Tag: Google Rankings

Why SEO Is Better than PPC for Plumbers

Post author By BlackStorm Home Service Marketing
Post date January 3, 2023

The debate continues: Which is better, SEO or PPC?

More users trust SEO search listings over PPC listings.

Studies have shown that more users trust organic search listings over paid advertisements. Research has shown that around 70% of internet users click on organic search results (SEO) as opposed to only 30% clicking on paid search results (PPC). Most internet users distrust paid advertisements, and most of these consumers are well aware that PPC is an advertising tool. This results in a lot of users bypassing paid advertisements and clicking organic, natural results instead. And to make matters worse, some users that have clicked paid ads don’t end up finding the product or service they are looking for. Thus, businesses that use SEO are better able to provide consumers with more interesting and valuable content.

SEO is very cost-effective and gives greater value for money.

Both SEO and PPC naturally have costs for initial set-up and hiring PPC specialists or an SEO company to come up with a digital campaign exclusively for your business. But if you use an SEO campaign, there is no need to pay for every individual click or visitor, but you will only pay for the services that your SEO team or vendor renders. With PPC, constant investment is required. If you stop paying, your ads will stop, and your lead generation will be discontinued.

SEO can build and keep an advantage over your competitors.

It isn’t easy to build an advantage and keep it with PPC. If you are already making profits based on clicks you pay a certain amount for, then it will not last if a competitor bids a higher price for the same product. If your competitor has some venture funding and decides to use it on PPC, it can drive the average cost of a click higher, and your profits will be driven downward. An investment in SEO is much more challenging. You strive to make your search engine results higher for relevant keywords. You come up with great content that is of great value to consumers. You generate inbound links. And your links show up on high-quality websites in your industry. Soon, your rankings will start rising, and with this, traffic and leads generated through search will increase. It takes time to accomplish this. You may have a higher initial cost, but the clicks are free. This investment, however, gives you a more sustainable advantage over PPC. Your competitor will find it more difficult to take this advantage away.

SEO gives better ROI than PPC advertising.

Based on a four-year study of profit generation for both SEO and PPC, it has been shown that SEO that creates organic traffic generates $2.74 in profit for every dollar spent in that year. In 3 years, SEO’s average profit is $4.58 for every dollar spent in one year. Comparing this with the profits garnered from PPC advertising, it was shown that for every dollar spent on that year, the average profit is -$0.95. While over three years from the dollar spent in one year, the average profit is -$0.85. This means that for every dollar spent on both SEO and PPC, SEO will yield an additional profit of $2.75 but PPC losses -$0.95. Thus, SEO gives better ROI than PPC advertising.

SEO has more effective promotion results.

Applying SEO to your website may take around three to six months before your website will appear on search engine results. This is because indexing and ranking a website takes time for Google to do. But over a long time, SEO leads to consistent traffic, whereas PPC only gives an initial boost to traffic. PPC can be beneficial if you have a brand new site that has not yet appeared in organic results. However, with a PPC campaign, traffic immediately stops when the budget is withdrawn. Thus SEO continues to shine. It is a more effective way of promoting your website in the long run.

Ranking #1 in search results will not happen overnight with SEO. But SEO has proven long-term benefits. The reasons given above why SEO is better than PPC should prod you to invest more of your time and resources focusing on SEO rather than on PPC.

Plumbing SEO

How to Improve Your Plumbing Website’s SEO…

Post author By BlackStorm Home Service Marketing
Post date June 20, 2022

Visibility has been the main challenge hindering the success of small businesses up to date. Having a fantastic business and an eye-catching website can be of no importance if the potential customers cannot find you. That’s what necessities the need for Search Engine optimization. Search Engine Optimization is an art and science of improving your ranking on the Search Engine Results Page (SERP).

Google uses search algorithms to find websites that have quality and informative content, thereby improving its ranking on search engines. Google keeps on tweaking its search algorithms several times annually. This is a clear indication that amazing SEO is not something that is attained instantly; it is a continuous process that requires dedication and commitment.

The following ways to improve your website’s SEO ranking

Publishing Relevant Content

Quality content is the secret to improve your website rankings on search engines, and nothing else can substitute informative content. You can increase your website traffic by publishing relevant content for your target audience, as this will enhance your site authority as well as relevance. To realize this, you need to perfect your web writing skills.

