Plumbing SEO Keyword Research for Plumbers of All Sizes

It was not many decades ago that if you wanted to promote your plumbing business, you placed an advert in the local newspaper and hoped that homeowners would call you to book jobs. Let’s face it. But this conventional marketing was super expensive (unless you provided a coupon) there was no proven process of monitoring its results or return.

In modern online marketing, your small plumbing business can create an internet marketing campaign with measurable results for little or no money. One of the effective ways to lead clients to your website is to choose the right plumbing SEO keywords – which our experts can help you easily do!

When it comes to generating plumbing leads online, you need to know what prospects are searching on Google, Bing, and other search engines first. Picking the right plumbing keywords is one of the crucial steps in creating a successful search engine optimization strategy.

Driving traffic to your plumbing website is a priority, but attracting the right prospects is a necessity. But choosing the right keywords for your plumbing company content is only half the battle when it comes to attracting online traffic to your site. (The other half of the battle is creating killer plumbing SEO content.) But don’t feel intimidated! This post will provide everything you need to know about choosing the right plumbing keywords for your business.

Do you want to know what plumbing keyword list your business should be ranking for? Read on!

First things first.

What is a plumbing SEO keyword?

Keywords are phrases and words that people type into search engines such as Google or Bing to find your plumbing services or products. For example, if they are looking for a plumber to repair their toilet, they may type something like “toilet repair contractor near me.” Although that phrase contains more than one word. It is still a plumbing SEO keyword!

Implementing an intent-based plan for your plumbing SEO and content marketing efforts could be the change you require to differentiate your website from the competition.

To create your plumbing marketing strategy around intent, you will require to begin with keyword research that helps you understand the different types of plumbing keywords.

Most plumbing SEO experts agree that four types of keywords can be used to classify intent:

Navigational keywords – here is where people are intending to find a particular page or website.
Commercial plumbing keywords – searchers are looking to investigate plumbing services or brands.
Transactional plumbing keywords – searchers are intending to hire a plumber to offer services.
Informational plumbing keywords – people are looking for an answer to a particular plumbing question or general information.

Why is Plumbing Keyword Research Important?

Keyword research assists you find which phrases and terms are best to target and offers important insight into the queries that your prospects are actually looking at on Google. The insight that you can obtain into these plumbing keywords can assist inform content marketing strategy as well as your larger plumbing marketing strategy.

Prospects utilize plumbing company keywords to find answers when performing research online. So, if your plumbing content is successful in getting in front of your audience as they conduct searches online, you stand to obtain more organic traffic. Therefore, you should be focusing on those keywords. Here are some advantages that you can leverage from doing plumbing keywords properly:

Plumbing marketing trends insights: Researching keywords will give you insights into your prospect’s buying behavior and trends. Keep updated on what’s famous and crucial to your target market and utilize that to keep your content relevant.
Increase Conversion: If you are creating plumbing content, your potential clients find it helpful and interesting they will want to learn more. But how do you understand if your plumbing content is reaching the right target audience? After you begin ranking for the plumbing SEO keywords, check your Google Analytics.
Prioritize your time: When you understand what plumbing keywords to target, you can create content strategically relevant to your objectives. This assists you remain focused on the task with your efforts.
Customer Acquisition: If your plumbing business has quality content that people are searching for, you can meet their requirements and offer them a call to action that will direct them into the buyer journey from the awareness stage to the point of booking a job. By researching plumbing keywords for their search volume, popularity, and general intent, you can handle the questions that most prospects or clients want answers to.

Tips on How to Select the Best Plumbing SEO keywords for Your Business

The keywords you select can break or make your plumbing SEO campaign. So how do you pick the right plumbing keywords for your SEO campaign? If you want to know, then read on to get our tips on picking the right keywords for your plumbing business below:

Think Like a Customer

Identify your target market and put yourself in the shoes of your prospect or client when you develop your first plumbing keywords list. Ask yourself, “if I wanted to find a nearby plumber, what would I type into search engines like Google or Bing?” You can also ask others, such as family members, friends, or even clients to obtain their opinion on terms they would use when looking for your plumbing services.

Analyze User Search Intent

Search intent assists you know what plumbing keywords to pick based on why prospects search. Based on why people search, keywords can be classified into three major categories namely: commercial, navigational, and informational.

To select the right plumbing keywords with the best results you need to put yourself in the shoes of your customer.

