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Contractor Marketing Roofing

How To Become A Licensed Roofing Contractor

 

It’s a situation that we are all too familiar with, lousy weather, and wind wreaking havoc and pulling our shingles from our roofs. Not only does this have a negative aesthetic impact on the house, but this can often also lead to leaks and drafts, nobody wants that! As a  solution, many homeowners would simply call a roofing contractor to fix the issues. There is no single, industry-wide standard or certification for becoming a roofing contractor; this process often differs hugely depending on your jurisdiction and its own specific rules for the process.

In this article, we will explain the process of how to become a licensed roofing contractor in detail, summarizing the different processes involved depending on where you reside. This process can differ significantly from state to state; it’s, therefore, essential that you find the correct process for your location; this is not a “one size fits all” situation.

Do Roofing Contractors Need a License?

While, as previously stated, there is no single, industry-wide qualification, certification, or license for roofing contractors, the construction industry has also grown into one of the most strictly regulated industries in the United States. As such, each state has its own, unique contractor licensing laws, specialty classifications, and specialty contractor application requirements, making this a process that differs greatly from state to state.

Essentially, what it comes down to is whether the contractor has the intention to carry out residential or commercial roofing work. For example, in states such as Minnesota, a residential contractor is only required to carry out their Residential Roofer New License Application in order to begin work. Whereas, when a roofing contractor in Minnesota specializes in commercial roofing work on the state level, they must also carry a license on a local level in order to do so legitimately and legally.

As of writing this article, 32 currently states require a license for residential and commercial roofing contractors at the state level, meaning that this is an essential part of the process in these said states. The remaining 18 states, however, require a contractor’s license at all levels, that being the state, county, and municipal level. Any given state could, therefore hypothetically require licensure at two of these levels, or even at all three if they were so inclined.

How To Become A Qualified Roofer

There are a wide variety of other requirements that you may need in order to become a roofing contractor. These requirements may include, but are not at all limited to:

  • Proof of your worker’s compensation insurance.
  • Proof of your unemployment insurance.
  • Proof of passage of residential, commercial, or industrial examinations that have been carried out.
  • Proof of your liability and property damage insurance
  • Proof of submission of your surety bond.
  • Proof of the designation of a qualifying party or construction supervisor license
  • Your own copies of the Articles of Incorporation or Partnership Agreement.

Steps to Become a Qualified Roofing Contractor

Learning How to Roof

An essential step, and often the first taken toward becoming a licensed roofing contractor, is ensuring that you have all of the physical, roofing skills down and ready. To be a contractor, you must be a versatile worker, willing to confer with your clients over the specifics of a job and venture outside of your comfort zone. You must present a friendly and approachable personality to your clients, assuring them that they can come to you with any of their questions or concerns. Many learn to roof “on the job” or through practice, while others choose to go the route of taking a class at a technical or community college that may be appropriate for the job. While the latter may be a more time-consuming method, the skills that you will gain for not only this trade but likely a variety of others, more than make up for this time spent and can be a huge asset to your career in many ways.

Insurance

It is of the highest importance when working as a roofing contractor, to have adequate insurance for both yourself and your business, this is in order to protect yourself and your business from possible lawsuits, usually involving matters such as personal injury or property damage. The National Roofing Contractors Association has added a special section to its own website that is dedicated to roofing contractor insurance. The page explains what you will need for the process, as well as providing a list of companies that can provide them.

Joining a National or Regional Association

A very important step that many contractors take after being granted their license is to join a national or regional roofing association. Not only does joining one of these associations improve your credibility, making you stand out amongst a sea of other contractors, but it also keeps you informed and in the loop on all of the latest developments and happenings from within the roofing industry itself, should there be any changes in rules or regulations, you will be the first to know if you become a member of a national or regional roofing association.

Roofing License Requirements from State to State


NOTE: This information is provided as a service. To the best of our knowledge, it is correct and up-to-date; however, it is not expected to be taken as legal advice and you must always check with local authorities before making any business decisions. Requirements and regulations are subject to change at any time.


