Tag: Website design and development

Top 10 Plumber Marketing Mistakes To Avoid

Post author By BlackStorm Home Service Marketing
Post date October 26, 2022

Plumbing companies like yours want to eliminate unwise, wasteful spending. I don’t know how many plumbing contractors enjoy spending dollars on marketing. They understand it’s important, and they might even allocate some advertising budget to it. But they don’t enjoy it. It’s challenging to put your hard-earned dollars out into the world without a guarantee of more clients, leads, and revenue. We get it.

The sad reality, though, is that are no real warranties in plumber marketing land. There are tons of variables, and too much that’s out of your reach. If you want to maximize your revenue or profits, then your marketing budget should be tightly reviewed and monitored. There are numerous ways you can waste their plumbing marketing dollars which we will discuss in this post. No plumber wants to see their hard-earned money going down the drain, and each plumbing contractor wants to tirelessly ensure their advertising budget is correctly utilized.

Biggest Plumber Marketing Mistakes (And How to Fix Them)

Here are a few common blunders we see plumbers make when promoting or marketing their businesses. Get rid of those strategies, and you will generate consistent leads or revenue for your company every month.

1. Putting all their eggs in one basket

You have potential customers at various stages of your sales funnel and hanging out in all kinds of the spaces-at-home where they might come across your door hanger, performing research using Google, scrolling through Facebook, and out in the neighborhood talking with their family and friends. By spending too much of your advertising or marketing budget on one channel, you will risk missing a huge percentage of prospects searching for your plumbing services elsewhere online. A plumbing marketing plan crafted to drive more leads and therefore, more clients needs to be purposely diversified.

2. Improper Ad Spending

Not all ads should be focused on improving brand awareness, and a good advertising strategy should strike a good balance of non-lead generation vs lead generation spending. Yes, brand awareness is crucial, but further steps are required to get conversions.

Your ads must have a compelling call to action. Such CTAs like contact us form or link, phone number, or special offers will assist to skyrocket conversions. Brand awareness can’t be the only focus. If all you are doing is advertising-spending money on radio spots, print ads, and even internet marketing campaigns and not engaging in marketing- establishing relationship-adding value, gaining trust, and providing unmatched/superior customer service, you may as well as spend your plumbing marketing dollars and create a match for them.

3. No Tracking or Monitoring System in Place

Do you know where your plumbing leads are coming from? Do you know which ads or even which platform generates most of the best plumber leads?

You will never understand how your campaigns perform without proper measuring and analytics.

At a minimum, you need to have analytics connected to your advertising platform for proper attribution. As you scale the complexity of your internet marketing advertising, you might want to use phone call tracking, a customer relationship management tool, and marketing automation.

4. Targeting the Wrong Plumbing Keywords

If you are investing in Pay-Per-Click (PPC) Google Ads for plumbers, make sure you are targeting the best keywords. If you are guessing, you are likely to waste money or at the very least, missing chances to leverage your ads for more leads.

Plumbing keywords work best when they are based on intent. Digital advertising is useless without targeting the right keywords, and these keywords are what prospects use when utilizing and researching search engines.

One good example is targeting the wrong geographical area. This could include focusing on an area where your target audience/clients don’t live. Don’t make the blunder of mistakenly targeting Murfreesboro, TN when your audience lives in Miami, Florida.

5. Lack of Consistency

Plumber marketing works best when you have a consistent message and strategy. Inconsistency can cause confusion. Ensure the key business information, such as name, phone number, and address, are all consistent wherever your plumbing company is mentioned online.

Likewise, dividing resources thinly or abandoning them too fast can lead to wasteful ad spending. Make sure your marketing campaigns, such as a newly launched Google Local Service ad for plumbers, have enough time to generate sufficient time.

6. Being Anti-Social

Your potential clients are on social media. When they type “anyone who can recommend a plumber?” as their Facebook status, it would be great if people mentioned you, and it would even be more awesome if people mentioned you. It would be helpful if they would tag your Facebook page so a prospect could so check out, learn what kind of business you are, and see what other clients are saying about your plumbing company. But if your Facebook business page is dying or dead, that sends the exact wrong signals. Don’t underestimate the importance of social media advertising in your plumbing marketing plan.

7. Not Understanding Customer Behavior and User Intent

Knowing who your clients are and how they behave is the initial step to successful plumbing marketing campaigns. If you don’t know your clients, the campaigns that you run are bound to fail since you are targeting an audience that is in no way interested in your plumbing services.

