Tag: Brand Style Guide

How to Create a Strong Brand Identity for Your Plumbing Business

Post author By BlackStorm Home Service Marketing
Post date June 20, 2022

Plumbing contractors work with businesses or homeowners all the time, and such property owners won’t just invite anyone to install, repair, or replace a pipe on their premises. The strongest plumbing brands have an identity and a story. Defining a brand is an exercise that is mostly overlooked by new plumbing contractors, and a strong brand identity helps to create customer loyalty. Whether you are just starting your plumbing business or owning a large plumbing company, this post will help you define your brand and differentiate your plumbing business from the competition.

What is a Plumbing Brand?

Your plumbing brand is a message that drives client expectations and perceptions via its distinctive personality. It is a combination of tangible elements that create an auditory and visual brand identity. This includes your color palette, letterhead, marketing materials, company message, signage, logo, etc.

What is a Brand Identity?

Brand identity is the visible elements of a plumbing brand such as design, color, and logo, distinguishing and identifying your brand in the clients’ minds. Simply put, it is the outward expression of a plumbing brand. It is what you create before you can create a plumbing brand, which is normally overlooked when establishing a brand. Many plumbing companies never launched a brand identity because many plumbers don’t take the time to create one. The good news is that it is never too late to launch your plumbing brand identity campaigns. Thus, “putting on a face to your plumbing company” is a continuous process.

Ultimately, a plumbing brand identity is a way to communicate with your clients, differentiate your business from the competition, and create a brand experience that encourages prospects to engage with your business. Creating a strong plumbing brand identity is necessary to be a successful and competitive plumbing company.

What is a Brand strategy?

Your plumbing brand strategy is a comprehensive plan that outlines precisely what you want to achieve and how you intend to attain it. It comprises your plumbing company vision, mission, values (Brand’s heart), and Brand messaging (which includes your brand personality, voice, value proposition, and tagline).

What is the difference between a brand and a brand identity?

A brand is intangible; it is what property owners feel when they think about your plumbing business. Thus your brand is an experience. Brand identity (otherwise known as brand design) is tangible; it is like your plumbing business’s face, so it is your plumbing business’s visual side.

Why is Brand Identity Crucial for Your Plumbing Business?

Personality

A brand identity is the visual representation of the personality and values of your plumbing brand. It sets the tone of your plumbing brand and evokes feelings in your audience. Your plumbing brand identity promotes your business goals and conveys your plumbing company message.

Consistency

Brand identity helps plumbers create a consistent message across all their marketing materials. Each piece comprises the same essential design elements and style, thus creating a cohesive branding package.

Differentiation

Brand identity positions your business appropriately and sets your plumbing business apart from the competition. Developing a creative, professional identity design can help your plumbing company stand out to potential clients.

Awareness

Creating brand identity makes your business popular among the target audience, thus improving your brand awareness. The more places your plumbing brand is featured, the more contacts it will make with your customers.

Loyalty

A solid brand identity can help build client trust and loyalty to a brand because it allows customers to connect the service and plumbing company.

What are the Keys to a Solid Brand Identity?

A strong brand identity needs to work for everyone from your internal team to the people who will interact with it (clients). As you start the design process, make sure that your plumbing brand identity is:

Memorable: It creates a visual appeal.
Distinct: It should set your plumbing business apart from the competition.
Flexible and Scalable: It can evolve and grow with your plumbing brand.
Cohesive: Every marketing material should complement your plumbing brand identity.
Easy to Apply: It is clear and intuitive for graphic designers to use.

How Do You Create a Powerful Brand Identity as a Plumbing Contractor?

Creating a brand identity is an important first step in marketing your plumbing business. A strong brand identity is unique, clear, consistent, memorable, and resonates with your potential or existing clients. Many things go into building a brand identity for your plumbing business, but generally, it boils down to the words plus the look. Here are the ten steps to building a solid brand identity for your plumbing business:

1. Nail that Clear Positioning and Purpose

This is the most crucial step in creating a brand identity that will promote growth, particularly when it comes to social media. Every detail about your plumbing brand’s values, purpose, audience, and purpose should be crystal-clear. This process can be challenging and long, but it is the only effective way of successfully branding your plumbing business.

Every branding decision should be made with your prospects in mind. For instance, a logo geared towards young property owners will differ from a senior citizen’s logo.

2. Define Your Target Audience

Before you start creating a brand identity for your plumbing business, you must first figure out the kind of clients you want to serve. This refers to the demographics of people who are likely to book jobs with your plumbing company. After identifying your potential clients, then you should create a brand identity around your target audience. Because after all, it is for them.