Alabama:

In order to become a Roofing and Sheet Metal Contractor in the state of Alabama, you will first need a state license. This state license is issued by the Licensing Board for General Contractors, to be eligible, there must be commercial projects to the worth of $50,000. Alternatively, you can also be eligible for residential jobs worth $10,000 or more. On top of this, you will also need to pass a trade exam, in addition to a business and a law exam. You must be able to provide Proof of completion of at least three roofing projects from within the past three years of your work.

Alaska:

In Alaska, roofing contractor work requires a state license from each of the Department of Commerce, Community and Economic Development, Division of Corporations, Business and Professional Licensing. In order to obtain a non-residential license, you will need to be able to provide Proof of liability insurance, worker’s compensation insurance, and place a bond of $5,000. Alternatively, to obtain a residential license, you will instead need to complete the Alaska Craftsman Home Program within two years prior to applying for the license, as well as passing an exam.

Arizona:

In order to begin roofing work in the state of Arizona, you’ll need a state license; this will be issued by the State of Arizona Registrar of Contractors, or ROC. Roofing is classified as a specialty profession in Arizona, with specific licenses needed for both residential and commercial work. As well as this, you will also need to pass a trade exam, provide your financial statement, and finally, you will need to provide Proof of worker’s compensation, as well as a surety bond.

Arkansas:

Any type of construction work that is found to have a value of $2,000 or higher requires a state license in Arkansas before it can be carried out. In Arkansas, there are commercial and residential Home Improvement contractor licenses; both of these licenses are granted by the Contractors Licensing Board. If you are attempting to apply for an unlimited license, you must then provide a financial statement, and Proof of worker’s compensation insurance on top of this.

California:

In order to obtain a roofing license in California, you must be licensed to work on roofing projects worth more than $500 within the state of California. To be able to be granted a roofing license in California, you must pass an exam. However, before you apply, you will also need to be able to provide at least four years of roofing experience within your past ten years of work. You will additionally need a $15,000 surety bond in order to obtain a roofing license in California.

Colorado:

In Colorado, roofing contractors fall under the title of “general contractors” and are therefore not required to hold a state roofing license at all. It is required that you have a business license, however. It is also very important to check your own local requirements, as the regulations may differ from place to place.

Connecticut:

In Connecticut, roofing contractors are not required to have a state license, however, if your business does operate under the title of “home improvement contractor,” you will then also need to be registered with the Department of Consumer Protection. There is a yearly fee for registration with this department.

Delaware:

In the state of Delaware, for any roofing contractor job that is worth more than $50,000, you must register with and get a business license from the Delaware Division of Revenue. As well as this, a Class B Asbestos Abatement Certification is also issued by the Division of Facilities Management; you will need to complete an approved training course in order to receive this specific type of license.

Florida:

In order to become a roofing contractor in the state of Florida, a license is required to be certified to work anywhere in the state. This “Division 2 Contractor License” is to be issued by the Department of Business and Professional Regulation. You will also need to pass an exam, and in order to be eligible to take the exam, you must show four years of experience in your specific area. You will also be required to provide Proof of financial stability, as well as Proof of insurance.

Georgia:

Any roofing project worth more than $2,500 in the state of Georgia requires a state license. Said license is issued by the State Construction Industry Licensing Board in Georgia. In order to be licensed, you will need to pass a trade exam, in addition to a business and law exam. You will require pre-approval for this exam, demonstrating at least two years of experience, as well as completion of at least two projects in your area, and finally Proof of insurance.

Hawaii:

In the state of Hawaii, a C-42 Roofing Contractor License is required to begin roofing. This is issued by the Department of Commerce and Consumer Affairs Professional and Vocational Licensing. You will also need to pass a trade exam, in addition to a business and law exam. I order to be eligible to take this exam; you will need to show at least four years of supervisory work experience in the past ten years.

