As a digital marketer, you know the importance of SEO (search engine optimization). SEO is essential for online marketing campaigns, and every business owner with a business website needs it. Unless you keep up with the times, you might end up being left behind in this ever-changing environment.

SEO is very important for a digital marketer. It’s used for digital marketing to increase leads and traffic, generate organic SERPs (search engine result pages), and improve trust among clients.

Since SEO involves keywords, rankings, tags, media, coding, algorithm, and links, it’s difficult for non-digital marketers to understand. Alongside the fact that the search engine optimization practice is always evolving that sometimes even expert digital marketers fall behind, it’s is no wonder that common misconceptions and lies began to form over different methods of optimizing your website.

It’s important not to get stuck on old practices and misconceptions about this search engine optimization as it can potentially harm your website, which you’ve put so much effort on. There are immense benefits gained from using SEO or search engine optimization in your business if appropriately practiced.

Is search engine optimization or SEO dead? Is there any truth to this, or are they a lie? This article will discuss the biggest misconceptions and untruths about SEO.

IS SEO DEAD?

The death of search engine optimization is greatly exaggerated and a misconception that confuses most digital marketers. According to statistics, 65.25 billion dollars was spent by companies in 2016 on SEO tactics. The number increased to 78 billion in 2018, and by 2020 it’s estimated that companies will spend 79.27 billion dollars on search engine optimization or SEO.

Even though a website does not have top ranking on search engine optimization, 32.5 percent of all generated organic traffic is obtained from a keyword search. You have a pretty big impact on the bottom line since keywords and high volume is relevant to some users.

If SEO dies, it’s taking a lot of money down with it because if your website is working just fine, 40% of revenue gotten from generated traffic should put this amount of money into your bank account. Considering these few facts, we can say that search engine optimization is very much alive and is working just fine. While SEO is not dead, some processes have evolved into something new, and when outdated tactics are still used, it can actively drop your rankings in SERPs, thus making some business owners confused and believe the lie that SEO is dead.

Some lies and misconceptions regarding the death of SEO

All that matters is to build up links: Building links are very important, and SEO remains Google’s number one top-ranking factor. Although just a few years ago, building as many links as you can to your site boosts your SERPs ranking. Things don’t work that way anymore. What matters right now is the quality and relevance of your links, not just the quantity. Though inbound links are still important, large quantiles of spammy links posted over a random digital website can harm your rankings because Google and other SERPs have shifted their focus from quantity and now emphasize more on quality.

Hyped up about dominating the number one spot: Be cautious of any SEO firm or agencies that guarantee you the top ranking on Google. No one can hype your rankings on any search engine except Google. So many websites fall for such tricks because they tend to focus more on snagging the number 1 ranking on Google but what they fail to understand is that ranking number one may not have strong correlation traffic it used to have. Your website could rank number one but still be buried deep since most search results are filled with ads, question boxes, etc. So web crawlers usually search in deep to get what they want. Rather than emphasizing getting the number one rank, your point of focus should be on increasing your click-through rates.

Overemphasizing keywords: As search engine optimization or SEO is constantly changing, various search engines have evolved and have adopted more effective means to show what your page is talking about. In the past, keywords played a very vital role in SEO as links. Anyone could get a better ranking on SERPs, creating low content articles, and fully stuffing your page with keywords. Now, instead of using a particular keyword to fill your page, which can wrongly phrase sentences and paragraphs inhibiting user experience, it’s more important to optimize your content for great user experience and readability fully. Google’s main focus is to understand the purpose behind keywords and not just the actual keywords themselves. Your posts should be according to quality and user experience, and if the content is good, keywords will blend in well. Rather than sacrificing a good article just for keywords density, focus more on the topic in general and contents so your post can satisfy the user demand. If your client decides to build content, advise them on how to do it the right way because content that are not fully optimized with spammer keywords post a great threat to web marketing.

More pages and posts increase ranking: One thing you need to know is that Google generally doesn’t rank websites, and it only ranks individual web pages based on how the page relates to a search or keyword. Rather than creating more web pages and posts, creating content that has the information your user needs by bringing out key points on a topic on one page would be best. If your content is long and valuable, it can rank for many different keywords search and queries. Though this does not mean your whole website and its content should be on one page, creating sub-topics would create links back to the main page, improving the overall search engine optimization of the page.

