Get noticed by Prospects, Stand out from the Competition and Improve Your Roofing Brands with our Custom Logo Design Services.
Branding is a crucial part of any roofing business. It helps you build your reputation in the roofing industry while differentiating your business from the competition. A well-thought-out branding attracts potential clients and builds trust among the existing customers. Furthermore, it helps to increase the value of your roofing business.
Branding involves a lot of things, and that’s why many roofing businesses opt to customize their logo designs in all marketing collaterals. After all, the more your logo design is unique, the easier it is for prospects to remember and recognize your business. Right?
Unfortunately, some roofers have several misconceptions about custom logo designs and branding. As a consequence, they usually end up frustrated with the results.
Here are some false expectations and the realities of custom logo design for roofing contractors:
Misconception #1: Customized Roofer Logo Designs are Expensive
This is a significant misconception among roofing contractors. Roofing business with limited budgets often goes for generic logos since they wrongly think that custom logos will break their bank account. What happens?
They end up with a logo design that hundreds of roofers have already used.
Another example is using templates for roofing website design. With thousands of roofing websites out there, you would wish to make your roofing website stand out. Furthermore, you have to ensure that your roofing website provides an incredible user experience. Using a template will not make your roofing website stand out from other roofers in the market.
Furthermore, it comes with limited features. You may not have the ability to offer the features that your prospects require to have excellent user experience on your roofing website.
Reality #1: Customized Roofer Logo Designs Can Be Affordable
The sad truth is that roofing logo design does not have to cost you an arm and a leg. At BlackStorm Roofing Marketing, our goal is to provide quality custom logo designs at prices that are within your reach.
Unlike other roofing design agencies where you only work with one designer, we allow you to choose from various graphic designers in our team. The good thing you can do is decide how much you want to pay for your custom logo design.
With BlackStorm Roofing Marketing, you will not have to worry about sticking to your limited budget.
Misconception # 2: It takes a lot of time to get a customized Roofer Logo Design.
If you hire a roofing marketing agency that has only one graphic designer, it may take some time before you receive the initial draft of your logo design
On average, a logo designer can take anywhere between one to two days to create a custom logo design for your business. On the flip side, a custom roofing website design can take anywhere between three and six weeks. That’s a long wait!
This is the reason why some roofers typically resort to design templates- they cannot wait for that long!
Reality #2: Your Custom Logo Design Can Have a Fast Turnaround Time
It is possible to get your desired logo design within a short time.
When you outsource your roofing logo design to BlackStorm Roofing Marketing, for example, our logo designers will work round the clock to ensure that they deliver your work within the shortest time possible. That’s how simple it is to work with graphic designers from BlackStorm Roofing Marketing.
Misconception #3: Roofers can design Logos on their own
This is another popular misconception that roofing contractors have on custom logo design and branding. Many roofers wrongly think that as long as they know how to use photo editing platforms or photoshop, they can be able to design their logos without requiring professional help. That’s not always the case. Furthermore, not all graphic artists would be ideal for your custom logo design project.
Without sufficient roofing industry knowledge and experience, you may end up with a logo design that does not appeal to your target audience.
Reality #3: You Need Help from Experts and Professionals
Remember that you are improving your roofing brand’s identity with your roofing website, custom logos, and other advertising collaterals. Would you trust an amateur to do this for your business?
Logo design is a creative process that needs experience and skill. To get it right, you have to partner with professionals from a reputable roofing marketing agency like BlackStorm Roofing Marketing.
At BlackStorm Roofing Marketing, we have hired experienced graphic designers who are ready to help your business to stand out from the competition. With more minds working on your logo design, your company is bound to get different results. Consequently, you will be able to select one that suits your roofing brand.
Misconception #4: You Need to Give Lengthy Instructions to Your Designers
Some roofers wrongly think that they need to prepare complicated instructions for graphic designers to get their websites or logos, done right. But who has all the free time to compile such a document? To avoid this, some roofers go for templates and tweak them a little to give them some personality.
Reality #4: A short but detailed Creative Brief is Enough
When you partner with professionals like those you will find at BlackStorm Roofing Marketing, a short brief is sufficient to get your logo design project get started.
Make sure that you incorporate your roofing company name, how many designs and kind of project you require. It’s that simple. Because you are partnering with experts, you don’t have to use technical jargon in your brief. Just give them an overview and let them see what they can do for your business.
Misconception #5: Custom Logo Designers Provides Limited Number of Revisions
Traditionally, some graphic designers would only offer a limited number of revisions before they consider your logo design project as done. While this may apply to some, others typically have last-minute revisions. When you have exhausted your revision requests, you will be left with a logo design that you will not be proud of.
Reality #5: You can Request for Revisions until You Are 100% satisfied with Your Logo Design
At BlackStorm Roofing Marketing, you can request revisions until you achieve a perfect logo design. Additionally, you can delete submitted designs that you don’t like.
With this process, you are confident that you will get a logo design that suits your roofing business. Since you can request revisions as long as you need, partnering with BlackStorm Roofing Marketing for graphic design services is risk-free.
Misconception #6: You cannot ask for a Refund Once You Get Your Roofing Design Outputs
Many graphic designers would not accept refunds from roofing clients, especially after they have put a lot of time and effort into working on their design project. This typically results in frustration and disappointment for clients.
Imagine failing to get a refund from a logo design that you will not use in your business.
Reality #6: You Can Get a Refund if you don’t like any logo design output received.
At BlackStorm Roofing Marketing, we understand that you may not like all the designs that our team will produce. And that’s alright. In such cases, we will refund your money.
Getting a custom logo design and other marketing collaterals is simple, risk-free and affordable with BlackStorm Roofing Marketing
Are you ready to partner with BlackStorm Roofing Marketing?
If you need some roofer logo design inspirations, schedule a free strategy session with our experts to get started today!
Choosing a name for your new roofing company presents a great opportunity because it helps you to communicate your ideas, personality, expertise, values, and uniqueness to potential clients.
A well-chosen roofing company name can help you to find more clients and set your business above competition, particularly online.
Your roofing company name is the medium through which property owners meet your business for the first time. It creates brand equity and becomes a valuable asset, just as other intellectual properties like logos and trademarks.
That said, choosing a unique name for your roofing business can be an uphill task, but not an impossible one. This post will guide you through the process of selecting the right name for your roofing business, one that you will be proud to put on your roofing company website and business cards.
What is in a name?
Selecting the right name for your roofing company is a crucial step in your brand development strategy, as it represents the potential clients what your business stands for. Choose the wrong name, and you could turn away prospects before you have a chance to explain to them what you do and who you are.
Here are crucial things to consider when naming your roofing company:
Choose a Roofing Company Name that is Memorable
As a roofer, you will want to check the pronunciation, length, and spelling of your business as a priority when choosing a roofing company name.
If your target clients cannot pronounce your company name easily, then that could result in a branding disaster. Imagine property owners going around mispronouncing your roofing company name. Before choosing a roofing company name, select a few people to read the name and see how easily they can pronounce it. This will help you know if your name is hard to pronounce.
If your name is too hard to spell, then it will be difficult for prospects to type in search engines or other platforms where prospects are looking for your roofing business online. If property owners cannot spell your roofing business name, the best-case scenario would be that they will stumble upon your business.
On the flip side, worst-case scenario, they will find your competitors first. If prospects are looking for your roofing business, make sure that complicated spelling does not turn them away from your company.