Idaho:

In the state of Idaho, roofing regulations do not require a contractor to hold a state license. Instead, you are required to register with the Idaho Contractors Board. There are no requirements for experience, education, or examination by this board. However, you will need to provide your business information, as well as Proof of insurance.

Illinois:

How To Become A Licensed Roofer in the state of Illinois? A license is required in Illinois in order to begin roofing. This license is issued by the Department of Professional Regulation. There are three types of licenses, you must apply for the license of the type of work you plan to do primarily – Residential, Commercial, or Commercial/Industrial, though you will need to pass the Residential license exam before you can apply for this. In order to qualify to apply, you must pass the state exam, if applicable, you must also show Proof of insurance and provide a $10,000 surety bond.

Indiana:

The state of Indiana does not require roofing contractors to hold a license. However, there may also be local requirements that apply to you, so do be sure to check on these before you begin any roofing work.

Iowa:

In Iowa, any construction contractor, of any kind, who earns more than $2,000 per year, is required to be registered with the Iowa Division of Labour. There is no state exam, but you must be able to show Proof of unemployment insurance. A state license is only required for roofers if you’re working with asbestos.

Kansas:

While there is no requirement for roofers to have a state in Kansas, you must hold a roofing contractor registration certificate; this is issued by the Kansas Attorney General. You must also be able to provide Proof of liability insurance, as well as worker’s compensation insurance.

Kentucky:

There are no set roofing contractor requirements of licenses required in the state of Kentucky. However, you may personally wish to become certified with the Kentucky Roofing Contractors Association (KRCA) for its added benefits.

Louisiana:

The state of Louisiana requires a state license for any building construction work worth more than $75,000, as well as for home improvement or repair work worth more than $7,500. It is the Louisiana State Licensing Board for Contractors that issues these commercial and residential licenses, and home improvement registration. You will need to pass a trade exam, in addition to a business and law exam. You will also need to provide Proof of general liability, as well as worker’s compensation insurance.

Maine:

In the state of Maine, roofing contractors do not require any specific state license, unless they are working with asbestos. In which case, you will be required to attain a Conditional Asbestos Abatement License from the Department of Environmental Protection.

Maryland:

In Maryland, general contractors, including roofers, do not need any kind of state license in order to carry out their work. However, certain types of roofing work may fall under the banner of “Home Improvement”, which does require a state license. This license is issued by the Maryland Home Improvement Commission, or MHIC. In order to apply for this license, you’ll need to be able to provide two years of work experience and pass the exam. You will additionally need to provide Proof of insurance.

Massachusetts:

In the state of Massachusetts, roofing contractors are required to be licensed by the State Board of Building Regulations and Standards. This is known as the Construction Supervisor License; however, if you work primarily on existing structures, you will also need a state registration as well. There is no exam for this, but there is for the Construction Supervisor’s License. You will need to pass the exam and additionally be able to provide three years of work experience.

Michigan:

Roofing contractors in Michigan are required to hold a state license from the Department of Licensing and Regulatory Affairs. This roofing license falls under the title of “Residential Maintenance and Alteration”. Before you are ready to apply, you will also need to complete 60 hours of education, as well as then passing an exam.

Minnesota:

As previously explained, in the state of Minnesota, there are different requirements for residential and commercial roofing work.

How To Become A Certified Roofer In Minnesota, you’re required to hold a state license if the total of your yearly work is above $15,000. This license is issued by the Department of Labor and Industry in Minnesota. In order to attain a license, you will need to pass the residential roofer trade exam; you must additionally provide Proof of insurance, as well as posting a $15,000 surety bond.

Mississippi:

In Mississippi, if your residential roofing services are worth over $10,000, you will require a Residential Roofing License from the Mississippi State Board of Contractors. You will also need to pass a trade exam, in addition to a business and law exam. You will also be required to provide your financial information and show Proof of insurance before you can be approved.

Missouri:

There are no specific state requirements in Missouri for roofing contractor work. However, it is important that you check local requirements for your area as these may still be in place and need to be adhered to.

