Tag: ppc strategy

What Type Of Info Really Sells Your PPC Audience?

When you’re considering a PPC campaign for your business, there are various things you must consider. And that includes knowing who your audiences are, their importance and segmentation. But that said, you have to carefully select the type of information you provide to ensure your campaign’s success. This is really important especially if you’re a B2C eCommerce advertiser. Remember you have to stand out to maintain them. But how? We got a few tips for you. Read on!

Customized Attention

With the growth of the internet and advancement in technology, it’s very easy to want to automate your services. But by all means, don’t. Adding a little bit of personalized attention to each of your clients gives them a sense of belonging. It makes them feel you care. This could be anything from free consultation services for the first purchases, a specialist guide every so often, face to face appointments with the sales team, etc.

Easy Accessibility To Price Quotes

The reason as to why a client clicks on your website is because they are interested in what you offer and would probably want to make a purchase. But they can’t go ahead with it if they aren’t sure of how much it will cost them. And that’s why you should always offer a solution for them; providing a price quote calculation sheet on your page. This will be so convenient given that same products together with their various add-ons can cost a little bit differently depending on what the customer wants. Give them the liberty to decide what they want to be included and they will forever be indebted to you.

Provide A Comparison Chart With Your Competitors

This will be mainly effective if only you are the market leader in your segment. It not only gives you the confidence to step forward but also acts as a source of credibility to both your present and potential customers. Who wouldn’t want to be associated with the most sought product with unique qualities and components?
If you choose this way, however, ensure to attractively parade it on your landing page, with as much creativity as possible. You have to convince your audience to choose you over others and that isn’t an easy task.

Free Trials

Anything that’s free has always been attractive. Take advantage of that fact and use it to lure audiences to your product or service. You can, for instance, start with a free sample for the first purchase as a way of converting prospects into potential leads and hopefully long term clients. It’s literally hard to resist spending on a particularly good product/service once you have experienced it.

Valuable Details

People will always stick around where they find valuable information that they can use to improve their lives. So if nothing else seems to work well for you, try your campaign from this angle. You can start by providing a PDF guide or eBook concerning specific consumer-related issues and how they can be solved. There’s no better way to make more sales than avoiding to be too salesy!
There you have it! What else has worked for you? Feel free to share with us in the comment section below!

Having problems with your PPC campaign?

Everyone, including PPC pros, entrepreneurs, businesses and startups experience failure one way or the other. Sometimes, the execution just isn’t there. Or maybe you’ve put all your broad match keywords in one campaign.
Plus, you could be making any of these 8 mistakes, listed below:

No Solid Goal Or Strategy

The first thing you need to do is establish a clear goal, a vital part of any marketing campaign. Getting ads on Google is, unfortunately, not enough to set the tone. Plan for a specific goal or strategy and base your PPC around it.

You Don’t Track Conversions

Having a conversion tracking system turns your ad campaign into autopilot mode. Without it, you’ll be flying in blind not knowing whether you’ve hit your metrics or not. The bottom line? Adding tracking codes is relatively simple, but clients and businesses often fail to see their value or importance.

Loose Campaign Structure

Keep the ad campaign tight and close up any and all loose ends. A classic example of a poor structure includes having too many broad matches under one roof, or not matching brand PPCs with brand keywords.
A good PPC manager will take a look at the campaign structure and shore up any weaknesses. Not doing so is a precursor to low, unsatisfactory results.

Unattractive Landing Page

Your campaign may have a killer ad copy, the right keywords, and a good overall structure, but do you have an equally compelling landing page?
Landing pages are like storefronts that attract your customers. A well-maintained, organized and compelling one brings in visitors, which increase the chances of a sale.

Your Ad Copy is Mediocre

Invest in creating a good ad copy as it’s instrumental to your success. An attractive landing page, sound campaign structure, and ad copies form the triumvirate of any PPC campaign.
What makes an ad copy great? It must be able to tell the users what you want them to do and the benefits of them doing it. Moreover, it must be done with a few characters or fillers as possible.

Passive Campaign Management

Many businesses think that PPC is a passive marketing campaign, but they couldn’t be more wrong. Setting it up is just the first step in the ad process. Managers who know better will fine-tune the PPC’s details, optimizing ad copies, keywords, bids while keeping an eye on the important metrics.
Don’t hand the project to a junior-level marketing staff; instead, hire an experienced manager who will know how to run the ad campaign from start to finish.

Why Am I Still Failing?

Despite all your best intentions, your PPC can still fail. The truth is, even the best ad campaigns can still go down the drain. What you can do is constantly monitor the data and try to troubleshoot the problem.

Is PPC Right For Your Business?

So you may have tried a couple of ad campaigns, but none of them are meeting the goals. You’ve tried everything, but the numbers aren’t favorable. What then?
Truth is, there’s a slim chance that PPC isn’t a right fit for your particular campaign, industry or business. But before you wave the white flag, exhaust all available options and make sure you have a good ad copy, landing page and structure.