3. Design a Great Plumbing Company Logo

The logo is the primary visual element of your plumbing brand identity. It is used on your plumbing website, social media, and staff uniforms everywhere. That’s why you must design a logo that meets the following criteria:

Communicates who you are and what you value as a brand.
It is visually appealing: simple, uncluttered, and clean goes a long way.
Memorable: a logo that makes a lasting impression on your audience
Versatile: It should be in line with the plumbing industry standards
Timeless: It should withstand the test of time and remain relevant in the current plumbing market.

If you need a unique plumbing company logo, our talented graphic designers can help your business differentiate itself from the competition.

4. Select the Right Typography

Typography might appear like a simple component of your brand identity, but finding the right font for your plumbing brand and conveying your message can be an uphill task.

Every font comes with its personality; even an ordinary person can tell it. When choosing the right font for your business, here are some things that you need to consider:

Ensure that your font is readable: This will help offer the best experience to your web visitors
Choose two or three fonts to maintain a cohesive look across multiple platforms.
Avoid the gimmicky fonts: Gimmicky fonts are inappropriate when creating a brand identity.

Remember, when it comes to creating a brand identity for your plumbing business, consistent and well-chosen typography is a major part of cohesive communication across multiple channels- that’s a huge part of nailing your plumbing brand recognition.

5. Develop a High-quality and Responsive Plumbing Website

Your plumbing website is a representative aspect of your brand identity. Property owners will look at your plumbing website before they decide to work with you, and your plumbing website is the only place where your brand identity should be portrayed explicitly.

Your plumbing website is essential because it offers critical information about your business; it is the root of your brand identity. It gives you a chance to showcase your portfolio, services, and unique selling points to your potential clients.

The tone of your plumbing website should be authentic. If you want to hire external content creators, make sure you have trained them on your market positioning and value proposition basics. This is because clients will always tell when the published content is not true to your brand identity. Blackstorm Plumbing Marketing has hired experienced website designers to help you market your plumbing business online if you need a responsive and high-quality plumbing website.

6. Select Your Color Palette

Visual elements are crucial in conveying emotion and meaning. And of course, color plays a huge role in this. Green is a fresh, natural color representing the environment or growth while red portrays passion, excitement, and urgency. The colors you select for branding should portray the intent and purpose of your plumbing brand.

7. Identify Your Competition

Creating a brand identity is all about setting your plumbing business apart from the competition by making your brand relevant, memorable, and unique. However, building a successful plumbing company is difficult without a clear understanding of your competitors. Therefore, it is crucial to understand who your rivals are and how your business compares, both in presentation and perception.

8. Create a Brand Style Guide

Creating a brand style guide is a crucial part of creating and implementing your plumbing brand identity. It explains your plumbing brand values, voice, and tone. Once you have achieved your design assets, you want to make sure that they are used effectively, which is why you must create your plumbing brand style guide.

Consistency is important when creating a brand identity. You don’t want your brand to appear differently on social media than on your plumbing website. That would confuse clients and make your plumbing business appear less professional and trustworthy. It is best to stick to your brand style guide because it covers various elements of your brand identity.

9. Create Your Slogan

Your slogan acts like an extension of your plumbing logo design. Normally, a slogan tackles a particular client’s pain point or describes a philosophy. Slogans should work together with your logo, and that is why they are created after your brand identity has been developed.

10. Promote Your Brand through Reputation

Trust is everything. You wouldn’t do business with property owners unless you trusted them. Based on this ideological foundation, you hire plumbing technicians and trust that they will be honest and take your business to the next level. It is crucial to know that most property owners don’t have a grasp of the plumbing industry. They look up to you to offer the expertise, professional reliability, and guidance when they trust you to take care of their business or home. As a plumber your online reputation matters to potential clients.

Your brand identity differentiates your plumbing business from the competition and tells your clients who you are and what they can expect when partnering with you. You need to work with a reputable plumbing brand identity agency like Blackstorm Plumbing Marketing to set your business apart from a sea of competitors.

Take a Bold Step: Find the Right Brand Identity Agency for Your Plumbing Business

Much of this brand identity exercise culminates in creating a unique value proposition. Creating a unique brand identity is an important asset for growing client loyalty in an era filled with constant mobile interruptions. If your customers fail to connect with your plumbing brand identity (values, voice, and visuals), they won’t be loyal when booking jobs.

Building a brand identity that is both versatile enough and goal-driven is not an easy task. Most plumbers look for a plumbing design agency to create an effective brand identity and define their visual strategy. If your brand identity survey results are below your expectation, you should partner with Blackstorm Plumbing Marketing to address your brand identity crisis.

If you are ready to create a superior brand identity for your plumbing business, kindly schedule a free strategy session with our growth experts and outshine your competitors today.

