your unique selling proposition needs to stand out.

Visitors should see what makes you different from other plumbing contractors as quickly as possible.

If it’s better priced, let them know without having to scroll far down on your webpage. Doing so won’t lose any prospects or visitors to the competition.

Tell homeowners why you think you are the best plumber in town to stand out from other plumbers and differentiate your company from the competition! It’s that simple.

Use a Professional Plumbing Company Logo

A Professional logo serves multiple roles in your plumbing business. First, it makes your business look legit. Homeowners compare an ugly, outdated website with no logo to a well-designed site with a clear logo and associate such designs and logos with a more quality plumbing company, regardless of whether it is true or not. Consider investing in a professional plumbing brand design and brand-new logo to launch the web design process of your plumbing company.

Need a professionally designed plumbing business logo? Schedule a free strategy session with one of our experienced logo designers for assistance.

Stop Sending Visitors To Your Homepage And Instead Create Landing Pages

According to plumbing lead generation specialists, quality landing pages can help to increase your pleads significantly. The more landing pages you create, the higher your ROI and conversion rates. Landing pages are designed to convert web browsers into plumbing leads instantly. If you don’t have these pages designed already, you miss out on a chance to boost your plumbing sales or leads.

You can also include landing pages on your plumbing company website and build them according to the plumbing service or offer that you want prospects to focus on. So, you can direct them towards relevant content instead of sending them to your homepage and leaving them to identify their path.

Train Your Plumbing Technicians On Customer Service

Do your plumbing technicians grumble about asking clients for reviews? It is a common problem among most home service contractors, not just plumbers.

Stop the problem by explaining to your staff how good and bad reviews directly affect your company’s profits and paychecks.

Give incentives to your technicians by encouraging them to give star reviews after completing projects with clients. You can also offer such incentives to customers to leave an awesome review in exchange for cash in return, a gift, or a free estimate.

Have An Easy But Compelling Call To Action

A Call to Action (CTA) is verbiage, graphics, or any other type of content that guides visitors on what action to take after visiting your plumbing website.

On your plumbing website, the call to action may fall into two major categories;

  • Complete and submit an online form
  • Make a phone call

Along with putting your CTA buttons on your site’s header, consider linking it to high-quality content to improve customer experience, persuade visitors to engage with your plumbing business, and give out your contact information. Furthermore, high-value CTAs attract visitors to your plumbing services on the web.

Make It Easy For Prospects To Request Your Plumbing Services Online

As a plumber, you want to make it possible for prospects/clients to contact your business after reading your call to action. The main website navigation bar can include your company’s phone numbers or emails. This technique is effective since your contact details are the first things visitors will see when they land on your plumbing website.

Have A Mobile-Friendly And Responsive Plumbing Website Design

According to Adobe, 80% of customers will stop engaging with your website content that doesn’t display well on their mobile and desktop devices.

Why is this crucial? If your plumbing website doesn’t display well on both tablets and smartphones, 8 out of 10 homeowners will also leave your website and go to a competitor’s website. To resolve this problem, ensure you build your website on a responsive framework.

A responsive plumbing website design will typically resize based on the device it is being viewed from, thus giving users a beautiful display across laptop computers and desktops. Google also favors responsive plumbing websites with higher organic search rankings.

Display Accreditations And Awards On Your Plumbing Website

Every homeowner wants to hire a plumber that is well-respected in the plumbing industry and the local community. Industry recognitions, accreditations, and awards are excellent ways of generating qualified leads online from your plumbing company website.

Here Are Some Of The Accreditations And Their Logos That You Can Use On Your Plumbing Website:

  • State plumbing licenses
  • Better Business Bureau
  • Houzz
  •  HomeAdvisor
  • Other award logos and their corresponding badges.

Show Images Of Real Performing a Plumbing Task

One effective way to prove that your plumbing company is legit is by having photos of your team, truck, and logos on the plumbing company website. Such photos will go a long way in helping your plumbing business generate more leads. Also, think of creating introductory videos of your staff and including them on your homepage.

Master Local SEO To Generate More Plumbing Leads

Search Engine Optimization is the process that ensures your plumbing website is on top of the search engine results page for relevant business keywords. Homeowners with a plumbing emergency must be able to find you fast and want to partner with a plumber who lives near them.

To keep a consistent stream of plumbing leads, include top-ranking keywords on all website pages, business directories, and newsletters, amongst other online properties. To achieve traction in your local clients, ensure you incorporate your neighborhood or city within your keyword. For example, “clogged toilet in Murfreesboro, TN.”

When a homeowner searches “plumber near Murfreesboro” or “leak repair” in Google, the Google algorithm will display the most topical or geographically relevant results. Because they are based on location, authority, and relevance, among other factors, this gives equal chances to small plumbing companies to feature as big plumbers in the organic search results.

Do you need help optimizing your plumbing website for local search results? Schedule a free strategy session with one of the plumber SEO specialists for assistance.

Frequently Asked Questions

What makes a great plumber website design?

A good plumbing website performs these three roles:

  1. It helps your plumbing company be found when homeowners search for your services online.
  2. It legitimizes your plumbing company, showing prospects/clients what services you provide and why they should trust or hire your company over other plumbers.
  3. It makes contacting you and booking service appointments easy.
How do I obtain more leads for my plumbing company?

There are various proven ways of increasing plumbing leads in your business, including creating quality content, request for honest reviews after each project, designing a conversion-focused plumbing website, and doing PPC ad campaigns, amongst others.

Do You Need a New Plumbing Website? Blackstorm Design + Marketing Team Can Help.

Does your plumber website need some little love? Here at Blackstorm Design +Marketing, we can make your phone ring, and our internet marketing experts can help you generate more revenue, sales, and plumbing leads from the web.

And it doesn’t have to break your bank account or hurt your wallet. We offer affordable plumbing SEOReputation management, social media advertising, and plumbing web design services to plumbers like you.

Want to grow your plumbing business? 

Schedule a free strategy session with one of our Growth Coaches to learn how we can help you design or redesign your plumbing website to generate more leads today.


Contractor SEO

YELP SEO: How To Optimize Your Business Listing And Get Found On Yelp

To increase the chances that a prospect/client finds your local business, begin by optimizing your Yelp page listing. Here’s our guide to help you rank higher on Yelp:

Yelp is one of the most popular review sites out there. It works perfectly because it doesn’t seem like a search engine on the surface, and it looks like reviews; right manage it?

If you see ads on a page and a search function is available, it’s safe to say that the website has an algorithm. The ranking system isn’t just about which businesses have reviews; instead, they use this data as one factor in their overall determination of what pages should be higher ranked than others when someone searches from their browser or mobile device through Google (and Bing).

That’s why you need to be tactical in optimizing your Yelp listing!

Basics Of Yelp Optimization

As it turns out, there’s quite a bit we still don’t know about how Yelp’s search algorithm works. If you head to Google, type “How does Yelp Search Algorithm work?” The most recent answer you will get on the internet will be that of 2013.

What we know helps comes from trying and experimenting with various things within the Yelp platform.

