Search engine optimization backlinks, what are they? How do they help us and our websites? Many people question the use of SEO backlinks. This article clarifies and discusses the importance and uses of search engine optimization (SEO) backlinks.
Backlinks
Backlinks are links from another website, and these links help direct the users from another website to a different website. The backlinks are known for different names, they are sometimes called hyperlinks, inbound links, and many more names, all meaning the same thing. These hyperlinks are attached to websites and blogs, enabling these websites to be discovered by search engines amongst thousands of sites.
Why Are They Important?
Backlinks are a major deal concerning visibility. Simply put, if a user wants their website to be discovered by various search engines, they can rely on these links. Depending on the backlink quality, search engines can display them as a search result or make them discoverable by taking into consideration their ranking and originality in the first place. There are thousands of pages online all over the world that the search engines collect and display, all being connected by these links.
Quality of the Backlink
Backlink quality is also a huge factor in dealing with SEO. The method in which the backlinks are obtained can also determine the website’s SEO ranking. Simply put, the more you have relevant backlinks pointing to your website, the higher the chances of your website SEO ranking increasing. Although this doesn’t mean you should start by going out and obtaining backlinks from every website you come across. The quality of the backlink is what determines your website being discovered.
Content of the Backlink
Backlinks also help in the prominence and ranking of websites and blogs. The worldwide web is connected to so many different links, all containing different contexts, backlinks, or hyperlinks found in those different websites that help improve those websites’ SEO rankings. Backlinks are a very integral part of a website, and that’s why using the proper choice of keywords will also increase the chances of a page being discovered by search engines.
Examples:
Suppose a user gets a new website that he wants to be discovered by the Google search engine, but he doesn’t link it or has a backlink from another website or blog. The chances of his website becoming discoverable are very, very low. But backlinks enable this new website to become discoverable by search engines and readily available to people.
Let’s say site A is a marketing blog, and site B is a shoe vendor. So when site A is being discovered as a marketing site, then the possibility of site B being discovered is high because site B obtained a backlink from site A. As the backlink is under a marketing category, it can easily be discovered based on what the users want. The factors determining site B being discovered are based on ranking, originality, and context.
Backlinks play a very important role in your website discovery and ranking. They help prominent search engines like Google make web pages grow by increasing traffic, purchases, and many more.
Drive Crazy Traffic, Generate More Leads and Make More Money by Claiming #1 Position on Google
Do you think that your prospects/clients ever click on the second page of Google search results?
No. They don’t do that.
In fact, over 97% of prospects do not open the second page when looking for roofing services.
Almost every week, we receive frantic calls from roofers needing help with their Google search results. Sadly, this is usually motivated by a drop in sales and negative reviews.
Fortunately, there are several steps you can take to scale up the online foundation of your business so that negative reviews are not the first thing that clients see on your site.
There are various methods of getting your roofing business to the top of Google search results, but this post will discuss the tried and proven technique of making it happen.
As a roofer, you need to know that your business can be on top of Google search results in four different areas including; rich snippets, organic results at the bottom, PPC ads at the top, and Google map listings situated at the middle. This means that you have four unique opportunities to get on top of search engine results.
5 Techniques you can Use to Get Your Roofing Business on Top of Google Search Results
1. Use PPC Ads to Get Your Roofing Business on Top of Google Search Results
If you are searching for ways to grow your roofing business faster, then PPC ads (Google Ad words) should be your priority.
SEO and content marketing are both great ways of attracting prospects to your roofing website. The only disadvantage is that these techniques can take some time to build an impressive amount of leads/ traffic.
With PPC ads, your roofing business will be able to reach previously unreachable prospects.
Your roofing business can get on top of Google search results and earn more money with PPC ads because of the following reasons.
You will achieve results faster than from any other form of Inbound Marketing
As we have already mentioned, content marketing and SEO can take several weeks or months before they gain traction with other inbound marketing strategies.
With PPC ads, you can drive prospects to your roofing website within a few hours, not months or years.
The rule of the thumb is that the more you spend on PPC ads, the more prospects/clients you get.
If you want like 5000 prospects, you get the same number of clients within a short period.
With SEO, the aim is to get on top of Google search results for free, because your roofing website stands out from the rest out there.