Graphic Design Plumbing

9 Inexpensive and Super-Effective Tricks for Branding Your Plumbing Business

Post author By BlackStorm Home Service Marketing
Post date June 20, 2022

As a plumber, you might think that branding should be left to the big names in the plumbing industry. But the sad reality is, it doesn’t matter how small or big your plumbing company is. If you are in business, you need to think about branding your plumbing business critically.

Branding is just as crucial for small plumbing businesses as it is for major plumbing brands. Indeed many corporate brands try to appear like small businesses to appeal to their target clients that opt to support independent businesses.

In the words of the Founder of Amazon, Jeff Bezos, “Your brand is what people say about you when you are not in the room.” Branding your plumbing business allows clients and prospects to recognize your business while getting a feel of your values. More importantly, it differentiates you from your rivals. It is key to sustaining your plumbing business and growing a loyal client base.

What Are the Major Steps of Building a Successful Plumbing Brand?

Over 90% of small plumbing business owners strongly believe that having a superior brand that sets them apart from rivals is crucial. More than 50% of plumbing contractors say that branding is very helpful in attracting new business. What secrets do large plumbing contractors hold? And how can small plumbing business owners use them as inspiration?

Here are the four steps of building a successful plumbing brand that every plumber should know:

1. Research Your Competitors and Your Target Market

Before you begin making any decision about branding your plumbing business, it is very critical that you understand the prevailing market conditions such as your potential customers and competitors.

Here are some tips that will help you determine your rivals and potential clients:

Google your plumbing service or product category and analyze the indirect and direct rivals that show up.
Look at the relevant social media pages or profiles that your potential clients normally follow and reprieve too.

It is crucial to handle this research phase before anything else because it will inform what your brand should concentrate on and set your business apart from the competition.

2. Define Your Plumbing Brand Mission

State the values that you want to incorporate with your target audience base. Your mission and vision statements show the purpose of your business’s existence. It will help you brand your business across various channels. You need to present an original image of what your plumbing business strives for.

Everything from your tagline to plumbing logo design, your communication should portray your mission. Your plumbing brands mission should strive to answer the following questions:

Why you started the plumbing business?
What are your core objectives/goals?
Who is your target potential client?

3. Create a Value Proposition for Your Plumbing Brand

Always concentrate on what makes your plumbing brand valuable and unique. Find out something that will set your business apart from other plumbing contractors in the market.

Incorporate your value proposition in every plumbing marketing collateral that you are putting across various platforms. It is one of the essential steps in creating a successful plumbing brand.

4. Market Your Plumbing Brand

Develop a solid plumbing marketing strategy to market your plumbing business. Apply your branding in every plumbing business material, from marketing collaterals, and the website to staff uniforms. Put your branding in as many places as possible.

Identify new channels like affiliates, web, and email to promote your plumbing brand. Also, promote your plumbing brand in unexpected locations such as staff t-shirts, office goodies, and social media pages.

Building a successful plumbing brand is a continuous process, and following the steps outlined above will help your business stand out from the competition.

Here are the top 9 Strategies to Brand Your Plumbing Business & Crush the Competition

1. Find Your Place in the Competitive Plumbing Market

Before launching any plumbing brand building activity, you must understand the property owners you will serve. This includes understanding what your competitors are offering in the same area. More than being a plumber who solves a specific problem that businesses or homeowners have, you need to know the demographics interested in your plumbing services.

Your plumbing website content should be focused on the buying behavior and motivations of your potential clients. In trying to unlock all these important client details, you will realize the competitive advantage you have over your rivals.

The exercise to identify your potential clients will benefit all aspects of your plumbing brand-building process. Get a clear picture of who your potential customers are C-suite executives, middle-class earners, affluent residents, or working parents. Build what is known as a “brand persona,” an identity that your clients can resonate with and understand.

2. Develop Your Unique Plumbing Brand Voice and Identity

Once you have crafted your plumbing brand persona, the next step in branding your plumbing business is developing a voice and an identity unique to you.

At this stage, you should be able to respond to the questions listed below:

What do you stand for as a plumber?
What do you want your prospects to recognize you for?

You can kickstart the process by developing your unique selling points and positioning your brand as a plumbing industry leader. Define clearly who you are, the plumbing services you offer, the clients you serve, and how you will serve them. Another excellent exercise is developing a list of keywords you would like to be associated with your plumbing brand. Adjectives that describe the kind of plumbing contractor you are will resonate with your potential clients.

Your voice and personality should reflect your digital plumbing marketing campaigns, taglines, logo design, and communications. Consider your plumbing brand as a metaphor and personalize it to identify the traits you are synonymous with.

