Category: Marketing

Marketing

The Types Of Content That Really Works With Your PPC Campaigns

Post author By BlackStorm Home Service Marketing
Post date April 30, 2019

What Type Of Info Really Sells Your PPC Audience?

When you’re considering a PPC campaign for your business, there are various things you must consider. And that includes knowing who your audiences are, their importance and segmentation. But that said, you have to carefully select the type of information you provide to ensure your campaign’s success. This is really important especially if you’re a B2C eCommerce advertiser. Remember you have to stand out to maintain them. But how? We got a few tips for you. Read on!

Customized Attention

With the growth of the internet and advancement in technology, it’s very easy to want to automate your services. But by all means, don’t. Adding a little bit of personalized attention to each of your clients gives them a sense of belonging. It makes them feel you care. This could be anything from free consultation services for the first purchases, a specialist guide every so often, face to face appointments with the sales team, etc.

Easy Accessibility To Price Quotes

The reason as to why a client clicks on your website is because they are interested in what you offer and would probably want to make a purchase. But they can’t go ahead with it if they aren’t sure of how much it will cost them. And that’s why you should always offer a solution for them; providing a price quote calculation sheet on your page. This will be so convenient given that same products together with their various add-ons can cost a little bit differently depending on what the customer wants. Give them the liberty to decide what they want to be included and they will forever be indebted to you.

Provide A Comparison Chart With Your Competitors

This will be mainly effective if only you are the market leader in your segment. It not only gives you the confidence to step forward but also acts as a source of credibility to both your present and potential customers. Who wouldn’t want to be associated with the most sought product with unique qualities and components?
If you choose this way, however, ensure to attractively parade it on your landing page, with as much creativity as possible. You have to convince your audience to choose you over others and that isn’t an easy task.

Free Trials

Anything that’s free has always been attractive. Take advantage of that fact and use it to lure audiences to your product or service. You can, for instance, start with a free sample for the first purchase as a way of converting prospects into potential leads and hopefully long term clients. It’s literally hard to resist spending on a particularly good product/service once you have experienced it.

Valuable Details

People will always stick around where they find valuable information that they can use to improve their lives. So if nothing else seems to work well for you, try your campaign from this angle. You can start by providing a PDF guide or eBook concerning specific consumer-related issues and how they can be solved. There’s no better way to make more sales than avoiding to be too salesy!
There you have it! What else has worked for you? Feel free to share with us in the comment section below!

Tags examples of pay-per-click advertising, pay-per-click marketing strategy, ppc advertising, ppc campaign goals, ppc campaign strategy, ppc strategy, ultimate guide to pay-per-click advertising pdf, what is ppc

Marketing

6 Things You Could Be Doing Wrong in Your PPC Campaign

Post author By BlackStorm Home Service Marketing
Post date April 30, 2019

Having problems with your PPC campaign?

Everyone, including PPC pros, entrepreneurs, businesses and startups experience failure one way or the other. Sometimes, the execution just isn’t there. Or maybe you’ve put all your broad match keywords in one campaign.
Plus, you could be making any of these 8 mistakes, listed below:

No Solid Goal Or Strategy

The first thing you need to do is establish a clear goal, a vital part of any marketing campaign. Getting ads on Google is, unfortunately, not enough to set the tone. Plan for a specific goal or strategy and base your PPC around it.

You Don’t Track Conversions

Having a conversion tracking system turns your ad campaign into autopilot mode. Without it, you’ll be flying in blind not knowing whether you’ve hit your metrics or not. The bottom line? Adding tracking codes is relatively simple, but clients and businesses often fail to see their value or importance.

Loose Campaign Structure

Keep the ad campaign tight and close up any and all loose ends. A classic example of a poor structure includes having too many broad matches under one roof, or not matching brand PPCs with brand keywords.
A good PPC manager will take a look at the campaign structure and shore up any weaknesses. Not doing so is a precursor to low, unsatisfactory results.

