Digital marketing for plumbers provides your company with a variety of strategies for driving sales, attracting leads, and generating leads online.
If you are searching for innovative ways to attract more clients to your plumbing business, then you cannot understate the essence of digital marketing strategies for plumbers. According to plumbing marketing experts, digital marketing is one of the most important assets for your business in the modern world.
When you own a business in the competitive plumbing industry landscape, there are countless opportunities to generate more qualified leads and scale your business growth. But to achieve this, you need to reach the most important leads while making the most out of your return on investment with digital marketing for plumbers. Without further ado, let us dive into our post.
What is Digital Marketing for Plumbers?
Digital marketing for plumbers is the promotion of plumbing service companies through online platforms, including mobile applications and the Internet. Examples of online platforms include search engines, text, emails, social media apps, and websites.
A few decades ago, marketing your plumbing services was achieved through word-of-mouth referrals or advertising. If you got a call to repair a flooded basement and did an awesome job, chances are that clients would call you back if their drain was clogged and recommend you to their family or friends when they experienced the same problem.
But nowadays, the most effective place to begin marketing your plumbing services is online. It is very simple to scale as your plumbing company grows, and you can reach a wider audience with less effort and cost than with offline plumbing marketing (billboards, print advertisements or door-to-door canvassing).
As a plumber, digital marketing is one of the cost-effective ways of marketing your plumbing services online, as most of your prospects or clients are already online.
9 Digital Marketing Strategies for Plumbing Companies
The world is moving towards technology and innovation in all segments. As a result, many services and products you get nowadays could be because of online platforms.
The basic concept is the theory of marketing. While plumbing marketing has been with us for some time, you may have begun more and more plumbing contractors transitioning to digital marketing.
More plumbers reinvest in digital marketing because they understand that they must go where their target audience is to book jobs online. As such, the right plumbing digital marketing strategies normally focus on one important element, the aspect of attention and attraction.
Digital marketing for plumbers is a formidable force and has impacted how people make purchasing decisions. You can market your plumbing company digitally to persuade more people and help them to leverage the benefits your plumbing services have to offer.
The marketing tactics and digital strategy for a plumbing company will differ from those of other types of companies. The following are some strategies you can better use in digital marketing for your plumbing company.
It All Starts with Your Plumbing Brand
When you thought about creating a successful plumbing company from scratch, you did not anticipate that you will be spending much of your time repairing a sweating copper pipe and all night analyzing your ad traffic and plumbing website traffic.
But you understand way more about internet marketing for plumbers than you think. You have created a company name and plumbing logo. You have spread the word about your new business to your family and friends. You have requested all your existing clients for referrals.
Guess what? These are all regarded as standard plumbing marketing practices.
Now, let’s go back to your plumbing brand.
To make the most out of your marketing efforts, we recommend that you start with your branding activities.
Related: The Ultimate 5-Step Plumbing Branding Strategy For Your Business
Your brand is the promise you make to clients. It is what distinguishes you from the competition and the reason that clients will hire you from dozens of other plumbers when they type in “plumber near me” on Google search.
Here are some questions that will guide you to establish your plumbing business brand:
- What unique offering or service do you bring to the market? What makes your business unique?
- Who is the ideal client you are attempting to reach?
- What are your company’s values and beliefs, and how do they reflect in your day-to-day operations?
Use your answers to the questions above as the basis for coming up with your plumbing company tagline.
For instance, if your plumbing business is committed to offering superior customer services and top-notch craftsmanship, you could create a tagline such as “Once a client, always a client.”
Create and Optimize Your Plumbing Website
A plumbing website is your 24/7 sales representative, which offers information to prospects or clients round the clock and helps them to schedule service appointments from anywhere, anytime. Your plumbing website is an important part of digital marketing for plumbers. It is essential to make sure that your plumbing website as those who know your business will look for it online and expect to get accurate information. Furthermore, prospects who are not aware of your plumbing company will be able to learn about your business if it has a properly optimized plumbing website.
A plumber’s most potent digital marketing arsenal is their plumbing company website. Your business claims some digital real estate on the web by buying a domain name and creating a quality plumbing website.
Prospects will want to know more about your plumbing professionals, experience, overall knowledge, and values in the plumbing industry.
However, having a plumbing website is not enough.
Your plumbing website should be updated and remain competitive with other new plumbing websites. Simply put, you want to ensure that your internet marketing partner or agency can continue updating your website to load faster, is visible, and aligns with the best search engine optimization practices.
