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SEO

Top 7 Benefits of PPC Advertising for Small Businesses

Top 7 Benefits of PPC Advertising for Small Businesses

Building a business from scratch can be a difficult and challenging thing to do, especially if you are just starting out. Whether you are a pro or not, the good news is that with a few marketing strategies, you can be able to turn your business into something big. One of the many strategies you can use is pay-per-click advertising. Also commonly referred to as PPC advertising, this can be a good option for any small business. Here are 7 top benefits for anyone looking to use PPC advertising for their business.

1. Increase Traffic to Your Website

One of the main advantages of PPC advertising is that it increases the amount of traffic to your website and related pages. If you strategically have the paid advertisement on the first page of a search engine such as Google, this could be all you need to increase your online visibility in no time.

2. Boost Your Sales

With increased visibility, thanks to paid advertisements, you can be able to translate the views you get into a customer base. If you offer quality products or services, chances are that your audience will buy from you and spread the news to others looking for the same products or services.

3. Monitor Your Advertising Expenses

With PPC advertising, any small business owner can be able to control their expenditure when it comes to advertising costs. Because PPC advertising allows you to pay for your advertising costs as you go along, you do not have to pay for those adverts that are underperforming. The good news is that you can always change your campaign strategy along the way and incur no losses.

4. Pay Only After Clicks

Another benefit of using PPC advertising is that you do not have to worry about keyword bidding wars. All you have to do is wait and pay after someone clicks on an ad on your website. This is cost-effective in the long-term.

5. Monitor Ad Performance More Efficiently

For most business owners, monitoring ad performance is difficult with traditional advertising. However, with PPC advertising, you can rest easy and monitor how your advertisements are performing in real-time. With he real time data that you get, you can proceed with a specific ad strategy or shift to one that markets your business better.

6. Enhance Your Brand Recognition

One of the best ways of enhancing your brand recognition is by remarketing your brand over and over again. For most small business owners, this is as easy as remarketing their brand using their PPC advertising. It is not only effective as the brand will stay in the mind of a potential customer, but this strategy is also cost-effective.

7. Ease of Use

Unlike certain traditional methods of advertising, PPC is effective in that it is easy to create and use. The fact that you can easily come up with one yourself also makes it a plus for small businesses.
If you want to try out PPC advertising for your own business, working with a professional marketing agency can work wonders for your business.

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SEO

How to Decide if PPC is A Good Fit for Your Business

How to Decide if PPC is A Good Fit for Your Business.

Pay Per Click Advertising otherwise abbreviated as PPC advertising is a type of paid digital advertising where the marketer pays a set amount of money for every time someone clicks on their ad. PPC works not only on the search engines such as Google and Bing but also on social media platforms such as Twitter, Facebook, and LinkedIn.  Nonetheless, this article is all about Good Adwords which is the pioneer PPC platform. Adwords places your ads in front of search engine users typically on the right-hand side and at the top of the search engines. We will also analyze the Google Display Network which instead of placing your ads on the search engines, places them on relevant websites where your target customers can see and click on them.
We will compare the two services so that you can make an informed decision on what would be best for advertising to your target audience.

Making the Decision on Whether PPC is a Good Fit

The first step in the decision is to analyze if you have the financial outlay to get into PPC. You need to analyze if you have enough of budget to pay for advertising or if you could be better of improving your organic reach. If you have set aside some funds for paid advertising, you need to ask if you should spend the entire budget on PPC or if there are other paid traffic sources you could test out.
PPC works really well if your target audience is actively searching for keywords that are a good match for what your business is selling. The budget of the PPC campaign is typically determined by the type of services/products you intend to promote, and the level of competition in the space.
Deciding on the Best Google PPC option that Fits your Strategic Goals:

Why Go with Google Ads

Google AdWords is great if you have an audience that is searching for keywords related to your content, products, and brand. Check out how to set up a Google AdWords Account and a budget here. However, before we set up an AdWords account, let’s look at the benefits of AdWords. You can only analyze the benefits if you have your digital marketing objectives in hand.
Benefits of Google Ad’s:

  1. Google provides the Google AdWords Keyword Planner which you can use to research terms that your target audience is searching for in the search engines. The best keyword terms that you can use for your AdWords campaigns are longtail keywords that you can get from the Keyword Planner.
  2. Once you have your long tail keyword terms that your audience is searching for, you then need to create compelling ads about the products and services that you offer.
  3. Set a daily budget so that you do not run out of the paid ad spend budget before the campaign period is over
  4. Your ads will be served to your target clientele on tablet, mobile, and desktop.
  5. Once you have enough data, you can measure the effectiveness of the campaigns. You can analyze the figures for the number of people that saw the ad, the percentage that clicked through to the website and number of sales attributable to the paid traffic.
  6. With Google AdWords, you can always test and modify your ad campaigns, restart and pose as you wish.

