Categories
Marketing Plumbing

8 Important Plumbing Marketing KPIs You Should Be Tracking in Your Business

Increase your clients base, and maximize profits in your plumbing company with digital marketing KPIs

Do you have an idea of what makes your plumbing company’s marketing or advertising campaigns a success? Clues why is your business not generating enough leads? Why is a plumbing company doing so well?

KPI gif

Well, suppose you are not closely monitoring your plumbing marketing efforts online. In that case, you will never understand what is working or not, and that’s where digital marketing Key Performance Indicators come in. Using KPI, you can measure and track metrics that matter most to your plumbing business growth.

Before internet marketing was introduced, a plumber would only establish how a specific campaign was fairing based on office visits and the number of new clients acquired. However, such results rarely displayed an accurate calculation. But with the right plumbing marketing KPIs, you can know your weak areas and conduct the much-need tweaks in your strategies for maximum results.

That said, here are a few things to understand before selecting and monitoring your digital marketing for plumbers’ KPI.

What Are Plumber KPIs?

Portrait of plumber

A Key Performance Indicator is a measurable attribute showcasing how ineffectively or effectively your plumbing company reaches its desired goals. Plumbing marketing KPIs are quantifiable measures or metrics employed to assess the performance of your company’s marketing objectives. These metrics can be traced to different aspects of your plumbing business, ranging from employees and leads generated to sales.

Internet marketing KPIs go hand in hand with your company’s online marketing strategies regardless of sales growth, brand awareness, SEO strategy, and lead generation. Examples of such metrics include details on conversion rate, engagement rate, sales revenue, page conversion, marketing qualified leads, and SERP. Any measurable figure in your plumber marketing plan that can be acted upon constitutes a KPI.

KPI comes from Google Analytics, lead conversion tool, Google Ads, Google Analytics, or even from your plumbing sales representatives.

Why Track Your Plumbing Marketing’s KPIs? 5 Reasons

When properly used, plumbing marketing KPI tracking can be an incredible tool for growing your company. Some of the key advantages of measuring metrics and acting on data include but are not restricted to:

1. Monitor Your Plumbing Company’s Health

A plumber checking water management system.

Only a few KPIs are required to measure the health of your company. Plumbers who monitor metrics in categories such as employees, customers, processes, and revenue find it very easy to remain on track while keeping their income high.

2. Measure Processes

A plumber in the kitchen installs a new water tap.

KPIs are typically applied to show if your company is attaining its strategic goals set by the top management. Numerous KPIs are utilized to measure processes, such as productivity indicators, profitability indicators, and quality indicators amongst others.

3. Client Metrics

A man looking on a client metrics for his company.

Besides employees and processes, client metrics are also of utmost importance. They can help your company know the number of customers, the revenue generated, and even the cost of acquiring those clients.

 4. Operational Metrics

Plumber fixing problem with faucet in the kitchen.

Operations metrics are a good way to help your operations department enhance its day-to-day operations. You can use such metrics to make sure staffing, finances, and marketing are on the right track.

5. Measure Progress Over Time

measuring your business progress

 A good strategy for measuring your business progress is to set targets at the beginning of the year, such as revenue, gross margin, number of locations, and even number of employees. Then, you can use weekly, quarterly and monthly reports to remain on track with the KPIs and progress towards set goals at the start of the year.

In a plumbing marketing campaign, tracking your KPIs is the only way to understand what is working or not. For instance, if you make good money from a specific marketing campaign, but you cannot show what generated that revenue or profit, then you will never know what you need to improve and where you need to invest more. Your site traffic, for example, could be the one driving all your qualified leads and your marketing crew or department is busy investing a lot of dollars on unnecessary channels.

Top 10 Plumbing Marketing KPIs You Should Be Tracking in Your Business

1. Cost Per Lead (CPL)

CCPL formula

CPL is a plumbing KPI used in lead generation to know how much each lead costs your company. In simple terms, it shows you the cost of bringing in a lead from your advertising or marketing campaigns. Leads help you understand which contact or user is a potential client. It is normally the initial step into knowing how your internet marketing is performing beyond simple reach from metrics like unique visitors to your plumbing website.

Cost per lead helps you understand where your brand awareness efforts in marketing are most crucial. They tell you whether your campaigns are generating desired results at an affordable cost or not. They assist you to understand the amount of money you need to get a particular set of leads for your plumbing company. Because leads are the starting point of your sales processes, improving and benchmarking your cost per lead is an important metric for your plumbing marketing efforts or campaigns.

2. Conversion Rate (CR)

Conversion Rate gif

In plumbing marketing, a conversion happens when a prospect or client completes a particular activity, such as booking a job or subscribing to your newsletter. It can also be any action that helps meet your plumbing company’s objectives. On the other hand, conversion rate measures how regularly a client completes a particular set goal,

Conversion rate is a crucial metric that shows you if your marketing campaigns are on track. They tell you how effective your strategies are in terms of attaining a set goal. A higher conversion rate implies more likelihood of prospects or clients converting after coming across your piece of content. This also means low costs in terms of acquiring customers, which saves you money in the long run.

Consequently, the more conversions, the better your plumbing gets in Google rankings. Thus, if you want to skyrocket your bottom line, make minor but worthy tweaks to your plumbing website. Use Google Optimize together with Google Analytics to test various elements of your website to increase your revenue without necessarily increasing your ad spend.

3. Return on Investment (ROI)

ROI gif

ROI denotes the amount of profit your plumbing company will earn from the money spent on a particular activity or investment like a marketing campaign. As an online marketing metric, ROI helps you know whether your company is profitable or not. It shows the expenditures as well as activities connected with them that are creating revenue and those that are not.

So, it is an important tool for planning your marketing or advertising budgets. While it is not possible to capture the total money spent on marketing activity, say a Google Ad campaign, it is crucial to make sure that your ROI is comparable to other internet marketing activities.

4. Bounce Rate

Bounce rate from website traffic

Simply put, bounce rate refers to the number of clients or prospects who visit your plumbing website and leave right away without completing any meaningful action. If your site has a high bounce rate, this is a good indication that there are flaws in your online marketing strategies, and some of them could be irrelevant traffic sources, weak landing pages, or poor targeting, amongst others.

A prospect visiting and clicking off your website also implies they didn’t find what they were searching for and the only way to make sure that they spend time on it is by auditing your content and identifying what they are looking for. This way, you will craft relevant content that will attract them.

5. Cost Per Acquisition (CPA)

Businessmen

CPA revolves around revenue after a lead becomes a paying client. It gives you a rough idea of how much you will spend to get a client to open his or her wallet. CPA is a deal for paid search marketing campaigns like Pay-Per-Click campaigns.

5. Click-Through Rate (CTR)

CTR image

CTR is another internet marketing metric that quantifies the number of clicks on a specific content over the number of impressions it achieves. It is the percentage of prospects that click on a campaign after coming across it.

CTR is the simple form of engagement rate because the only engagement counted is the one that matters the most and clicks on a link. This metric shows whether your site content is interesting to grab people’s attention and lead them to click on the link and be redirected to the plumbing website.

In Google ads, CTR boosts your quality score each time a user clicks on an ad, and when this occurs, your ads are ranked on top of SERPs, which has other advantages, such as increased traffic and more conversions.

6. Lifetime Value

A higher customer lifetime value indicates that your plumbing business is doing well and often signals a profit.

Customer lifetime value refers to a KPI used to measure the amount of revenue you can expect from a specific client for the entire period of doing business with your company.

A higher customer lifetime value indicates that your plumbing business is doing well and often signals a profit. It helps you understand how valuable different customers are and thus allocate more resources to them.

 7. Business Growth

business growth metric

Another important KPI for plumbers is the business growth metric. This can be calculated in numerous ways, but estimating your annual gross profit margins is the most effective is the most effective. This is where you bring things like cost of operation like salaries, and cost of equipment into the equation. To find your gross profit margin, calculate your total sales revenue and subtract your total cost of operation, divide the figure you obtain with sales revenue again.