However, There Are A Few Tips That We Know Are Crucial When It Comes To Yelp Search Ranking:

Fill Out All Your Details

Like Google, Yelp regularly comes with its updates and algorithms to offer its users a high-quality experience. Thus, the more information you fill out in your Yelp listing; thus, your listing will rank higher than those that are not fully optimized.

Sounds familiar yet? Just like Google, the reader’s experience matters!

Add Photos

As the cliché goes, a photo is worth a thousand words. Thus, Yelp seems to give more preference to web pages that have lots of photos. This includes both your uploaded images and other reviewers’ contributions- encourage everyone involved in this process!

Respond To All Reviews

As a local business owner, it is crucial to entice positive reviews so that more prospects/clients will be inclined to visit your page. But how do you get tons of good Yelp reviews?

Here are some tips to help you attract great reviews:

  • Request your satisfied clients to leave an honest review after every transaction
  • Make it easy for customers to review your local home service business
  • Showcase your Yelp star rating around the home service business

That said, negative reviews are part of running a local business; though they sting, you can use them to show your prospects/customers that you care.

One of the golden rules of being a home service contractor is that you should always respond to bad Yelp reviews. Another rule to help you succeed in your local business? The customer is always right. Thus, never argue with a client when responding to a review.

If you are new to Yelp, you must claim your local business. Understand more about how to create a Yelp page or claim your local business listing here.

Take Your Yelp Search Rankings to the Next Level

Once you have gotten the basic right and a few reviews here and there, go after your competitors and leave them begging for mercy!

Here are a few tips to help you become tactical in your Yelp SEO efforts:

Optimize For Keywords

Keyword research is an important part of any successful SEO strategy, and the same applies to Yelp. Just like with other search engines, you want to write helpful content to readers and not the search engine bots, implying no unnatural writing or keyword stuffing is allowed.

Thus, you need to take the content you publish on your page very seriously, especially your business description.

Since you don’t have as much information as when creating a blog post, ensure that you include as many details as possible that will help your business rank higher on Yelp.

Figure out a few key phrases you wish to show up when people search for your business, and ensure your content accurately depicts those search terms.

Also, consider Local Yelp SEO and use those phrases in your content.

Select Yelp Categories Carefully

One of the major blunders we see customers make is that they want to include as many categories as possible, believing that it would help them to solve a specific problem in the future.

This is sad news. Irrelevant categories can adversely impact your rankings. You are given an option to select three categories, but that doesn’t imply you have to choose all of them.

Improve Engagement And Earn Backlinks For Your Yelp Page

Like Google or Bing, getting quality backlinks to your page helps show the search engine algorithm that you are an authority in the industry.

While backlinks may not be as important to other search engines like Bing or Google, backlinks drive massive traffic to Yelp (which Yelp loves) since they show you are an authority. It’s that simple.

A few ways to get backlinks to your Yelp Page include:

  • Place a Linkable Yelp Badge on Your Website

If you want reviews, ensure that people know you have a Yelp page. This badge is a good way to prove legitimacy, so it is a must-have platform if you care about Yelp SEO.

  • Encourage Check-ins

Yelp provides check-ins to help people get rewards, remember where they have been, and still recommend their friends to use Yelp.

As a local business owner, you can encourage prospects/clients to visit your business and check in by providing special promotions. Allow them to check in and obtain the promotion, and everyone wins.

  • Add the Yelp Link to your Email Signature

This is another awesome way to remind people to review your business on Yelp.

  • Request for Reviews in a Drip Campaign

Asking for reviews is a great way to show your customers that you care about their experience and will go out of the way not just because it’s expected but also one it shows authenticity. I love to request people to check out our Yelp reviews during the initial stages of email interactions (proving that you are legit) and ask them to review your business after booking a service.

This doesn’t apply to all businesses, but it’s another way of getting your page in front of prospects/clients, hopefully resulting in a link or a traffic spike that looks perfect in the eyes of the Yelp algorithm.

Keep Your Yelp Listing Updated

This is something that most business owners always forget. After you are satisfied with the way your yelp listing looks, you need to stay on top of the changes to keep it properly updated.

This means you keep adding photos, responding to reviews, providing check-ins, and improving your content to rank higher on Yelp search rankings.

Yelp is not a set-it-and-forget platform, so you need to stay abreast with the changes and updates that the platform offers from time to time.


Yelp SEO for a home service business doesn’t have to be hard.

Optimizing your Yelp listing is one of the easiest search optimization tasks to handle; consider the Yelp page as low-hanging fruit and get your listing to the top!

If you are interested in learning more about how to optimize your Yelp listing, call us at +1 865-205-8822 or schedule a free strategy session online today.

Happy Optimizing!


Plumbing SEO

PPC for Plumbers: A Game Plan To Scheduling More Plumbing Calls And Increasing Your Online Presence

Killer Google AdWords Tips To Create Ads That Property Owners Can’t Help But Click

Are you struggling to get quality leads for your plumbing business? Does your company use internet marketing? If so, read how to attract leads and schedule more service appointments for your business. 

Nowadays, if a homeowner requires any plumbing services, they probably conduct a quick search on Bing or Google to find the nearest plumber. So, it is highly recommended that your plumbing website rank high in the Search Engine Result Pages (SERP). Your plumbing website is the key to your internet marketing success. One way to make your website appear higher in search engine results is to run effective PPC campaigns.

PPC is a short form for Pay Per Click and is regarded as one of the effective ways for plumbers to market their services online. Using particular plumbing keywords, PPC can help skyrocket plumbing sales, improve brand awareness and schedule more plumbing appointments in less than one month. Are you wondering how PPC for plumbers works? Read on to discover the best practices we use at Blackstorm Design + Marketing to deliver cost-effective qualified plumbing leads. 

Why Invest In PPC For Plumbers? 

Wondering how PPC for plumbers can be beneficial for your business? Here are some powerful reasons to use PPC ads to market your plumbing business: 

1. Fast Results

With some internet marketing tactics, like SEO, it takes time to see noticeable results. But PPC gets your ad in front of homeowners as soon as you start your campaign. 

This also implies that you can see results instantly.

While long-term strategies are crucial for creating lasting brand authority and awareness online, PPC is a good strategy for getting plumbing leads quickly. It can also assist you with insight into the effectiveness of your marketing campaign, which can also help improve other online marketing strategies like Search Engine Optimization (SEO).

2. Precise Targeting

PPC ads allow you to target locations, time, and demographics to reach your desired audiences. Once your PPC ads are running, you will get valuable data on your audience that’s segmented, showing location, gender, and the type of platform they used to reach your plumbing business. Tracking also helps you monitor where users go once they visit your site after viewing your ad. 

PPC ads give you various targeting options, including: 

  • Retargeting: This allows you to follow up with users who had previously clicked on your plumbing website or ad
  • In-market targeting: It helps your business target users who had previously searched for your plumbing services online.
  • Demographic targeting lets you target prospects based on location, age, and other demographic characteristics.