Montana:

In Montana, there are similarly no set requirements for roofing contractors. However, roofers, along with all other construction contractors and subcontractors with employees, are required to register with the Department of Labor and Industry. In the case that you have no employees, you can still register if you so wish, but you are no longer required to.

Nebraska:

While there are no specific requirements for roofing contractors in Nebraska, roofing contractors, as with all other general contractors and sub-contractors who perform construction or repair work in Nebraska, are required to register with the Nebraska Department of Labor.

Nevada:

In Nevada, it is required that roofing contractors obtain a C-15a Roofing Contractor License, this is issued by the State Contractors Board. In order to be pre-approved to take the necessary exam, you will be required to provide at least four years of experience in the past ten years. Education may also be used as a substitute for some of these years of experience. You will be required to show your finances, obtain a bond, and finally show Proof of worker’s compensation insurance. You will only then be approved to take the trade, business, and law exams needed.

New Hampshire:

Unless you are working directly with asbestos, a roofing contractor license is not required in order to work as a contractor in the state of New Hampshire. Though, as always, local requirements should be researched beforehand.

New Jersey:

While you are not required to carry any form of contractor’s license in New Jersey for roofing, you are required to be registered. On top of this, from March 2018 onwards, you no longer require a construction permit in New Jersey for roofing jobs on one- and two-family homes in particular.

New Mexico:

In New Mexico, roofing contractors operate under the title of “Construction Contractors,” meaning that they need a state license in order to begin working. In order to then take the required exam, you must provide two years of experience in your given area. You must also pass the trade exam, in addition to the business and law exam.

New York:

In the state of New York, you are not required to have a state license in order to begin carrying out roofing contractor work. However, as previously mentioned, there are still local requirements often, and these should be fully looked into beforehand.

North Carolina:

In order to work as a roofing contractor in the state of North Carolina, you will require a state license, though this is only for any jobs worth $30,000 or more. This license is issued by the North Carolina Licensing Board for General Contractors. You will need to be pre-approved before you are able to the exam. To do so, you must demonstrate a minimum working capital, which is appropriate depending on the size of the jobs you wish to bid on in the future.

North Dakota:

If you wish to carry out roofing jobs worth more than $4,000 in the state of North Dakota, there are a number of requirements involved. There are four classes of licenses that are issued by the Secretary of State of North Dakota; these mostly depend on the size of the jobs you plan to embark upon. There is no exam requirement in this state, though you will need to be able to show that you don’t owe any taxes, as well as being able to provide Proof of worker’s compensation insurance and liability insurance.

Ohio:

As with a number of the other states list, there are no state licensing requirements in order to be roofing contractor work in the state of Ohio. As with previous entries, we advise that you still be sure to check your local requirements before you begin work.

Oklahoma:

You are not required to carry a state license in order to carry out roofing contractor work in Oklahoma. However, you do need a Roofing Contractor Registration. In order to be registered and be granted the equivalent of an Oklahoma roofing license, you will be required to provide proof of worker’s compensation and liability insurance.

Oregon:

In the state of Oregon, roofing contractors require a state license to begin working. You will need to finish your pre-license training and pass a test before you are granted a license from the Construction Contractors Board. You will also be required to provide Proof of general liability insurance and worker’s compensation insurance.

Pennsylvania:

There are no requirements in the state of Pennsylvania for roofing contractors to have a state license before they begin work. However, we still advise that you enquire into the local requirements for roofing contractors in your area before you consider beginning work.

Rhode Island:

In order to become a roofing contractor in the state of Rhode Island, a state license is required. This license is granted by the State of Rhode Island Contractors’ Registration and Licensing Board. In order to become licensed, you will need to pass an exam, as well as complete at least ten hours of roofing education per year. You will also need to be able to proof of insurance and be bonded.

South Carolina:

In South Carolina, roofing contractors require a state license before they are able to begin work in this area, unless they fall under the title of “Residential Speciality Contractor, to do so you must be registered with the South Carolina Department of Labor, Licensing and Regulation. In order to register, you first must provide references and a surety bond, so long as your work is expected to be worth more than $5,000.