If your roofing company name is too long, then clients will struggle to remember it accurately. Therefore make sure that your name is short to attract more clients. You want your roofing company name to showcase your brand in a way that is simple to the prospects you are targeting. This will make your roofing business sharable, findable, and, most importantly, memorable.
Add Some Visual Vigor to Your Roofing Company Name
Several studies have shown that people tend to remember what they see than what they hear. So, including a visual element in your roofing company name increases the chances of being recognized by prospects when they are making buying decisions. This could imply using catchy names that spark imagination or incorporating your roofing business name visually in the logo. Make sure that your name stands out from other roofers operating in your city or town.
Choose a Roofing Company Name that Fosters Positive Brand Connection
Select your words tactfully during this phase of coming up with your roofing brand strategy. Different words have various connotations for various people. As a roofing contractor, you want to make sure that your company name contains descriptive, persuasive, and positive words that won’t trigger negative emotions in your audience. Make sure that you check the meanings of your roofing company name in the languages and regions that you want to do business.
Choose a Roofing Company Name that is relevant to your business
Even with a well-executed roofing brand strategy, your business name will not become a household sensation overnight. Therefore, make sure you select a roofing company name that gives a hint to property owners about what your business does. This will help to clearly define your business and make it easier to find online. Whatever name you select, make sure that it is meaningful for the roofing industry and prospects.
Ensure the Domain Name is Available Before You Choose a Roofing Company Name
One of the most crucial steps in selecting a name for your roofing company is checking whether the domain name is still available. Without a domain name, your roofing business will not have an online presence. Your online presence plays a critical role in your roofing marketing strategy, and if you don’t have a domain name, then you will lose a huge chunk of leads /clients.
As you are brainstorming roofing business name ideas, try to check the availability of corresponding domain names. Alternatively, you can consider buying a domain name for your roofing business, if you find out that all your preferred names have been taken.
Choose a Unique Roofing Company Name that will help you stand out from other roofers online
Branding is very vital for the success of your new roofing business. As roofing marketers, we know that a unique roofing company name creates a unique identity and existence for your roofing business. A roofing company name using plain initials and letters is not only dull but also detrimental to your roofing marketing. Use a roofing company name that is vibrant and unique to stand out in the market.
Trademark Your Roofing Company Name
Although ensuring that your roofing company is official is one of the final steps, you should make sure that your name is available for registration. Trademark applications must be forwarded to the U.S Patent and Trademark office. A simple Google search can help you to know your trademark’s availability. Still, you need to hire an excellent attorney to do a thorough search to ensure that your company name is available. It is crucial to safeguard your business from any liability by forming a business entity with the secretary of state in the area where your company is located.
How to Come up With Names for Your Roofing Company
Once you have a clear perception of your ideal clients, competitive advantages, business vision, and strategy, you need to brainstorm ideas to come up with a name for your roofing company. It is also advisable to check roofing company names that are already in the market.
Existing roofing business names will always follow some distinct patterns that will help you generate ideas. You can find examples of proper roofing company names on directory sites such as HomeAdvisor, Thumbtack, and Angie’s list.
Start the naming process by determining what precisely you want to convey to your customers. Consider the main benefits or advantages the client will gain from working with a roofing business like yours.
Many companies, not just roofing contractors, try to create a name for their company before anything else. This is a common blunder. In fact, it should be vice versa. Before you develop a name for your roofing company, first create your mission statement, tagline, ideal voice, and your roofing brand message. All of these critical elements will work together to help you create a catchy name for your roofing company.
Here are some tips that will help you give your roofing company the most effective and attractive name:
Select a roofing company name that you prefer and one that resonates with your ideal client base
Pick a familiar or comforting name that conjures up nice memories so that clients can contact your business from an emotional perspective.
Avoid roofing company names that are incredibly confusing or too long
Stay away from the language that the typical client would not understand.
Don’t include any extraneous information such as INC., LLC. Co., LTD, unless your business has gained those credentials.
Use roofing company name generator tools (free or paid) online to get ideas
Avoid using technical jargon that your prospects/clients will not understand.
Roofing Business Success Factors
Develop a business plan
With a good business plan that indicates your long-term objectives, narrowing down your options for a roofing company name will be more comfortable.
Select a Business Structure
Partnerships and sole proprietorships may have fewer restrictions on name registration since they are not regarded as legal entities under the law. Structures like corporations and LLCs have to meet strict requirements to get their name registered.
Choose a Roofing Specialty
For instance, if you have decided that you will specialize in repairs, then it makes sense to include “repairs” in your roofing company name. When prospects see your roofing company name, they will no doubt that you are a roofing contractor who specializes in roof repairs.
Reach a wider audience
If you have various skills and not sure which direction you want to go, you don’t want to limit your roofing company name based on specialty. This way, you may choose a name that portrays you as a general contractor who offers roofing services. You can select a general term such as Elite contracting as your roofing company name.
Think about Your Target Audience
What kind of clients do you want to attract? If you are in an affluent neighborhood, names like “Affordable Roofing” will not make sense to the wealthiest customers. In such a scenario, you would stick to a general roofing company name that indicates prestige and quality. If you are operating in a low-income region, you may want to use terms that depict the affordability of your services.
Choose a Simple Roofing Company Slogan with a Catchy Slogan
You may pick a simple roofing company name and concentrate on a catchy slogan that will differentiate your business in the market. “Your Roof Replacement Expert” can be a tagline associate with your roofing business.
Make sure that Your Roofing Company Name is legal:
After picking your company name, you will be required to register it with the appropriate institutions. Make sure that it is not being used or trademarked by another roofing contractor in your area. Registering your roofing company name is mandatory for taxation purposes.
Choose an excellent roofing website address that complements your company name:
While it would be a great idea to the roofing company name as the actual address, it is not necessarily meaningful. You can also select a web address that reflects your specialty. The key here is choosing a web address that is easy to spell and remember.
Whatever name you choose, make sure that it is relevant to you, your clients, and the roofing industry in general. Since you name your roofing company only once, invest your time to pick a name that will differentiate and set your business above the competition.
Most Popular Roofing Company Names Patterns
Your Initials or Names
Most roofers opt to name their company after themselves. Real-life examples of roofers who have adopted this pattern include; Williams Roofing and Drainage Ltd and Springer-Peterson Roofing and Sheet Metal, Inc.
Naming your roofing company after your partner or yourself gives your business a personal feel. Clients will be attracted to you because your business seems small, dedicated, and responsible. They feel like they can contact you directly; which is essential to many property owners.
However, there are a few blunders that you can encounter if you opt to use this approach. If your roofing company name is difficult to spell or is not a common name in your region, it may be hard for clients to find you online. The same applies to names that have similar spellings.
On the flip side, if your name is too dull or common, it may be difficult to create a roofing marketing buzz around it. It will be hard to set your roofing business ahead of the competition if you select “John Roofing.”
You could also be restricting your roofing company growth by using your name. It will be difficult to sell a roofing business based on your identity because it will be challenging for the new owners to continue with your legacy. While you might not be concerned about selling your roofing company, think about your retirement plans. Many roofers sell their business at a handsome profit when they are ready to stop working.
Your Location
Another popular trend when choosing a roofing company name is to include location in your business name. Real-life examples of roofing companies that have adopted this trend include; America Roofing and Remodeling, Langley Roofing Co. Ltd., Music City Roofers, amongst others.
When you first launch your roofing company, having a secure connection with your area of operation is critical. Your roofing website’s traffic and search engine visibility may benefit from including a location in your company name, and potential clients will instantly know if you are available in their area.