Searches like “purchase low-cost water heater’ differ from “water heater repair” queries. One is a commercial plumbing keyword and the other one is informational.

Ideally, you should provide content on all three main areas with the objective of completing your call to action. Your plumbing keywords will target different pages dedicated to those search terms.

Transactional plumbing keywords are easiest to focus on but are also more competitive. That’s why hiring an experienced plumbing SEO agency to write your content to match those search phrases when Google crawls your plumbing website.

Analyze the Competition

Another great way to know the best plumbing keywords is by checking at what your competitors are doing. Read the content and see the metatags to assist you to know the keywords they are focusing on.

Studying your competitor’s plumbing SEO keywords will not only assist you to see what you could be missing or forgetting but also help expand your plumbing SEO keyword list. Tools like SEMrush, Ahrefs, Moz explorer, and more help you analyze traffic on your plumbing website, including for your competitors. But most of these tools are not free. That’s why many plumbers hire an SEO agency to do keyword research for them.

Understand the Long Tail Plumbing SEO Keywords

Long tail plumbing keywords are a combination of three or more phrases or words. While long-tail keywords tend to have low search volumes, they generally attract relevant traffic, are generally less competitive, and are easy to rank higher on Google. Select long-tail plumbing keywords that assist to specify your service.

Monitor the Results

After selecting your plumber keywords never fail to track them and track the results. There are trending plumbing phrases or keywords along with new search terms your competitors may be leveraging.

Don’t forget to use your keywords where possible! Use your plumbing keywords in social media posts, blogs, web content, and meta descriptions. The more you use your keywords within your posts, the easier it will be for prospects to find your plumbing company online.

Let Blackstorm Design + Marketing take a look at your plumbing SEO strategy and give recommendations.

Top SEO Keywords for Plumbers

There is no beating around the bush, any SEO campaign you run for your plumbing business, regardless of how brilliantly it is implemented, fails, or succeeds depending on your target keywords. If you have picked the right plumbing keywords, you will obtain more and more organic traffic from search engines as time goes on. Select the wrong search terms, your competitors will snatch your prospects online and leave you begging for mercy. But there is a lot to be happy about! Did you know that more than 300,000 online searches for plumbing contractors in U.S. every month?

By optimizing your website with the best SEO keywords for plumbers, you are rewarding yourself with online leads that will not only complement the ones you generate through conventional advertising strategies and referrals.

Improving SEO strategy for plumbing contractors requires targeting and identifying the best keywords. The keywords that we use throughout our website assist us to rank higher in search engines like Google or Bing and offer us higher online visibility, increased organic traffic, and more leads.

While it may appear simple just to plug in a few keywords and relax, the reality is that your competitors are implementing plumbing SEO keyword research into their marketing strategies. So, you need to invest in comprehensive keyword research to get an advantage over your plumbing business competitors.

At Blackstorm Design + Marketing, our goal is to target various Plumbing SEO elements to rank your website higher in search engines like Google or Bing. We achieve this by focusing on your content, website design, coding, social media, and other search engine optimization strategies to obtain more success for your company. One of the most crucial things we invest in best plumbing keywords for an SEO campaign.

Knowing what keywords are commonly searched by clients looking for plumbing services, will offer you a good understanding of what a client looks for in your company. Below are the 200 frequently searched keywords for plumbers and their monthly search volume:

Plumbing SEO Keywords

Plumbing – 70,000
Plumbers near me – 368,000
Plumber – 65,000
Emergency plumber – 18100
Toilet repair – 12,100
Local plumbers – 14,800
Plumbing companies near me – 12,100
24-hour plumber – 13,100
Clogged drain – 3, 600
Hot water heater repair – 8,100
Plumbers in my area – 6,600
Plumbing repair – 5,400
Plumbing pipe – 5,400
Superior plumbing – 4,400
Precision plumbing – 5,400
Emergency plumber near me – 6,600
Pipe repair – 720
Leak detection services – 480
Septic tank cleaning – 21,000
Water heater installation – 16,000
Sink drain – 13000
Drain cleaning near me – 13,000
Water heater replacement cost – 11,000
Toilet installation – 7,500
Bathroom sink drain – 6,900
Running toilet repair – 250
Drain company – 200
Sewer cleanouts – 150

Location-Based Plumber SEO Keywords

Some of the most popular keywords in the commercial and residential plumbing industry revolve around general plumbing terms + adding a state or city locale.