Why choose the Google Display Network?

The Google Display Network makes it possible to serve your ads to a target audience browsing the relevant sections of relevant websites in your niche. Check out how to set up a Google Display Network ad account and campaign here. However, let’s check out the benefits of the Google Display Network so that you can determine if it is the right fit.
Benefits The Display network:

  1. You get to choose from a variety of ad formats from video ads, mobile ads, image ads, and text ads.
  2. Highly target your ads so that they are only served to a specified audience. Using the topic targeting feature you can now place your ads on websites with similar topics to yours.
  3. You can select from pre-made ads, choose or customize or even build your ads from scratch.
  4. The automatic bidding tool ensures the maximum number of clicks while charging you as little as possible to ensure that you do not run out of budget spend before time.
  5. Frequency and reach reporting makes it possible to measure and track the performance of your ad. This makes it easier to analyze how many potential clients you reached and the conversion rate.
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SEO

Fix These Common Landing Page Problems & You’ll Make More $$$

Fix These Common Landing Page Problems & You'll Make More $$$

Fix these Common Landing Page Problems and Have Higher Conversion Rates With Your Traffic

Do you want to increase the traffic to your site and are considering using pay per click ads? Is it your desire to foster a productive landing page that will guarantee you an overwhelming user conversion rate? Look no further. We are here to show you some of the common landing page problems you should avoid at all cost. Read on!
Before we get into details, here is an overview of what we are going to cover;

  • Sluggish Page Loading Speed
  • Poor Quality Writings
  • Long Lead Generation Template
  • Unattractive Typography
  • Complicated Page Layout
  • Lack Of Mobile Phones Optimization
  • Having Several Call-To-Actions
  • Avoiding The Use Of Images or Using Outdated/poor-quality ones

Let’s now get into the details

Sluggish Page Loading Speed

No one wants to waste their precious time waiting for a page to load for information they can also get on other sites. Actually, according to recent studies, 40% of online visitors can only wait for at most 3seconds for a page to load. And one single second of page loading delay can lead you to lose up to 7% of your daily conversions. So ensure that your landing page loads at a super fast speed. And this should also apply to other pages of your website as they all should complement each other. To achieve this, get rid of all heavy-loading features.

Poor Quality Writing

This is one area of your website that you should prioritize flawlessness. The grammar, spellings, punctuation, etc, should all be impeccable. Also, be precise, brief and avoid the use of jargon. Use short sentences, numbering, bullet points, etc. Anything that makes readability easy and fast is welcome. Your reader should be able to know what you expect them to do within the first few seconds.

Long Lead Generation Template

Ensure your landing page offer is luring enough such that your visitors cannot dare resist it. Just ask for a few personal information such as their email and name to aid you to send it to them. If you come off as too invading, you will scare a lot of people away.

Unattractive Typography

It will be useless to write an impressive copy but have it not read because of your poor choice of typography. Take time to carefully choose your landing page’s colors, fonts, sizes, and layout carefully. Double-check if you must ensure your visitors can easily run their eyes through tour content and get the message.
Don’t use small and light fonts for your writing. Also, avoid matching its color or making it too similar to that of your background. Create an excellent piece of contrast when it comes to images.

Complicated Page Layout

It’s a common rule that no matter how advanced you feel internet users are, they still prefer reading stuff from left to right and top to bottom. So ensure that you place everything at its rightful place. That’s the headlines, form, etc, For example, it’s only right that the call-to-action remains at the bottom of the page.

Lack Of Mobile Phones Optimization

Nowadays, most internet users prefer accessing it through their mobile phones. This could be because of the convenience it provides. In fact, a study in 2017 rates mobile internet users at 70%. So you see, you will be missing out a great deal if your site isn’t optimized for mobile phone use.
Work on ensuring that the layout remains attractive, as you intend it to and don’t forget to consider their specific needs., especially when requesting for their personal information.
In fact, anyone who visits your site should have an option for mobile or web view. Don’t overlook that, by any means.

Having Several Call-To-Actions

When coming up with the content of your landing page, it’s advisable to only have one call-to-action in mind. Contrary to common assumptions that using multiple of them gives visitors choices, it actually confuses them and drifts them away from the intended message.
Just one call-to-action is enough to get individuals filling the provided information form. You only have to make it as compelling as possible. Make it simple and fast for your visitors. They have other things to attend to.

Not Using Images or Using Outdated/poor-quality ones

Humans are by nature visual beings. so by avoiding the use of it, it’s like you’re signing to losing the majority of them. The same goes to using poor-quality, stock photos, generic images. It leaves a not-so-serious impression to your visitors and so no one will take your message seriously.