8. Customer Satisfaction

Woman thanking plumber

Lastly, client satisfaction. Do you know that it is much cheaper to keep an existing customer than to try to get a new one? This is why customer satisfaction is an important KPI for plumbers; since client satisfaction leads to retention.

You can assess your customer satisfaction levels by developing a questionnaire form and asking clients to fill it out. Keeping your eye on online reviews is also crucial. You can improve customer satisfaction by responding to all reviews (whether negative or positive) promptly and professionally.

Top Channels for Local Plumbing Contractors to Generate Qualified Leads

By analyzing your overall plumbing marketing strategy and how every lead source generates qualified sales for your company.

Then you can begin to work on the different marketing efforts with every channel to obtain more qualified leads, increase sales growth and reduce client acquisition costs.

While monitoring plumbing marketing KPIs your sales crew should come in to see how your collective advertising or marketing efforts generate results across the following channels.

Organic Search

Organic Search gif

Homeowners and property managers use search engines such as Google or Bing to find information about a local service business and click on the organic results shown to them. No advertisements. Organic site traffic will be one of the cheapest in terms of acquiring leads but will take the longest time to develop and achieve realistic results.

Paid Advertising

Google Local Service Ads

There are multiple ways paid advertising is showcased to your potential clients to boost website traffic, and here are some examples. But, if you want to increase your chances of increasing traffic to lead ratio, landing pages are a perfect way to achieve this.

  • Google Local Service Ads
  • Text ads from Google Ads
  • Display advertising on other sites
  • Paid ads on social media websites
  • Click to call ads from Google

Social Media Marketing

Go viral

Social media is one of those platforms that can help you in various ways. Not all resulting to direct sales, but offering you an opportunity to build and get:

  • Brand awareness
  • Potential client referrals
  • Client support channel

As you can see, a lot goes into each plumbing marketing KPI, and together they show a clear picture of how your company is performing online. Every monthly report combines it all and makes sure we continually drive revenue in the best ways possible. At Blackstorm Design +Marketing, we are in the business to create lifelong partnerships, and such plumbing business marketing KPIs hold our team accountable.

Let’s work together to create a strong online presence for your plumbing company so you can book more jobs on the web.

Schedule a free strategy session with Blackstorm Design + Marketing to learn how we can help your plumbing business grow today.

Categories
Google Advertising Plumbing

How to Make the Most out of Google Ads for Plumbers on a Limited Budget

Let us face it. Most homeowners don’t think plumbing is a big deal unless their water systems have a serious problem. So to speak, they don’t require a plumber unless their water system breaks down, which doesn’t happen daily.

As a plumbing contractor, it can be overwhelming to market your plumbing services on your own. Obtaining new business or leads might be daunting unless you seek the help of a professional marketing agency.

There are tons of plumbing marketing options out there from Facebook ads to Yelp reviews and more. Google Ads for plumbers is a great option for many companies because of its targeting options, flexibility, and reach. Currently, plumbing Google Ads has increasingly become crucial to booking more jobs and increasing sales.

When a homeowner has a plumbing problem within your target market, your company has a chance to show up as the #1 result in their search engine results pages for “plumber near me!”. Google operates on a pay-per-click model that offers the ability to select the keywords that you want to rank for within Google – these are search terms that prospects are utilizing to find you. You can bid on these keywords and display ads for them.

For instance, “Emergency plumber near me,” “local plumber” and “plumber in Y city” are all keywords your prospects are using to look for your plumbing business. With Google Ads, your clients can find your plumbing business with just a simple search on Google, whenever they are.

Google ads for plumbers can be overwhelming to first create and manage. Luckily, this post will guide everything you require to know, from developing a stellar Google Ads strategy to optimizing your campaigns to increase your chances of booking new jobs and skyrocketing your sales online.

Without further ado, let us dive into our post!

5 Reasons Why Google Ads for Plumbers Is Important

The plumbing marketing world has changed dramatically recently; Google Ads is one of the platforms that are in charge of this major transformation. Indeed, Google Ads for plumbers is one of the best and most effective tactics of internet marketing.

Here are some reasons why you should consider using Google Ads for plumbers in your business:

1. Google Ads Increase Customers and Leads

Female homeowner shaking hands with plumber

When your prospects or clients notice that your plumbing ad consistently ranks at the top of the search engine results page, they will start to associate your brand with dependability and excellence.

This means that you will be the first business people think of when they need a reliable plumber to offer quality plumbing services. You can monitor this using Google Analytics and Google Business Profile.

2. You Obtain High Results on Investment

ROI gif

Unlike other plumber marketing strategies, Google Ads helps you to only pay for ads prospects or clients click on. After optimizing your Google Ads campaign, you can get a higher return on investment, which may not be possible with other advertising strategies.

However, this takes effort and time, you have to find the approach that suits your plumbing business. To get an overview of what campaigns will generate the best results, you have to monitor and test your campaigns regularly. Google Ads for plumbers is perfect for this since it’s transparent and the details you require are available.

When you pinpoint areas of your campaign that offer a good return on investment, you concentrate your budget and efforts on such areas. If there are some parts of your campaign that are costing you money, discard them. Invest that money into successful campaigns, and such campaigns will test you in the future.

3. Google Ads Help Build Your Reputation Online

Online reputation

Your plumbing company’s online reputation is important in the modern digital world. Prospects or clients look at more than just a professional portfolio or quality work.

Google search ads can assist in establishing your online reputation as a reliable plumbing service company.

Essentially, Google Ads is more effective than promoting your plumbing services on social media (for instance, Facebook ads for plumbers) because Google has more credibility for getting legit local plumbing services in an area.

4. Google Ads for Plumbers Give Transparent, Fast Results

It is easy to monitor the progress of your Google Ads

Google ads have a reputation for delivering quick, transparent results and reports of your digital marketing campaigns. It is easy to monitor the progress of your Google Ads since the dashboard offers you all of the details related to every campaign, like the ads clicked, the search terms (keywords) that prospects or clients entered, and the cost of clicks.

These features make Google Ads for plumbers an extremely intuitive and transparent system.

5. Unique Targeting Capabilities

Target market

As a plumber, you know the essence of quality plumbing leads. At the end of the day, your Google Ad campaign should attain the goals of your plumbing brand. With Google enhancing its algorithms on a daily basis, you can be guaranteed of reaching your target market.

You can opt to bid for particular long-tail keywords or even short ones. While the former allows you to target prospects with high search intent, the latter may help you obtain higher traction with fewer plumbing leads.

Types of Google Ads for Plumbers

No two Google Ads campaigns are created equal, though they are distinct types of ads that you can leverage:

  • Search Network Campaign: Through a Search Network Campaign, your ad will show up on not just Google Maps and Search but also hundreds of other Google partners, including Google Shopping and YouTube. On any of these websites, when prospects or clients look for a keyword for your Google Ad campaign, they will come across your ad.

Google Search Network Campaign

  • Google Display Network Campaign: This kind of ad helps you to showcase your visual ad in front of prospects using Google Display Network products, including YouTube and Gmail.

Google Display Network

  • Video Campaign: Here, your plumbing service company will be displayed on YouTube and other Google Display Network properties.

YouTube gif

Pro tip: No matter what type of Google Ad campaign you select; it will incorporate more than one ad group. Every ad group may represent a different service you may want to market to the same target audience, and each ad group might have a unique plumbing keyword set.

Winning Tips for Getting the Most Out of Your Google Ads for Plumbers Campaign Account

If you are a plumber just getting started with Google Ads, all the options and functionality can seem a little challenging.

There are a lot of features to explore and settings to fix or adjust, which can be both frustrating and time-consuming. You may even come to know that you are spending a lot of time looking for information on Google Ads help forums.

If this sounds like you, you are not alone. We all want as many controls and tools as possible, but not at the expense of losing control over your Google Ads campaign.

So here are our winning tips for obtaining more of your Google ads account for your plumbing business:

Create a Google Ads for Your Plumbing Company

Google Ads website

Setting up a Google Ads account is easy and simple. For this post, we will utilize a fictitious plumbing business as the main example. Click on “Start Now” at the upper right-hand corner or on the left side of the main page. You will be then being requested to sign in with your Gmail account.

