The debate continues: Which is better, SEO or PPC?
More users trust SEO search listings over PPC listings.
Studies have shown that more users trust organic search listings over paid advertisements. Research has shown that around 70% of internet users click on organic search results (SEO) as opposed to only 30% clicking on paid search results (PPC). Most internet users distrust paid advertisements. Most of these consumers are well aware that PPC is an advertising tool. This results in a lot of users bypassing paid advertisements and clicking organic, natural results instead. And to make matters worse, some users that have clicked paid ads don’t end up finding the product or service they are looking for. Thus, businesses that use SEO are better able to provide consumers with more interesting and valuable content.
SEO is very cost-effective and gives greater value for money.
Both SEO and PPC naturally have costs for initial set-up and hiring PPC specialists or an SEO company to come up with a digital campaign exclusively for your business. But if you use an SEO campaign, there is no need to pay for every individual click or visitor, but you will only pay for the services that your SEO team or vendor renders. With PPC, constant investment is required. If you stop paying, your ads will stop, and your lead generation will be discontinued.
SEO can build and keep an advantage over your competitors.
It isn’t easy to build an advantage and keep it with PPC. If you are already making profits based on clicks you pay a certain amount for, then it will not last if a competitor bids a higher price for the same product. If your competitor has some venture funding and decides to use it on PPC, it can drive the average cost of a click higher, and your profits will be driven downward. An investment in SEO is much more challenging. You strive to make your search engine results higher for relevant keywords. You come up with great content that is of great value to consumers. You generate inbound links. And your links show up on high-quality websites in your industry. Soon, your rankings will start rising, and with this, traffic and leads generated through search will increase. It takes time to accomplish this. You may have a higher initial cost, but the clicks are free. This investment, however, gives you a more sustainable advantage over PPC. Your competitor will find it more difficult to take this advantage away.
SEO gives better ROI than PPC advertising.
Based on a four-year study of profit generation for both SEO and PPC, it has been shown that SEO that creates organic traffic generates $2.74 in profit for every dollar spent in that year. In 3 years, SEO’s average profit is $4.58 for every dollar spent in one year. Comparing this with the profits garnered from PPC advertising, it was shown that for every dollar spent on that year, the average profit is -$0.95. While over three years from the dollar spent in one year, the average profit is -$0.85. This means that for every dollar spent on both SEO and PPC, SEO will yield an additional profit of $2.75 but PPC losses -$0.95. Thus, SEO gives better ROI than PPC advertising.
SEO has more effective promotion results.
Applying SEO to your website may take around three to six months before your website will appear on search engine results. This is because indexing and ranking a website takes time for Google to do. But over a long time, SEO leads to consistent traffic, whereas PPC only gives an initial boost to traffic. PPC can be beneficial if you have a brand new site that has not yet appeared in organic results. However, with a PPC campaign, traffic immediately stops when the budget is withdrawn. Thus SEO continues to shine. It is a more effective way of promoting your website in the long run.
Ranking #1 in search results will not happen overnight with SEO. But SEO has proven long-term benefits. The reasons given above why SEO is better than PPC should prod you to invest more of your time and resources focusing on SEO rather than on PPC.
With the internet’s influence and reach, more potential clients are watching your plumbing brand than ever.
A memorable and unique plumbing company logo design differentiates your business, and you must pass your message explicitly.
The easiest way to recognize a plumbing company and set it apart from others is its unique logo.
Even though a great logo design is an essential step in taking your plumbing business to the next level, it is an uphill task to get it right the first time.
Even the most successful graphic design agencies can get it wrong.
Whether you are creating a new plumbing company logo or redesigning an existing one, this post will explore some common logo design mistakes you should avoid. If you want to create a professional and successful logo for your plumbing business, be wary of the following errors and pitfalls.
Poor Font Choice
When designing a professional plumbing company logo, selecting an appropriate font can make or break your design.
Choosing a poor font will only make your plumbing brand appear unprofessional or silly. All plumbing contractors have their personalities, and so do fonts. You select the right personality font for your plumbing business. For instance, a severe and bold font vs. hand-drawn font will convey different attributes and give different vibes.
