Search Engine Optimization (SEO) is a means of increasing the quality and quantity of traffic on your website from organic search engine results. The tasks included in Search Engine Optimization are creating high-quality content for your website that is optimized for search engines, searching for keywords, utilizing them efficiently in your content, and building effective backlinks.
When performing search engine optimization, there are some factors that you need to consider that can determine whether your optimization is done efficiently.
Firstly, there is the quality of the traffic on your website. So what exactly is the quality of traffic? It means that you can track exactly where the traffic on your site comes from. Quality traffic is the traffic that comes from all searches related to the content on your site.
It has to come from sources that are relevant to your content.
Secondly, there is a quantity of traffic on your site. The more people you have coming to your website, the better. Once you establish the quality of the traffic, it is all about increasing the quantity.
Lastly, there is a need to increase organic results. This is the traffic that comes from sources that you did not have to pay for. If traffic comes from the ads you paid for, then this is not organic traffic.
WHY IS SEO IMPORTANT?
Search engine optimization is an essential part of increasing the traffic on your site and eventually increasing your website’s profit. Most of your expected traffic is bound to come from various search engines – Google, Bing, and Yahoo. These search engines tend to scan, analyze, and crawl through every website and evaluate them in terms of their content. They strive to bring their users as good search results on the search engine as possible.
These search engines use an algorithm that determines whether the content on a certain site is appropriate and in line with a certain search result. This algorithm is hard to predict or calculate, but SEO tries to use techniques that try to come close to that algorithm as best as possible.
To increase the quality of traffic that comes to your site through a search engine, you must optimize it for search engines. This is where search engine optimization comes in. With search engine optimization, you can increase the volume, or rather, the quantity of traffic on your website. More traffic on your site means more opportunities for conversions, and conversions mean profit. Some phrases and search results also pay per click, which means that the more clicks you have, the more profit you can generate.
HOW SEO WORKS
Search engine optimization is not something that can be done instantly and will work overnight. Rather, it is a long-term process that will demand plenty of time and effort but can be very rewarding if done right. While there will be some results in the short term, it is all about creating a site that will make you profit in the long run.
Arguably, the most important factor of good search engine optimization is creating quality content that will be SEO optimized and attractive to the users. This is certainly easier said than done, and it requires a lot of time, research, and effort to succeed. First, you need to research what the keywords are for certain fields and then rewrite your content in such a way that it contains those keywords. You don’t want to include too many of those keywords. The algorithm is designed in such a way that it detects that and can even hinder your site.
Then there are on-site and off-site optimizations. On-site optimization is a part of search engine optimization where one improves the elements on their site to improve the search ranking. The elements that are included here are title tags, meta descriptions, headings, sub-headings, internal links, and more. Off-site optimization is where you optimize the links from the site and the social media connected to the site. You have to strike the right balance between the two.
CONCLUSION
To conclude, SEO stands for search engine optimization, which is done to increase quality traffic on your website. If you need a partner to manage all your online marketing campaigns, please schedule a free strategy session with our growth experts to get started today!
The Fundamental Electrical SEO Plan For The Future
Performing a random search on google reveals how much online marketing has dominated the internet. Search Engine Optimization, popularly known as SEO, significantly impacts today’s e-commerce.
Are you looking forward to growing your electrical business online? This article gives you the perfect head start. Read on!
Will SEO be significant in the future?
The increasingly conspicuous Google Ads are among the numerous changes in the internet marketing world. If you perform a random search today, the chances are such that a Google Ad will appear at the top. This most certainly, has gotten you wondering if you need SEO.
SEO’s future is still intact. This is because 71% of all electrical-related searches will return organic search results among the top three map listings. Interestingly, the top 5 organic listings constitute 65% of all the searches related to electricity.
Additionally, statistics have shown that only 14% of people click on the Ads, while the rest scroll down to the organic listings. For these reasons, SEO’s future is still intact, and this article looks at the functionality of SEO now and in the future.
What is the Electrical SEO?
