Have you ever wondered if your website could talk?
And if it did talk what message would it send to your customer?
And when I speak of talking websites I am not referring to the text you have used on the website. There is a lot more to what you communicate through your website than the text. The brand’s message can be communicated in a variety of ways some of which have nothing to do with content.
Back to your website and if it could talk, would it portray your business as an efficient and successful company selling high-quality services and products. Does it portray the company as one that will fulfill the needs of the client or does it tell a story you do not want to be associated with your business?
Every interaction with your website is a huge opportunity to tell the client the right story so that you can convert them down the line or keep them as customers. You need to make sure that any information they need is easy to find on the site, which shows that you care about them. A website that tells a good story will load fast thus showing that you care for the user experience of your clients. Given that mobile has overtaken desktop, a website that loads seamlessly on handheld devices shows that you care about all your customers.
The website is one of the best ways to build credibility, loyalty, and confidence in your brand. A lot of customers judge a business from their website. If your website has a terrible experience, visitors will leave with a negative perception and may never return. In a world where the web is critical in brand building, perception is everything.
While everyone knows that an old fashioned website does not necessarily indicate that a company has terrible products or subpar services, the negative perception cannot be avoided. If you have a dated design, the impression you are giving is that you are a tacky business.
If you have a publicly accessible website, it is always telling a story. Whether your business is a standard brochure site, an e-commerce website or any other online shop, it will always be talking. If it is talking you need it to be speaking in line with your brand’s message and singing your praises.
By sending the right message to the right people, you can improve your business by aligning what your website is saying with the brand.
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