If your plumbing company is searching for an online marketing tool to promote your services to the next level, you must think of using Google Ads for plumbers. Google ads, formerly known as Google AdWords, represent the plumbing industry’s most frequently used paid search marketing platform. Most plumbing contractors we have partnered with over the years devote part of their marketing dollars to it.
And if you are looking for ways of reaching your target clients, then Google Ads for plumbers is something you want to try. If you are still on the fence about whether to use Google Ads to promote your plumbing services open. This post will help you with reasons why your plumbing company should be using Google Ads.
6 Reasons Why Google Ads Management Agency for Plumbers is a Top Pick
There are many advantages to using Google Ads for plumbing businesses. Here are some of them:
1. Leverage Vast Google Reach
Because Google is the most used search engine across the globe, using Google Ads for plumbing contractors is another huge thing. With millions of web users looking every time via Google, even their demand for a plumber may be conducted on Google.
This type of scene opened doors for Google Ads to assist you to convince them or promote your great plumbing service offerings. Prepare your best ad and wait for phone inquiries and calls to your plumbing company. It’s all courtesy of Google ads for plumbers.
2. Increase Online Visibility
With Google Ads, you can ensure that your plumbing website ranks among the local top search results. This will greatly improve the chances of homeowners finding you while they look for the plumbing services you provide. Additionally, prospects will become more familiar with your plumbing company when they see your ads repeatedly.
3. Faster Results
While plumbing SEO is a huge factor in the amount of traffic that comes to your plumbing website and how search engines perceive your site, it takes time and effort to rank higher on the search engine results page. One of the advantages of utilizing Google ads to target and attract clients, however, is that the results of your marketing campaign are going to be instant. You don’t have to wait for your website to be indexed, instead, you can start seeing the results as you begin the campaign, and you can make changes and tweaks as you go.
4. Learn More About the Market
Google Ads for plumbing companies isn’t about just advertising. In fact, it can help you get in the minds of your esteemed clients.
Google Ads offers transparent, quick results and monthly reports of your marketing campaigns. It is easy to monitor and analyze the progress of your campaigns because the dashboard gives you all the information related to every campaign.
With this, you can understand the search terms they normally use to identify a website. And every other information other than including the time and date, and locations, they have looked for a keyword.
So, you can use such details to improve your services and refine your plumbing marketing strategy. This would assist you to avoid wasting dollars on people who are not interested in the plumbing services you provide.
5. Controlling Your Budget
One of the great features of Google Ads is that you can have control of your budget, and you will never pay more than you had budgeted for because an advertising campaign “went over.” You can set up your budget when you start your campaign and when you have used that budget up, your ad campaigns stop until you are ready to start again. Why should we care? It matters as a small plumbing business owner; you can’t afford those little added expenses when marketing campaigns run over. Those minor expenses pile up instantly and become huge expenses we all understand that big expenses and small plumbing businesses don’t gel.
All in all, Google Ads is one of the effective ways to obtain new clients as a plumber. It is also free to use if you want to adjust your bids from time to time and always track what works and what doesn’t work to keep your ad spend low. Knowing how customers find your ads assist you to determine which search terms should be used in conjunction with others who are performing well at low costs per click.
Should You Manage Google Ads Yourself or Hire a Google Ads Management Agency for Plumbers?
With more than 86% of clients using the Internet to find a local service business, there is no doubt that you should appear on relevant search engine result pages.
To dominate the first page of search engine result pages, you must implement a combination of Google Ads and SEO strategies to skyrocket visibility and grab your potential customer’s attention.
If you are like most local plumbing company owners, you have considered running Google Ads. But, what’s the best way to go about it?
Should you go the DIY route or hire a Google Ads management agency for plumbers? However, there are cons and pros to each option.
To know what the right decision for you is, you should understand the advantages of outsourcing the management of your Google Ads campaign are going to be. This will help you weigh them up against DIY (do it yourself) and clear answer forms-which in most cases is going to be hiring a Google Ad agency is your best choice.
So why outsource your Google Ads campaign to a plumbing PPC agency?
Experienced plumber marketing firms can provide you the advantage of their best practices and lessons they have learned through various campaigns, and you will not be able to match the performance a reputable plumbing PPC company can offer. If you have never done a Google Ad campaign before, you are bound to make blunders, just like the newbies. While this is nothing to be ashamed of, such mistakes are expensive when it’s your plumbing company on the line.
The experience will allow the Google Ads agency to manage the entire process as efficiently as possible. This efficiency will apply in everything from the search terms that you utilize to tracking, reporting, and conclusion of the campaign and everything in between. Ultimately, this contributes to a more effective campaign that will generate insane amounts of traffic than if you try to do it yourself.