3.No Minimum Investment Needed

One of the benefits of using PPC ads is that plumbers aren’t needed to risk a lot of marketing dollars upfront to try it out. Besides, there’s no minimum amount required monthly to have a PPC ad campaign, which makes it financially risk-free compared to other internet marketing strategies. Further, you are in complete control of your marketing budget; you will be able to set the amount of money you are willing to spend daily. PPC ads for plumbers work on a bidding system; therefore, you will be able to control the amount you are ready to pay for a property owner to click on your ad.

4. Highly Measurable Marketing Method

When you are spending dollars on marketing, regardless of how large or little, you should be able to track the results and get a glimpse of the Return on Investment (ROI). 

PPC ads are one of the most measurable internet marketing techniques compared to conventional marketing methods.

PPC ad platforms provide detailed information about how your campaign is performing. Such information helps you enhance your campaigns as they run. This allows you to test various versions of your ads to know which performs better and optimize it further.

5. Increase Your Conversions & Sales

As a plumber, getting qualified leads and attaining a return on such investments is often stressful and complicated. Getting more clients is typically what plumbers are searching for, and PPC ads are an excellent tool for generating such leads online. When done right, PPC ads help you target homeowners searching for your plumbing services online. With PPC ads, you can create relevant ads for this market segment, targeting keywords and creating a sense of urgency through ad copy.

6. Your Competitors Are Using PPC Ads

If you are contemplating using PPC ads, other plumbers are already using them. 

We are not saying that you have become a copycat. But there are high chances that if your rivals use PPC ads, they could push your organic rankings beneath the top three search engine results pages, making you lose quality leads to them.

Property owners search on Google to find answers to their plumbing problems. 

Therefore, internet marketing is about showing up when prospects/clients search for information about your plumbing company online.

First, it is crucial to know the primary goal of PPC ads for plumbers. One of the objectives is to offer information to prospects when they search for keywords related to your plumbing business online. The main objective, of course, is to get more qualified plumbing leads for your business. 

 Don’t have time to run PPC ads for your plumbing business, schedule a free strategy session with our experts for help.


PPC For Plumbers Platforms

There are two major PPC platforms for search engines: Bing Ads and Google Ads. The two have their separate networks. But Google Ads is the most famous search engine, and thus it makes sense to use it over Bing Ads.

What Do You Need To Know Before Using PPC Ads For Plumbers For The First Time?

Every plumber needs to market their services, and today, regardless of the kind of business, that also implies marketing online. There are various methods of doing it, but one of the fast, effective ways is using Google Ads, which applies the Pay Per Click Model, in which you will only pay once a prospect/client clicks on your ad. It is one of the most effective ways to drive more relevant traffic to a plumber’s website, but it is also one of the fastest ways to do so.

 Many sad stories online of home service contractors who have used Google ads only to realize minimal results after spending their whole marketing budget. But in most instances, when done right, the advantages of running Google Ads greatly outweigh the costs.

Plumbers must know how to use and optimize PPC ads to advertise their services online and be armed with these crucial tips before using Google Ads for the first time.  

Here are some things that you need to know before you invest in your first PPC campaign:

  • Have a Strategy in Place to Get More Plumbing Leads

An excellent strategy is crucial for any plumber marketing campaign, and the same applies to Google AdWords. So, what does Google Ads for plumbers entail? It involves a lot of things you would include in any kind of internet marketing campaign.

A good advertising strategy should define your target market, the impact you want to have on prospects, and what you want them to do after clicking your ad. After your Google Ad campaign runs, you should know how to analyze and measure results to understand whether your ads are performing as anticipated.

  • Set an Appropriate Budget for Your Plumbing Company

One of the major benefits of Google Ads is that you can set the amount you want to spend on a specific campaign. And while Google will always persuade you to increase your advertising budget to get more plumbing leads. A higher marketing budget will imply that more property owners will likely click on your Google Ad, but you should set a realistic budget for your campaign. Before launching your Ads campaign, you must understand your budget to avoid breaking your bank account.

  • Know Which Plumbing Keywords to Use

Finding relevant search terms is essential for any Google Ads campaign. Keywords are simply the terms property owners will use when looking for a plumber, and they are typically the phrases you use within your plumbing company. For example, would you use terms like “emergency plumber” or 2″ 4hour plumber” for plumbing contractors?

There is a Keyword Planner tool within your Google Ads account to help you pinpoint the ones you want to use, but before you get started, you know the search terms you wish to use. 

  • Make a Landing Page for Each Plumbing Service Plus the Location 

A plumbing landing page is the page potential clients and visitors will be sent to after clicking your Google Ads. Many plumbers make a colossal blunder of using their website’s homepage as their landing page. The sad truth is that if your landing page doesn’t contain appropriate information, is hard to navigate, or is confusing, all the effort you have put into your Google Ads campaign will be wasted.

  • Google Ads is not a One-time Process.

With other marketing strategies, you can just set an ad campaign and let it run independently. But that’s not how Google Ads works. Even after your Google ad campaign is up and running, you should test various aspects of the campaign, monitor the results, and continuously tweak it to ensure you get the most out of marketing dollars. This may sound discouraging to plumbers who wrongly think qualified leads will start contacting your plumbing business for service once their campaign is up and running.


Best Plumbing PPC Practices To Help You Book More Jobs In 2021 & Beyond

1. Choose the Best Keyword for the Most Effective Plumber Marketing Campaign

Keywords are the backbone of any Google Ad campaign. Without such search terms, prospects will never see your ad, and you can’t bid (pay for Google Ads) since it is all based on the keywords. This implies that without keywords, Google Ads won’t even exist. This is how crucial they are, so plumbers should conduct in-depth research before launching their Google Ads campaign.

Keywords are the search terms that customers and users will use when looking for a plumber online. So, if a homeowner is searching for a plumber who repairs toilets, they may use terms like “Toilet repair contractor.” So, if you are a plumbing contractor that does drain cleaning, your keywords list may begin with words like drain cleaning or pipelining. Think like a client.

As a plumber, you need to master the skill of choosing the best keywords for positioning purposes.  

But how? 

i)Select General Plumbing Keywords

Include a list of keywords that resonate with the plumbing services you offer. Think like a homeowner; find out your competitors’ search terms. 

Choosing general keywords is exceptional since it will imply that the ad reaches as many property owners as possible. General keywords will also cost plumbers more since these will have a higher bid and be bid by most plumbers online. 

ii) Use Specific Keywords

Broad plumbing keywords are good, and not using them in your campaign may prevent your Google Ad from being seen by property owners. But when you want to create a seed keyword list, it is also good to be specific, and being specific helps you narrow down to look for homeowners searching for particular plumbing services. 

iii) Negative Keywords

Since keywords are the backbone of any Google Ads campaign, plumbers are often confused when we tell them about ‘negative keywords. But that doesn’t imply using negative words or bad ones. So, what are examples of negative keywords?

Let’s examine a local plumber for a while. An example of a negative keyword would be ‘cheap plumber’ if you want to stay away from cheap clients when you choose ‘cheap plumber’ as your negative keyword. 