So invest your time researching various fonts that can match your plumbing company’s personality and style. Don’t fret about trying or modifying different fonts until you find one that matches your needs.
Poor Plumbing Company Logo Designs Relies on Trends
Trends come and go. A professionally-designed plumbing company logo should be timeless and can be attained by ignoring the latest design gimmicks and tricks. The major cliché in logo design is the corporate swoosh, which means playing safe. As a logo design agency, our work is to create a unique brand identity for our clients; thus, we completely ignore the latest plumbing logo designs.
Not Doing Proper Research
This is the first fault in any plumbing website logo design task. Logo design is essentially a communication challenge. How do you communicate the essence of your plumbing brand through imagery? To do this efficiently, you must deeply understand the message you are trying to convey or hide from your audience.
Rookie logo designers will rush into the project’s brainstorming stage without clearly understanding your brand identity. This will end up in a weak logo that does not represent your plumbing brand accurately.
To ensure that you have the requisite knowledge about the brand, perform a brand audit survey that will clearly state your brand’s objectives and goals. Once you have this detail, you can compile a summary that will guide your design team.
A Bad Plumbing Company Logo Design is Too Abstract.
Another logo design error plumbers should avoid going the extra mile in simplicity.
You are still trying to communicate a complex message to your prospects with just one logo. Don’t assume that your prospects will imagine what you are trying to convey using your logo.
If prospects look at your logo design and are left confused or struggling with what it means, you have done a shoddy job. Look for a simple logo design without losing any of its objectives.
Don’t worry about adding details. You don’t need a lot to get your brand message across, and you only need a few simple details in color, font, and spacing of the image to convey your plumbing company’s mission statement.
Copycat Plumbing Company Logo Design
There is nothing that will ruin your logo design faster than copying from another successful plumbing contractor.
Whether intentional or not, having a logo design that looks similar to another plumber’s logo can sabotage your online marketing campaigns. It is illegal, and you will sooner or later get in trouble with the authorities.
Beyond the problem of outright plagiarism, if your logo looks similar to that of your rivals, you are opening space to be compared with other reputable brands.
Of course, looking for similarities, you cannot go through all the plumbing company logos globally. Make sure that you research your closest rival for any red flags.
A Poor Logo Design Has Too Many Fonts.
Applying many fonts is synonymous with showing a visitor a whole photo album at once. Every typeface is different, and your prospects need time to understand it. Seeing too many fonts at once can be confusing.
Applying a maximum of two fonts of varying weights is standard practice, and this will significantly improve your brand recognition and the legibility of your logo design.
A Bad Plumbing Company Logo Design is Overly Complex
While you might be tempted to throw as many details as possible in your design, too much complexity can turn off your prospects and undermine the purpose of your plumbing brand.
Simplicity is crucial for your logo design because:
It makes your plumbing company logo design more versatile, and thus it can be reproduced in different mediums or sizes without losing its meaning or style.
It makes your logo to be easily remembered and understood.
Simplicity makes your logo design have the desired impact.
Try to concentrate on what your plumbing company represents.
Adding too many details to your plumbing company logo design could ruin your logo design’s brand recognition and legibility. You want to ensure that your logo design is clean, memorable, and straightforward.
Poor Logo Designs Have Clashing Colors
Establishing the right color balance in your logo is just as essential as selecting an appropriate font. If the color combination does not reflect your company’s message, your logo will appear unsophisticated and clunky.
The best way to solve this problem is to avoid colors altogether. This does not imply that your logo should be colorless-but it is always recommended that you start your design in white and black.
Once you have developed a robust design and concept, then you can add your preferred color. By then, you will have developed your logo’s shape and the idea you want to convey. You can try various colors at this stage until you identify the one that will fit your design.
Unclear Intention
Beneath the image, color, and font are an underlying sense of your plumbing company goal/intention. The visual style gives prospects an understanding of your plumbing company’s purpose, emotional link to your service/product, and values. Take a minute to figure out the brand identity you want to create for your plumbing brand.