Electrical SEO is simply the optimization of electrical websites and pages to boost organic search listing on prominent search engines like Bing and Google without paying for Ads.
Significance of SEO to your electrical business
The online world is closer to anyone than the real world. If you want to buy something, studies have suggested that you could be among the 94% who opt to perform an online search first. People will click on the websites listed at the top as these appear as more pertinent to the search and thus better trusted.
For the above reason, if your website does not feature at the top, you may never reach your customers online. The SEO marketing strategy will help your electrical website rank above many other electrical websites based on specific keyword searches.
Since the search engine collects information about every site and ranks the pages, you must get to know all elements that earn your website a higher score.
Text, content, and links, among other relevant information incorporated in your webpage’s HTML code, are the focus of SEO. In response to a search, the search engine looks for the searched word in these first. Robust SEO approaches are necessary to guarantee your website a slot at the top, and this article tells you how.
3 Biggest Trends in Electrical SEO
1. Elaborate and expressive content is significant.
Proper product and service listing are crucial for your electrical company. You should create an individual page for every service/product that you have. If you’re an electrical and do such disconnecting electricity, have a separate page for it, and don’t forget to indicate your geographical location.
If you do several types of electrical or somewhat different electrical solutions such as electrical wiring in a building, installing electrical equipment into an installation coupler, or any other electrical repair, make a page with information about each service.
As this is for boosting your website’s SEO ranking, a page of content is necessary for each page you create.
A page of content should not miss any of the following:
What the service is?
What the customer gains from the service?
Audio-visual (video, image, and sound) presentation of some work you’ve
Other stuff that boosts your service
An electrical company will usually cover a span of up to 50 miles, which could include several towns or cities. To market your electrical company across these cities, you could make each page unique in some way. The difference could be as simple as having different reviews to a more complex task, like placing a video focusing on the site’s target area.
Targeting individual neighborhoods will also stand your electrical website a better chance of being ranked high. It is particularly useful in cases where people want their wiring fixed urgently and so would want a local electrical company to do the job.
Finally, make sure to write captivating content for your site; otherwise, your website’s visitors will not want to go through your site, let alone consider your services. Nowadays, SEO is focusing on user optimization. That said, if people do not spend time on your website, Google is not going to be placing the site on top in the future.
2. To score high on ranking, have your content attractive to the prospective customer.
Poor quality & misdirected links redirecting to your website will scathe your rating The evolution of the digital world is so fast, and you need to keep pace. In just a few years, Google updates have seen a lot of change in SERP. For example, Google’s Penguin update, quality, and relevance of links are at the forefront. If a link you insert is not related to the electrical business, it will lower your electrical website’s score.
Monitoring the links that come to your website is of great help, ensuring that those links are appropriate and not spam. To do this, you can use the Search Console or have someone review them and purge the unwanted ones. The words contained in the anchor text are for your electrical website ranking. In this era, you will want to keep diversifying your link label.
3. Physical operating premises are necessary for a high rank, and a physical office for your electrical company will do good for your website ranking.
Without it, your business is unlikely to rank high. After Google Maps rolled out the Pigeon update, which focused on Local Maps Listing, persons who operated virtual stores or had fake addresses or those that employed UPS Store’s mailboxes had a massive slash down on their sites’ ranking. Virtual offices were also removed from Google Maps. Using a home address as your business (just like the majority of our clients) will not undermine your electrical business’s ranking on Google.
Other changes in SEO electrical
Years old SEO Techniques wok no more.
Google has fathered artificial intelligence. At this level, keywords and spam backlinks are a thing of the past.
User experience optimization is all!
The era of Panda, Pigeon, and such is almost over. With more focus on user optimization, Google’s engine is now focusing on what the user does on-site and with the search results.
What are the best new ranking considerations for the future?
Click-Through Rate (CTR)
CTR is when a user types in the name of a company, say ABC Electricians, scrolls and clicks on the first listing. If this listing they click is your website, it is treated as a click-through to your site. The more clicks, the higher the ranking for your company. We will look at how you can increase the CTR.