Google will not show your advert when a prospect types in ‘cheap plumber’ into their search query. This is advantageous to the plumbers since without including that negative keyword if the ad is shown on property owners, you may end up disappointing them for not servicing them. 

iv) Utilize Keyword Grouping 

Keyword grouping is a crucial but overlooked part of running a Google Ads campaign. Chances are that you will have an exhaustive list of search terms you want to use after finalizing your keyword research. This can make your ad campaign look disorganized by focusing on various keywords that target broad topics. 

By grouping such plumbing keywords, you can target those search terms into similar words and separate them into mid-level, low, and high-level keywords.

Once you have created the subgroups and groups, you can craft an ad directly targeted to those search terms instead of an ad that targets multiple keywords. 

Keyword grouping helps your plumbing business reach more clients and give them precisely what they are searching for.

2. Check Out the Competition

With Google Ads, as with any marketing strategy, it is highly recommended that you don’t reinvent the wheel. You can save a lot of marketing dollars and time by spying on what other plumbers are doing in terms of PPC ads. They could have invested much into their campaigns and run various iterations and tests, and you can take advantage of everything they have learned along the way. 

Conduct quick searches on Google using the plumbing keywords you want to focus on. Read through the top PPC ads keenly and learn as much as possible from them. If your rivals are using specific keywords heavily, there is a likelihood they are obtaining great results. This tip alone could save you thousands of dollars!

3. Describe How You Help Your Clients

Saying how great your plumbing company is will not convince many clients to click your Ad. Any plumber can say how they are #1, and property owners are likely to be skeptical. You should focus your Ad on what plumbing problems you solve for homeowners or the benefits your plumbing services offer.

Think about how your plumbing company actually helps clients and discuss this clearly in your landing page copy.


4. Leverage a Powerful, Unique Selling Proposition (USP)

A unique Selling Proposition differentiates your plumbing company from the competitors and gives your potential clients a compelling reason to schedule jobs with you.

Simply put, your USP answers this critical question, why should I, as a homeowner, opt to do business with your company versus any other plumber in the neighborhood?

Here are some compelling reasons why you should include a strong USP in your Ad copy:

  • A powerful USP drives more traffic from qualified prospects (encouraging people to click your ads)
  • A strong USP eliminates price comparison issues. If you give property owners a compelling reason to work with your company versus other plumbers, the cost of your services will become a secondary issue.
  • A powerful USP will increase your plumbing conversion rates. It will help to convert the increased traffic into paying clients.


5. Create an Irresistible Offer

Providing something that will be irresistible to your potential clients is an effective way to encourage them to click your Google Ad. “Save $100” or “Get a free quote” are all possible examples. 

What can you provide in your ad copy to compel a potential client to take the desired action? This can only be through creating an irresistible special offer. That offer should contain the following basic components:

  • Valuable

Your plumbing service must be more valuable than the overall price. This doesn’t imply your offer has to be cheap, and you just have to discuss all the value your plumbing services offer to your clients and ensure they outweigh the price.

  • Believable

When you create an offer that seems more good than realistic, your potential clients may be skeptical. Therefore, you must offer a plausible reason for your irresistible offer. 

  • Reverse or Reduce Risk

Everyone, including homeowners, is scared of getting scammed online. One of the best tactics to minimize your clients’ risk is a money-back guarantee. 

A money-back guarantee pulls all the risk on your plumbing business to deliver superior service, or else you will have to provide all the money back to the client. 

6. Leverage Ad Extensions

As a plumber, you want your prospects/clients to learn as much as possible from the Google Ad. Such ads provide multiple ad extensions to help you maximize the performance of your ad copy. That said, there are various ad extensions we highly recommend plumbing contractors to use:

Location Extension: This is the major extension that we usually use to crush Google Ads for our customers. You are connecting your Google My Business listing to your Ads account, and this helps display your location details on your ads but allows your plumbing business to be ranked #1 on Google Maps. 

Call Extension: Setting up a call extension helps your phone number to appear in your Google Ads. Besides, it also shows a tracking number in the Map Pack ad, which is essential to know how your ads perform. 

Callout Extensions: These are short phrases highlighting the benefits of your plumbing business. Our experts will use callout extensions like “Family Owned & Operated, % financing” to grab prospects’ attention and resonate with them.

Sitelink extension: This is the most common extension to make your Google ad appear larger than your competitors, giving you a significant competitive advantage.


7. Use Relevant Landing pages

At this stage, your prospect has looked for your plumbing service online. They found your ad copy persuading compared to all other options, clicked it to know more, and landed on your plumbing website.

What next?

 Well, if you are doing Google Ads for the first time, your potential client is scratching his head, wondering what he should do next. Your ad made an irresistible offer that the homepage couldn’t fulfill.

That’s because your homepage isn’t a landing page!

Your homepage typically discusses everything your plumbing company does, all your services, and all the kind of clients you serve. Simply put, your homepage may not be relevant for the ad your prospect clicked.

Therefore, you should create a high-quality landing page that matches the ad and the keyword. This page aims to make the sales process congruent to reassure the prospect that they are going down the conversion funnel.

Here are some components of a converting landing page:

• Headline: This is the first thing your prospect reads, so it should reiterate a special offer made in the ad, grab the attention and convince them to continue reading your page.

• Great Images: Converting landing pages have quality images to convince a prospect to take the desired action.

• Convey Your value Proposition: Give your prospect a reason for doing business with your company instead of other plumbers in the neighborhood.

• Clear Call-To-Action: This will tell your prospects what they need to do after visiting your page.

8. Create a Compelling Ad Copy 

With Google, you only pay when property owners click on your ads. So, your ads have two crucial roles: 

• Attract qualified leads so that they click on your ad instead of other plumbing contractors

• Repel unqualified prospects, so they don’t waste your marketing dollars when clicking on the ad.

That implies more sales, traffic, and less wasted budget on unqualified prospects, which leads to more revenue for your company.

A compelling ad copy also boosts your conversion rate and quality score; thus, you will spend less on your click for your ads. 

Here are four key elements of an excellent Google Ads copy:

• Headline

• Description line 1

• Description line 2

• Display URL


9. Call & Conversion Tracking

Tracking conversions is the last step in setting up your Google Ads campaign. If you don’t do it, it will be hard to know which ad and keywords generate more sales, plus those losing money. Simply put, you will not be able to improve or optimize your marketing campaigns. 

Conversion tracking helps to measure the sales achieved by your Google Ads campaign. 

It will help you to know which keywords are most profitable.  

At Blackstorm Design + Marketing, we can help you set up three types of conversion tracking, including: 

i)Form Submission: Put a conversion code on the thank you page after submitting a request.

ii) Phone Call Tracking: Prospects click on an ad and then contact you using the numbers on your landing pages. 

Use Google call tracking systems to know if they go down the conversion funnel.

iii) Ad Extension calls; This is where prospects call the phone number on your landing page without clicking your ad.

 If you are not monitoring all of these, you need to schedule a free strategy session with our experts for assistance now!


Creating a Google Ads Campaign

The initial setup of a Google Ad campaign is essential. When you create your first campaign, here are some steps you need to follow:

  • Campaign Objective 

Choose a campaign goal, and Google will ask you the objective of your campaign. Choose “leads” as your goal.