Your digital plumbing marketing partner should know how to update your website, optimize it and make sure that simple details such as your NAP (Name, Address, and Phone number) and plumbing services are easy to find.
At Blackstorm Design + Marketing, we understand that building a website is both a science and an art. Therefore, we use our skills, expertise, and knowledge to create a website that helps you achieve your goals.
Optimize Your Plumbing Website for Local Search
One of the most effective digital plumbing marketing strategies to increase your organic traffic is search engine optimization (popularly known as SEO). It is the process of ranking your plumbing website at the top of internet searches. This process is attained by creating a well-structured and optimized website for the target keywords relevant to your company.
The idea here is to make your plumbing business visible online so that more will discover and explore your services. When doing so, clients will be able to discover you more quickly when they specifically look for the name of your company or search for plumbing services within their neighborhood.
For example, let’s say you are a plumbing business in Murfreesboro, TN and you want to obtain qualified leads. Your plumbing search engine optimization strategy should revolve around targeting keywords to this specific area and performing website optimizations to increase your organic rankings.
If your digital marketing strategy contributes to local search, you account for those homeowners searching for your plumbing services in your area. Putting your plumbing business on a local search feature like Google Business Profile for plumbers or a similar feature for Bing will consequently lead to more online visitors.
Related: The Ultimate Plumbing SEO Guide: Best Practices And Tips To Get Clients Online
It can assist you to start a great flywheel that encompasses clicks, sales, and visibility. However, kindly note that these results cannot be achieved overnight. You must partner with a plumbing marketing expert who can apply the right digital marketing strategies for your business.
Remember that marketing for plumbers does not have to be challenging, but it does require the right activities done in a consistent manner so that you can achieve your goals. Work with an agency that understands search engine optimization for plumbers and has experience applying the appropriate plumbing marketing strategies to increase opportunities for their customers.
Publish High-Quality Content
70% of customers prefer to obtain information about your business through an article or blog post instead of an ad. As a result, premium content is essential to digital marketing for plumbing companies.
Content marketing for plumbers is another excellent SEO tactic that can scale the growth of your local business. It is the process of sharing and creating important digital content to help drum-up interest in your plumbing company.
There is no steadfast rule as to the kind of content you must create. If you want more plumbing leads, you need to create content that your prospects or clients are interested in (tip: keyword research helps) and publish it on the platforms they use.
Content marketing solidifies your plumbing company as not only a service but as a valuable resource that helps with all plumbing-related topics. The greater amount of quality content you offer to the public, the more you appear as an expert.
Related: Plumbing SEO content
And naturally, clients always want to hire professionals to solve their plumbing problems, which leads us to our next point. Your digital plumbing marketing strategies must have measurable and clear goals.
For instance, let’s say you want to invest heavily in blogging. Publishing and creating content is not actually sufficient to generate exclusive plumbing leads. You need to understand who your target market is and tailor content to their search intent and interests.
Once you identify who your ideal client is, you will want to request, “How does this content relate to my plumbing company?” “Does this offer value” “Am I utilizing plumbing keywords effectively?” “Does this resonate with the user intent” and more.
Manage Your Online Reputation
Online reviews are the new digital word of mouth. Favorable online plumbing reviews can break or make your business in the digital age. Not only do they impact your reputation as a business, they also generate qualified leads.
Managing your online reviews is crucial for all kinds of businesses. You can partner with a reputation management expert at a digital marketing business to maintain its reputation online.
Besides this, it is important to approach the aspect of feedback differently. Remember that local plumbing businesses that can engage with their customers will help to enhance experiences and help prospects see that your company is transparent and honest.
See how your customers feel about your plumbing services and make sure that they see what went wrong in your service delivery.
It is advisable that you interact with your potential and current clients to make sure that you clear up any misunderstandings on review websites. This is where internet marketing services will play a critical role; the right online marketing agency can provide reputation management services and help you to enhance your internet marketing performance.
Supplement SEO Traffic with Pay-Per-Click Ads
Pay-Per-Click advertising is one of the effective methods to advertise your plumbing service company online. It is very popular among local plumbers because it can assist to generate plumbing leads fast. This is because pay-per-click advertising targets relevant market groups suited for your plumbing business.