South Dakota:

In South Dakota, there are no requirements for roofing contractors to carry state licenses. We advise that contractors in South Dakota still research their local roofing contractor requirements before beginning work, as these may differ.

Tennessee:

In the state of Tennessee, as of January 2014, all roofing contractors are required to carry a state license in order to perform any projects that are expected to be worth more than $25,000. In order to do so, you must first pass a trade exam, in addition to a business and law exam. You must then also provide a financial statement and provide Proof of general liability, as well as worker’s compensation insurance.

Texas:

In the state of Texas, there is no requirement for its roofing contractors to carry any sort of state license to carry out their work. There is, however, a voluntary licensing process through the Roofing Contractors Association in Texas, if this is something you are interested in looking into.

Utah:

All kinds of construction contractors, roofing contractors included, require a state license issued by the Utah Department of Commerce Division of Occupational and Professional Licensing. To do so, you will need to pass a trade exam, in addition to a business and law exam. In order to become eligible to take this exam, you must first have four years of work experience. In addition to this, you must also be able to provide Proof of general liability and worker’s compensation insurance.

Vermont:

In Vermont, there is no requirement for roofing contractors to carry a state license in order to be doing their work. As always, we do advise that you look into local contractor requirements for your area before beginning this work, as this can affect it.

Virginia:

For Virginians, it is a requirement for roofing contractors to have a state license, issued by the Utah Department of Commerce Division of Occupational and Professional Licensing. In addition to this, you will need to pass a trade exam, as well as a business and a law exam. In order to become eligible to take this exam, you must first have four years of work experience in this area; you must also be able to provide Proof of general liability and worker’s compensation insurance.

Washington:

In Washington State, there is no requirement for its roofing contractors to carry any sort of state license before they begin carrying out their work. There is, however, a requirement to register with the Department of Labor and Industries Contractors’ Registration Section if you reside within this state.

West Virginia:

In the state of West Virginia, roofing contractors are required to attain a state license in order to begin their work. This license is granted by the Division of Labor West Virginia Contractor Licensing Board. You will need to be able to pass a trade exam, in addition to a business and law exam. As well as this, you must also be able to provide Proof of worker’s compensation insurance.

Wisconsin:

In the state of Wisconsin, there is also no requirement for roofing contractors to be granted a state license before carrying out their work. It is important to note, however, that if you work closely with asbestos, you will then require to be certified by the Asbestos Unit Bureau of Public Health.

Wyoming:

Finally, in Wyoming, there are no requirements for roofing contractors to attain a state license before they carry out their work. We maintain that it is important, if you reside in this state, to look into your own local requirements as well as just the state ones.

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Contractor Roofing SEO

On-Page SEO Checklist for Roofing Contractors in 2020

 

Get Free Leads, Improve your Roofing sales and Crush other Roofers online with On-page SEO

If you want to optimize your roofing company’s website, on-page SEO is the best place to start. On-page SEO techniques help roofing contractors to get free leads online by appearing on the first page of Google for several keyword phrases. The ultimate goal of on-page SEO is to help search engine crawlers to understand the context and meaning of your roofing pages.

The two essential on-page elements are HTML and content. When using a CMS such as word press, these two elements can be changed. Like any form of internet marketing, On-page SEO has evolved due to the continuously changing Google algorithm. This post will explain the importance, techniques, and checklist of on-page SEO that roofers need to know. Without further ado, let us dive in!

Why Your Roofing Website Needs On-Page SEO?

On-page SEO is crucial because it offers search engines with several signals to help them know what your roofing website is all about.

During the ranking and indexing process, search engines try to associate roofing websites with specific search terms and keywords prospects type in the search box.

It is through on-page SEO that roofers can guide search engines on which keywords they want to rank for in the search results.

Furthermore, it is known as “on-page” since any optimization done directly improves your customer’s experience.