  • Campaign Title 

If your campaign is about plumbing, we recommend calling it that. We normally run separate Google Ad campaigns for various plumbing services, but our experts will only run one campaign if it’s associated with plumbing in general.

  • Type of Campaign

Let’s look at how to decide on the kind of campaign you want to run. We highly recommend that you start with a search campaign, which are primary ads found on the search engine result pages. 

  • Locations

 This is an essential step. Ensure that you include the information about your service areas and exclude those towns or cities that aren’t within your reach. 

  • Ad groups 

These are sets of related Ads that will appear in relevant organic searches. 

They contain headlines, descriptions, and URLs. For instance, your plumber services ad group may include toilet and faucet repair.

  • Descriptions

Google recommends that you have a minimum of two descriptions, which include words about your customers and experience. The objective here is to instantly establish trust with potential clients and ground your authority within the plumbing niche.

One great way to optimize your plumbing Search Engine Marketing Campaigns is through Pay Per Click adverts. At Blackstorm Design + Marketing, we have developed a data-driven and comprehensive PPC ad strategy that will help your plumbing business generate more leads who are interested in your services. Our PPC experts will help your plumbing company grow. 

 Our Unique PPC Process For Plumbing Contractors

At Blackstorm Design + Marketing, we handle all aspects of plumbing Search Engine Marketing, mostly focusing on Pay Per Click ads. While each client has a different process based on their needs, desires, and budget, each campaign contains the following main components:

  • Assessing Your Markets: We will assist you in deciding whether to put your ads on Google, Facebook, or another platform. Our experts will look at your plumbing leads are coming from, where your Competition seems to be getting leads and where your focus lies. From there, they will develop platforms that data proves can serve you better.
  •  Craft Your Ads: When running plumber PPC campaigns, it is crucial to have well-designed ads with your target audience in mind. 
  • Targeting Your Ads: A secret to any paid search marketing campaign is ensuring you target the right audience. Our experts will help you choose demographics and keywords that fit the property owners looking for your plumbing services online.
  •  Ads Tracking: When it comes to paid search marketing, it is not just enough to create a compelling ad and leave it there. You need to check how the ads are working or the ones that are making you lose money. 
  • Tweaking Your Campaign: Once our experts get data on how your ads perform, they will start to tweak and optimize them to get the most out of your campaign. 

Why Hire Us To Manage Your Plumbing PPC Campaigns? 

At Blackstorm Design + Marketing, we take an in-house approach to advertising your plumbing company online. Establishing an open, continuous line of communication ensures that your plumbing Google Ads campaign is extensively researched, consistently tracked, and quickly executed to generate leads for your plumbing company. Our PPC experts will create compelling ad copy to help your business outrank the Competition and book more jobs. 

As a full-service plumbing marketing agency, we offer internet marketing services, including web design, online reputation management, SEO, retargeting and social media advertising. 

Do you want to start a new Google Ads campaign for your plumbing business but don’t know where to start? Is your current PPC campaign not generating desired results for your plumbing company? 

Schedule a free strategy session online with one of our Growth Coaches or call us at 1 (865) 205-8822 to find out how you can fix your Google Ads campaign today.

Plumbing SEO

Plumbing Ads: Game-Changing Strategies to Attract New Clients and Book More Service Jobs

Learn the fundamentals of plumbing ads that will help grow your business (both offline and online)

The plumbing industry is experiencing a boom in times with more than 70% of plumbers saying revenues are growing. According to the Bureau of Labor Statistics, the demand for plumbers is expected to grow by 16% between 2018 to 2027. Thanks to its growth, the plumbing industry is also competitive. In fact, there are more than 480, 600 plumbers in the United States.

With such cutthroat competition, how do you keep your plumbing business’s name in front of potential clients?

That’s why you are here: to learn about plumbing ad strategies to help your business stand out in the industry.

Clogged toilet

If you want to attract new clients, re-engage clients who booked a one-off service job and scale your plumbing company, ads are a great place to begin.

Digital ads for plumbers help you target a particular audience, make the most of your budget, and check what works and what doesn’t to develop a marketing plan for your plumbing business.

This post will help your master the fundamentals of plumbing advertising for search engines, social media, and more.

Without further ado, let us dive in!

What is Plumbing Advertising?

Plumbing service advertising

As a plumber, you provide an essential service. And your clients require that service.

Plumbing advertising or plumbing ads revolve around how you connect their demand with your supply (your plumbing services).

Go back five decades, and plumbing advertising was in print – whether it was a billboard, newspaper, or magazine. But nowadays, the majority of plumbing ads are conducted online since that’s where your clients spend most of their time.

The major types of plumbing ads are run in the form of:

Plumbing ads

  • Facebook Ads
  • Instagram Ads
  • Google Ads
  • YouTube Ads

In this post, we are going to discuss the ad types listed above, showing you how to make the most out of your ads and tons of tips to manage your plumbing advertising campaigns and book more plumbing service jobs.

But first, let us first answer this most important question:

Do I require plumbing ads if I have work coming in?

With the plumbing industry booming, more and more plumbers are identifying the potential to make good money. And with the stiff competition, the ability to attract clients will break or make your plumbing business.

Benefits of Plumbing Ads

Online plumbing ads can bring your business a consistent stream of leads.

What if someone told you, you could advertise your plumbing services online to clients within 1 mile of your plumbing company? Or that your business can reach prospects or clients who look on Google for “plumbing business near me” when they are close by?

This is the power of digital advertising. Modern marketing tools help plumbing companies to reach clients at the right place and time. With advanced analytics, digital marketing for plumbers isn’t a game of guesswork but a correct strategy that helps you achieve high ROI.

Simply put, online plumbing ads can bring your business a consistent stream of leads, thus reducing your cost of acquiring new clients, greater engagement with current clients, and consequently help unprecedented growth of your plumbing company.

The four main types of online advertising are paid search, native, display, and social media advertising. All of them reach your target market in a measurable and cost-effective way while increasing client loyalty and increasing your sales online.

Without further ado, let’s dive into how Google, Instagram, and Facebook work for plumbing companies.

Google Ads for Plumbers

Google Ads are the most common kind of ads that plumbers use.

Modern customers turn to Google to find solutions to their plumbing problems. Therefore, internet marketing is all about being available whenever consumers look for information about your plumbing service business.

Google Ads are the most common kind of ads that plumbers use. It is a beneficial advertising platform for plumbing contractors. You can use Google Ads to drive traffic to your plumbing website and establish your reputation, which can help you book more service jobs.

Related: The definitive Google Business Profile for plumbers

Google Ads is an efficient way to get your plumbing website seen in the top organic results on Google. This increases your chances that someone who requires a plumbing contractor will see your site first, which makes them more likely to call you about their plumbing needs.