Poor Logo Designs Use Raster Images
When designing plumbing company logos, using vector graphics software such as Corel Draw or Adobe Illustrator is common practice. A vector graphic consists of mathematically precise points, ensuring that there is visual consistency across multiple sizes. Of course, another option is the raster graphic software like Adobe Photoshop.
Raster images can cause problems when you want to reproduce your logos. While Photoshop can produce large logos, you are not sure how large you will print your logo at some point. Maintaining visual consistency by ensuring that your logo appears the same in different sizes is crucial.
The main benefits of vector graphics for plumbing company logo design are:
The logo can easily be scaled to various sizes without compromising its quality
It makes editing of the logo later on much more comfortable.
It can be adapted to different media very easily.
Your Logo Contains Stock Art
This mistake is usually committed by plumbing contractors who create logos on their own or amateur designers who don’t understand copyright laws. Downloading vector images is not a problem, but it could get you on the wrong side of the law if you include them in your logo.
Your logo should be original and unique, and the licensing agreement should be exclusive to the customer; using stock images breaks these rules. The chances are that if you are using vector images, someone else is using the same elsewhere in the world. You can easily spot stock images in logos since they are common shapes such as silhouettes and globes.
Hiring an Amateur Designer to Create Your Plumbing Company Logo
Avoid designers that promote their services ridiculously cheap logo design packages. As the cliché goes, you get what you pay for. New plumbers often invest a lot of money and time in equipment and property but don’t typically match it by investing in a high-quality logo.
Here are the primary reasons why your logo appears amateurish:
The plumbing contractor wanted to save money by creating a logo quickly on its own.
A relative or friend who claims to know everything promises to design a plumbing company logo as a favor
The plumber outsourced a logo design task to multiple design competition websites that mostly hire amateur designers.
The job was given to an online logo design firm that claims to provide cheap logos.
All the reasons discussed above lead to disastrous results. If your logo appears amateurish, so will your plumbing company be. Your company should know where to outsource an agency to design a new logo.
Advantages of Hiring Blackstorm Plumbing Marketing to create a new Logo for Your Business
We Will Give Your Plumbing Business a Professional Outlook
Designing your logo with shoddy graphics is a simple way of signing up for business mediocrity. A poor logo design will cost you online prospects since no one loves to hang around mediocre plumbing website logos. Our talented and experienced graphic designers will create a memorable and unique logo that will set your business above the competition.
You Will Enjoy Greater Business Popularity and Recognition
If you want your prospects to recognize your plumbing brand and interact with it quickly, our logo designers will boost that popularity and recognition. With an experienced logo designer on duty, you can rest assured that all the components that harmonize into one recognizable and popular plumbing brand are incorporated. Some of the elements to be included are color, font, style, and consistency.
We Will Help You Make More Plumbing Sales
If you want to get more property owners booking jobs, you have to consider your website and logo design graphics. The reason is that professionally designed logos and websites attract more potential clients to your business.
Make Most Out of your Time
As a plumbing contractor, you don’t need to concentrate on plumbing website or logo design when we have experienced full-time graphic designers. All you must do is share your idea and let them develop a logo that suits your business needs. This will free up your time and allow you to concentrate on running your core business.
Ready to Get a Unique Plumbing Company Logo Design?
Do you have a substitute professional logo design agency that caters to your offline and online needs with all the advantages? If you don’t, you are setting your business not to enjoy the said benefits and give your competitors a chance to outshine you. The bottom line is that you need to identify the right plumbing design agency if you want to thrive in the market.
If you need a professional custom logo design for your business,
We work with plumbing + HVAC business owners all over the country to uncover their problems, analyzing their competition, also developing a dominating growth strategy; we could easily charge $1,000.
We are offering this $1,000 strategy session completely Free. We will invest the time, resources, and expertise… all you have to do is invest your time.
Those who don’t take Step #1 can never take Step #2. Schedule your strategy session now.