With PPC ads, you are paying to get on top of search engine results through ads.
Unfortunately, most roofers think that they can throw thousands of their marketing dollars to Google and appear on top of the search engine results. Google makes sure that only the most relevant, high-quality ads claim that top spot.
Therefore you need to hire a reputable roofing market agency to craft high-quality roofing PPC ads that will help your business to outrank the competition.
2. Get Your Roofing Website on top of Google Search Results with SEO
If you want to claim the top spot on Google search results for free, then you need to rely on roofing SEO strategies to get results.
That said, getting on top of Google search results can be an uphill task, especially when you are a new roofer in the block. The best way to get on top of search results is to hire a reputable roofing SEO agency to optimize your roofing website for search engines.
Adding quality content to your site can help to skyrocket your rankings and create a great user experience. Unfortunately, there is much more to SEO than adding high- value content.
From a technical perspective, you need to ensure that Google can easily index, crawl, and understand your roofing website. This may involve things like increasing your site loading speed, creating SEO-friendly URLs, Creating a well-structured XML site map, designing a responsive roofing website for tablet and mobile users.
At Blackstorm Roofing Marketing, we help roofing contractors to develop a local search strategy so that their businesses can appear on top of Google search results.
3. Get Your Roofing Business on Google Maps and Claim that Top Spot on Google
When you search for something online like” roofing marketing agency “or” Roofer near me”, you might have realized that Google uses location information to show nearby businesses. Obviously, as a roofer, you want your roofing business to be in those local search listings (also known as the “the local park”) in between organic listings and PPC ads.
To get your roofing business on Google Map listings, you need to optimize your NAP(Name, Address & Phone numbers) citations throughout the internet. The higher the number of local citations, the better. You also need to have a well-optimized Google My Business profile to get on top of Google search results. As a local roofer, you need to get savvy with local SEO to get ahead of the competition.
4. Use Social Media to get on top of Google Search Results
Social media platforms like Twitter, Google+ and Facebook are excellent sources of backlinks, and search engines are crediting these sources in terms of rankings. As a roofing contractor, you need to develop an effective social media strategy that will help your business to claim that top spot on Google search results. You should also consider joining other social sites like Pinterest, Tumblr, Yelp, and Houzz.
5. Use High-Quality Roofing Videos to Get on Top of Google Search Results
To improve customer’s experience, Search engines like to display videos on their search results. A video has a higher chance of being ranked on top than a landing page on the same topic. Embedding videos on your roofing website or having a Youtube channel is one of the great ways of improving your chances of appearing on top of Google search results.
Get Your Roofing Business on Top of Google with Blackstorm Roofing Marketing Services.
Claiming that top spot on Google is not easy, but it is not an impossible feat, either. If you follow the five techniques discussed above, you will see your roofing website rankings rise steadily.
But if you want to make most out of your marketing dollars, you should work with a certified Google Partner Roofing Marketing Agency. This partner will be able to deliver topnotch internet marketing campaigns that will stretch every dollar of your marketing budget. That agency is Blackstorm Roofing Marketing!
Here are some of the benefits your roofing business will enjoy when you hire our team for services.
We will use our expertise to deliver the best digital marketing campaign to increase your roofing sales and Return on Investment (ROI).
As a certified Google Partner, we preach what we do; we test out new methods and develop PPC campaigns that yield maximum benefits to your business, we know which keywords work and those that don’t.
We provide great services to improve customer experience and maintain Google standards.
We work directly with Google to help your roofing business to appear on top of Google search results.
Blackstorm Roofing Marketing is one of the most respected internet marketing agencies out there.
When it comes to marketing your roofing business online, that is our specialty. We have a team of roofing marketing specialists who work round the clock, to make sure that your business is found online by prospects/clients. So, if you are searching for an experienced roofing SEO partner, we are here for you!
We pride ourselves on staying up-to-date roofing industry standards, latest news, and learning new strategies to make sure that our customer’s campaigns are always successful.
Speaking of customers, you can go through various glowing testimonials on our homepage to see what we mean.
If you would like to partner with us for your Roofing SEO, PPC, Website Design, and Social Media marketing project, kindly schedule a free strategy session with our experts to see how our team can help your roofing business claim that top spot on Google search results today!