These misconceptions and lies make people believe that SEO is dead, but it is pretty much alive. The key is moderation. There are still some standing principles you can adopt, and when you follow these principles and identify the lies regarding SEO, you’ll improve your leads, traffic and generate more conversions.

With the internet’s influence and reach, more potential clients are watching your plumbing brand than ever.

A memorable and unique plumbing company logo design differentiates your business, and you must pass your message explicitly.

The easiest way to recognize a plumbing company and set it apart from others is its unique logo.

Even though a great logo design is an essential step in taking your plumbing business to the next level, it is an uphill task to get it right the first time.

Even the most successful graphic design agencies can get it wrong.

Whether you are creating a new plumbing company logo or redesigning an existing one, this post will explore some common logo design mistakes you should avoid. If you want to create a professional and successful logo for your plumbing business, be wary of the following errors and pitfalls.

Poor Font Choice

When designing a professional plumbing company logo, selecting an appropriate font can make or break your design.

Choosing a poor font will only make your plumbing brand appear unprofessional or silly. All plumbing contractors have their personalities, and so do fonts. You select the right personality font for your plumbing business. For instance, a severe and bold font vs. hand-drawn font will convey different attributes and give different vibes.

So invest your time researching various fonts that can match your plumbing company’s personality and style. Don’t fret about trying or modifying different fonts until you find one that matches your needs.

Poor Plumbing Company Logo Designs Relies on Trends

Trends come and go. A professionally-designed plumbing company logo should be timeless and can be attained by ignoring the latest design gimmicks and tricks. The major cliché in logo design is the corporate swoosh, which means playing safe. As a logo design agency, our work is to create a unique brand identity for our clients; thus, we completely ignore the latest plumbing logo designs.

Not Doing Proper Research

This is the first fault in any plumbing website logo design task. Logo design is essentially a communication challenge. How do you communicate the essence of your plumbing brand through imagery? To do this efficiently, you must deeply understand the message you are trying to convey or hide from your audience.

Rookie logo designers will rush into the project’s brainstorming stage without clearly understanding your brand identity. This will end up in a weak logo that does not represent your plumbing brand accurately.

To ensure that you have the requisite knowledge about the brand, perform a brand audit survey that will clearly state your brand’s objectives and goals. Once you have this detail, you can compile a summary that will guide your design team.

A Bad Plumbing Company Logo Design is Too Abstract.

Another logo design error plumbers should avoid going the extra mile in simplicity.

You are still trying to communicate a complex message to your prospects with just one logo. Don’t assume that your prospects will imagine what you are trying to convey using your logo.

If prospects look at your logo design and are left confused or struggling with what it means, you have done a shoddy job. Look for a simple logo design without losing any of its objectives.

Don’t worry about adding details. You don’t need a lot to get your brand message across, and you only need a few simple details in color, font, and spacing of the image to convey your plumbing company’s mission statement.

Copycat Plumbing Company Logo Design

There is nothing that will ruin your logo design faster than copying from another successful plumbing contractor.

Whether intentional or not, having a logo design that looks similar to another plumber’s logo can sabotage your online marketing campaigns. It is illegal, and you will sooner or later get in trouble with the authorities.

Beyond the problem of outright plagiarism, if your logo looks similar to that of your rivals, you are opening space to be compared with other reputable brands.

Of course, looking for similarities, you cannot go through all the plumbing company logos globally. Make sure that you research your closest rival for any red flags.

A Poor Logo Design Has Too Many Fonts.

Applying many fonts is synonymous with showing a visitor a whole photo album at once. Every typeface is different, and your prospects need time to understand it. Seeing too many fonts at once can be confusing.

Applying a maximum of two fonts of varying weights is standard practice, and this will significantly improve your brand recognition and the legibility of your logo design.

A Bad Plumbing Company Logo Design is Overly Complex

While you might be tempted to throw as many details as possible in your design, too much complexity can turn off your prospects and undermine the purpose of your plumbing brand.

Simplicity is crucial for your logo design because:

It makes your plumbing company logo design more versatile, and thus it can be reproduced in different mediums or sizes without losing its meaning or style.
It makes your logo to be easily remembered and understood.
Simplicity makes your logo design have the desired impact.
Try to concentrate on what your plumbing company represents.

Adding too many details to your plumbing company logo design could ruin your logo design’s brand recognition and legibility. You want to ensure that your logo design is clean, memorable, and straightforward.