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SEO

Why Your Losing Website Visitors

Why Your Losing Website Visitors

Why People Leave your website and you lose leads

Have you been wondering why you have not been enjoying desirable conversion results from your site, despite the good number of visitors it receives? Do you want to find out why people come and quickly leave your site without paying attention to your call-to-action?
There’s is definitely something you are not doing right and we are here to help you discover it.

Below is a list of some of the top website features that are a huge turn off to internet users.

But before we get into the details, check out this overview of what to expect;

  • Lacking Contact Details
  • Using Generic Photos
  • Unreadable font
  • Invading Live Chats
  • No Message
  • Several Ad Animations
  • Low-quality Design
  • Auto-play Videos/sounds
  • Use Of Sliders

Let’s break them down for you;

Lacking Contact Details

People want to be able to contact you whenever they are compelled you. They want to know you’re readily available and lack of contact information is a way of telling them you aren’t.

Using Generic Photos

People are always thrilled to see something new and they want to associate themselves with hardworking individuals. So if you’re only using stock or generic photos on your site, they easily associate it with laziness and it isn’t appealing.
No one wants to see you explaining your content with photos they have seen elsewhere before. It lacks credibility.

Unreadable font

No serious individual will waste their time trying to figure out what word your faint font is trying to bring out.

Invading Live Chats

They disrupt the smooth message passing process and people would rather switch to a different page for a quick read.

No Message

If you can’t clearly state what services or products you offer, then you won’t find potential customers either.

Several Ad Animations

Animations might be good when used selectively, but some animated ads lack a personal touch, so people would rather avoid them

Low-quality Design

If the design of your site is unattractive and complex, no one will bother to look around, no matter how good your products/services are. Customers are won with what they see.

Use Of Sliders

Choosing to use sliders on your site is one of the difficult considerations you have to make. Yes, they are good, but they consume time and more data bundles. So this might not go well with visitors with little time to spare.

Auto-play Videos/sounds

These ones are annoying and bite into your visitors’ data bundles. They also make concentration difficult. So visitors just end up leaving. If you must include them, at least give them an option to skip.

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SEO

Improve Your Rankings by Gaining Google’s Trust Algorithm

Improve Your Rankings by Gaining Google’s Trust Algorithm

You’ve been there. You designed a beautiful website, filled it with engaging content, and optimized it for SEO but then the moment of truth arrived.
You typed your keyword into Google, sure that your new website would at least make it to page one or even the top spot. But to your disappointment, it was nowhere in sight, not even on page two.
What went wrong?
Why did your site not rank as highly as you expected?
Does Google hate you?
No, it has nothing against you. It just doesn’t trust you, at least not yet…

How Google Works

But why doesn’t Google trust you? To know the reason ‘why’ you must first understand how it works. In the past, keywords were the main ranking factor. So with a high keyword density, your site was sure to rank highly.
Today, however, the algorithms prefer relevance to keywords. A relevant website provides value, gains people’s trust, and attracts more visitors. And in turn, Google rewards it with a high ranking.
Which brings us to the next question: How do you gain Google’s trust? Here are a few ways how.

Proper Indexing

When your website launches, Google’s robots crawl over it, searching for key data. At the top of their search list are keywords, domain age, domain authority, and content quality – all key ranking factors. Shortly after, the bots send the data back to the search engine for indexing and ranking.
Now, what happens when they fail to crawl over your site properly? Two things.
One, insufficient data makes it back to Google, which then considers your site less trustworthy than it really is. For this reason, confirm through Google Analytics or domain.com whether your page is properly indexed. If it isn’t, request to have the bots crawl over it again.
Two, no data at all finds its way to Google. Your site remains unindexed and, therefore, invisible to internet users. In such cases, take another look at your robots.txt file. It tells the bots which pages to crawl and not to crawl. If it’s poorly coded, it stops them from reading your entire site. So read its contents carefully and correct any errors you find.

Proper Website Design

Google trusts well-designed websites for obvious reasons. They’re more engaging and user-friendly. And they all have the following features in common.
For starters, they work on mobile devices, read flash, and contain image captions or alt tags. What’s more, they feature straightforward menus and live links, making them easy to navigate.
If your site fails to meet these requirements, upgrade it. Otherwise, Google will drop its ranking.