As an example, we took an ad campaign for a plumbing contractor that had already spent hundreds or thousands of dollars on the keyword “Car AC repair.”

What a waste!

We fixed it by adding the term car as a negative keyword so our ads wouldn’t compete and display with the local mechanic. Actually, qualified clients use multiple keywords when they try to find plumbing services.

8. Poorly Targeted or Written Ad Copy

One of the most common blunders plumbers make is copying ad content from other advertisers. This can be an efficient strategy to save time, but if you are not keen on the ads shown, it may do more harm than good since they have the same keywords as yours, and their ads may not fit your business image at all.

Also, if you are not keen on the ad content you use, it may be too unclear or vague about what your company offers, so prospects will have a rough time understanding how your plumbing services actually assist them. The result? They are most likely to click through to learn more about your company.

Create a compelling ad copy by:

Using a unique selling proposition
Use special characters and numbers to stand out
Use keywords
Use a headline and question
Keep it reader-friendly and simple

Next, you will require to ensure your ads to the appropriate landing pages. If you have ads around plumbing services and point them to your homepage that begins off talking about who you are and the number of years you have been in business, you are likely to convert clients that you will be sending that traffic to a particular landing page about 24/7 plumber services.

9. Not Targeting Paid Search Ads

Online advertising is an excellent way to improve conventional advertising (such as billboards, radio, print, and more) you may be doing (and internet marketing is often more targeted and cheaper).

Demographic and geographic targeting in paid search advertising should be more specific. Leads will not come if your targeting is left untouched or unclear. Know where your clients reside and what resonates with them. Target your ideal potential clients with purpose.

10. Broken Plumbing Website Pages

Broken site pages cause frustration to your prospects. If a customer lands on a site page (also known as a 404 page), they will normally click off your website. If a paid ad leads a client to a broken site page, that is even worse since you have just paid for the ad click.

If you are planning to run advertisements, ensure to send them to a working landing page. This page should have helpful and useful information, as well as a clear call to action so the customer can take a meaningful next step (like completing a form or calling).

Fix These Plumber Marketing Mistakes: Find Your Perfect Clients with Better Internet Marketing Strategies with Blackstorm Design + Marketing

Promoting business within a particular industry calls for a specialized marketing plan for it to be effective. This is why investing in a plumbing internet marketing agency, like Blackstorm Design + Marketing, is crucial for plumbing businesses to attain successful advertising initiatives.

Blackstorm Design + Marketing‘s internet marketing professionals can assist assess your online assets and developing a custom marketing strategy to improve your online presence and get more service calls and more clients.

Search Engine Optimization (SEO)

The initial step to ranking your plumbing website in search optimization. Blackstorm Design + Marketing can help improve your plumbing SEO strategy, so you boost your online visibility. Our search engine optimization professionals will audit your plumbing website and recommend key SEO activities to help particular content and pages rank higher in search results.

Pay-Per-Click Advertising

Pay-Per-Click or PPC ads assist you to obtain targeted traffic that is likely to convert. Blackstorm Design + Marketing’s online marketing for plumbers has exceptional PPC professionals to help you in managing effective PPC campaigns for your company. With the assistance of plumber internet marketing experts, you can obtain more plumbing leads with pay-per-click advertising.

Website Design and Development

We provide web development and design as the main feature of plumbing internet marketing services. Whether you want to create a new plumbing website from scratch or revamp an existing one, our talented web designers can help. We ensure that your plumbing website is easy to navigate, fast, and has calls to action that skyrocket conversions.

Social Media Marketing

Clients are now expressing their perceptions about local businesses like yours on social media, so your plumbing business shouldn’t be left. Blackstorm Design + Marketing’s social media experts will assist you on how to have a great following and generate more sales.

Online Reputation Management

Customers are nowadays looking at online reviews before making a hiring decision. For service-based businesses like roofing or plumbing, online reviews are vital for your plumbing company’s online reputation. With positive review ratings, your business has a higher chance of generating sales and leads.

SEO Content Writing

Whether you require copy for your email marketing campaign, web pages, or blog. At Blackstorm Design + Marketing, we have experienced writers, copywriters, and editors who can help you with your content writing requirements. Publishing relevant SEO content for your company improves brand awareness, which is just as important as generating leads.