Google will then request you what your main advertising objective is, and you can click on any of these three options offered. For instance, I select to “Get more sign-ups or site sales.”

Before you continue to the next page, it is crucial to scroll to the bottom of the page and click on “Switch to Expert Mode.”

You will then be directed to another website requesting you to set your goals relevant to your campaign. Google Ads campaign is comprised of ad groups that focus on attaining goals like increasing client conversions for the business. Every campaign has its targeted location, set budget, and targeted audiences. A Google Ads account typically consists of multiple campaigns which target different objectives for the business in its internet marketing.

For the purpose of this page, go ahead and click “create an Ads campaign without an objective’s guidance.” This will help you have more control over your Google Ads campaign tactics, thus limiting Google’s input.

Next, you should choose “Search” as your type of campaign. It will then request you to select which results you want to see from the digital campaign. Proceed and click “phone calls” and “website visits.”

Configure General Settings

campaign settings

After clicking “Continue” from the previous page, the type of campaign will be taken to the general settings for your campaign. Here you will be requested to give the name of your campaign, and so we put “Plumbing.” Next, you want to unselect “Display Network” while you may keep or not keep “Search Network” selected based on your budget.

Take Time to Understand and Set Your Google Ads Campaign Goals

Set up your Google Ads campaign account

When you initially set up your Google Ads campaign account, you will instantly begin operating some ads. You may even think, “this is not too bad,” and decide to leave your account alone to generate desired results.

However, you will begin seeing less and less organic traffic, and your return on advertising spend and conversion rates will drop!

This occurs because we normally skip the most crucial step of setting your Google Ads account: understanding our plumbing business goals. If you don’t set clear objectives, you won’t understand how to tweak your ad settings. And even if you identify your goal, without understanding the right level of traffic to focus on, you may end up spending more money than necessary.

Choose the Right Keywords

Google Ads operates on keywords.

One of the most crucial resources available to any digital plumbing marketing strategy is Google Ads. This is because they put your ad directly in front of your target client as they search precisely for what you provide. However, choosing the right Google Ads is not always easy. Numerous factors have to be considered, and if you don’t know the best practices for Google Ads, it may be a significant waste of money and time.

Google Ads operates on keywords. These keywords trigger your ad to show up on the search engine result pages. This needs you to perform keyword research. You can use multiple research tools to assist know the search terms to use in your campaign. As you look for various keywords, you need to focus more on long-tail plumbing keywords.

Related: The Ultimate Plumbing SEO Guide: Best Practices and Tips to Get Clients Online

These are search terms that contain three or more words. Long-tail plumbing keywords are more specific and targeted to one business. A generic plumbing keyword like “plumber” will be hard to rank for in the search engine result pages.

Instead, try something with your neighborhood, city, or even your postal or zip code. For example, “plumber in Murfreesboro TN” or “Murfreesboro plumbing contractor.” Long-tail plumbing keywords generate quality traffic for your advertising campaign because they are more specific and will drive qualified leads who want to get the most accurate and relevant results. By researching long-tail plumber keywords, you will attract leads that are more qualified and more likely to book a job.

This will assist you to get more conversions for your plumbing business.

So, how can you select Google Ads keywords that will support your company’s growth without breaking your bank account? Here are some pointers:

  • Understand your target audience
  • Develop their personas
  • Figure out what they are searching for
  • Make a list of common keywords that people use
  • Use long-tail keywords to increase your ad visibility online
  • Use keyword research tools like Ahrefs and Google Keyword Planner to identify search terms relevant to your plumbing business.

Check The Quality of Google Ads and Ensure They Appear, Professional

Man fixing leaking tap in kitchen

There is nothing so frustrating than seeing Google Ads for plumbers that don’t appear professional. When you utilize Google Ads, you will need to create effective professional ads. This may seem like a common thing, but it is an important part of your advertising campaign. You should create Google Ads that will get your target audience to click on them.

First, you will want to include your keywords in your ad copy. This will make sure that your Google Ad is relevant to their organic search. After that, you will need to create a compelling headline.

You need to create an eye-catching and interesting headline that will make your target audience click on your plumbing Google Ads. Lastly, show your audience what you need them to do after coming across your ad. Include a compelling call to action in your Google ad to help them to take the desired action and convert them into a paying client.

Add all these elements to create an effective ad for your marketing campaign. You will get more clicks on your ads by creating better ads that grab the attention of your leads.

Use Negative Keywords to Avoid Wasting Your Advertising Dollars

Negative keywords

Google ad for plumbers also provides the option to include negative keywords; words that you don’t want to be associated with.

For example, if you offer emergency plumbing services but not selling dolphin keychains, you would not want to show up for the search results to the latter. To know how prospects or clients are accidentally looking for you, check your Search Terms report. Here, you will be able to pinpoint irrelevant queries that are leading people to your business and include them in your list of negative keywords.

Set Your Google Ads Budget

Google Ads Budget

For Google Ads for plumbers, you can only set your budget on a daily as opposed to a weekly or monthly basis. A good strategy to follow when allocating your budget is to be a little conservative in spending. It is fairly simple to use lots of advertising dollars quickly, so that’s why you need to optimize your ad budget spending. Kindly note, your daily ad budget should reflect the amount you are willing to pay for the campaign.

Make Google Ads Stand out with the Right Extensions

Google Ads Extensions example

Extensions are a great way to generate more revenue from the same ad spend.

In fact, extensions can generate up to double the revenue compared to ads without extensions. A lot of Google Ads for plumbers focus mainly on the paths, headlines, and descriptions of your primary ad.

However, Ad extensions are an important part of the client experience and can offer your ads a great performance boost.

Google Ad extensions can assist you to tell your plumbing brand story better while providing valuable details to your clients.

There are numerous ad extensions to select from, but here are the ones that are mostly used:

  • Sitelinks Extensions: These are extra links your clients may find important that direct them to unique landing pages on your plumbing website.
  • Callout Extensions: Use these to establish trust with prospects or clients by incorporating entries such as “Peace of Mind Guarantee” or “Professional Fast Service.”
  • Structured Snippets: You can include these to offer more details about the features provided. They are based on particular categories, so be sure to select an important category as you create your ad extensions.
  • Call Extensions: This will assist you to pull your company phone number into the listing.
  • Location Extensions: If you have a brick-and-mortar office, you can link your Google Business Profile to your Google Ads campaign account. Activating this extension will pull in your phone number and address to your ads for prospects to understand your location easily.

Organize Keywords into Ad Groups

Keyword organizer

Sending prospects or clients who click on your ad to a plumbing landing page that discusses the same topic as the keyword in your ad groups will result in a higher quality score.

This implies that you will be charged less for every click and your ads will be displayed more often. This is because Google wants to show ads that are relevant to their target audience, and increasing your quality score may sound like a no-brainer.

Yes, as the ad copy for plumbing services becomes more specific, you will be tempted to link the ad to pages that are already existing, instead of developing new ones.

This is where many plumbers go wrong. They fail to customize their Google ad copy to match their landing pages in an effort to minimize work on their team.

If your ads are not related to the landing pages, your prospects are unlikely to convert. Outsourcing your PPC marketing to a professional plumbing Google Ads management company implies you will obtain the insight and attention you require to optimize your campaigns to obtain the most out of your advertising dollars.

Bid on Your Competition

An ad mainly focuses on keywords of rivals is known as a competitor bid.

There is no better way to attract your rival’s clients if your niche is competitive like roofing or plumbing than putting a bid on their brand names in Google Ads. As a tried and proven strategy that generates great results.

An ad mainly focuses on keywords of rivals is known as a competitor bid. With quality links pointing back to your plumbing website, it regularly has an identical or similar appearance to the actual plumbing website.

This strategy has become famous as more and more plumbers use Google ads. Now is the time to use this strategy, leading to your plumbing company’s success.

Setup Conversion Tracking

Conversion action

The best way to enhance your ad campaign is to check the statistics and know which ads, keywords, and placements are working and which are not generating desired results. Then optimize the ones that are not working.

This way, you will stop wasting money and time on things that are not generating results and on content that is not attracting your target audience.