On the flip side, a location-based roofing company name can restrict you. Potential clients will think that your name depicts your whole service area. If you move to another service area, then it may be an uphill task to attract new clients. You might not want to leave your hometown and want to keep your business small, but a time will come when property owners will desire a new type of roof at a lower price. Moves are essential to keep your roofing company strong.
If you choose a location-based roofing company name, try to go as wide as possible without appearing too broad. If you only serve one city, then naming yourself Middle Tennessee Roofing Company is a bit odd. Choosing a county is a great strategy, as it helps your business to access customers who are outside your city.
Your Specialty
Adding your specialty to your roofing company name is a smart strategy because it helps potential clients to understand your target market or the additional skills you can bring on board. Real-life examples of roofers who have added specialty to their company names include; High-Tech Roofing Restoration LLC, Direct Roofing and Waterproofing Ltd, amongst others.
On the flip side, adding specialty in your roofing company name can restrict you too, but not as the location-based business name. It is advisable to include specialty once you are sure that the specialty will constitute a huge chunk of your business. Besides, specialties are extremely powerful and can help your business to stand out from the competition.
Animals, Colors, and Objects
Using objects, animals, or colors in your roofing company name can create a real trait and make your business stand out from the competition. Some of the roofers who have chosen to adopt this strategy include; Apple Roofing Company, Roof Monkeys LLC, Black & White Roofing, amongst others.
You will note that roofers who opt to use this trend select familiar, common things. Since most roofers serve the general public, they want to make sure that everyone understands their reference.
Assuming that you will serve any property owner, you will be required to choose something that is familiar to them. Choose something you feel attached to and one that you can stand behind for many years to come.
Adjectives
Adding an adjective in your roofing company name can convey a particular message about your business. Real examples of roofers who have adopted this naming pattern include; Precise Roofing Ltd, Standard Roofing, and Exteriors Ltd, amongst others. Each of these names gives you an overview of what the company does.
The most crucial thing to avoid when using this pattern is being too obvious or cliché, such as the “best roofing company in Nashville” or “Strong roofing.” In fact, the most prominent roofing company names seem like they are disingenuous.
On the flip side, there are some typical advantages of selecting certain adjectives for your roofing company name. A potential client may be using those adjectives when looking for your roofing business. “Reliable roofer,” “Best roofing contractor,” and reputable roofer are terms that prospects will use when searching for your services online.
If you want to show the strength of your business, you can name your roofing company after something that represents the adjective. Roofing contractors who have done this include 5 Star Roofing & Restoration, LLC. 1 Stop Roofing, and exteriors, amongst others. These roofers pass a powerful message, symbolizing tradition or strength.
Made-up Roofing Company Names
Many roofers nowadays name their companies by just pilling letters or combining words. Roofing companies that have adopted this trend include Protouch Restoration and Ecotek Energy Roofing & Solar.
Usually, such names will not work for new roofers who are just starting their business. However, such names are generally unique and available; they can appeal to your target audience.
How to Make Sure That Your Roofing Company Name is Unique
Your prospective roofing company name should be unique to appeal to customers. It should also be unique to adhere to the law since no two businesses have similar names in the same industry. You cannot apply for an existing trademark on your roofing company name, either.
Your initial step should be to take any potential roofing company name and running it through an online search. You can use Google or check directory sites such as HomeAdvisor or HomeStars.
Legislation governing trademark, intellectual property, and the copyright is different in Canada and the United States. Before you register your roofing company name, you should consult an attorney to sure that the name is available. Please know that your proposed roofing company name should not be used if another roofer has the same name, even if the other contractor did not get a registered trademark for the same.
Your local area may apply certain restrictions to your roofing company name; you should check them online or enlist the assistance of a legal professional. Legal guidance is crucial when opening and searching for a roofing company. Lastly, make sure your roofing company name is unique and helps your business to stand out from the crowd.
How to Register Your Roofing Company Name
Once you have picked a name, you need to register it with the authorities. The exact process will depend on the kind of business structure you select and your area of jurisdictions. If you opt for a sole proprietorship model, then you will be registering your business in your province or home state. Every state has its business authorities. It is advisable to enlist legal professionals who will make sure that your company is adequately insured and licensed. After all, a simple blunder can cause you significant legal battles in the future.
Besides, you will be required to register for a Tax Identifying Number or Tax account when you register your roofing company name with the Internal Revenue Service (IRS). It is crucial to seek professional assistance to understand your tax obligations. Remember, once your roofing company name is registered, your business now officially exists.
Choose a Roofing Company Name Today!
Picking a name for your roofing company presents a massive opportunity for refining your business vision. An excellent roofing company name will help to convey your business strengths, marketing message, and skills. Looking at other roofing company names and getting recommendations from friends or family will help you choose a unique name that will make your business stand out in the market. Plus, optimizing your roofing company name digitally and considering your internet marketing options will make your business more successful.
If you are not sure how to go about choosing your roofing company name, let BlackStorm Roofing Marketing assist you. Schedule a free strategy session with our experts and get a roofing company name today!
How You Can Create an effective Adwords Campaign that Generates Consistent Stream of Leads.
“We tried PPC ads but did not get any results from it.”
“It was a waste of our marketing dollars; it didn’t work.”
We meet a lot of roofing contractors each week.
90% of them believe that PPC ads don’t work.
Are Google Ads (Adwords) that ineffective in generating roofing leads?
Are Google Ads (Adwords) the worst scam ever seen?
Let’s face it…
PPC ads are not as easy as some Yellow pages, and Yelp representatives make it appear.
There are hundreds of settings, ways, and features that can make a PPC campaign to fail.
We have been helping roofing contractors with PPC ads for more than ten years and thus can show you why it’s a powerful method to generate roofing leads.
This post will explore the three main reasons why PPC campaigns fail to generate roofing leads and what you can do to create an effective campaign to grow your roofing business.
Mistake #1: Most Roofers Send Prospects/Customers Direct to their Home Page
Just because your roofing home page is the first thing that property owners see on your website, it does not make it the best place to send your PPC ads.
The thing is…
Your roofing website has a lot of things to read or click.
This creates lots of distractions for clients to read and convert.
People have short attention spans nowadays, and having various things that your prospects have to do makes them even forget why they came to your roofing website in the first place, which is.
To obtain an estimate from your company!
Instead of sending prospects/ clients to your home page, you need to send them to a landing page that gives them the main advantages and requests them to fill a form or call your business.
When you send prospects to your homepage, you may end up getting only 10% of clients calling you.
A landing page can get at least 30% of prospects calling you.
That’s 3x more roofing leads without breaking your marketing budget.
Mistake #2: Roofers Write PPC Ads That Are Easy To Ignore
To make Ad words work for your roofing business, you need to persuade people to leave Google and visit your roofing website.
This is where PPC ads come in handy.
They should have a powerful message, stand out, and be hard to ignore.
An active roofing ad will discuss the benefits you provide and what makes your business stand out from other roofing contractors in the area.
If you can craft a PPC ad that’s rich with advantages, you can quickly grab property owners’ attention and make them visit your landing page.
Mistake #3: Roofers get Behind the Steering Wheel without Knowing How to Drive
When you have a complicated and high-powered machine, you should know how to use it before you set your foot on the pedal.
You can’t win any race while you are still learning how to drive a car.
We are not saying that you cannot run your roofing Adwords campaign.
You certainly can.
But you stand high chances of generating a steady stream of roofing leads with Adwords when you partner with a reputable roofing marketing agency.