High Traffic

Internet users looking to search engines for one thing only – answers. After typing a keyword or question in the search bar, they expect the links in the results page to provide a solution to their problem. So when they click on your link and it provides none, they quickly leave it, never to return.
But if your link answers their queries, they flock to your site in droves. Google then notices the increase in traffic and rightly assumes you provide value to your visitors. And in response, it boosts your trust ranking

Google’s Guidelines

Google frowns upon and even penalizes any site, which violates its guidelines. Is your website guilty of these violations? Let’s find out.
Have you duplicated pages, used spammy links, or written worthless content? And has your site been recently hacked into? If you’ve answered “yes” to any of those questions-fix the violations or Google will continue to distrust you.

Original Content

Have you ever opened a website, only to discover that it’s a carbon copy of the one you’ve just visited? How did that make you feel? Disgusted, most likely.
So why should Google feel any differently? In fact, it hates copied content so much that it has created algorithms not only to detect plagiarism but also to penalize it.

Fresh Content

You created original, useful content years back, and it ranked highly. But since then, its ranking has steadily dropped, yet you’ve not altered the content. What could be the problem?
It’s your doing nothing. Google loves fresh content. But that doesn’t mean you have to write new material every day. A post a week is often enough to maintain high trust rankings. Alternatively, update your current copy regularly.

Keyword Use

Earlier, we saw that Google no longer focuses on keywords as it used to in the past. Should you then ignore them altogether? Absolutely not!
Researched and targeted correctly, keywords drive traffic to your site. After all, they reveal better than anything else what it’s all about. But when using them, focus less on density and more on LSI keywords, which are keywords related to the main keyword.

Anchor Text

It’s common practice to use keywords, both chose and LSI, as anchor text. Unfortunately, keywords sometimes sound unnatural when used in this way. And when they do, Google notices.
Its Penguin algorithm then considers your content spammy and untrustworthy. Even worse, it demotes you from your rankings, the penalty it reserves for all spam.

High-Quality Links

As you’re well aware, links raise your SEO profile. But in your quest to add them to your site, avoid any linking to and from new, low-authority, or banned websites. Google considers such links as questionable and understandably so.
Now, what do you do if you already have them on your site? You have two options. One, remove them and replace them with better ones. Or two, disavow them.

User Experience

Earlier, we saw that Google loves well-designed websites with a focus on user experience. But what exactly is user-experience and how can you apply it to your site? For the answer, think back to your own experience.
Don’t you just love fast-loading sites with easy navigation, few pop-ups, no broken links, and engaging content? So will your site’s visitors.

Engaging Content

To grab your visitor’s attention and keep it, create engaging content. Besides the rules of grammar, also apply the rules of common sense. For instance, write short sentences and paragraphs.
Unlike large blocks of text, they seem less intimidating. Likewise, avoid jargon to make your text readable.

Mobile Compatibility

Rather than use a desktop computer, most internet users now access the web through their mobile devices. Google knows this. So from 2018, it has been prioritizing mobile-friendly websites in its search results and index. To make the most of this change, ensure your site is mobile-compatible.

Social Media Compatibility

As far as Google is concerned, social media is not yet a ranking factor. But make no mistake: The platform directs traffic to your site, which as we saw earlier boosts your rankings. So post regularly on social media and make sure to include social media links in your site.

Conclusion

To rank highly on Google, focus on building trust with both the search engine and your visitors. Fortunately, this is an easy thing to do provided you’re willing to apply yourself.

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SEO

Simple Tweaks to Make Your Words Sell More

When To Use SEO in Home Service Business

In the world of marketing, language is as important as it is powerful. It not only allows you to connect with your target audience but also spurs them to take action. And the language, in this case, is largely defined by the words you choose to use. So what options are there for you to explore? Well, let’s just delve straight into words that sell or words that can work great for your marketing strategy:

Understanding Marketing Power Words

Power words, in the marketing sphere, are basically words that trigger emotions in the brain of the consumer. Such words as WHAT, HOW and WHY can grab the attention of the reader, prompting them to take action. The words are mostly effective when used in the headlines because that’s most certainly the first line the reader will see.
You’ll also need to use Power Words sparingly in your marketing copy, in order to give them the much spark that they need within the content. Research has shown that using such words for business pages not only helps draw more readers but also increases sales significantly.

Tip: Always put yourself in the shoes of the reader and imagine how you would want them to feel. This will help you come up with the right power words to use in your marketing material.

Words About Saving

Almost every shopper out there is always figuring out how to get quality products and/or services at discounted or reasonably cheaper prices. So if you have genuine offers in store, the least you can do is use attention grabbing words to pull customers to your side.
Words such as Save, Cheap, Reduced, Lowest and Bonus can come in handy in that regard. You are also free to use other words like Win, Free and Discounted. They are attention grabbers too.