Without conversions tracking, running Google Ads for plumbers is essentially a waste of your advertising dollars. To know whether your Google Ads are effective, tracking conversions is important. Without it, you can only operate on speculations.

Get Specialized Help with Your Google Ads for Plumbers with Blackstorm Design + Marketing

Adjustable wrench

Google Ads requires a specialized approach from experts with relevant experience, like those at Blackstorm Design + Marketing.

When a homeowner needs a “plumber” and looks for one online, they don’t simply search for the first result. Before they make a decision, they click on a few of the initial links that show up on the search results, read some reviews online and assess rival plumbing businesses.

If you are a plumbing business owner, you understand how competitive the industry is. And you have undoubtedly thought of utilizing Google Ads as a strategy.

But have you thought of hiring a knowledgeable team to assist in getting the most out of this plumbing marketing strategy?

If used wisely and carefully, Google Ads for plumbing contractors can be a great tool for growing your business. However, many plumbers lack the knowledge or time to effectively manage their Google Ads campaign. They regularly find it daunting to compete with nearby plumbing companies with huge advertising budgets.

We can assist with that. Blackstorm Design + Marketing is a team of experts with years of experience in Google ads for plumbers.

We understand how to make Google Ads work effortlessly for your business, bringing in more customers without costing you more than your competitors do in advertising.

If you need specialized help to run Google ads for your plumbing business, schedule a free profit session with Blackstorm Design + Marketing today.

Categories
Plumbing SEO Septic

How to Pick the Right Plumbing SEO Keywords for Your Business: Tricks and Tips

Plumbing SEO Keyword Research for Plumbers of All Sizes

It was not many decades ago that if you wanted to promote your plumbing business, you placed an advert in the local newspaper and hoped that homeowners would call you to book jobs. Let’s face it. But this conventional marketing was super expensive (unless you provided a coupon) there was no proven process of monitoring its results or return.

In modern online marketing, your small plumbing business can create an internet marketing campaign with measurable results for little or no money. One of the effective ways to lead clients to your website is to choose the right plumbing SEO keywords – which our experts can help you easily do!

A plumber installs a new water tap

When it comes to generating plumbing leads online, you need to know what prospects are searching on Google, Bing, and other search engines first. Picking the right plumbing keywords is one of the crucial steps in creating a successful search engine optimization strategy.

Driving traffic to your plumbing website is a priority, but attracting the right prospects is a necessity. But choosing the right keywords for your plumbing company content is only half the battle when it comes to attracting online traffic to your site. (The other half of the battle is creating killer plumbing SEO content.) But don’t feel intimidated! This post will provide everything you need to know about choosing the right plumbing keywords for your business.

Do you want to know what plumbing keyword list your business should be ranking for? Read on!

First things first.

What is a plumbing SEO keyword?

Plumbing SEO keywords

Keywords are phrases and words that people type into search engines such as Google or Bing to find your plumbing services or products. For example, if they are looking for a plumber to repair their toilet, they may type something like “toilet repair contractor near me.” Although that phrase contains more than one word. It is still a plumbing SEO keyword!

Implementing an intent-based plan for your plumbing SEO and content marketing efforts could be the change you require to differentiate your website from the competition.

To create your plumbing marketing strategy around intent, you will require to begin with keyword research that helps you understand the different types of plumbing keywords.

Most plumbing SEO experts agree that four types of keywords can be used to classify intent:

  • Navigational keywords – here is where people are intending to find a particular page or website.
  • Commercial plumbing keywords – searchers are looking to investigate plumbing services or brands.
  • Transactional plumbing keywords – searchers are intending to hire a plumber to offer services.
  • Informational plumbing keywords – people are looking for an answer to a particular plumbing question or general information.

Why is Plumbing Keyword Research Important?

Plumbing Keyword Research

Keyword research assists you find which phrases and terms are best to target and offers important insight into the queries that your prospects are actually looking at on Google. The insight that you can obtain into these plumbing keywords can assist inform content marketing strategy as well as your larger plumbing marketing strategy.

Prospects utilize plumbing company keywords to find answers when performing research online. So, if your plumbing content is successful in getting in front of your audience as they conduct searches online, you stand to obtain more organic traffic. Therefore, you should be focusing on those keywords. Here are some advantages that you can leverage from doing plumbing keywords properly:

  • Plumbing marketing trends insights: Researching keywords will give you insights into your prospect’s buying behavior and trends. Keep updated on what’s famous and crucial to your target market and utilize that to keep your content relevant.
  • Increase Conversion: If you are creating plumbing content, your potential clients find it helpful and interesting they will want to learn more. But how do you understand if your plumbing content is reaching the right target audience? After you begin ranking for the plumbing SEO keywords, check your Google Analytics.
  • Prioritize your time: When you understand what plumbing keywords to target, you can create content strategically relevant to your objectives. This assists you remain focused on the task with your efforts.
  • Customer Acquisition: If your plumbing business has quality content that people are searching for, you can meet their requirements and offer them a call to action that will direct them into the buyer journey from the awareness stage to the point of booking a job. By researching plumbing keywords for their search volume, popularity, and general intent, you can handle the questions that most prospects or clients want answers to.

Tips on How to Select the Best Plumbing SEO keywords for Your Business

The keywords you select can break or make your plumbing SEO campaign. So how do you pick the right plumbing keywords for your SEO campaign? If you want to know, then read on to get our tips on picking the right keywords for your plumbing business below:

Think Like a Customer

Identify your target market

Identify your target market and put yourself in the shoes of your prospect or client when you develop your first plumbing keywords list. Ask yourself, “if I wanted to find a nearby plumber, what would I type into search engines like Google or Bing?” You can also ask others, such as family members, friends, or even clients to obtain their opinion on terms they would use when looking for your plumbing services.

Analyze User Search Intent

Your plumbing keywords will target different pages

Search intent assists you know what plumbing keywords to pick based on why prospects search. Based on why people search, keywords can be classified into three major categories namely: commercial, navigational, and informational.

To select the right plumbing keywords with the best results you need to put yourself in the shoes of your customer.

Searches like “purchase low-cost water heater’ differ from “water heater repair” queries. One is a commercial plumbing keyword and the other one is informational.

Ideally, you should provide content on all three main areas with the objective of completing your call to action. Your plumbing keywords will target different pages dedicated to those search terms.

Transactional plumbing keywords are easiest to focus on but are also more competitive. That’s why hiring an experienced plumbing SEO agency to write your content to match those search phrases when Google crawls your plumbing website.

Analyze the Competition

Studying your competitor’s plumbing SEO keywords

Another great way to know the best plumbing keywords is by checking at what your competitors are doing. Read the content and see the metatags to assist you to know the keywords they are focusing on.

Studying your competitor’s plumbing SEO keywords will not only assist you to see what you could be missing or forgetting but also help expand your plumbing SEO keyword list. Tools like SEMrush, Ahrefs, Moz explorer, and more help you analyze traffic on your plumbing website, including for your competitors. But most of these tools are not free. That’s why many plumbers hire an SEO agency to do keyword research for them.

Understand the Long Tail Plumbing SEO Keywords

Long Tail Keywords

Long tail plumbing keywords are a combination of three or more phrases or words. While long-tail keywords tend to have low search volumes, they generally attract relevant traffic, are generally less competitive, and are easy to rank higher on Google. Select long-tail plumbing keywords that assist to specify your service.

Monitor the Results

Track the results

After selecting your plumber keywords never fail to track them and track the results. There are trending plumbing phrases or keywords along with new search terms your competitors may be leveraging.

Don’t forget to use your keywords where possible! Use your plumbing keywords in social media posts, blogs, web content, and meta descriptions. The more you use your keywords within your posts, the easier it will be for prospects to find your plumbing company online.

Let Blackstorm Design + Marketing take a look at your plumbing SEO strategy and give recommendations.

Top SEO Keywords for Plumbers

Targeting and identifying the best keywords

There is no beating around the bush, any SEO campaign you run for your plumbing business, regardless of how brilliantly it is implemented, fails, or succeeds depending on your target keywords. If you have picked the right plumbing keywords, you will obtain more and more organic traffic from search engines as time goes on. Select the wrong search terms, your competitors will snatch your prospects online and leave you begging for mercy. But there is a lot to be happy about! Did you know that more than 300,000 online searches for plumbing contractors in U.S. every month?