Keywords

Every page on your website should have a unique keyword phrase. Take your time to define the phrases that the visitor can use to search for a specific page on your website.

Multiple Keyword Phrases

It’s never easy for a webpage to realize search engine ranking for several keyword phrases unless they are similar. A single page can rank multiple keyword phrases as long as they are somehow related, for example, Business jobs’ and business careers.’

If you intend to rank several keyword phrases with your website, you will be required to create separate web pages for the keyword phrases you are targeting.

Content

Besides the page URL, title, and headings, content is very crucial when it comes to search engine rankings. Your keyword phrase should appear several times on the page, not forgetting the opening and closing paragraphs.

These keyword phrases should be highlighted to make it easy for the reader to identify them. You can use the available writing styles to highlight them, such as bold, italics, and even heading tags. You should neglect good writing for SEO. What you need to understand is that pages are written specifically for the reader and not SEO.

Keeping your Content Up to date

Content is of much importance to the ranking of any plumbing website. Keeping your content up-to-date is one of the ways that is used to determine how relevant the site is, so it is necessary to keep it fresh. You should set time to audit your content and make the required updates.

Consistency

To improve the SEO rankings on your website, you have to show consistency when it comes to publishing content on your blog. This builds trustworthiness among the visitors, and they will always visit your site because they believe that is the only place they can find answers to what they are looking for. To lure more visitors into your website, you should be consistently publishing new content, as this will create a good impression among your visitors.

You should overlook the consequences of not updating outdated or underperforming content. Visitors don’t like reading the same thing week in week out, and that’s why publishing new material is very crucial.

Readable Content

The content on your website should be easily readable. Your content should be in short and precise paragraphs, as this is what users want. Visitors are no longer interested in an endless block of content, and this may even turn them away from your website. You should strive to keep your content as short as possible while retaining the meaning.

The sentences should be short, and a paragraph should have no more than five lines. Readers find such content friendly, inviting, and easy to understand. Long paragraphs discourage the readers before they even begin to read them.

Provide Accurate Contact Information

Providing correct contact details is a trust factor search engine uses when ranking a website. You should provide your contact details so that users can reach out to you when in need. Users tend to lose trust in a business that does not have contact details as they think such businesses are no longer legit. Always include your phone number, location, and email address so that visitors can reach out to you easily.

The discussed above are some of the tricks on how to improve your website’s SEO.

Plumbing SEO

What Would A SEO Specialist Do for Your Plumbing Website?

Post author By BlackStorm Home Service Marketing
Post date June 20, 2022

The introduction of the Internet has changed the lives of people. Today, no one prefers to walk to the store to buy things or meet somebody in person to chat. Instead, people love carrying out their chores right from their computer desk or Smartphone. While this has offered the much-desired convenience, it has opened avenues for businesses to tap customers. However, online marketing is extremely daunting, thanks to the ever-increasing competition. In such a situation, you need someone who could promote your venture online. It’s here an SEO specialist comes into the picture.

What do SEO specialists do?

Some newbie marketers and business owners never give thought to the services of an SEO expert. They surf the net to learn SEO (search engine optimization) techniques. After getting familiar with some tactics, they employ those strategies to win customers. Sadly, a majority of these business professionals register a huge failure. Why? The reason – employing effective SEO strategies isn’t a cake that you pick up and gulp it down. Rather, SEO happens to be one of the most demanding jobs. You ought to hire an SEO specialist to take care of the online marketing aspect.

Increases your visibility online

A reliable SEO professional increases your online visibility. You won’t make a sale if you’re not visible to your desired customers. It’s that simple. Let’s understand this point with a simple example. Suppose you wave your hand to someone on a dark night. You know what you’re doing. However, the other person doesn’t know. Why? You aren’t visible to him.

That’s what exactly happens when you promote your venture without hiring an SEO expert. A reliable SEO specialist sees to it that your website (your venture) is visible to your intended prospects. Once your site is visible to your desired prospects, they might probably check your outlet and make a purchase. This happens to be your main aim in hosting your website.

Drives prospects

You may wonder what the difference between online visibility and driving prospects is. If your site is visible, it’ll be visited by prospects. Right! It’s not that easy. Many sites come up on the first page of search results. However, not all of them get the same number of visits. Only some sites manage to get the desired number of visitors. Why and how?