Unattractive Landing Page

Your campaign may have a killer ad copy, the right keywords, and a good overall structure, but do you have an equally compelling landing page?
Landing pages are like storefronts that attract your customers. A well-maintained, organized and compelling one brings in visitors, which increase the chances of a sale.

Your Ad Copy is Mediocre

Invest in creating a good ad copy as it’s instrumental to your success. An attractive landing page, sound campaign structure, and ad copies form the triumvirate of any PPC campaign.
What makes an ad copy great? It must be able to tell the users what you want them to do and the benefits of them doing it. Moreover, it must be done with a few characters or fillers as possible.

Passive Campaign Management

Many businesses think that PPC is a passive marketing campaign, but they couldn’t be more wrong. Setting it up is just the first step in the ad process. Managers who know better will fine-tune the PPC’s details, optimizing ad copies, keywords, bids while keeping an eye on the important metrics.
Don’t hand the project to a junior-level marketing staff; instead, hire an experienced manager who will know how to run the ad campaign from start to finish.

Why Am I Still Failing?

Despite all your best intentions, your PPC can still fail. The truth is, even the best ad campaigns can still go down the drain. What you can do is constantly monitor the data and try to troubleshoot the problem.

Is PPC Right For Your Business?

So you may have tried a couple of ad campaigns, but none of them are meeting the goals. You’ve tried everything, but the numbers aren’t favorable. What then?
Truth is, there’s a slim chance that PPC isn’t a right fit for your particular campaign, industry or business. But before you wave the white flag, exhaust all available options and make sure you have a good ad copy, landing page and structure.

Tags examples of pay-per-click advertising, pay-per-click marketing strategy, ppc advertising, ppc campaign goals, ppc campaign strategy, ppc strategy, ultimate guide to pay-per-click advertising pdf, what is ppc

Marketing

What is Outbound vs Inbound Marketing?

Post author By BlackStorm Home Service Marketing
Post date April 30, 2019

If you are looking to expand your client base, then you must be assessing the effectiveness of different marketing strategies. But how well do you understand modern-day marketing? Can you distinguish between inbound marketing and outbound marketing? If you can’t, then we invite you to continue reading this post as it explains everything you need to know in this post.

What Is Outbound Marketing?

Outbound marketing is the process in which marketers and influencers campaign for products or services to presumably potential customers, regardless of whether the “customers” are interested in the campaigns or not. In this case, a marketer pushes a brand outwardly by creating adverts that he/she hopes has the potential to generate new business leads and attract customers.
Examples of outbound marketing include TV/radio commercials, digital adverts on websites, paid social media ads, cold calls, and the print media- flyers, newspapers, and magazines. In all these platforms, the marketer buys the attention of prospective clients and doesn’t necessarily get it.

What Is Inbound Marketing?

In this marketing technique, a marketer draws the attention of prospective customers who are actually in need of a given product or service. Unlike in outbound marketing where a brand pushes itself onto an audience, inbound marketing has customers searching for and finding a brand that they feel will best serve their interests.
Examples of inbound marketing include SEO, blogging, opt-in email marketing, social media, and content marketing. Here, attention isn’t bought; the marketer earns the attention of prospective customers by using creative, informative, and high-quality online content.

Inbound vs. Outbound Marketing: Other Key Differences.

From the definitions above, it would be clear to many that inbound marketing is more contemporary and effective than outbound marketing. But if you are a business owner or manager- or a newbie marketer for that matter, you need to understand this topic a little bit better. So, what are the key differences between inbound and outbound marketing?

Campaign platforms.

In inbound marketing, you use the campaign platforms that you own and can control. These include your Facebook or Instagram page, your business website or a personal blog, and your YouTube channel.
In outbound marketing, on the other hand, you don’t necessarily own or control the media platforms you campaign on. You have to pay a second party- newspapers, magazines, billboard companies, etc.- to carry your content yet you have no control over how it is published.
If you rely on spam emails and cold calls, technology has made it possible for people to block unwanted calls and messages.

