Promote your Plumbing Services with the Best Landing Page That Generates Qualified leads
When looking for plumbing contractors, most homeowners have one objective: finding a reasonably-priced and trustworthy plumber-someone they can rely on.
Naturally, this implies plumbing landing pages should have a straightforward objective: to convince prospects they are reliable, a plumber they can trust, and one that charges an affordable price.
You can easily attain all this with a landing page designed to scream that you are 100% reliable.
This post will help you build a trust-earning, high converting plumbing landing page for your business.
Without further ado, let’s dive into our post.
What is a plumbing landing page?
A plumber landing page is a static webpage that works like a catalyst to help prospects or leads through the buying journey and closer to becoming paying clients. It is a single-page destination URL after clicking your plumbing PPC ads or any other online promotion. Unlike other pages on your plumbing website, a plumbing landing page has only one goal; to convince website visitors to take a specific desired action.
Why Does Your Plumbing Business Need an Effective Landing Page for PPC Campaigns?
Some plumbers opt to send potential clients who click their paid ads to their site’s homepage. While this will direct them to a page with crucial information about your business, it is not the most effective option when conducting search marketing.
Instead of sending prospects to a generic homepage, it’s more advisable to develop a custom plumbing landing page with an offer and information tailored to the verbiage in the paid search ad. While landing pages can serve multiple purposes, one of our techniques is to create one for plumbing PPC ads.
Here, we will look at the many advantages of building an effective landing page for plumber PPC and what features go into developing a winning page.
Increase Conversion Rate
Creating a custom plumbing landing page is one of the keys to skyrocketing the conversion rates on your paid search ads. Your ad copy should be for specific plumbing service or offer. When a prospect clicks on the ad’s link, they want to understand more about a particular plumbing service, not to be directed to a page that’s generally about your plumbing business.
When visitors are directed to your website’s homepage, it is now up to them to search for relevant details to what they came across on your paid search ad. Even if you have a professionally designed plumbing website, it’s easy for prospects to become impatient and frustrated, searching for the information they wish they got right in front of them instantly. That makes them more likely to give up their search and look to the SERPs.
However, a custom landing page that addresses the message from your ad directly presents the prospects with all the details they want to know. This is a lot more to generate immediate positive feedback from viewers.
Reduce the Cost per Click
A highly converting plumbing landing page also helps to keep the cost per click at low levels. When more prospects convert, you are generating more income from your PPC ad campaign, which implies that you are getting more bang for your advertising dollars along the way.
Get a Good Ads Quality Score
There is yet another benefit to designing an effective landing page for your PPC ads. When you obtain higher conversion rates and keep prospects on your plumbing website for long, Google takes notice. They consider that your site’s content must be relevant to searches and so in turn, increase your standing on the website. They reward quality ads with higher placement and display them more frequently.
Tips for Building a Great Plumbing Landing Page
Since you understand all the benefits that a solid plumber landing page can offer, let’s talk about how to build one.
1. Focus on a Single Call to Action
Prospects or visitors are coming to your landing page because of your offer or the plumbing service you cited in your PPC ad. Your plumbing landing page should have one call to action, and it should be directly related to the service or offer from your ad.
Let’s say, for instance, that you own a plumbing business. Your plumbing PPC ad touts your business as offering same-day service. Prospects clicking on your ad may not be interested in the projects you do install eco-friendly plumbing systems as part of home remodeling. They probably have an emergency and are in dire need of emergency help. Your landing page should have one call to action that directs them to your online booking platform so that they can obtain on your calendar ASAP.
2. Keep the Page Simple and Clean
Since visitors are landing there with one express goal in mind, they don’t require many details to convert. Instead, use one relevant, bold image, a simple image, and a clear description of the service you are expecting you will do.
Let’s revisit our previous plumbing example. Begin with a headline that says something like “same-day plumbing services, 365 days a year”. The picture should be a hero image-one of a plumbing technician in front of his truck and a pose that says explicitly, “Am ready to solve all your plumbing issues or problems!”
3. Make Your Offer Valuable
Generally, landing pages incorporate a lead form to get contact details. Lead exchange their details for your plumbing offer, providing you a new name to market to or additional data on an existing lead so you can customize or personalize your plumber marketing to them.
No homeowner will offer their contact details in exchange for something that doesn’t have a tangible value. Ensure your plumbing offer gives real value or helps to resolve a common problem.
4. Include a Compelling Header
Your page header is often the initial thing that prospects or clients see, and this offers you a great opportunity to hook them right when they land. Make sure your header is clear so that your target audience isn’t confused by it. Don’t attempt to be overly clever, or you will lose prospects.
5. Make Your Contact Information Prominently Visible
NAP is a short form for Name, Address, and Phone number. The first reason for making your contact details prominently visible is that they can help with your plumbing SEO. They signal to Google or other search engines that your plumbing company is legitimate since your listings are consistent. Secondly, NAP citations are crucial since not all prospects who make it to your landing page will be at a stage in your sales funnel where they are ready to convert.
They might be interested in your plumbing services but may have some concerns about them before buying decisions.
NAP citations, preferably in form of a contact link, will make it simple to reach out to you.
6. Use Bullets to Convey Key Points
Utilizing bullets is an effective way to convey the key points of your plumbing offer in a short-form web copy. Consider the most crucial points you wish to convey and develop punchy bullets that communicate your major points in as few phrases as possible.
7. Promote it on social media
You should use social media to increase the reach of your plumbing landing page offer. You can create regular posts for your brand followers. You can boost your social media posts to increase your reach. Or utilize social media advertising, like Facebook ads, to place your offer in front of wallet-out prospects.
8. Leverage PPC ads to Generate Traffic
Pay-Per-Click advertising for plumbers pushes your ad on top of search engine results for a plumbing-related keyword. Utilize this tactic to place your offer in front of new customers looking for that term. Plumbing landing pages produce more conversions than those that are not advertised or promoted, so utilize PPC ads to generate more traffic.
Plumbing Landing Page Optimization Services from Blackstorm Design + Marketing
The tips offered above revolve around one main thing: persuading a prospect to take your desired action once they come to your plumbing landing page.
Think like your prospects or clients. Put yourself in their shoes. Ask yourself what would engage you more if you visited a landing page.
A well-designed plumbing landing page can be the difference between a mediocre advertising campaign and a gold mine. The good news is that by using the tips in this post for your landing pages, you can design landing pages that can develop incredibly compelling pages for your plumbing company.
Incidentally, if you would like some assistance creating some high-quality plumbing landing pages or would like to revise your existing landing pages, schedule a free discovery call with Blackstorm Design + Marketing to get a conversion-focused landing page for your plumbing business today.