Value for Money
It might appear counter-intuitive to consider outsourcing as a money-saving scheme or proposition-how can you save some bucks when you are spending dollars on something? When you outsource the management of your Google Ads campaign, you will obtain a professionally managed campaign that yields great results than if you did it on your own.
The investment is nominal when you figure out the advantages of outsourcing. Tapping into the expertise that a professional marketing agency like Blackstorm Design + Marketing has to provide is worth the expense of admission alone.
Managing a Google Ads campaign is going to snatch time out of your schedule if you are going to do it correctly.
It is not rocket science, but you do require to invest your time to learn the ins and outs of the campaign by booking a Google Ads training course to make the most out of your advertising budget. Outsourcing your Google Ads agency to a professional implies that you obtain the peace of mind which comes from learning the campaign is managed professionally, without you requiring to allocate hours of your day to it.
Benefits of Hiring Google Ads Management Agency for Plumbers
Do you want more booked jobs and leads for your plumbing business? If you are not investing and testing Google ads for plumbing companies, then you are losing out. Plumbing contractors and savvy plumbers know that the key to obtaining more booked jobs and more leads from the Internet is to get your web page on the first page of search engines like Yahoo, Bing, and Google.
Here are some of the things that a plumbing Google Ads Management agency like Blackstorm Design + Marketing can help you do:
1. Plumbing Keyword Targeting
One of the most crucial things a Google Ads agency can do for your plumbing company is keyword targeting. Keyword targeting is the process of researching search terms related to your plumbing company to create more targeted ads that will generate traffic to your plumbing website without maxing out your Google Ads budget.
When targeting keywords, an ads agency will utilize a number of unique tools to perform keyword research. This research assists to know the best investment for your ad spend by identifying search terms that are regularly searched (this implies traffic) but that are cheaper (this reduces your expenses) while also having low competition (this implies better exposure and lower budget)
2. Budget Management
As a small plumbing business owner, budget is everything. Your business is still small which implies that your budget is limited, and you require to obtain the most out of each penny. An experienced Google Ads agency can assist you to stick to a limited budget through routine monitoring of Google ad campaigns.
What does tracking imply when it comes to plumbing Google Ads? Monitoring doesn’t just mean tracking your return on investment, it also implies….
- Tracking search trends to make sure that your keyword selection for ads is making the most out of your budget.
- Analyzing keywords regularly to ensure that keyword competition has not reduced and increased your purchasing power.
- Performing adjustments to your ads campaign as required to maintain a consistent flow of traffic, remain within your budget and ensure that you are obtaining a huge bang for your buck.
3. Ad Testing
Ad testing is really what it looks like-creating different ad campaigns to experiment how well every ad performs. This kind of testing is what makes it easy for you to improve your return on investment by choosing only ads that are proven to generate more leads while staying within any parameters you may have.
For instance, through research, your Google ad agency can create a profile of your ideal client to find out what kind of marketing campaign is likely to respond to. This information can be refined by building multiple test ads to determine which will likely generate the most revenue.
4. Campaign Maintenance
Once your Google ads campaign is created, there is no warranty that the same targeted keywords or ads are going to continue to be successful a few months or weeks from now. Surfer habits change, trends change, and your competition changes. There are so many factors that can dime that proper campaign maintenance and management is crucial.
Without good campaign maintenance, you can quickly exceed your ad budget for the whole month in just days. That implies that for the rest of the month, your ad budget is zero, and to continue generating traffic and maintaining Google Ads income is going to be impossible!
5. ROI Analysis
Another crucial aspect of plumbing Google Ads management is monitoring your return on investment. As a plumbing company owner, you require to make each penny count, which implies that you have to stay on top of your existing ad campaigns.
Through regular tracking, a good Google Ads management agency for plumbers will always make sure that you are making the most out of your return on investment when buying ads. Much of this pivots on regular and thorough keyword research, but it also involves monitoring your competitor’s ad campaigns as well.
6. Save You Time
Maintaining, building, and tweaking ad campaigns can be a full-time job-particularly if you are not sure what you are doing. Unfortunately, this is time that most plumbers don’t have. As a plumbing company owner, your priorities lie in creating a successful company, and that leaves less time for anything else like Google ad management. Hiring a professional to manage your Google ads ensures that you have the time you require to obtain new leads to a point of stability and establish your plumbing brand in the market.
Do You Need Help with Google Ads for Plumbers?
Do you require help managing Google Ads for your plumbing company? Do you need help starting Google Ads for your plumbing business? Whatever you require, the Blackstorm Design + Marketing team PPC team can help.
Schedule a free discovery call with Blackstorm Design + Marketing to learn how we can help you grow your online presence with Google ads today.