Google, with its thousands of sophisticated algorithm, is now good at:

  • Knowing what prospects/ clients are searching for when they type in the query box
  • Providing results that satisfy the user intent (shopping, navigational or informational)

This post will take you through the most crucial on-page SEO techniques/ factors that will guarantee higher rankings.

7 Essential On-Page SEO Factors That Every Roofer Needs to Know

Now that you understand why on-page SEO is crucial for your roofing website, you need to start optimizing your pages to get valuable results. Let us explore the most important on-page SEO factors that will guarantee good results if properly implemented.

Create Valuable Content that will keep Leads on your roofing Website

Any on-page SEO guide will show you that high-quality content is the backbone of any successful internet marketing campaign. Content drives search engine traffic to your site, gets clients/prospects to engage with your page, and keeps them glued to it.

Content comes in various forms like e-books and blogs. You should cover as many roofing topics as possible to drive leads to your business.

When you create roofing content, you must go in-depth and provide your prospects/ clients with valuable information. By creating high-value content that matches your prospect’s search intent, you will drive massive traffic to your roofing page and increase its dwelling time.

These two signals (dwell time and traffic spike) will send a good signal to Google that your page is relevant, and thus Google rewards it with higher rankings. It is a great on-page SEO technique that helps to boost search rankings of your roofing website.

Optimize Your Title Tags to Rank in More Relevant Searches

When prospects find your roofing website in the search results, they first look at the title of your page. The title plays a critical role in determining whether they will click on your page or move to the competitor’s site. Your title optimization is the most crucial on-page SEO technique that will get prospects to visit your site.

As you develop the title for your page, make sure that it is detailed enough to attract prospects. It should explain to the prospect what they will get in case they click your link.

Let’s say you wrote an article about siding colors. Which article title would appeal to your prospects most?

“Make your house beautiful with siding colors “or “5 types of siding colors that will improve your curb appeal in 2020.”

Prospects are more likely to pick the second one. This is because, in the second post, prospects are going to explore the five types of siding colors.

The second title also hits the keyword “types of siding colors.” Keyword integration is a crucial part of your title because it makes your post more relevant to searches.

Not only do search engines look at your title to help rank your page, but also your readers look for the keyword to see if your post is relevant to your search query.

Title optimization is one of the best on-page SEO tactics you can use to improve your site rankings and show up in relevant search results.

Use Internal Links in Your Roofing Page to Keep Leads in Your Site Longer

Whenever you create new pages, you want to link up to other sites within your content. These are known as internal links since they keep leads within your site instead of sending them to other external websites.

Internal links help to improve the user’s experience. They offer your audience with important information that helps them to understand the topic better. This improves your dwell time and increases your search engine rankings.

If you are looking for an on-page SEO technique that will skyrocket your rankings, begin by linking internally in the content. You will keep leads on your roofing website longer and thus improve your rankings in Google search results.

Improve Your Page Loading Speed to Keep Your Prospects/ Leads Happy

Everybody wants to get information fast. When prospects perform searches, they want to click on a link and see the page start to load instantly. In fact, 83% of prospects expect your roofing website to load within three seconds or less.

If your roofing website takes minutes to load, prospects are likely to abandon it and turn to your competitors. Recent studies show that 53% of prospects will leave your site if it takes more than three seconds to load. You can lose almost half of your search engine traffic if your site takes too long to load.

To make sure leads remain in your site, try to improve the page loading speed. There are several things you can do to improve your roofing website loading speed;

  • Minimizing the size of the image files
  • Minify CSS, HTML and JavaScript
  • Reduce white space while coding
  • Cut down the number of redirects in your site
  • Use a content distribution network
  • Leverage browser caching

If you don’t have the time to boost your site loading speed, you can rely on a roofing marketing agency to improve your page loading time. At Blackstorm Roofing Marketing, we offer high-quality roofing website design services to help you improve your page loading time and keep your leads longer on the site.

Create SEO-Friendly URLs

Your URL is an important part of SEO. When Google crawls your roofing website, it reads your URL to understand your content. If your URL is vague, search engines will not be able to index your site or help prospects to remember it.