Guaranteeing Words

Anyone who wants to purchase a product or service would want to get something that will not only assure them of great usability/functionality and genuine value but also one that will last. It is such assurance that can prompt the reader to forgo the competitors’ product/service and come for yours.
Examples of guaranteeing words include, but not limited to, the following:

  • Risk Free
  • Dependable
  • Lifetime
  • Proven
  • Delivers
  • Safe
  • Easy

Words with Urgency

These are marketing words that create a sense of urgency. They mostly encourage readers to act quickly and take advantage of the offers and deals in line before a certain deadline elapses. Examples of such words include Hurry, Quick, Limited, Act, Fast, Immediately, Rare, Now and more.

Words That Insist On Quality

In a market that’s filled with countless substandard products and/or low-quality services, it is almost inherent as a business to stand tall and let your quality products or brand be counted. And that’s where the power of words comes in.
Such words as the following can do great in endorsing your product/service to readers:

  • Professional
  • Exclusive
  • Best
  • Top
  • Ultimate
  • Improved
  • Unique

How to Address the Target Audience

An effective marketing strategy comes down to how you address the readers. People would basically want to know what is in for them. So, when writing content, be sure to do it as if you are talking to an individual and not addressing a crowd. The word ‘YOU’ in this case can do the magic.

Conclusion

These are just the basics of getting your marketing right when the crafting content. And the principle here is quite simple. If you understand what readers and consumers are looking for, you’ll never miss the most appropriate words to use.

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SEO

16 Tips to Turn Your Website Visitors into Customers

16 Tips to Turn Your Website Visitors into Customers

Internet marketing is becoming a science, requiring thoughtful and data-driven decisions. These decisions are geared towards driving more traffic to a website and perhaps even more importantly, to optimize conversion rates. Optimizing your web-page’s conversion rate is a process, a systematic process that tweaks and modifies elements of a webpage in order to lower visitors bounce rate and increase the percent of web visitors to take action. Whether that be signing up for your email marketing list, making a purchase, or filling out a form; the action depends on your website niche.
So, how do you make this magic happen? Science! And here is the science behind it broken down into 16 easy steps.

1. Track website data

You want to take action to improve conversion, but do you know where you stand? Having analytics tools installed will help you track important information about your visitors and the actions they take while on your website. This is key information when strategizing on areas of improvement in functionality on your website.

2. Beef up your site’s security

Turns out lots of people (50%, in fact) scan through to see your site’s security before giving personal information. If you want them to sign up or take any action on your site, ensure that your https is secured.

3. Got speed?

If your website takes more than 3 seconds to load, you’re losing visitors. If your site is photo heavy, this may be one of the reasons it’s slowing down. To solve this, compress your images using CDN (Content Delivery Network). It compresses the size without compromising on image quality.

4. Have an enticing and to the point title

If you don’t snare the visitors’ attention within the first five seconds, chances are they’ll lose interest and move on to your competitor’s websites. We don’t want that. Have a concise and descriptive title that gives them an overview of what you’re talking about but doesn’t give everything away. You want them to keep scrolling!

5. Don’t slack on your CTA

Your CTA (call to action) is the heart of your web-page—it tells the visitor exactly what you want them to do. But people don’t like being told what to do, so you have to be crafty. Don’t be boring. Boring is bad. A good place to start in crafting a good CTA is to understand your niche and use words that appeal to them.

6. Have credible validation to your claims

Visitors want to know that if they purchase from you or sign up for your list, they’ll get good value. If you can verify your offer with a credible third party, you’re easing their worry and ensuring their purchase or action is worth their time.

7. Optimize bite-sized high impact copy

You don’t want to bore people with long sentences, they’ll lose interest. Make it short and sweet with lots of nutrients—the first 14 words are your pitching points. Your visitors want to get straight to the point in as little time as possible, make their decision, and move on. The more you can help them do that quickly, the more likely they’ll like you and want to purchase from you or sign up!

8. Use videos

If you have a YouTube channel, it’s a great idea to embed your videos onto your website. Not only do you source for potential views and subscriptions, but you are increasing your interesting factor that sways your visitors’ decision in your favor. Careful though! You don’t want your video to direct your visitors to another video (likely a competitor’s), so turn off related videos before posting.

9. Show off your impact

Having positive reviews is a great way to show your visitors that you are a safe bet! If your product has worked for others, it’ll likely work for them too.

10. What’s in it for them?

Your visitors already know what they want. But how does your service give them what they want? In your copy, focus on the “why” of their action. Why should they purchase from you? Why should they trust you? Listing key benefits will certainly boost your CRO.

11. Use high impact photos

Free photos are great! But if you randomly select photos that don’t emphasize or support your words, you may be working backward. Select photos that support your talk and appeal to your viewers’ sensitivities.

12. Share valuable content

Give value to receive value! It’s just that simple.

