The Top 30 Most Searched Plumbing Keywords on Google You Need to Know

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Read on to learn the best PPC and SEO Plumbing Keywords for your campaign

If you operate a plumbing business and want to improve your local market visibility through PPC or SEO, you will be required to appear for keywords that homeowners are looking for.

PPC and SEO campaigns

When optimizing your plumbing website for local search, one of the most crucial decisions you (or your internet marketing agency) should make is what search terms or keywords you want to optimize for.

Luckily, there are potentially hundreds of keywords that you can choose.

If you select the right keywords, that could imply your phones are ringing off while you are getting a lot of $$$.

Without the right plumbing keywords, you can’t get clients for your plumbing business online. It is crucial to advertise or rank for the right keywords so that you can obtain targeted clients and close a sale.

The keywords you use throughout your plumbing websites can help you rank higher in local search engine results pages and offer your business increased client traffic, better online visibility, and more plumbing leads.

While it might appear like a simple task of just putting a couple of search terms and the go-ahead to craft content, the sad reality is that other plumbing contractors in your area are implementing comprehensive keywords into their plumbing SEO strategy. You must invest in keyword research to obtain a competitive advantage over other plumbers online.

Without further ado, let’s dive into our topic.

What are Plumbing Keywords?

A group of words an internet user uses to perform a search

Keywords are phrases or terms that internet users look for on search engines like Bing or Google. When more homeowners look for the same phrase (or its variation), it becomes known as a high-volume keyword. You can measure the volume of a plumbing keyword using tools like Ahrefs, MOZ keyword explorer, or SEMrush.

What are the Different Types of Plumbing Keywords Available?

Keywords research

Do you know that there are three different types of plumbing keywords that you can select from for your business?

These three kinds are long-tail keywords, trophy keywords, and LSI keywords. Let us discuss in detail these three types to assist you in understanding how to select search terms for your plumbing business.

Short-tail plumbing Keywords

Short tail keywords for your plumbing business are characterized by their high value among all keywords associated with your business. If you operate in Murfreesboro, your trophy or short-tail keywords would be “Murfreesboro plumbing” or “plumbing Murfreesboro”.

It typically combines the industry which you are operating from plus the city name of your service area.

In this case, the other short tail plumbing keywords can be “Plumbing Contractor Murfreesboro” or “plumbing repair Murfreesboro”. It is based on the value attached to the keyword. You need to calculate the value of each plumbing keyword, and the top five can be regarded as trophy keywords.

LSI Plumbing Keywords

LSI Keywords

LSI is a synonym for Latent Semantic Indexing. Search engines like Google show relevant search results. It implies that the same plumbing keyword can be tweaked according to the homeowner to find the plumbing companies or any other service businesses. That’s why; it takes into account the LSI plumbing keywords you use. LSI keywords in the case of a plumbing business, can incorporate keywords:

  • Best rated plumbing contractors in Murfreesboro, TN
  • Plumbing repair in Murfreesboro
  • And so on.

Long-Tail Keyword

Long-Tail Keyword

When searching for a particular plumbing service, long-tail plumbing keywords are general terms that homeowners look for. Although they may not have a high volume like short keywords (such as plumber near me), they rank easily and convert at a higher rate. This implies that focusing on long-tail keywords can lead to sales for your plumbing business.

Blackstorm Design + Marketing has many years of advertising and internet marketing experience incorporating SEO strategies such as keyword research, so your plumbing website has a higher ranking on search engines. While we provide keyword research and strategy to increase plumbing SEO, we want our plumbing clients to understand what keywords can assist them to get on top of search engine results.

Most Popular Plumbing Service Keyword Formats

Keyword Formats

 

Another thing to mention here is that you would want to ensure you use these search terms with variations of your service area city name as illustrated below:

  • Your City + Plumbing
  • Your City + plumber
  • Your City + Water heaters
  • Your City + Leak detection
  • Your City + drain cleaning
  • Your City + water heater repair
  • Your City + plumbing contractor
  • Your City + water heater Installation
  • Your City + commercial plumber
  • Your City + clogged toilet repair
  • Your City + residential plumber
  • Your City + repipe

Top 30 Most Searched Plumbing Keywords for SEO

Most Searched Keywords

 Keyword                                                        Search volume

  1.     Plumber                                                       65,000
  2.     Plumbing                                                    41000
  3.     Emergency plumber                               40, 500
  4.     Plumbing services                                    40, 500
  5.     Water heater repair                                   27100
  6.     Plumbing companies                              22200
  7.     Water heater replacement                    18000
  8.     Plumbing contractors                             9900
  9.     Sewer cleaning                                          9900
  10. Toilet repair                                                     8100
  11. Sewer cleanout                                              6600
  12. 24-hour plumbing service                         2900
  13. Gas repair                                                        2900
  14. Drain repair                                                     2400
  15. Sewer inspection                                          2400
  16. Plumbing installation                                 1600
  17. Hot water repairs                                          1600
  18. Local plumbers in my area                        880
  19. Clogged drain                                                3600
  20. Leaky faucet                                                   2900
  21. Sewer pipe                                                      1600
  22. Clogged sink                                                  2400
  23. Toilet installation                                           2400
  24. Commercial plumbing                               1600
  25. Garbage disposal installation                   2900
  26. Water pressure                                              4400
  27. Tankless water heater                                 6600
  28. Backup sump pump                                   1600
  29. Electric water heater                                   18100
  30. Hot water plumber                                      1000

Where Should You Use These Plumbing Keywords?

Keyword research illustration

To get your plumbing website to appear for these search terms, it will be essential to craft a thorough set of service pages focusing on that primary keyword. For instance, if you want to show up for “hot water repairs” then ensure that you have a dedicated page on your plumber website that discusses the hot water repair page.

It takes effort and time to create these pages on your plumbing website, but know that they will become one of the most important types of pages on your website.

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