By optimizing your website with the best SEO keywords for plumbers, you are rewarding yourself with online leads that will not only complement the ones you generate through conventional advertising strategies and referrals.

Improving SEO strategy for plumbing contractors requires targeting and identifying the best keywords. The keywords that we use throughout our website assist us to rank higher in search engines like Google or Bing and offer us higher online visibility, increased organic traffic, and more leads.

While it may appear simple just to plug in a few keywords and relax, the reality is that your competitors are implementing plumbing SEO keyword research into their marketing strategies. So, you need to invest in comprehensive keyword research to get an advantage over your plumbing business competitors.

At Blackstorm Design + Marketing, our goal is to target various Plumbing SEO elements to rank your website higher in search engines like Google or Bing. We achieve this by focusing on your content, website design, coding, social media, and other search engine optimization strategies to obtain more success for your company. One of the most crucial things we invest in best plumbing keywords for an SEO campaign.

Knowing what keywords are commonly searched by clients looking for plumbing services, will offer you a good understanding of what a client looks for in your company. Below are the 200 frequently searched keywords for plumbers and their monthly search volume:

Plumbing SEO Keywords

  • Plumbing – 70,000
  • Plumbers near me – 368,000
  • Plumber – 65,000
  • Emergency plumber – 18100
  • Toilet repair – 12,100
  • Local plumbers – 14,800
  • Plumbing companies near me – 12,100
  • 24-hour plumber – 13,100
  • Clogged drain – 3, 600
  • Hot water heater repair – 8,100
  • Plumbers in my area – 6,600
  • Plumbing repair – 5,400
  • Plumbing pipe – 5,400
  • Superior plumbing – 4,400
  • Precision plumbing – 5,400
  • Emergency plumber near me – 6,600
  • Pipe repair – 720
  • Leak detection services – 480
  • Septic tank cleaning – 21,000
  • Water heater installation – 16,000
  • Sink drain – 13000
  • Drain cleaning near me – 13,000
  • Water heater replacement cost – 11,000
  • Toilet installation – 7,500
  • Bathroom sink drain – 6,900
  • Running toilet repair – 250
  • Drain company – 200
  • Sewer cleanouts – 150

Location-Based Plumber SEO Keywords

Location-based keywords

Some of the most popular keywords in the commercial and residential plumbing industry revolve around general plumbing terms + adding a state or city locale.

Some of the most popular keywords in the commercial and residential plumbing industry revolve around general plumbing terms + adding a state or city locale. These ate what we would call “money terms” in plumbing SEO. That said, they are going to be the hardest keywords to rank for with plumbing SEO and also the most expensive more often than not when bidding them on PPC networks such as Google AdWords.

Here is a list of common location-based plumbing keywords:

  • Your City + emergency plumber
  • Your City + emergency plumbing
  • Your City + plumbing service
  • Your City + drain cleaning
  • Your City + water heater repair
  • Your City + water heater installation
  • Your City + sewer cleaning
  • Your City + garbage disposal repair
  • Your City + leak detection
  • Your City + bathroom remodeling
  • Your City + shower installation
  • Your City + repiping
  • Your City + clogged toilet
  • Your City + clogged toilet repair
  • Your City + leak detection
  • Your City + sewer repair
  • Your City + rooter service
  • Your City + boiler replacement
  • Your City + boiler repair
  • Your City + backflow testing
  • Your City + septic pumping
  • Your City + septic cleaning
  • Your City + commercial plumber
  • Your City + water filtration system installation
  • Your City + water softener systems

Using the Best Plumbing SEO keywords in your Business

Making sure that your plumbing website is fast, secure, and mobile-friendly.

Since search engines utilize keywords when filtering results, it is incredibly crucial to ensure that you understand the terms in your content correctly so that your posts have a higher chance of getting found, ranked, and indexed.

The secret to ranking higher when it comes to the best SEO keywords for plumbing contractors falls into 7 major components:

  • Making sure that your plumbing website is fast, secure, and mobile-friendly.
  • Including your SEO keyword in the major search results related to plumbers
  • Claiming, verifying, and optimizing your Google Business Profile completely.
  • Filling and claiming your local business directory listing with the same consistent NAP citations.
  • Optimizing your blog posts/web content, headings, title tags, and meta descriptions for your plumbing keyword.
  • Utilizing videos and photos in your content that have been optimized properly with top SEO keywords for plumbers.

What do you need to do to rank your plumber website #1 on Google?

Rank your plumber website #1 on Google

Ranking your plumbing company website as the coveted #1 on Google or Bing in your service area involves a combination of basic components, and implementing those tactics correctly every time. As plumbers, we understand that our sites need to be indexed and optimized properly, but here are a few factors to consider:

Local SEO – Your plumbing website should be optimized for local Google searches. Local SEO for plumbers helps you to target prospects or clients within a particular geographical area. This is crucial because more than 30% of clicks, go to the top 3 search engine results on the first page of Google. So, if you have optimized your plumber website for local searches, you will be able to get a fair share of that 33% of searches for plumbing keywords related to your business.

Here at Blackstorm Design + Marketing, we will do all the heavy lifting to improve your organic rankings in 4 steps:

  1. Find high-ranking keywords your target audience is using to find your plumbing services.
  2. Create high-quality SEO content that will attract visitors to your plumbing website.
  3. Optimize your Google Business Profile to leverage local searches.
  4. Optimize your plumbing SEO strategy using your Google Analytics.

On-Page SEO – A huge part of our SEO services for plumbers revolves around on-page SEO. On-page SEO is the process of optimizing every page of your plumbing website to rank higher in search results and get more relevant traffic in search engines.

This implies optimizing every service you provide so that you can rank higher not only for your business name but for crucial searches related to the plumbing services you provide as well. We will also go ahead to optimize your meta tag titles and meta descriptions so that you can accurately describe what your business offers.

Off-Page SEO – Our off-page SEO services for plumbers focus on identifying high-quality sites to help link back to your website. This strategy of building links helps to make sure that regardless of where you are looking geographically, your plumbing website can be found in the top spots on Google or Bing.

Frequently Asked Questions About Plumbing Keywords

FAQ gif

How can I find long-tail plumbing SEO keywords?

Identifying your primary plumbing keywords and long tail search terms can be super easy, there are some tools that are available to help you out including SEMrush, SEOmoz, Google Adwords, and more.

How can my plumbing business rank for high-volume SEO keywords?

You require a professional plumbing website that is optimized for the high volume SEO keyword and quality content that discusses the subject in depth. In addition, you will have to prove the legitimacy of your plumbing business with an About Us page and display client reviews online. Lastly, increase the authority of your plumbing website by linking it to NAP citations.

What are good SEO keywords for plumbers?

The best keywords for your plumbing SEO strategy will be ones that will be authoritative, relevant, and have a higher search volume. Also, you can use the keywords to create content that surpasses the quality of what is currently ranking.

What are generic keywords?

Generic plumbing keywords are search terms that broadly describe your services or products. Typically, they have a wider reach and they can help a prospect who is searching for services without any plumbing brand in mind.

Ready to start ranking #1 on Google for plumbing SEO keywords?

Follow that plan from start to finish and monitor the results over the next months.

After compiling your plumbing keyword search data, you have to develop a plan of attack and rank for keywords that are crucial for your plumbing business. Follow that plan from start to finish and monitor the results over the next months. Plumbing SEO is time-consuming but with the right plan and patience, you will have qualified leads calling your company requesting quotes.

If you need help with plumbing an SEO battle plan or keyword research, schedule a free profit session with Blackstorm Design + Marketing to learn how our services can help your business grow today.

Categories
Marketing Plumbing

Why Should You Invest in Digital Marketing for Plumbers?

Digital marketing for plumbers provides your company with a variety of strategies for driving sales, attracting leads, and generating leads online.