But what are the actual advantages of Google Ads to plumbers? And is it worth it for your plumbing business? Here are some of the main advantages for your company:

  • Get more customers: When prospects see that Google ad is always among the prominent results, they will begin associating with your brand with reliability and quality.
  • Increased Visibility: With Google Ads, you can ensure that your plumbing website will be among the very first search results. This will significantly boost the chances of prospects finding you while they look for the plumbing services you provide. Additionally, when prospects come across your plumbing Google Ads repeatedly, they will remember your brand and become familiar with it.
  • Build Your Reputation: Online reputation management is really crucial for any type of home service business nowadays. Potential clients do not look at the quality of work or a professional portfolio.

Here are some strategies that will help you make the most out of Google Ads for plumbers:

Choose the Right Keywords

Search bar template

Google ads are one of the most potent tools in any plumbing marketing toolbox. Why? Since they place your ad right in front of your target client while they look for exactly what they require. But selecting the right Google ads keywords is always a daunting task. There are a lot of things that goes into it, and if you don’t know what you are doing, it can be a waste of money and time. With the right keywords, you can drive insane amounts of traffic who require specific plumbing help – and you will be the plumber to offer it to them. In order to choose the right keywords for your Google Ads campaign, you need to understand your target audience and their needs.

Competitors Bidding

Two men using laptop while running

A competitor bid is an ad that focuses on the search terms your rivals use to get new clients. It often appears identical to the original company website but with quality links going back to your website. This strategy has become more common as plumbing brands try their hand at paid search ads on Google.

Select the Ad types

Google provides numerous ad types, and it is incredibly crucial to select the right ones for your plumbing business. Here are some of the Google Ad types you may want to consider:

  • Responsive Ads: Responsive text ads instantly optimize themselves depending on what target market they are displayed to. They help you to include several descriptions and headlines, which can be combined in a manner that makes sense of every member’s search query. They are designed to make the most out of your screen space, so they are great for mobile users.Responsive Ads gif
  • Display ads: Google display ads utilize text and images to target prospects as they browse apps or websites in the Google Display Network. This network is comprised of more than 2 million websites, reaching more than 90% of all internet browsers all over the world. Display ads are particularly useful when it comes to reaching new clients but also work perfectly as part of your plumbing retargeting strategy.Google display ads gif

Use Negative Keywords to Avoid Wasting Your Advertising Dollars

Negative keywords are a great tool for plumbing Google Ads.

Negative keywords are a great tool for plumbing Google Ads. They can help to prevent your Google Ads from showing up for searches that are too narrow or too broad for the service you offer, phrases that people may search for when they are ready to book a service, or even searches for services that are similar but not identical to yours.

Create and Optimize Your Landing Pages

Plumbers landing page

For your business to succeed in Google Ads, you must place your ads on high-quality landing pages that can transform a prospect into a client. To make a quality landing page, you need to include relevant content, use high-quality images, use a compelling and clear call to action and make sure your site loads super-fast.

Setup Conversion Tracking

Conversion Tracking

If you are running a plumbing Google Ads campaign and not monitoring, you are throwing away your advertising dollars. Conversion tracking is the only way to know whether your Google Ads campaign is working or not. There are different types of conversions that you can track including sales, phone calls, and more. You can monitor all these things with Google Ads and understand how well every ad campaign is performing for the type of conversion.

Google Local Service Ads for Plumbers

Business overview

Just like the conventional pay-per-click plumbing (PPC) ads, Google Local Service ads show up at the top of search engine result pages- above organic listings.

These ads assist more local prospects to find your plumbing company, learn more about your plumbing services, and call you to take the next desired step.

Local Service ads for plumbing contractors typically feature three businesses at the top of the organic search results.

Prospects can pick these three plumbers or select “more plumbing businesses” to see their other options.

After clicking on more plumbers prospects will see a whole page filed with local plumbing contractors. At the top of this page, they can filter plumbing businesses by selecting the service they require.

This filtering option makes it hassle-free for users to identify the right plumber that suits their needs. Once a prospect finds the appropriate plumber, they will click on the listing to obtain more information.

On this page, they can see your areas and the services you offer. Prospects or visitors will also see a bio section of your plumbing company with a bulleted list of essential company characteristics. You offer your target audience crucial information here; the number of years you have been in the plumbing industry or sharing that you offer free estimates.

If prospects love what they see on your business listing, they can call your plumbing company right from the advertisement, and you will only pay when people contact your company.

Investing in Google Local Service Ads for plumbers is a great way to:

  • Be found at the very top of Google search results on a tablet, computer, and mobile device
  • Increase online leads to your plumbing business
  • Generate more low-cost leads.

The other difference with these ads is that instead of targeting search terms or keywords, they focus on famous plumbing services like sewer line repair, fixture installation, drain cleaning, Garbage disposal installation, plumbing repair, refining, and more.

Does my plumbing business require local service ads?


One reason why Local Service Ads are the best type of plumbing ads is because you only pay after every lead who contacts you, as opposed to pay for every click, like under the pay-per-click advertising for plumbers.

Plumbing SEO services can take your website near the top of organic search results but you require Google’s Local Service ads to get to the coveted #1 spot on Google.

Google Display Ads

Google Display Ads image

Google Display ads can help you promote your plumbing services when prospects are browsing online, watching YouTube videos, or using mobile apps and devices and more. Just like the conventional billboards along a highway, these ads are displayed to anyone who browses on the internet and gives your company greater online visibility.

Google Display ads for plumbers operate as your secret agent who goes out and tracks down your prospects, then displaying the ads that they think you are interested in viewing. You will better placed to persuade that client and drive them to your plumbing website.

Facebook Ads for Plumbers

Facebook Ads template

Social media for plumbers can be a great tool to advertise your plumbing business, and it helps you easily target your ideal clients and monitor your ad campaign results. Use social media to advertise specials or services, show off a perfectly done project or share positive testimonials or reviews.

There are numerous ways you can advertise your plumbing company on Facebook, including particular posts that are currently on your Facebook business page or developing catchy ads.

The best plumbing ads on Facebook are targeted to a particular audience, regularly optimized for numerous devices, and integrated with a larger internet marketing strategy.

Since prospects are not actively looking for services to book on Facebook (unless they are on a marketplace), the platform utilizes an interest-based marketing strategy. It helps you advertise to particular audiences depending on their online activities and interests.

Facebook’s sophisticated target audience selection tools allow plumbing ads to target the following:

  • Lookalike audiences: Reach new clients whose interests are the same as those of your best clients.
  • Custom audiences: Prospects who have already engaged with your plumbing company off or online.
  • Core audiences: Users grouped together by interests, geography, age, and income level among other things.

If you are not leveraging Facebook’s advanced targeting models, you are missing out on an important tool that can assist you to reduce your advertising dollars and skyrocketing your conversion rates.

Examples of Plumbing Facebook Ads

Photo Ads

Plumbing inspection and repair

You can utilize photo albums to advertise different plumbing services, as well as after-and-before images of successfully completed projects. Before and after images work especially well because they highlight your skills and show prospects what they can expect when they start working with your business.

Video Ads

Plumbing slide show

If you show your friend how to eliminate water from a flooded basement, then you will be the first person they will call if one of their water pipes bursts. Your friend will trust your company with their project because you have assisted them before. Video ads have emerged as one of the most efficient formats to promote your plumbing services or brand in multiple ways. With Facebook ads for plumbers, it’s possible to share a video from its Ad manager or boost a specific post that incorporates a video from your Facebook Page.