Let’s take an everyday example to understand this point. Suppose there are five ice cream shops on a road. Some individuals walking by the road wish to buy ice creams. Which store will get the maximum number of customers? Your obvious answer will be the first store. What if the second or the last store gets maximum customers? If this is the case, you may want to know the reason.

Well, the second or the last store (as the case may be) is unique in some respects. It stands out in the crowded ice-cream shop market. An SEO specialist does exactly the same thing. Even if your site comes up on the top page of search results, it may or may not get the required number of customers.

To ensure you get maximum prospects, the SEO expert will use eye-catchy words within the title, description, and Meta Tags. By checking those enticing words, users are likely to pay a visit to your website. Once visitors are on your site, you may motivate them to buy your services or products.

Optimizes your site for users and search engines

Although offline and online marketing fundamentals are the same, there’s a big difference between the methods and techniques. No matter how expert you’re with offline marketing, you’ll lose online if you don’t know the basics and depth of online marketing. As a business professional, you ought to rank higher in search results and motivate customers when they visit your outlet. For that, you need to optimize your website for search engines and users.

A reliable SEO specialist does these two important jobs. First, he’ll optimize your website according to your business needs and search algorithms. To do that, he’ll use high-traffic keywords, and Keywords are search terms used by people to find anything online. If you sell pens in New York, the SEO professional will use keywords such as affordable pens in New York, best pens in New York, or quality pens in New York.

Next, he’ll position those keywords within your web content in such a manner that the keywords look natural. The expert will maintain an optimum keyword density to secure a high page ranking. Not just that, the online marketing specialist will place those keywords within your pages’ titles and the posts’ headings.

Additionally, he’ll see to it that your site contains relevant but minimum images. All these things will make your site search engine-friendly. Once your site becomes search engine-friendly, it’ll get higher rankings and may likely come up on the top of search results for your targeted keywords.

Many website owners report a higher bounce rate. What does that mean? It simply means that visitors move away from their site quickly without taking any action. Why do visitors move away? Most sites are cluttered and difficult to navigate. As such, visitors get annoyed and move away. A reputable SEO specialist helps you get rid of this problem. The SEO specialist will make your website user-friendly.

To do that, he’ll make your content organized and enticing using suitable headings, text fonts, and colors. This, in turn, will induce the visitors to read the content. Not just that, the SEO expert will ensure that your site is easy to navigate and important links, call to action words are placed at the right locations. All these things will compel even the most undecided customer to buy your products.

Link building and social media promotion

The more the number of links pointing to your site, the higher the rankings will be. A reputed SEO specialist understands this vital point, and he works to get backlinks from authoritative sites. Once your site gets quality backlinks, its search rankings will increase.

In addition to this, the expert will promote your site on popular social media platforms such as Facebook, YouTube, Instagram, and Twitter. He’ll create an appealing profile and post suitable content with call-to-action words at the right time. That will get you quick and targeted traffic within no time.

Google listings

Google listings let you get instant search rankings. An experienced SEO professional will send your business address to Google and verify it. Within no time, you’re visible to local customers on Google maps.

Bottom line

Getting customers online is extremely difficult. You need the professional expertise of a well-known SEO specialist to combat the competition and win customers. You’re all set to record the desired success online with a professional digital marketing specialist.

Plumbing SEO

“Plumbing SEO is Dead” & Other Lies

Post author By BlackStorm Home Service Marketing
Post date June 20, 2022

As a digital marketer, you know the importance of SEO (search engine optimization). SEO is essential for online marketing campaigns, and every business owner with a business website needs it. Unless you keep up with the times, you might end up being left behind in this ever-changing environment.

SEO is very important for a digital marketer. It’s used for digital marketing to increase leads and traffic, generate organic SERPs (search engine result pages), and improve trust among clients.

Since SEO involves keywords, rankings, tags, media, coding, algorithm, and links, it’s difficult for non-digital marketers to understand. Alongside the fact that the search engine optimization practice is always evolving that sometimes even expert digital marketers fall behind, it’s is no wonder that common misconceptions and lies began to form over different methods of optimizing your website.

It’s important not to get stuck on old practices and misconceptions about this search engine optimization as it can potentially harm your website, which you’ve put so much effort on. There are immense benefits gained from using SEO or search engine optimization in your business if appropriately practiced.