13. Don’t ask for too much information

If you have in-built forms, be careful with length. Too long, and they’ll give up along the way. Be short and concise on the first encounter. Plus, chances are you’ll have plenty of other chances of gathering their data as you build your relationship.

14. Integrate live chat support

Buyers who have live support feel valued. If you can invest in a virtual assistant, do so. It may make a difference between a bounced visitor and a converted visitor.

15. Encourage social media connections

At the very end of your pitch, encourage your visitors to connect with you on other platforms. This should come at the end because you don’t want to distract them before you make your point. Plus, if they do follow you on social media after putting up with your content, you probably have a solid lead there.

16. Mobile friendly optimization

42% of your searchers will use their mobile phones to search for your services. You want their experience to be just as smooth and fast as the PC experience.

See? Science.

These tips have been proven by marketing researchers and now you have the power to make your website as good as the marketing pros!

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SEO

6 Quick On-Page SEO Tips To Boost Your Website Rankings

6 Quick On-Page SEO Tips To Boost Your Website Rankings

Tips To Boost Your On-Page SEO Factors

Are you struggling to improve the SEO ranking of your website? If yes, then you may need to consider other factors other than the keywords alone.
Search engine algorithms don’t only evaluate the relevance of the keywords you use, but they also rate other details from your page. For instance, they evaluate how long visitors stay on your page, the bounce rate of your site, broken links, the pages viewed and so on.
Using keywords to attract visitors and increase traffic on your page is, therefore, just half of the story. In this write-up, we will look at the various practices that you can apply to boost your on-page SEO. Check them out:

1. Use outbound links

Make your content more relevant and useful to your users by linking out to different authority sites. Outbound links give your visitors in-depth information on what they need to see.
Links increase the relevancy of your content and send trust signals to Google. With time, the signs improve the ranking of your site. However, avoid using too many outbound links as many users may find them distracting.

2. Use visual content

Include attractive and relevant visuals to break the reading monotony for your readers. The visuals could include videos or pictures which pass the same message as the words. Since most visitors are always in a hurry, the infographics can help them to stay glued for an extended period as the content would look more interesting.
You should, however, make sure that the infographics are clear and large enough such that the users don’t strain to see or watch them.

3. Increase the speed of your website

As mentioned earlier, most visitors have limited time when using search engines. Even if they had all the time on their hands, a slow loading website would be the last option they would need. For this reason, ensure that your site loads as fast as possible.
If possible, it should take 5 seconds or less. You can achieve this by switching to the fast web hosts, using the content delivery network or even by compressing your images.

4. Improve readability

Your audience should not struggle to read or understand the content on your site even when they are well educated. Content which is difficult to digest is always a turn off to the readers, especially now that there are many options to switch to. They will just click away and visit the pages written in simple language, which is simple to understand.
Besides the visitors, some experts believe that Google evaluates the readability of your content when ranking your page. To improve this, use the readability score, the readability statistics in Ms. Word or the readability test tool.

5. Use short URL

Some social media platforms such as Twitter have a character limit. This means that you have to remain relevant and concise when posing your tweets. Using shorter URLs helps you to put quick but accurate information.
Moreover, shorter URLs are beneficial to users who use mobile phones to read the content. It also allows users to remember it with ease. However, no matter how short it is, always ensure that it contains the relevant keyword for optimal results.

6. Informative title tags

The title of your content should contain the main keyword. Your visitors should be certain that they will get the information they need by just reading the title.
If possible, make your title short enough for it to remain relevant. Although there is no character limit for titles in most sites, Google puts an ellipsis to longer ones.
All pages should also have an H1 tag heading as it improves the flow and continuity of your words while still giving it a professional appearance. The headline should brief the readers what the content is all about.

Conclusion

On-page SEO is among the top processes that you can use to run a successful SEO campaign and achieve higher rankings with ease. The survival chances of the website will be minimized if you don’t optimize it in the right way. Above all, make sure that your off – page SEO combines well with the on-page SEO and technical SEO. The interception of these three processes will give you the best possible outcome.

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SEO

Helpful List of the Different Types of Web Hosting

Helpful List of the Different Types of Web Hosting

A List of  Different Types Of Website Hosting Options Available

There are several types of web hosting. The differences are primarily based on the infrastructure that is used and the manner in which each web hosting account of all clients is managed by the host. There are primarily six types of web hosting – free, shared, dedicated, collocated, VPS and reseller. There are other types of web hosting such as cloud hosting and e-commerce hosting but they are a different classification. Cloud and e-commerce hosting can be free, shared, dedicated, collocated, VPS or reseller hosting accounts.