Story Ads

Facebook story

These full-screen experiences show up in between the stories prospects or clients regularly watch. Story ads provide more freedom than the typical image or video ads since you can experiment with different augmented reality and video effects.

And remember, simple posts on your Facebook page feed that display your expertise can be just as effective at reaching your plumbing ad campaign goals. If you follow an internet marketing strategy and create valuable content consistently that aligns with the needs of your target audience and inspires long-term relationships.

Instagram Ads for Plumbers

Instagram Ads

If you think that Instagram is only for brand influencers, think again!

Instagram has more than 1 Billion active users every month, and most of those users are in the market for plumbing repair, maintenance, replacements, or more. The primary benefit Instagram has over other advertising platforms is its visual nature. If you have a plumbing business that offers services having a visibly noticeable result (plumbing services), then Instagram is a good platform to advertise and showcase your plumbing business.

Visual appeal is a huge factor when prospects make a purchase or hire your plumbing services. In some cases, visual content generates more plumbing leads since it is easier and faster for the brain to process.

Moreover, Instagram Ads are fully integrated with Facebook Ads, so you can have some customization, targeting abilities, and diverse ad formatting. Instagram works perfectly when ads are designed to engage with your sales funnel and are simple.

Instagram is an image-based social media advertising platform for plumbing contractors. To outrank other posts from your competitors, you want to be sure that you use strong videos and images that tell a story of the projects you have completed for previous clients.

Just like Facebook, Instagram offers numerous plumbing ad types including:

  • Image ads
  • Stories ads
  • Collection ads
  • Video ads
  • Carousel ads and more

Naturally, the kind of plumbing ad format will depend on your target audience and campaign ads.

Offline Plumbing Ads

As an internet marketing agency for plumbers, we always call for digital transformation and regularly underscore the value of internet marketing. But, we also understand that service-based businesses like plumbing contractors still benefit from conventional advertising techniques because their operations are mainly bound by their location or service area.

Ideally, your plumbing company should be doing both offline and online digital advertising to reach as many clients as possible. When it comes to offline plumbing ads, a few conventional strategies are still effective such as:

Sending postcards to homes or businesses in your service area

Postman putting a letter in a house mailbox

A postcard has the power to target your market with a concise and clear message. And it achieves by grabbing your potential client’s attention. A high-quality postcard cannot be ignored easily by prospects or clients.

Postcards are easier to create using the free templates from Mail chimp. They are also inexpensive to distribute because you can mail them in bulk quantities.

  • Putting Lawn Signs on the property of satisfied clients
  • Car van wraps
  • Business cards
  • And more

Plumbing Pay Per Lead Generation Sites for Plumbers

Lead generation websites normally connect clients in need of services (such as plumbing) with the right plumbers. These platforms help plumbing contractors to connect with prospects who are actively searching for their services online:


Thumbtack website

Thumbtack for plumbers operates in two ways:

  • Homeowners can look for plumbers who may be well-suited for their projects.
  • Plumbers can select the type of leads they wish to pay for by tweaking their target audience preferences.


Nextdoor website

Advertising your services on Nextdoor can assist your plumbing company to get found by local businesses or homeowners that require your services.

You can use Nextdoor to launch your business to your local community, establish your reputation, and post ads.

Plumbing Ad Ideas to Help You Get Started

Know Your Target Market

Target Market

Whether you use Google ads, Facebook ads, or postcards, you will need to first understand your target market.

List down every detail you know about your best and current plumbing clients, including:

  • What kind of neighborhood do they reside in?
  • What type of businesses or homes do they have?
  • How old are they? Do they have a family?
  • What are their income levels?
  • When do they frequent most during their leisure time? (Online? Instagram or Facebook? Or at a local community center or library?)
  • What type of plumbing services do they normally need?

The responses to these questions will assist you to create ads that resonate with your target audience.

Know What Makes Your Plumbing Company Unique

Plumber screwing nut of pipe in the heating system in the boiler room

Figure out why your current clients choose your company to solve their plumbing needs. What makes you outrank your competitors?

This is what is known as a Unique Selling Proposition (USP). Write down the USP in a few words and incorporate it into your plumbing ads.

Related: How To Create A Strong Brand Identity For Your Plumbing Business

Define Your Plumbing Advertising Goals

Plumbing technician finishing kitchen sink pipeline installation

Knowing your plumbing marketing goals will assist you to craft an effective plumber advertising campaign and select the right platforms.

Here are a few examples of plumbing ad goals you may have:

  • You have a new service to promote
  • You have just launched your business and require plumbing leads urgently.
  • You have expanded your plumbing business in a new neighborhood and want to outrank well-established competitors.

Then figure out which plumber advertising channel will be most effective to achieve your goals. For instance, if you want to improve brand awareness, Google display ads will be a great option. If you need plumbing leads urgently, Google’s local Service Ads or search ads may be a great fit for you.

Develop Your Ads

Content ads creation

Make utilize these tips to design a professional ad for your plumbing company:

  • Keep your ad design simple by concentrating on one message (e.g., testimonial, service, or before and after photos).
  • Add a compelling and clear call to action that encourage clients to visit your plumbing website or contact you to book your plumbing services.
  • Select your brand colors and utilize them for all your ads to remain memorable and consistent.
  • Use professional templates to design great plumbing ads to reach more clients.

Allocate Your Advertising Budget

Financial planning for your advertising

To set your advertising budget, you should be able to know the amount you are likely to spend in acquiring a new lead.

Next, figure out the number of clients you require consistently every month.

Do this to know your monthly advertisement budget:

Client acquisition cost X the number of customers per month = Monthly ad spend.

Remember to stick to your budget once you have set it. Internet advertising can be very expensive and you don’t want to spend more dollars than you can afford.

Monitor Your Ad Campaigns

Track your ad’s results and performance

To make the most out of your plumbing advertising strategy, you need to track your ad’s results and performance. This will help you know if you are attaining your goals and what advertising channels or platforms generate more results for your plumbing company.

Related: 10 Important Plumbing Marketing KPIs You Should Be Tracking In Your Business

Frequently Asked Questions About Plumbing Ads

question marks gif

What is the best platform to advertise your plumbing company?

Facebook remains the most famous social media around the world. It is a great start for plumbing advertising, as the platform recommends local plumbing businesses in the neighborhood to clients seeking out plumbing services.

How can I market my small plumbing business?

Here are our best ways to begin some marketing in ways that you have never imagined before including:

  • Creating a professional plumbing website
  • Conduct SEO to make your website get found by prospects online
  • Use paid search engine marketing to make your website get found on the first page of Google search results
  • Foster online reviews
  • Start a customer referral program

How do you get more clients to your plumbing business?

Here are some marketing strategies that you can use to attract new clients to your plumbing services business:

  • Optimize your Google Business Profile
  • Use Google Ads
  • Try Google Local Service Ads
  • Create helpful and informative content
  • Submit your plumbing website to online business directories.

