Small and local businesses will have a lot to love regarding Google’s newest initiative, the #SmallThanks program.
What is Small Thanks?
#SmallThanks, developed by tech company Google, is a platform that gives businesses free marketing materials as a way for them to reach more customers on listings, review sites, and social media.
Some of these free materials include stickers, posters, social media images, window clings, and others. Most of the content will depend on the reviews businesses get within the Google platform.
How can you avail of the Small Thanks initiative? Easy. All you have to do is to pull up your business on Google’s listings within the MyGoogle Business platform and wait for the marketing material to be auto-generated based on the positive reviews of your customers.
In today’s online society, there’s no better marketing material than a positive review from a happy customer. People will often choose businesses that have great reviews on Google for what they need. Turning these positive reviews into a sort of “giving love back” can enhance your audience’s perception of your local business and lead to more sales and visits.
Google VP in Marketing Lisa Gevelber says that the #SmallThanks initiative is all about turning those “thank you” notes into something local companies can use to impact future customer decisions regarding their products, goods or services.
How To Get Started On #SmallThanks
Local businesses can get their #SmallThanks on by logging in their Google MyBusiness, then choosing from among the positive reviews within the platform. They can personalize the material further by enhancing it with a selection of layouts, styles, and colors according to the brand’s look or personality.
You can put up “Find Us On Google” stickers on your displays, registers, and other prominent places to encourage visitors to post great reviews. The #SmallThanks hashtag may also be used to spread the word on social media sites such as Twitter, Facebook or Instagram for audiences to connect and engage with your business.
Did you know that more than 70 percent of people will check up on a business’ rating on the internet before making a buying decision? Reviews do matter, and small businesses can now harness their efforts and hard work via the Google #SmallThanks program.
Small Thanks by Google can help you make more marketing material sourced from positive reviews online, which can fuel your reach and allow you to gain more customers.