Scroll speed and time spent on a page are important
Once a user is directed to your page via click-through, what they do on that page, whether scrolling down through your homepage or clicking that back button, affects your rating.
Watch your bounce rate
A bounce is when someone visits your web page, does nothing, and then clicks back to look at other such results. Bounce back is something to watch, and Google Analytics will help you monitor your page’s bounce rate.
Branding is a key to Google’s ranking
An offline brand is not equivalent to an online brand. Being cited by other local sites and authentic sites is a big boost for Google’s ranking.
Citation review
The number of citation reviews and other related links significantly influence your page’s ranking.
Let’s get started!
Come up with the best keywords compatible with your service, area of operation, and search volume. A keyword is a term a person will type into the search area to look for you. This can be something like: wiring installation in Denver or even electrician contractors in Denver.
There are three types of keyword-based on intent:
Awareness keywords: These are mostly used by people seeking information.
Research and comparison keywords: These are primarily used by people trying to make a comparison online. For instance- “the best electrician contractor near Denver.”
Buying intent keywords: These are used by customers ready to buy. One such keyword would be “Denver wiring installation.” For every keyword type, the choice of the right keyword makes the difference.
How to come up with the keywords
The easiest way is to visit the Google page and type something related to your electrical website. This appears simple, but it’s all you need to know what people around you are searching for. Making a list and typing those things on Google search is a good start.
You can also use tools such as Google Keyword Tool, Spyfu, or SEMrush to come up with keywords. These tools are very resourceful as they show you the monthly number of searches for that keyword as well as show you the intensity of competition for the keyword(s).
What are some of the keyword structures you can use?
You can include add-on phrases to the keyword search, such as:
…in my area
…near me
…experienced
…affordable
Mobile-friendly websites are better
Optimize your website so that it is accessible by gadgets such as smartphones and tablets. Nowadays, a website that’s not mobile-friendly will not feature at the top. You can check this by visiting the Google Mobile test site. Ensure your website is mobile-friendly before putting it up for electrical SEO.
Electrical SEO- On-site optimization
Building a robust website with valuable content and user experience
Multimedia placed on your page will, by far, increase the on-page time, prompting google to reduce your bounce rate. Strategically placed videos of workers working are likely to boost your electrical page view time.
Stock images tend to spoil your ranking as people think they have been downloaded. Avoid them at all costs. Instead, skillfully made images will earn the trust of users who translate into customers.
A page for a service!
As seen earlier, a page for each service will help you be as granular as is required. You will need to optimize each of these pages by strategically placing the primary keyword in the title, header, and the rest of the page.
Main keyword in title and H1
Use the main keyword(s) in the title and H1 (header 1) and the suitable keyword in H2 or H3. Something like “Electrical experts in Denver” along with other factors will give you a good score.
Widespread use of the keyword in the electrical website will help your site rank high, as more of the search keywords are contained in your website.
Meta descriptions
These are descriptions below each search result title, giving some little information on what the page or the post is all about. Use a meta description that is captivating enough to drive clicks. With increased CTR comes a better SEO ranking.
Name, address, and phone at the page bottom
Advanced tools like Schema are useful for adding a name, address, and phone number to your website. This scripting gives the search engine information about your company, and the information includes a physical location, services offered, and the nature of your company.
Blogging on trends
Updating your company website weekly is an excellent way of adding content to your site as well as explaining some electrical-related services you offer.
Electrical SEO- Off-site optimization
Optimize Google My Business Listing
Verifying your business location is an essential thing for electrical SEO. Once verified, respond to all user reviews on the Google My Business dashboard, and it boosts user trust as you appear to be active on the page.
Get high-ranking citations to promote your brand
Being listed by the major business directories has the effect of telling the search engine that yours is a significant brand and thus ranking higher.
Use the top leveraging tools for online reviews
Bargaining chips such as Grade.us and building active online reviews will enable your electrical website to gain reviews on Google My Business or social media platforms.
Create authentic and suitable links that point back to your site from outside
Gaining a listing on websites such as Yelp is a great way to secure a listing with Google. These sites are also major directories.