Free Web Hosting

Free web hosting is what WordPress.com and Google Blogger offers. You don’t have to pay anything to host a site. In some cases, you can buy a domain name and in some cases, you don’t even have to do that. You can go with a sub-domain from the site itself and host a few pages. Free web hosting is very convenient and certainly beneficial because there are no costs involved but it is not good for a company or for any website that has professional and commercial objectives. A fun website or a personal blog without any commercial interest can be set up with free web hosting. In free web hosting, there is very little space allotted to each website, the connections are slow and the websites can be down if something goes wrong with the host server, which would be beyond your control. Also, the company offering you free web hosting services is not accountable or answerable to you.

Shared Web Hosting

Shared web hosting is an arrangement where the same infrastructure is used for multiple clients. For instance, to host a website, you would need a database server, name server, disk space, bandwidth and you need to have a team of technicians or at least one admin taking care of the site at all times. In shared web hosting, one server is used for multiple clients. The same disk space would be split for multiple clients. One technician will look after several hosting accounts and the predefined bandwidth will be used by many websites at the same time. Shared web hosting is affordable or reasonable but it is not ideal for high profile sites or a website that draws a lot of traffic. Shared web hosting usually leads to slow operation of a website due to the crunch of infrastructural resources and space which is because many websites are hosted on the same systems.

Dedicated Web Hosting

Dedicated web hosting is the opposite of shared web hosting. Your website will be hosted exclusively. There will be exclusive servers, disk space, bandwidth, and an exclusive technician or team of technicians. Dedicated web hosting is more expensive than shared web hosting but there are many advantages. It is more secure than shared web hosting. This is partly because one website is hosted exclusively which isolates it from all other websites which could be affected by viruses or malware and that could affect the website in a shared environment. The other reason for enhanced security is that you can demand special security protocols or systems in a dedicated environment, something you cannot do in a shared environment because not everyone wants it or would want to pay for it. Sensitive sites or websites that draw a lot of traffic, have to be live at all times and has a brand value should always have dedicated web hosting.

Collocated Web Hosting

This is a unique type of hosting wherein you hire a web host but you procure the server and have it placed in the facility of the web host. This allows you to own the server and make all the changes that you want. The web host will still be accountable for associated services and actual hosting of the site but you would own the primary infrastructure needed for hosting a website.

VPS Web Hosting

VPS is an acronym for a virtual private server. This is neither shared hosting nor collocated hosting. In VPS web hosting, you have a dedicated server but located offsite. You don’t get to own the server but it is dedicated to your needs and whatever software you want. This server will not be used for any other website and shall be completely dedicated to your website.

Reseller Web Hosting

This is not a technically different kind of hosting from the five aforementioned types of web hosting. Reseller web hosting is simply an opportunity for webmasters or small to medium companies to have the infrastructure of a major web host and be licensed to sell web hosting plans of their own using the larger infrastructure. It is similar to how normal retailers are given the reselling rights of various products by larger companies and manufacturers. Reseller web hosting can be shared, dedicated, collocated or VPS. It cannot be free as that is not saleable.

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Invest In The Best Hosting For Your Website

Invest In The Best Hosting For Your Website

Why Good Hosting Is Important for Your Company Website

Once you have decided to create a site for your business, you choose a domain name and select the most ideal web hosting company to help you through. Some individuals overlooked the importance of good hosting to their companies that is why choosing a reputable company is being taken for granted.
You become overly confident that even though you failed to choose the best company you can still manage to keep going. This is not actually true at all times. Sticking to the wrong web hosting company entails many negative effects that will pose pessimistic impacts without you knowing. When the time you realized this, it is already too late.

The Negative Effects of Making the Wrong Web Hosting Choice

A company or business owners, most individuals are probably more concerned about maximizing profits. Your choice for a hosting company, therefore, matters so if you are thinking that making the wrong choice will not cause a negative impact to the consistent flow of cash or profit, well think again. To make you see things clearly, the worst things that can happen when you stick with the wrong hosting choice are outlined below:

Negative Impacts on SEO Ranking

One of your online goals is to get a high ranking on search results so that customers can access and locate you easily. If your website seems it does not exist and this goes down dramatically when search giants are attempting to visit, your ranking will surely be affected adversely. Aside from the worst downtime, slow websites can also hurt rankings and many SEO experts can attest to this.

Malware and Security Attacks

There is no really perfect solution in maintaining and keeping your site ultimately secured. However, a trusted web hosting company will back your data up to remote servers making it easy for you to retrieve data when your site is hacked. An ideal company can also give you assistance and technical support, security and maintenance round the clock. Seeing these aspects will make you realize the possibilities of contrasting effects that may occur when you choose the wrong hosting company.