How to Create an Effective Roofing PPC Campaign
Need more roofing leads or want to grow your roofing business?
For many roofers, Adwords can seem like a waste of their marketing dollars. It can be daunting to get the right prospects to click on your ads, persuade them to become a lead, and convert them as a new client for your business.
After working with a lot of roofers over the years, however, we have learned how to produce high click-through rates of around 6% and turn a quarter of such clicks into qualified leads.
Creating an effective roofing PPC campaign boils down into how you execute the parameters listed below:
Targeting
One challenge that most roofing contractors face in Adwords is targeting the wrong roofing keywords.
While you can be tempted to bid on every roofing keyword you come across, but in the long run, it creates more problems than it solves.
In most roofing PPC campaigns, we have started managing, less than 9% of their keywords produce leads. This means that the other 91% are plain useless. And to make the matter worse, those unnecessary roofing keywords consume three-quarters of your marketing budget.
That’s bad news for your roofing business.
The more dollars you waste on wrong clicks, the higher your cost per conversion becomes.
To make most out of your PPC campaign: Target the Right Roofing Keywords.
At Blackstorm Roofing Marketing, our team has spent many years identifying the most appropriate keywords for the roofing industry. We have researched and tested many roofing keywords to produce impressive results for our customers.
If you calculate the percentage of wasted ad spend by the total marketing budget, you can get a quick overview of how much money you are wasting on the wrong keywords.
Analyze the poor performing keywords and make some tweaks. Depending on the circumstance, this may imply removing some keywords, rewriting landing pages, and ads.
Time
Unfortunately, this is the number one reason why roofers waste most of their marketing dollars on the wrong roofing keywords. They simply don’t want to spend more time in their Google Adwords account.
Now, we get it. You got so many things competing for your attention, from sourcing materials to managing employees. You don’t have a lot of time left to check your Adwords account on a weekly or daily basis.
In fact, that is one of the primary reasons why you need to hire an experienced roofing marketing agency to manage your Adwords account. However, even after bringing the right agency on board does not mean that your account will get the attention and time it requires to perform efficiently.
No wonder an average roofer wastes a lot of marketing dollars on PPC ads!
To get the most out of your Adwords account, make sure that you visit and analyze it at least once a week. At Blackstorm Roofing Marketing, we visit your Adwords account at least twice a week to ensure that results are always improving.
Tracking
The last principle in running an effective roofing PPC campaign is high-quality tracking. After all, devoting much time to your Adwords account is not helpful if there are no useful statistics to look at.
High-quality tracking means tracking new contracts and conversions. Once you have followed your sales and conversions effectively, you can set your PPC campaign for success.
Grow Your Roofing Business with PPC Ads
After spending years helping roofers with Adwords account, we have found out that running a successful PPC campaign boils down to how well executed the three factors discussed above.
If you are spending time using the right roofing keywords and tracking results, PPC can produce amazing effects to your roofing business.
If you require help to set up your roofing Adwords campaign, schedule a free strategy session with our experts to see how our team can help your business grow today.
The roofing industry is a competitive field, and as such, your roofing marketing efforts must be impeccable to outshine your rivals to obtain the leads that you require. But with all the marketing and advertising options available, how do you brand your roofing company productively? In the modern world, internet marketing outshines all advertising channels in terms of reach and ROI. However, this does not imply that all your roofing marketing dollars should be utilized in the digital world. Professional roofing marketers know that a great advertising campaign contains multiple marketing messages and channels. This post will explain why you should not ignore branding in your roofing marketing. But first, let us explain the basics.
What is a Roofing Brand?
Before we dive into the features that drive a roofing brand, let us first know what a roofing brand is.
Your roofing brand is a message that guides consumer expectations and attitudes through its distinctive personality.
Your roofing brand consists of tangible elements that create authority and visual identity. This includes your color palette, logo, letterhead, marketing materials, company signage, and signage, amongst others.
“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” ((American Marketing Association)
Branding revolves around telling your roofing business story in a way that makes you stand from the competition.
Branding your roofing business can make booking jobs easier.
The tricky thing for most roofers is that many branding campaigns don’t have a good to measure ROI (Returns of Investment).
What is a Roofing Brand Identity?
A brand identity develops a face for your business. A brand identity is what roofers create before they launch a roofing brand. This is mostly overlooked when starting a roofing brand. Many roofers never had a brand identity launched because many roofing contractors don’t take time to establish one. Well, the good news is never too late to develop. Thus, putting a face on your roofing business is a continuous process.
Why Would Roofing Branding Make Booking Jobs Easier?
Ponder about this for a second.
Property owners are nowadays skeptical than ever.
There are thousands of roofing contractors in most cities. There are endless options for clients.
With a few taps on their phone, they can call and get a quote from any roofer they want. However, for many property owners, they don’t have endless options; they just want to hire a roofer who can solve their problem.
They are searching for a roofer who is honest, fair, and capable. Most of them have had bad experiences with the storm chasers.
You have to conquer the initial skepticism and terrible client experiences. The best method is to portray your expertise and engagingly do this.
Branding is about conveying your story.
It’s about showcasing your expertise.
It revolves around grabbing your prospects/clients’ attention.
What do you think clients will do when it comes to a company that’s a ghost vs. a branded roofing company?
The roofer who has more proof of expertise is going to win all the time.
When your roofing marketing messages catch their attention, offer proof of your expertise, and conveys your story, that’s when you will begin to dominate the roofing landscape in your area.
How Roofing Contractors can Brand their Business
Video Testimonials
In your roofing business, you are always searching for ways of improving your brand awareness and reputation. Perhaps you invest more money and time into various marketing campaigns in the hope of acquiring new clients and drive more conversions.
However, there is no advertising strategy that is as powerful as word of mouth. You can take your roofing business ahead of the competition if you can leverage the power of video testimonials. Videos testimonials are the most powerful tools for improving your roofing brand.
A well-designed Roofing Website
Your roofing business needs a well-designed website to generate leads online, promote goodwill among clients, and deliver strong brand messages. Property owners use the web in large numbers every day. Even if you are a small roofer, the odds are that property owners have used the internet to search for your website. The primary purpose of a roofing website design is to engage prospects and convert them into clients. So, you need to hire a reputable roofing marketing agency to create a stunning website that will help to improve your brand.
Positive Online Reviews
A considerable percentage of property owners turn to online reviews before making their purchasing decision. In fact, word of mouth referrals are the best type of advertisement, and in the modern world, they are generally in the form of positive reviews. The rise of their importance represents a fantastic opportunity to promote your roofing brand successfully. Therefore, you need to partner with a credible roofing agency to manage your roofing brand reputation.
Sponsorships
Launching a new roofing business is a milestone that is worth celebrating. However, keeping that business afloat after you open for operation is a wholly unique game. There is an ample opportunity to get referrals and leads through sponsorships. A sponsorship partnership does not have to be based on monetary exchange. It can be casual. If you recommend other roofing partners for jobs that you don’t specialize in, you are likely to receive the same treatment. Working with other contractors in the roofing industry is an easy way to increase sales and improve your roofing brand awareness.
Uniforms
How your business van and employees appear in public is exceptionally essential. Your employees cannot storm a client’s home with a rusty truck with no contact details or logo. Neither can they stand in front of customers wearing tattered jeans or shaggy trousers.
Your employee’s appearance indicates the level of respect they have for your clients and showing up when they are dressed like the above shows disrespect. The roofing business is categorized under the service industry, and employees in the service businesses must appear professional at all times.
