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Lisa Grant Avatar
Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

Lindsay Bowen Avatar
Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

Larry Phelps Avatar
Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

Jeannette Potter Avatar
Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

Hugo Vega Avatar
Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

How does Local Search Work?

Local search simply involves users getting search results on service, products or whatever else they might be looking for in their specific locality. Every business owner would love to be in the know of what local SEO entails and what exactly makes Google, and other search engine algorithms, tick because a local search more often than not is a strong indication of buying intent. That said, here’s more useful information on how local SEO works.

The past of Local Search

Conventionally, there are generally two ways to scale up the SEO ranking mountain, local or otherwise, with the division generally torn between white and black hat techniques. The latter being the frowned-upon path encompassing SEO engine deception via keyword stuffing and other underhand strategies while the former involves playing by the rules and incorporating acceptable alternatives such as optimization of web pages.

While black hat SEO provided an edge to competitors in the past, internet watchdogs have moved to arrest the situation in a bid to level the playing. And that they have and continue to do so relentlessly.

The present

At the moment, local SEO prowess is crucially dependent on what others say about you aside from primary traditional sources of credibility. Previously, Google, Yahoo, and Bing would heavily influence website success but in the present-age other third-party sites such as Yelp and Facebook are also getting a share of that cake which emphasizes the importance of social media platforms to your cause.

To substantiate this, a recent study has brought to light the fact that people are thrice as likely to discover information outside your business’ website as opposed to on it. That figure astonishingly rises to ten for those in the hospitality industry. Moreover, the numbers also evidence the pivotal importance of local search indicating that 74% of netizens carry out local searches and that 61% of those who do end up buying whatever it is they were looking up.

What matters today?

Mobile friendliness is a big thing these days and can mean the difference between popping up on the very first page of a local search or being buried amongst the double-figures of SERPs where very few people, if any, ever venture.

Besides that, prominence, relevance, and distance are also dictating how local search engines work with relevance generally referring to related services or products within the niche and distance proving a ranking factor in how local searches are displayed e.g. from the nearest to the furthest one out. Meanwhile, prominence takes into account third-party reviews like Yelp which give an account of your business’ public perception.

This trio of aspects has heavily shaped how local search works presently and consequently holds the key to unlocking local SEO success.

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We are offering this $1,000 strategy session completely Free. We will invest the time, resources, and expertise… all you have to do is invest your time.

Those who don’t take Step #1 can never take Step #2. Schedule your strategy session now.

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