If you are searching for innovative ways to attract more clients to your plumbing business, then you cannot understate the essence of digital marketing strategies for plumbers. According to plumbing marketing experts, digital marketing is one of the most important assets for your business in the modern world.

Digital marketing for plumbers

When you own a business in the competitive plumbing industry landscape, there are countless opportunities to generate more qualified leads and scale your business growth. But to achieve this, you need to reach the most important leads while making the most out of your return on investment with digital marketing for plumbers. Without further ado, let us dive into our post.

What is Digital Marketing for Plumbers?

Digital marketing for plumbers

Digital marketing for plumbers is the promotion of plumbing service companies through online platforms, including mobile applications and the Internet. Examples of online platforms include search engines, text, emails, social media apps, and websites.

A few decades ago, marketing your plumbing services was achieved through word-of-mouth referrals or advertising. If you got a call to repair a flooded basement and did an awesome job, chances are that clients would call you back if their drain was clogged and recommend you to their family or friends when they experienced the same problem.

But nowadays, the most effective place to begin marketing your plumbing services is online. It is very simple to scale as your plumbing company grows, and you can reach a wider audience with less effort and cost than with offline plumbing marketing (billboards, print advertisements or door-to-door canvassing).

As a plumber, digital marketing is one of the cost-effective ways of marketing your plumbing services online, as most of your prospects or clients are already online.

9 Digital Marketing Strategies for Plumbing Companies

The world is moving towards technology and innovation in all segments. As a result, many services and products you get nowadays could be because of online platforms.

The basic concept is the theory of marketing. While plumbing marketing has been with us for some time, you may have begun more and more plumbing contractors transitioning to digital marketing.

More plumbers reinvest in digital marketing because they understand that they must go where their target audience is to book jobs online. As such, the right plumbing digital marketing strategies normally focus on one important element, the aspect of attention and attraction.

Digital marketing for plumbers is a formidable force and has impacted how people make purchasing decisions. You can market your plumbing company digitally to persuade more people and help them to leverage the benefits your plumbing services have to offer.

The marketing tactics and digital strategy for a plumbing company will differ from those of other types of companies. The following are some strategies you can better use in digital marketing for your plumbing company.

  1. It All Starts with Your Plumbing Brand

Plumbing service logo

When you thought about creating a successful plumbing company from scratch, you did not anticipate that you will be spending much of your time repairing a sweating copper pipe and all night analyzing your ad traffic and plumbing website traffic.

But you understand way more about internet marketing for plumbers than you think. You have created a company name and plumbing logo. You have spread the word about your new business to your family and friends. You have requested all your existing clients for referrals.

Guess what? These are all regarded as standard plumbing marketing practices.

Now, let’s go back to your plumbing brand.

To make the most out of your marketing efforts, we recommend that you start with your branding activities.

Related: The Ultimate 5-Step Plumbing Branding Strategy For Your Business

Your brand is the promise you make to clients. It is what distinguishes you from the competition and the reason that clients will hire you from dozens of other plumbers when they type in “plumber near me” on Google search.

Here are some questions that will guide you to establish your plumbing business brand:

  • What unique offering or service do you bring to the market? What makes your business unique?
  • Who is the ideal client you are attempting to reach?
  • What are your company’s values and beliefs, and how do they reflect in your day-to-day operations?

Use your answers to the questions above as the basis for coming up with your plumbing company tagline.

For instance, if your plumbing business is committed to offering superior customer services and top-notch craftsmanship, you could create a tagline such as “Once a client, always a client.”

  1. Create and Optimize Your Plumbing Website

Plumbing Website

A plumbing website is your 24/7 sales representative, which offers information to prospects or clients round the clock and helps them to schedule service appointments from anywhere, anytime. Your plumbing website is an important part of digital marketing for plumbers. It is essential to make sure that your plumbing website as those who know your business will look for it online and expect to get accurate information. Furthermore, prospects who are not aware of your plumbing company will be able to learn about your business if it has a properly optimized plumbing website.

A plumber’s most potent digital marketing arsenal is their plumbing company website. Your business claims some digital real estate on the web by buying a domain name and creating a quality plumbing website.

Prospects will want to know more about your plumbing professionals, experience, overall knowledge, and values in the plumbing industry.

However, having a plumbing website is not enough.

Your plumbing website should be updated and remain competitive with other new plumbing websites. Simply put, you want to ensure that your internet marketing partner or agency can continue updating your website to load faster, is visible, and aligns with the best search engine optimization practices.

Your digital plumbing marketing partner should know how to update your website, optimize it and make sure that simple details such as your NAP (Name, Address, and Phone number) and plumbing services are easy to find.

At Blackstorm Design + Marketing, we understand that building a website is both a science and an art. Therefore, we use our skills, expertise, and knowledge to create a website that helps you achieve your goals.

  1. Optimize Your Plumbing Website for Local Search

Ranking your plumbing website

One of the most effective digital plumbing marketing strategies to increase your organic traffic is search engine optimization (popularly known as SEO). It is the process of ranking your plumbing website at the top of internet searches. This process is attained by creating a well-structured and optimized website for the target keywords relevant to your company.

The idea here is to make your plumbing business visible online so that more will discover and explore your services. When doing so, clients will be able to discover you more quickly when they specifically look for the name of your company or search for plumbing services within their neighborhood.

For example, let’s say you are a plumbing business in Murfreesboro, TN and you want to obtain qualified leads. Your plumbing search engine optimization strategy should revolve around targeting keywords to this specific area and performing website optimizations to increase your organic rankings.

If your digital marketing strategy contributes to local search, you account for those homeowners searching for your plumbing services in your area. Putting your plumbing business on a local search feature like Google Business Profile for plumbers or a similar feature for Bing will consequently lead to more online visitors.

Related: The Ultimate Plumbing SEO Guide: Best Practices And Tips To Get Clients Online

It can assist you to start a great flywheel that encompasses clicks, sales, and visibility. However, kindly note that these results cannot be achieved overnight. You must partner with a plumbing marketing expert who can apply the right digital marketing strategies for your business.

Remember that marketing for plumbers does not have to be challenging, but it does require the right activities done in a consistent manner so that you can achieve your goals. Work with an agency that understands search engine optimization for plumbers and has experience applying the appropriate plumbing marketing strategies to increase opportunities for their customers.

  1. Publish High-Quality Content

Premium content is essential to digital marketing for plumbing companies.

70% of customers prefer to obtain information about your business through an article or blog post instead of an ad. As a result, premium content is essential to digital marketing for plumbing companies.

Content marketing for plumbers is another excellent SEO tactic that can scale the growth of your local business. It is the process of sharing and creating important digital content to help drum-up interest in your plumbing company.

There is no steadfast rule as to the kind of content you must create. If you want more plumbing leads, you need to create content that your prospects or clients are interested in (tip: keyword research helps) and publish it on the platforms they use.

Content marketing solidifies your plumbing company as not only a service but as a valuable resource that helps with all plumbing-related topics. The greater amount of quality content you offer to the public, the more you appear as an expert.

Related: Plumbing SEO content

And naturally, clients always want to hire professionals to solve their plumbing problems, which leads us to our next point. Your digital plumbing marketing strategies must have measurable and clear goals.

For instance, let’s say you want to invest heavily in blogging. Publishing and creating content is not actually sufficient to generate exclusive plumbing leads. You need to understand who your target market is and tailor content to their search intent and interests.

Once you identify who your ideal client is, you will want to request, “How does this content relate to my plumbing company?” “Does this offer value” “Am I utilizing plumbing keywords effectively?” “Does this resonate with the user intent” and more.

  1. Manage Your Online Reputation

Online Reputation

Online reviews are the new digital word of mouth. Favorable online plumbing reviews can break or make your business in the digital age. Not only do they impact your reputation as a business, they also generate qualified leads.

Managing your online reviews is crucial for all kinds of businesses. You can partner with a reputation management expert at a digital marketing business to maintain its reputation online.

Besides this, it is important to approach the aspect of feedback differently. Remember that local plumbing businesses that can engage with their customers will help to enhance experiences and help prospects see that your company is transparent and honest.

See how your customers feel about your plumbing services and make sure that they see what went wrong in your service delivery.