A professional appearance does not imply that they will come to work with suits every day. A proper uniform with your business logo embedded on it will improve your roofing brand awareness among prospects/ clients.
If you invest in the things discussed above, you are going to have a reliable roofing brand.
What Are the Major Advantages of a Strong Roofing Brand?
A reliable roofing brand helps to build customer recognition
It skyrockets the results of your digital marketing campaigns
A strong roofing brand makes booking of new jobs easier
It will help you to obtain more roofing referrals.
It increases credibility and ease of purchase.
A strong roofing brand differentiates you in the market.
Create Your Roofing Brand Today
Over the years, we have interacted with many roofers across the globe.
The roofing company that invests in branding gets excellent results out of their internet marketing campaigns.
Those with positive online reviews, video testimonials, and well-designed, mobile-friendly roofing websites always achieve good results than those who don’t.
If you know that branding will help your roofing business acquire more leads, why don’t you invest in getting a strong roofing brand? Schedule a free strategy session with our experts to know how to create a strong roofing brand today!
When you install or replace a roofing product that lasts for more than a decade, you require an effective strategy for generating referrals. You cannot sit back and assume that the business or homeowner will recommend your services to a neighbor, friend, or relative. Instead, you need a good strategy that will help you get more referrals to keep your calendar full of booked jobs. Fortunately, this post will provide pro tips that will help you generate referrals for your roofing business.
Use High-Quality Equipment
One way to entice property owners so that they are more likely to give referrals is to invest in professional-quality equipment. High-quality equipment will make your crew more efficient and finish the job more quickly, and the less time you spend on a client’s roof- the more impressed they will be. For instance, having a roofing trailer reduces the property damage and mess that come with the traditional debris removal process.
Exceed Expectations
Word of mouth is an effective way of getting referrals for your roofing business. However, it mainly relies on royalty, implying that it’s something you have to earn overtime.
If you want to get property owners to rave about your roofing services, then make sure that you surpass their expectations on every Project.
Go an extra mile for your clients not just by attaining goals with them, but also sharing their content on your case studies, your blog and proving that you are an indispensable resource to them. Then, the case will be made on your behalf why they should tell their family or friends about the great job you do.
Offer Incentives to Get Roofing Referrals
Even though your job has to be of high-quality, every property owner enjoys a freebie. Incentives such as free roof inspections, gift cards, and the percentage of future roofing projects are excellent ways of building a lasting bond with your clients.
Inform your customers that for every referral they send your way, they are going to get something in return. And the more the references, the more gifts they receive. For instance, if they refer to five property owners, they will receive a $10 Amazon gift card per every referral. They will get $50 quickly, and your roofing business will acquire five new clients.
Start a Roofing Referrals Program
Give property owners a reason to recommend your roofing business to coworkers, friends, and relatives by providing an excellent roofing referral program. Your most loyal clients are going to be the ones that will refer to your roofing business most. Acknowledge such clients by creating a roofing referral program that rewards them for advocating for your business on your behalf.
There are various methods that you can use to structure this program, including:
Provide gift cards to chain or local restaurants
Give donations in the homeowner’s name to a charity organization
Offer good discounts off the future roofing service, such as window replacement or gutter cleaning.
Regardless of how you design your roofing referral strategy, make sure that your clients feel valued, and they will recommend your services to their friends or family members.
Request Clients to Post Online Reviews
Online reviews are as crucial as face-to-face referrals, particularly when you consider the statistics below:
More than 80% of homeowners trust online reviews just like word of mouth referrals
Over 90% of clients read less than ten reviews to get an overall picture of the business
As a roofer, you can create a steady flow of current online reviews by requesting your clients to leave unbiased reviews on Yelp, BBB, Angie’s List, or any popular review site in your area. If you send a complimentary email after each Project is completed, add links to your message to help customers post their positive reviews on your roofing website.
Recognize and Complement Your Referral Sources
Whether it is a gift card, handwritten note, phone call, or email, encourage your clients to refer to others by showing that you appreciate the opportunities they have given you to grow your business. Whenever they send a new homeowner your way, make sure you understand them whenever possible.
Make it Simple for Clients to Refer to You.
Many roofing contractors miss out on referrals because their clients don’t know that they are searching for them. This makes them lose an opportunity to let customers know that they need such references.
Here are the simple things you can do to ensure that customers easily refer your business to friends or relatives;
Add a line to your email signature citing that you need referrals
Cite referrals in the transaction emails that you send to homeowners
Include details about referrals in your business card.
Whatever you do, ensure that property owners know that your business is open to referrals. It is your responsibility to keep your business in the minds of your customer, but don’t overdo it by requesting roofing referrals in every correspondence. This will make your roofing business appear desperate for referrals.
Spread Knowledge in Your Roofing Industry Community
In the modern digital world, information is power. If you can provide property owners with what they want, they are more likely to refer your business to their family, friends, and coworkers.
Social media is the best place to establish yourself as a roofing industry expert. You can create a secure platform for getting roofing referrals on social media by answering questions that homeowners have; this is only the beginning!
Responding to comments and questions on Facebook is an excellent way of making your roofing business referral-worthy.
Consider any community, offline, and online, where you can promote your roofing brand as an authority. Even if you concentrate on just two social network platforms, the odds are good that you will soon get roofing referrals if you maintain a strong presence in them.
Run a Referral Contest
Who doesn’t love to participate in a fun contest? Property owners will get to enjoy a friendly competition and get to win amazing prizes. And after the contest, your business will get referrals from the participants.
You need to develop an elaborate contest. For instance, you can create a sliding discount rate, where the more referrals a homeowner provides, the more your business rewards them.
Start Asking for Roofing Referrals even before the Project is over.
There is a misconception among roofing contractors that you must wait until the Project is completed to start requesting referrals. If you and your customer are super excited about the start of a new project, then share that infection with other property owners.
Final Thoughts
Getting more roofing referrals is not rocket science, but it takes commitment on your part to get results. You must take time to listen to what your clients are saying, informing them you need referrals, and answering any queries that they might have.
Roofing referrals revolves around putting your customers to work as mini Billboards for your business.
If you are offering the best roofing service and make sure that homeowners get value, they will do what they can to market your business to others. If you implement the tips discussed above, then you are going to get new business through referrals. For more details about how to get consistent roofing referrals, schedule a free strategy session with our experts today.
As with any other service business, word of mouth is an excellent tool to promote your roofing business. Clients don’t have goods they can hold in their hands, so they rely on the opinion of other property owners to know which roofing company will deliver the best user experience.
As a roofing contractor, one of the best ways of spreading word of mouth is through glowing customer testimonials and rave reviews.
Sure, you might get a few client testimonials here and there without asking. But you will get more positive reviews and testimonials when you ask for them.
What Constitutes a Good Roofing Testimonial?
As a roofing contractor, it is your job to separate valuable testimonials from the ones that are not likely to generate new leads. While we don’t have a perfect template for testimonials, studies show that property owners only respond to specific messages that focus on results.
Although it might be superb to hear that a particular homeowner finds your roofing services “awesome,” this kind of review/ testimonial is unlikely to attract new leads to your roofing business. Instead, choose to share reviews that discuss how you helped a property reduce his utility bills after your team installed an energy-efficient roofing system. Therefore, let us explore some of the best ways of pulling customer reviews and testimonials right now.