Plumbing Ad Services from Blackstorm Design + Marketing

Plumber with laptop

Blackstorm Design +Marketing is home to plumbing ad experts. We have many years of proven experience advertising plumbing businesses like yours.

We often realize that plumbers that we have worked with are not experts in generating leads and sales online, a skill their rivals have easily honed.

We understand that you are dealing with real and urgent issues such as unblocking a clogged sink in your client’s homes. Let us deal with all the crap online so that you can focus on what matters most-serving your clients.

Schedule a free discovery call with Blackstorm Design + Marketing to learn how digital advertising for plumbers can improve your marketing strategy or read on to know more about our digital marketing services for plumbers

Marketing services your company might be interested in

Plumbing SEO

Plumbers: What Is SEO and What Does It Stand For?

Search Engine Optimization (SEO) is a means of increasing the quality and quantity of traffic on your website from organic search engine results. The tasks included in Search Engine Optimization are creating high-quality content for your website that is optimized for search engines, searching for keywords, utilizing them efficiently in your content, and building effective backlinks.

When performing search engine optimization, there are some factors that you need to consider that can determine whether your optimization is done efficiently.

Firstly, there is the quality of the traffic on your website. So what exactly is the quality of traffic? It means that you can track exactly where the traffic on your site comes from. Quality traffic is the traffic that comes from all searches related to the content on your site. 

It has to come from sources that are relevant to your content.

Secondly, there is a quantity of traffic on your site. The more people you have coming to your website, the better. Once you establish the quality of the traffic, it is all about increasing the quantity.

Lastly, there is a need to increase organic results. This is the traffic that comes from sources that you did not have to pay for. If traffic comes from the ads you paid for, then this is not organic traffic. 


Search engine optimization is an essential part of increasing the traffic on your site

Search engine optimization is an essential part of increasing the traffic on your site and eventually increasing your website’s profit. Most of your expected traffic is bound to come from various search engines – Google, Bing, and Yahoo. These search engines tend to scan, analyze, and crawl through every website and evaluate them in terms of their content. They strive to bring their users as good search results on the search engine as possible.

These search engines use an algorithm that determines whether the content on a certain site is appropriate and in line with a certain search result. This algorithm is hard to predict or calculate, but SEO tries to use techniques that try to come close to that algorithm as best as possible.

To increase the quality of traffic that comes to your site through a search engine, you must optimize it for search engines. This is where search engine optimization comes in. With search engine optimization, you can increase the volume, or rather, the quantity of traffic on your website. More traffic on your site means more opportunities for conversions, and conversions mean profit. Some phrases and search results also pay per click, which means that the more clicks you have, the more profit you can generate.


SEO gif

Search engine optimization is not something that can be done instantly and will work overnight. Rather, it is a long-term process that will demand plenty of time and effort but can be very rewarding if done right. While there will be some results in the short term, it is all about creating a site that will make you profit in the long run.

Arguably, the most important factor of good search engine optimization is creating quality content that will be SEO optimized and attractive to the users. This is certainly easier said than done, and it requires a lot of time, research, and effort to succeed. First, you need to research what the keywords are for certain fields and then rewrite your content in such a way that it contains those keywords. You don’t want to include too many of those keywords. The algorithm is designed in such a way that it detects that and can even hinder your site.

Then there are on-site and off-site optimizations. On-site optimization is a part of search engine optimization where one improves the elements on their site to improve the search ranking. The elements that are included here are title tags, meta descriptions, headings, sub-headings, internal links, and more. Off-site optimization is where you optimize the links from the site and the social media connected to the site. You have to strike the right balance between the two.


Plumber on kitchen

To conclude, SEO stands for search engine optimization, which is done to increase quality traffic on your website. If you need a partner to manage all your online marketing campaigns, please schedule a free strategy session with our growth experts to get started today!

Plumbing SEO

Why SEO Is Better than PPC for Plumbers

The debate continues: Which is better, SEO or PPC?

More users trust SEO search listings over PPC listings.

PPC vs SEO gif

Studies have shown that more users trust organic search listings over paid advertisements. Research has shown that around 70% of internet users click on organic search results (SEO) as opposed to only 30% clicking on paid search results (PPC). Most internet users distrust paid advertisements, and most of these consumers are well aware that PPC is an advertising tool. This results in a lot of users bypassing paid advertisements and clicking organic, natural results instead. And to make matters worse, some users that have clicked paid ads don’t end up finding the product or service they are looking for. Thus, businesses that use SEO are better able to provide consumers with more interesting and valuable content. 

SEO is very cost-effective and gives greater value for money.

SEO gif

Both SEO and PPC naturally have costs for initial set-up and hiring PPC specialists or an SEO company to come up with a digital campaign exclusively for your business. But if you use an SEO campaign, there is no need to pay for every individual click or visitor, but you will only pay for the services that your SEO team or vendor renders. With PPC, constant investment is required. If you stop paying, your ads will stop, and your lead generation will be discontinued.

SEO can build and keep an advantage over your competitors.

A woman client calling a plumber to fix her kitchen sink.

It isn’t easy to build an advantage and keep it with PPC. If you are already making profits based on clicks you pay a certain amount for, then it will not last if a competitor bids a higher price for the same product. If your competitor has some venture funding and decides to use it on PPC, it can drive the average cost of a click higher, and your profits will be driven downward. An investment in SEO is much more challenging. You strive to make your search engine results higher for relevant keywords. You come up with great content that is of great value to consumers. You generate inbound links. And your links show up on high-quality websites in your industry. Soon, your rankings will start rising, and with this, traffic and leads generated through search will increase. It takes time to accomplish this. You may have a higher initial cost, but the clicks are free. This investment, however, gives you a more sustainable advantage over PPC. Your competitor will find it more difficult to take this advantage away.

SEO gives better ROI than PPC advertising.

Plumber standing near kitchen sink

Based on a four-year study of profit generation for both SEO and PPC, it has been shown that SEO that creates organic traffic generates $2.74 in profit for every dollar spent in that year. In 3 years, SEO’s average profit is $4.58 for every dollar spent in one year. Comparing this with the profits garnered from PPC advertising, it was shown that for every dollar spent on that year, the average profit is -$0.95. While over three years from the dollar spent in one year, the average profit is -$0.85. This means that for every dollar spent on both SEO and PPC, SEO will yield an additional profit of $2.75 but PPC losses -$0.95. Thus, SEO gives better ROI than PPC advertising. 

SEO has more effective promotion results.

SEO gif

Applying SEO to your website may take around three to six months before your website will appear on search engine results. This is because indexing and ranking a website takes time for Google to do. But over a long time, SEO leads to consistent traffic, whereas PPC only gives an initial boost to traffic. PPC can be beneficial if you have a brand new site that has not yet appeared in organic results. However, with a PPC campaign, traffic immediately stops when the budget is withdrawn. Thus SEO continues to shine. It is a more effective way of promoting your website in the long run.

Ranking #1 in search results will not happen overnight with SEO. But SEO has proven long-term benefits. The reasons given above why SEO is better than PPC should prod you to invest more of your time and resources focusing on SEO rather than on PPC.

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