Google Ads allows plumbing companies to rank their landing pages above organic search results via paid ads. Paying for a plumbing website early in your digital marketing campaign makes sense for plumbers. Furthermore, because plumbing SEO can take up to six months to adequately index, pay-per-click ad clicks can supplement organic traffic and generate leads.
Ideally, your plumbing marketing incorporates both.
But make sure that you perform A/B testing regularly. A/B testing is a great way to tweak your plumbing PPC ads to be more effective and guarantee a higher conversion rate for lower CPC.
Use Social Media Marketing to Promote Your Plumbing Services Online
In today’s era, marketing through social media has become one of the key ways to promote any kind of business. Many plumbers have taken their business to a whole new level via social media marketing. Thus, you can utilize social media to improve your plumbing business reach.
Partner with a digital marketing agency for plumbers to create customized messages and profiles for every social media platform to market your business. Remember that social is all about being engaging and active. Respond to your clients who contact or message you about your plumbing company details.
Claim all Plumbing Business Citations Online
Local plumbing companies will have a host of directories online to submit their citations, creating no follow backlinks to your plumbing website. NAP citations can also distribute your contact details throughout the internet, making it easier for Google to identify your company as a specific entity.
Most plumbing contractors know important directories like Better Business Bearue, Angie List, and Home Advisor. Still, thousands of more exist for plumbing companies. Investing in a citation service can help you instantly submit citations to a wide range of directories.
Build a Strong Customer Base with Email Marketing
Email marketing offers the highest returns compared to others forms of digital marketing for plumbers. What makes email marketing for plumbers so effective is your message is delivered directly to your prospects in their inboxes. However, for email marketing to be effective, you need a list of email addresses. Rather than paying for these, we highly recommend that you implement a lead capture form on your site to create a mailing list of web browsers already interested in your services.
From there, you send quality content regularly just to ensure that you are not overwhelming them to a point that they hit the unsubscribe button.
Some email marketing campaigns include promotional emails, crucial company announcements, and newsletters. Email marketing offers amazing marketing opportunities to personalize messaging, build relationships and reshare content with loyal clients.
Measuring Digital Marketing Results for Plumbers
Every internet marketing campaign for your plumbing business should have a goal, and you should track the results. Using tools such as the Google Search Console, you can monitor your digital growth and appropriately attribute certain campaigns to the leads. But before you can track anything, you must identify your objectives as a plumbing business. For instance, you wish to generate X amount of leads each month while spending Y dollars on marketing or advertising. The ROI will be Z, and the quarterly income will be Y. Also, the best digital marketing agency for plumbers will offer these reports on demand.
Google Search Console
Search Console is a free tool by Google that can help you track technical errors with your website and search engine performance. Through GSC, plumbers can be able to visualize queries that attract the most traffic to their website and which pages are popular for search engine users. Based on this data, plumbers can tweak their site content to satisfy user intent better. For instance, if a search query has many impressions but fewer clicks, you may wish to change your page titles to gain more clicks.
Google Analytics is a tool that helps plumbing contractors to track site visitors, engagement, and behaviors. If you don’t know how to set up a Google Analytics account, click here to learn more. Once you create your GA account, you can start creating goals and monitor your success over time. For plumbing SEO in particular, it is crucial to wait for about two months before analyzing the accumulated data.
Google Business Profile Insights
GBP offers plumbing contractors an in-depth portrait of how Google Maps users locate their company. For instance, it shows which queries (such as plumber near me) cause users to click on your Google Business Profile listing and how regularly the user contacts the business through the GBP listing. Based on your results, you want to improve your GBP with more Google posts, Q&A’s, and photos.
Facebook audience insights offer plumbers detailed information about general Facebook users and followers. Based on the statistics, plumbers can create content for their Facebook page, boosting engagement and contributing to sustainable plumbing business growth.
Work with Blackstorm Design + Marketing to Obtain More Plumbing Clients Through Digital Marketing
Conclusively, you can utilize numerous strategies when marketing your plumbing business. The right digital marketing agency for plumbers will present a comprehensive strategy that will assist you to gain online visibility and obtain leads. Whether you are searching for plumbing leads or want more from your current marketing efforts, our plumbing marketing team can assist.
We have assisted many plumbers to improve their online presence, use social media platforms to meet goals, and increase search engine rankings while optimizing their marketing costs.
If you are searching for help with taking your plumbing business online through effective digital marketing strategies, schedule a free profit session with Blackstorm Design + Marketing to help you optimize your inbound marketing, social media channels, and the lead generation today.