Revenue Loss

In case your website goes down, potential clients and customers can no longer view and learn about your services, products, and blog posts. The worst effects can happen when you try to host an online store. You will surely lose out potential income or sales. Your losses might not be that big however these are still considered as revenue losses

Tips in Choosing the Most Ideal Web Hosting Company

In order to save yourself from all the negative effects of making the wrong choice, you need to be very careful and mindful when it comes to the process of selecting a hosting company. If you are still stuck in a web hosting company that does not offer significant results, it is about time to shift. There might be a long list of web hosting service providers but Host Gator is an excellent choice. Many have undertaken the following helpful steps and are lucky to end up with this reliable and functional web hosting:

Pricing Packages

Choose a company that offers pricing packages that match your needs and level of expertise. An ideal company must be capable of providing you with easy tools needed to set up and organize your site. These tools are essential in terms of delivering messages across the internet. You need to choose at least five prospects. Having multiple choices is not really bad however, you need to make thorough analysis and comparison and start to maximize your options.
You need to take down the features and benefits of every web host and choose the one that you are confident with. This can take some time but the effort is all worth it for the reasons that you are provided with the learning that can help you complete the tasks.

Technical Support

It is highly beneficial to choose a company that offers round the clock technical support. In case you and your web hosting service provider live in opposite worlds, see to it that you can still access technical support anytime you will need this.

Refund Policy

It is imperative to know the service level and refund guarantee. See to it that in case you are not satisfied, you can still get the money that you have paid for back or at least the portion of your fees that remains unused. There are some companies that are really not seriously concerned with this one. When you pay these companies, assume that the money will all be gone. It is therefore essential to choose a web hosting company offering refund policy or money back guarantee in case you are not satisfied with the service.

Unlimited Bandwidth

Do not get easily carried away by companies giving you the promise of unlimited bandwidth. Proper planning comes to play. However, before looking for a host, make sure to determine the amount of bandwidth and space you actually need. This makes the decision process easier. However, do not be lured about unlimited bandwidth because when you buy this, you actually get less.

Server Stability

Research a company and see if this involves a third party site. You also must determine how the company rates. There are three vital areas that need to be looked upon to as far as rates are concerned. These include downtime percentage which seems to be the most critical. Even if the needs for web hosting are not solely for the business purpose, excessive downtime will surely make it hard for you as well as for people who are trying to access and view your site. The acceptable downtime must be 40 minutes and every month and this is equal to about .1% of downtime. Anything above 1 to 2% signifies that something is really going on with your company. Whether it is external issues such as common hacking attempts or internal business issues, server stability should encourage and trigger you to move on.

Customer Service

This is also an important aspect to look upon to if you are aspiring for good hosting. You need to make extensive research regarding this matter and by doing so, you can easily figure out which company is capable of handling customer service or issues well. Taking, for instance, the case of scheduled server maintenance, this should be announced to customers always however, there are some companies fail to alert customers and this can really affect their online businesses.
Understanding the technical support availability is important knowing that this is the area where cutting cost is easier. If you are certain that you will need technical support during late hours, then you need to choose a company that offers customer’s service matching your unique needs.

Application

You can never tell when you might need this so as much as possible, research the quality and availability of server applications. Though you do not really intend to utilize the applications today, making them available for future use is extremely important.
If you are tired of sticking to a hosting company that does not work, then it is better to make a change and commit with the one that you are confident to work with. In situations like this, only one name can save you from the catastrophe and this is none other than Host Gator. There have been lots of changes in the business environment and competition can really be tough. Having a good hosting such as Host Gator is therefore important in order for your company or business to get on top of the competition.
If you have a business, you probably open about establishing a website just like other business individuals do but good hosting is important in keeping and maintaining this. Website and good hosting are an essential part of doing business and it is true that companies regardless of size and type can never survive a highly competitive environment without an effective website and excellent web hosting.
You do not need to be hesitant about hiring the service of the best web hosting company. In fact, you can take full advantage of these services for the benefit of your own company. The best web hosting company has all the means and capacities of providing services and web space. You can even avail for additional services in enhancing your company.
Another important thing is that good hosting is also important for Search Engine Optimization. If you have enough of the slowness and unreliability of your side, never be afraid to take the move. Shifting to another company is a beneficial and pragmatic option and this is perhaps the right thing to do. No need to spend lots of time to a hosting company that cannot really make your company grow and succeed.
Avail the good hosting offered by the best service provider and reap the surprising benefits linked with this shift or move. These obvious benefits include easy setup and migration, an organized and snappier site, better support, no downtime and great understanding linked to web hosting.
Your bad experiences with your previous hosting company can be valid reasons why you make a shift and go with a hosting company such as Host Gator that can give help and support that your company needs. You are advised to be more careful this time so that there will no longer be the chances of looking for another web hosting company again.

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