Is search engine optimization or SEO dead? Is there any truth to this, or are they a lie? This article will discuss the biggest misconceptions and untruths about SEO.

IS SEO DEAD?

The death of search engine optimization is greatly exaggerated and a misconception that confuses most digital marketers. According to statistics, 65.25 billion dollars was spent by companies in 2016 on SEO tactics. The number increased to 78 billion in 2018, and by 2020 it’s estimated that companies will spend 79.27 billion dollars on search engine optimization or SEO.

Even though a website does not have top ranking on search engine optimization, 32.5 percent of all generated organic traffic is obtained from a keyword search. You have a pretty big impact on the bottom line since keywords and high volume is relevant to some users.

If SEO dies, it’s taking a lot of money down with it because if your website is working just fine, 40% of revenue gotten from generated traffic should put this amount of money into your bank account. Considering these few facts, we can say that search engine optimization is very much alive and is working just fine. While SEO is not dead, some processes have evolved into something new, and when outdated tactics are still used, it can actively drop your rankings in SERPs, thus making some business owners confused and believe the lie that SEO is dead.

Some lies and misconceptions regarding the death of SEO

All that matters is to build up links: Building links are very important, and SEO remains Google’s number one top-ranking factor. Although just a few years ago, building as many links as you can to your site boosts your SERPs ranking. Things don’t work that way anymore. What matters right now is the quality and relevance of your links, not just the quantity. Though inbound links are still important, large quantiles of spammy links posted over a random digital website can harm your rankings because Google and other SERPs have shifted their focus from quantity and now emphasize more on quality.

Hyped up about dominating the number one spot: Be cautious of any SEO firm or agencies that guarantee you the top ranking on Google. No one can hype your rankings on any search engine except Google. So many websites fall for such tricks because they tend to focus more on snagging the number 1 ranking on Google but what they fail to understand is that ranking number one may not have strong correlation traffic it used to have. Your website could rank number one but still be buried deep since most search results are filled with ads, question boxes, etc. So web crawlers usually search in deep to get what they want. Rather than emphasizing getting the number one rank, your point of focus should be on increasing your click-through rates.

Overemphasizing keywords: As search engine optimization or SEO is constantly changing, various search engines have evolved and have adopted more effective means to show what your page is talking about. In the past, keywords played a very vital role in SEO as links. Anyone could get a better ranking on SERPs, creating low content articles, and fully stuffing your page with keywords. Now, instead of using a particular keyword to fill your page, which can wrongly phrase sentences and paragraphs inhibiting user experience, it’s more important to optimize your content for great user experience and readability fully. Google’s main focus is to understand the purpose behind keywords and not just the actual keywords themselves. Your posts should be according to quality and user experience, and if the content is good, keywords will blend in well. Rather than sacrificing a good article just for keywords density, focus more on the topic in general and contents so your post can satisfy the user demand. If your client decides to build content, advise them on how to do it the right way because content that are not fully optimized with spammer keywords post a great threat to web marketing.

More pages and posts increase ranking: One thing you need to know is that Google generally doesn’t rank websites, and it only ranks individual web pages based on how the page relates to a search or keyword. Rather than creating more web pages and posts, creating content that has the information your user needs by bringing out key points on a topic on one page would be best. If your content is long and valuable, it can rank for many different keywords search and queries. Though this does not mean your whole website and its content should be on one page, creating sub-topics would create links back to the main page, improving the overall search engine optimization of the page.

These misconceptions and lies make people believe that SEO is dead, but it is pretty much alive. The key is moderation. There are still some standing principles you can adopt, and when you follow these principles and identify the lies regarding SEO, you’ll improve your leads, traffic and generate more conversions.

Plumbing SEO

How To Make Plumbing SEO and PPC Work Together?

Post author By BlackStorm Home Service Marketing
Post date June 20, 2022

In today’s world, the internet is the biggest marketplace under the sky. Literally, everything can be found and purchased online. Some companies do their business strictly on the internet, but no company in the world doesn’t present their business on the internet. Both sellers and users of products and services search for what they need online – users to find what they need and sellers to find buyers for what they offer. Websites are created as the best marketing tool there is. But advertising products on your website is not enough. Some tools can help both groups find what they are looking for much faster and more efficiently. The most successful tools are SEO and PPC.