Some of the most popular keywords in the commercial and residential plumbing industry revolve around general plumbing terms + adding a state or city locale. These ate what we would call “money terms” in plumbing SEO. That said, they are going to be the hardest keywords to rank for with plumbing SEO and also the most expensive more often than not when bidding them on PPC networks such as Google AdWords.

Here is a list of common location-based plumbing keywords:

Your City + emergency plumber
Your City + emergency plumbing
Your City + plumbing service
Your City + drain cleaning
Your City + water heater repair
Your City + water heater installation
Your City + sewer cleaning
Your City + garbage disposal repair
Your City + leak detection
Your City + bathroom remodeling
Your City + shower installation
Your City + repiping
Your City + clogged toilet
Your City + clogged toilet repair
Your City + leak detection
Your City + sewer repair
Your City + rooter service
Your City + boiler replacement
Your City + boiler repair
Your City + backflow testing
Your City + septic pumping
Your City + septic cleaning
Your City + commercial plumber
Your City + water filtration system installation
Your City + water softener systems

Using the Best Plumbing SEO keywords in your Business

Since search engines utilize keywords when filtering results, it is incredibly crucial to ensure that you understand the terms in your content correctly so that your posts have a higher chance of getting found, ranked, and indexed.

The secret to ranking higher when it comes to the best SEO keywords for plumbing contractors falls into 7 major components:

Making sure that your plumbing website is fast, secure, and mobile-friendly.
Including your SEO keyword in the major search results related to plumbers
Claiming, verifying, and optimizing your Google Business Profile completely.
Filling and claiming your local business directory listing with the same consistent NAP citations.
Optimizing your blog posts/web content, headings, title tags, and meta descriptions for your plumbing keyword.
Utilizing videos and photos in your content that have been optimized properly with top SEO keywords for plumbers.

What do you need to do to rank your plumber website #1 on Google?

Ranking your plumbing company website as the coveted #1 on Google or Bing in your service area involves a combination of basic components, and implementing those tactics correctly every time. As plumbers, we understand that our sites need to be indexed and optimized properly, but here are a few factors to consider:

Local SEO – Your plumbing website should be optimized for local Google searches. Local SEO for plumbers helps you to target prospects or clients within a particular geographical area. This is crucial because more than 30% of clicks, go to the top 3 search engine results on the first page of Google. So, if you have optimized your plumber website for local searches, you will be able to get a fair share of that 33% of searches for plumbing keywords related to your business.

Here at Blackstorm Design + Marketing, we will do all the heavy lifting to improve your organic rankings in 4 steps:

Find high-ranking keywords your target audience is using to find your plumbing services.
Create high-quality SEO content that will attract visitors to your plumbing website.
Optimize your Google Business Profile to leverage local searches.
Optimize your plumbing SEO strategy using your Google Analytics.

On-Page SEO – A huge part of our SEO services for plumbers revolves around on-page SEO. On-page SEO is the process of optimizing every page of your plumbing website to rank higher in search results and get more relevant traffic in search engines.

This implies optimizing every service you provide so that you can rank higher not only for your business name but for crucial searches related to the plumbing services you provide as well. We will also go ahead to optimize your meta tag titles and meta descriptions so that you can accurately describe what your business offers.

Off-Page SEO – Our off-page SEO services for plumbers focus on identifying high-quality sites to help link back to your website. This strategy of building links helps to make sure that regardless of where you are looking geographically, your plumbing website can be found in the top spots on Google or Bing.

Frequently Asked Questions About Plumbing Keywords

How can I find long-tail plumbing SEO keywords?

Identifying your primary plumbing keywords and long tail search terms can be super easy, there are some tools that are available to help you out including SEMrush, SEOmoz, Google Adwords, and more.

How can my plumbing business rank for high-volume SEO keywords?

You require a professional plumbing website that is optimized for the high volume SEO keyword and quality content that discusses the subject in depth. In addition, you will have to prove the legitimacy of your plumbing business with an About Us page and display client reviews online. Lastly, increase the authority of your plumbing website by linking it to NAP citations.

What are good SEO keywords for plumbers?

The best keywords for your plumbing SEO strategy will be ones that will be authoritative, relevant, and have a higher search volume. Also, you can use the keywords to create content that surpasses the quality of what is currently ranking.

What are generic keywords?

Generic plumbing keywords are search terms that broadly describe your services or products. Typically, they have a wider reach and they can help a prospect who is searching for services without any plumbing brand in mind.

Ready to start ranking #1 on Google for plumbing SEO keywords?