Ability to turn customers to promoters.

After charming new and existing customers with your creative inbound techniques and then delivering quality products and services, the chances of turning those customers into volunteer brand promoters are very high. Think of a well-edited and informative YouTube video, for example; satisfied customers will readily recommend it to their friends. In addition, Facebook and Twitter posts are easily sharable on social media.
The same cannot be said about outbound marketing: After all, not many people like ads by the way. Pushing unwanted sales onto people may get you a few conversions here and there but that would probably be the end of those customers’ engagement with your brand. Even worse, outbound marketing gives clients very limited feedback options.

Value for money.

Inbound marketing means that you only reach out to audiences who really need your services. These are people who will convert to loyal customers at the drop of a hat.
Outbound marketing means spending money on campaigns that may or may not generate any new business leads. You might spend too much and get extremely low yields.
According to recent reports by CRM Daily, inbound marketing generates more than 3000 percent of the leads that outbound marketing techniques make.

ROI tracking.

If you use several outbound techniques and then make some new leads, you won’t be able to tell which techniques worked and which ones failed. You cannot really track how good or bad your returns on investments are.
Inbound marketing, on the other hand, is easy to track how well a strategy is doing and how competitive it is amongst other techniques. You, therefore, can opt to only invest in the techniques that bring you significant returns.
And, unsurprisingly, businesses who use inbound marketing report over 25 percent growth in their marketing ROI.

Leveraging the Benefits of Inbound Marketing through SEO Marketing

Modern customers search for services and products online, mostly on Google. They find their preferred content by searching for relevant keywords on Google or any other search engine. If customers are to find your products or services, therefore, your online content needs to optimize the most relevant keywords in your niche. That is where search engine optimization (SEO) comes in.
SEO marketing makes it easy for prospective clients to find you after searching for keywords that are relevant to your niche/content. Setting up Pay-Per-Click (PPC) campaigns on Google AdWords is one of the SEO techniques that will make your content highly visible on Google. You can always turn to WordStream’s Keyword Grouping Tool for help in setting up Google Adword campaigns for different keywords.
Another key technique is publishing comprehensive and quality content on your website at all times. The content needs to be long enough to answer all the questions that your potential online visitors could have, but not too long to bore or exhaust the reader. It should be consistently compelling in order to keep the reader hooked. Remember that if the reader can’t find quality on your website, he or she will find it from your competitors.

The Bottom line

The more the content you publish, the more the keywords your website will have, and the higher it will rank on Google.

Tags inbound marketing examples, inbound marketing vs outbound marketing pdf, outbound marketing examples, outbound marketing strategy, what is inbound marketing

Marketing

Bing Ads Change To Microsoft Advertising

Post author By BlackStorm Home Service Marketing
Post date April 30, 2019

bing ads loginbing ads login

Bing Ads is getting a rebrand in what’s called an evolution of the advertising platform.

Tech giant Microsoft has announced that Bing Ads is now Microsoft Advertising. The company mentioned that they will be focusing on one-on-one interactions to provide a more meaningful and personal experience.
The name change brings clients closer to the popular Microsoft branding, some of which have already tapped into newer ad products, including the Microsoft Audience Network. Expect to see immediate changes on platforms such as BingAds.com becoming MicrosoftAdvertising.com and partner programs having a central banner with the name Microsoft Advertising Partner Program.
Furthermore, Microsoft states that they will be overhauling current materials and experiences to reflect the Microsoft Advertising rebrand.

What Has Changed?

More powerful AI, robust data and automation is the name of the game in the new Microsoft Advertising platform. The marketing arm of Microsoft has promised more connected data for businesses, and it delivers through built-in AI for improved results.
On the whole, Microsoft is highlighting two products on their virtual marketing shelves- the Sponsored Products and the Microsoft Audience Network.