Conduct Interviews and Surveys to Get Roofing Testimonials
Of course, you can’t select testimonials to feature on your roofing website if you have not collected enough testimonials from your customer base. Along with inviting property owners to send testimonials to your roofing business, think of sending surveys to those clients who are in your mailing list. To achieve good results, target to request for a testimonial, immediately after completing a job.
Use Social Media to Ask for Roofing Testimonials
It usually is hard to get roofing testimonials through online surveys or comment forms because some clients don’t have all the time to fill in the required details. Your roofing company can make the process of getting testimonials more comfortable by encouraging clients to interact on various social media platforms.
Since most property owners use their social network profiles several times each day, interacting with your roofing business and providing a testimonial will not be a daunting task. Once the post has been created, it will appear on the customer’s timeline and twitter for their friends and family to see.
Offer Incentives to Get Roofing Testimonials
Property owners respond very well to free quotes and discounts, and roofers can get testimonials by giving free incentives to complete surveys. When a customer completes an online survey, they are given a free estimate or free roof inspections. To beat the odds of customers giving testimonials offer incentives like special discounts, prizes, or even coupons.
Where to Put Testimonials on Your Roofing Website?
Now that you have collected glowing testimonials from your clients, where are you supposed to put them?
Homepage
Your homepage is the page that is visited mostly by your prospects. This is also the page where most property owners will see your testimonials.
Sidebars
Placing testimonials in your sidebar in the sidebar makes them visible as property owners click around your site.
A dedicated customer Testimonial Page
Once you have collected enough testimonials, it is time to create a testimonials page where customers can share their honest thoughts or reviews on your roofing website.
Final Thoughts
Collecting testimonies from satisfied clients is a great way to showcase your roofing business credibility. As Google keeps changing their algorithms, having these testimonials from clients who put trust in your services becomes imperative.
Think of the way you search for the services you need. Whether offline or online, we like to have an opinion from someone else before choosing a roofing contractor. We turn to sites like Yelp and Google to collect reviews from customers and provide an overall rating for your business. Those testimonials people are posting about your roofing business are regulated by the website receiving them, thus making you vulnerable to negative reviews.
Asking customers for testimonials would be the right way to show your potential customers that you are the right choice. However, negative testimonials can adversely affect your roofing business reputation. As a roofer, you might have all the time to respond and manage negative reviews that affect your business. That’s why you need to hire a reputable roofing marketing agency to manage the online reputation of your business.
At Blackstorm Roofing Marketing, we help to maintain the opinions of your satisfied or unhappy clients for your business. Don’t allow negative testimonials to hurt your roofing business. Schedule a free strategy session to see how our experts can help your roofing business stand out online today.
Roofing contractors are always after one thing; get qualified leads at a lower cost. There are various ways of generating leads for roofing companies, but one method outshines them all, which is PPC ads. It is an effective method, where your roofing business can be placed in front of property owners that require roofing services.
Keeping Google Ads spend low while driving maximum conversions is the ultimate goal of any `roofing marketer. Although roofing PPC can be useful, it can also eat your marketing dollars if you don’t come up with ways of maintaining a high ROI and reducing costs.
Cost per acquisition, which measures the average spend of acquiring one lead, is one of the crucial metrics to look out for any roofing PPC campaign. It is based on real, individual conversions.
Reducing your cost per acquisition helps to cut your marketing budget, sounds good, right?
But if you are going to lower your CPA, you need first to do some diligence because Google will take your dollars, whether you know about cost per acquisition or not.
What will lower your roofing PPC budget?
Review Your Locations
One major cause of why roofers waste their marketing dollars on Google Ads is non-converting locations. As a roofer, you might be tempted to target as many areas as possible, but targeting too broadly means that you will be placing your ads to uninterested prospects and spending money on unqualified clicks. You can be more tactical in retargeting locations by looking at geographical data at the granular level. That way you will instantly know ways of lowering your roofing Google Ads spend
Once you have identified the least converting regions, you can minimize or switch off the bids for the affected areas. Targeting your roofing PPC to a specific location can help you to lower your cost of acquiring leads.
Pay Close Attention to Search Engine Optimization
Significant strategies and concepts like roofing SEO services come into play when we are discussing reducing your spend on Google ads, particularly keywords because they form the backbone of any successful PPC campaign.
So, if you want to get most out of your roofing marketing efforts, pay close attention conversion rate optimization and ranking your site on top of SERPs.
Google ads are lead generation machines that can be altered or influenced to produce desired results. Thus, getting qualified leads and higher conversions.
If you diligently follow the basics of CRO and SEO, you can reduce your cost of acquiring new leads. If you want to dive deeper, feel free to contact our roofing SEO experts for assistance.
Capture Lost Leads with Retargeting
When a homeowner needs a new roof, they will do some research online, ask for recommendations from family or friends and shop around for the best price before they finally make a decision. Many times a potential client is willing to contact your roofing business, but along the way, something pops up and distracts him from doing that. With roofing retargeting, you can win that lost lead back to convert.
Since prospects have short concentration spans, using a video to showcase your roofing services might keep your business ahead of the competition and boost your conversions. Roofing videos tend to give real-time experience, without leaving to the imagination. Therefore, by using videos, your business stands a good chance of enjoying higher conversions and reducing its Google ads spend.
Capitalize on Mobile
With the advancement in technology comes an increase in smartphone use. This implies that many of your clients will be using mobile phones to engage with your roofing business. So, how do you optimize your roofing website to give a pleasant experience to mobile users?
Most roofers tend to focus on more website ads that are optimized for desktops, without knowing that the vast potential lies in mobile advertising.
Focusing more on mobile-friendly sites comes with its benefits; for example, you can use in-apps to target particular clients. These can lead to higher conversion rates and a steady stream of qualified leads-reduced cost of acquiring such leads.
Improve Your Roofing Website Performance
If your business has a poorly-designed roofing website, prospects will not spend much time looking for your services. Therefore, you have to create a more exceptional user experience so that prospects would love to stay on your website and learn more about your roofing services.
Monitor your website loading speed regularly to make it appealing to prospects. If a potential client comes across a roofing site that loads slowly, they will likely leave to your competitors.
Lastly, check your roofing website compatibility with various screen sizes, browsers, and mobile devices.
Use Different Marketing Platforms
In the world of roofing marketing- the more prospects you reach, the higher conversion you will get at the end of each day. To achieve this, you need to use various platforms like Facebook ads, LinkedIn ads, Google Ads, and Amazon Ads. This will make sure that you have an extended reach and more opportunities of converting prospects into clients in the shortest time possible.
Both Google and Facebook ads have adapted to the people’s searching trends, and they have modified their adverts according to ensure they achieve desired objectives. Likewise, you need to consider other advertising channels to make sure that you are reaching the right prospects.
What Next? Scale Your Roofing Business
Since the goal of any marketing campaign is to lower costs and improve ROI, we trust that the tips discussed in this post will help you grow your roofing business through Google Ads.
Just know that your roofing company’s success and profits depend on improving your conversions, so it is incredibly crucial to assess how many conversions you generate against what you spend for each click.
For too long, digital marketing has focused on individual products — a website, search, social, etc. It’s become clear that today a disconnected set of products, each from a different marketing agency, is no longer the optimal business model. Today a comprehensive Roofing Digital Marketing solution, designed to work together to deliver the business goals you want to achieve, is the way to maximize ROI. For example, as you can see below, by synchronizing your Roofing Digital Marketing you can dramatically increase the number of unique visitors to your Roofing website.