The secret to securing a position at Google’s top 3 listing
The main determinants of your electrical website’s ranking on Google Map are Google My Business and Getting Listed
Google My Business encompasses listing on major directories and social media platforms. Reviews on Google My Business play a very significant part in ranking. For this reason, amass as many Google reviews as you can.
A Recap on the new electrical SEO Strategy for the future. Create a page for each of your services within your electrical website. Indicate the geographical area that you cover.
Optimize your website for mobile accessibility.
The keyword on your title and header will increase your site’s chance of being ranked.
High-quality and relevant content on each service’s page will be very appealing to the user, thus more on-page time.
Multimedia content makes your site more appealing, increasing the time spent on the page. Suitable images and videos increase the time spent on the page.
Google review is a massive boost for top listing. Get as many reviews as possible.
Invest in a reputable citation.
Regularly update your website and service through blog posts
Build admissible local and relevant links related to your area of operation to aid you in the ranking.
Utilize paid search to help you gain leads rapidly.
Search Engine Optimization (SEO) is a means of increasing the quality and quantity of traffic on your website from organic search engine results. The tasks included in Search Engine Optimization are creating high-quality content for your website that is optimized for search engines, searching for keywords, utilizing them efficiently in your content, and building effective backlinks.
When performing search engine optimization, there are some factors that you need to consider that can determine whether your optimization is done efficiently.
Firstly, there is the quality of the traffic on your website. So what exactly is the quality of traffic? It means that you can track exactly where the traffic on your site comes from. Quality traffic is the traffic that comes from all searches related to the content on your site.
It has to come from sources that are relevant to your content.
Secondly, there is the quantity of traffic on your site. The more people you have coming to your website, the better. Once you establish the quality of the traffic, it is all about increasing the quantity.
Lastly, there is a need to increase organic results. This is the traffic that comes from sources that you did not have to pay for. If traffic comes from the ads you paid for, this is not organic traffic.
WHY IS SEO IMPORTANT?
Search engine optimization is an essential part of increasing the traffic on your site and eventually increasing your website’s profit. Most of your expected traffic is bound to come from various search engines – Google, Bing, and Yahoo. These search engines tend to scan, analyze, and crawl through every website and evaluate them in terms of their content. They strive to bring their users as good search results on the search engine as possible.
These search engines use an algorithm that determines whether the content on a certain site is appropriate and in line with a certain search result. This algorithm is hard to predict or calculate, but SEO tries to use techniques that try to come close to that algorithm as best as possible.
To increase the quality of traffic that comes to your site through a search engine, you must optimize it for search engines. This is where search engine optimization comes in. With search engine optimization, you can increase the volume, or rather, the quantity of traffic on your website. More traffic on your site means more opportunities for conversions, and conversions mean profit. Some phrases and search results also pay per click, which means that the more clicks you have, the more profit you can generate.
HOW DOES SEO WORK?
Search engine optimization is not something that can be done instantly and will work overnight. Rather, it is a long-term process that will demand plenty of time and effort but can be very rewarding if done right. While there will be some results in the short term, it is all about creating a site that will make you profit in the long run.
Arguably, the most important factor of good search engine optimization is creating quality content that will be SEO optimized and attractive to the users. This is certainly easier said than done, and it requires a lot of time, research, and effort to succeed. First, you need to research what the keywords are for certain fields and then rewrite your content in such a way that it contains those keywords. You don’t want to include too many of those keywords. The algorithm is designed in such a way that it detects that and can even hinder your site.
Then there are on-site and off-site optimizations. On-site optimization is a part of search engine optimization where one improves the elements on their site to improve the search ranking. The elements that are included here are title tags, meta descriptions, headings, sub-headings, internal links, and more. Off-site optimization is where you optimize the links from the site and the social media connected to the site. You have to strike the right balance between the two.
CONCLUSION
To conclude, SEO stands for search engine optimization, which is done to increase quality traffic on your website. If you need a partner to manage all your online marketing campaigns, please schedule a free strategy session with our growth experts to get started today!