3. Have a Consistent and Strong Online Presence

So you have figured out your brand personas and the message you want to convey. But where and how do you do that? The buyer profiles you create will assist you in identifying where prospects spend their time online. The most effective way to interact with potential clients is on their terms.

According to a study by BigCommerce.com, 21% of online buyers are likely to buy a product that has been featured in a brand’s Facebook post. A strong presence on social media profiles matters.

Remember to portray a consistent brand image on all your social media handles, blogs, trade shows, marketing materials, plumbing websites, etc. Consistency matters since it results in familiarity.

4. Provide Exceptional Client Experiences

What do clients say about you? More often than not, when clients talk about your plumbing brand, they usually base it on experiences they have obtained engaging with you.

If you want them to speak about your brand in a positive light, you must do what you can to offer them exceptional service. This is not limited to the duration of the plumbing service. It goes above and beyond that. Providing consistent and post-sale client support and service are equally important.

5. Improve Plumbing Brand Visibility and Awareness

All this time and effort you are devoting to building a brand for your plumbing business will only yield desired fruits if you enhance your brand’s visibility online. And a great way to do this is through influencer marketing.

Influencers offer credible and unique voices to the plumbing brand message you are trying to convey. In their social profiles, they are the voice of reason that many clients tend to listen to. Whether through reviews, testimonials, or giveaways, they have their unique way of convincing your prospects to engage with your plumbing brand.

6. Get Visual with Branding Your Plumbing Business

Once you have defined your prospects, unique selling points, and what’s working in the plumbing industry, now you need to start designing your brand. Here are a few tips to improve the feel and look of your plumbing brand.

A logo: Your plumbing company logo is like a business. It is the very first thing that your clients will see when they encounter your brand. If you are starting a plumbing business, a logo is the first thing you should design, as it will act as the starting point of all other visuals (like your business cards and other visuals).

Business Cards: If you are in the plumbing business, you need to have a business card, and the design should match your plumbing logo and other marketing materials.

A Plumbing Website: Your plumbing website is like your digital real estate investment. When prospects visit your website, the feel and look should be consistent with the other branded materials.

A Plumbing Brand Style Guide: Before you start designing, you must consider the details of your graphic design strategy, such as your fonts, color palette, and design dos and don’ts. A plumbing brand style guide is an excellent way to organize your design so that you, your designer, and other team members working on your brand are on the same page.

Regardless of where a client sees your brand –whether by visiting a plumbing website or seeing your logo, the feel, look, and design should be consistent across various platforms.

7. Integrate Your Plumbing Brand in Everything You Do

This is a pro-tip when it comes to branding your plumbing business. The process of building a brand is a continuous process. The idea of portraying a constant brand image online should translate to the real world as well.

Your plumbing brand voice and image should be reflected and visible in whatever the clients interact with. If a client drives to your office, your plumbing brand identity should be on display. Your interactions, as well as the environment, should reflect your brand’s image. Your logo design, plumbing website, and slogan should reflect what your plumbing business stands for.

8. Establish Yourself as an Authority by Using the Right Content

As a small plumbing business owner, you might not have a huge marketing budget. But fortunately, you don’t have to spend millions of marketing dollars to get in front of the right customers. There is a simple and more affordable way of getting your plumbing brand name out there – content marketing.

Plumbing content marketing works on various levels. First, it allows you to show off your plumbing industry expertise. By positioning yourself as an expert in your field, your prospects will trust you. When the time comes to select a plumber to work with, they choose your business.

Content marketing is also great since it helps you to strengthen your plumbing business branding. By developing a strong voice for your brand, you can strengthen your relationship with clients and assist in driving your business.

The point here is, there are tons of details about your plumbing company that clients need and want to know. And if you can offer value and answer their queries through your content, you will build trust with those clients and translate it into doing business together.

9. Look for Partnership Opportunities to Brand Your Plumbing Business

Customers like to partner with plumbing brands they can trust. But if you are a new plumber, establishing that trust can be a daunting and time-consuming task. Is there a great way to speed up the process of building trust with clients? Search for partnership opportunities with other plumbing brands that your client has already worked with.

For instance, if you are introduced to a plumbing brand by another business that you have already worked with, then they are likely to transfer that trust to you, and as a result, benefit your business as well.

Work with our Team to Brand Your Plumbing Business.

A proper plumbing brand-building strategy can elevate your plumbing company to the next level. Fortunately, you don’t need to break your bank account to brand your plumbing business effectively. All you need to do is partner with a visionary and creative plumbing marketing agency like Blackstorm Plumbing Marketing. If you need help branding your plumbing company and differentiate your business from the competition, kindly schedule a free strategy session with our experts to brand your plumbing business today!

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