Microsoft Audience Network

Microsoft wants in on the massive marketing industry with the release of the Microsoft Audience Network.
The ad platform was released the previous year and had cutting-edge features such as profile understanding, audience intent and AI. Using the Microsoft Audience Network, marketers are more empowered to reach their target audience within a brand-safe environment.
In terms of additions, Microsoft will be integrating two more major marketing updates. One, the company intends to increase audience campaign to reach consumers in Canada and the UK, which should take effect this summer. Second, Microsoft Audience Network will have product enhancements such as management tool updates, image upload and viewable impressions that should make image management and engagement easier than ever.
Microsoft Audience Network partners are already seeing great results with the enhanced features. One notable client, Overstock.com has revealed that the brand achieved a 33% increase in ROAS ever since they signed on to the ad platform.
Overstock’s Senior Paid Search Manager Steven Sun says “We recommend Microsoft Audience Ads for businesses who want to achieve wins and incrementality for clicks and conversions.” Steven further mentions that they intend to continue using the platform to increase their ROAS and conversions.

How To Make Your Blog Posts More Captivating

Post author By BlackStorm Home Service Marketing
Post date April 10, 2019

Curiosity… Makes The Blog

Do you want to draw a lot of attention to your blog post but don’t know how to do it? Then you’re not alone; many people don’t… But what they don’t know is that the answer lies in creating curiosity.
Yes, you heard it right. Humans have always been curiosity beings. They live each minute wanting to know what will happen next. And it’s evident from the TV shows, books, movies, and other creative materials as none can be successful without it.
So do you want to learn how to maximize on it to bring success to your blog? If yes, then you’re at the right place. We are going to show you how to use it to increase your traffic, witness more conversion rates and increase those email subscriptions.
Let’s get started!

Create An Information Gap

When creating content for your blog, ensure you come up with an information gap that will trigger their curiosity. This is a very effective way as explained in the Information Gap Theory by George Loewenstein, a professor at Carnegie Melon University. But how?
The answer is simple; you should ensure your posts attract attention. And once they do, keep it and continue growing it.
So once you get that perfect headline and have used the correct images to grab attention, you must combine it with curiosity to keep people coming back for more.
The first sentences of your blog post play a vital role in this. This is because once readers read through the first few lines, they will know whether they want to read to the end or not. And that’s where you should maximize on curiosity.
Don’t provide all the useful information all at once. But rather break it down and spread it throughout your article.

Writing A Curiosity Filled Blog Post

Coming up with curiosity is not as simple as it sounds. It can be frustrating especially for beginners. But once you understand the formula, you will never look back. Here’s one of the simplest one that works for us;

(Fresh, intriguing and Fantastic Thing) + (Anticipated Outcome) = A curiosity filled audience

Feeling confused? Let’s break it down for you with a few example templates

Would you like to learn about (intriguing thing) and enjoy (anticipated outcome)?
Are you wondering how you can achieve (anticipated outcome) with the help of ( fresh thing)?
If you want (anticipated outcome) with this amazing ( fantastic thing)
And much more.

You see, it isn’t as difficult as you thought!
We hope you found the above information useful to help turn your blog posts into curiosity filled success stories. If it did, feel free to share your experience in the comment section below. We are looking forward to your feedback! Keep them coming!

Tags best blog posts, blog post examples, blog post introduction examples, first blog post examples, how to make a good blog, how to write a blog post, personal blog examples, self introduction blog example

Marketing

3 Tips for a More Productive Office

Post author By BlackStorm Home Service Marketing
Post date April 10, 2019

As a business owner, you understand the demands and pressures of running the show. It entails satisfying the needs and wants of your customers, maintaining a good relationship with suppliers, ensuring good profit margins, innovating for ways to stay competitive in the market and the list goes on. However, one of the most tricky parts of running a business is increasing office productivity.

It is true, indeed, that one of the determinants of the success rate of your business is the productivity of the people who work for it. This includes you, your partners and your employees. Moreover, this heavily relies on the office location, gears, and tools available in order to get the job done.