After compiling your plumbing keyword search data, you have to develop a plan of attack and rank for keywords that are crucial for your plumbing business. Follow that plan from start to finish and monitor the results over the next months. Plumbing SEO is time-consuming but with the right plan and patience, you will have qualified leads calling your company requesting quotes.

If you need help with plumbing an SEO battle plan or keyword research, schedule a free profit session with Blackstorm Design + Marketing to learn how our services can help your business grow today.

In today’s world, the internet is the biggest marketplace under the sky. Literally, everything can be found and purchased online. Some companies do their business strictly on the internet, but no company in the world doesn’t present their business on the internet. Both sellers and users of products and services search for what they need online – users to find what they need and sellers to find buyers for what they offer. Websites are created as the best marketing tool there is. But advertising products on your website is not enough. Some tools can help both groups find what they are looking for much faster and more efficiently. The most successful tools are SEO and PPC.

How do search engines work?

Search engines are the most helpful tools for internet users. If you are looking for something on the internet, you will use search engines to find that. You will type words that explain the product or service or information you are looking for the best. A search engine will use your words to find content on the web related to your search. Words you use are called keywords, and search engines use those to detect all sites that have content relevant to your search. Since there are many websites to browse, search engines look for those sites that match the best keywords. The sites that have such content are shown on top of search results, and they attract most customers.

What is SEO, and how does it work?

SEO is a tool that helps a website gain better rankings on major search engines. A website can be looked upon as commercial. A good commercial does not just say: this is the product, it is used for that, buy it. Good commercial tries to attract potential buyers by using the best tools to explain how the product is different from similar products, why you need that particular product, what you will gain by getting it, and how it works. At the end of the commercial, the buyer has a feeling that he or she knows everything relevant to the product and is aware of why it is worth spending money on. SEO acts as a director of a great commercial. Search engine optimization helps the website become interesting for a group of customers it appeals to. This means that the site can be optimized to be shown in top search results for that product or service. This is done by changing content to look more reliable, more available, and more trustworthy.

There must be a good strategy of how the content of a site will look – with plenty of information, relevant links, good web design, frequent adding of new content, making the search of the site easy and clear, making traffic and loading of content faster, and so much more. A good SEO will help a site become more visible and top-ranked on free or organic search results.

What is PPC, and how does it work?

PPC means Pay Per Click. Pay-per-click has the same role as SEO: to attract customers to your site, except PPC is not free. PPC means that there are paid advertisements on search engines that will lead customers to sites advertised by them. They are displayed on a search engine and also use keywords as guidance for search engines. But the advertiser only pays for these advertisements when a customer clicks on them (and is directed to a site in question). Pay-per-click ads usually cost very little and have an enormous impact on website traffic. They are displayed when keywords are entered. PPC can provide good attendance to the website and help a product or a service be more visible. Still, the price you pay for PPC can vary from very cheap to more expensive, depending on which keywords you use. Competition on the internet is enormous, and some keywords are more frequently used. Those keywords cost more if you want your website to appear in the top search results.

How do SEO and PPC work together?

Even though it sounds that SEO and PPC do the same work but in different ways, and one is free while the other is paid for, they don’t cancel each other. They can do wonders when paired with a job to boost website visits. You may be asking yourself, “why pay for something you can get for free?” the answer is – you don’t. Even if SEO and PPC do the same thing, they are separate marketing tools, and each has a unique purpose. But when put together, they can help each other do the best job for your needs. Both SEO and PPC use keywords. If you use different SEO and PPC keywords, people who are seeing your SEO search results don’t see your PPC, as keywords do not point in the same direction. SEO is free, but SEO does need time to start doing its magic. You must earn your spot in the top search results. If you use PPC as well, it will begin to attract visitors to your site right away. PPC can help you work out SEO strategy the best way. PPC can show which keywords are most searched for, so you can optimize the content of your website to match that. Using SEO and PPC simultaneously helps better visibility of the search engine’s results. The top three spots on search engine results are usually PPC. If SEO brings your site to top visibility for organic searches, that means the site dominates both free and paid search results. Remember, organic search results and paid ads are not the same. Most search engines display paid ads in different fields than organic ones, which is why search engine optimization and pay-per-click work so well together.

Today’s business is not the same as it was only ten years ago. New technologies and shifting the focus of marketing to the internet demand new ways of attracting customers.

SEO and PPC are modern business tools; using them together can give the best possible results.

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