It is advisable that you interact with your potential and current clients to make sure that you clear up any misunderstandings on review websites. This is where internet marketing services will play a critical role; the right online marketing agency can provide reputation management services and help you to enhance your internet marketing performance.

  1. Supplement SEO Traffic with Pay-Per-Click Ads

Pay-Per-Click advertising

Pay-Per-Click advertising is one of the effective methods to advertise your plumbing service company online. It is very popular among local plumbers because it can assist to generate plumbing leads fast. This is because pay-per-click advertising targets relevant market groups suited for your plumbing business.

Google Ads allows plumbing companies to rank their landing pages above organic search results via paid ads. Paying for a plumbing website early in your digital marketing campaign makes sense for plumbers. Furthermore, because plumbing SEO can take up to six months to adequately index, pay-per-click ad clicks can supplement organic traffic and generate leads.

Ideally, your plumbing marketing incorporates both.

But make sure that you perform A/B testing regularly. A/B testing is a great way to tweak your plumbing PPC ads to be more effective and guarantee a higher conversion rate for lower CPC.

  1. Use Social Media Marketing to Promote Your Plumbing Services Online

Social Media Marketing

In today’s era, marketing through social media has become one of the key ways to promote any kind of business. Many plumbers have taken their business to a whole new level via social media marketing. Thus, you can utilize social media to improve your plumbing business reach.

Partner with a digital marketing agency for plumbers to create customized messages and profiles for every social media platform to market your business. Remember that social is all about being engaging and active. Respond to your clients who contact or message you about your plumbing company details.

  1. Claim all Plumbing Business Citations Online

Host of directories online

Local plumbing companies will have a host of directories online to submit their citations, creating no follow backlinks to your plumbing website. NAP citations can also distribute your contact details throughout the internet, making it easier for Google to identify your company as a specific entity.

Most plumbing contractors know important directories like Better Business Bearue, Angie List, and Home Advisor. Still, thousands of more exist for plumbing companies. Investing in a citation service can help you instantly submit citations to a wide range of directories.

  1. Build a Strong Customer Base with Email Marketing

Email Marketing

Email marketing offers the highest returns compared to others forms of digital marketing for plumbers. What makes email marketing for plumbers so effective is your message is delivered directly to your prospects in their inboxes. However, for email marketing to be effective, you need a list of email addresses. Rather than paying for these, we highly recommend that you implement a lead capture form on your site to create a mailing list of web browsers already interested in your services.

From there, you send quality content regularly just to ensure that you are not overwhelming them to a point that they hit the unsubscribe button.

Some email marketing campaigns include promotional emails, crucial company announcements, and newsletters. Email marketing offers amazing marketing opportunities to personalize messaging, build relationships and reshare content with loyal clients.

Measuring Digital Marketing Results for Plumbers

Every internet marketing campaign for your plumbing business should have a goal, and you should track the results. Using tools such as the Google Search Console, you can monitor your digital growth and appropriately attribute certain campaigns to the leads. But before you can track anything, you must identify your objectives as a plumbing business. For instance, you wish to generate X amount of leads each month while spending Y dollars on marketing or advertising. The ROI will be Z, and the quarterly income will be Y. Also, the best digital marketing agency for plumbers will offer these reports on demand.

Google Search Console

Google Search Console website

Search Console is a free tool by Google that can help you track technical errors with your website and search engine performance. Through GSC, plumbers can be able to visualize queries that attract the most traffic to their website and which pages are popular for search engine users. Based on this data, plumbers can tweak their site content to satisfy user intent better. For instance, if a search query has many impressions but fewer clicks, you may wish to change your page titles to gain more clicks.

Google Analytics

Google Analytics website

Google Analytics is a tool that helps plumbing contractors to track site visitors, engagement, and behaviors. If you don’t know how to set up a Google Analytics account, click here to learn more. Once you create your GA account, you can start creating goals and monitor your success over time. For plumbing SEO in particular, it is crucial to wait for about two months before analyzing the accumulated data.

Google Business Profile Insights

Google Business Profile

GBP offers plumbing contractors an in-depth portrait of how Google Maps users locate their company. For instance, it shows which queries (such as plumber near me) cause users to click on your Google Business Profile listing and how regularly the user contacts the business through the GBP listing. Based on your results, you want to improve your GBP with more Google posts, Q&A’s, and photos.

Facebook Insights

Facebook Insights

Facebook audience insights offer plumbers detailed information about general Facebook users and followers. Based on the statistics, plumbers can create content for their Facebook page, boosting engagement and contributing to sustainable plumbing business growth.

Work with Blackstorm Design + Marketing to Obtain More Plumbing Clients Through Digital Marketing

Digital marketing agency

Conclusively, you can utilize numerous strategies when marketing your plumbing business. The right digital marketing agency for plumbers will present a comprehensive strategy that will assist you to gain online visibility and obtain leads. Whether you are searching for plumbing leads or want more from your current marketing efforts, our plumbing marketing team can assist.

We have assisted many plumbers to improve their online presence, use social media platforms to meet goals, and increase search engine rankings while optimizing their marketing costs.

If you are searching for help with taking your plumbing business online through effective digital marketing strategies, schedule a free profit session with Blackstorm Design + Marketing to help you optimize your inbound marketing, social media channels, and the lead generation today.

Categories
Plumbing SEO

How to Choose the Right Plumbing SEO Agency for Your Business

Leveraging the services of a reputable plumber SEO company can ensure your website gets ranked on top of the search engine results page.

One of the most important decisions your plumbing company will possibly make is which SEO agency to hire to manage your internet marketing campaigns. Great online marketing is crucial to sustaining your plumbing business and making your brand recognized widely. Offering superior service is only halfway to creating a successful company. You also have to convince prospects to schedule service appointments over time without leaving such opportunities to your competitors.

Offering superior service is only halfway to creating a successful company.

Knowing how to select the right plumbing SEO agency can be the difference in increased organic traffic, higher rankings, and more conversions or a reduction in organic rankings. We have seen multiple clients come to us after a previous SEO company implemented blackhat strategies, and the plumbing website started disappearing from Google search results.

A great plumbing search engine optimization is a crucial marketing requirement for every plumbing company. Unfortunately, the Google market is hard to leverage since every plumber wants to show up on top of the results for keywords related to your plumbing business. To achieve a great online presence, your plumbing business needs to invest in an effective internet marketing campaign with an agency that can produce desired results.

Selecting the right plumber SEO company can be challenging, particularly with the skyrocketing number of emerging SEO companies. Here are some tips to look out for when choosing an SEO agency for your plumbing business.

11 Tips for Picking the Best Plumbing SEO Agency for Your Business

11 Tips for Picking the Best Plumbing SEO Agency for Your Plumbing Business

1. Plumbing SEO is not overnight magic so avoid any agency that talks about it abstractly

Plumber SEO is the process of optimizing your website to drive massive organic traffic, it is daunting, which also implies that it’s normally misunderstood. Marketing agencies who brag that they have a special insight into Google’s algorithm or who gamble with the mystique surrounding plumbing SEO are typically lying. Rather, SEO for plumbers requires a deep understanding of how Google work, constant modifications, and attention to detail because Google’s algorithms change almost every week.

On the flip side, shortcuts like keyword stuffing, cloaking, and buying links can lead search engines to suspend or demote your plumbing website rankings. These techniques are known as black hat plumbing SEO since they violate Google or Bing rules. Once Google’s bot notices that you are utilizing such tools, they will denote your plumber website in their rankings, which will minimize your organic traffic. SEO professionals who claim to have unique knowledge could be applying for utilizing black hat SEO best practices, for which you will end up paying a great price.

2. Check at an Agencies Portfolio

Check at an Agencies Portfolio

Take a closer look at their past projects and begin with their plumbing website. Has this plumbing SEO agency successfully optimized its website for search engines like Bing or Google? Do they appear in searches for keywords related to their plumbing business? If they have not been able themselves develop a great online presence, chances are, they won’t be able to assist your plumbing business either. Examine some of the plumbing companies they have worked with and check their rankings on Google.