Every business owner, no matter how big their enterprise is, always looks for more ways for increasing office productivity. Here are some useful tips that you can use in order to make this a reality for your own business:

1. Choose the right spot.

The right location doesn’t have to be the biggest, the most expensive, or the one at the heart of the city. Sometimes the right location has to be in the more slow-moving, more quiet place, or maybe even somewhere in your home if you are a start-up company.

It is recommended to choose a place where there is good lighting and ventilation, so as to be comfortable while working. It also has to be in a quiet place where you can focus on the job and work more efficiently without distractions.

It is also important to keep the office from clutter or mess. Maintain tidiness and cleanliness at all times. It may seem too generic or basic but this actually has a serious impact on the productivity of an office.

2. Invest in making the office comfortable and conducive for working.

Your office is where you and your associates will be at for most of the day, You even stay here longer than at your own home. If you are aiming for increasing office productivity, you will have to invest in quality materials such as:

Ergonomic chairs which prevent backaches and other pains
Spacious standing desks that are flexible and durable
A reliable backup power supply

3. Get a high-performing computer.

This will definitely save you hundreds of hours waiting for a program to load or a file to open. Avoid having time constraints, or losing momentum just because your computer runs too slow. It is always a good idea to invest in a quality computer that can keep up with the applications and software that you need to get the job done.

Find out the minimum computer specifications needed for your line of work and from there check and compare various models that are within your budget.

Keep in mind that you use your computer all the time and putting in some money for the sake of increasing office productivity is actually a must!

And that wraps it up! There are of course tons of other ways for you to maximize your office efficiency however these are the ones that need to be highly prioritized. Always remember that investing in your workspace is a good way to spend money, and doing it wisely will give you back your money’s worth manifold!

Tags factors that increase productivity, how to improve productivity in the workplace, how to increase work efficiency, how to stay productive at work, methods of improving productivity, office productivity tips, productivity improvement techniques, what are three ways to increase productivity?

Marketing

A List of Power Words To Make Powerful Headlines

Post author By BlackStorm Home Service Marketing
Post date March 22, 2019

The Secret Ingredient to Powerful Headlines: Power Words

You made it! Your website now appears on Google search results. Terrific! Now, how can you optimize your title so that people click and read your content?
Competition is stiff!
Your website is one of many that appear on a search result. You and other websites are competing for the searchers’ attention. There are many ways of getting a click—some not so great. Thanks to research and analytics, researchers set out to improve their brand visibility and they wanted to understand if there is a word formula that attracted clicks. The answer they came up with was—yes, there are words that can be used to increase a website’s CTR (Click Through Rate).
Power words are exactly that, words that have been shown to increase more traffic to blog posts and articles. As a writer, you want to make the best first impression to your readers—and that’s with titles. Crafting a magnetic title is something of a science—requiring a delicate balance between engaging and revealing just enough to pull the reader in to read more. Using power words into titles optimizes a good title, to an effective one.
The secret is to seamlessly integrate power words is to match it well with the content behind it, depending on your website niche. For instance, you’re an expert freelance writer, sell that through your title with words such as “expert,” “guaranteed,” “exclusive,” and any other that creates interest. If you’re giving out free advice, highlight that! People love free stuff, and it’s no surprise who doesn’t?
These words give your searcher a snapshot of your content, create a sense of intrigue, and draws them in to find out more. It’s about the first impression and sustaining quality content to generate more leads in the future.
To help you become a master title creator, we’ve put together a list of 170+ words you can integrate to your titles to increase your CTR and convert those scrolling searchers to clicks, visits, and email subscribers. Enjoy the list below:

170+ Power Words:

Absolutely
Adorable
Advice
Alert
Amazing
Announcing
Approved
Astonishing
Attractive
Authentic
Bargain
Beautiful
Better
Big
Bonanza
Bottom Line
Breakthrough
Challenge
Colorful
Colossal
Compare
Competitive
Complete
Compromise
Confidential
Crammed
Daring
Delighted
Delivered
Destiny
Direct
Discount
Download
Easily
Easy
Edge
Emerging
Endorsed
Energetic
Enormous
Excellent
Exciting
Exclusive
Expert
Exploit
Famous
Fascinating
Focus
Fortune
Free
Full
Fundamentals
Genuine
Gift
Gigantic
Greatest
Growth
Guaranteed
Helpful
High-Tech
Highest
How To
Huge
Hurry
Imagination
Immediately
Important
Improved
Informative
Innovative
Insider
Instructive
Interesting
Introducing
It’s Here
Just Arrived
Largest
Last Chance
Last Minute
Latest
Launching
Lavishly
Liberal
Lifetime
Limited
Love
Lowest
Luxury
Magic
Mainstream
Mammoth
Miracle
Monumental
New
Noted
Now
Obsession
Odd
Opportunities
Outstanding
Perspective
Pioneering
Popular
Portfolio
Powerful
Practical
Professional
Profitable
Promising
Proven
Quality
Quick
Quickly
Rare
Reduced
Refundable
Reliable
Remarkable
Revealing
Revisited
Revolutionary
Reward
Sale
Sampler
Scarce
Secrets
Security
Selected
Sensational
Shrewd
Simple
Simplified
Simplistic
Sizable
Skill
Soar
Special
Special Offer
Spotlight
Startling
Strange
Strong
Sturdy
Successful
Suddenly
Superior
Sure Fire
Surging
Surprise
Survival
Technology
Terrific
Tested
The Truth About
Timely
Tremendous
Ultimate
Unconditional
Underpriced
Unique
Unlimited
Unlock
Unparalleled
Unsurpassed
Unusual
Urgent
Useful
Valuable
Value
Wanted
Wealth
Weird
Willpower
Wonderful
Zinger

Tags 3 most powerful words, 50 powerful words, most powerful words in life, positive power words, powerful words for success, powerful words list, powerful words with meaning, what are power words

Marketing

Why You Should Be Marketing Your Business

Post author By BlackStorm Home Service Marketing
Post date April 10, 2017

Why is marketing crucial to your business?

Marketing is the heart of every thriving business. An outstanding business can depend on outstanding marketing. Marketing isn’t just a part of the business, directly put- it is the business, and it truly is essential. You still may be wondering, what is marketing? Marketing is a process when a service or a product is promoted to likely customers. Marketing is; speaking about your product, an ad, advertising your business on social media, commercials, and billboards on the street. Without marketing, many- if not most businesses, would sink because their sales would tank. Here are several reasons why marketing is important to your business.

Higher sales

Once your company or product gets on the map, it raises your chances for a person to become a customer and make a purchase. As new awareness starts happening; your new customers will begin to get the word out, as well as creating new and more business. This strategy will steadily boost your sales.

Marketing will build you a strong and powerful brand

It’s important when strategizing that it’s not all about selling more products, instead, your goal needs to be building a brand that’s easy to remember and that clients can identify with. The idea of your marketing campaign should be to have customers come to you. Make sure your message about your brand is clear and stands out from other brands, so customers will choose yours and not theirs.

Gives your company a reputation

A company’s reputation plays a huge factor, which will decide if your business will thrive or not. In order to build a good reputation for your company; it’s important to only offer high-quality products, and participate in community projects and programs. As your reputation grows, it will expand your business and your sales will increase.

It gets the word out

In order to sell a product, you have to get the word out to people so they know what you are selling or what service you offer. Getting the word out is extremely important; because it gets your service or product known, and it boosts sales. Without proper marketing; it may result in customers from not knowing what you’re selling.

You’ll discover what will work best for your business

Without actual marketing, you will never know if your message is resonating with your targeted customer. It’s important to get your message out there and test it over, and over, and over again- to see what works. This will all pay off and provide you with data that shows the best tactics for your company.

Tags business marketing examples, creative ways to market your business, importance of marketing in business success, marketing strategies, marketing strategy, marketing strategy small business, what is marketing in business, what is marketing in business studies

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