The Added Savings Of Sync
The Added Benefits Of Having A Single Marketing Partner
Because many Roofing businesses work with a number of different vendors for their Roofing Digital Marketing, they need to make multiple calls every time they need to make a change.
By working toward a single goal, you can often spend less on individual programs and still increase the response you get.
A single partner helps you avoid all the frustration of “routine” updates – whether you’re updating contact info, like business hours, or updating messaging or imagery.
Roofing business spotlight:
John… in sync
When we looked at John before, he had a series of problems and frustrations. Working with BlackStorm, a single digital marketing provider, John’s Roofing Digital Marketing is now working in sync, and all of his original challenges have been addressed.
Just look at John now…
John’s solutions
A Roofing Business With Synchronized Digital Marketing
John’s business information is now regularly checked and updated on his Google My Business page and across the web. Plus, it’s consistent across his Roofing Digital Marketing.
John has taken control of his online client reviews – he’s taking steps to generate positive reviews and turning negative reviews into positives.
With an updated website as the central hub of his Roofing Digital Marketing, John is getting more visitors to his site – and more leads for his marketing budget.
John now has synchronized ads at the top of the search results, on Facebook, and on top sites across the web. He’s seeing better results with a tightly controlled budget.
By synchronizing his message and his Roofing Digital Marketing efforts, John’s search campaign (Pay-Per-Click) is delivering better results at a lower cost.
By working with a single marketing agency, with proven expertise and professional partnerships, John was able to turn a mass of disconnected marketing into a unified, effective solution.
WHERE ARE YOU OUT OF SYNC?
Here’s a quick list of the Roofing Digital Marketing you need to connect with your clients at every step of the consumer journey – from protecting your online regulation to driving traffic to your site.
Has your website been updated in the past two years? Is your site connected to all your other marketing? Is it easy to use on all devices?
Is your online business information correct? Do your listings connect to your site and social?
Are you using search and display ads to put your business where prospects are looking for you? Do your ads have the same look and messaging as your site and social?
Do you have an active Facebook Business Page? Do you routinely add new posts? Are you using targeted Facebook ads that lead to your site?
Are you asking clients for reviews? Are you sharing positive reviews online – and taking steps to turn negative reviews into positives?
Roofing Digital Marketing Made Easy
At BlackStorm, we specialize in Roofing Digital Marketing made easy. We’re a leading marketing agency of Roofing Digital Marketing solutions, and we’ve helped hundreds of local businesses across the US. We save our clients time, frustration and money, by providing all the digital marketing they need, all designed to work together, all from a single marketing agency.
Reduce your website bounce rate, improve loading speed, and get more leads with a responsive roofing website design.
What are the significant differences between adaptive and responsive roofing website design? And how can you improve the user experience by selecting the right design style? This post will try to answer these two questions and more.
With the diversity and pervasiveness of mobile devices, roofing website designers are forced to build sites that can perform optimally on all screen sizes. From the large desktop monitors to tiny smartphones, users can access information in various ways.
This can be a daunting task. How do you ensure that your roofing website scales on any screen size? Both responsive and adaptive design can solve this problem, but while they might look the same, each has its pros and cons.
Which one is an excellent choice for your roofing business? Which one can make your clients have a better experience?
Let us explore the two design styles separately.
Responsive Design Explained
In simple terms, responsive design uses one layout for a page and adjusts to fit the user’s screen size, whether it is on a laptop, desktop, or smartphone.
From a technical perspective, responsive roofing websites use CSS media-queries to aim at breakpoints that wrap texts, scale images and change the layout so that the roofing website can fit any screen size. This can be done with CSS or HTML.
With a responsive roofing website, everything should seamlessly adapt and respond to any user’s browser or device- the user interface, content, and design.
Adaptive Design Explained
Simply put, adaptive design builds fixed layouts that adapt to specific screen sizes. This means that when your roofing website detects the space available, it choose the layout most appropriate for your screen. Therefore, when you open a browser on a desktop, the roofing website selects the best layout for the desktop screen; resizing the browser does not affect the design.
5 Similarities between Responsive and Adaptive Design
For roofers without prior website design experience, the difference between adaptive and responsive design is very slim. To help you understand, let us explore their similarities:
1. Layout
With a responsive roofing website design, the layout is determined by the size of the user’s screen.
In comparison, the adaptive design layout is decided on the back-end, not by the user’s screen or browser. Adaptive design generates templates that are special to every design class. The server scans factors like operating system and device type to send the right layout.
2. Loading Time
No prospect will like a slow roofing website. Adaptive designs generally load faster than responsive ones. This is because the later only transfers crucial assets to every device.
3. Difficulty
This can be a heated discussion for some roofing website designers. Some argue that adaptive designs are tough to create because you require several templates for various layouts. Whereas responsive roofing website design only needs one layout that some designers argue it is simple to implement. But, while responsive sites only require one layout across multiple devices, they need time and effort upfront.
4. Flexibility
Adaptive designs are considered to be less flexible because a device with a large screen size than what you anticipated could end up breaking your layout. Responsive websites are more adaptable to work with a tool of any size without breaking their layout.
5. SEO-Friendliness
Google rewards and recommends roofing websites that use responsive design. A mobile-friendly roofing website will rank high on Google search results.
Pros and Cons of a Responsive Design
Pros
Seamless User Experience
Regardless of the type of device-mobile or desktop, prospects will receive the same seamless experience. This instills a sense of trust and familiarity, as visitors’ transit from one device to another.
Little or Maintenance
Since the roofing website utilizes the same content across multiple devices, it won’t need much maintenance or engineering time. A responsive website will minimize the effort and time required to keep updating your site. You will have more time for essential activities like booking roofing jobs, marketing, and testing and customer service.
Cost Savings
Responsive design is faster to implement since you don’t need a new mobile site. You can save money on support, development, and maintenance-related expenses associated with building stand-alone roofing websites. Furthermore, it allows you to organize and regulate your content from a centralized position.
More Search Engine Friendly
Google rewards mobile-friendly roofing websites, something that responsive sites are great at.
The two major drawbacks of responsive websites are that they have slow loading speed and are hard to integrate adverts.
Pros and Cons of Adaptive Designs
Pros
They have faster loading times
They are optimized for advertisements
Reuses existing websites meaning that you don’t have to start from scratch when creating them.
Cons
-They are labor-intensive to build because of the high number of technical aspects that designers have to consider
-They are tough to maintain
– They are very expensive compared to responsive sites.
Get a Stunning Roofing Website with Our Responsive Design Services
If you are searching for a convenient, cost-effective method to create a functional and seamless customer experience, responsive web design is your safest bet. This is because responsive sites are more search-friendly, can fit on every screen size, and above all, they are budget-friendly.
Whether you want to transfer your current site to a responsive design or want to create a new responsive roofing website design, Blackstorm Roofing Marketing offers the resources and experience needed
With our experienced web development and design team, we are your preferred choice when you want to launch a responsive roofing website.
Use our responsive design services to make your roofing website accessible across all devices, regardless of their screen sizes. From laptops to smartphones, a responsive site allows your roofing business to reach every property owner in your target market.
If you are ready to launch your responsive roofing website, kindly schedule a free strategy session with our designers to see how our team can help your roofing business grow online. We can’t wait to hear from you today!
Get on top of search engine results, drive relevant traffic and get qualified Leads online with Off-page SEO
In 2020, there will be thousands or millions of active roofing websites over the internet. The figure is so high that new roofers may think it’s hard to rank for a specific roofing keyword on the search results page.