How do search engines work?

Search engines are the most helpful tools for internet users. If you are looking for something on the internet, you will use search engines to find that. You will type words that explain the product or service or information you are looking for the best. A search engine will use your words to find content on the web related to your search. Words you use are called keywords, and search engines use those to detect all sites that have content relevant to your search. Since there are many websites to browse, search engines look for those sites that match the best keywords. The sites that have such content are shown on top of search results, and they attract most customers.

What is SEO, and how does it work?

SEO is a tool that helps a website gain better rankings on major search engines. A website can be looked upon as commercial. A good commercial does not just say: this is the product, it is used for that, buy it. Good commercial tries to attract potential buyers by using the best tools to explain how the product is different from similar products, why you need that particular product, what you will gain by getting it, and how it works. At the end of the commercial, the buyer has a feeling that he or she knows everything relevant to the product and is aware of why it is worth spending money on. SEO acts as a director of a great commercial. Search engine optimization helps the website become interesting for a group of customers it appeals to. This means that the site can be optimized to be shown in top search results for that product or service. This is done by changing content to look more reliable, more available, and more trustworthy.

There must be a good strategy of how the content of a site will look – with plenty of information, relevant links, good web design, frequent adding of new content, making the search of the site easy and clear, making traffic and loading of content faster, and so much more. A good SEO will help a site become more visible and top-ranked on free or organic search results.

What is PPC, and how does it work?

PPC means Pay Per Click. Pay-per-click has the same role as SEO: to attract customers to your site, except PPC is not free. PPC means that there are paid advertisements on search engines that will lead customers to sites advertised by them. They are displayed on a search engine and also use keywords as guidance for search engines. But the advertiser only pays for these advertisements when a customer clicks on them (and is directed to a site in question). Pay-per-click ads usually cost very little and have an enormous impact on website traffic. They are displayed when keywords are entered. PPC can provide good attendance to the website and help a product or a service be more visible. Still, the price you pay for PPC can vary from very cheap to more expensive, depending on which keywords you use. Competition on the internet is enormous, and some keywords are more frequently used. Those keywords cost more if you want your website to appear in the top search results.

How do SEO and PPC work together?

Even though it sounds that SEO and PPC do the same work but in different ways, and one is free while the other is paid for, they don’t cancel each other. They can do wonders when paired with a job to boost website visits. You may be asking yourself, “why pay for something you can get for free?” the answer is – you don’t. Even if SEO and PPC do the same thing, they are separate marketing tools, and each has a unique purpose. But when put together, they can help each other do the best job for your needs. Both SEO and PPC use keywords. If you use different SEO and PPC keywords, people who are seeing your SEO search results don’t see your PPC, as keywords do not point in the same direction. SEO is free, but SEO does need time to start doing its magic. You must earn your spot in the top search results. If you use PPC as well, it will begin to attract visitors to your site right away. PPC can help you work out SEO strategy the best way. PPC can show which keywords are most searched for, so you can optimize the content of your website to match that. Using SEO and PPC simultaneously helps better visibility of the search engine’s results. The top three spots on search engine results are usually PPC. If SEO brings your site to top visibility for organic searches, that means the site dominates both free and paid search results. Remember, organic search results and paid ads are not the same. Most search engines display paid ads in different fields than organic ones, which is why search engine optimization and pay-per-click work so well together.

Today’s business is not the same as it was only ten years ago. New technologies and shifting the focus of marketing to the internet demand new ways of attracting customers.

SEO and PPC are modern business tools; using them together can give the best possible results.

Plumbing SEO

Why SEO Is Better Than PPC For Plumbers

Post author By BlackStorm Home Service Marketing
Post date June 20, 2022

The debate continues: Which is better, SEO or PPC?

More users trust SEO search listings over PPC listings.

Studies have shown that more users trust organic search listings over paid advertisements. Research has shown that around 70% of internet users click on organic search results (SEO) as opposed to only 30% clicking on paid search results (PPC). Most internet users distrust paid advertisements. Most of these consumers are well aware that PPC is an advertising tool. This results in a lot of users bypassing paid advertisements and clicking organic, natural results instead. And to make matters worse, some users that have clicked paid ads don’t end up finding the product or service they are looking for. Thus, businesses that use SEO are better able to provide consumers with more interesting and valuable content.

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