Developing a result-oriented, comprehensive plumbing marketing plan can be overwhelming as a plumbing contractor, after all, you are not a marketing expert.

If you are tired of wasting your marketing dollars, schedule a free discovery call with Blackstorm Design +Marketing to get a plumbing marketing strategy that will help generate consistent leads or revenue every month today.

Marketing Plumbing

The Top 11 Reasons Why You Need To Partner With A Specialized Plumbing Marketing Agency

Post author By BlackStorm Home Service Marketing
Post date July 20, 2022

If you are a plumbing company owner, you understand that marketing is an important part of your business. No matter how good your plumbing service is, you will not have a consistent stream of customers if nobody knows about it. Many plumbers begin by taking care of their marketing on their own, but what if you want to level up your plumbing company?

You should and could hire a plumbing marketing agency for several reasons. Perhaps doing marketing on your takes too much of your time, your advertising campaigns are underperforming, you want to enhance the quality of your communication and marketing, or you just don’t like the creative process.

Like any other profession, you require continuous practice, learning, and exposure to master plumber marketing and understanding of demographics. Whether it is SEO, social media coordinating, articles, e-books, or copywriting will make you an instant authority on the subject; this is where plumbing marketing agencies come into play. Without further ado, let us dive into our post.

Definition of a Plumbing Marketing Agency

A plumbing marketing agency is a B2B service that provides a wide range of internet marketing services. Some agencies specialize in two areas of marketing, and other agencies are large to handle any marketing task you could give them. Some of the internet marketing services could include:

Social media marketing
Website design and development
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Pay-per-Click Advertising
Content Creation/Copywriting
Online reputation management
Email marketing
Retargeting

Plumbers contract internet marketing agencies since they may not have the in-house experience to perform all these tasks to meet their client acquisition targets. Or they may have limited in-house experience and require help scaling up their efforts. Whatever the reason might be, an internet marketing agency can assist a plumbing company to attain goals such as:

Increasing sales
Building brand awareness
Driving traffic to a plumbing website
Establishing client loyalty
Engaging clients

Still not sure if outsourcing a plumber marketing agency is worth your money or how exactly it will benefit your plumbing company? Here are the 10 main reasons a marketing agency can assist you and why you require to partner with one.

10 Crucial Benefits of Hiring a Full-Service Plumbing Marketing Agency

1. Expert Guidance for Making Marketing Decisions Based on Scientific Data

Digital marketing for plumbers is all about numbers. Any reputable plumbing marketing agency understands that. So the agency you partner with should utilize analytics for the advertising or marketing campaigns they run. At BlackStorm Design + Marketing, we give you reports that are driven by proven, factual data. We also offer resources to plumbing contractors with tips to improve their online reputation.

2. Leverage Specialized Expertise and Skills

When you hire an internet marketing agency for plumbers, like BlackStorm Design + Marketing, you obtain access to a team of professionals. Marketing is a wide term and incorporates a multidisciplinary approach. To help your business operate at its best, you should plan and utilize an integrated strategy to target your audience/market.

While working with a specialized plumbing marketing agency, you can tap into the knowledge and expertise of specialists. You can use the skills of SEO specialists, PPC experts, dedicated website designers, project managers, content creators and writers, and many more.

3. Helps you focus on revenue-generating campaigns based on your target audience

As an experienced plumbing marketing agency, BlackStorm Design + Marketing understands the essence of generating revenue for companies like yours and the right tactics to deliver successful company outcomes.

Acquiring experience partnering with plumbers of many sizes, a plumbing marketing agency will no doubt enhance the decision-making process concerning your budget-resulting in more efficient ad spending and a higher return on investment.

4. Benefit from the full skillset

A specialized marketing agency is equipped to deal with all aspects that come with an advertising campaign, including tasks that both indirectly and directly affect the success of your online marketing campaigns. A marketing agency generally consists of a team of experts in various fields of expertise including SEO, graphic design, social media marketing, website design, copywriting, and more.

It would come at a higher cost if you had to outsource these different services or profiles. Additionally, you may not require all these skills on a daily basis. A plumbing marketing agency can thus offer a great solution for the problem since you would obtain what you desire without the complexity of “people planning.”

Further to alleviating the complexity of managing people, a plumber marketing agency typically has an excellent understanding of plumbing industry trends. For that reason, agencies handle projects and campaigns in a more strategic and structured way providing a more streamlined approach with less trial and error.