The URL helps search engines to determine the relevancy of your page. It is a great place to incorporate your keywords to boost your site rankings.

Your URL should have a hierarchy and be clear to prospects. Prospects don’t want to find a URL that is mixed with letters and numbers.

Here is an example of a poor URL: www.roofingcompanywebsite.com/46532kjl/

A roofing URL like this is unclear and scattered. The random letters and numbers don’t have any meaning to Google. Your prospects also will not comprehend the numbers and letters for a long time.

Instead, a good URL should look like this: www.roofingcompanywebsite.com/siding/james-hardie-cement/

This URL structure is defined and clear. There is a good hire achy too. The URL goes from siding a general category to James Hardie Fiber cement, a specific siding type. It’s defined and clean; therefore, search engines can easily read your roofing website.

Prospects can also remember it naturally. It is much easier to remember siding to James Hardie cement than to cram a combination of numbers and letters. Your prospects can also see the topic clearly, and thus they are likely to read and convert.

By creating a clear and defined URL structure, you will get more leads on your roofing website and help Google to index your page properly. It is an excellent way to improve your on-page SEO and increase your site rankings in the search results.

Make sure that Your Roofing Website Incorporates a Responsive Design to Keep Your Prospects Happy

Your prospects/ clients will access your roofing website from multiple devices. You must create a great user experience across those devices. If you want to on-page SEO correctly, make sure that your site has a responsive design.

Imagine a prospect trying to access your desktop version on a smartphone. They would have to zoom out and in to read content, and the whole post would look scaled incorrectly and disorganized. That does not give your prospects a positive user experience but instead discourages them from your site.

As a roofer, you must invest heavily in a responsive design to offer prospects/clients a positive experience of your site. Responsive design makes sure that your roofing website adapts to whatever mobile devices your prospects use. Whether it is a tablet or Smartphone, your roofing website will adjust to fit the size of your screen.

Meta Descriptions

Meta descriptions have been a crucial optimization point for roofing contractors. Meta tags and descriptions explain what your roofing page is all about; they are typically displayed underneath the SERP’s beneath your title.

While Google still denies that Meta descriptions don’t help in rankings, there is some evidence that better descriptions help.

Optimizing Meta descriptions properly can help to:

  • Increase Click-through Rate
  • Guarantee of best results
  • Perception of what your roofing website offers changes.

The meta description must incorporate your roofing page keywords. This description is what will appear as the small paragraph under the heading when search results are returned to your prospect. This is the first information that your prospect comes across, so make sure it persuades them to open your site.

On-Page SEO Checklist for Roofing Contractors

Search engines consider more than on-page optimization when ranking your site, but there are definite characteristics of a page that Google looks for when indexing or ranking sites. Here are the most crucial things to look out when you want your roofing website to rank high in search engines:

  • Make sure that you have one page per specific target keyword
  • Make sure that your Meta descriptions are unique and complete per page
  • Your content should be sales-driven and informative at the same time.
  • Use H-tags properly
  • Make sure your content is 100% unique
  • Start a roofing blog and update it regularly with content that supports your service pages
  • Make sure that you have an XML and HTML site map
  • Use a content plan that is simple to digest with images, bulleted lists, and videos.
  • Make sure that all the images on your roofing website have proper alt tags and titles.
  • Don’t stuff your content with roofing keywords
  • Make sure that your Google Analytics is working properly and connected to your Webmasters tools account.
  • Add professional certifications to your roofing website like BBB, Yelp amongst others.
  • Keep your plugins and content management system updated.

Start Optimizing Your Roofing On-Page SEO Today

On-page SEO will help your roofing business to develop a better site for your prospects/ clients and keep them glued to it longer. If you optimize your roofing website, your prospects/ clients will spend more time getting to know your business and the services you offer. Your roofing business will continue to rank higher in search results and reach more relevant traffic/ leads.