3. Plumbing SEO agency Processes and Knowledge

Factor to consider when hiring an SEO agency for your plumbing business

Another factor to consider when hiring an SEO agency for your plumbing business is the company processes and knowledge. This includes thought leadership, customer service, transparency, reporting, and staff experience. Such attributes can help you make a business successful for its customers, as they are noted by more than 40% of reviewers.

4. Define Your SEO goals and partner with an agency that can help you achieve them

Set specific goals

Check the kind of services every SEO agency is providing, which of them will align with your business goals? This will assist narrow your search and focus on the best SEO agencies suited for your specific needs.

Identify which areas of your presence on the internet need some tweaks. So start with an internet marketing competitive analysis. Do you require a new plumbing website or generally tweak your current SEO strategies?

Whatever you do, don’t work with an SEO agency with the vague objective of boosting your organic traffic. For beginners, there are various kinds of organic traffic, implying that improving traffic doesn’t instantly translate to more revenue.

No matter which SEO agency you select, ensure you are clear on the kind you are searching for and what services you will need.

5. Choose a Plumbing SEO Agency That Communicates Effectively

Good communication

Although you should access the tools, they are utilizing to measure your key performance indicators (KPIs), Google Analytics, Google Search Console, and SEMRush, and probably, you don’t have all the time to spend analyzing all that data. For this reason, you need an SEO agency that specializes in plumbers that work for your business in terms of fostering trust and communication.

Remember that plumbing SEO is a process, so you could be partnering with this agency for many years to come. Even if you are contemplating partnering with an outside agency temporarily, achieving your organic traffic objectives takes patience, a constructive working relationship, and time.

6. Visit the plumbing SEO Company and Ask Questions

Visit the plumbing SEO Company and Ask Questions

As we have already stated, partnering with an SEO firm is like an ongoing relationship. So get to know the team members who are involved in your plumbing marketing campaign. It’s one thing to talk with the SEO agency over the phone, but it is a different thing altogether to meet them face to face. That way, you will get a feel of all the team members involved.

This is a chance to connect with the whole team. You must be able to understand and relate to one another from the get-go. Bringing all members on board from the onset saves resources and time. Furthermore, this is part where the plumber SEO agency will take you through some of the strategies. Not only does that bring their creativity and passion to the table, but it also shows their attitude towards your plumbing company.

7. Be Wary of Agencies that Offer SEO Guarantees

Be Wary of Agencies that Offer SEO Guarantees

Just like with ethics, pay close attention to what an SEO agency guarantees in your plumbing business. If an agency claims that they “guarantee” a specific place on Google or a particular number of site visitors (traffic), steer clear. It is impossible for any SEO company to promise a specific rank on Google because Google doesn’t accept payment for higher rankings or priority submissions, so the only promise you want to hear is if they will follow the best search engine practices for quality of work and the process of optimizing your plumbing website.

Search engine algorithms are constantly being tweaked and updated, and it is crucial to choose an agency that stays abreast with these changes and updates.

8. An Experienced, Diverse Team of Professionals

Confident Team of Professionals

The next factor to consider before selecting an SEO agency is a team of professionals to put their recommendations and process to work.

A lot of things go to executing a plumbing SEO strategy.

From strategic leadership and ideation to execution and management specialist, request for the team who will partner with you to achieve your objectives.

Furthermore, experienced plumbing SEO companies are always proud to make their team known to the public.

9. Select an Ethical Plumbing SEO Company

Before researching various SEO companies for plumbers, it is highly recommended that any company owner get acquainted with the fundamentals of SEO. To understand how it works and how you can achieve realistically without using shady SEO practices.

Before signing a contract with a plumbing SEO agency, ensure they are adhering to the best practices of search engines. Black hat SEO, which refers to unethical practices of optimizing your plumbing website for search engines, can generate quick traffic but ultimately ban your site from having a vibrant online presence. Does the SEO agency you hire work in-house, or do they try to outsource to third parties in another state?

10. Ask Current or Past Clients About Their Experience

You want to connect with current or past customers. Reading in-depth interviews and testimonials can assist your business get insight into the customer experience. You can understand the SEO agency’s weaknesses and strengths, plus preview the reporting process and strategy.

Know as much as you can about their process of plumbing SEO, how the company is managed, and their reporting process. That way, you are obtaining a third-party view of your SEO agency before launching your financial partnership with them.

11. Fast, Cheap, and Easy Doesn’t Exist

Although digital marketing is the most cost-effective technique for advertising your plumbing business, proper SEO takes funding and time. Since it is not immediate and the results cannot be achieved overnight, any agency that asks you to pay a one-time fee is definitely not worth it. Search engines are regularly updating their algorithms, and internet marketing should be a gradual, ongoing process to attain desired results over time. A good way to handle this is by annual or monthly contract to ensure that the agency maintains the results and promotes your website regularly.

3 Common Mistakes Plumbers Make When Selecting an SEO Agency

Mistakes Plumbers Make When Selecting an SEO Agency

Everyone makes blunders, and that includes even the best plumbing businesses in town. That’s why, before you begin selecting an SEO agency for your plumbing business, you should review the big and common mistakes that plumbers often make when finding the best SEO agency. These three blunders include:

  • Going for a “cheap” plumbing SEO agency

When it comes to SEO agencies and services, price doesn’t matter. You want to allocate a budget and choose an SEO agency within your set budget. But the mistake, however, is that many plumbing contractors set unrealistic budgets.

They come across agencies providing SEO services for plumbers at $150 per month, for example, and think that it is a reasonable amount. But the sad reality is that those SEO agencies advertising those ultra-low rates normally underdeliver.

They underdeliver when it comes to your plumbing SEO strategy, for example, using copy-and-paste approaches to offer non-existent returns.

Or they fail to respond to your team. In addition, this lack of service normally leads to a terrible client return and experience. With SEO services, you obtain what you pay for, which explains why you need to allocate a realistic budget.

  • Focusing Only on Local SEO Companies

Focusing Only on Local SEO Companies

Partnering with a local SEO agency is a plus when selecting a good SEO company. When it comes to what to search for in an SEO agency, however, the location of your agency should not be a priority. You want to focus on the performance and customer experience over location since that will mostly impact your service quality.

Limiting your plumbing business to a small geographical area can hinder your business from achieving your desired results. For example, if your competitor works with an experienced agency several states away and you settle with a local, inexperienced company, it can hinder your website and company from ranking on the first page of Google or Bing. That implies fewer sales, revenue, and qualified leads for you and more for your rivals.

  • Choosing a Black-Hat SEO Agency

Choosing a Black-Hat SEO Agency

Your plumbing company wants results. Plumbing SEO doesn’t deliver quick results, though. In most cases, you need like three to six months to begin providing a return.

This fact can cause frustration and smart plumbers falling for blackhat SEO strategies. These are unethical tactics for helping you rise to the top of the search engine results pages. Worse still, Google can even ban your plumbing website from appearing on the search engine result pages. No plumbing business owner wants that, which is why you need to follow SEO best practices.

Frequently Asked Questions About Plumbing SEO Agency

Why do plumbers need SEO?

SEO Services

SEO for plumbers is a process of editing and creating the website content and code of your plumbing company to assist it to rank highly on Google and other search engines. Ranking higher on Google helps you get more leads to your website and convert them into paying clients.

How do you get more clients for your plumbing company?

How do you get more clients for your plumbing company?

  1. Advertising your plumbing services on social media
  2. Managing your online reputation
  3. Local business card shares and local partners
  4. Retargeting
  5. Designing a professional plumbing website
  6. Run pay per click ads

How much does an SEO agency cost?

On average most US SEO agencies charge between $100-$250/hr. SEO services normally cost around $5000-$10000 per month.

If your plumbing company is in the market for an experienced SEO agency to deal with your online presence, make sure you address the tips discussed in this post. Although there are some shady blackhat SEO practices, there are so many good plumbing SEO agencies like Blackstorm Design + Marketing who can assist your company’s reputation grow excellently.

Schedule a free discovery call with Blackstorm Design + Marketing to learn how our SEO services can grow your plumbing business today.

 

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