5. Get Unbiased Perspectives on Your Marketing Campaigns

Home service marketing agencies work with various businesses across multiple sectors. This offers them a deep level of insights concerning the best practices for every kind of business, depending on your company’s size, objectives, and budget.

Hiring a plumbing marketing agency will provide you access to the vast expertise and knowledge possessed by the agency’s professionals, who as your trusted experts, will assist you identify the best platforms to grow your company.

In addition, a plumber marketing agency would offer you an independent, unbiased perspective.

6. Focus on Running Your Plumbing Business

In most cases, internet marketing implies hiring new talents outright to run the campaigns. Plus, it will require some of your attention because you will be working with an in-house team. Remember, setting up the campaign and team will take time and resources.

This can be a tedious and time-consuming process, and an agency comes in handy to lighten this burden off your shoulder. You don’t spend months training your digital marketing team, and that time can otherwise be utilized for growing your plumbing company from the inside.

With a specialized plumber marketing agency, like BlackStorm Design + Marketing, you just need to share your objectives/ goals and their timeframe.

There is no onboarding, training, or managing of another team. All the aspects of your digital marketing are dealt with internally by the agency’s team, and this frees up your time to operate your business better.

7. Custom Cost-Effective Solutions

When deliberating over hiring an online marketing agency, many plumbers typically compare the cost of outsourcing an agency to that of an in-house operation. You will be amazed to learn that a plumbing marketing agency is less expensive over time.

Agencies work as independent contractors, so you reduce the need for payroll taxes. You also eliminate the recurring expenses of having full-time employees, such as salaries, benefits, and health care costs.

Some of the tools you require to manage campaigns also come at a hefty upfront payment or subscriptions. Most reputable plumber marketing agencies already have the crucial internet marketing tools, so you won’t require a dime to obtain one.

8. Boost Scalability

One thing that makes a plumbing marketing agency your best bet for promoting your services online is their scalability.

In an ordinary setting, you will require to increase the size of your team whenever your plumbing company requires growth or want to start something new. This implies that your plumbing company will require extra resources to support and fuel its growth.

With a digital marketing agency for plumbers, that’s not the case. There will be no constraints on your team and no need to expand your team.

A good plumbing company should typically accommodate your requirements as your business grows. They provide several packages and plans that suit your business size.

Ideally, having a flexible and scalable agency is crucial, particularly when you are targeting new markets.

9. Always Have Access to the Latest Tools and Technologies

Let’s face it. Internet marketing requires the use of different technologies and tools to streamline every campaign. Unfortunately, there is no one-size-fits-all tool when it comes to digital plumber marketing.

Most of these tools are premium tier services, and the expenses increase with the addition of specific features or an upgrade. You will require keyword research, competitor analysis, paid search management, analytics, and automation tools.

The cumulative cost of utilizing these digital marketing tools can be expensive for small and medium-size plumbing contractors. Internet marketing services already have such tools in place to help you make the most out of your campaigns. You don’t have to fret about the recurring expenses that may come along with their use.

10. Niche Specialization

As a plumber, you must know that research is crucial to starting any campaign. You must learn your plumbing industry well, the latest marketing practices, and your competitors in the segment.

The onus of plumbing-industry-relevant advertising strategies is on the agency. They will research your target market and identify your competition. Plus, they follow the latest developments in the internet marketing space to guarantee quantifiable results.

11. Brand Development and Public Relations

Online branding is important for plumbing contractors to send the desired message of your company’s image to potential customers via positioning with visual identity services (logo or official printed materials) in addition to taglines and slogans and branding events to create a positive image about what your plumbing company represents in prospect’s mind. A full-service marketing agency for plumbers acts as a branding agency offering custom solutions to represent your company professionally to achieve desired brand positioning.

BlackStorm Design + Marketing Is Invested in Your Success

At BlackStorm Design + Marketing, we believe a plumbing marketing agency should be more than an online marketing vendor. That’s why we regularly invest in our technology, tools, and experts. When you partner with our digital marketing agency, you will have access to our team of professionals and benefit from our success within the plumbing industry, plus a dedicated success manager dedicated to your success.

Isn’t it time you partnered with a marketing team that specializes in your plumbing industry and wants your company to be a success?

Schedule a free discovery call with BlackStorm Design + Marketing to grow your plumbing business with our internet marketing services today.

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