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Lisa Grant Avatar
Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

Larry Phelps Avatar
Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

Lindsay Bowen Avatar
Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

Jeannette Potter Avatar
Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

Hugo Vega Avatar
Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

Everything You Need To Know About Geo-Targeting

Geo-targeting revolves around, delivering distinct content to a particular audience based on their demographic region. You can accomplish this through organic or paid searches. Geo-targeting can be very helpful in healthcare marketing campaigns.

Geo-Fencing

Geo-fencing helps you set boundaries within a specific region. For instance, this can be employed to set a perimeter around your hospital or practice area. Whenever a patient enters the fenced area, an advert pops up. This helps you to craft content that specifically addresses the audience around the area. You can promote an event or remind your patients about your quality healthcare services.

Geo-Conquesting

Geo-conquesting is almost the same as Geo-fencing only that here you set a perimeter around your competitors. This will assist in recruiting competitor’s clients to your practice. Identify one major drawback your rival faces and tailor your content accordingly. For instance, if your competitor keeps patient waiting for long, then promote your prompt service.

For the best results, geo-fencing and geo-conquesting should complement one another. You also need to monitor your Geo-targeting results and adjust your parameters accordingly.

Search History

Using the search history of a patient can be a crucial tool. Whether you are researching businesses or places, this data is essential for healthcare marketers who can push adverts to you. If you are planning to visit Miami, then you need to know the nearest doctor in case of emergencies.

Past Locations

Likewise, location services also offer crucial data regarding patient travel history. If a healthcare marketer is furnished with all the necessary information; then he can craft an advert that addresses the needs of the target audience.

Geo-targeting uses a client-specific location to push marketing adverts/ campaigns. Using this technique, you can maximize your marketing campaigns using minimal effort. Once you understand your target audience, you can create adverts that address their needs and hence more conversions. Geo-targeting is therefore a crucial tool that healthcare marketers can use to win more patients to their facilities.

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