If you think that your roofing blog is unique from others, do you think that Google holds the same opinion? But ranking on top of Google search results is not an impossible task.
That’s where search engine optimization (SEO) comes in. As a roofer, you need to optimize your content so that it can rank higher in the search engine results pages.
Two SEO activities can help your roofing business to claim a top spot in the search engine results pages.
On-Page SEO
It involves optimizing the elements of your roofing website that you have direct control over and can help to drive relevant traffic to your roofing business.
Off-Page SEO
Off-site or Off-page SEO describes action outside your roofing website that has an impact on your rankings. It involves improving the perception of the prospects/clients and search engines based on relevance, authority, popularity, and trustworthiness.
It refers to the actions that you and others take to improve your roofing website rankings. For example, when you are commenting on another roofing website or submitting a guest post, you are doing Off-site SEO.
Why Does Off-Page SEO Matter to Your Roofing Business?
Although the ranking factors and Google algorithm change so fast, it is clear that off-page SEO plays a vital role in improving your roofing website authority, relevance, and trustworthiness to rank high in search engines.
Google has been thinking of how they can offer customers/prospects the excellent results on their searches. For them to achieve this, they look at various ranking factors including on-site SEO, Off-page SEO, and other high-quality ranking factors.
Off-page SEO offers excellent insight on how other sites and people perceive your roofing website. A high-quality and relevant roofing website is likely to get a good number of backlinks or references since it is deemed as valuable. Off-SEO related factors carry over 50% weight of how Google ranks websites.
Backlinks
Off-page SEO revolves around creating backlinks. Backlinks assess the content quality for search engines. The more quality backlinks your site has, the more it will rank high in the search engine results.
Most Common Types of Backlinks
Natural links
These are links that your roofing website gets when another site finds your content relevant.
Manually-Built Links
These are links acquired through link-building strategies like running influencer marketing campaigns
Self-Create links
It is built by incorporating backlinking in online directories, forums, and blog comment signature.
Building backlinks is one activity that happens outside your roofing website that affects your rankings on the search engine results.
The ultimate aim of these practices is to create a reference to your roofing website over the internet. The mention can be a reference to your services or products.
Essential Off-Page SEO Techniques That Roofing Contractors Need to Know
Off-site SEO revolves around improving the perception of the search engines and users about your roofing website. It can be attained by getting links from reputable and trustworthy sites, content shares, and positive reviews from other sources.
A lot of roofing contractors wrongly think that Off-page SEO revolves around creating links alone, but it is more than that. Here are some off-page techniques that Google loves more:
Guest post: This will remain a powerful off-SEO technique in 2020. It builds natural links to your roofing website or blog to enhance your online reputation in the industry. When looking for guest posting opportunities, search for ones that are related to the roofing industry.
Infographics: An excellent way to create natural links for your roofing blog or roofing website is by developing infographics. People love visuals than text. An image is worth a thousand words. Always remember to share infographics on your roofing website.
Article Writing: Make sure that you write posts regularly and submit them to sites related to your industry.
Research Your Competitors: You can get linking opportunities by spying what other roofers are doing online. Get to know which sites they acquire backlinks from and reach out to those sites for the same if you find out that a site may be interested in featuring your business, reaching out, and pitch them to see if they can link to your roofing website as well.
Forum Discussion: using forums is an excellent method to connect with prospects interested in your roofing business and build a community. Make sure that you use” do follow” links to get backlinks.
However, strict rules must be followed when joining these forums. Provide valuable comments and information related to the topic of discussion.
Social Media Engagement- Every time your content is shared, commented on, and liked on social network platforms, it improves your site rankings on the Search Engine Result Pages (SERP’s).
Local Listings- Listing your roofing website on directories like Google My Business, Yahoo Local, Yellow Page, and Yelp helps to improve your search engine rankings.
Q/A Submission- Answering questions from prospects is a great way of driving relevant traffic to your roofing website. There are several sites that you can use to answer questions from prospects like Quora.com, Yahoo.com, answer.com amongst others. The traffic derived from these sites is of high-quality because the targeted audiences visit your roofing website.
Off-Page SEO Checklist for Roofing Contractors
Off-site SEO can make or break your search engine rankings. Fortunately, you can fix off-site problems, if you follow carefully the items mentioned in our checklist below:
Identify and Fix Crawl Errors
A “crawl error” simply means that Google is having problems trying to access individual pages on your roofing website.
You can quickly identify such errors in the Google Search Console coverage report. If you find out that Google is having issues accessing one of your crucial roofing website pages, you need to have the problem resolved ASAP!
Know-How Google Views Your Roofing Website Pages
Sometimes prospects/clients can see everything on your roofing web page…. But Google cant.
If Google can’t access your roofing pages, then there is no way they are going to rank!
That’s why we recommend you to use the Google Search Console “Inspect URL” feature.
When you do, you will be in a position to know how Google views your roofing website pages.
Make sure that your Roofing Website is Mobile-Friendly
Google recently launched a Mobile-First algorithm
Which means?
If your roofing website is not optimized for mobile devices, then it is not going to rank on top of Google search results.
Fortunately, you can tell the mobile-friendliness of your site through a Google Mobile-Friendly test.
Check your roofing website loading Speed
Does your roofing website load within the first three seconds or less?
If not, your roofing website will not rank high in SERP’s.
That’s why you need to use the Pagespeed insight tool to know how your site is performing for both mobile and desktop users.
Benefits of Hiring Experienced Roofing SEO Company
If you want your roofing business to claim the top positions in Google Search Results and get more qualified leads online, search engine optimization experts can help.
SEO professionals can help to take your roofing business to greater heights. As a leading Roofing SEO agency,Blackstorm Roofing Marketing understands that there are advantages to outsourcing your roofing SEO. In the long term, these advantages outweigh the cost of various savings you might have trying to do SEO on your own, particularly if you don’t have enough time or you are inexperienced.
When you want to hire a roofing SEO agency, you must know what to expect if you invest in their SEO services. At Blackstorm Roofing Marketing, we want to make sure that you get the most out of your SEO plan.
Here is what you can expect when you invest in On-page and Off-Page SEO Services from Blackstorm Roofing Marketing:
Roofing Website SEO Audit: When you register for SEO services, our experts will analyze your current SEO strategy. They will examine your roofing website analytics, performance, and more. From this analysis, they will develop a comprehensive SEO strategy that will take your roofing business to the next level.
Keyword Research: Key phrases trigger your roofing website to rank high in the relevant Google Search Results. Our SEO professionals will help you find the right keywords that will rank for your business.
Page Speed Optimization: If your roofing website loads slowly, it won’t keep leads in your business. As we have discussed, site speed is a critical factor that affects your roofing website rankings. At Blackstorm Roofing Marketing, our team will help to minimize unnecessary code, optimize images, and reduce redirects so that your site can load faster.
Responsive Design: We know that prospects access your roofing website from various devices. Thus, we incorporate responsive design into your roofing website to make sure that all clients/prospects have a positive experience on your site.
Partner with the Right Roofing SEO Experts Today
SEO is one of the best ways of getting free roofing leads online through search engine results. At Blackstorm Roofing Marketing, we have more than ten years of experience creating digital marketing campaigns that drive results.
Our SEO professionals will make sure that your roofing website gets relevant traffic and claims a top spot on Google search results.
If you are ready to create an SEO campaign that will drive more traffic and leads to your roofing business, schedule a free strategy session with our experts to see how Blackstorm Roofing Marketing can improve your online presence.