Poor Logo Designs Have Clashing Colors

Establishing the right color balance in your logo is just as essential as selecting an appropriate font. If the color combination does not reflect your company’s message, your logo will appear unsophisticated and clunky.

The best way to solve this problem is to avoid colors altogether. This does not imply that your logo should be colorless-but it is always recommended that you start your design in white and black.

Once you have developed a robust design and concept, then you can add your preferred color. By then, you will have developed your logo’s shape and the idea you want to convey. You can try various colors at this stage until you identify the one that will fit your design.

Unclear Intention

Beneath the image, color, and font are an underlying sense of your plumbing company goal/intention. The visual style gives prospects an understanding of your plumbing company’s purpose, emotional link to your service/product, and values. Take a minute to figure out the brand identity you want to create for your plumbing brand.

Poor Logo Designs Use Raster Images

When designing plumbing company logos, using vector graphics software such as Corel Draw or Adobe Illustrator is common practice. A vector graphic consists of mathematically precise points, ensuring that there is visual consistency across multiple sizes. Of course, another option is the raster graphic software like Adobe Photoshop.

Raster images can cause problems when you want to reproduce your logos. While Photoshop can produce large logos, you are not sure how large you will print your logo at some point. Maintaining visual consistency by ensuring that your logo appears the same in different sizes is crucial.

The main benefits of vector graphics for plumbing company logo design are:

The logo can easily be scaled to various sizes without compromising its quality
It makes editing of the logo later on much more comfortable.
It can be adapted to different media very easily.

Your Logo Contains Stock Art

This mistake is usually committed by plumbing contractors who create logos on their own or amateur designers who don’t understand copyright laws. Downloading vector images is not a problem, but it could get you on the wrong side of the law if you include them in your logo.

Your logo should be original and unique, and the licensing agreement should be exclusive to the customer; using stock images breaks these rules. The chances are that if you are using vector images, someone else is using the same elsewhere in the world. You can easily spot stock images in logos since they are common shapes such as silhouettes and globes.

Hiring an Amateur Designer to Create Your Plumbing Company Logo

Avoid designers that promote their services ridiculously cheap logo design packages. As the cliché goes, you get what you pay for. New plumbers often invest a lot of money and time in equipment and property but don’t typically match it by investing in a high-quality logo.

Here are the primary reasons why your logo appears amateurish:

The plumbing contractor wanted to save money by creating a logo quickly on its own.
A relative or friend who claims to know everything promises to design a plumbing company logo as a favor
The plumber outsourced a logo design task to multiple design competition websites that mostly hire amateur designers.
The job was given to an online logo design firm that claims to provide cheap logos.

All the reasons discussed above lead to disastrous results. If your logo appears amateurish, so will your plumbing company be. Your company should know where to outsource an agency to design a new logo.

Advantages of Hiring Blackstorm Plumbing Marketing to create a new Logo for Your Business

We Will Give Your Plumbing Business a Professional Outlook

Designing your logo with shoddy graphics is a simple way of signing up for business mediocrity. A poor logo design will cost you online prospects since no one loves to hang around mediocre plumbing website logos. Our talented and experienced graphic designers will create a memorable and unique logo that will set your business above the competition.

You Will Enjoy Greater Business Popularity and Recognition

If you want your prospects to recognize your plumbing brand and interact with it quickly, our logo designers will boost that popularity and recognition. With an experienced logo designer on duty, you can rest assured that all the components that harmonize into one recognizable and popular plumbing brand are incorporated. Some of the elements to be included are color, font, style, and consistency.

We Will Help You Make More Plumbing Sales

If you want to get more property owners booking jobs, you have to consider your website and logo design graphics. The reason is that professionally designed logos and websites attract more potential clients to your business.

Make Most Out of your Time

As a plumbing contractor, you don’t need to concentrate on plumbing website or logo design when we have experienced full-time graphic designers. All you must do is share your idea and let them develop a logo that suits your business needs. This will free up your time and allow you to concentrate on running your core business.

Ready to Get a Unique Plumbing Company Logo Design?

Do you have a substitute professional logo design agency that caters to your offline and online needs with all the advantages? If you don’t, you are setting your business not to enjoy the said benefits and give your competitors a chance to outshine you. The bottom line is that you need to identify the right plumbing design agency if you want to thrive in the market.

If you need a professional custom logo design for your business,

Please schedule a free strategy session with our growth experts to get logo design ideas that will set your business apart from the competition today.

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