At Blackstorm Roofing Marketing, we have more than ten years of experience optimizing roofing websites for On-page SEO. We have a team of SEO experts that will make your roofing business rank higher in search engines. They will help to drive more traffic to your page and generate a steady flow of qualified leads in your business.

If you are ready to improve your roofing SEO through on-page SEO servicesschedule a free strategy session with our experts to see how our team can get your business on top of Google search results today.

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Contractor SEO

First 3 Things That Doctors Should Know About SEO Before Hiring An Seo Firm

SEO is the catalyst for all successful businesses online. Not just online but also offline because investing in SEO practices like Google My Business, and Citations also make it easy to scale your offline business. Boosting website SEO rankings for medical professionals is a puzzle that’s not easy to solve.
Well, as a medical professional, you know that over 70% of your potential clients will first search online before reaching out to you. The problem with SEO rank is that the web is saturated with similar contents that pushing yours to the first page so you can funnel these prospects to leads isn’t easy anymore.
Besides doing your job, and managing the business at the same time is a daunting task. To succeed, you will need an external marketer to spur you forward. Here is where SEO for doctors experts come in.

What Is SEO?

The initials S.E.O stands for Search Engine Optimization. It’s a special process that follows a unique algorithm to rank websites higher or lower in the search engines like Google, Bing, and Yahoo, etc. The ranking here makes you visible, so potential prospects find you faster. This leads to your site getting more clicks. SEO marketers refer to this as organic traffic.
Not all SEO marketers are equal, though. Besides, the ranking algorithms change frequently. Therefore before hiring an SEO marketer, here are the things you should know about SEO.

1. SEO Can Be Tedious

Increasing a website’s SEO ranking doesn’t happen in a second. It can take quite a long time to get you high up in the search results. There are, however, lucky chaps who managed to do it quite faster. The solid reality, however, is that SEO is a gradual process, and in some cases, it can be very costly.
It doesn’t matter whether your a veteran medic or you manage a budding clinic. Increasing your SEO rankings can be slow, and sadly enough, if you’re looking for instant results, you may get disappointed. There’s, however a way out. To get on the same page with SEO, you need to understand your audience, know the basics of website design, and how a website works.
There are other deeper SEO aspects like the meta tags, meta descriptions, and keyword research, etc. that you have to master. After getting all these right, optimizing your website for SEO becomes simple and fun. The process is however extensive with a lot of adjustments here, and there, therefore, it’s likely to take you a lot of time to get the final results.

2. SEO Is Just A Fragment Of A Fruitful Strategy

Most clinic owners think that it’s only SEO that does the magic which is not true because lots of other factors need to go into your marketing strategy. This doesn’t mean that it isn’t essential, though. It’s an integral part of any fruitful marketing strategy, but it forms just a tiny fraction of the whole process.
To get it right with SEO, and your entire marketing strategy, it’s crucial that you don’t overlook other essential marketing aspects like;

  • Content Creation.
  • Email Marketing.
  • Reviews.
  • Referral Campaigns.
  • Pay-Per-Click (PPC) Marketing.
  • Phone Call Tracking.
  • Social Media Marketing and more.

However, some of these strategies still use SEO practices. You should make sure that these tactics are used on your website. SEO will just complement what the strategies can achieve.

3. You Should Base On Content Creation Over SEO

Note that, to engage your audience, you don’t need just SEO. Instead, you will require engaging content. Because of that, if you want to come up with a robust SEO plan, it’s prudent that you base on coming up with original contents regularly.
Use the contents to engage with, and showcase your expertise to the potential clients because they want to hear from you. They want to hear your take on trending medical discoveries, and news, they want to know that you’re someone who understands their pain points.
You can deliver these contents in various forms like; videos, social media posts, infographics, and blog posts, etc. After creating these contents, you can now freely focus on creating SEO optimized web pages. With the right mindset, and approach to SEO, your business is going to flourish.
Do you want to learn more about how to utilize SEO to spur client engagement, and increase lead conversion? We got your back. We have all the expertise you need to claim strong niche authority, and boost your lead conversion.

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