As an entrepreneur, you want your business to grow, be it in terms of the number of customers or the total revenue. One major way to accomplish the latter is by finding ways to attract high-value customers to your business.
Here are the significant ways you can use to achieve that:
1. Identifying and Profiling the 20%
The first thing you should do is to review your customers. Conduct a simple analysis and identify the customers who bring you more profit to your business. In your analysis, look at the things they all have in common.
Here are some of the most crucial things to look for:
- The family size of those customers.
- Their ages.
- Their income levels.
- The marital status.
- The goods or services they buy
- Their geographical areas.
Having a clear idea of what they have in common helps you come up with a better marketing strategy to target them specifically.
2. Think About the Branding of Your Business
Figuring out what your high-value customers want to hear is a key step in attracting more of them. Some customers will want to see you using more terminology when marketing your good or service.
The best way to accomplish that is to tier the prices of your commodities and services. Gold level products can contribute more to attracting high-value customers.
Ensure that any tactic you use is reflected in your marketing, which includes your social media posts, printed materials, and also how you talk to your customers about your good or service.
3. Get Your Website to Match with Your Message
Your next step is ensuring your online presence portrays the same things as your message. The type of language you use when marketing must also be used on your website.
Make sure your website is mobile adaptive and is not complicated in that your customers don’t find it hard to use it. If you want to attract high-value customers, then make sure your website doesn’t have any technical issues and loads fast.
Improving the technology used in your website can help significantly in enhancing the user experience. You want your potential customers to be impressed when they visit your site for the first time, right?
Ensure your website is SEO optimized. Having a well-optimized site ensures customers see your website first when they search keywords of what they’re looking for.
You can use the free keyword planner provided by Google AdWords as far as you have a Gmail account.
4. Review Your Goods or Services
In the commodities you offer, evaluate, and see which ones are more likely to impress high-value customers. Also, take your time to think of ways to come up with packaging and promoting ideas that will make your products more unique and get more sales.
One major thing you should do to attract high-value customers is to give them what they desire. One way to do this is coming up with offers where they get some privileges like getting a certain percentage of discount when they buy a certain amount of goods.
Offering such an offer will cost you as you’ll have to ensure you provide your customers with very high-quality goods. However, it’s a win-win situation as your customers will get the best quality of products or services and you’ll get more sales in return.
If you want high-value customers, you have to give them the best product they can find.
5. Create A Good Marketing Strategy
Your final step should be coming up with a marketing strategy that will allow you to reach your targeted high-value customers easily.
Here are things to consider:
- Decide on the best social media site you’ll use to reach those customers and come up with great content that can speak to their wants.
- Ensure your advertising is targeted to your high-value customers. Set up new campaigns specifically for marketing to them. A good place to start would be the demographic information you collected earlier.
- Subdivide your mail list. Make sure your high-value customers are in one place as it makes it easier to send the marketing emails, which will boost your sales.
The main factor in attracting high-value customers is coming up with quality goods and services. The value of your services should be seen through your marketing, advertising, and customer care service.
Ensure those things are done correctly, and attracting high-value customers will be a walk in the park.